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et_secondary_nav_enabled et_primary_nav_dropdown_animation_fade et_secondary_nav_dropdown_animation_fade et_header_style_left et_pb_footer_columns4 et_cover_background et_pb_gutter et_pb_gutters3 et_pb_pagebuilder_layout et_smooth_scroll et_no_sidebar et_divi_theme et-db et_minified_js et_minified_css> div idpage-container> div idtop-header> div classcontainer clearfix> div idet-info> span idet-info-phone>06.17.66.68.73/span> a hrefmailto:contact@stevenpennec.com>span idet-info-email>contact@stevenpennec.com/span>/a> /div> !-- #et-info --> div idet-secondary-menu> /div> !-- #et-secondary-menu --> /div> !-- .container --> /div> !-- #top-header --> header idmain-header data-height-onload70> div classcontainer clearfix et_menu_container> div classlogo_container> span classlogo_helper>/span> a hrefhttps://www.dompteurdebots.com/> img srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/logo-D2Bots-final.png altDompteur De Bots idlogo data-height-percentage80 /> /a> /div> div idet-top-navigation data-height70 data-fixed-height40> nav idtop-menu-nav> ul idtop-menu classnav>li idmenu-item-148 classmenu-item menu-item-type-post_type menu-item-object-page menu-item-home current-menu-item page_item page-item-11 current_page_item menu-item-148>a hrefhttps://www.dompteurdebots.com/ aria-currentpage>Webmarketing/a>/li>li idmenu-item-273 classmenu-item menu-item-type-post_type menu-item-object-page menu-item-273>a hrefhttps://www.dompteurdebots.com/contact/>Contactez-moi !/a>/li>/ul> /nav> div idet_mobile_nav_menu> div classmobile_nav closed> span classselect_page>Sélectionner une page/span> span classmobile_menu_bar mobile_menu_bar_toggle>/span> /div> /div> /div> !-- #et-top-navigation --> /div> !-- .container --> div classet_search_outer> div classcontainer et_search_form_container> form rolesearch methodget classet-search-form actionhttps://www.dompteurdebots.com/> input typesearch classet-search-field placeholderRechercher … value names titleRechercher: /> /form> span classet_close_search_field>/span> /div> /div> /header> !-- #main-header --> div idet-main-area> div idmain-content> article idpost-11 classpost-11 page type-page status-publish has-post-thumbnail hentry> div classentry-content> div idet-boc classet-boc> div classet-l et-l--post> div classet_builder_inner_content et_pb_gutters3>div classet_pb_section et_pb_section_0 et_pb_equal_columns et_pb_with_background et_section_specialty > div classet_pb_row et_pb_gutters3> div classet_pb_column et_pb_column_1_2 et_pb_column_0 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough> div classet_pb_row_inner et_pb_row_inner_0> div classet_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_0 et-last-child> div classet_pb_module et_pb_divider et_pb_divider_0 et_pb_divider_position_ et_pb_space>div classet_pb_divider_internal>/div>/div>div classet_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light> div classet_pb_text_inner>h1>JE DOMPTE LES span stylecolor: #7b7a79;>(RO)/span>BOTS DU WEB 🤖 : SEO, CRO, UX, WORDPRESS, SHOPIFY, PRESTASHOP…/h1>/div> /div> !-- .et_pb_text -->div classet_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_left et_pb_button_alignment_tablet_left et_pb_button_alignment_phone_center et_pb_module > a classet_pb_button et_pb_custom_button_icon et_pb_button_0 et_pb_bg_layout_light hrefhttps://www.dompteurdebots.com/contact/ data-icon>CONTACTEZ-MOI & ON EN DISCUTE !/a> /div> /div> !-- .et_pb_column --> /div> !-- .et_pb_row_inner --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_2 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_image et_pb_image_0> span classet_pb_image_wrap >img fetchpriorityhigh width419 height693 decodingasync srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/author-v2-colour.png alt title srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/author-v2-colour.png 419w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/author-v2-colour-181x300.png 181w sizes(max-width: 419px) 100vw, 419px />/span> /div> /div> !