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88vw, 1200px width1200 height257 altSearch Engine Advertising, Adwords, adCenter, PPC> /a> /div>!-- .header-image --> /header>!-- .site-header --> div idcontent classsite-content>div idprimary classcontent-area> main idmain classsite-main rolemain> article idpost-91 classpost-91 page type-page status-publish hentry> header classentry-header> h1 classentry-title>Home/h1> /header>!-- .entry-header --> div classentry-content> p>This site was initially about the book Search Engine Advertising, but time to re-purpose and layer on new content. /p>p>SEO now includes AI implications, so Kevin Lee (doing SEO since 1994) will post here./p>figure classwp-block-image size-large>a hrefhttp://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2.jpg>img fetchpriorityhigh decodingasync width682 height1024 srchttp://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2-682x1024.jpg altKevin Lee classwp-image-202 srcsethttp://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2-682x1024.jpg 682w, http://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2-200x300.jpg 200w, http://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2-768x1154.jpg 768w, http://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2.jpg 852w sizes(max-width: 682px) 85vw, 682px />/a>figcaption classwp-element-caption>Kevin Lee/figcaption>/figure>h3>span stylefont-family: verdana; color: #858585;>Search Engine Advertising/span>/h3>p>This is the companion site for the the 2009 second edition of: Search engine Advertising: Buying Your Way to the Top to Increase Sales, Second Edition, published by New Riders, written by a hrefhttp://www.kevinlee.net/ target_blank relnoopener>Kevin Lee/a> with the guidance and blessing of Cat Seda, author of the first edition.  It’s somewhat out of date now, but the core strategic best practices still hold./p>p>There are basically two types of search engine marketing, paid search (also known as search engine advertising and sometimes referred to as PPC search), and organic search (getting lucky enough to be listed high in the search engines without paying for the privilege.  Of course the word organic has several other completely unrelated definitions, including “a compound that contains carbon” or in the area of foods food produced from organic farming methods.”  But alas organic search is the phrase the industry settled on around 1995.  While this book is entirely about search engine advertising, Kevin Lee has invented SEO technologies as well as PPC technologies.  There’s a hyper-local SEO technology being tested on a hrefhttps://www.therapytoday.com>Therapy Today/a>, a site that Kevin Lee launched with his wife, a hrefhttps://www.drkahner.com/ target_blank relnoopener>Dr Allison Kahner, a clinical psychologist/a> who also runs a hrefhttps://www.cognitive-therapy-associates.com/ target_blank relnoopener>Cognitive Therapy Associates/a>. If the concept of a network of non-competing professionals works in mental health, it could work in other industries./p>p> /p>p>span stylecolor: #ff6600;>strong>About the Book/strong>/span>/p>p>span stylecolor: #000000;>strong>Achieve Immediate Web Site Visibility/strong>/span>br />In the book, authors Kevin Lee reveals how to achieve immediate web site visibility through the power of search engine advertising in Google’s adWords, Yahoo! and Microsoft’s adCenter. You’ll learn about the strategies, tools and techniques you can use to profitably increase sales at the lowest cost-per-customer and the highest profitable sales and lead volume. The major challenges and benefits of search engine advertising programs and tools are also covered./p>p>span stylecolor: #000000;>strong>Improve Your Search Engine Marketing Efforts/strong>/span>br />There are several ways to get to learn search engine marketing. Hands on learning is