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classsite-canvas>div idpage classsite-container>div classsite-inner> nav idsite-navigation classmain-navigation main-navigation-logo-yes main-navigation-cart-no> div classcontainer> div classmenu-overlay>/div> button classmenu-toggle aria-controlsheader-menu aria-expandedfalse>span classmenu-icon>span classmenu-bar>/span>span classmenu-bar>/span>span classmenu-bar>/span>/span>/button> a classmenu-logo hrefhttps://promo.agate.id/ relhome> img srchttp://promo.agate.id/wp-content/uploads/2018/09/COLOR@4x.png altAgate /> /a> div classheader-menu-container>ul idheader-menu classheader-menu menu nav-menu clearfix>li idmenu-item-969 classmenu-item menu-item-type-post_type menu-item-object-page menu-item-969>a hrefhttps://promo.agate.id/test-levelup/>Home/a>/li>li idmenu-item-980 classmenu-item menu-item-type-post_type menu-item-object-page menu-item-980>a hrefhttps://promo.agate.id/about/>About/a>/li>li idmenu-item-979 classmenu-item menu-item-type-post_type menu-item-object-page menu-item-979>a hrefhttps://promo.agate.id/?page_id972>Blog/a>/li>li idmenu-item-978 classmenu-item menu-item-type-post_type menu-item-object-page menu-item-978>a hrefhttps://promo.agate.id/contact/>Contact/a>/li>/ul>/div> /div>/nav> div idcontent classsite-content> div classcontainer> div idprimary classcontent-area> main idmain classsite-main> article idpost-1499 classclearfix entry-blog blog-layout-content-image post-1499 post type-post status-publish format-standard has-post-thumbnail category-gamification entry> div classblog-section-image> a hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/ classentry-image-link>img width570 height320 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-4Competence-1501x1000-570x320.jpg classentry-image wp-post-image altBlack Hat Gamification in Long-Term Sales />/a> /div> div classblog-section-content> header classentry-header> h2 classentry-title>a hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/ relbookmark>Black Hat Gamification in Long-Term Sales/a>/h2>div classentry-meta>span classcat-links>a hrefhttps://promo.agate.id/category/gamification/ >gamification/a>/span>span classmeta-sep>·/span>span classtime-link>time classentry-date published datetime2018-09-25T08:29:45+07:00>25 September 2018/time>time classupdated datetime2018-09-25T08:39:33+07:00>25 September 2018/time>/span>/div> /header> div classentry-content> div classelementor elementor-1499> div classelementor-inner> div classelementor-section-wrap> section data-id1e9243b9 classelementor-element elementor-element-1e9243b9 elementor-section-boxed elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle elementor-section-content-middle elementor-section elementor-top-section data-settings{"background_background":"classic"} data-element_typesection> div classelementor-container elementor-column-gap-default> div classelementor-row> div data-id7b764143 classelementor-element elementor-element-7b764143 elementor-column elementor-col-100 elementor-top-column data-element_typecolumn> div classelementor-column-wrap elementor-element-populated> div classelementor-widget-wrap> div data-id53c80b02 classelementor-element elementor-element-53c80b02 elementor-widget elementor-widget-spacer data-element_typespacer.default> div classelementor-widget-container> div classelementor-spacer> div classelementor-spacer-inner>/div> /div> /div> /div> /div> /div> /div> /div> /div> /section> section data-id16764204 classelementor-element elementor-element-16764204 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section data-element_typesection> div classelementor-container elementor-column-gap-default> div classelementor-row> div data-id74092775 classelementor-element elementor-element-74092775 elementor-column elementor-col-100 elementor-top-column data-element_typecolumn> div classelementor-column-wrap elementor-element-populated> div classelementor-widget-wrap> div data-id29ad6490 classelementor-element elementor-element-29ad6490 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Black Hat Gamification in Long-Term Sales/h2> /div> /div> div data-id760b6384 classelementor-element elementor-element-760b6384 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>Black Hat Gamification are techniques of gamification that exploit the addiction and obsession driven parts of the human brain to condition the user to do what we want. Be it playing a game that we’ve made or to follow through on our advertising. They are techniques that are viciously effective in most cases and more than often would trigger viral sensations. But although they might seem like a sure-kill way to earn revenue, they might not be like what you think. /p>/div> /div> /div> div data-id4d245751 classelementor-element elementor-element-4d245751 elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-4Competence-1501x1000-1024x682.jpg classattachment-large size-large alt /> /div> /div> /div> div data-id74043862 classelementor-element elementor-element-74043862 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>What is Black Hat Gamification?