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HTTP/1.1 200 OKAccept-Ranges: bytesAge: 0Cache-Control: public,max-age0,must-revalidateCache-Status: Netlify Edge; fwdmissContent-Length: 43690Content-Type: text/html; charsetUTF-8Date: Fri, 11 Apr 2025 10:55:55 GMTEtag: bd45595556d409146a3939d9a414d6a7-sslServer: NetlifyStrict-Transport-Security: max-age31536000X-Nf-Request-Id: 01JRJ7VVNKRBHYA7EAM1GP2VY2 !DOCTYPE html>html data-html-server-renderedtrue langen data-vue-tag%7B%22lang%22:%7B%22ssr%22:%22en%22%7D%7D> head> title>Hello :) - The Shopify Expert/title>meta namegridsome:hash content9db2e70b68794a4975fec6c1acf1377c3f13eb57>meta data-vue-tagssr charsetutf-8>meta data-vue-tagssr namegenerator contentGridsome v0.7.13>meta data-vue-tagssr data-keyviewport nameviewport contentwidthdevice-width, initial-scale1, viewport-fitcover>meta data-vue-tagssr data-keyformat-detection nameformat-detection contenttelephoneno>meta data-vue-tagssr namedescription contentYour local, small-scale, hand made, probably organic Shopify expert.>link 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/%3e%3c/svg%3e width369 data-src/assets/static/the-shopify-expert.632dded.0d648200bdcf22e7ed32012b794bde98.svg data-srcset/assets/static/the-shopify-expert.632dded.0d648200bdcf22e7ed32012b794bde98.svg 369w data-sizes(max-width: 369px) 100vw, 369px classg-image g-image--lazy g-image--loading>noscript>img src/assets/static/the-shopify-expert.632dded.0d648200bdcf22e7ed32012b794bde98.svg classg-image g-image--loaded width369 altThe Shopify Expert>/noscript>h1>The Shopify Expert/h1>/div>/header>section idindex-module__hero classindex-module>div classwrapper wrapper__wide>span>Your local,br> small-scale,br> hand made, br>probably organicbr> Shopify expert./span>/div>/section>section idindex-module__set_scene classindex-module>div classwrapper wrapper__narrow>p>Malls are dying. Traditional retail culture is changing rapidly and you can bet your handsome bottom dollar on one thing: online shopping is exploding./p>p>Everyone has an online store these days. Problem is, most of them are strong>bloody awful/strong>. Slow, bloated, crummy product images, clickbait content; makes users want to tear their luscious locks out./p>p>span>It doesnt need to be like that./span>/p>/div>/section>section idindex-module__personal-introduction classindex-module index__personal-introduction>div classwrapper wrapper__narrow>p>Cue, me. 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dM10.1 11.4c-0.3 0-0.7-0.1-0.9-0.4l-2.7-2.7c-0.5-0.5-0.5-1.3 0-1.8c.3-0.3 .6-0.4 .9-0.4c.3 0 .7 .1 .9 .4l2.7 2.7c.5 .5 .5 1.3 0 1.8c-0.2 .3-0.5 .4-0.9 .4Z fill#ec886a classst0>/path>path dM1.3 23.5c-0.6 0-1.3-0.5-1.3-1.3c0-0.8 .5-1.3 1.3-1.3h3.9c.8 0 1.3 .5 1.3 1.3c0 .8-0.5 1.3-1.3 1.3h-3.9Z fill#ec886a classst0>/path>path dM7.4 38.3c-0.3 0-0.7-0.1-0.9-0.4c-0.5-0.5-0.5-1.3 0-1.8l2.7-2.7c.3-0.3 .6-0.4 .9-0.4c.3 0 .7 .1 .9 .4c.5 .5 .5 1.3 0 1.8l-2.7 2.7c-0.2 .2-0.5 .4-0.9 .4Z fill#ec886a classst0>/path>path dM22.2 44.4c-0.8 0-1.3-0.5-1.3-1.3v-3.9c0-0.8 .5-1.3 1.3-1.3c.8 0 1.3 .5 1.3 1.3v3.9c0 .8-0.5 1.3-1.3 1.3Z fill#ec886a classst0>/path>path dM37 38.3c-0.3 0-0.7-0.1-0.9-0.4l-2.7-2.7c-0.3-0.3-0.4-0.6-0.4-0.9c0-0.3 .1-0.7 .4-0.9c.3-0.2 .6-0.4 .9-0.4c.3 0 .7 .1 .9 .4l2.7 2.7c.5 .5 .5 1.3 0 1.8c-0.3 .2-0.6 .4-0.9 .4Z fill#ec886a classst0>/path>path dM39.2 23.5c-0.8 0-1.3-0.5-1.3-1.3c0-0.8 .7-1.3 1.3-1.3h3.9c.8 0 1.3 .5 1.3 1.3c0 .8-0.5 1.3-1.3 1.3h-3.9Z fill#ec886a classst0>/path>path dM34.3 11.4c-0.3 0-0.7-0.1-0.9-0.4c-0.5-0.5-0.5-1.3 0-1.8l2.7-2.7c.3-0.3 .6-0.4 .9-0.4c.3 0 .7 .1 .9 .4c.5 .5 .5 1.3 0 1.8l-2.7 2.7c-0.3 .3-0.6 .4-0.9 .4Z fill#ec886a classst0>/path>/g>/svg>/div>p>I earnt my stripes designing ecommerce sites for brands of all sizes, from billion dollar retail powerhouses in windy San Francisco to mighty little businesses in sunny Sydney./p>/div>/section>section idindex-module__offerings classindex-module>div classwrapper wrapper__narrow>h2>Great. So what can I do for you?