Domain > victorymodeling.com

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!DOCTYPE html>html langen>head>    meta charsetUTF-8>    link relicon typeimage/svg+xml href/vmod_favicon.png>    meta nameviewport contentwidthdevice-width, initial-scale1.0>    title>Victory Modeling/title>    script typemodule crossorigin src/assets/index-DRS15j6v.js>/script>    link relstylesheet crossorigin href/assets/index-Cr4iruA8.css>  style data-emotioncss-global data-s>/style>meta namedescription contentVictory Modeling helps navigate messy results by turning them into clear, actionable models.>link relcanonical hrefhttps://victorymodeling.com>meta namerobots contentindex,follow>meta propertyog:type contentwebsite>meta propertyog:site_name contentVictory Modeling>meta propertyog:url contenthttps://victorymodeling.com>meta propertyog:description contentVictory Modeling helps navigate messy results by turning them into clear, actionable models.>meta propertyog:image contenthttps://victorymodeling.com/vmod_logo.png>style data-emotioncss data-s>/style>/head>  body>    div idroot>main classMuiBox-root css-8atqhb>header classMuiBox-root css-fc5vgc>div classMuiBox-root css-123y4va>div classMuiStack-root css-1ialerq>h6 classMuiTypography-root MuiTypography-h6 css-1prg350>VICTORY MODELING/h6>div classMuiStack-root css-1x4jos1>a classMuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineNone css-7g4353 href#about>About/a>a classMuiButtonBase-root MuiButton-root MuiButton-contained MuiButton-containedPrimary MuiButton-sizeSmall MuiButton-containedSizeSmall MuiButton-colorPrimary MuiButton-root MuiButton-contained MuiButton-containedPrimary MuiButton-sizeSmall MuiButton-containedSizeSmall MuiButton-colorPrimary css-1vshh8y tabindex0 href#contact>Contact/a>/div>/div>/div>div classMuiContainer-root MuiContainer-maxWidthLg css-v3xkg4>div classMuiStack-root css-uvme0m>img classMuiBox-root css-lsnbtc altVictory Modeling Logo src/assets/vmod_logo-BaVRVf9y.png>div classMuiStack-root css-gcquxz>h4 classMuiTypography-root MuiTypography-h4 css-1c0hmib>Data-Driven Decisions./h4>h4 classMuiTypography-root MuiTypography-h4 css-1c0hmib>Winning Results./h4>/div>/div>/div>/header>div classMuiBox-root css-1gcv345>div classMuiBox-root css-jprmh0>div classMuiBox-root css-v20fs0>div classMuiBox-root css-16agjqd>div classMuiBox-root css-j2omr8 styletransform: translateX(-1.396%);>span classMuiTypography-root MuiTypography-h1 css-18id86z>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z aria-hiddentrue>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z aria-hiddentrue>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z aria-hiddentrue>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z aria-hiddentrue>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z aria-hiddentrue>What we do/span>span classMuiTypography-root MuiTypography-h1 css-18id86z aria-hiddentrue>What we do/span>/div>/div>/div>div classMuiContainer-root MuiContainer-maxWidthLg css-d7bpms>div classMuiBox-root css-x0agzj>div classMuiBox-root css-fktk4y>img classMuiBox-root css-16zbn1f altWhat we do src/assets/what_we_do-9934TAUg.webp>/div>div classMuiBox-root css-1eziwv>p classMuiTypography-root MuiTypography-body1 css-45hveh>At Victory Modeling, we believe every campaign starts with data and knowing your audience. As a data aggregation and modeling firm, we leverage proprietary machine-learning algorithms to help campaigns maximize voter contact efficiency. Our in-cycle models don’t just identify who to reach but also what to say, ensuring smarter targeting and messaging./p>p classMuiTypography-root MuiTypography-body1 css-ggbgf6>With over seven years of experience, we’ve developed more than 200 custom models nationwide—ranging from candidate support and opposition tracking to issue-based insights on personal liberty, security, education reform, ballot completion, voter turnout, and more. Simply put, you fly the plane—we provide the instruments to land it./p>/div>/div>/div>/div>/div>section classMuiBox-root css-14w1nli idabout>div classMuiContainer-root MuiContainer-maxWidthMd css-kduoa6>div classMuiStack-root css-1nsc5nr>h3 classMuiTypography-root MuiTypography-h3 css-kar4je>OUR SERVICES/h3>/div>div classMuiStack-root css-13sh4vi>div classMuiPaper-root MuiPaper-elevation MuiPaper-rounded MuiPaper-elevation1 MuiAccordion-root MuiAccordion-rounded Mui-expanded MuiAccordion-gutters