/h2> /div> /div> div data-id2f85a611 classelementor-element elementor-element-2f85a611 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>If we are to base this on a hrefhttp://yukaichou.com/gamification-study/white-hat-black-hat-gamification-octalysis-framework/>Yukai-Chou’s Octalysis Framework/a>, it would be 3 of the bottom. Mainly: Scarcity, Avoidance, and Unpredictability. /p>/div> /div> /div> div data-id24a6c86 classelementor-element elementor-element-24a6c86 elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width768 height576 srchttps://promo.agate.id/wp-content/uploads/2018/09/White-Hat-Black-Hat-Gamification-768x576.jpg classattachment-medium_large size-medium_large alt /> /div> /div> /div> div data-id26ec9b9 classelementor-element elementor-element-26ec9b9 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Scarcity and Impatience/h2> /div> /div> div data-id4c7fa6f0 classelementor-element elementor-element-4c7fa6f0 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>blockquote>p>i>This is the drive of wanting something because you can’t have it.”/i>/p>/blockquote>p>Let’s say that people can buy an exclusive type of product that you sell, but it only goes on sale once a week. Besides that, they won’t be able to buy it even if they want to. This gives the consumers a sense of value and rarity towards the product. And it would make them keep thinking about the product when they can’t have it. /p>p>Speaking of coffee shops and VIP treatments, one of—if not—the most viable example of this type of loyalty program would be the one designed by a hrefhttps://zinrelo.com/loyalty-rewards-case-study-new-starbucks-rewards-program.html>Starbucks/a>. /p>/div> /div> /div> div data-idbb44b7a classelementor-element elementor-element-bb44b7a elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Unpredictability and Curiosity/h2> /div> /div> div data-idcc5dc7a classelementor-element elementor-element-cc5dc7a elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>blockquote>p>i>Addicted, to the unpredictable chance of winning a lot of money back/i>i>./i>i>”/i>/p>/blockquote>p>The obvious example here is how people would throw countless money away in slot machines for a chance of winning it all back and then some. Even though the percentage of that is incredibly low, people can still become addicted to it even though they may have never even won once in their life. /p>/div> /div> /div> div data-ida9dcddf classelementor-element elementor-element-a9dcddf elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Effects of Black Hat Gamification/h2> /div> /div> div data-id370b7faf classelementor-element elementor-element-370b7faf elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width700 height525 srchttps://promo.agate.id/wp-content/uploads/2018/09/crash.jpg classattachment-large size-large alt /> /div> /div> /div> div data-id305c3958 classelementor-element elementor-element-305c3958 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>The problem with black hat gamification is that it has a bad aftertaste, especially when you feel like you’re not in control of it. And because you feel like you’re not in control, you may harbor bad feelings to what you’re doing and will try to quit the second you are given the chance to. /p>p>The point is that, for a while, your consumers can be engaged to your product when marketed with black hat gamification, but if that’s all there is to it, then you are more likely to lose that consumer base eventually, if not all, then most of it. /p>/div> /div> /div> div data-id059fc25 classelementor-element elementor-element-059fc25 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Is Black Hat Gamification Bad?/h2> /div> /div> div data-id1be37dca classelementor-element elementor-element-1be37dca elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>i>Not necessarily/i>. black hat gamification is a good short-term sales plan, especially among companies like e-commerce sites, where they only need the customers to get in, buy something and get out. Without really needing to rely on long-term engagement. /p>p>And sure enough, with i>the white hat gamification, /i>people will be intending to do things, but odds are, without the sense of urgency provided by black hat gamification, they would rarely act upon it. /p>/div> /div> /div> div data-id30e63ac1 classelementor-element elementor-element-30e63ac1 elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width940 height627 srchttps://promo.agate.id/wp-content/uploads/2018/09/pexels-photo-212286.jpeg classattachment-large size-large alt /> /div> /div> /div> div data-idb82a60b classelementor-element elementor-element-b82a60b elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Implementing Black Hat Gamification for Long-Term Sales/h2> /div> /div> div data-id52ef53a6 