best but some kind of companion book is very helpful./p>p>If you are over 35, chances are that it’s been quite awhile since you used the printed Yellow Pages when searching for or researching a local business. If you are like most people in the USA (and globally for that matter), you have replaced the printed Yellow Pages with Google, Yahoo, Bing, or your favorite search engine. Perhaps you occasionally use an online yellow pages site. However, search engine use goes far beyond replacing the printed Yellow Pages and consumers and B-to-B purchasers use search engines to research travel options, online or offline purchases at stores they already know and love, learning about news stories, entertainment, stocks, and much more. Search engines have become a gateway to information and that makes them critically important to marketers and business owners. Being able to provide YOUR product and services information to searchers at the appropriate time is clearly an opportunity for you to influence that searcher’s eventual purchase decision./p>p>It’s no surprise therefore that Search Engine Marketing (SEM), also known as em>paid search/em>, is a powerful new advertising channel that simply did not exist just a decade ago. Kevin Lee’s firm, Didit.com which had long focused on SEM technology acquired Inceptor a search marketing agency with a strong SEO and social media focus./p> /div>!-- .entry-content --> /article>!-- #post-## --> /main>!-- .site-main --> aside idcontent-bottom-widgets classcontent-bottom-widgets rolecomplementary> div classwidget-area> section idtext-5 classwidget widget_text> div classtextwidget>table border0 cellpadding0 cellspacing0 alignleft> b>a hrefhttp://www.amazon.com/dp/0321495993?tag32865-20&camp213381&creative390973&linkCodeas4&creativeASIN0321495993&adid09ZT6TRZA4E8EMNEJF7W&>Buy The Book/a>br>/b> br /> tr> td classtext aligncenter>iframe srchttp://rcm.amazon.com/e/cm?t32865-20&o1&p8&las1&asins0321495993&md10FE9736YVPPT7A0FBG2&fc1000000&IS21<1_blank&mamazon&lc10000FF&bc1000000&bg1FFFFFF&fifr stylewidth:100%;height:240px; scrollingno marginwidth0 marginheight0 frameborder0>/iframe>br /> br /> br />/td> /tr> /table> !-- end bullet box -->!-- begin special box --> table width130 border0 cellspacing0 cellpadding0>tr>td aligncenter>font classtextquote>A remarkable book that eases you into the important new world of search engine advertising. Read it before yourbr /> competitors do!br />/font>br />div alignleft>font classsubnav>Danny Sullivan, Editorbr />a hrefhttp://www.searchengineland.com/ target_blank classlinksm relnoopener>SearchEngineLand.com/a>br />/font>/div>br />/td>/tr>/table>!-- end special box --> !-- begin bullet box --> table border0 cellpadding0 cellspacing0 alignleft> b>Get Kevin Leesbr> First 2 Books br /> /b>iframe srchttp://rcm.amazon.com/e/cm?t32865-20&o1&p8&las1&asins0789738325&md10FE9736YVPPT7A0FBG2&fc1000000&IS21<1_blank&mamazon&lc10000FF&bc1000000&bg1FFFFFF&fifr stylewidth:100%;height:240px; scrollingno marginwidth0 marginheight0 frameborder0>/iframe>br>br> iframe srchttp://rcm.amazon.com/e/cm?t32865-20&o1&p8&las1&asins0974380660&md10FE9736YVPPT7A0FBG2&fc1000000&IS21<1_blank&mamazon&lc10000FF&bc1000000&bg1FFFFFF&fifr stylewidth:100%;height:240px; scrollingno marginwidth0 marginheight0 frameborder0>/iframe> br /> br />/td> /tr> /table> !-- end bullet box -->/div> /section> /div>!-- .widget-area --> /aside>!-- .content-bottom-widgets -->/div>!