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AlienVault OTX
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DNS Resolutions
Date
IP Address
2014-05-06
173.208.188.166
(
ClassC
)
2025-01-01
172.67.144.39
(
ClassC
)
Port 80
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Port 443
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padding-left:31px; } .rtl .sf-arrows .sf-with-ul:after { right:auto; left:25px; } #secondline-inline-icons .secondline-themes-social-icons a { padding-left:6px; padding-right:6px; } #secondline-themes-header-search-icon i.pe-7s-search { padding-left:14px; padding-right:14px; } #secondline-inline-icons .secondline-themes-social-icons { padding-right:6px; } } #secondline-themes-lower-widget-container .widget, #widget-area-secondline .widget { padding:65px 0px 40px 0px; } @media only screen and (max-width: 959px) { #secondline-themes-lower-widget-container .widget, #widget-area-secondline .widget { padding:55px 0px 30px 0px; } }/style> script typetext/javascript srchttps://www.mofeel.net/wp-includes/js/jquery/jquery.min.js idjquery-core-js>/script> script data-optimized1 typetext/javascript srchttps://www.mofeel.net/wp-content/litespeed/js/e7e33dbb77888a223e0e23b8c9b71c5e.js?ver71c5e idjquery-migrate-js>/script> link relhttps://api.w.org/ hrefhttps://www.mofeel.net/wp-json/ />link relicon 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stylemargin-top:-20px; margin-left:-20px; margin-right:-20px;>div classsecondline-blog-index-masonry>div classsecondline-masonry-item secondline-masonry-col-2>div classsecondline-masonry-padding-blog stylepadding:20px;>div classsecondline-themes-isotope-animation>div idpost-37 classpost-37 post type-post status-publish format-standard hentry category-marketing-on-the-internet>div classsecondline-themes-default-blog-index>div classsecondline-blog-content>h2 classsecondline-blog-title>a hrefhttps://www.mofeel.net/how-to-get-the-most-out-of-a-design-questionnaire/>How to Get the Most out of a Design Questionnaire/a>/h2>div classsecondline-post-meta>span classblog-meta-date-display>a hrefhttps://www.mofeel.net/how-to-get-the-most-out-of-a-design-questionnaire/>May 3, 2019/a>/span>span classblog-meta-author-display>a hrefhttps://www.mofeel.net/author/mofeel/>mofeel/a>/span>span classblog-meta-category-list>a hrefhttps://www.mofeel.net/category/marketing-on-the-internet/ relcategory tag>Marketing on the Internet/a>/span>span classblog-meta-comments>span>Comments Offspan classscreen-reader-text> on How to Get the Most out of a Design Questionnaire/span>/span>/span>/div>div classsecondline-themes-blog-excerpt>p>So you’re a small business owner looking for a new website. Maybe you shop around a little and meet with a few different firms. Maybe a trusted friend refers you to someone. At some point in the process of procuring a website, someone is going to send you something called a…/p>h2 classwp-block-heading>Design Questionnaire/h2>p>It’s okay to freak out. It’s a perfectly normal reaction./p>p>After all, the thing looks like that final you took in high school that you didn’t study for. It might even have multiple choice questions. It’ll definitely have some longform questions. And if given the choice between filling it out and stubbing your toe of procuring badly, you might seriously consider stubbing your toe./p>p>So, to help you out the next time you have to fill one of these out, we’ve come up with a few tips that will not only make the process less g classgr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-del replaceWithoutSep id3 data-gr-id3>painful,/g> but make it more fruitful as well./p>h2 classwp-block-heading>1. Don’t assume you can skip the questionnaire and tell them everything you need in the face to face meeting./h2>p>There’s a reason there’s a questionnaire and a meeting./p>p>The questionnaire provides a foundation for the meeting. It can provide details that are both necessary and nuanced. It also serves as the starting point for the meeting./p>p>If you skip the questionnaire or fill it up with terse or vagueanswers, chances are, the meeting will have to start at square one./p>p>If g classgr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace id3 data-gr-id3>you/g> questionnaire is full of answers that are detailed and thoughtful, the meeting can go much further in figuring out how to get you what you want./p>p>Put simply, a poorly filled out questionnaire makes for an unproductive meeting./p>h2 classwp-block-heading>2. Read the whole questionnaire before filling it out./h2>p>Reading through the entire design questionnaire gives you a good idea of the scope of questions they are asking. It also helps you structure your answers appropriately when you know how to break up the information properly. Nothing is quite so frustrating as answering a question and then realizing that the answer you put down really fits a different question much better. Also, reading the full questionnaire helps of procuring the next bit of advice./p>h2 classwp-block-heading>3. Design Questionnaires are like Open Book Tests/h2>p>Nobody expects you to remember everything off the top of your head, so don’t leave blanks in the questionnaire just because you can’t remember something. Reviewing your company documents and other materials is a good start, but also make sure they’re within arms reach in case you need them./p>h2 classwp-block-heading>4. Don’t be afraid to reach out for help./h2>p>All clients are different, but g classgr_ gr_5 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep id5 data-gr-id5>generally/g> a company will give you the same questionnaire regardless of who you are. The one-size-fits-all approach doesn’t always work, but that’s not your fault. If a question is confusing, or you don’t really know how to answer it, call up the company and ask for clarification./p>h2 classwp-block-heading>5. Be specific and provide examples./h2>p>Nothing is more cryptic than an entire questionnaire full ofunsupported adjectives. The more you give them, the more they can giveback./p>p>Writing that you want your website to be “edgy” isn’t really helpful. There are lots of things that are edgy, and making a company guess which “edgy” you mean isn’t always a great idea./p>p>Writing that you want your website to be “edgy” and citing a particular artist is helpful.**/p>p>Providing images of pieces that you like by a particular artist is really helpful./p>p>Doing all of the above and explaining why you like the piece and whyyou think it resonates with your company is about as helpful as you canbe./p>p>So when you find yourself in front of another design questionnaire, remember the above tips. The company you hired will be grateful, g classgr_ gr_5 gr-alert gr_gramm gr_inline_cards gr_run_anim Style multiReplace id5 data-gr-id5>and when/g> they’re finished building the website of your dreams, you’ll be grateful too./p>p>em>**It doesn’t have to be an artist, it can be anything really./em>/p>/div>/div>div classclearfix-slt>/div>/div>/div>/div>/div>/div>div classsecondline-masonry-item secondline-masonry-col-2>div classsecondline-masonry-padding-blog stylepadding:20px;>div classsecondline-themes-isotope-animation>div idpost-31 classpost-31 post type-post status-publish format-standard hentry category-marketing-on-the-internet>div classsecondline-themes-default-blog-index>div classsecondline-blog-content>h2 classsecondline-blog-title>a hrefhttps://www.mofeel.net/anomaly-how-to-stand-out/>Anomaly: How to Stand Out/a>/h2>div classsecondline-post-meta>span classblog-meta-date-display>a hrefhttps://www.mofeel.net/anomaly-how-to-stand-out/>April 22, 2019/a>/span>span classblog-meta-author-display>a hrefhttps://www.mofeel.net/author/mofeel/>mofeel/a>/span>span classblog-meta-category-list>a hrefhttps://www.mofeel.net/category/marketing-on-the-internet/ relcategory tag>Marketing on the Internet/a>/span>span classblog-meta-comments>span>Comments Offspan classscreen-reader-text> on Anomaly: How to Stand Out/span>/span>/span>/div>div classsecondline-themes-blog-excerpt>p>One of the hardest things to do as a small businesses is to stand out./p>p>In especially competitive markets, you’ll find competitors that offersimilar services at similar prices with similar claims of quality toyour business. We know your business is different. After all, you’reyou, and they’re them. The problem is, it can be difficult for customersto see why you’re unique, and if they can’t see it, they’re less likelyto remember you./p>p>So, what can you do to stand out? This is where the principle of anomaly comes into play./p>p>In design, anomaly is an interruption of a pattern. We use it toattract the eye to certain points and make those points memorable./p>p>One example of an anomaly might be an interruption in a sequence. For example:/p>p>A A A A B A/p>p>Even with exceptionally large amounts of data, people can spot anomalies quite easily./p>p>A less fancy term for this might be “One of these things is not like the others.”/p>p>So, how can you use the concept of the anomaly to stand out?/p>p>The good news is that you don’t have to do everything differently.You just have to do one thing differently. The bad news, is thatwhatever you do differently, actually has to be really em>really/em> different./p>p>Let me give you an example:/p>p>I don’t travel a lot, but every once in awhile I hit the road and endup staying at a hotel. If you ask me for a list of major hotel chains Ican rattle off a long list, but if you ask me for a list of hotels I’vestayed at, I’d be hard pressed to remember if I’ve stayed at a specifichotel or not. The trouble is, whether it’s a Marriott, a Westin, or aSheraton, I can’t really tell the difference. That’s not to say thereare no differences. I’m sure there are variations in the threadcount oftheir sheets, the fluffiness of their pillows, the politeness of thestaff, and the volumizing effect of their tiny bottles of hairconditioner./p>p>They’re all nice places, but as an only occasional traveler, I’m notwell versed enough with the long list of minor differences between eachhotel chain (much less each individual hotel location) to tell you whichone is which. strong>Except one/strong>./p>p>A few months ago I stayed at a hotel while on a weekend trip. Ipicked it because it wasn’t outrageously expensive, it looked niceenough, and it was close to everything I wanted to see. I was finishingup the check-in process and was about to proceed with my perfectlyenjoyable, but utterly forgettable stay in their hotel when they didsomething that surprised me./p>p>In addition to my keycard they handed over em>a warm chocolate chip cookie/em>.