-- .et_pb_column --> /div> !-- .et_pb_row --> /div> !-- .et_pb_section -->div classet_pb_section et_pb_section_1 et_section_regular > div classet_pb_row et_pb_row_0> div classet_pb_column et_pb_column_1_3 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_blurb et_pb_blurb_0 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>WEBMARKETING - STRATÉGIE + OPTIMISATION /span>/h4> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb -->div classet_pb_module et_pb_blurb et_pb_blurb_1 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>SEA -ADWORDS + FACEBOOk ADS/span>/h4> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_3 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_blurb et_pb_blurb_2 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>SEO - RÉFÉRENCEMENT 100% NATUREL/span>/h4> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb -->div classet_pb_module et_pb_blurb et_pb_blurb_3 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>EMAIL MARKETING + AUTOmatisation/span>/h4> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_3 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_blurb et_pb_blurb_4 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>UX -Ergonomie utilisateur/span>/h4> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb -->div classet_pb_module et_pb_blurb et_pb_blurb_5 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_light> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>SOCIAL - COMMUNITY MANAGEMENT/span>/h4> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column --> /div> !-- .et_pb_row --> /div> !-- .et_pb_section -->div classet_pb_section et_pb_section_2 et_section_regular > div classet_pb_row et_pb_row_1> div classet_pb_column et_pb_column_3_5 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light> div classet_pb_text_inner>h2>strong>QUI SUIS-JE ?/strong>/h2>p> /p>p>Basé en Bretagne, span stylecolor: #7b7a79;>au plus près de l’océan et du beurre salé/span>, strong>je travaille en tant que span stylecolor: #384e66;>consultant Webmarketing/span> sur toute la France./strong>/p>p>Je suis spécialisé en référencement naturel (SEO Google), UX (Expérience Utilisateur), CRO (optimisation de la conversion), content marketing, copywriting, e-mailing et automatisation./p>p> /p>p>Je réalise également régulièrement, pour mes clients fidèles, des campagnes Google Ads (SEA) et Facebook Ads./p>p>Mes outils CMS de prédilection : WordPress, Prestashop et Shopify./p>p>Je vous aide à mettre en place votre stratégie de communication et/ou de vente sur le web, vous accompagne dans son optimisation, avec un seul objectif : strong>span stylecolor: #384e66;>l’acquisition de trafic qualifié et sa fidélisation/span> 🧲/strong>./p>p>Pour cela, j’ai ma méthode propre, à savoir une compréhension fine desspan stylecolor: #7b7a79;> (ro)/span>bots et algorithmes des différentes plateformes ciblées : Google Search, Google Adwords, Facebook Ads, etc./p>p>Je dompte ces outils du web par de l’éthologie appliquée sur leurs bots. Les comprendre em>span stylecolor: #7b7a79;>mieux qu’ils se comprennent eux-mêmes (#growthhacking)/span>/em>… pour mieux les satisfaire et performer ! 🚀📈/p>/div> /div> !-- .et_pb_text --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_2_5 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_image et_pb_image_1> span classet_pb_image_wrap >img width856 height882 decodingasync srcdata:image/svg+xml,%3Csvg%20xmlnshttp://www.w3.org/2000/svg%20viewBox0%200%20856%20882%3E%3C/svg%3E alt title data-lazy-srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/botman-v2.png 856w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/botman-v2-291x300.png 291w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/botman-v2-768x791.png 768w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/botman-v2-610x629.png 610w data-lazy-sizes(max-width: 856px) 100vw, 856px data-lazy-srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/botman-v2.png />noscript>img width856 height882 decodingasync srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/botman-v2.png alt title srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/botman-v2.png 856w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/botman-v2-291x300.png 291w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/botman-v2-768x791.png 768w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/botman-v2-610x629.png 610w sizes(max-width: 856px) 100vw, 856px />/noscript>/span> /div> /div> !