/h2>ul classreasons>li classreason>h3>Small site enhancements.../h3>p>Wish Shopify did that one little extra thing youre dying for it to do? Need some custom functionality that will set you apart from your competitors? Shopify is easy for the average business owner.... until its not. No stress. Ill work with you to understand what type of functionality you need, how much it will cost and go about building it for you. /p>/li>li classreason>h3>...to full blown online stores./h3>p>From artisian craft sites to multi-store behemoths, Ill get your brand prepared and ready to stand tall on the podium of the online world and open for business. You can cut the ribbon. Keep the gold medal./p>/li>li classreason>h3>Point of Sale integration./h3>p>Have a brick and mortar presence that needs a point of sale? Already use another point of sale system? Ill integrate your shops inventory and products into your online store so that everything is in sync and you can go back to doing what youre good at: selling. Voila!/p>/li>li classreason>h3>App development./h3>p>Need a custom app for your business that connects with Shopify? Say, a point of sale for your complex product requirements, or a system that cleverly outputs business results at the end of each day? Take that delicious pie right out of the sky and scoff it down, because I can make that a reality. Ive worked extensively with Shopifys APIs over the years and have a comprehensive understanding of how to interface with their backend infrastructure to build a bespoke application right from the ground up./p>/li>/ul>/div>/section>section idindex-module__why-me classindex-module>div classwrapper wrapper__narrow>h2>Right, why choose me then?/h2>/div>div classwrapper wrapper__narrow>ul classreasons>li classreason>h3>Ive earnt some stripes./h3>p>Ive been working in the online space em>for 14 years/em>. I cut my teeth working for a large retailers where the stakes are high, customers demanding and even miniscule changes to a site has significant implications. I know what works and what doesnt. Hiring me gets you this experience./p>/li>li classreason>h3>Im a designer strong>&/strong> developer./h3>p>Ordinarily, building stuff for the web requires experts in two roles: a developer (to make stuff work) and the designer to (make it look fantastic). With me, you get both; a unicorn of sorts (without the horn). I can create custom functionality that feels super smooth to use, fits seamlessly into your site and looks bloody great.*/p>p>*(And youll only need to em>hire one person instead of two/em>... just sayin)./p>/li>li classreason>h3>Intentionally small./h3>p>em>I limit the number of projects I work/em> on at any one time to ensure quality results. I could probably do more if I outsourced a bunch of it overseas, but Id rather every project have the love, care and attention it deserves. Success is quality, and quality comes from focus and attention to detail./p>/li>li classreason>h3>Shopify is my jam./h3>p>em>Ive been working with Shopify websites way back when they were a tiny startup/em>. That was over ten years ago. As they grew to become one of the best ecommerce plaforms on the web, I grew with them; I learnt all of the the ins, outs, nooks and crannies of Shopify functionality to make it to do what my customers want. /p>/li>li classreason>h3>Im frank./h3>p>No, not the name. I mean Im frank both in my tone (have you noticed?) and transparency. This includes how and what I charge. Im currently billing at em>$110.00/hour/em>. That gets you one on one time with me over the phone to discuss your requirements, detailed