classelementor-element elementor-element-52ef53a6 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>What you need to do here, is simply combine your black hat with the white hat. Engage the consumers and get them hooked, and only then should you introduce white hat techniques to make them feel better about using it. /p>p>For example, you have a product based on subscription, after a short free trial for your consumers, you can give them 24 hours only sale where they would then feel that it would be a loss not to. But once they subscribe, instead of just letting them be, maybe empower them by saying that their creativity with your product will be highly appreciated with a showcase in your product’s social media, that alone might do more than you might think. /p>p>Another thing you can do, however, is something close to white hat gamification’s effect is giving your customers a hrefhttp://agate.id/better-loyalty-program/>a decent loyalty program/a>. It’s also something to not only keep them hooked with your product longer, but may benefit you even more. Something that you can learn more about here or any other place on the internet. /p>/div> /div> /div> /div> /div> /div> /div> /div> /section> section data-id28c81b7 classelementor-element elementor-element-28c81b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section data-settings{"background_background":"classic"} data-element_typesection> div classelementor-container elementor-column-gap-default> div classelementor-row> div data-id6543433d classelementor-element elementor-element-6543433d elementor-column elementor-col-100 elementor-top-column data-element_typecolumn> div classelementor-column-wrap elementor-element-populated> div classelementor-widget-wrap> div data-id23f180bb classelementor-element elementor-element-23f180bb elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>RECENT BLOG/h2> /div> /div> div data-id428597e9 classelementor-element elementor-element-428597e9 elementor-widget elementor-widget-lp_posts_grid data-element_typelp_posts_grid.default> div classelementor-widget-container> div classlp-posts-grid-wrapper lp-posts-grid-columns-3 truncate-title->ul classclearfix>li>a hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/ title>img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-4Competence-1501x1000-1024x682.jpg classattachment-large size-large alt />/a>h4>a hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/ relbookmark>Black Hat Gamification in Long-Term Sales/a>/h4>p>Black Hat Gamification in Long-Term Sales Black Hat Gamification are techniques of gamification that exploit the addiction and obsession driven parts of the human brain to…/p>a classreadmore hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/>Read More ->/a>/li>li>a hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/ title>img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-5Competence-1501x1000-1024x682.jpg classattachment-large size-large alt />/a>h4>a hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/ relbookmark>Things to Make Use When Applying Gamification/a>/h4>p>Things to Make Use When Applying Gamification If you’ve seen our previous post about what to avoid when applying gamification, you would know that there are…/p>a classreadmore hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/>Read More ->/a>/li>li>a hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/ title>img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-6Competence-1501x1000-1024x682.jpg classattachment-large size-large alt />/a>h4>a hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/ relbookmark>Modern Loyalty Programs for Better Profits/a>/h4>p>Modern Loyalty Programs for Better Profits It is at times surprising how many people among marketing or business in general would jump straight to cash-rewards…/p>a classreadmore hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/>Read More ->/a>/li>/ul>/div> /div> /div> /div> /div> /div> /div> /div> /section> /div> /div> /div> /div> /div>/article>article idpost-1408 classclearfix entry-blog blog-layout-content-image post-1408 post type-post status-publish format-standard has-post-thumbnail category-gamification entry> div classblog-section-image> a hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/ classentry-image-link>img width570 height320 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-5Competence-1501x1000-570x320.jpg classentry-image wp-post-image altThings to Make Use When Applying Gamification />/a> /div> div classblog-section-content> header classentry-header> h2 classentry-title>a hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/ relbookmark>Things to Make Use When Applying Gamification/a>/h2>div classentry-meta>span classcat-links>a hrefhttps://promo.agate.id/category/gamification/ >gamification/a>/span>span classmeta-sep>·/span>span classtime-link>time classentry-date published datetime2018-09-24T15:24:12+07:00>24 September 2018/time>time classupdated