-- .et_pb_column --> /div> !-- .et_pb_row --> /div> !-- .et_pb_section -->div classet_pb_section et_pb_section_3 et_pb_with_background et_section_regular > div classet_pb_row et_pb_row_2> div classet_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_text et_pb_text_2 et_pb_text_align_center et_pb_bg_layout_light> div classet_pb_text_inner>h2>strong>« IL A CRAQUÉ OU BIEN ?… »/strong>/h2>p>Du tout !/p>p>strong>Sur le web, chaque moteur de recherche (Google, Bing, Qwant, Ecosia, Lilo, …), chaque réseau social (Facebook, Twitter, Linkedin, Youtube, …) et de très nombreux sites, outils et logiciels utilisent ce qu’on appelle des span stylecolor: #7b7a79;>(ro)/span>« bots »./strong> 🤖/p>p>span stylecolor: #7b7a79;>em>Ils classent, trient, sélectionnent, suppriment, interdisent, favorisent…/em>/span>/p>p>Le plus connu, et également le plus craint : Google Bot.br /> C’est lui qui visite votre site web et le référence dans le moteur de recherche Google… en première position sur tel ou tel mot clé, ou au contraire dans les limbes de la sixième page./p>p>strong>Dompter un bot consiste donc à comprendre son fonctionnement, sa logique de classement, ce qu’il attend de vous et de quelle manière le satisfaire./strong> Il s’agit de parler la même langue que lui, tout en n’oubliant pas vos propres objectifs : vendre, capturer du lead, augmenter votre visibilité, développer votre communauté, etc./p>/div> /div> !-- .et_pb_text --> /div> !-- .et_pb_column --> /div> !-- .et_pb_row -->div classet_pb_row et_pb_row_3> div classet_pb_column et_pb_column_1_2 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_text et_pb_text_3 et_pb_text_align_right et_pb_bg_layout_light> div classet_pb_text_inner>p>em> span stylecolor: #7b7a79;>Je suis en quelque sortebr /> /span>/em>strong>em>span stylecolor: #7b7a79;>« l’homme qui murmurait à l’oreille des bots »/span>/em>/strong>/p>p>span stylecolor: #7b7a79;>em>J’avais d’ailleurs pensé à ce nom de domaine, mais avouez que ça faisait long à épeler au téléphone…/em>/span>/p>p>span stylecolor: #7b7a79;>em> « l-homme-qui-murmurait-a-l-oreille-des-bots.com »… /em>😅em>/em>/span>/p>/div> /div> !-- .et_pb_text --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_image et_pb_image_2 et_animated et-waypoint> span classet_pb_image_wrap >img width337 height218 decodingasync srcdata:image/svg+xml,%3Csvg%20xmlnshttp://www.w3.org/2000/svg%20viewBox0%200%20337%20218%3E%3C/svg%3E alt title data-lazy-srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/murmure.png 337w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/murmure-300x194.png 300w data-lazy-sizes(max-width: 337px) 100vw, 337px data-lazy-srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/murmure.png />noscript>img width337 height218 decodingasync srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/murmure.png alt title srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/murmure.png 337w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/murmure-300x194.png 300w sizes(max-width: 337px) 100vw, 337px />/noscript>/span> /div> /div> !-- .et_pb_column --> /div> !-- .et_pb_row --> /div> !-- .et_pb_section -->div classet_pb_section et_pb_section_4 et_pb_with_background et_section_regular > div classet_pb_row et_pb_row_4> div classet_pb_column et_pb_column_4_4 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_text et_pb_text_4 et_pb_text_align_center et_pb_bg_layout_light> div classet_pb_text_inner>h2>strong>LA PREUVE PAR L’EXEMPLE/strong>br />span stylefont-size: small; color: #7b7a79;>CAS PRATIQUES !br />/span>/h2>/div> /div> !