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itemtypehttps://schema.org/SiteNavigationElement idgenesis-nav-primary>div classwrap>ul idmenu-main classmenu genesis-nav-menu menu-primary js-superfish>li idmenu-item-11 classmenu-item menu-item-type-custom menu-item-object-custom current-menu-item current_page_item menu-item-home menu-item-11>a hrefhttp://www.charitygovernance.com itempropurl>span itempropname>Home/span>/a>/li>li idmenu-item-32 classmenu-item menu-item-type-taxonomy menu-item-object-category menu-item-32>a hrefhttp://www.charitygovernance.com/category/marketing/ itempropurl>span itempropname>Marketing/span>/a>/li>li idmenu-item-33 classmenu-item menu-item-type-taxonomy menu-item-object-category menu-item-33>a hrefhttp://www.charitygovernance.com/category/news/ itempropurl>span itempropname>News/span>/a>/li>li idmenu-item-12 classmenu-item menu-item-type-post_type menu-item-object-page menu-item-12>a hrefhttp://www.charitygovernance.com/contact/ itempropurl>span itempropname>Contact/span>/a>/li>/ul>/div>/nav>div classsite-inner>div classcontent-sidebar-wrap>main classcontent idgenesis-content>article classpost-67 post type-post status-publish format-standard category-marketing entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttp://www.charitygovernance.com/ai-voice-ethical/>Is AI Voice Generation Ethical?/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2024-05-02T01:53:36+00:00>May 2, 2024/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttp://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttp://www.charitygovernance.com/ai-voice-ethical/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>p>The advent of AI voice generation has been a game changer, akin to the marketing revolution spurred by the first television commercial in the 1940s. Just as that black and white Bulova watch advertisement sparked debates about the ethical implications of mass media advertising, AI voice generation stirs similar discussions today./p>h2>Is AI Voice Generation Ethical?/h2>p>img classalignright wp-image-66  srchttp://www.charitygovernance.com/wp-content/uploads/2024/05/aivoicerebot-ethics-1024x683.png alt width476 height317 srcsethttp://www.charitygovernance.com/wp-content/uploads/2024/05/aivoicerebot-ethics-1024x683.png 1024w, http://www.charitygovernance.com/wp-content/uploads/2024/05/aivoicerebot-ethics-1024x683-300x200.png 300w, http://www.charitygovernance.com/wp-content/uploads/2024/05/aivoicerebot-ethics-1024x683-768x512.png 768w sizes(max-width: 476px) 100vw, 476px />/p>p>Consider the case of a brand that uses AI to mimic a celebrity’s voice for their marketing campaign./p>p>While this could lead to increased brand visibility and customer engagement, it also raises questions about consent, authenticity, and the potential for deception./p>p>Moreover, the use of AI voice generation in accessibility services for people with speech impairments is a commendable application of the technology. However, it brings up the ethical debate on the potential loss of individuality, as the AI-generated voices lack the unique inflections and nuances that make each human voice distinct./p>p>To go deeper into the ethical considerations, we can look at the following aspects:/p>ul>li>b>Consent/b>: Is it ethical to use someone’s voice without their explicit permission?/li>li>b>Authenticity/b>: Does AI voice generation undermine the value of authentic human communication?/li>li>b>Deception/b>: What are the potential risks of deepfake audio and how can they be mitigated?/li>/ul>p>In the marketing industry, we often say, “With great power comes great responsibility.” AI voice generation, with its immense potential, is no exception to this rule. It is incumbent upon us, as users and developers of this technology, to navigate the ethical grey areas and ensure its use is both responsible and respectful./p>h2>What Are The Privacy Concerns?/h2>p>a hrefhttps://news.mit.edu/2024/what-you-need-to-know-audio-deepfakes-0315> strong>Deepfake audio/strong>/a>, for instance, could be used to create false narratives or perpetrate scams, exploiting the trust we place in the voices we recognize./p>p>The issue of strong>consent/strong> also comes into play. If a voice is used without permission, it infringes on an individual’s privacy rights. The ethical dilemma is further heightened when considering the potential for AI to store and analyze voice data, leading to strong>unauthorized data collection/strong> and potential misuse./p>ul>li>strong>Data protection laws:/strong> These are crucial in governing how voice data is collected, stored, and used. However, their effectiveness is contingent on their enforcement and the willingness of companies to comply./li>/ul>p>On the flip side, AI voice generation can offer unprecedented accessibility options for those with speech or language impairments, adding another layer to the ethical quandary. The challenge lies in striking a balance between harnessing the benefits of this technology and mitigating the risks to privacy./p>p>If done correctly, one of the leaders is a hrefhttps://thinktanklab.com/murf-ai-promo-code/>Murf AI/a> and they’ve done an incredible job at not only making it affordable but also adding a layer of education to keep the privacy and legal ramifications at the forefront of the industry./p>h2>How Does AI Voice Impact Job Market?/h2>p>In industries such as customer service and telemarketing, AI Voice has the potential to replace human roles, leading to job losses. It offers efficiency and cost-effectiveness, qualities that are highly sought after in the corporate world. However, this raises the question, is it ethical to prioritize profit over people’s livelihoods?/p>p>On the other hand, AI Voice can also create new job opportunities. For instance, there’s a burgeoning demand for AI specialists and voice trainers to refine and maintain these voice systems. Moreover, AI voice can also be a valuable tool for people with disabilities, enabling them to participate in the job market./p>p>• b>AI Voice vs Human Employment:/b> The ethical debate continues to rage on, with no clear consensus. While some argue that AI Voice is an inevitable part of technological advancement, others contend that its adoption should be tempered with a consideration for its potential socio-economic impacts./p>p>As the dialogue continues, it’s clear that the ethical implications of AI Voice are complex and multi-faceted, deeply intertwined with issues of job security, economic sustainability, and societal well-being. The impact of AI Voice on the job market is a testament to the broader ethical concerns surrounding AI technology, a topic that warrants ongoing scrutiny and thoughtful discussion./p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttp://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-56 post type-post status-publish format-standard has-post-thumbnail category-marketing entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttp://www.charitygovernance.com/jarvis-ai-changing-game/>Jasper AI Has Revolutionized Content Creation for Digital Businesses/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2022-03-13T16:15:30+00:00>March 13, 2022/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttp://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttp://www.charitygovernance.com/jarvis-ai-changing-game/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>a classentry-image-link hrefhttp://www.charitygovernance.com/jarvis-ai-changing-game/ aria-hiddentrue>img width600 height315 srchttp://www.charitygovernance.com/wp-content/uploads/2021/12/jarvis-logo.png classalignleft post-image entry-image altJasper AI Has Revolutionized Content Creation for Digital Businesses itempropimage srcsethttp://www.charitygovernance.com/wp-content/uploads/2021/12/jarvis-logo.png 600w, http://www.charitygovernance.com/wp-content/uploads/2021/12/jarvis-logo-300x158.png 300w sizes(max-width: 600px) 100vw, 600px />/a>p>Copywriting is an essential skill for any marketer. But what happens when you don’t have the time to write your own copy?/p>p>That’s where Jarvis AI comes in. Jarvis is the latest machine learning platform that can help you create effective copy for your marketing campaigns./p>p>But is it effective? And how do you use it? In this blog post, we’ll take a closer look at Jarvis AI and see how it can help you write better copy./p>h2>What Can Jasper Do?/h2>p>If you’re not familiar with Jarvis AI, it’s a content creation tool that can help you produce high quality, SEO friendly copy in minutes./p>p>Some of the things Jarvis can do include:/p>p>– Write articles for your blog or website/p>p>– Generate ebooks/p>p>– Create videos/p>p>– Generate social media posts/p>p>-Write ads and even emails!