datetime2018-09-24T15:46:01+07:00>24 September 2018/time>/span>/div> /header> div classentry-content> div classelementor elementor-1408> div classelementor-inner> div classelementor-section-wrap> section data-id1aace420 classelementor-element elementor-element-1aace420 elementor-section-boxed elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle elementor-section-content-middle elementor-section elementor-top-section data-settings{"background_background":"classic"} data-element_typesection> div classelementor-container elementor-column-gap-default> div classelementor-row> div data-id6a19b21e classelementor-element elementor-element-6a19b21e elementor-column elementor-col-100 elementor-top-column data-element_typecolumn> div classelementor-column-wrap elementor-element-populated> div classelementor-widget-wrap> div data-id5d5bc905 classelementor-element elementor-element-5d5bc905 elementor-widget elementor-widget-spacer data-element_typespacer.default> div classelementor-widget-container> div classelementor-spacer> div classelementor-spacer-inner>/div> /div> /div> /div> /div> /div> /div> /div> /div> /section> section data-id5227ce0e classelementor-element elementor-element-5227ce0e elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section data-element_typesection> div classelementor-container elementor-column-gap-default> div classelementor-row> div data-id577c5765 classelementor-element elementor-element-577c5765 elementor-column elementor-col-100 elementor-top-column data-element_typecolumn> div classelementor-column-wrap elementor-element-populated> div classelementor-widget-wrap> div data-id4061e910 classelementor-element elementor-element-4061e910 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Things to Make Use When Applying Gamification/h2> /div> /div> div data-id480a6e66 classelementor-element elementor-element-480a6e66 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>If you’ve seen our previous post about what to avoid when applying gamification, you would know that there are more failed attempts at gamification than there are successes in the business world. But you might also figure out that as long as you know what you’re doing, gamification isn’t all that big of a risk. In fact, if you know what to do, gamification will i>exclusively/i> bring you improvements on various things, and that is including boosting your sales. /p>/div> /div> /div> div data-id34008109 classelementor-element elementor-element-34008109 elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-6Competence-1501x1000-1024x682.jpg classattachment-large size-large alt /> /div> /div> /div> div data-id20e31ab3 classelementor-element elementor-element-20e31ab3 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>What Can Be Used with Gamification/h2> /div> /div> div data-id43108e09 classelementor-element elementor-element-43108e09 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>Though most of the time, you can hear again and again “What gamification can do for you” and it i>can /i>do many things, but objectively, there are 3 core things gamification can help you with as a solution./p>/div> /div> /div> div data-ida2d6a27 classelementor-element elementor-element-a2d6a27 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Enabling Innovation/h2> /div> /div> div data-id7576823f classelementor-element elementor-element-7576823f elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>The British news and media, em>The Guardian,/em> posted a hrefhttps://www.theguardian.com/technology/2014/jan/25/online-gamers-solving-sciences-biggest-problems>various examples of unbelievable gamification that shows brilliant innovation/a>. Where through gamification, players/users from around the world who—mind you—mostly have no background in science or related matters who crowdsourced together to help solve some of the biggest problems in science or our world in general that stumped scientists for decades. And this only goes to show that humans, if engaged enough can be put together to solve anything. And through it, something like a hrefhttps://www.business.com/articles/boaty-mcboatface-and-the-failures-of-crowdsourced-marketing/>em>strong>Crowdsource Marketing /strong>/em>/a>can benefit from gamification as well./p>/div> /div> /div> div data-id914cafe classelementor-element elementor-element-914cafe elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Changing Behavior/h2> /div> /div> div data-id732364f6 classelementor-element elementor-element-732364f6 elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width500 height277 srchttps://promo.agate.id/wp-content/uploads/2018/09/change-ahead-1-500x277.jpg classattachment-large size-large alt /> /div> /div> /div> div data-id6876520e classelementor-element elementor-element-6876520e elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>The main thing that gamification can and i>should /i>be doing for you, is changing the behavior of the users. For