-- .et_pb_text --> /div> !-- .et_pb_column --> /div> !-- .et_pb_row -->div classet_pb_row et_pb_row_5> div classet_pb_column et_pb_column_1_2 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_image et_pb_image_3 et_animated et-waypoint> span classet_pb_image_wrap >img width516 height856 decodingasync srcdata:image/svg+xml,%3Csvg%20xmlnshttp://www.w3.org/2000/svg%20viewBox0%200%20516%20856%3E%3C/svg%3E alt title data-lazy-srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-fb-ads-1.png 516w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-fb-ads-1-181x300.png 181w data-lazy-sizes(max-width: 516px) 100vw, 516px data-lazy-srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-fb-ads-1.png />noscript>img width516 height856 decodingasync srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-fb-ads-1.png alt title srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-fb-ads-1.png 516w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-fb-ads-1-181x300.png 181w sizes(max-width: 516px) 100vw, 516px />/noscript>/span> /div> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_2 et_pb_column_12 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light> div classet_pb_text_inner>h3>DOMPTER LE BOT DE FACEBOOK 🤖💕/h3>p>a href#>span stylecolor: #384e66;>SEA – FACEBOOK ADS/span>/a>/p>p>span stylefont-size: large;>Le deal ?/span> strong>Développer la communauté d’une page Facebook avec un budget minimal./strong>/p>p>span stylefont-size: large;>La recette ?/span> Collecte de données pour l’strong>identification du public cible/strong>, strong>A/B testings/strong> sur quelques types de publications, lancement officiel de la strong>campagne avec monitoring permanent/strong> + ajustements./p>p>span stylefont-size: large;>Le résultat ?/span> strong>Une page qui passe de 4367 à 10094 followers ultra-qualifiés, le tout en 26 jours avec un budget de 249.57€./strong>/p>p>span stylefont-size: large;>Le côté plaisir ?/span> strong>Sur plus de 2000 likes et 275 commentaires sur la publicité Facebook, zéro message négatif ou trollesque./strong> Que des remerciements et des encouragements./p>p>em>+5727 followers en 26 jours • 0.04€ du like de pagebr />/em>/p>/div> /div> !-- .et_pb_text -->div classet_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_tablet_center et_pb_button_alignment_phone_center et_pb_module > a classet_pb_button et_pb_custom_button_icon et_pb_button_1 et_pb_bg_layout_light hrefhttps://www.dompteurdebots.com/contact/ data-icon>"Je veux en savoir plus !"/a> /div> /div> !-- .et_pb_column --> /div> !-- .et_pb_row -->div classet_pb_row et_pb_row_6> div classet_pb_column et_pb_column_1_2 et_pb_column_13 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light> div classet_pb_text_inner>h3>FAIRE CAMPAGNE… EN EMAILING 📧🤗/h3>p>a href#>span stylecolor: #384e66;>EMAILING – SCRAPING – COPYWRITING/span>/a>/p>p>span stylefont-size: large;>Le deal ?/span> strong>Créer une liste email professionnelle ultra-qualifiée et leurs proposer un service adapté.br />/strong>/p>p>span stylefont-size: large;>La recette ?/span> Scraping d’adresses emails professionnelles (1431 emails en quelques heures) et envoi d’un emailing utilisant des méthodes de copywriting./p>p>span stylefont-size: large;>Le résultat ?/span> strong>Taux d’ouverture à +55%, taux de clic à +35%, 18 désabonnements et 0% de spam. /strong>Côté objectifs de la campagne, ils ont été très largement atteints.strong>br />/strong>/p>p>span stylefont-size: large;>Le truc cool ?/span> strong>On sait précisément qui a ouvert et lu le mail/strong>,strong> /strong>qui a cliqué sur quoi, etc. … et donc déterminer son intérêt. On peut dès lors mettre en place une campagne automatisée qui serait scénarisée, selon l’action réalisée du lecteur. span stylecolor: #7b7a79;>em>Si la personne A clique sur tel lien, alors il recevra l’email N°4 à telle date, telle heure./em>/span>strong>br />/strong>/p>p>em>1431 emails envoyés • taux d’ouverture +55% • taux de clic +35%br />/em>/p>/div> /div> !