-- .content-area --> aside idsecondary classsidebar widget-area rolecomplementary> section idpages-3 classwidget widget_pages>h2 classwidget-title>Pages/h2> ul> li classpage_item page-item-87>a hrefhttp://www.searchenginesales.com/about-the-authors/>About the Authors/a>/li>li classpage_item page-item-2>a hrefhttp://www.searchenginesales.com/about/>About the Book/a>/li>li classpage_item page-item-77>a hrefhttp://www.searchenginesales.com/bonus-materials/>Bonus Materials/a>/li>li classpage_item page-item-74>a hrefhttp://www.searchenginesales.com/book-reviews-release-1/>Book Reviews (Release #1)/a>/li>li classpage_item page-item-124>a hrefhttp://www.searchenginesales.com/coupon_redemption/>Coupon Redemption/a>/li>li classpage_item page-item-84>a hrefhttp://www.searchenginesales.com/glossary/>Glossary/a>/li>li classpage_item page-item-91 current_page_item>a hrefhttp://www.searchenginesales.com/ aria-currentpage>Home/a>/li>li classpage_item page-item-194>a hrefhttp://www.searchenginesales.com/privacy/>Privacy/a>/li>li classpage_item page-item-79>a hrefhttp://www.searchenginesales.com/resources/>Resources/a>/li> /ul> /section>section idtext-6 classwidget widget_text>h2 classwidget-title>Watch Kevin Lee’s SEO From A To Z Videos:/h2> div classtextwidget>object>param namemovie valuehttp://www.youtube.com/p/F189842A1015EF22&hlen_US&fs1>/param>param nameallowFullScreen valuetrue>/param>param nameallowscriptaccess valuealways>/param>embed srchttp://www.youtube.com/p/F189842A1015EF22&hlen_US&fs1 typeapplication/x-shockwave-flash allowscriptaccessalways allowfullscreentrue>/embed>/object>/div> /section> section idrecent-posts-3 classwidget widget_recent_entries> h2 classwidget-title>Recent Posts/h2> ul> li> a hrefhttp://www.searchenginesales.com/2024/01/wow-google-bard-just-took-a-task-from-me-to-deliver-later/>Wow, Google Bard just took a task from me to deliver later./a> /li> li> a hrefhttp://www.searchenginesales.com/2011/04/google-now-showing-realted-ads/>Google now showing realted ads?/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/02/using-powerprofiles-com-to-maximize-google-visibility/>Using PowerProfiles.com to Maximize Google Visibility/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/display-search-retargeting-wish-list-part-1/>Display Search Retargeting Wish List, Part 1/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/display-search-retargeting-wish-list-part-2/>Display Search Retargeting Wish List, Part 2/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/changes-to-googles-and-microsofts-ad-interfaces/>Changes to Google’s and Microsoft’s Ad Interfaces/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/bridging-the-sem-knowledge-gap/>Bridging the SEM Knowledge Gap/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/credit-for-the-last-click-and-attribution/>Credit For “The Last Click” and Attribution/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/analyzing-the-google-content-network/>Analyzing the Google Content Network/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/view-from-the-trenches-search-style-media-convergence/>View From the Trenches: Search-Style Media Convergence/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/new-research-paid-search-builds-branding/>New Research: Paid Search Builds Branding/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/kevin-lee-whats-the-state-of-your-paid-search-campaign/>What’s the State of Your Paid Search Campaign?/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/the-quandaries-of-local-search-and-vertical-directories/>The Quandaries of Local Search and Vertical Directories/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/your-search-campaign-needs-two-brains/>Your Search Campaign Needs Two Brains/a> /li> li> a hrefhttp://www.searchenginesales.com/2010/01/avoiding-the-winners-curse-of-paid-search/>Avoiding the ‘Winner’s Curse’ of Paid Search/a> /li> /ul> /section> /aside>!-- .sidebar .widget-area --> /div>!-- .site-content --> footer idcolophon classsite-footer rolecontentinfo> nav classmain-navigation rolenavigation aria-labelFooter Primary Menu> div classmenu-main-container>ul idmenu-main-2 classprimary-menu>li classmenu-item menu-item-type-post_type menu-item-object-page menu-item-197>a hrefhttp://www.searchenginesales.com/privacy/>Privacy/a>/li>/ul>/div> /nav>!