*/p>p>More frequent travelers are likely familiar with this practice from this particular hotel, but as a novice, my mind was blown./p>p>All they did was one thing that I’d never seen before from any otherhotel. Just one thing. Whereas other hotels compete in my head on thingslike price, location, style, and dozens of other minute criteria, thishotel created an entirely new criteria that I call “The Chocolate ChipCheck-In Cookie”** and they’re the only ones with that box checked./p>p>Now, despite my stays at dozens of other hotels in my lifetime, I will always remember that I stayed at a Doubletree by Hilton./p>p>As for anomalies, we can’t tell you what one thing to do differentlyhere, but we can help you get started. Make a list of every criteriathat you share with your competitors./p>p>Done? The key to standing out is not on that list./p>p>Just in case you’re not entirely sure how the principle of anomaly works, watch this delightful parade of animated cats and revel in how easy it is to spot the anomalies (em>the relevant portion starts at 1:03/em>):/p>figure classwp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio>div classwp-block-embed__wrapper>iframe data-lazyloaded1 srcabout:blank width1200 height675 data-srchttps://www.youtube.com/embed/lAIGb1lfpBw?featureoembed frameborder0 allowaccelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture allowfullscreen>/iframe>/div>/figure>/div>/div>div classclearfix-slt>/div>/div>/div>/div>/div>/div>div classsecondline-masonry-item secondline-masonry-col-2>div classsecondline-masonry-padding-blog stylepadding:20px;>div classsecondline-themes-isotope-animation>div idpost-35 classpost-35 post type-post status-publish format-standard hentry category-offline-marketing>div classsecondline-themes-default-blog-index>div classsecondline-blog-content>h2 classsecondline-blog-title>a hrefhttps://www.mofeel.net/advertising-during-the-academy-awards/>Advertising During the Academy Awards/a>/h2>div classsecondline-post-meta>span classblog-meta-date-display>a hrefhttps://www.mofeel.net/advertising-during-the-academy-awards/>April 7, 2019/a>/span>span classblog-meta-author-display>a hrefhttps://www.mofeel.net/author/mofeel/>mofeel/a>/span>span classblog-meta-category-list>a hrefhttps://www.mofeel.net/category/offline-marketing/ relcategory tag>Offline Marketing/a>/span>span classblog-meta-comments>span>Comments Offspan classscreen-reader-text> on Advertising During the Academy Awards/span>/span>/span>/div>div classsecondline-themes-blog-excerpt>p>I am a huge movie fan and so, of course, tuned in to the Academy Awards last night. The program garners mammoth ratings, with g classgr_ gr_6 gr-alert gr_gramm gr_inline_cards gr_run_anim Style multiReplace id6 data-gr-id6>many viewers/g> transforming it into a fanciful event with formal g classgr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Style multiReplace id7 data-gr-id7>viewing parties/g>./p>p>This year national advertisers spent upwards of $1.8 million for each 30-second commercial. Because of this high viewership, advertisers have used the show as a platform to release new ad campaigns in a way reminiscent of how the Super Bowl is utilized./p>p>If you’re familiar with the event, you know the show itself begins long before the celebrities take their seats. Red-carpet coverage is the pre-game to this three-hour extravaganza, and just another opportunity to set the stage for the fantastic night to come — an opportunity g classgr_ gr_8 gr-alert gr_gramm gr_inline_cards gr_run_anim Style multiReplace id8 data-gr-id8>that is/g> also extended to the savvy marketers who’ve chosen the awards g classgr_ gr_4 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep id4 data-gr-id4>show/g> as their vehicle of choice./p>p>To that end, there were several strong efforts last night. But the ones that stood out most for me were those that drew inspiration from the whimsy and magic of the event. Apple’s “a relnoreferrer noopener aria-label (opens in a new tab) hrefhttps://youtu.be/J18HnXQEuag target_blank>Lights, Camera, Action/a>,” Diet Coke’s “a relnoreferrer noopener aria-label (opens in a new tab) hrefhttps://youtu.be/fDpwoRlPiKk target_blank>Credit/a>” and JC Penney’s “a hrefhttps://youtu.be/-RTOYH7eXGA target_blank relnoreferrer noopener aria-label (opens in a new tab)>Yours Truly/a>” all struck the cord of exactly what we look for in movies — hope, escape and a little bit of inspiration./p>p>Of these three, the new JC Penney campaign was definitely my favorite. The concept of the em>Yours Truly/em> effort is presented as a letter from JC Penney to its consumers. The overriding message is that Americans deserve to look and feel better — and these new spots are spot on./p>p>Much like using the subject matter to your benefit, audiences too will always respond to messages that are native to the medium with which you are running. Seems like common sense, but a promoted tweet should feel like a tweet, a company’s Facebook post should be as engaging and topical as something their “real” friends would post, and email marketing should never read like g classgr_ gr_26 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-del replaceWithoutSep id26 data-gr-id26>a one-way/g> communication./p>p>The Oscars are the Super Bowl of awards shows. It’s no longer just about who’s wearing what or who takes home the statue. More and more, it’s about what’s happening between the breaks that g classgr_ gr_5 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace id5 data-gr-id5>steals/g> the show./p>p>Because people pay attention to things that entertain them, and sometimes those things just happen to g classgr_ gr_4 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del id4 data-gr-id4>be ads/g>. 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