/p>p>– Plus a whole lot more!/p>h2>Why Use Jasper?/h2>p>There are a number of reasons why you might want to use the software and we’ll make a case of all the pros and cons inside this complete a hrefhttps://thinktanklab.com/jasper-review/>Jasper AI review/a> that includes the popular Boss Mode./p>p>Some of the benefits include:/p>p>– Increased productivity – With Jarvis, you can create high quality content in minutes, rather than hours or days./p>p>– Improved quality – By using Jarvis, you’ll get access to properly researched content that you can edit to your liking. This is much better than the content produced by bots, which often results in poorly written and redundant articles./p>p>– Improved ROI – Because Jarvis can produce high quality content fast, you’ll be able to drive more traffic to your site without having to increase costs or overworking yourself./p>p>– Improved SEO – By using high quality content, you’ll improve your rankings on Google, allowing you to reach more potential customers for less effort./p>p>– And more!/p>h2>What Are The Downsides?/h2>p>Of course, there are downsides with using Jarvis AI. Some of the downsides include:/p>p>– Limited topics – Currently, it’s not possible for Jarvis to write about broad or niche topics. This means that it won’t be able to write about anything outside of the specific niches you select for it./p>p>– Limited vocabularies – With currently available topics, Jarvis doesn’t have access to every phrase and word under the sun. As such, in some cases, you might need to edit the content it produces before you can publish it. Although this isn’t ideal in all cases, in most instances, editing will only take a few minutes to complete./p>p>-Banned topics – You’ll be required to ask permission if you plan to create content a hrefhttp://www.charitygovernance.com/advertising-the-risque-product/>around any of these topics/a>./p>h2>What Can You Do With Jasper AI Templates?/h2>p>Jarvis AI templates simplify the content creation process, allowing you to put together great looking videos, social media posts, and other content in minutes./p>p>strong>How Do You Use Jarvis AI Templates?/strong>/p>p>Using Jarvis AI templates is incredibly easy as all you need to do is:/p>p>1) pick a template/p>p>2) customise it with your own information/p>p>3) publish it./p>p>That’s all there is too it!/p>h2>Some of the things you can do with our templates include:/h2>ul>li>a hrefhttps://mailchimp.com/resources/email-marketing-field-guide/>Create email campaigns/a>/li>li>Create social media posts – You can also use the social media templates to create high engaging copy/li>li>Write video scripts/li>li>Write Facebook Ads/li>li>Write Google My Business profiles/li>li>Write copy for entire websites!/li>/ul>p>Jarvis AI has just released new pricing options that include some much lower priced options that give you the ability to use their “Boss” Mode feature that all the top internet marketers are talking about./p>h2>Jasper AI Examples/h2>p>Since we’re talking about Jarvis, I decided to use an example:/p>p>“Many times a question comes to mind if a machine can write a piece of copy. Some may say a machine cannot make a copy for a creative piece, while others will tell a machine can edit a copy written by a person./p>p>Well, both opinions have been right for years until now with the emergence of artificial intelligence systems./p>h2>Can Robots Write Good Copy?/h2>p>Today ai systems are a reality that many marketers don’t know about yet. And a question comes to mind: can a machine write a copy for a creative piece, a a hrefhttps://www.indeed.com/career-advice/career-development/how-to-write-a-sales-letter>sales letter/a> or a landing page?/p>p>The answer is yes. A robot can not only write a copy, but also edit a copy written by a person./p>p>In a few words a robot is a software that can handle a lot of data and tasks with a high speed, all programmed to work automatically.”/p>h3>Wrap-Up/h3>p>That last segment was created using the Jarvis AI Boss Mode all in about 90 seconds./p>p>All in all, it’s the best AI platform on the market and I can’t wait to dig in more./p>p>UPDATE:/p>p>We have updated the blog post to represent the name change in the title.  In the event, you see the terms Jarvis AI, it’s now known as Jasper AI./p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttp://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-50 post type-post status-publish format-standard category-marketing entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttp://www.charitygovernance.com/advertising-the-risque-product/>Advertising The Risqué Product/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2020-11-04T03:30:02+00:00>November 4, 2020/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttp://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttp://www.charitygovernance.com/advertising-the-risque-product/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>p>Welcome to 2020, where cars and trucks can drive themselves, robotics can offer up a mixed drink as well as a flood of risqué products that well to the average user may be indecent./p>p>Yes, sex sells./p>p>But we’re referring to something a bit different here./p>p>Not using sex appeal but sex-related products./p>p>These go further than vapes which now are frowned upon since the government has initiated action based on the influx of users among the youth./p>p>These “other” products we’re referring to are male and female climax boosters promising the ultimate sexual experience./p>p>Don’t get us wrong, Viagra has been a game-changer for many, however, we’re speaking about floods of supplement products to enhance the male and female climax, increased seminal fluid quantity, and prolonged ejaculations./p>p>And as of now, Facebook and Google platforms tend to frown on these types of ads, leaving advertisers with the dilemma of turning to one of those “adult” ad networks to promote their products./p>h2>Is this Necessary or More Censorship?/h2>p>With the flood of ad campaigns from the political season, social media can be pickier on who they let in./p>p>However, one of the biggest complaints among both political parties revolved around fake news and over-censorship./p>p>The censorship can be carried over into these types of what many consider to be risqué products promoting everything from the ultimate in sexual experiences to solving erectile dysfunction, boosting testosterone, and yes even a hrefhttps://fastr.org/best-semen-enhancers/>semen enhancers/a> that improve the taste and quantity of semen./p>p>This brings the question – should the ad networks police these kinds of products and limit the ads on the network?/p>h2>Where do ad platforms draw the line?/h2>p>One thing to watch is how more lenient many of the ad networks become in 2021 with many business owners losing interest in running ads on the platforms that have been dubbed to censor free speech./p>p>It’s been our experience and research from previous years that profits, dictate how aggressive the advertisers can be in their pursuit of running ads on the biggest sites of the internet./p>p>Therefore expect the guidelines to loose from the likes of Facebook, Twitter, and Youtube./p>p> /p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttp://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-35 post type-post status-publish format-standard category-marketing entry has-post-thumbnail itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttp://www.charitygovernance.com/how-to-properly-target-audiences-using-facebook-ads/>How to Properly Target Audiences Using Facebook Ads/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2020-09-29T17:31:17+00:00>September 29, 2020/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttp://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttp://www.charitygovernance.com/how-to-properly-target-audiences-using-facebook-ads/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>a classentry-image-link hrefhttp://www.charitygovernance.com/how-to-properly-target-audiences-using-facebook-ads/ aria-hiddentrue>img width740 height400 srchttp://www.charitygovernance.com/wp-content/uploads/2019/01/targetaudience1-740x400.jpg classalignleft post-image entry-image altHow to Properly Target Audiences Using Facebook Ads itempropimage />/a>p>Do you want to raise your Facebook ad targeting?/p>p>Probably, you want to know more about your target audience./p>p>But, how do you make this happen?