-- .main-navigation --> nav classsocial-navigation rolenavigation aria-labelFooter Social Links Menu> div classmenu-main-container>ul idmenu-main-3 classsocial-links-menu>li classmenu-item menu-item-type-post_type menu-item-object-page menu-item-197>a hrefhttp://www.searchenginesales.com/privacy/>span classscreen-reader-text>Privacy/span>/a>/li>/ul>/div> /nav>!-- .social-navigation --> div classsite-info> span classsite-title>a 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wp-embed-responsive>div idpage classsite> div classsite-inner> a classskip-link screen-reader-text href#content>Skip to content/a> header idmasthead classsite-header rolebanner> div classsite-header-main> div classsite-branding> p classsite-title>a hrefhttps://www.searchenginesales.com/ relhome>Search Engine Advertising, Adwords, adCenter, PPC/a>/p> p classsite-description>Search Engine Advertising, Buying Your Way to the Top to Increase Sales for Online Marketers and Business Owners/p> /div>!-- .site-branding --> button idmenu-toggle classmenu-toggle>Menu/button> div idsite-header-menu classsite-header-menu> nav idsite-navigation classmain-navigation rolenavigation aria-labelPrimary Menu> div classmenu-main-container>ul idmenu-main classprimary-menu>li idmenu-item-197 classmenu-item menu-item-type-post_type menu-item-object-page menu-item-197>a hrefhttps://www.searchenginesales.com/privacy/>Privacy/a>/li>/ul>/div> /nav>!-- .main-navigation --> nav idsocial-navigation classsocial-navigation rolenavigation aria-labelSocial Links Menu> div classmenu-main-container>ul idmenu-main-1 classsocial-links-menu>li classmenu-item menu-item-type-post_type menu-item-object-page menu-item-197>a hrefhttps://www.searchenginesales.com/privacy/>span classscreen-reader-text>Privacy/span>/a>/li>/ul>/div> /nav>!-- .social-navigation --> /div>!-- .site-header-menu --> /div>!-- .site-header-main --> div classheader-image> a hrefhttps://www.searchenginesales.com/ relhome> img srchttps://www.searchenginesales.com/wp-content/uploads/2017/10/cropped-1200-280-beach.jpg srcsethttps://www.searchenginesales.com/wp-content/uploads/2017/10/cropped-1200-280-beach-300x64.jpg 300w, https://www.searchenginesales.com/wp-content/uploads/2017/10/cropped-1200-280-beach-768x164.jpg 768w, https://www.searchenginesales.com/wp-content/uploads/2017/10/cropped-1200-280-beach-1024x219.jpg 1024w, https://www.searchenginesales.com/wp-content/uploads/2017/10/cropped-1200-280-beach.jpg 1200w sizes(max-width: 709px) 85vw, (max-width: 909px) 81vw, (max-width: 1362px) 88vw, 1200px width1200 height257 altSearch Engine Advertising, Adwords, adCenter, PPC> /a> /div>!-- .header-image --> /header>!-- .site-header --> div idcontent classsite-content>div idprimary classcontent-area> main idmain classsite-main rolemain> article idpost-91 classpost-91 page type-page status-publish hentry> header classentry-header> h1 classentry-title>Home/h1> /header>!-- .entry-header --> div classentry-content> p>This site was initially about the book Search Engine Advertising, but time to re-purpose and layer on new content. /p>p>SEO now includes AI implications, so Kevin Lee (doing SEO since 1994) will post here./p>figure classwp-block-image size-large>a hrefhttp://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2.jpg>img fetchpriorityhigh decodingasync width682 height1024 srchttp://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2-682x1024.jpg altKevin Lee classwp-image-202 srcsethttps://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2-682x1024.jpg 682w, https://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2-200x300.jpg 200w, https://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2-768x1154.jpg 768w, https://www.searchenginesales.com/wp-content/uploads/2024/01/headshot-blurr2.jpg 852w sizes(max-width: 682px) 85vw, 682px />/a>figcaption classwp-element-caption>Kevin Lee/figcaption>/figure>h3>span stylefont-family: verdana; color: #858585;>Search Engine Advertising/span>/h3>p>This is the companion site for the the 2009 second edition of: Search engine Advertising: Buying Your Way to the Top to Increase Sales, Second Edition, published by New Riders, written by a hrefhttp://www.kevinlee.net/ target_blank relnoopener>Kevin Lee/a> with the guidance and blessing of Cat Seda, author of the first edition.  