css-uvsw1b style--Paper-shadow: 0px 2px 1px -1px rgba(0,0,0,0.2),0px 1px 1px 0px rgba(0,0,0,0.14),0px 1px 3px 0px rgba(0,0,0,0.12); --Paper-overlay: linear-gradient(rgba(255, 255, 255, 0.051), rgba(255, 255, 255, 0.051));>h3 classMuiAccordion-heading css-wnfue5>button classMuiButtonBase-root MuiAccordionSummary-root Mui-expanded MuiAccordionSummary-gutters css-z61e0u tabindex0 typebutton aria-expandedtrue>span classMuiAccordionSummary-content Mui-expanded MuiAccordionSummary-contentGutters css-1b8uc0m>h6 classMuiTypography-root MuiTypography-h6 css-1gu6qp9>POLLING/h6>/span>span classMuiAccordionSummary-expandIconWrapper Mui-expanded css-1uoklxw>svg classMuiSvgIcon-root MuiSvgIcon-fontSizeMedium css-h8ze2w focusablefalse aria-hiddentrue viewBox0 0 24 24>path dM19 13H5v-2h14z>/path>/svg>/span>/button>/h3>div classMuiCollapse-root MuiCollapse-vertical MuiCollapse-entered css-1cbf1l2 stylemin-height: 0px;>div classMuiCollapse-wrapper MuiCollapse-vertical css-15830to>div classMuiCollapse-wrapperInner MuiCollapse-vertical css-9vd5ud>div roleregion classMuiAccordion-region css-1xdhyk6>div classMuiAccordionDetails-root css-l9xe8y>p classMuiTypography-root MuiTypography-body1 css-1an1rnf>The term “Modeling” is reserved for our most significant, most complex projects, where we look for 500 ideal people in a sea of 10,000. This begins with surveys. Lots of them.br>br>Our multi-model approach to surveys makes them fast, efficient, and reliable.br>br>Political polling is the process of surveying a sample of voters to measure public opinion on candidates, policies, or issues. Polls collect data on voter preferences, demographics, and attitudes to help campaigns, organizations, and policymakers understand where the electorate stands and are a snapshot in time.br>br>The goal of political polling is to provide actionable insights that guide decision-making. Whether its identifying key voter concerns, tracking candidate support, or testing messaging effectiveness, polling helps campaigns allocate resources strategically and refine their outreach efforts. Done correctly, it serves as a crucial tool for understanding and influencing the political landscape./p>/div>/div>/div>/div>/div>/div>div classMuiPaper-root MuiPaper-elevation MuiPaper-rounded MuiPaper-elevation1 MuiAccordion-root MuiAccordion-rounded MuiAccordion-gutters css-uvsw1b style--Paper-shadow: 0px 2px 1px -1px rgba(0,0,0,0.2),0px 1px 1px 0px rgba(0,0,0,0.14),0px 1px 3px 0px rgba(0,0,0,0.12); --Paper-overlay: linear-gradient(rgba(255, 255, 255, 0.051), rgba(255, 255, 255, 0.051));>h3 classMuiAccordion-heading css-wnfue5>button classMuiButtonBase-root MuiAccordionSummary-root MuiAccordionSummary-gutters css-z61e0u tabindex0 typebutton aria-expandedfalse>span classMuiAccordionSummary-content MuiAccordionSummary-contentGutters css-1b8uc0m>h6 classMuiTypography-root MuiTypography-h6 css-1gu6qp9>MODELING/h6>/span>span classMuiAccordionSummary-expandIconWrapper css-1uoklxw>svg classMuiSvgIcon-root MuiSvgIcon-fontSizeMedium css-h8ze2w focusablefalse aria-hiddentrue viewBox0 0 24 24>path dM19 13h-6v6h-2v-6H5v-2h6V5h2v6h6z>/path>/svg>/span>/button>/h3>div classMuiCollapse-root MuiCollapse-vertical MuiCollapse-hidden css-abqyn stylemin-height: 0px;>div classMuiCollapse-wrapper MuiCollapse-vertical css-15830to>div classMuiCollapse-wrapperInner MuiCollapse-vertical css-9vd5ud>div roleregion classMuiAccordion-region css-1xdhyk6>div classMuiAccordionDetails-root css-l9xe8y>p classMuiTypography-root MuiTypography-body1 css-1an1rnf>The next step in our modeling projects is analysis—who are the people who will never change their mind? Who are the people who might? Of those people—what are the three or four variables that bind them together?br>br>While it starts with a pivot table, it ends with a story about a group of people who have no idea how much they have in common. Using large scale high-quality survey data, we develop a proprietary algorithm that assigns each respondent a numerical score (0-100) based on their alignment with a candidate or issue. By applying machine learning, we expand this insight across the entire voter file, generating probabilistic scores for every registered voter—even those we haven’t contacted directly.br>br>Our models identify patterns between voter traits and their likelihood of supporting a candidate or issue, allowing us to make data-driven predictions with high