-- .et_pb_text -->div classet_pb_button_module_wrapper et_pb_button_2_wrapper et_pb_button_alignment_tablet_center et_pb_button_alignment_phone_center et_pb_module > a classet_pb_button et_pb_custom_button_icon et_pb_button_2 et_pb_bg_layout_light hrefhttps://www.dompteurdebots.com/contact/ data-icon>"Je suis convaincu !"/a> /div> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_2 et_pb_column_14 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_image et_pb_image_4 et_animated et-waypoint> span classet_pb_image_wrap >img width516 height856 decodingasync srcdata:image/svg+xml,%3Csvg%20xmlnshttp://www.w3.org/2000/svg%20viewBox0%200%20516%20856%3E%3C/svg%3E alt title data-lazy-srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-mailing.png 516w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-mailing-181x300.png 181w data-lazy-sizes(max-width: 516px) 100vw, 516px data-lazy-srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-mailing.png />noscript>img width516 height856 decodingasync srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-mailing.png alt title srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-mailing.png 516w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-mailing-181x300.png 181w sizes(max-width: 516px) 100vw, 516px />/noscript>/span> /div> /div> !-- .et_pb_column --> /div> !-- .et_pb_row -->div classet_pb_row et_pb_row_7> div classet_pb_column et_pb_column_3_5 et_pb_column_15 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light> div classet_pb_text_inner>h3>CHARMER L’UTILISATEUR 💬🤩/h3>p>span stylecolor: #384e66;>SEO – UX – ANALYTICS – COPYWRITING/span>/p>p>span stylefont-size: large;>Le deal ?/span> strong>Réduire le taux de rebond, augmenter le nombre de pages vues et la durée moyenne de visite.br />/strong>/p>p>span stylefont-size: large;>La recette ?/span> Collecte de données pour l’strong>identification du public cible/strong>, strong>réécriture complète des principales landing pages/strong> (accueil, à propos, formulaire de lead, …), optimisation SEO, intégration d’éléments d’appels span stylecolor: #7b7a79;>(le fameux « et avec ceci ? » de votre boulangère, vous incitant à abdiquer face à cette chouquette)/span>, etc./p>p>span stylefont-size: large;>Le résultat ?/span> strong>Un taux de rebond qui baisse de 26%, le nombre de pages vues par session qui fait un bond de +54%, une durée moyenne des sessions à +67%… et +158% de sessions utilisateurs./strong>/p>p>em>Optimisation réalisée en 90 jours environ • site leader sur son segmentbr />/em>/p>/div> /div> !-- .et_pb_text --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_2_5 et_pb_column_16 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_button_module_wrapper et_pb_button_3_wrapper et_pb_button_alignment_right et_pb_button_alignment_tablet_center et_pb_button_alignment_phone_center et_pb_module > a classet_pb_button et_pb_custom_button_icon et_pb_button_3 et_pb_bg_layout_light hrefhttps://www.dompteurdebots.com/contact/ data-icon>"ca m'intéresse ton histoire..."/a> /div> /div> !-- .et_pb_column --> /div> !-- .et_pb_row -->div classet_pb_row et_pb_row_8> div classet_pb_column et_pb_column_4_4 et_pb_column_17 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_image et_pb_image_5 et_animated et-waypoint> span classet_pb_image_wrap >img width960 height473 decodingasync srcdata:image/svg+xml,%3Csvg%20xmlnshttp://www.w3.org/2000/svg%20viewBox0%200%20960%20473%3E%3C/svg%3E alt title data-lazy-srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-analytics.png 960w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-analytics-300x148.png 300w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-analytics-768x378.png 768w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-analytics-610x301.png 610w data-lazy-sizes(max-width: 