/p>p>Refining your target audience is the key. It’ll help deliver quality results without wasting your time and resources.br />In this article, we’ll look at the basic tips you can use to target the right group of your audience. Have a look./p>h2>Building a Custom Audience/h2>p>When advertising on Facebook, it’s essential that you look at your clients by customer segments on this platform.br />Facebook lets you customize your audience by website visitors, customer lists and engagement./p>p>Use audience insights to learn more about these audiences./p>p>Remember, to protect the user data; Facebook will not offer a hrefhttps://www.facebook.com/business/a/page/page-insights>insights for audiences comprising of lower than 1000 members/a>. You’ll need to keep this minimum size in mind when creating your audience./p>p>To create your customer audience, go to the Facebook Ads Manager. Click build audience then Select Custom Audience from the drop-down menu./p>p>Next, you’ll get a list of all audiences you can create./p>p>Where you’ll see the biggest bang for your buck is using your customer lists to build these audiences./p>p>A lot of big name marketers are using an ascension plan where they sell low ticket products and add the customers as a custom audience, then use tools like a hrefhttps://thinktanklab.com/webinarjam-reviews-trial/>WebinarJam/a> to market bigger ticket items to that custom audience./p>p>strong>Here’s how to develop three types of custom audiences./strong>/p>p>Upload an Audience of Leads or Current Customers/p>p>If you want to upload a list of leads or customers to customize your audience, select the Customer File. Facebook will then match these contacts with its users and create an audience basing on these matches./p>p>Copy and paste this data or upload a CSV file. If you don’t have lots of data on your customers; maybe you’re looking at mailing list or cold leads, you can provide your email address./p>p>Alternatively, you can use a hrefhttps://mailchimp.com/integrations/facebook-custom-audiences/>Mail Chimp to auto sync/a>./p>p>When uploading your customer list, the more specific you’re on your identifiers-name, phone number, zip code, etc. – the higher your match rate./p>p>Well, you can also create a custom user list basing it on their purchasing behaviour./p>h3>Base Your Audience on their Website Visiting Behavior/h3>p>You can quickly build your audience based on site traffic. All you need to do is install Facebook pixel on your site. Set the rules allowing Facebook to populate your audience depending on the behaviour of people on your site./p>p>In setting this custom audience type, you’ll need to select website traffic./p>p>You’ve got the option of choosing the number of targeting options on the drop-down menu./p>h4>Basing on Time Users Spend on Your Site/h4>p>When creating an ad, strive to target people who spend the most time on your website. This category of people is likely to have interests in your new products launches, product bundle packages, subscription products, and branded products./p>p>Well, this doesn’t mean you ignore the other percentage of visitors to your site. Remember, the higher the traffic to your site, the higher the scale and returns./p>p>You can set these parameters to get the type of audience you need. Have a look./p>h5>People Who Visit Certain Web Pages/h5>p>Here, you set rules that target visitors of a particular web page. You can specify the target keyword or the exact URL.br />In this approach, you will be able to generate leads from people who’ve received similar services in the past./p>p>Well, if you’ve got variants or new features, use the same approach to retarget users who’ve viewed the same product in the past. For instance, buy 2 get 1 free./p>p>strong>Customers Visiting a Certain Website but Not Others/strong>/p>p>You can also build your audience list basing on people who visit a given web page but not others. However, this isn’t the best method. You can easily exclude a custom audience from your list./p>p>strong>Custom Combination/strong>/p>p>Here, you do dynamic versions of your segmented customer lists. The audience updates almost instantaneously as it gets data from the pixel. However, a custom combination only operates for a maximum of six months./p>p>As such, it gives you the most recent and accurate data on your audience. However, if you wish to use previously saved data, you can only go back 180 days./p>p>After you get the leads into your system, as noted in the a hrefhttps://thinktanklab.com/lead-conversion-squared/>Lead Conversion Squared review/a> there are ways to not only monetize the leads but also put the emails into a full-blown sequence based on their actions./p>p>Facebook is among the leading social media platform in the world. With other 2 billion active users, you’ll need to generate leads and conversion on this platform./p>p>The success of this mission depends on how you target your audience. These tips will ensure you get it right./p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttp://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-40 post type-post status-publish format-standard category-marketing entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttp://www.charitygovernance.com/webinar-marketing/>Is Webinar Marketing The Way to Go for Online Businesses?/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2019-03-28T03:43:20+00:00>March 28, 2019/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttp://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttp://www.charitygovernance.com/webinar-marketing/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>p classp1>span classs2>Are you are looking for a way to increase your passive income? /span>/p>p classp1>strong>span classs2>Is webinar marketing the way to go?/span>/strong>/p>p classp1>span classs2>What exactly is webinar marketing and how does it work? This is a common question among the online marketers./span>/p>p>And more importantly is this effective and ethical?/p>p classp1>span classs2>First, let’s define Webinar Marketing/span>/p>p classp1>span classs2>Webinar marketing refers to hosting a free online seminar. From this short and simple definition, you might wonder how you make money from the webinar. Think of a webinar as a way to connect with a wider audience. In other words, a webinar is a lead generation tool used by marketers. The overall objective is to sell your products and services to the audience. /span>/p>p classp1>span classs2>A webinar is a useful tool that lets marketers to achieve the following:/span>/p>ul classul1>li classli1>span classs2>Demonstrate products and services to potential clients/span>/li>li classli1>span classs2>Expand on content published in a blog/span>/li>li classli1>span classs2>Showcase their expertise/span>/li>/ul>p classp1>span classs2>By offering a free webinar, you connect with the audience and increase the chances of getting new subscriptions from them. However, there is more to it than meets the eye. So how do you run profitable webinar marketing? Here are the painless things you must do for a successful webinar. /span>/p>h2 classp1>strong>span classs2>1. Plan Your Webinar/span>/strong>/h2>p classp1>span classs2>Do not rush into creating a webinar without laying a concrete plan. Just like other marketing campaigns, planning is crucial. With proper a hrefhttps://mention.com/blog/webinar-marketing/>webinar marketing plan/a>, you can achieve the best chances for success.span classApple-converted-space>  /span>Start by determining the purpose of the webinar. Common goals for a webinar can be:/span>/p>ul classul1>li classli1>span classs2>To attract new leads/span>/li>li classli1>span classs2>Convert leads into buying customers /span>/li>li classli1>span classs2>Build a stronger relationship with clients by displaying your expertise/span>/li>li classli1>span classs2>To build an email list/span>/li>/ul>h2>strong>span classs2>2. Understand Your Target Clients/span>/strong>/h2>p classp1>span classs2>For a marketing campaign to succeed, it is important you research more about the customers you are targeting. This is so that when you begin creating and promoting the webinar, you ensure you are appealing to the right customers. Remember that the attendees will need to commit their time to listen to you. Therefore, providing relevant content is the key to attracting subscriptions or purchases. /span>/p>h2 classp1>span classs2>3. Ensure you Pick the Right Topic/span>/h2>p classp1>span classs2>Choosing the right webinar topic is something webinar marketers struggle with. Doing some simple research helps, you settle on the right topic. This is through researching in communities where your audience hangs out. The objective is to pull an exact phrase that you can use for your webinar. To achieve this, pay attention to how your audience words things. You can also repurpose