It’s somewhat out of date now, but the core strategic best practices still hold./p>p>There are basically two types of search engine marketing, paid search (also known as search engine advertising and sometimes referred to as PPC search), and organic search (getting lucky enough to be listed high in the search engines without paying for the privilege.  Of course the word organic has several other completely unrelated definitions, including “a compound that contains carbon” or in the area of foods food produced from organic farming methods.”  But alas organic search is the phrase the industry settled on around 1995.  While this book is entirely about search engine advertising, Kevin Lee has invented SEO technologies as well as PPC technologies.  There’s a hyper-local SEO technology being tested on a hrefhttps://www.therapytoday.com>Therapy Today/a>, a site that Kevin Lee launched with his wife, a hrefhttps://www.drkahner.com/ target_blank relnoopener>Dr Allison Kahner, a clinical psychologist/a> who also runs a hrefhttps://www.cognitive-therapy-associates.com/ target_blank relnoopener>Cognitive Therapy Associates/a>. If the concept of a network of non-competing professionals works in mental health, it could work in other industries./p>p> /p>p>span stylecolor: #ff6600;>strong>About the Book/strong>/span>/p>p>span stylecolor: #000000;>strong>Achieve Immediate Web Site Visibility/strong>/span>br />In the book, authors Kevin Lee reveals how to achieve immediate web site visibility through the power of search engine advertising in Google’s adWords, Yahoo! and Microsoft’s adCenter. You’ll learn about the strategies, tools and techniques you can use to profitably increase sales at the lowest cost-per-customer and the highest profitable sales and lead volume. The major challenges and benefits of search engine advertising programs and tools are also covered./p>p>span stylecolor: #000000;>strong>Improve Your Search Engine Marketing Efforts/strong>/span>br />There are several ways to get to learn search engine marketing. Hands on learning is best but some kind of companion book is very helpful./p>p>If you are over 35, chances are that it’s been quite awhile since you used the printed Yellow Pages when searching for or researching a local business. If you are like most people in the USA (and globally for that matter), you have replaced the printed Yellow Pages with Google, Yahoo, Bing, or your favorite search engine. Perhaps you occasionally use an online yellow pages site. However, search engine use goes far beyond replacing the printed Yellow Pages and consumers and B-to-B purchasers use search engines to research travel options, online or offline purchases at stores they already know and love, learning about news stories, entertainment, stocks, and much more. Search engines have become a gateway to information and that makes them critically important to marketers and business owners. Being able to provide YOUR product and services information to searchers at the appropriate time is clearly an opportunity for you to influence that searcher’s eventual purchase decision./p>p>It’s no surprise therefore that Search Engine Marketing (SEM), also known as em>paid search/em>, is a powerful new advertising channel that simply did not exist just a decade ago. Kevin Lee’s firm, Didit.com which had long focused on SEM technology acquired Inceptor a search marketing agency with a strong SEO and social media focus./p> /div>!