960px) 100vw, 960px data-lazy-srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-analytics.png />noscript>img width960 height473 decodingasync srchttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-analytics.png alt title srcsethttps://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-analytics.png 960w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-analytics-300x148.png 300w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-analytics-768x378.png 768w, https://www.dompteurdebots.com/wp-content/uploads/2019/06/cas-pratique-analytics-610x301.png 610w sizes(max-width: 960px) 100vw, 960px />/noscript>/span> /div> /div> !-- .et_pb_column --> /div> !-- .et_pb_row --> /div> !-- .et_pb_section -->div classet_pb_section et_pb_section_5 et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider > div classet_pb_row et_pb_row_9> div classet_pb_column et_pb_column_4_4 et_pb_column_18 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_text et_pb_text_8 et_pb_text_align_center et_pb_bg_layout_dark> div classet_pb_text_inner>h2>« UNE OFFRE… QUE TU NE PEUX PAS REFUSER »/h2>p>En vrai, si… vous pouvez. Chacun est libre, hein. Mais j’aime bien le film « Le Parrain »…/p>p>Bref./p>p>Ci-dessous, j’explique un peu plus dans le détail mon offre de services.br />strong>J’offre mes services aux entreprises, administrations ou associations désireuses de développer leur visibilité sur le web (site Internet + réseaux sociaux)./strong>/p>/div> /div> !-- .et_pb_text --> /div> !-- .et_pb_column --> /div> !-- .et_pb_row -->div classet_pb_row et_pb_row_10> div classet_pb_column et_pb_column_1_3 et_pb_column_19 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_blurb et_pb_blurb_6 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_dark> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>STRATÉGIE WEBMARKETING/span>/h4> div classet_pb_blurb_description>p styletext-align: center;>Je mets en place votre stratégie webmarketing, de visibilité web. J’ étudie de manière approfondie votre positionnement et vos publics cibles, je propose des canaux de communication à privilégier et avec votre validation, les met en application./p>/div> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_3 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_blurb et_pb_blurb_7 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_dark> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>SEO - RÉFÉRENCEMENT 100% NATUREL/span>/h4> div classet_pb_blurb_description>p>J’audite de A à Z votre site Internet et réalise des recommandations pour améliorer son référencement naturel. A votre demande, j’interviens directement et réalise moi même ces optimisations on-site em>(WordPress uniquement)/em>./p>/div> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_3 et_pb_column_21 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_blurb et_pb_blurb_8 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_dark> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>CONTENT MARKETING/span>/h4> div classet_pb_blurb_description>p>Il existe différents usages pour un site Internet, dont celui de générer de la vente (e-commerce) et du lead (BtoC ou BtoB). Pour ces deux cas précis, le Content Marketing, ou marketing de contenus, sont clairement à privilégier. Je vous aide à le mettre en place./p>/div> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column --> /div> !