billing reports outlining what Im doing and how long its taking, and a local Australian developer who you can reach out to when the going gets tough. /p>/li>li classreason>h3>Im a a hreftel:+61-2-95194333 classphone-number>phone call/a> away./h3>p>No hotlines. No support tickets. No online chat systems with an AI powered robot called Harry (damn you, Harry). Just buzz me and well chat about your project. If youre located outside Sydney, no stress; I love remote work and can connect with you over video chat./p>/li>/ul>/div>/section>section idindex-module__contact classindex-module>div classwrapper wrapper__narrow>h2>Lets get this ball rolling./h2>p>Had enough of me yet? Share your deets if youd like to hear me rant on about how I can probably build that thing on Shopify you want. No sales pitches, I promise./p>form action/ idindex-module__contact-form methodPOST namemain-form>input typehidden nameform-name valuemain-form />input typetext namefirst_name>label forfirst_name>Name/label>input typeemail nameemail_address>label foremail_address>Email/label>input typePhone namephone_number>label forphone_number>Phone/label>textarea namemessage rows5>/textarea>label formessage>Message/label>input typesubmit valueShoot away classbutton>/form>/div>/section>/div> script>window.__INITIAL_STATE__{data:{allPost:{totalCount:1,edges:{node:{id:ddab038efd1ac392d29ffec56c7a4197,title:Everything you need to create a *lovely* Shopify store,timeToRead:6,date:4 May 2019,path:\u002Fblog\u002Fstart-a-shopify-store\u002F,content:\u003Cp\u003EYou probably dont need me to design you a Shopify site. Here are all the things you need to make your online store a success. No clickbait. Just good, honest, hard-working information. \u003C\u002Fp\u003E\n\u003Chr\u003E\n\u003Ch2 id\theme\\u003E\u003Ca href\#theme\ aria-hidden\true\\u003E\u003Cspan class\icon icon-link\\u003E\u003C\u002Fspan\u003E\u003C\u002Fa\u003ETheme\u003C\u002Fh2\u003E\n\u003Cp\u003E\u003Cstrong\u003EChoose a decent looking theme\u003C\u002Fstrong\u003E\nOh no, am I putting myself out of a job?! Merlins Beard, you set up this site to help people set up their Shopify sites, not get them to do it on their own!\u003C\u002Fp\u003E\n\u003Cp\u003ETo be fair, there is a big difference between just getting a one size fits all theme and having someone like me put together something custom and built for purpose, but there are a lot of lovely themes that can help you just get started. Here are some of my favourite themes (and yes, I am linking to other peoples fantastic work because the world is bigger than my own wallet, small as it may be).\u003C\u002Fp\u003E\n\u003Cp\u003EHOT TIPS:\n1) \u003Cstrong\u003EDont be afraid to drop coin on a good one.\u003C\u002Fstrong\u003E Good themes can do a lot to enhance your brand perception and there is a lower chance of another company having the same one.\n2) \u003Cstrong\u003EChoose a theme that has a dynamic cart\u003C\u002Fstrong\u003E. This is a cart that updates dynamically rather than redirecting you to the cart page when you add a product to it. Its the supermarket equivalent of ripping you out of the aisles and plonking you at the checkout everytime you chuck an overpriced avocado into your cart, rather than just letting you continue shopping in the aisles.