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Domain > www.sparrowadvisers.com
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Date
IP Address
2017-12-05
92.122.154.40
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ClassC
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2024-10-01
52.52.134.71
(
ClassC
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Port 80
HTTP/1.1 301 Moved PermanentlyServer: openrestyDate: Tue, 01 Oct 2024 09:05:12 GMTContent-Type: text/htmlContent-Length: 166Connection: keep-aliveLocation: https://www.sparrowadvisers.com/ html>head>title>301 Moved Permanently/title>/head>body>center>h1>301 Moved Permanently/h1>/center>hr>center>openresty/center>/body>/html>
Port 443
HTTP/1.1 200 OKServer: openrestyDate: Tue, 01 Oct 2024 09:05:12 GMTContent-Type: text/html; charsetutf-8Content-Length: 645825Connection: keep-aliveVary: Accept-EncodingStrikingly-Cache: currentStrikingly-Cache-Version: 0000-0Strikingly-Cache-Region: us-west-1Set-Cookie: __strk_viewer_infoeyJyZWdpb25OYW1lIjoiT3JlZ29uIiwiaXAiOiI1Mi40MC4yMzQuMTA1IiwiY2l0eU5hbWUiOiJCb2FyZG1hbiIsImxhdGl0dWRlIjoiNDUuODIzNDAiLCJsb25naXR1ZGUiOiItMTE5LjcyNTcwIiwiY29udGluZW50Q29kZSI6Ik5BIiwiY29udGluZW50TmFtZSI6Ik5vcnRoIEFtZXJpY2EiLCJjb3VudHJ5Q29kZSI6IlVTIiwicG9zdGFsQ29kZSI6Ijk3ODE4IiwiY291bnRyeU5hbWUiOiJVbml0ZWQgU3RhdGVzIiwidGltZVpvbmUiOiJBbWVyaWNhXC9Mb3NfQW5nZWxlcyJ9; Path/; ExpiresWed, 01-Oct-25 09:05:12 GMT; SecureSet-Cookie: __strk_cookie_eu_visitorfalse; Path/; Secure !-- Powered by Strikingly.com 4 (1) Sep 29, 2024 at 17:13-->!DOCTYPE html>html itemscope itemtypehttp://schema.org/WebPage langen xmlns:oghttp://ogp.me/ns# xmlnshttp://www.w3.org/1999/xhtml>head>title>Sparrow Advisers - Digital Advisory 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After Adobe\u2019s successful acquisition of Demdex, Maja stayed on and honed her enterprise sales chops working with Fortune 500 clients and many internal support teams to ensure the go-to-market message for Adobe\u2019s Data Management Platform (now known as Adobe Audience Manager) was tailored to each customer\u2019s needs. Earlier in her career Maja was the executive director of Crown Prince Alexander\u2019s\u003c\/span\u003e Foundation for Culture and Education\u003cspan style\text-decoration: none;\\u003e where she was responsible for connecting the public and private sectors in Central and South-East Europe. Maja can often be found speaking on topics of marketing data, programmatic advertising, structuring and hiring client facing teams, cross-border business development, effective market entry strategies and ad tech industry trends. 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Layer\u003c\/a\u003e\u003c\/p\u003e\u003cp style\text-align: left;\\u003e\u003ca target\_blank\ href\https:\/\/adexchanger.com\/data-driven-thinking\/eating-our-own-dog-food-the-role-of-marketing-to-marketers\/\\u003e\u003cspan style\text-decoration: none;\\u003eEating your own dog food: the role of marketing to marketers\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp style\text-align: left;\\u003e\u003cspan style\text-decoration: none;\\u003e\u003ca target\_blank\ href\https:\/\/adexchanger.com\/data-driven-thinking\/publicis-and-epsilon-an-acquisition-of-legacies\/\\u003ePublicis and Epsilon: An acquisition of legacies?;\u003c\/a\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp style\text-align: left;\\u003e\u003cspan style\text-decoration: none;\\u003e\u003ca target\_blank\ href\https:\/\/adexchanger.com\/data-driven-thinking\/what-type-sales-leader-do-you-need\/\\u003eWhat type of sales leader do you need?\u003c\/a\u003e; \u003c\/span\u003e\u003c\/p\u003e\u003cp 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more.,uid:17e661cb-3ad2-458f-81e7-d5a1a88cc0d8,path:\/maja-milicevic,pageTitle:Maja Milicevic - Principal - Digital Consultant \u0026 Advisor | Sparrow Advisers,pagePassword:null,memberOnly:null,paidMemberOnly:null,buySpecificProductList:{},specificTierList:{},pwdPrompt:null,autoPath:true,authorized:true},{type:Page,id:f_326b2c17-a63e-453c-a362-8c44a9757b77,defaultValue:null,sections:{type:Slide,id:f_081981a1-c2a6-448d-9fa1-f165460b0e2e,defaultValue:null,template_id:null,template_name:columns,template_version:null,components:{repeatable1:{type:Repeatable,id:f_3d3dc9d2-e3e9-4d2e-8271-9ac67a4bbc8f,defaultValue:false,list:{type:RepeatableItem,id:f_dcbeea00-6db0-4bdb-a912-ee20a19388a0,defaultValue:null,components:{text3:{type:RichText,id:f_0ca92bee-34eb-484f-af1f-6a36eaefbc9c,defaultValue:false,value:\u003cdiv class\s-rich-text-wrapper\ style\display: block;\\u003e\u003cp class\s-rich-text-wrapper s-rich-text-wrapper s-rich-text-wrapper s-rich-text-wrapper s-rich-text-wrapper 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As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. A pioneer of digital data management in advertising, Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful acquisition and integration into the Adobe Digital Marketing suite. Prior to starting Sparrow she established Signals Global Strategic Consulting group and helped Fortune 500 customers adopt advanced and predictive analytics across their marketing, ad ops, and digital content business units at SAS. Earlier in her career Ms. Milicevic has held key leadership roles in media \u0026amp; entertainment startups and scale-ups in Europe and the United States. She serves on the board of advertising technology company ID5. Her consulting portfolio includes working for the United Nations and the World Bank, executing initiatives in 50+ countries, and advising companies on go-to-market strategies all around the globe. Ana is frequently quoted by media powerhouses like The Wall Street Journal and Business Insider (who in 2018 named her as one of 23 industry leaders working on fixing advertising) as well as industry trades like AdWeek, AdAge, Digiday, Marketing Magazine, AdExchanger, and Exchangewire. She has headlined marquee conferences in North America, Europe, and Asia-Pacific and is a sought-after speaker on topics of adtech, martech, innovation, customer experience, data management, and new frontiers of technology.