accuracy.br>br>The result? Smarter, more efficient voter targeting. Campaigns can strategically focus on persuadable voters while optimizing messaging based on issue-based models. Instead of wasting resources on those firmly opposed or already committed, we help campaigns prioritize outreach to the voters who matter most. Additionally, we refine targeting further by layering multiple models—such as partisanship, trust in government, or economic priorities—to create highly dynamic, responsive voter universes./p>/div>/div>/div>/div>/div>/div>div classMuiPaper-root MuiPaper-elevation MuiPaper-rounded MuiPaper-elevation1 MuiAccordion-root MuiAccordion-rounded MuiAccordion-gutters css-18hbj05 style--Paper-shadow: 0px 2px 1px -1px rgba(0,0,0,0.2),0px 1px 1px 0px rgba(0,0,0,0.14),0px 1px 3px 0px rgba(0,0,0,0.12); --Paper-overlay: linear-gradient(rgba(255, 255, 255, 0.051), rgba(255, 255, 255, 0.051));>h3 classMuiAccordion-heading css-wnfue5>button classMuiButtonBase-root MuiAccordionSummary-root MuiAccordionSummary-gutters css-z61e0u tabindex0 typebutton aria-expandedfalse>span classMuiAccordionSummary-content MuiAccordionSummary-contentGutters css-1b8uc0m>h6 classMuiTypography-root MuiTypography-h6 css-1gu6qp9>COMMUNICATION/h6>/span>span classMuiAccordionSummary-expandIconWrapper css-1uoklxw>svg classMuiSvgIcon-root MuiSvgIcon-fontSizeMedium css-h8ze2w focusablefalse aria-hiddentrue viewBox0 0 24 24>path dM19 13h-6v6h-2v-6H5v-2h6V5h2v6h6z>/path>/svg>/span>/button>/h3>div classMuiCollapse-root MuiCollapse-vertical MuiCollapse-hidden css-abqyn stylemin-height: 0px;>div classMuiCollapse-wrapper MuiCollapse-vertical css-15830to>div classMuiCollapse-wrapperInner MuiCollapse-vertical css-9vd5ud>div roleregion classMuiAccordion-region css-1xdhyk6>div classMuiAccordionDetails-root css-l9xe8y>p classMuiTypography-root MuiTypography-body1 css-1an1rnf>Once we know those people, their stories, their goals, their communities—then we can help you reach them.br>br>Victory Modeling knows where they go for news and information, and they will find your message there—waiting just for them./p>/div>/div>/div>/div>/div>/div>/div>/div>/section>div classMuiBox-root css-1gcv345>section classMuiBox-root css-0 idcontact>div classMuiContainer-root MuiContainer-maxWidthLg css-tm5zr8>div classMuiStack-root css-xh6smo>div classMuiStack-root css-1ov46kg>p classMuiTypography-root MuiTypography-body1 css-4krydn>There was a time when candidates and campaigns could get away with a bit of polling on name recognition— which justified a media buy. Then, they ignored polling until it was time to explain the campaign to a donor or two, and then they could rely on media to fill in the gaps and track the horse race./p>p classMuiTypography-root MuiTypography-body1 css-4krydn>Those days are over./p>p classMuiTypography-root MuiTypography-body1 css-4krydn>The minimum requirement for a campaign is to identify your persuadable groups and recognize that there is not ONE target demographic/preference group that is up for grabs. There could be four, or eight, or 12. Your messaging has to target those groups individually, and those results have to be tracked repeatedly—something your basic survey of LVs is not going to catch./p>p classMuiTypography-root MuiTypography-body1 css-4krydn>Each group tracked is smaller, but they have more in common, and we check in with them, as well as people like them, repeatedly. Messages are tested and re-tested in the moment, which gives you the information to make changes quickly./p>/div>div classMuiStack-root css-1orv6po>h3 classMuiTypography-root MuiTypography-h3 css-15tt6zb>CONTACT US/h3>div classMuiStack-root css-1cjrg0p>a classMuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-ub0mep hrefmailto:sales@victorymodeling.com>sales@victorymodeling.com/a>p classMuiTypography-root MuiTypography-body1 css-4krydn>(616) 310-3100/p>p classMuiTypography-root MuiTypography-body1 css-4krydn>190 Monroe Ave NW/p>p classMuiTypography-root MuiTypography-body1 css-4krydn>Grand Rapids, MI 49503/p>/div>/div>/div>/div>/section>hr classMuiDivider-root MuiDivider-fullWidth css-12ghhnm>div classMuiContainer-root MuiContainer-maxWidthLg css-eb0tq8>div classMuiStack-root css-grtewl>span classMuiTypography-root MuiTypography-caption css-rx93p0>© 2025 Victory Modeling/span>/div>/div>/div>/main>/div>  /body>/html>

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