your past content. This can be the past content, which got many views, shares and clicks. The advantage is that by turning a popular content into webinar, you connect and teach your existing audience even more. Consider that a live setting is super engaging. /span>/p>h2 classp1>span classs2>4. Ensure that the Promise Aligns With the Offer/span>/h2>p classp1>span classs2>A webinar presentation is often like a promise to the webinar attendees. The chosen topic promises them what they shall learn from the webinar. That is why they are able to hold space on their calendar and show up for the webinar. It is important that the webinar promise align well with the product you will offer in the end. This lets you avoid the mistake of attracting people to the webinar who are not interested to purchase or subscribe to the service. /span>/p>h2 classp1>span classs2>5. Pitch an Irresistible Product Offer/span>/h2>p classp1>span classs2>Now that you have the attention and the trust from your attendees, it is an ideal opportunity to pitch them your product. They already know that you want to sell them a product or service. It is important you design a killer offer through strategic messaging. It all begins by telling a story. If it is possible, describe how you struggled before you figured out a breakthrough to the issue. This is important as it humanizes you and makes you relatable increasing the trust of your webinar attendees. /span>/p>p classp1>span classs2>Do not apologize for selling. This is a serious mistake webinar marketers make, and ends up affecting their conversions potential. Take your time explaining the product or service. Also, add scarcity to the offer. For instant, you can offer extra bonus to the people who purchase the product by the end of the webinar. This motivates the people to click on the “buy now” link. /span>/p>h2 classp1>span classs2>6. Show the Offer with Visuals and Graphics/span>/h2>p classp1>span classs2>Visual representations of your offer during the pitch help increase the conversions. Even on the digital services, you can make the offer feel tangible by showing a visual representation. This helps the webinar attendees to perceive the product or the service hence increasing the webinar conversion rates. /span>/p>h3 classp1>span classs2>7. Send Potential Buyers Directly to a Checkout Page/span>/h3>p classp1>span classs2>The webinar participants need a link where they can purchase the product or services. This can be done automatically with a a hrefhttp://shoalsreview.com/webinarjam/>Webinarjam Trial/a> or with a tool like a hrefhttp://hugoslim.com/everwebinar-releases-trial-pricing/>Everwebinar/a>. This encourages right on time conversions from the customers who are convinced. The best bet here is sending the webinar attendees a simple checkout page. /span>/p>p classp1>span classs2>Webinar marketing gives you a good opportunity to increase your online sales. A well-done webinar campaign will bring you a consistent stream of subscribers and blog readers. Through the above techniques, you can make more money through webinar marketing. /span>/p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttp://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-26 post type-post status-publish format-standard has-post-thumbnail category-marketing entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttp://www.charitygovernance.com/facebook-makes-bold-move-with-advertisers/>Facebook Makes Bold Move With Advertisers/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2018-07-05T16:53:49+00:00>July 5, 2018/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttp://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttp://www.charitygovernance.com/facebook-makes-bold-move-with-advertisers/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>a classentry-image-link hrefhttp://www.charitygovernance.com/facebook-makes-bold-move-with-advertisers/ aria-hiddentrue>img width740 height400 srchttp://www.charitygovernance.com/wp-content/uploads/2018/07/fbtransparent-740x400.jpg classalignleft post-image entry-image altFacebook Makes Bold Move With Advertisers itempropimage />/a>p>The saying is “better late than never.”/p>p>This holds true with the latest update from Facebook’s ad s platform./p>p>With the social network under attack that started with the Cambridge Analytica fiasco, they’ve now made a shift that should have already been done./p>p>On June 28th, Facebook took the first step to a hrefhttps://newsroom.fb.com/news/2018/06/transparency-for-ads-and-pages/>becoming transparent/a>./p>p>You’ll see the video below:/p>p>iframe styleborder: none; overflow: hidden; srchttps://www.facebook.com/plugins/video.php?hrefhttps%3A%2F%2Fwww.facebook.com%2Ffacebook%2Fvideos%2F10157483026416729%2F&show_text0&width560 width560 height315 frameborder0 scrollingno allowfullscreenallowfullscreen>/iframe>/p>p>So what this means, is now you’re able to go to a page and see the pages active advertisements./p>p>Plus, they’ve added more details and information about the pages./p>p>And according to the statement, Facebook plans to label political ads moving forward./p>p>All in all, transparency is a good thing for businesses./p>p>Legitimate companies aren’t going to balk at the idea of someone being able to see their ads./p>p>Most people will never realize this is a feature that’s even built into the platform./p>p>Twitter followed up with their own announcement of becoming more transparent with advertisers using their a hrefhttps://ads.twitter.com/transparency>promoted tweets/a>./p>p>What you’ll see happen now as a result, are smaller companies becoming more transparent, more aware, and following suit because of these shifts, which in turn will make the internet a safer and more enjoyable experience overall./p>h2>How does this benefit companies that are legitimate and want to use these platforms?/h2>p>Let’s suppose for a moment you’re a local business looking to Facebook for lead generation, you’d first look at your competitors to see who’s in the marketplace./p>p>Now, you’ll still not be able to see their a hrefhttps://www.closerscafe.com/facebook-ad-targeting-options-infographic/>Facebook targeting/a> options they have selected, but it’s still a good start./p>p>First, take a note of all the companies that offer a competing product or service./p>p>Next, you’d go to their Facebook Fan Page./p>p>Take note of the content they’re posting./p>p>Are they posting regularly?/p>p>Then, look at their page and the new transparency features built in to see what current ads they’re running./p>p>Take a screenshot, save their post, and now monitor how many times you’re seeing the ad appear./p>p>If the ads continue to appear, then chances are you’ve got something to work with./p>p>After all, companies are not going to continue to invest in ads that aren’t performing./p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttp://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-23 post type-post status-publish format-standard has-post-thumbnail category-news entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttp://www.charitygovernance.com/new-site-design/>New Site Design/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2018-06-25T13:58:53+00:00>June 25, 2018/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttp://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttp://www.charitygovernance.com/new-site-design/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>a classentry-image-link hrefhttp://www.charitygovernance.com/new-site-design/ aria-hiddentrue>img width520 height180 srchttp://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo.png classalignleft post-image entry-image altNew Site Design itempropimage srcsethttp://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo.png 520w, http://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo-300x104.png 300w sizes(max-width: 520px) 100vw, 520px />/a>p>Welcome to the new site design for Charity Governance – Training and consulting services for online brands./p>p>img classalignnone size-medium wp-image-20 srchttp://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo-300x104.png alt width300 height104 srcsethttp://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo-300x104.png 300w, http://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo.png 520w sizes(max-width: 300px) 100vw, 300px />/p>p>A few months ago, we decided to do a complete overhaul with our own branding, logo, and web design./p>p>If for some reason you don’t see our previous content, then a hrefhttp://www.charitygovernance.com/contact/>shoot us an email here/a>./p>p>We hope you enjoy./p>p> /p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttp://www.charitygovernance.com/category/news/ relcategory tag>News/a>/span> /p>/footer>/article>/main>aside classsidebar sidebar-primary widget-area rolecomplementary aria-labelPrimary Sidebar itemscope itemtypehttps://schema.org/WPSideBar 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classsite-inner>div classcontent-sidebar-wrap>main classcontent idgenesis-content>article classpost-67 post type-post status-publish format-standard category-marketing entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttps://www.charitygovernance.com/ai-voice-ethical/>Is AI Voice Generation Ethical?