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style\display: inline-block\\u003e\u0026nbsp;\u003c\/span\u003e\u003c\/p\u003e\u003cp style\text-align: left;\\u003eConnect with Ana on \u003ca href\https:\/\/twitter.com\/aexm\ data-type\\ target\_blank\\u003eTwitter\u003c\/a\u003e and on \u003ca href\https:\/\/www.linkedin.com\/in\/amilicevic\/\ data-type\\ target\_blank\\u003eLinkedIn\u003c\/a\u003e. \u003c\/p\u003e\u003cp\u003e\u003cspan style\display: inline-block\\u003e\u0026nbsp;\u003c\/span\u003e\u003c\/p\u003e\u003cp style\text-align: left;\\u003eRecent conference keynotes and appearances:\u003c\/p\u003e\u003cp style\text-align: left;\\u003e\u0026gt; \u003ca href\https:\/\/www.dmsbyluma.com\/agenda\ data-type\undefined\ target\_blank\\u003eLUMA 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href\https:\/\/www.uof.digital\/\\u003eU of Digital\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca target\_blank\ href\https:\/\/theprogrammaticuniversity.com\/\\u003eThe Programmatic University\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003eXandr \u003ca target\_blank\ href\https:\/\/wiki.xandr.com\/display\/industry\/Welcome\\u003eIndustry Reference\u003c\/a\u003e\u00a0\u00a0\u003c\/p\u003e\u003cp\u003eAdobe \u003ca target\_blank\ href\https:\/\/experienceleague.adobe.com\/?langen#home\\u003eExperience League\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003eAdWeek \u003ca target\_blank\ href\https:\/\/www.adweek.com\/learning\/microlearning\/\\u003eMicroLearning\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003eAdWeek \u003ca target\_blank\ href\https:\/\/www.adweek.com\/learning\/institute-for-brand-marketing\/monetizing-engagement\/?utm_mediumFacebook_Mobile_Feed\u0026amp;utm_campaignibm\u0026amp;utm_contentspecial_course_2\\u003eMonetizing Engagement\u003c\/a\u003e: this 12 lesson course will 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This simple shift in terminology unveils two important dimensions of transformational challenges:it rightly implies that most companies are inherently behind the curve (one can always be better!)it communicates an ongoing process vs. a one-off project that, once complete, doesnt need more attention or resources.\\n \\nIn addition...,blurb:Our co-founder Ana Milicevic, recently joined The Drums Stephen Lepitak to discuss what digital transformation entails and how companies should be approaching it, especially during the Covid-19 pandemic. Watch the full interview here. Their conversation was part of The Drums first Digital...,pendingCommentsCount:0,approvedCommentsCount:0},{id:4461897,state:published,settings:{hideBlogDate:false,customSlug:adtech-martech-industry-consolidation-luma-partners-wfh-series,metaDescription:Our co-founder Ana Milicevic recently joined Terry Kawaja of Luma Partners (the folks responsible for Lumascapes) in Lumas weekly WFH series. },title:Video with LUMA Partners Terry Kawaja:Ad Tech and MarTech industry consolidation,icon:{type:Blog.BackgroundImage,id:f_261f814f-6f39-4834-a570-949953747f32,defaultValue:false,url:!,textColor:overlay,backgroundVariation:null,sizing:contain,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:165065\/930521_782586,storage:s,format:png,h:712,w:1265,s:1145249,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_261f814f-6f39-4834-a570-949953747f32,defaultValue:false,url:!,textColor:overlay,backgroundVariation:null,sizing:contain,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:165065\/930521_782586,storage:s,format:png,h:712,w:1265,s:1145249,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2020-04-08T14:22:26.000-07:00,updatedAt:2020-05-28T09:41:07.871-07:00,createdAt:2020-05-04T14:22:26.399-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/adtech-martech-industry-consolidation-luma-partners-wfh-series,relativeUrl:\/blog\/adtech-martech-industry-consolidation-luma-partners-wfh-series,pinned:false,allTagsList:Ad Tech,MarTech,Strategy,Advertising,Programmatic,postedToWechat:false,longBlurb:\\nOur co-founder Ana Milicevic recently joined Terry Kawaja of Luma Partners (the folks responsible for Lumascapes) in Lumas weekly WFH series. In this episode, they discuss the state of adtech and martech industry consolidation and the effects Covid19 will have on the underlying trends.\\n \\nAna and Terry compare their notes on what part of the maturity cycle were in in 2020, and Ana dives into out Three Epochs framework for programmatic and digital advertising (its not much of a spoiler to tell you that were in the 3rd epoch now). The Third Programmatic Epoch is bookmarked by IPOs, increased public and regulatory scrutiny, finding alternatives to the duopoly, and re-imagining advertising in a world without third party cookies.\\n \\nSome other key takeaways from this session:\\n- Covid 19 will accelerate underlying trends of maturity and consolidation\/accelerate capitulations\\n- short term pain with companies fighting to stay in business\\n- mid and long term optimistic outlook...,blurb:Our co-founder Ana Milicevic recently joined Terry Kawaja of Luma Partners (the folks responsible for Lumascapes) in Lumas weekly WFH series. In this episode, they discuss the state of adtech and martech industry consolidation and the effects Covid19 will have on the underlying trends. Ana and...,pendingCommentsCount:0,approvedCommentsCount:0},{id:4045815,state:published,settings:{hideBlogDate:false,customSlug:podcast-adexchanger-social-distancing-with-friends-ana-milicevic,metaDescription:Ana Milicevic speaks with AdExchangers Alison Weissbrot on how were approaching pandemic-mitigation, what were advising our clients, and the general outlook post-pandemic.},title:Podcast: Ana Milicevic guests on AdExchangers Social Distancing with Friends,icon:{type:Blog.BackgroundImage,id:f_be7ff0f9-5434-4e55-b3d2-71463417de39,defaultValue:false,url:!,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:https:\/\/images.unsplash.com\/photo-1585559604908-0cb329093f50?ixlibrb-1.2.1\u0026q85\u0026fmjpg\u0026cropentropy\u0026cssrgb,storage:un,format:null,h:null,w:null,s:null,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_be7ff0f9-5434-4e55-b3d2-71463417de39,defaultValue:false,url:!,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:https:\/\/images.unsplash.com\/photo-1585559604908-0cb329093f50?ixlibrb-1.2.1\u0026q85\u0026fmjpg\u0026cropentropy\u0026cssrgb,storage:un,format:null,h:null,w:null,s:null,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2020-04-03T14:34:08.000-07:00,updatedAt:2020-05-28T09:45:35.908-07:00,createdAt:2020-04-13T14:34:08.173-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/podcast-adexchanger-social-distancing-with-friends-ana-milicevic,relativeUrl:\/blog\/podcast-adexchanger-social-distancing-with-friends-ana-milicevic,pinned:false,allTagsList:Ad Tech,Podcast,Remote work,Pandemic,postedToWechat:false,longBlurb:\\n\I am inside a closet\ is how our co-founder, Ana Milicevic, chose to start this podcast episode (she wasnt joking: thats her #1 tip\/trick for recording high-quality audio outside of an actual studio). Ana spoke with AdExchangers Alison Weissbrot on how were approaching pandemic-mitigation, what were advising our clients, and the general outlook post-pandemic.\\n \\nA couple of highlights:\\n- Sparrow was built to be location agnostic so for us, our teams, and our partners working from home offices (or in Anas case home closets) is the normal way of working; yet for some of our clients this was the first push to full remote, and some have discovered their digital transformation efforts leave much to be desired.\\n- While much is in flux right now, a good strategy when crisis hits is to look towards things you can control. 