-- .entry-content --> /article>!-- #post-## --> /main>!-- .site-main --> aside idcontent-bottom-widgets classcontent-bottom-widgets rolecomplementary> div classwidget-area> section idtext-5 classwidget widget_text> div classtextwidget>table border0 cellpadding0 cellspacing0 alignleft> b>a hrefhttp://www.amazon.com/dp/0321495993?tag32865-20&camp213381&creative390973&linkCodeas4&creativeASIN0321495993&adid09ZT6TRZA4E8EMNEJF7W&>Buy The Book/a>br>/b> br /> tr> td classtext aligncenter>iframe srchttp://rcm.amazon.com/e/cm?t32865-20&o1&p8&las1&asins0321495993&md10FE9736YVPPT7A0FBG2&fc1000000&IS21<1_blank&mamazon&lc10000FF&bc1000000&bg1FFFFFF&fifr stylewidth:100%;height:240px; scrollingno marginwidth0 marginheight0 frameborder0>/iframe>br /> br /> br />/td> /tr> /table> !-- end bullet box -->!-- begin special box --> table width130 border0 cellspacing0 cellpadding0>tr>td aligncenter>font classtextquote>A remarkable book that eases you into the important new world of search engine advertising. Read it before yourbr /> competitors do!br />/font>br />div alignleft>font classsubnav>Danny Sullivan, Editorbr />a hrefhttp://www.searchengineland.com/ target_blank classlinksm relnoopener>SearchEngineLand.com/a>br />/font>/div>br />/td>/tr>/table>!-- end special box --> !-- begin bullet box --> table border0 cellpadding0 cellspacing0 alignleft> b>Get Kevin Leesbr> First 2 Books br /> /b>iframe srchttp://rcm.amazon.com/e/cm?t32865-20&o1&p8&las1&asins0789738325&md10FE9736YVPPT7A0FBG2&fc1000000&IS21<1_blank&mamazon&lc10000FF&bc1000000&bg1FFFFFF&fifr stylewidth:100%;height:240px; scrollingno marginwidth0 marginheight0 frameborder0>/iframe>br>br> iframe srchttp://rcm.amazon.com/e/cm?t32865-20&o1&p8&las1&asins0974380660&md10FE9736YVPPT7A0FBG2&fc1000000&IS21<1_blank&mamazon&lc10000FF&bc1000000&bg1FFFFFF&fifr stylewidth:100%;height:240px; scrollingno marginwidth0 marginheight0 frameborder0>/iframe> br /> br />/td> /tr> /table> !-- end bullet box -->/div> /section> /div>!-- .widget-area --> /aside>!-- .content-bottom-widgets -->/div>!-- .content-area --> aside idsecondary classsidebar widget-area rolecomplementary> section idpages-3 classwidget widget_pages>h2 classwidget-title>Pages/h2> ul> li classpage_item page-item-87>a hrefhttps://www.searchenginesales.com/about-the-authors/>About the Authors/a>/li>li classpage_item page-item-2>a hrefhttps://www.searchenginesales.com/about/>About the Book/a>/li>li classpage_item page-item-77>a hrefhttps://www.searchenginesales.com/bonus-materials/>Bonus Materials/a>/li>li classpage_item page-item-74>a hrefhttps://www.searchenginesales.com/book-reviews-release-1/>Book Reviews (Release #1)/a>/li>li classpage_item page-item-124>a hrefhttps://www.searchenginesales.com/coupon_redemption/>Coupon Redemption/a>/li>li classpage_item page-item-84>a hrefhttps://www.searchenginesales.com/glossary/>Glossary/a>/li>li classpage_item page-item-91 current_page_item>a hrefhttps://www.searchenginesales.com/ aria-currentpage>Home/a>/li>li classpage_item page-item-194>a hrefhttps://www.searchenginesales.com/privacy/>Privacy/a>/li>li classpage_item page-item-79>a hrefhttps://www.searchenginesales.com/resources/>Resources/a>/li> /ul> /section>section idtext-6 classwidget widget_text>h2 classwidget-title>Watch Kevin Lee’s SEO From A To Z Videos:/h2> div classtextwidget>object>param namemovie valuehttp://www.youtube.com/p/F189842A1015EF22&hlen_US&fs1>/param>param nameallowFullScreen valuetrue>/param>param nameallowscriptaccess valuealways>/param>embed srchttp://www.youtube.com/p/F189842A1015EF22&hlen_US&fs1 typeapplication/x-shockwave-flash allowscriptaccessalways allowfullscreentrue>/embed>/object>/div> /section> section idrecent-posts-3 classwidget widget_recent_entries> h2 classwidget-title>Recent Posts/h2> ul> li> a hrefhttps://www.searchenginesales.com/2024/01/wow-google-bard-just-took-a-task-from-me-to-deliver-later/>Wow, Google Bard just took a task from me to deliver later./a> /li> li> a hrefhttps://www.searchenginesales.com/2011/04/google-now-showing-realted-ads/>Google now showing realted ads?