/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2024-05-02T01:53:36+00:00>May 2, 2024/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttps://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttps://www.charitygovernance.com/ai-voice-ethical/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>p>The advent of AI voice generation has been a game changer, akin to the marketing revolution spurred by the first television commercial in the 1940s. Just as that black and white Bulova watch advertisement sparked debates about the ethical implications of mass media advertising, AI voice generation stirs similar discussions today./p>h2>Is AI Voice Generation Ethical?/h2>p>img classalignright wp-image-66  srchttp://www.charitygovernance.com/wp-content/uploads/2024/05/aivoicerebot-ethics-1024x683.png alt width476 height317 srcsethttps://www.charitygovernance.com/wp-content/uploads/2024/05/aivoicerebot-ethics-1024x683.png 1024w, https://www.charitygovernance.com/wp-content/uploads/2024/05/aivoicerebot-ethics-1024x683-300x200.png 300w, https://www.charitygovernance.com/wp-content/uploads/2024/05/aivoicerebot-ethics-1024x683-768x512.png 768w sizes(max-width: 476px) 100vw, 476px />/p>p>Consider the case of a brand that uses AI to mimic a celebrity’s voice for their marketing campaign./p>p>While this could lead to increased brand visibility and customer engagement, it also raises questions about consent, authenticity, and the potential for deception./p>p>Moreover, the use of AI voice generation in accessibility services for people with speech impairments is a commendable application of the technology. However, it brings up the ethical debate on the potential loss of individuality, as the AI-generated voices lack the unique inflections and nuances that make each human voice distinct./p>p>To go deeper into the ethical considerations, we can look at the following aspects:/p>ul>li>b>Consent/b>: Is it ethical to use someone’s voice without their explicit permission?/li>li>b>Authenticity/b>: Does AI voice generation undermine the value of authentic human communication?/li>li>b>Deception/b>: What are the potential risks of deepfake audio and how can they be mitigated?/li>/ul>p>In the marketing industry, we often say, “With great power comes great responsibility.” AI voice generation, with its immense potential, is no exception to this rule. It is incumbent upon us, as users and developers of this technology, to navigate the ethical grey areas and ensure its use is both responsible and respectful./p>h2>What Are The Privacy Concerns?/h2>p>a hrefhttps://news.mit.edu/2024/what-you-need-to-know-audio-deepfakes-0315> strong>Deepfake audio/strong>/a>, for instance, could be used to create false narratives or perpetrate scams, exploiting the trust we place in the voices we recognize./p>p>The issue of strong>consent/strong> also comes into play. If a voice is used without permission, it infringes on an individual’s privacy rights. The ethical dilemma is further heightened when considering the potential for AI to store and analyze voice data, leading to strong>unauthorized data collection/strong> and potential misuse./p>ul>li>strong>Data protection laws:/strong> These are crucial in governing how voice data is collected, stored, and used. However, their effectiveness is contingent on their enforcement and the willingness of companies to comply./li>/ul>p>On the flip side, AI voice generation can offer unprecedented accessibility options for those with speech or language impairments, adding another layer to the ethical quandary. The challenge lies in striking a balance between harnessing the benefits of this technology and mitigating the risks to privacy./p>p>If done correctly, one of the leaders is a hrefhttps://thinktanklab.com/murf-ai-promo-code/>Murf AI/a> and they’ve done an incredible job at not only making it affordable but also adding a layer of education to keep the privacy and legal ramifications at the forefront of the industry./p>h2>How Does AI Voice Impact Job Market?/h2>p>In industries such as customer service and telemarketing, AI Voice has the potential to replace human roles, leading to job losses. It offers efficiency and cost-effectiveness, qualities that are highly sought after in the corporate world. However, this raises the question, is it ethical to prioritize profit over people’s livelihoods?/p>p>On the other hand, AI Voice can also create new job opportunities. For instance, there’s a burgeoning demand for AI specialists and voice trainers to refine and maintain these voice systems. Moreover, AI voice can also be a valuable tool for people with disabilities, enabling them to participate in the job market./p>p>• b>AI Voice vs Human Employment:/b> The ethical debate continues to rage on, with no clear consensus. While some argue that AI Voice is an inevitable part of technological advancement, others contend that its adoption should be tempered with a consideration for its potential socio-economic impacts./p>p>As the dialogue continues, it’s clear that the ethical implications of AI Voice are complex and multi-faceted, deeply intertwined with issues of job security, economic sustainability, and societal well-being. The impact of AI Voice on the job market is a testament to the broader ethical concerns surrounding AI technology, a topic that warrants ongoing scrutiny and thoughtful discussion./p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttps://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-56 post type-post status-publish format-standard has-post-thumbnail category-marketing entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttps://www.charitygovernance.com/jarvis-ai-changing-game/>Jasper AI Has Revolutionized Content Creation for Digital Businesses/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2022-03-13T16:15:30+00:00>March 13, 2022/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttps://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttps://www.charitygovernance.com/jarvis-ai-changing-game/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>a classentry-image-link hrefhttps://www.charitygovernance.com/jarvis-ai-changing-game/ aria-hiddentrue>img width600 height315 srchttps://www.charitygovernance.com/wp-content/uploads/2021/12/jarvis-logo.png classalignleft post-image entry-image altJasper AI Has Revolutionized Content Creation for Digital Businesses itempropimage srcsethttps://www.charitygovernance.com/wp-content/uploads/2021/12/jarvis-logo.png 600w, https://www.charitygovernance.com/wp-content/uploads/2021/12/jarvis-logo-300x158.png 300w sizes(max-width: 600px) 100vw, 600px />/a>p>Copywriting is an essential skill for any marketer. But what happens when you don’t have the time to write your own copy?/p>p>That’s where Jarvis AI comes in. Jarvis is the latest machine learning platform that can help you create effective copy for your marketing campaigns./p>p>But is it effective? And how do you use it? In this blog post, we’ll take a closer look at Jarvis AI and see how it can help you write better copy./p>h2>What Can Jasper Do?/h2>p>If you’re not familiar with Jarvis AI, it’s a content creation tool that can help you produce high quality, SEO friendly copy in minutes./p>p>Some of the things Jarvis can do include:/p>p>– Write articles for your blog or website/p>p>– Generate ebooks/p>p>– Create videos/p>p>– Generate social media posts/p>p>-Write ads and even emails!/p>p>– Plus a whole lot more!/p>h2>Why Use Jasper?/h2>p>There are a number of reasons why you might want to use the software and we’ll make a case of all the pros and cons inside this complete a hrefhttps://thinktanklab.com/jasper-review/>Jasper AI review/a> that includes the popular Boss Mode./p>p>Some of the benefits include:/p>p>– Increased productivity – With Jarvis, you can create high quality content in minutes, rather than hours or days./p>p>– Improved quality – By using Jarvis, you’ll get access to properly researched content that you can edit to your liking. This is much better than the content produced by bots, which often results in poorly written and redundant articles./p>p>– Improved ROI – Because Jarvis can produce high quality content fast, you’ll be able to drive more traffic to your site without having to increase costs or overworking yourself./p>p>– Improved SEO – By using high quality content, you’ll improve your rankings on Google, allowing you to reach more potential customers for less effort./p>p>– And more!