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Ana spoke with AdExchangers Alison Weissbrot on how were approaching pandemic-mitigation,...,pendingCommentsCount:0,approvedCommentsCount:0},{id:4056967,state:published,settings:{hideBlogDate:false,metaDescription:Join Beeswax CEO Ari Paparo, Captify CEO Dom Joseph, and Sparrow co-founder Ana Milicevic in this lively discussion on what adtech companies and their clients can do to survive pandemic times.,customSlug:what-is-ad-tech-doing-to-weather-the-storm},title:Video panel: What is Ad Tech Doing to Weather the Storm During Covid-19,icon:{type:Blog.BackgroundImage,id:f_18aba400-80b3-41aa-8f08-ee9c8a65c1df,defaultValue:false,url:!,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:https:\/\/images.unsplash.com\/photo-1516490981167-dc990a242afe?ixlibrb-1.2.1\u0026q85\u0026fmjpg\u0026cropentropy\u0026cssrgb,storage:un,format:null,h:null,w:null,s:null,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_18aba400-80b3-41aa-8f08-ee9c8a65c1df,defaultValue:false,url:!,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:https:\/\/images.unsplash.com\/photo-1516490981167-dc990a242afe?ixlibrb-1.2.1\u0026q85\u0026fmjpg\u0026cropentropy\u0026cssrgb,storage:un,format:null,h:null,w:null,s:null,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2020-03-24T12:54:15.000-07:00,updatedAt:2020-05-28T09:46:49.744-07:00,createdAt:2020-04-14T12:54:15.443-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/what-is-ad-tech-doing-to-weather-the-storm,relativeUrl:\/blog\/what-is-ad-tech-doing-to-weather-the-storm,pinned:false,allTagsList:Strategy,Ad Tech,MarTech,Leadership,Pandemic,postedToWechat:false,longBlurb:\\nJoin Beeswax CEO Ari Paparo, Captify CEO Dom Joseph, and Sparrow co-founder Ana Milicevic in this lively discussion on what adtech companies and their clients can do to survive pandemic times. Ana, Ari, and Dom will dig into what the next couple of quarters are likely to look like, what are some of the underlying trends that well see accelerated, and what to focus on (and what to drop) day-to-day. Theyll also share and discuss results of a survey Beeswax conducted on industry response to the Covid-19 pandemic (you can download it here).,blurb:Join Beeswax CEO Ari Paparo, Captify CEO Dom Joseph, and Sparrow co-founder Ana Milicevic in this lively discussion on what adtech companies and their clients can do to survive pandemic times. Ana, Ari, and Dom will dig into what the next couple of quarters are likely to look like, what are some...,pendingCommentsCount:0,approvedCommentsCount:0},{id:3789572,state:published,settings:{hideBlogDate:false,customSlug:privacy-in-a-pandemic,metaDescription:Sparrow Advisers Ana Milicevic, Kate ONeill, and Tara Aron Stelluto discuss what to watch out for in privacy and data discussions over Zoom and wine during the COVID-19 pandemic.},title:Video panel: Privacy in a pandemic,icon:{type:Blog.BackgroundImage,id:f_144846dd-cb8e-41ca-9dd0-17e290dad456,defaultValue:false,url:https:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/cityscape\/149.jpg,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:null,storage:null,format:null,h:900,w:1600,s:null,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_144846dd-cb8e-41ca-9dd0-17e290dad456,defaultValue:false,url:https:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/cityscape\/149.jpg,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:null,storage:null,format:null,h:900,w:1600,s:null,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2020-03-17T12:51:55.000-07:00,updatedAt:2020-05-28T09:49:29.187-07:00,createdAt:2020-03-27T12:51:55.260-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/privacy-in-a-pandemic,relativeUrl:\/blog\/privacy-in-a-pandemic,pinned:false,allTagsList:Privacy,Strategy,Data,Ad Tech,MarTech,postedToWechat:false,longBlurb:\\nThe topic of privacy often comes up in the context of digital advertising and marketing, largely as something borderline optional -- but it really is much wider and more critical. Kate ONeill, Tara Aron Stelluto, and our own Ana Milicevic discuss what to watch out for in privacy and data discussions over Zoom and wine. \u00a0,blurb:The topic of privacy often comes up in the context of digital advertising and marketing, largely as something borderline optional -- but it really is much wider and more critical. Kate ONeill, Tara Aron Stelluto, and our own Ana Milicevic discuss what to watch out for in privacy and data...,pendingCommentsCount:0,approvedCommentsCount:0},{id:4056655,state:published,settings:{hideBlogDate:false,metaDescription:Learn how Sparrow Advisers has been built as a location-agnostic business from its inception: our team is spread around the world and the bulk of our collaboration happens over video calls.,customSlug:op-ed-for-the-drum-how-to-work-remotely-in-advertising-marketing},title:Op-ed for The Drum: How to work remotely in advertising \u0026 marketing,icon:{type:Blog.BackgroundImage,id:f_e183a972-7ac2-4b02-90a2-5a29d22f1ae5,defaultValue:false,url:!,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:https:\/\/images.unsplash.com\/photo-1585974738771-84483dd9f89f?ixlibrb-1.2.1\u0026q85\u0026fmjpg\u0026cropentropy\u0026cssrgb,storage:un,format:null,h:null,w:null,s:null,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_e183a972-7ac2-4b02-90a2-5a29d22f1ae5,defaultValue:false,url:!,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:https:\/\/images.unsplash.com\/photo-1585974738771-84483dd9f89f?ixlibrb-1.2.1\u0026q85\u0026fmjpg\u0026cropentropy\u0026cssrgb,storage:un,format:null,h:null,w:null,s:null,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2020-03-17T11:52:10.000-07:00,updatedAt:2020-05-28T09:48:25.384-07:00,createdAt:2020-04-14T11:52:10.080-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/op-ed-for-the-drum-how-to-work-remotely-in-advertising-marketing,relativeUrl:\/blog\/op-ed-for-the-drum-how-to-work-remotely-in-advertising-marketing,pinned:false,allTagsList:Strategy,Pandemic,Future of Work,Operations,WFH,postedToWechat:false,longBlurb:\\nSparrow has been built as a location-agnostic business from its inception: our team is spread around the world and the bulk of our collaboration happens over video calls. For us, office-less is the way we normally operate; several of our clients with very strong in-person office cultures had a much harder time. Our founder, Ana Milicevic, jotted down what has worked for us in the past in this op-ed for The Drum. You can also catch Ana speaking at The Drums Digital Transformation festival in early April. \\n \\nAs more news of pandemic mitigation steps pours in every hour, most everyone with a job is asking themselves how (and if) they\u2019ll be able to continue doing that job and providing for themselves and their families.\\n\u00a0\\nMost knowledge workers should consider themselves fortunate: the majority of us do not need to sit in our cubicles day in day out and can quite happily do our jobs from just about anywhere with a laptop and a good, dependable internet connection.