-- .et_pb_row -->div classet_pb_row et_pb_row_11> div classet_pb_column et_pb_column_1_3 et_pb_column_22 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_blurb et_pb_blurb_9 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_dark> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>UX -Ergonomie utilisateur/span>/h4> div classet_pb_blurb_description>p>Un site bien référencé sur Google passe également par des statistiques analytiques qui assurent… et pour cela, pas de secret, il faut que le site plaise, donne envie d’être lu, fidèlise, etc. Je vous apporte mon expertise UX./p>/div> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_3 et_pb_column_23 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_blurb et_pb_blurb_10 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_dark> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>LANDING PAGES/span>/h4> div classet_pb_blurb_description>p>La génération de leads de qualité passe nécessairement par une landing page qui envoie du poney. Elle doit être convaincante, rassurante et suffisamment différenciante pour donner l’envie à l’utilisateur d’en savoir plus./p>/div> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_3 et_pb_column_24 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_blurb et_pb_blurb_11 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_dark> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>WORDPRESS EXPERT/span>/h4> div classet_pb_blurb_description>p>Avec plus de 80 créations ou optimisations de sites WordPress au compteur, je mets ma modestie de côté et annonce que ce CMS n’a plus de secret pour moi. Je suis à même de vous accompagner également en tant que chef de projet web./p>/div> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column --> /div> !-- .et_pb_row -->div classet_pb_row et_pb_row_12> div classet_pb_column et_pb_column_1_3 et_pb_column_25 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_blurb et_pb_blurb_12 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_dark> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>SEA -ADWORDS + FACEBOOk ADS/span>/h4> div classet_pb_blurb_description>p>Strictement indispensables pour tout ecommerce, et pour de nombreux autres business, je réalise vos campagnes Adwords (cible mot-clés) et Facebook Ads (cible public-clé)./p>/div> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_3 et_pb_column_26 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_blurb et_pb_blurb_13 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_dark> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>EMAIL MARKETING + AUTOMATISATION/span>/h4> div classet_pb_blurb_description>p>Chaque année, on nous annonce sa mort et chaque année, cet outil reste le canal de vente avec le meilleur ROI. Si vous n’avez pas encore mis en place de stratégie d’emailing, contactez-moi vite !/p>/div> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_3 et_pb_column_27 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_blurb et_pb_blurb_14 et_pb_text_align_center et_pb_blurb_position_top et_pb_bg_layout_dark> div classet_pb_blurb_content> div classet_pb_main_blurb_image>span classet_pb_image_wrap>span classet-waypoint et_pb_animation_top et-pb-icon>/span>/span>/div> div classet_pb_blurb_container> h4 classet_pb_module_header>span>SOCIAL - COMMUNITY MANAGEMENT/span>/h4> div classet_pb_blurb_description>p>On vend peu avec les réseaux sociaux. Mais on se fait connaître et on fidélise énormément. C’est également une communication qu’on maîtrise parfaitement avec des KPI précis. Un MUST HAVE./p>/div> /div> /div> !-- .et_pb_blurb_content --> /div> !-- .et_pb_blurb --> /div> !-- .et_pb_column --> /div> !-- .et_pb_row --> div classet_pb_bottom_inside_divider et-no-transition>/div> /div> !-- .et_pb_section -->div classet_pb_section et_pb_section_6 et_section_specialty > div classet_pb_row> div classet_pb_column et_pb_column_1_2 et_pb_column_28 et_pb_specialty_column et_pb_css_mix_blend_mode_passthrough> div classet_pb_row_inner et_pb_row_inner_1> div classet_pb_column et_pb_column_4_4 et_pb_column_inner et_pb_column_inner_1 et-last-child> div classet_pb_module et_pb_number_counter et_pb_number_counter_0 et_pb_text_align_center et_pb_bg_layout_light et_pb_with_title data-number-value+16 data-number-separator> div classpercent >p>span classpercent-value>/span>span classpercent-sign>/span>/p>/div> h3 classtitle>ANS D'EXPÉRIENCE DANS LE WEB/h3> /div>!