example: From being reluctant on buying your product that they may not need, to feeling like it might be the one thing they actually do need. /p>p>Gamification helps you do this because as games itself has a tendency to change the behavior of its players a hrefhttps://medium.com/method-perspectives/gaming-for-behavior-change-6de9647d2078>as explained by the Designing Firm, Medium/a>. And through playing games, people would often adopt new habits and way of thinking, where through your designs, should be made to help the users attain a habit that benefits you. /p>/div> /div> /div> div data-id9953ef8 classelementor-element elementor-element-9953ef8 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Developing Skillsets/h2> /div> /div> div data-id5572c64b classelementor-element elementor-element-5572c64b elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>As users become engaged in your gamified plan, you can more easily help them learn skills you’d want as they play. And within marketing or sales, there’s no better example than how a hrefhttp://socialmediaexplorer.com/social-media-measurement/autodesk-scores-a-home-run-with-gamification/>Autodesk gamified the free trial of their 3D modeling software/a> to help beginners learn to use their product. This practice resulted in a pretty high rate of engagement that they’d actually buy the software and fall in love with it. Further added, it even drove a em>15% increase in buy-clicks from within the software itself/em>./p>/div> /div> /div> div data-id50fc2b4 classelementor-element elementor-element-50fc2b4 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Importance of User Motivation and Drive/h2> /div> /div> div data-id6bb0e12 classelementor-element elementor-element-6bb0e12 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>But of course, the main problem of any sort of implementation of a program is more than often caused by lack of drive or motivation a hrefhttps://www.saba.com/blog/how-lack-of-motivation-is-killing-your-company>as explained by the Software Company, Saba/a>. Because no matter how well designed the program is, if the users aren’t motivated to even try it, the program is doomed to fail before it starts. /p>p>Gamification helps you do this because as games itself has a tendency to change the behavior of its players a hrefhttps://medium.com/method-perspectives/gaming-for-behavior-change-6de9647d2078>as explained by the Designing Firm, Medium/a>. And through playing games, people would often adopt new habits and way of thinking, where through your designs, should be made to help the users attain a habit that benefits you. /p>/div> /div> /div> div data-id116c5264 classelementor-element elementor-element-116c5264 elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width1000 height665 srchttps://promo.agate.id/wp-content/uploads/2018/09/work-computer-stress-bored.jpg classattachment-large size-large alt /> /div> /div> /div> div data-id777c7bbe classelementor-element elementor-element-777c7bbe elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>Often times you must give a sense of urgency to your users so that they would even participate or register in your gamification plan something achievable through a hrefhttp://agate.id/black-hat-and-long-term-sales/>black hat gamification techniques/a>. Which might sound bad, but actually is one of the more effective way to display a sense of urgency for your users as, in a way, it is actually the method used by the game company Zynga to quickly make their old Facebook game, Farmville into such a viral hit, spreading from consumer to consumer./p>/div> /div> /div> div data-id5d8f9dc classelementor-element elementor-element-5d8f9dc elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Creativity is Your Key/h2> /div> /div> div data-id43376f1 classelementor-element elementor-element-43376f1 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>As for the most important thing to make use of gamification, Creativity and innovation would be the most crucial, if not, also the hardest to quite pick out. You might already know, but gamification isn’t a one size fits all type of solution. All sorts of variables must always be considered. Such as what your product is, your customer base, your target audience, what type of gamification you are looking to create and so forth. All of which would need different types of attention to detail and thinking. /p>p>And yet, if you look at the fundamentals written above which is essential to any form of gamification, you should at least have one of your foot out the doorway already. And now, it’s up to you to take the rest of the way. /p>/div> /div> /div> /div> /div> /div> /div> /div> /section> section data-id72ae2968 classelementor-element elementor-element-72ae2968 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section data-settings{"background_background":"classic"} data-element_typesection> div classelementor-container