\\nWhile official...,blurb:Sparrow has been built as a location-agnostic business from its inception: our team is spread around the world and the bulk of our collaboration happens over video calls. For us, office-less is the way we normally operate; several of our clients with very strong in-person office cultures had a...,pendingCommentsCount:0,approvedCommentsCount:0},{id:3860365,state:published,settings:{hideBlogDate:false,customSlug:ThreeProgrammaticEpochs,metaDescription:Our very own Maja Milicevic, Sparrow principal and co-founder, breaks down the Three Programmatic Epochs and offers advice on how to thrive in the current one},title:To Thrive In Programmatics 3rd Epoch, We Must Rethink Partners And The Tech Layer,icon:{type:Blog.BackgroundImage,id:f_78a8d0a5-3246-47a9-ac5d-8819c035d844,defaultValue:false,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/cityscape\/166.jpg,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:null,storage:null,format:null,h:9,w:16,s:null,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_78a8d0a5-3246-47a9-ac5d-8819c035d844,defaultValue:false,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/cityscape\/166.jpg,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:null,storage:null,format:null,h:9,w:16,s:null,useImage:true,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2020-03-10T11:20:19.000-07:00,updatedAt:2020-05-28T09:44:25.026-07:00,createdAt:2020-04-01T11:20:19.062-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/threeprogrammaticepochs,relativeUrl:\/blog\/threeprogrammaticepochs,pinned:false,allTagsList:Strategy,MarTech,Ad Tech,Programmatic,Digital Revenue,postedToWechat:false,longBlurb:\\nEverything in technology, and by extension in adtech and martech, is cyclical. To operate successfully in the space, its important to understand what part of the cycle youre currently in and which underlying industry macro trends are impacting your day to day. Seeing the forest for the trees may not be an easy task if youve focused on just one side of the ecosystem.\\n \\nOur very own Maja Milicevic, Sparrow principal and co-founder, breaks down the Three Programmatic Epochs and offers advice on how to thrive in the current, third one which you can read in full in her column for AdExchanger.\\n \\nSome high-level highlights:\\n- Programatic advertising, at roughly 15 years of age, is transitioning from emerging to core technology\\n- Were now entering a period of maturing, consolidation, and regulatory interest.\\n- The deprecation of third-party cookies, continued spend consolidation with walled gardens, and regulatory efforts like GDPR and CCPA are all converging and driving much...,blurb:Everything in technology, and by extension in adtech and martech, is cyclical. To operate successfully in the space, its important to understand what part of the cycle youre currently in and which underlying industry macro trends are impacting your day to day. Seeing the forest for the trees...,pendingCommentsCount:0,approvedCommentsCount:0},{id:2052774,state:published,settings:{hideBlogDate:false,customSlug:marketing-roles-Maja-Milicevic,metaDescription:Maja Milicevic AdExchanger framework for evaluating marketing roles based on company tage},title:Eating our own dog food: the role of marketing to marketers,icon:{type:Image,id:f_86ef11e1-52fe-45c1-bcf4-32d73ea29b9f,defaultValue:null,linkUrl:https:\/\/adexchanger.com\/data-driven-thinking\/eating-our-own-dog-food-the-role-of-marketing-to-marketers\/,thumbUrl:!,url:!,caption:Maja Milicevic How to hire marketing roles framework for evaluating based on company stage,description:,storageKey:165065\/183224_471099,storage:s,storagePrefix:null,format:png,h:675,w:1200,s:326461,newTarget:true,noCompression:null,cropMode:null,focus:null},headerImage:{type:Blog.BackgroundImage,id:f_63387bd2-d9aa-403b-b882-a5e96508e511,defaultValue:null,url:\/\/assets.strikingly.com\/static\/backgrounds\/blur\/6.jpg,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:null,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:null,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_86ef11e1-52fe-45c1-bcf4-32d73ea29b9f,defaultValue:null,linkUrl:https:\/\/adexchanger.com\/data-driven-thinking\/eating-our-own-dog-food-the-role-of-marketing-to-marketers\/,thumbUrl:!,url:!,caption:Maja Milicevic How to hire marketing roles framework for evaluating based on company stage,description:,storageKey:165065\/183224_471099,storage:s,storagePrefix:null,format:png,h:675,w:1200,s:326461,newTarget:true,noCompression:null,cropMode:null,focus:null},publishedAt:2019-07-23T09:03:56.000-07:00,updatedAt:2019-07-31T09:15:39.771-07:00,createdAt:2019-07-31T09:03:56.505-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/marketing-roles-maja-milicevic,relativeUrl:\/blog\/marketing-roles-maja-milicevic,pinned:false,allTagsList:Strategy,MarTech,Ad Tech,Marketing,Leadership,postedToWechat:false,longBlurb:\\nMaja Milicevic writes for the AdExchanger sharing a framework for evaluating marketing roles based on the company stage.,blurb:Maja Milicevic writes for the AdExchanger sharing a framework for evaluating marketing roles based on the company stage.,pendingCommentsCount:0,approvedCommentsCount:0},{id:2052750,state:published,settings:{hideBlogDate:false,metaDescription:Ana Milicevic writes for the AdExchanger providing a road map and framework for evaluating product roles.,customSlug:hiringproductroles},title:So you want to hire a product manager?,icon:{type:Blog.BackgroundImage,id:f_3b473bdc-5080-47fe-a865-bd2249db1d80,defaultValue:null,url:\/\/assets.strikingly.com\/static\/backgrounds\/blur\/10.jpg,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:null,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:null,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_3b473bdc-5080-47fe-a865-bd2249db1d80,defaultValue:null,url:\/\/assets.strikingly.com\/static\/backgrounds\/blur\/10.jpg,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:null,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:null,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2019-05-30T08:54:56.000-07:00,updatedAt:2020-05-28T09:50:16.740-07:00,createdAt:2019-07-31T08:54:56.358-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/hiringproductroles,relativeUrl:\/blog\/hiringproductroles,pinned:false,allTagsList:Product,Strategy,Leadership,HR,postedToWechat:false,longBlurb:\\nAna Milicevic writes for the AdExchanger providing a road map and framework for evaluating product roles.,blurb:Ana Milicevic writes for the AdExchanger providing a road map and framework for evaluating product roles.,pendingCommentsCount:0,approvedCommentsCount:0},{id:1734348,state:published,settings:{hideBlogDate:false,metaDescription:Programmatic IO: 7 questions to ask your vendors. Ana Milicevic Vendor