/p>h2>What Are The Downsides?/h2>p>Of course, there are downsides with using Jarvis AI. Some of the downsides include:/p>p>– Limited topics – Currently, it’s not possible for Jarvis to write about broad or niche topics. This means that it won’t be able to write about anything outside of the specific niches you select for it./p>p>– Limited vocabularies – With currently available topics, Jarvis doesn’t have access to every phrase and word under the sun. As such, in some cases, you might need to edit the content it produces before you can publish it. Although this isn’t ideal in all cases, in most instances, editing will only take a few minutes to complete./p>p>-Banned topics – You’ll be required to ask permission if you plan to create content a hrefhttp://www.charitygovernance.com/advertising-the-risque-product/>around any of these topics/a>./p>h2>What Can You Do With Jasper AI Templates?/h2>p>Jarvis AI templates simplify the content creation process, allowing you to put together great looking videos, social media posts, and other content in minutes./p>p>strong>How Do You Use Jarvis AI Templates?/strong>/p>p>Using Jarvis AI templates is incredibly easy as all you need to do is:/p>p>1) pick a template/p>p>2) customise it with your own information/p>p>3) publish it./p>p>That’s all there is too it!/p>h2>Some of the things you can do with our templates include:/h2>ul>li>a hrefhttps://mailchimp.com/resources/email-marketing-field-guide/>Create email campaigns/a>/li>li>Create social media posts – You can also use the social media templates to create high engaging copy/li>li>Write video scripts/li>li>Write Facebook Ads/li>li>Write Google My Business profiles/li>li>Write copy for entire websites!/li>/ul>p>Jarvis AI has just released new pricing options that include some much lower priced options that give you the ability to use their “Boss” Mode feature that all the top internet marketers are talking about./p>h2>Jasper AI Examples/h2>p>Since we’re talking about Jarvis, I decided to use an example:/p>p>“Many times a question comes to mind if a machine can write a piece of copy. Some may say a machine cannot make a copy for a creative piece, while others will tell a machine can edit a copy written by a person./p>p>Well, both opinions have been right for years until now with the emergence of artificial intelligence systems./p>h2>Can Robots Write Good Copy?/h2>p>Today ai systems are a reality that many marketers don’t know about yet. And a question comes to mind: can a machine write a copy for a creative piece, a a hrefhttps://www.indeed.com/career-advice/career-development/how-to-write-a-sales-letter>sales letter/a> or a landing page?/p>p>The answer is yes. A robot can not only write a copy, but also edit a copy written by a person./p>p>In a few words a robot is a software that can handle a lot of data and tasks with a high speed, all programmed to work automatically.”/p>h3>Wrap-Up/h3>p>That last segment was created using the Jarvis AI Boss Mode all in about 90 seconds./p>p>All in all, it’s the best AI platform on the market and I can’t wait to dig in more./p>p>UPDATE:/p>p>We have updated the blog post to represent the name change in the title.  In the event, you see the terms Jarvis AI, it’s now known as Jasper AI./p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttps://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-50 post type-post status-publish format-standard category-marketing entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttps://www.charitygovernance.com/advertising-the-risque-product/>Advertising The Risqué Product/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2020-11-04T03:30:02+00:00>November 4, 2020/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttps://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttps://www.charitygovernance.com/advertising-the-risque-product/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>p>Welcome to 2020, where cars and trucks can drive themselves, robotics can offer up a mixed drink as well as a flood of risqué products that well to the average user may be indecent./p>p>Yes, sex sells./p>p>But we’re referring to something a bit different here./p>p>Not using sex appeal but sex-related products./p>p>These go further than vapes which now are frowned upon since the government has initiated action based on the influx of users among the youth./p>p>These “other” products we’re referring to are male and female climax boosters promising the ultimate sexual experience./p>p>Don’t get us wrong, Viagra has been a game-changer for many, however, we’re speaking about floods of supplement products to enhance the male and female climax, increased seminal fluid quantity, and prolonged ejaculations./p>p>And as of now, Facebook and Google platforms tend to frown on these types of ads, leaving advertisers with the dilemma of turning to one of those “adult” ad networks to promote their products./p>h2>Is this Necessary or More Censorship?/h2>p>With the flood of ad campaigns from the political season, social media can be pickier on who they let in./p>p>However, one of the biggest complaints among both political parties revolved around fake news and over-censorship./p>p>The censorship can be carried over into these types of what many consider to be risqué products promoting everything from the ultimate in sexual experiences to solving erectile dysfunction, boosting testosterone, and yes even a hrefhttps://fastr.org/best-semen-enhancers/>semen enhancers/a> that improve the taste and quantity of semen./p>p>This brings the question – should the ad networks police these kinds of products and limit the ads on the network?/p>h2>Where do ad platforms draw the line?/h2>p>One thing to watch is how more lenient many of the ad networks become in 2021 with many business owners losing interest in running ads on the platforms that have been dubbed to censor free speech./p>p>It’s been our experience and research from previous years that profits, dictate how aggressive the advertisers can be in their pursuit of running ads on the biggest sites of the internet./p>p>Therefore expect the guidelines to loose from the likes of Facebook, Twitter, and Youtube./p>p> /p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttps://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-35 post type-post status-publish format-standard category-marketing entry has-post-thumbnail itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttps://www.charitygovernance.com/how-to-properly-target-audiences-using-facebook-ads/>How to Properly Target Audiences Using Facebook Ads/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2020-09-29T17:31:17+00:00>September 29, 2020/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttps://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttps://www.charitygovernance.com/how-to-properly-target-audiences-using-facebook-ads/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>a classentry-image-link hrefhttps://www.charitygovernance.com/how-to-properly-target-audiences-using-facebook-ads/ aria-hiddentrue>img width740 height400 srchttps://www.charitygovernance.com/wp-content/uploads/2019/01/targetaudience1-740x400.jpg classalignleft post-image entry-image altHow to Properly Target Audiences Using Facebook Ads itempropimage />/a>p>Do you want to raise your Facebook ad targeting?/p>p>Probably, you want to know more about your target audience./p>p>But, how do you make this happen?