elementor-column-gap-default> div classelementor-row> div data-id3c97d942 classelementor-element elementor-element-3c97d942 elementor-column elementor-col-100 elementor-top-column data-element_typecolumn> div classelementor-column-wrap elementor-element-populated> div classelementor-widget-wrap> div data-id28b561da classelementor-element elementor-element-28b561da elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>RECENT BLOG/h2> /div> /div> div data-id7ea38837 classelementor-element elementor-element-7ea38837 elementor-widget elementor-widget-lp_posts_grid data-element_typelp_posts_grid.default> div classelementor-widget-container> div classlp-posts-grid-wrapper lp-posts-grid-columns-3 truncate-title->ul classclearfix>li>a hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/ title>img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-4Competence-1501x1000-1024x682.jpg classattachment-large size-large alt />/a>h4>a hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/ relbookmark>Black Hat Gamification in Long-Term Sales/a>/h4>p>Black Hat Gamification in Long-Term Sales Black Hat Gamification are techniques of gamification that exploit the addiction and obsession driven parts of the human brain to…/p>a classreadmore hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/>Read More ->/a>/li>li>a hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/ title>img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-5Competence-1501x1000-1024x682.jpg classattachment-large size-large alt />/a>h4>a hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/ relbookmark>Things to Make Use When Applying Gamification/a>/h4>p>Things to Make Use When Applying Gamification If you’ve seen our previous post about what to avoid when applying gamification, you would know that there are…/p>a classreadmore hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/>Read More ->/a>/li>li>a hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/ title>img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-6Competence-1501x1000-1024x682.jpg classattachment-large size-large alt />/a>h4>a hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/ relbookmark>Modern Loyalty Programs for Better Profits/a>/h4>p>Modern Loyalty Programs for Better Profits It is at times surprising how many people among marketing or business in general would jump straight to cash-rewards…/p>a classreadmore hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/>Read More ->/a>/li>/ul>/div> /div> /div> /div> /div> /div> /div> /div> /section> /div> /div> /div> /div> /div>/article>article idpost-1392 classclearfix entry-blog blog-layout-content-image post-1392 post type-post status-publish format-standard has-post-thumbnail category-gamification entry> div classblog-section-image> a hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/ classentry-image-link>img width570 height320 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-6Competence-1501x1000-570x320.jpg classentry-image wp-post-image altModern Loyalty Programs for Better Profits />/a> /div> div classblog-section-content> header classentry-header> h2 classentry-title>a hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/ relbookmark>Modern Loyalty Programs for Better Profits/a>/h2>div classentry-meta>span classcat-links>a hrefhttps://promo.agate.id/category/gamification/ >gamification/a>/span>span classmeta-sep>·/span>span classtime-link>time classentry-date published datetime2018-09-24T14:45:57+07:00>24 September 2018/time>time classupdated datetime2018-09-24T15:22:53+07:00>24 September 2018/time>/span>/div> /header> div classentry-content> div classelementor elementor-1392> div classelementor-inner> div classelementor-section-wrap> section data-id1501402 classelementor-element elementor-element-1501402 elementor-section-boxed elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle elementor-section-content-middle elementor-section elementor-top-section data-settings{"background_background":"classic"} data-element_typesection> div classelementor-container elementor-column-gap-default> div classelementor-row> div data-id3cbdfa4 classelementor-element elementor-element-3cbdfa4 elementor-column elementor-col-100 elementor-top-column data-element_typecolumn> div classelementor-column-wrap elementor-element-populated> div classelementor-widget-wrap> div data-id155d8bb classelementor-element elementor-element-155d8bb elementor-widget elementor-widget-spacer data-element_typespacer.default> div classelementor-widget-container> div classelementor-spacer> div classelementor-spacer-inner>/div> /div> /div> /div> /div> /div> /div> /div> /div> /section> section data-id5eca14d classelementor-element elementor-element-5eca14d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section data-element_typesection> div classelementor-container elementor-column-gap-default> div classelementor-row> div data-id5c4aa26 classelementor-element elementor-element-5c4aa26 elementor-column elementor-col-100 