Selection,customSlug:7-questions-to-ask-vendors-ana-milicevic},title:Quick thoughts: Programmatic I\/O,icon:{type:Blog.BackgroundImage,id:f_f289b477-cc97-4a49-bc06-a173e92f2f71,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:165065\/Screen_Shot_2019-05-10_at_6.43.50_PM_njctwa,storage:c,format:png,h:718,w:1864,s:778971,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_f289b477-cc97-4a49-bc06-a173e92f2f71,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:165065\/Screen_Shot_2019-05-10_at_6.43.50_PM_njctwa,storage:c,format:png,h:718,w:1864,s:778971,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2019-05-13T07:31:42.396-07:00,updatedAt:2019-05-13T08:09:11.069-07:00,createdAt:2019-05-10T15:24:46.918-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/7-questions-to-ask-vendors-ana-milicevic,relativeUrl:\/blog\/7-questions-to-ask-vendors-ana-milicevic,pinned:false,allTagsList:Strategy,Leadership,Partnerships,Programmatic,Go-to-market,postedToWechat:false,longBlurb:\\nOn April 29, 2019 Sparrow co-founder and partner Ana Milicevic presented a session on vendor selection at AdExchangers Programmatic I\/O conference in San Francisco. Here are some of her notes and thoughts from the conference. \\n \\nThis years Programmatic I\/O in San Francisco gathered more than 1,500 advertising and marketing professionals and yet managed to maintain that elusive feeling of being just the right size to learn, meet, and instigate new business. The AdExchanger team always puts on a great event and I was thrilled to return to the ProgIO stage once again. Settling on a topic didnt take long either: I knew I wanted to develop a new keynote for this show that would be applicable to the buy side, sell side, and tech companies so how about something that addresses how to work better with one another? Enter the 7 Questions To Ask Your Vendors: a simple framework that outlines the benefits of adopting a repeatable vendor selection process vs treating each selection as a...,blurb:On April 29, 2019 Sparrow co-founder and partner Ana Milicevic presented a session on vendor selection at AdExchangers Programmatic I\/O conference in San Francisco. Here are some of her notes and thoughts from the conference. This years Programmatic I\/O in San Francisco gathered more than...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1679502,state:published,settings:{hideBlogDate:false,metaDescription:Maja Milicevic breaks down questions to ask about the Publicis - Epsilon acquisition in her column for the AdExchanger.,customSlug:publicis-epsilon-majamilicevic},title:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Publicis and Epsilon: An acquisition of legacies?,icon:{type:Blog.BackgroundImage,id:f_f5c360d4-102b-46d7-8d3b-244cc2767738,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:contain,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:165065\/Screen_Shot_2019-04-25_at_10.02.33_AM_d2otjv,storage:c,format:png,h:640,w:1022,s:73573,useImage:true,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_f5c360d4-102b-46d7-8d3b-244cc2767738,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:contain,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:165065\/Screen_Shot_2019-04-25_at_10.02.33_AM_d2otjv,storage:c,format:png,h:640,w:1022,s:73573,useImage:true,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2019-04-18T06:57:59.000-07:00,updatedAt:2020-05-28T09:50:56.315-07:00,createdAt:2019-04-25T06:57:59.996-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/publicis-epsilon-majamilicevic,relativeUrl:\/blog\/publicis-epsilon-majamilicevic,pinned:false,allTagsList:MarTech,Advertising,Leadership,Brands,Data,postedToWechat:false,longBlurb:\\nMaja Milicevic breaks down questions to ask about the Publicis - Epsilon acquisition in her column for the AdExchanger.,blurb:Maja Milicevic breaks down questions to ask about the Publicis - Epsilon acquisition in her column for the AdExchanger.,pendingCommentsCount:0,approvedCommentsCount:0},{id:1611055,state:published,settings:{hideBlogDate:false,metaDescription:Maja Milicevic select the best sales leadership for your company,customSlug:salesleadership},title:What type of sales leader do you need?,icon:{type:Blog.BackgroundImage,id:f_14af3620-42b4-4bc5-abd4-a9b41b2a4b2b,defaultValue:false,url:\/\/assets.strikingly.com\/static\/backgrounds\/blur\/1.jpg,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:null,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:null,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_14af3620-42b4-4bc5-abd4-a9b41b2a4b2b,defaultValue:false,url:\/\/assets.strikingly.com\/static\/backgrounds\/blur\/1.jpg,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:null,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:null,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2019-04-03T11:14:06.000-07:00,updatedAt:2019-05-13T08:06:04.462-07:00,createdAt:2019-04-08T11:14:06.749-07:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/salesleadership,relativeUrl:\/blog\/salesleadership,pinned:false,allTagsList:Strategy,Leadership,sales,HR,Digital Revenue,postedToWechat:false,longBlurb:\\nMaja Milicevic writes for the AdExchanger on a frequent challenge that companies of all stages of maturity face when selecting sales leadership.,blurb:Maja Milicevic writes for the AdExchanger on a frequent challenge that companies of all stages of maturity face when selecting sales leadership.,pendingCommentsCount:0,approvedCommentsCount:0},{id:1484095,state:published,settings:{hideBlogDate:false,customSlug:programmatic-alone-wont-save-you,metaDescription:Maja Milicevic writes for the AdExchanger on need to look beyond programmatic. },title:Programmatic alone wont save you,icon:{type:Blog.BackgroundImage,id:f_6665833e-08a7-441f-8dcf-7047497b8061,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:165065\/exbnvwnb6xt43cqgdbgb,storage:c,format:png,h:1029,w:1500,s:540719,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_6665833e-08a7-441f-8dcf-7047497b8061,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:165065\/exbnvwnb6xt43cqgdbgb,storage:c,format:png,h:1029,w:1500,s:540719,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2019-02-28T15:44:21.000-08:00,updatedAt:2019-03-06T16:50:06.069-08:00,createdAt:2019-03-06T15:44:21.346-08:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/programmatic-alone-wont-save-you,relativeUrl:\/blog\/programmatic-alone-wont-save-you,pinned:false,allTagsList:Programmatic,Digital Revenue,Consumer Experience,Advertising,Data,postedToWechat:false,longBlurb:\\nMaja Milicevic writes for the AdExchanger on the need to look beyond just programmatic.,blurb:Maja Milicevic writes for the AdExchanger on the need to look beyond just programmatic.,pendingCommentsCount:0,approvedCommentsCount:0},{id:1483536,state:published,settings:{hideBlogDate:false,metaDescription:Maja Milicevic explaining steps to take when choosing a vendor in advertising and marketing