/p>p>Refining your target audience is the key. It’ll help deliver quality results without wasting your time and resources.br />In this article, we’ll look at the basic tips you can use to target the right group of your audience. Have a look./p>h2>Building a Custom Audience/h2>p>When advertising on Facebook, it’s essential that you look at your clients by customer segments on this platform.br />Facebook lets you customize your audience by website visitors, customer lists and engagement./p>p>Use audience insights to learn more about these audiences./p>p>Remember, to protect the user data; Facebook will not offer a hrefhttps://www.facebook.com/business/a/page/page-insights>insights for audiences comprising of lower than 1000 members/a>. You’ll need to keep this minimum size in mind when creating your audience./p>p>To create your customer audience, go to the Facebook Ads Manager. Click build audience then Select Custom Audience from the drop-down menu./p>p>Next, you’ll get a list of all audiences you can create./p>p>Where you’ll see the biggest bang for your buck is using your customer lists to build these audiences./p>p>A lot of big name marketers are using an ascension plan where they sell low ticket products and add the customers as a custom audience, then use tools like a hrefhttps://thinktanklab.com/webinarjam-reviews-trial/>WebinarJam/a> to market bigger ticket items to that custom audience./p>p>strong>Here’s how to develop three types of custom audiences./strong>/p>p>Upload an Audience of Leads or Current Customers/p>p>If you want to upload a list of leads or customers to customize your audience, select the Customer File. Facebook will then match these contacts with its users and create an audience basing on these matches./p>p>Copy and paste this data or upload a CSV file. If you don’t have lots of data on your customers; maybe you’re looking at mailing list or cold leads, you can provide your email address./p>p>Alternatively, you can use a hrefhttps://mailchimp.com/integrations/facebook-custom-audiences/>Mail Chimp to auto sync/a>./p>p>When uploading your customer list, the more specific you’re on your identifiers-name, phone number, zip code, etc. – the higher your match rate./p>p>Well, you can also create a custom user list basing it on their purchasing behaviour./p>h3>Base Your Audience on their Website Visiting Behavior/h3>p>You can quickly build your audience based on site traffic. All you need to do is install Facebook pixel on your site. Set the rules allowing Facebook to populate your audience depending on the behaviour of people on your site./p>p>In setting this custom audience type, you’ll need to select website traffic./p>p>You’ve got the option of choosing the number of targeting options on the drop-down menu./p>h4>Basing on Time Users Spend on Your Site/h4>p>When creating an ad, strive to target people who spend the most time on your website. This category of people is likely to have interests in your new products launches, product bundle packages, subscription products, and branded products./p>p>Well, this doesn’t mean you ignore the other percentage of visitors to your site. Remember, the higher the traffic to your site, the higher the scale and returns./p>p>You can set these parameters to get the type of audience you need. Have a look./p>h5>People Who Visit Certain Web Pages/h5>p>Here, you set rules that target visitors of a particular web page. You can specify the target keyword or the exact URL.br />In this approach, you will be able to generate leads from people who’ve received similar services in the past./p>p>Well, if you’ve got variants or new features, use the same approach to retarget users who’ve viewed the same product in the past. For instance, buy 2 get 1 free./p>p>strong>Customers Visiting a Certain Website but Not Others/strong>/p>p>You can also build your audience list basing on people who visit a given web page but not others. However, this isn’t the best method. You can easily exclude a custom audience from your list./p>p>strong>Custom Combination/strong>/p>p>Here, you do dynamic versions of your segmented customer lists. The audience updates almost instantaneously as it gets data from the pixel. However, a custom combination only operates for a maximum of six months./p>p>As such, it gives you the most recent and accurate data on your audience. However, if you wish to use previously saved data, you can only go back 180 days./p>p>After you get the leads into your system, as noted in the a hrefhttps://thinktanklab.com/lead-conversion-squared/>Lead Conversion Squared review/a> there are ways to not only monetize the leads but also put the emails into a full-blown sequence based on their actions./p>p>Facebook is among the leading social media platform in the world. With other 2 billion active users, you’ll need to generate leads and conversion on this platform./p>p>The success of this mission depends on how you target your audience. These tips will ensure you get it right./p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttps://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-40 post type-post status-publish format-standard category-marketing entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttps://www.charitygovernance.com/webinar-marketing/>Is Webinar Marketing The Way to Go for Online Businesses?/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2019-03-28T03:43:20+00:00>March 28, 2019/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttps://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttps://www.charitygovernance.com/webinar-marketing/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>p classp1>span classs2>Are you are looking for a way to increase your passive income? /span>/p>p classp1>strong>span classs2>Is webinar marketing the way to go?/span>/strong>/p>p classp1>span classs2>What exactly is webinar marketing and how does it work? This is a common question among the online marketers./span>/p>p>And more importantly is this effective and ethical?/p>p classp1>span classs2>First, let’s define Webinar Marketing/span>/p>p classp1>span classs2>Webinar marketing refers to hosting a free online seminar. From this short and simple definition, you might wonder how you make money from the webinar. Think of a webinar as a way to connect with a wider audience. In other words, a webinar is a lead generation tool used by marketers. The overall objective is to sell your products and services to the audience. /span>/p>p classp1>span classs2>A webinar is a useful tool that lets marketers to achieve the following:/span>/p>ul classul1>li classli1>span classs2>Demonstrate products and services to potential clients/span>/li>li classli1>span classs2>Expand on content published in a blog/span>/li>li classli1>span classs2>Showcase their expertise/span>/li>/ul>p classp1>span classs2>By offering a free webinar, you connect with the audience and increase the chances of getting new subscriptions from them. However, there is more to it than meets the eye. So how do you run profitable webinar marketing? Here are the painless things you must do for a successful webinar. /span>/p>h2 classp1>strong>span classs2>1. Plan Your Webinar/span>/strong>/h2>p classp1>span classs2>Do not rush into creating a webinar without laying a concrete plan. Just like other marketing campaigns, planning is crucial. With proper a hrefhttps://mention.com/blog/webinar-marketing/>webinar marketing plan/a>, you can achieve the best chances for success.span classApple-converted-space>  /span>Start by determining the purpose of the webinar. Common goals for a webinar can be:/span>/p>ul classul1>li classli1>span classs2>To attract new leads/span>/li>li classli1>span classs2>Convert leads into buying customers /span>/li>li classli1>span classs2>Build a stronger relationship with clients by displaying your expertise/span>/li>li classli1>span classs2>To build an email list/span>/li>/ul>h2>strong>span classs2>2. Understand Your Target Clients/span>/strong>/h2>p classp1>span classs2>For a marketing campaign to succeed, it is important you research more about the customers you are targeting. This is so that when you begin creating and promoting the webinar, you ensure you are appealing to the right customers. Remember that the attendees will need to commit their time to listen to you. Therefore, providing relevant content is the key to attracting subscriptions or purchases. /span>/p>h2 classp1>span classs2>3. Ensure you Pick the Right Topic/span>/h2>p classp1>span classs2>Choosing the right webinar topic is something webinar marketers struggle with. Doing some simple research helps, you settle on the right topic. This is through researching in communities where your audience hangs out. The objective is to pull an exact phrase that you can use for your webinar. To achieve this, pay attention to how your audience words things. You can also repurpose your past content. This can be the past content, which got many views, shares and clicks. The advantage is that by turning a popular content into webinar, you connect and teach your existing audience even more. Consider that a live setting is super engaging. /span>/p>h2 classp1>span classs2>4. Ensure that the Promise Aligns With the Offer/span>/h2>p classp1>span classs2>A webinar presentation is often like a promise to the webinar attendees. The chosen topic promises them what they shall learn from the webinar. That is why they are able to hold space on their calendar and show up for the webinar. It is important that the webinar promise align well with the product you will offer in the end. This lets you avoid the mistake