elementor-top-column data-element_typecolumn> div classelementor-column-wrap elementor-element-populated> div classelementor-widget-wrap> div data-id502ba6e classelementor-element elementor-element-502ba6e elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Modern Loyalty Programs for Better Profits/h2> /div> /div> div data-idc0c77d6 classelementor-element elementor-element-c0c77d6 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>It is at times surprising how many people among marketing or business in general would jump straight to cash-rewards or material rewards when they think of loyalty programs. And odds are, your company might be doing or have considered doing that very same thing. Well, what if there was a better way? What if, instead of losing cash capital to gain loyalty, you lose i>no cash at all/i>, and gain an even better loyalty? /p>/div> /div> /div> div data-id20ae8e0 classelementor-element elementor-element-20ae8e0 elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-6Competence-1501x1000-1024x682.jpg classattachment-large size-large alt /> /div> /div> /div> div data-idd6232e1 classelementor-element elementor-element-d6232e1 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>Why Material isn’t a Good Incentive/h2> /div> /div> div data-id2e32118 classelementor-element elementor-element-2e32118 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>Merchandise and cash are good and fine, you can offer up a free product after your customer buys 10 of them, which is pretty standard. And who wouldn’t want to get a cash-back once they spend countless bucks on your product? But does that make sense? /p>p>You’re basically trying to buy your customer’s loyalty instead of earning them. This might make a total sense at a glance. However, if you give a further thought about it, it is actually counter-intuitive since loyalty should usually be i>earned instead of bought/i>. Besides, even if you i>can /i>buy the said loyalty, why would you? You are losing capital in the i>hopes/i> of obtaining more, and this would not be too beneficial. Especially if it’s the case of startups, or if your company have some resource constraints. /p>/div> /div> /div> div data-iddddd9eb classelementor-element elementor-element-dddd9eb elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width425 height282 srchttps://promo.agate.id/wp-content/uploads/2018/09/Guide4BankExams_ProfitLoss.png classattachment-large size-large alt /> /div> /div> /div> div data-id6ecc1ab classelementor-element elementor-element-6ecc1ab elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>The question would simply imply to would you rather have a free cup of coffee after staying loyal to your coffee shop for a year, or you get to cut in line every time you come into the shop. Wouldn’t you rather be allowed to get your coffee first? /p>p>Speaking of coffee shops and VIP treatments, one of—if not—the most viable example of this type of loyalty program would be the one designed by a hrefhttps://zinrelo.com/loyalty-rewards-case-study-new-starbucks-rewards-program.html>Starbucks/a>. /p>/div> /div> /div> div data-id823ec81 classelementor-element elementor-element-823ec81 elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width600 height315 srchttps://promo.agate.id/wp-content/uploads/2018/09/social-share-thumb.jpg classattachment-large size-large alt /> /div> /div> /div> div data-id41be7a8 classelementor-element elementor-element-41be7a8 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>If you’re registered for the program, for each dollar you spend, you earn 2 stars which, if accumulated to 300 will elevate you into the VIP status of Gold. And you will need to earn 300 stars per year to maintain that status. Besides the gold status, the stars provide no other benefit. As you would only need to pay $1 per year to achieve the Green level and be eligible to order ahead with your phone so you can skip waiting in line. /p>p>With just a quick read, this program might not seem much, but it also has a hrefhttps://www.statista.com/statistics/266466/net-revenue-of-the-starbucks-corporation-worldwide/>skyrocketed Starbuck’s revenue by 16 billion dollars/a>. /p>/div> /div> /div> div data-idfd52ad3 classelementor-element elementor-element-fd52ad3 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>What Made Starbucks Rewards Successful/h2> /div> /div> div data-id10c08a2 classelementor-element elementor-element-10c08a2 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>You may think that the free beverage still helps, but while that might somewhat do, the real reason people would spend $125 dollars per year at Starbucks is the Golden Card. /p>/div> /div> /div> div data-idd164e22 classelementor-element elementor-element-d164e22 elementor-widget elementor-widget-image data-element_typeimage.default> div classelementor-widget-container> div classelementor-image> img width800 height512 srchttps://promo.agate.id/wp-content/uploads/2018/09/Starbucks-Rewards-Gold-Card-Finally.png classattachment-large size-large alt /> /div> /div> /div> div data-idb0e59a4 classelementor-element elementor-element-b0e59a4 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>You would be surprised as to how far the power of showing off to peers can go. And by rewarding people with proper VIP status, your customers or consumers may feel more comfortable or even more eager to spend what they have for your products for simply the acknowledgment that they are important./p>/div> /div> /div> div data-id15d5a55 classelementor-element elementor-element-15d5a55 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>What Other Options Are There?