industry },title:How to select the right vendor for your company,icon:{type:Blog.BackgroundImage,id:f_2f2764c5-c741-4d7c-91db-c14901bdd4c5,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:https:\/\/images.unsplash.com\/photo-1541558297836-c686876cfd26?ixlibrb-1.2.1\u0026q85\u0026fmjpg\u0026cropentropy\u0026cssrgb,storage:un,format:null,h:null,w:null,s:null,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_2f2764c5-c741-4d7c-91db-c14901bdd4c5,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:https:\/\/images.unsplash.com\/photo-1541558297836-c686876cfd26?ixlibrb-1.2.1\u0026q85\u0026fmjpg\u0026cropentropy\u0026cssrgb,storage:un,format:null,h:null,w:null,s:null,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2019-01-16T10:16:02.000-08:00,updatedAt:2019-03-06T16:04:53.229-08:00,createdAt:2019-03-06T12:13:42.122-08:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/how-to-select-the-right-vendor-for-your-company,relativeUrl:\/blog\/how-to-select-the-right-vendor-for-your-company,pinned:false,allTagsList:Ad Tech,MarTech,Strategy,Partnerships,postedToWechat:false,longBlurb:\\nMaja Milicevic writes for the AdExchanger covering steps to take when choosing a vendor.,blurb:Maja Milicevic writes for the AdExchanger covering steps to take when choosing a vendor.,pendingCommentsCount:0,approvedCommentsCount:0},{id:1483537,state:published,settings:{hideBlogDate:false,metaDescription:Maja Milicevic talks data breaches, lasting effects and how to avoid it by proper data management. },title:The real impact of data breaches,icon:{type:Blog.BackgroundImage,id:f_cc0269ad-af86-447d-9768-63cf15a0adc2,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:https:\/\/images.unsplash.com\/photo-1536917484091-dacb8cf3bd62?ixlibrb-1.2.1\u0026q85\u0026fmjpg\u0026cropentropy\u0026cssrgb,storage:un,format:null,h:null,w:null,s:null,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_cc0269ad-af86-447d-9768-63cf15a0adc2,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:https:\/\/images.unsplash.com\/photo-1536917484091-dacb8cf3bd62?ixlibrb-1.2.1\u0026q85\u0026fmjpg\u0026cropentropy\u0026cssrgb,storage:un,format:null,h:null,w:null,s:null,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2018-12-19T12:41:14.369-08:00,updatedAt:2019-03-06T16:05:35.311-08:00,createdAt:2019-03-06T12:13:42.193-08:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/the-real-impact-of-data-breaches,relativeUrl:\/blog\/the-real-impact-of-data-breaches,pinned:false,allTagsList:Data,Marketing,Advertising,postedToWechat:false,longBlurb:\\nMaja Milicevic writes for the AdExchanger on the real, lasting effects of data breaches \u0026 what companies in marketing \u0026 advertising need to do to clean up their act, accepting responsibility for a lot of granular data collection and subsequent (mis)use.,blurb:Maja Milicevic writes for the AdExchanger on the real, lasting effects of data breaches \u0026 what companies in marketing \u0026 advertising need to do to clean up their act, accepting responsibility for a lot of granular data collection and subsequent (mis)use.,pendingCommentsCount:0,approvedCommentsCount:0},{id:1483538,state:published,settings:{hideBlogDate:false,metaDescription:Ana Milicevic talks US market entry and most common go-to-market mistakes. },title:The common pitfalls of entering the U.S. market,icon:{type:Blog.BackgroundImage,id:f_c2a0c61e-f87e-47b7-a6ac-714b2f88b6bd,defaultValue:false,url:https:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/cityscape\/160.jpg,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:null,storage:null,format:null,h:900,w:1600,s:null,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_c2a0c61e-f87e-47b7-a6ac-714b2f88b6bd,defaultValue:false,url:https:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/cityscape\/160.jpg,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:null,storage:null,format:null,h:900,w:1600,s:null,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2018-11-12T09:54:58.000-08:00,updatedAt:2019-03-06T16:08:17.886-08:00,createdAt:2019-03-06T12:13:42.239-08:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/the-common-pitfalls-of-entering-the-u-s-market,relativeUrl:\/blog\/the-common-pitfalls-of-entering-the-u-s-market,pinned:false,allTagsList:Strategy,Advertising,MarTech,Ad Tech,Go-to-market,postedToWechat:false,longBlurb:\\nMarket entry into a different region is never straightforward - weve picked up on some patterns that companies across all verticals are prone to run into when tackling US market entry. Ana Milicevic wrote about what these are and how to avoid making (preventable) GTM mistakes for the good folks over at ExchangeWire.\u00a0,blurb:Market entry into a different region is never straightforward - weve picked up on some patterns that companies across all verticals are prone to run into when tackling US market entry. Ana Milicevic wrote about what these are and how to avoid making (preventable) GTM mistakes for the good folks...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1483539,state:published,settings:{hideBlogDate:false,metaDescription:Innovation doesnt happen by osmosis. Ideas rarely fail at the idea stage but frequently fail on execution. The Cadillac example.},title:An innovation Cadillac,icon:{type:Blog.BackgroundImage,id:f_8db35333-65e3-47f6-b530-0bc247bf7ebd,defaultValue:false,url:!,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:165065\/sidney-pearce-585036-unsplash_amiiba,storage:c,format:jpg,h:1366,w:2048,s:882121,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_8db35333-65e3-47f6-b530-0bc247bf7ebd,defaultValue:false,url:!,textColor:overlay,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:165065\/sidney-pearce-585036-unsplash_amiiba,storage:c,format:jpg,h:1366,w:2048,s:882121,useImage:true,noCompression:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2018-10-01T15:29:15.416-07:00,updatedAt:2019-03-06T16:12:36.594-08:00,createdAt:2019-03-06T12:13:42.285-08:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/an-innovation-cadillac,relativeUrl:\/blog\/an-innovation-cadillac,pinned:false,allTagsList:Innovation,Strategy,Entrepreneurship,postedToWechat:false,longBlurb:\\nA few days ago Cadillac announced that they were moving their HQ back from NYC to Detroit\u200a\u2014\u200amostly to the sound of \u2018wait, what, you were based in NYC?\u2019 Indeed\u200a\u2014\u200afour years ago they hired an outsider as President and proceeded to set up shop in New York\u2019s SoHo. You could now come hang out at Cadillac House, sip coffee, or work for the day, all next to some of their cars. For all intents and purposes the space looked like a fancy car dealership which doesn\u2019t exactly conjure the type of place most people are known to (willingly) hang out in.