/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/02/using-powerprofiles-com-to-maximize-google-visibility/>Using PowerProfiles.com to Maximize Google Visibility/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/display-search-retargeting-wish-list-part-1/>Display Search Retargeting Wish List, Part 1/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/display-search-retargeting-wish-list-part-2/>Display Search Retargeting Wish List, Part 2/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/changes-to-googles-and-microsofts-ad-interfaces/>Changes to Google’s and Microsoft’s Ad Interfaces/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/bridging-the-sem-knowledge-gap/>Bridging the SEM Knowledge Gap/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/credit-for-the-last-click-and-attribution/>Credit For “The Last Click” and Attribution/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/analyzing-the-google-content-network/>Analyzing the Google Content Network/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/view-from-the-trenches-search-style-media-convergence/>View From the Trenches: Search-Style Media Convergence/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/new-research-paid-search-builds-branding/>New Research: Paid Search Builds Branding/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/kevin-lee-whats-the-state-of-your-paid-search-campaign/>What’s the State of Your Paid Search Campaign?/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/the-quandaries-of-local-search-and-vertical-directories/>The Quandaries of Local Search and Vertical Directories/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/your-search-campaign-needs-two-brains/>Your Search Campaign Needs Two Brains/a> /li> li> a hrefhttps://www.searchenginesales.com/2010/01/avoiding-the-winners-curse-of-paid-search/>Avoiding the ‘Winner’s Curse’ of Paid Search/a> /li> /ul> /section> /aside>!-- .sidebar .widget-area --> /div>!-- .site-content --> footer idcolophon classsite-footer rolecontentinfo> nav classmain-navigation rolenavigation aria-labelFooter Primary Menu> div classmenu-main-container>ul idmenu-main-2 classprimary-menu>li classmenu-item menu-item-type-post_type menu-item-object-page menu-item-197>a hrefhttps://www.searchenginesales.com/privacy/>Privacy/a>/li>/ul>/div> /nav>!-- .main-navigation --> nav classsocial-navigation rolenavigation aria-labelFooter Social Links Menu> div classmenu-main-container>ul idmenu-main-3 classsocial-links-menu>li classmenu-item menu-item-type-post_type menu-item-object-page menu-item-197>a hrefhttps://www.searchenginesales.com/privacy/>span classscreen-reader-text>Privacy/span>/a>/li>/ul>/div> /nav>!-- .social-navigation --> div classsite-info> span classsite-title>a hrefhttps://www.searchenginesales.com/ relhome>Search Engine Advertising, Adwords, adCenter, PPC/a>/span> a hrefhttps://wordpress.org/ classimprint> Proudly powered by WordPress /a> /div>!-- .site-info --> /footer>!-- .site-footer --> /div>!-- .site-inner -->/div>!-- .site -->script typetext/javascript srchttps://www.searchenginesales.com/wp-content/themes/twentysixteen/js/skip-link-focus-fix.js?ver20160816 idtwentysixteen-skip-link-focus-fix-js>/script>script typetext/javascript idtwentysixteen-script-js-extra>/* !CDATA */var screenReaderText {expand:expand child menu,collapse:collapse child menu};/* > *//script>script typetext/javascript srchttps://www.searchenginesales.com/wp-content/themes/twentysixteen/js/functions.js?ver20181230 idtwentysixteen-script-js>/script>/body>/html>
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