-- .et_pb_number_counter -->div classet_pb_module et_pb_number_counter et_pb_number_counter_1 et_pb_text_align_center et_pb_bg_layout_light et_pb_with_title data-number-value+100 data-number-separator> div classpercent >p>span classpercent-value>/span>span classpercent-sign>/span>/p>/div> h3 classtitle>sites internet créés et/ou optimisés/h3> /div>!-- .et_pb_number_counter -->div classet_pb_module et_pb_number_counter et_pb_number_counter_2 et_pb_text_align_center et_pb_bg_layout_light et_pb_with_title data-number-value1.5 data-number-separator> div classpercent >p>span classpercent-value>/span>span classpercent-sign>/span>/p>/div> h3 classtitle>JOURS POUR CRÉER CE SITE DE A-Z/h3> /div>!-- .et_pb_number_counter -->div classet_pb_module et_pb_number_counter et_pb_number_counter_3 et_pb_text_align_center et_pb_bg_layout_light et_pb_with_title data-number-value7 data-number-separator> div classpercent >p>span classpercent-value>/span>span classpercent-sign>/span>/p>/div> h3 classtitle>Litres de cafés absorbés par semaine/h3> /div>!-- .et_pb_number_counter --> /div> !-- .et_pb_column --> /div> !-- .et_pb_row_inner --> /div> !-- .et_pb_column -->div classet_pb_column et_pb_column_1_2 et_pb_column_29 et_pb_css_mix_blend_mode_passthrough> div classet_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light> div classet_pb_text_inner>blockquote>p>« Excellent ! strong>Steven a non seulement très vite compris nos besoins, mais il a également été pro-actif dans ses proposions./strong> De plus, il nous a proposé différentes options qui ont facilité plus globalement notre stratégie numérique. strong>Bravo pour votre intégrité et votre excellent service./strong>« /p>/blockquote>p>span stylecolor: #7b7a79;>strong>Ritu BERNAERTS – FTO /strong>/span>/p>/div> /div> !-- .et_pb_text -->div classet_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light> div classet_pb_text_inner>blockquote>p>« Très bonne entente. Travail très professionnel. Toujours pragmatique et à focaliser sur le résultat final. Je recommande vivement ses prestations. »/p>/blockquote>p>strong> span stylecolor: #7b7a79;>Stéphane BOU – Art Jingle /span>/strong>/p>/div> /div> !-- .et_pb_text -->div classet_pb_button_module_wrapper et_pb_button_4_wrapper et_pb_button_alignment_center et_pb_button_alignment_tablet_center et_pb_button_alignment_phone_center et_pb_module > a classet_pb_button et_pb_custom_button_icon et_pb_button_4 et_pb_bg_layout_light hrefhttps://www.malt.fr/profile/stevenpennec target_blank data-icon>Voir plus de témoignages de clients heureux/a> /div> /div> !-- .et_pb_column --> /div> !-- .et_pb_row --> /div> !-- .et_pb_section -->div classet_pb_section et_pb_section_7 et_pb_with_background et_section_regular > div classet_pb_row et_pb_row_13> div classet_pb_column et_pb_column_4_4 et_pb_column_30 et_pb_css_mix_blend_mode_passthrough et-last-child> div classet_pb_module et_pb_text et_pb_text_11 et_pb_text_align_center et_pb_bg_layout_dark> div classet_pb_text_inner>h2>ENVIE DE BOSSER ENSEMBLE ? 🤜🤛/h2>Je serai ravi qu’on en discute ! 💬Pour cela, rien de plus simple. Un p’tit clic sur le bouton ci-dessous, un p’tit blabla qui décrit le besoin, et je vous recontacte ASAP em>(comme ils disent)/em>./div> /div> !-- .et_pb_text -->div classet_pb_button_module_wrapper et_pb_button_5_wrapper et_pb_button_alignment_center et_pb_module > a classet_pb_button et_pb_custom_button_icon et_pb_button_5 et_pb_bg_layout_light hrefhttps://www.dompteurdebots.com/contact/ data-icon>"JE TE VEUX DANS MON ÉQUIPE !"/a> /div> /div> !-- .et_pb_column --> /div> !-- .et_pb_row --> /div> !-- .et_pb_section -->div classet_pb_section et_pb_section_8 et_hover_enabled et_section_regular > div classet_pb_row et_pb_row_14> div classet_pb_column et_pb_column_4_4 et_pb_column_31 et_pb_css_mix_blend_mode_passthrough et-last-child> ul classet_pb_module et_pb_social_media_follow et_pb_social_media_follow_0 clearfix et_pb_text_align_center et_pb_bg_layout_light> li classet_pb_social_media_follow_network_0 et_pb_social_icon et_pb_social_network_link et-social-linkedin 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