\\nThis was part of an attempt to return some luster to the Cadillac brand as the purveyor of desirable luxury vehicles (and not, as any New Yorker will tell you, the chunky SUV that occasionally picks you up at the airport). It was meant to send an overall message to the car-buying market that they were hip and embracing innovation. This last point gave me pause: it\u2019s been a bit of a trend for large, global companies to set up offices tasked with...,blurb:A few days ago Cadillac announced that they were moving their HQ back from NYC to Detroit\u200a\u2014\u200amostly to the sound of \u2018wait, what, you were based in NYC?\u2019 Indeed\u200a\u2014\u200afour years ago they hired an outsider as President and proceeded to set up shop in New York\u2019s SoHo. You could now come hang out at...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1483540,state:published,settings:{hideBlogDate:false,metaDescription:Learn more about Bid Caching and why you should care if you are a buyer or seller.,customSlug:much-ado-about-bid-caching-maja-milicevic},title:Much ado about bid caching,icon:{type:Blog.BackgroundImage,id:f_f2056afc-a886-4b3b-aed8-3c1b5a0e29cb,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:165065\/56be013c-bd74-4b52-a39c-9c55f54ab087_fhmisf,storage:c,format:jpg,h:1281,w:1920,s:420227,useImage:true,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},headerImage:{type:Blog.BackgroundImage,id:f_f2056afc-a886-4b3b-aed8-3c1b5a0e29cb,defaultValue:false,url:!,textColor:light,backgroundVariation:null,sizing:cover,userClassName:null,linkUrl:null,linkTarget:null,videoUrl:null,videoHtml:,storageKey:165065\/56be013c-bd74-4b52-a39c-9c55f54ab087_fhmisf,storage:c,format:jpg,h:1281,w:1920,s:420227,useImage:true,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:null,publishedAt:2018-08-22T11:18:00.462-07:00,updatedAt:2020-05-28T09:52:23.139-07:00,createdAt:2019-03-06T12:13:42.337-08:00,publicUrl:https:\/\/www.sparrowadvisers.com\/blog\/much-ado-about-bid-caching-maja-milicevic,relativeUrl:\/blog\/much-ado-about-bid-caching-maja-milicevic,pinned:false,allTagsList:Ad Tech,Ad Exchanges,Digital Revenue,Programmatic,Advertising,postedToWechat:false,longBlurb:\\nAnother week, another ad tech controversy -- this time courtesy of Index Exchange and their apparent widespread use of bid caching across display.\\n \\nWhat\u2019s bid caching and why should I care?\\nPut simply, it\u2019s storing a bid that buyers think they\u2019re making for specific inventory and reusing it for a subsequent auction on likely different inventory. 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data-image-linkjavascript:void(0);/>/div>/div>/div>/div>/div>/div>div class>div classs-item-text-group >div classs-item-title>div classs-component s-text>div class>div classs-component-content s-font-heading stylewhite-space:pre-wrap>h3>div>strong>b>span styletext-decoration: none;>Revenue/span>/b>/strong>/div>/h3>/div>/div>/div>/div>div classs-item-subtitle>div classs-component s-text>div class>div classs-component-content s-font-body stylewhite-space:pre-wrap>h6>strong>/strong>/h6>/div>/div>/div>/div>div classs-item-text>div classs-component s-text>div class>div classs-component-content s-font-body stylewhite-space:pre-wrap>p> /p>ul>li styletext-decoration: none; text-align: left;>span styletext-decoration: none;>Maximizing revenue channels /span>/li>li styletext-decoration: none; text-align: left;>span styletext-decoration: none;>Defining revenue targets /span>/li>li styletext-decoration: none; text-align: left;>span styletext-decoration: none;>Sales organization & compensation 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data-image-linkjavascript:void(0);/>/div>/div>/div>/div>/div>/div>div class>div classs-item-text-group >div classs-item-title>div classs-component s-text>div class>div classs-component-content s-font-heading stylewhite-space:pre-wrap>h3>div>strong>b>span styletext-decoration: none;>Execution/span>/b>/strong>/div>/h3>/div>/div>/div>/div>div classs-item-subtitle>div classs-component s-text>div class>div classs-component-content s-font-body stylewhite-space:pre-wrap>h6>strong>/strong>/h6>/div>/div>/div>/div>div classs-item-text>div classs-component s-text>div class>div classs-component-content s-font-body stylewhite-space:pre-wrap>p> /p>ul>li styletext-decoration: none; text-align: left;>span styletext-decoration: none;>Training & coaching /span>/li>li styletext-decoration: none; text-align: left;>span styletext-decoration: none;>Programmatic & data selling /span>/li>li styletext-decoration: none; text-align: left;>span styletext-decoration: none;>Selling to the sell side (publishers) /span>/li>li styletext-decoration: none; text-align: left;>span styletext-decoration: none;>Selling to the buy side (brands, agencies, ATDs) /span>/li>li styletext-decoration: none; text-align: left;>span styletext-decoration: none;>Prospect & opportunities /span>/li>li styletext-decoration: none; text-align: left;>span styletext-decoration: none;>Networking & referrals /span>/li>/ul>p styletext-align: left;> /p>div styletext-align: left;> /div>/div>/div>/div>/div>/div>/div>/div>/div>/div>/div>/div> /div>/div>/div>/li>li classslide s-section-3 idsection-f_f83c67df-e0e7-41bf-9677-09598fa4b21e>div classwaypoint>/div>div classsection-anchor>/div>div classlazyload s-icons-section s-section s-new-mobile-layout background-image data-react-style{}>div classcontainer>div classcolumns sixteen>div classs-title-group >div classs-title >div classs-component s-text>div class>div classs-component-content s-font-title stylewhite-space:pre-wrap>h2>p>a target_blank hrefhttps://www.sparrowadvisers.com/in-the-news>In the News/a>/p>/h2>/div>/div>/div>/div>div classs-subtitle>div classs-component s-text>div class>div classs-component-content s-font-heading stylewhite-space:pre-wrap>h4>p>a target_blank hrefhttps://www.sparrowadvisers.com/in-the-news>Read about us in industry leading publications/a>/p>/h4>/div>/div>/div>/div>/div>/div>div class> div classs-mh s-repeatable>div classs-section-item-wrapper>div data-sorting-index0 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:480px;max-height:58px>div classs-ratio-fill stylepadding-bottom:12.08%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in The Wall Street Journal titleSparrow Advisers quoted in The Wall Street Journal classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width480 height58 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/Screen_Shot_2018-11-05_at_5.28.01_PM_v310qn.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/Screen_Shot_2018-11-05_at_5.28.01_PM_v310qn.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index1 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:264px;max-height:104px>div classs-ratio-fill stylepadding-bottom:39.39%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in AdWeek titleSparrow Advisers quoted in AdWeek classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width264 height104 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/Screen_Shot_2019-01-26_at_1.20.45_PM_py8ika.