\u003C\u002Fp\u003E\n\u003Cp\u003EChoosing a good theme is only half the job though. Notice how many of the themes you download look amazing when on the site, only to fall apart like soggy Wonderwhite bread when you start uploading your own product images to it. Yeah, you see where Im going with this:\u003C\u002Fp\u003E\n\u003Chr\u003E\n\u003Ch2 id\product-photography\\u003E\u003Ca href\#product-photography\ aria-hidden\true\\u003E\u003Cspan class\icon icon-link\\u003E\u003C\u002Fspan\u003E\u003C\u002Fa\u003EProduct Photography\u003C\u002Fh2\u003E\n\u003Cp\u003E\u003Cstrong\u003EInvest in decent photgraphy setup\u003C\u002Fstrong\u003E\nI cant stress this enough. Its the difference between a good finish, and a great one. In fact, according to this study, 92% of people are influenced by product photography. And rightly so: half of the challenge of buying online is the uncertainty customers have of having not handled the tangible item in their hands. Instill trust in a customer by ensuring they have enough information to evaluate a product and you have a higher chance of conversion. Moreover, a good product shot is just sexy; it makes me people WANT to buy your product. \u003C\u002Fp\u003E\n\u003Cp\u003ESo how do you do this? \u003C\u002Fp\u003E\n\u003Cp\u003EThe Lion Kings was right when he said \Everything the light touches is yours\.****\u003C\u002Fp\u003E\n\u003Cblockquote\u003E\n\u003Cblockquote\u003E\n\u003Cp\u003EThe key is in the lighting, not just the capture medium (camera). \u003C\u002Fp\u003E\n\u003C\u002Fblockquote\u003E\n\u003C\u002Fblockquote\u003E\n\u003Ch4 id\how-to-set-up-your-lights\\u003E\u003Ca href\#how-to-set-up-your-lights\ aria-hidden\true\\u003E\u003Cspan class\icon icon-link\\u003E\u003C\u002Fspan\u003E\u003C\u002Fa\u003EHow to set up your lights:\u003C\u002Fh4\u003E\n\u003Cp\u003E1) \u003Cstrong\u003EFind a big window with lots of light.\u003C\u002Fstrong\u003E This will be your light source\n2) \u003Cstrong\u003EHang up a white bed sheet on said window\u003C\u002Fstrong\u003E. This will result in a \u003Cem\u003Ediffused\u003C\u002Fem\u003E light hitting your products, creating a beautful atmosphere and soft shadows. If you havent got a window, consider a light box. The ability to control the light is worthwhile, especially if its a bad day outside. You could probably go cheap here, but what you want is something with enough power to project a good deal of light onto the product.\u003C\u002Fp\u003E\n\u003Ch4 id\how-to-set-up-your-camera\\u003E\u003Ca href\#how-to-set-up-your-camera\ aria-hidden\true\\u003E\u003Cspan class\icon icon-link\\u003E\u003C\u002Fspan\u003E\u003C\u002Fa\u003EHow to set up your camera:\u003C\u002Fh4\u003E\n\u003Cp\u003E1) \u003Cstrong\u003ESet up your camera\u003C\u002Fstrong\u003E. Best to use a tripod, or proper photography rig that holds the camera for you so that all you have to do is hit capture on your laptop. If you have a smartphone, just position it directly above or in front of your product, depending on the type of shots you want to take.\n2) \u003Cem\u003E(Optional)\u003C\u002Fem\u003E \u003Cstrong\u003EDownload Lightroom and Nikon Camera Control Pro\u003C\u002Fstrong\u003E Seriously, being able to see product images live straight after youve captured them means \u003C\u002Fp\u003E\n\u003Cp\u003EHOT TIPS:\n1) When taking photos, make sure a light source is coming in from one of the sides, that way it creates depth in the product.\n2) Download Lightroom and or Nikon Camera Control Pro so that you can get consistent colouring across all of your shots\n3) Use vertical\u002Fhorizontal straightening to make your shots super professional.\n4) If you really want your products on a white background, there are a tonne of companies that literally do nothing but this. They charge a $1 or so an image, so just use them and focus on more important things like hurling frisbee with the kids.