of attracting people to the webinar who are not interested to purchase or subscribe to the service. /span>/p>h2 classp1>span classs2>5. Pitch an Irresistible Product Offer/span>/h2>p classp1>span classs2>Now that you have the attention and the trust from your attendees, it is an ideal opportunity to pitch them your product. They already know that you want to sell them a product or service. It is important you design a killer offer through strategic messaging. It all begins by telling a story. If it is possible, describe how you struggled before you figured out a breakthrough to the issue. This is important as it humanizes you and makes you relatable increasing the trust of your webinar attendees. /span>/p>p classp1>span classs2>Do not apologize for selling. This is a serious mistake webinar marketers make, and ends up affecting their conversions potential. Take your time explaining the product or service. Also, add scarcity to the offer. For instant, you can offer extra bonus to the people who purchase the product by the end of the webinar. This motivates the people to click on the “buy now” link. /span>/p>h2 classp1>span classs2>6. Show the Offer with Visuals and Graphics/span>/h2>p classp1>span classs2>Visual representations of your offer during the pitch help increase the conversions. Even on the digital services, you can make the offer feel tangible by showing a visual representation. This helps the webinar attendees to perceive the product or the service hence increasing the webinar conversion rates. /span>/p>h3 classp1>span classs2>7. Send Potential Buyers Directly to a Checkout Page/span>/h3>p classp1>span classs2>The webinar participants need a link where they can purchase the product or services. This can be done automatically with a a hrefhttp://shoalsreview.com/webinarjam/>Webinarjam Trial/a> or with a tool like a hrefhttp://hugoslim.com/everwebinar-releases-trial-pricing/>Everwebinar/a>. This encourages right on time conversions from the customers who are convinced. The best bet here is sending the webinar attendees a simple checkout page. /span>/p>p classp1>span classs2>Webinar marketing gives you a good opportunity to increase your online sales. A well-done webinar campaign will bring you a consistent stream of subscribers and blog readers. Through the above techniques, you can make more money through webinar marketing. /span>/p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttps://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-26 post type-post status-publish format-standard has-post-thumbnail category-marketing entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttps://www.charitygovernance.com/facebook-makes-bold-move-with-advertisers/>Facebook Makes Bold Move With Advertisers/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2018-07-05T16:53:49+00:00>July 5, 2018/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttps://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttps://www.charitygovernance.com/facebook-makes-bold-move-with-advertisers/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>a classentry-image-link hrefhttps://www.charitygovernance.com/facebook-makes-bold-move-with-advertisers/ aria-hiddentrue>img width740 height400 srchttps://www.charitygovernance.com/wp-content/uploads/2018/07/fbtransparent-740x400.jpg classalignleft post-image entry-image altFacebook Makes Bold Move With Advertisers itempropimage />/a>p>The saying is “better late than never.”/p>p>This holds true with the latest update from Facebook’s ad s platform./p>p>With the social network under attack that started with the Cambridge Analytica fiasco, they’ve now made a shift that should have already been done./p>p>On June 28th, Facebook took the first step to a hrefhttps://newsroom.fb.com/news/2018/06/transparency-for-ads-and-pages/>becoming transparent/a>./p>p>You’ll see the video below:/p>p>iframe styleborder: none; overflow: hidden; srchttps://www.facebook.com/plugins/video.php?hrefhttps%3A%2F%2Fwww.facebook.com%2Ffacebook%2Fvideos%2F10157483026416729%2F&show_text0&width560 width560 height315 frameborder0 scrollingno allowfullscreenallowfullscreen>/iframe>/p>p>So what this means, is now you’re able to go to a page and see the pages active advertisements./p>p>Plus, they’ve added more details and information about the pages./p>p>And according to the statement, Facebook plans to label political ads moving forward./p>p>All in all, transparency is a good thing for businesses./p>p>Legitimate companies aren’t going to balk at the idea of someone being able to see their ads./p>p>Most people will never realize this is a feature that’s even built into the platform./p>p>Twitter followed up with their own announcement of becoming more transparent with advertisers using their a hrefhttps://ads.twitter.com/transparency>promoted tweets/a>./p>p>What you’ll see happen now as a result, are smaller companies becoming more transparent, more aware, and following suit because of these shifts, which in turn will make the internet a safer and more enjoyable experience overall./p>h2>How does this benefit companies that are legitimate and want to use these platforms?/h2>p>Let’s suppose for a moment you’re a local business looking to Facebook for lead generation, you’d first look at your competitors to see who’s in the marketplace./p>p>Now, you’ll still not be able to see their a hrefhttps://www.closerscafe.com/facebook-ad-targeting-options-infographic/>Facebook targeting/a> options they have selected, but it’s still a good start./p>p>First, take a note of all the companies that offer a competing product or service./p>p>Next, you’d go to their Facebook Fan Page./p>p>Take note of the content they’re posting./p>p>Are they posting regularly?/p>p>Then, look at their page and the new transparency features built in to see what current ads they’re running./p>p>Take a screenshot, save their post, and now monitor how many times you’re seeing the ad appear./p>p>If the ads continue to appear, then chances are you’ve got something to work with./p>p>After all, companies are not going to continue to invest in ads that aren’t performing./p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttps://www.charitygovernance.com/category/marketing/ relcategory tag>Marketing/a>/span> /p>/footer>/article>article classpost-23 post type-post status-publish format-standard has-post-thumbnail category-news entry itemscope itemtypehttps://schema.org/CreativeWork>header classentry-header>h2 classentry-title itempropheadline>a classentry-title-link relbookmark hrefhttps://www.charitygovernance.com/new-site-design/>New Site Design/a>/h2>p classentry-meta>time classentry-time itempropdatePublished datetime2018-06-25T13:58:53+00:00>June 25, 2018/time> By span classentry-author itempropauthor itemscope itemtypehttps://schema.org/Person>a hrefhttps://www.charitygovernance.com/author/charitygovernance/ classentry-author-link itempropurl relauthor>span classentry-author-name itempropname>charitygovernance/span>/a>/span> span classentry-comments-link>a hrefhttps://www.charitygovernance.com/new-site-design/#respond>Leave a Comment/a>/span> /p>/header>div classentry-content itemproptext>a classentry-image-link hrefhttps://www.charitygovernance.com/new-site-design/ aria-hiddentrue>img width520 height180 srchttps://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo.png classalignleft post-image entry-image altNew Site Design itempropimage srcsethttps://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo.png 520w, https://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo-300x104.png 300w sizes(max-width: 520px) 100vw, 520px />/a>p>Welcome to the new site design for Charity Governance – Training and consulting services for online brands./p>p>img classalignnone size-medium wp-image-20 srchttp://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo-300x104.png alt width300 height104 srcsethttps://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo-300x104.png 300w, https://www.charitygovernance.com/wp-content/uploads/2018/07/charitygovlogo.png 520w sizes(max-width: 300px) 100vw, 300px />/p>p>A few months ago, we decided to do a complete overhaul with our own branding, logo, and web design./p>p>If for some reason you don’t see our previous content, then a hrefhttp://www.charitygovernance.com/contact/>shoot us an email here/a>./p>p>We hope you enjoy./p>p> /p>/div>footer classentry-footer>p classentry-meta>span classentry-categories>Filed Under: a hrefhttps://www.charitygovernance.com/category/news/ relcategory tag>News/a>/span> /p>/footer>/article>/main>aside classsidebar sidebar-primary widget-area rolecomplementary aria-labelPrimary Sidebar itemscope 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