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/Screen_Shot_2019-01-26_at_1.20.45_PM_py8ika.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index2 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:370px;max-height:136px>div classs-ratio-fill stylepadding-bottom:36.76%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in Marketing Magazine titleSparrow Advisers quoted in Marketing Magazine classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width370 height136 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/212167_324860.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/212167_324860.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index3 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:275px;max-height:117px>div classs-ratio-fill stylepadding-bottom:42.55%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in AdExchanger titleSparrow Advisers quoted in AdExchanger classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width275 height117 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/Screen_Shot_2018-08-22_at_2.59.18_PM_ffob7q.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/Screen_Shot_2018-08-22_at_2.59.18_PM_ffob7q.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index4 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:352px;max-height:86px>div classs-ratio-fill stylepadding-bottom:24.43%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in The Drum titleSparrow Advisers quoted in The Drum classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width352 height86 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/Screen_Shot_2019-01-26_at_1.21.42_PM_safomh.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/Screen_Shot_2019-01-26_at_1.21.42_PM_safomh.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index5 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:103px;max-height:41px>div classs-ratio-fill stylepadding-bottom:39.81%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in Business Insider titleSparrow Advisers quoted in Business Insider classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width103 height41 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/Screen_Shot_2018-08-22_at_2.39.09_PM_qmwfh1.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/Screen_Shot_2018-08-22_at_2.39.09_PM_qmwfh1.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index6 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:390px;max-height:62px>div classs-ratio-fill stylepadding-bottom:15.90%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in ExchangeWire titleSparrow Advisers quoted in ExchangeWire classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width390 height62 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/Screen_Shot_2018-12-19_at_3.54.41_PM_zrj4g7.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/Screen_Shot_2018-12-19_at_3.54.41_PM_zrj4g7.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index7 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:414px;max-height:98px>div classs-ratio-fill stylepadding-bottom:23.67%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in Digiday titleSparrow Advisers quoted in Digiday classlazyload 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crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width389 height129 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/954137_577476.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/954137_577476.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index9 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:338px;max-height:78px>div classs-ratio-fill stylepadding-bottom:23.08%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in Marketing Magazine titleSparrow Advisers quoted in Marketing Magazine classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width338 height78 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/313951_567711.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/313951_567711.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index10 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:480px;max-height:96px>div classs-ratio-fill stylepadding-bottom:20.00%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in Marketing Magazine titleSparrow Advisers quoted in Marketing Magazine classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width480 height96 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/568205_663285.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/568205_663285.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index11 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:263px;max-height:93px>div classs-ratio-fill stylepadding-bottom:35.36%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in Marketing Magazine titleSparrow Advisers quoted in Marketing Magazine classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width263 height93 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/511174_37157.jpeg data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/511174_37157.jpeg/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index12 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:298px;max-height:74px>div classs-ratio-fill stylepadding-bottom:24.83%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in Marketing Magazine titleSparrow Advisers quoted in Marketing Magazine classlazyload crop-default data-description data-image-linkhttps://www.sparrowadvisers.com/in-the-news width298 height74 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/181464_225191.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/181464_225191.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index13 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:100px;max-height:130px>div classs-ratio-fill stylepadding-bottom:130.00%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in Marketing Magazine titleSparrow Advisers quoted in Marketing Magazine classlazyload crop-default data-description 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data-image-linkhttps://www.sparrowadvisers.com/in-the-news width400 height400 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_1/165065/181259_236084.jpg data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_960,w_480,f_auto,q_auto/165065/181259_236084.jpg/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div data-sorting-index15 classthree columns half-fixed no-float s-repeatable-item>div classs-item-media-group s-mhi>div classs-component s-image>div>div classs-component-content>div classs-img-wrapper>a hrefhttps://www.sparrowadvisers.com/in-the-news target_blank aria-labelimage link>div classs-ratio-box stylemax-width:480px;max-height:117px>div classs-ratio-fill stylepadding-bottom:24.38%>/div>div classs-img-wrapper>img altSparrow Advisers quoted in Marketing Magazine titleSparrow Advisers quoted in Marketing Magazine classlazyload crop-default data-description 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