\u003C\u002Fp\u003E\n\u003Cp\u003EOr... just get me to do it for you. I charge $5\u002Fproduct. Once captured, youll never need to do it again and you have a great image to feature in your online marketing. \u003C\u002Fp\u003E\n\u003Chr\u003E\n\u003Ch2 id\marketing\\u003E\u003Ca href\#marketing\ aria-hidden\true\\u003E\u003Cspan class\icon icon-link\\u003E\u003C\u002Fspan\u003E\u003C\u002Fa\u003EMarketing\u003C\u002Fh2\u003E\n\u003Cp\u003E\u003Cstrong\u003EIdentify where your target market hangs out\u003C\u002Fstrong\u003E\nSuccessful online stores find their marketing channel and stick to it. If you want to read more about this, I would suggest getting into a book called Traction. The premise of the book is that businesses should:\u003C\u002Fp\u003E\n\u003Cp\u003Ea) Stresses the importance of marketing, and is equal in importance to the product itself\nb) Find your online marketing niche and exploit it.\u003C\u002Fp\u003E\n\u003Cp\u003EOne of the examples used in the book is...\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EOnce you identified a channel, spend a bit of money on it\u003C\u002Fstrong\u003E\nFeel like blog posts are the way to your customers hearts? Spend a bunch of money hiring a good content writer who can craft content that people will want to read. Does your demographic like to hang out in the vacuous spaces of Instagram and Facebook? Spend money on ads and get in front of them. There are a plethora of online businesses that, like a moth to a hot flame, want a succulent piece of the huge online ecommerce pie, and sometimes, you need to spend a bit to get to the top. \u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EWhat about \getting to the top of Google\?\u003C\u002Fstrong\u003E\nThe good old days of gaming organic SEO (that is, SEO where youre relying on content and site architecture to get to the \top of Google\) are over. A good quality organic SEO strategy, whilst taking time and effort, should absolutely be a high priority. In the meantime though, that doesnt mean youre out of the game completely. Enter Search Engine Marketing (SEM) and online advertising. There is just no two ways about it: youre going to need to spend a bit of money to get in front of eyeballs, at least when youre starting out. \u003C\u002Fp\u003E\n\u003Cp\u003EThere is no shame in this. If you do it right, you can be wildly successful and the ROI can make it absolutey worth it. \u003C\u002Fp\u003E\n\u003Cp\u003EGoogle basically likes three things:\n1) Locality\n2) High quality content\u003C\u002Fp\u003E\n\u003Cp\u003Ewhich means...\n3) Backlinks\u003C\u002Fp\u003E\n\u003Cp\u003EThere it is. Google SEO in a nutshell. The Gospel according to Larry Page and Sergey Brin (the founders of Google). \u003C\u002Fp\u003E\n\u003Cp\u003EYes, the way you structure your site to make it easier for bots to crawl and index your site is important, but the majority of SEO goodness is derived from attracting backlinks to your site through great content. This leads me onto my next point:\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003ESeriously, just create amazing content\u003C\u002Fstrong\u003E\nCreate stuff that people actually want to read\u002Fwatch. You will need to spend some money here. Do it. Hire quality writers to put stuff together for you so that you create a site that people actually want to visit.\u003C\u002Fp\u003E\n\u003Cp\u003EAnd forget the clickbait rubbish; not only is it categorically, mind-numbingly, stub your toe on a cold rock annoying, Google is getting smarter and downgrading the value of it. In fact, Google has a metric called Bounce Rate i.e. how quickly do people exit your site after landing on it? If youre propagating clickbait, you likely also have a high bounce rate and Google will derank you and give you the side eye. \u003C\u002Fp\u003E\n}}}},context:{}};(function(){var s;(sdocument.currentScript||document.scriptsdocument.scripts.length-1).parentNode.removeChild(s);}());/script>script src/assets/js/app.89130d7e.js defer>/script>script src/assets/js/page--src--pages--index-vue.b05f6af1.js defer>/script> /body>/html>
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