/h2> /div> /div> div data-id4eb1b32 classelementor-element elementor-element-4eb1b32 elementor-widget elementor-widget-text-editor data-element_typetext-editor.default> div classelementor-widget-container> div classelementor-text-editor elementor-clearfix>p>According to a hrefhttp://www.gamification.co/2010/10/18/cash-is-for-saps/>Gamification.co/a>, other cheaper and more effective rewards than money includes Access and Power. While as it says, power is more effective within virtual world-based campaigns, access is another thing worth investing into. Sometimes, companies underestimate the lengths at which customers that are already loyal would want. /p>p>Perhaps giving them access to your new line of products earlier or access to 15 minutes head-start on a crazy flash-sale or even simply access to meet the CEO in person to have lunch and a nice chat with them. These somewhat feeble things can really drive those people that are in love with your product enough to buy an abundance of them the feeling of happiness and acknowledgment they would want. /p>p>But of course, in the end, loyalty programs, no matter how tempting the incentives are, will never prove useful unless they are engaging enough to let the customers stay inside said program. As even Starbucks Rewards apply various gamification via its mobile app to let the users feel content. Besides loyalty programs, learning about a hrefhttp://agate.id/things-to-make-use-in-gamification/>what to use in applying gamification/a> can also help streamline your program and cut back on losses. /p>/div> /div> /div> /div> /div> /div> /div> /div> /section> section data-idd7112ab classelementor-element elementor-element-d7112ab elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section data-settings{"background_background":"classic"} data-element_typesection> div classelementor-container elementor-column-gap-default> div classelementor-row> div data-id25c5f4a classelementor-element elementor-element-25c5f4a elementor-column elementor-col-100 elementor-top-column data-element_typecolumn> div classelementor-column-wrap elementor-element-populated> div classelementor-widget-wrap> div data-id1fa9176 classelementor-element elementor-element-1fa9176 elementor-widget elementor-widget-heading data-element_typeheading.default> div classelementor-widget-container> h2 classelementor-heading-title elementor-size-default>RECENT BLOG/h2> /div> /div> div data-idab00a19 classelementor-element elementor-element-ab00a19 elementor-widget elementor-widget-lp_posts_grid data-element_typelp_posts_grid.default> div classelementor-widget-container> div classlp-posts-grid-wrapper lp-posts-grid-columns-3 truncate-title->ul classclearfix>li>a hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/ title>img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-4Competence-1501x1000-1024x682.jpg classattachment-large size-large alt />/a>h4>a hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/ relbookmark>Black Hat Gamification in Long-Term Sales/a>/h4>p>Black Hat Gamification in Long-Term Sales Black Hat Gamification are techniques of gamification that exploit the addiction and obsession driven parts of the human brain to…/p>a classreadmore hrefhttps://promo.agate.id/2018/09/25/black-hat-gamification-in-long-term-sales/>Read More ->/a>/li>li>a hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/ title>img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-5Competence-1501x1000-1024x682.jpg classattachment-large size-large alt />/a>h4>a hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/ relbookmark>Things to Make Use When Applying Gamification/a>/h4>p>Things to Make Use When Applying Gamification If you’ve seen our previous post about what to avoid when applying gamification, you would know that there are…/p>a classreadmore hrefhttps://promo.agate.id/2018/09/24/things-to-make-use-when-applying-gamification/>Read More ->/a>/li>li>a hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/ title>img width1024 height682 srchttps://promo.agate.id/wp-content/uploads/2018/09/Artboard-6Competence-1501x1000-1024x682.jpg classattachment-large size-large alt />/a>h4>a hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/ relbookmark>Modern Loyalty Programs for Better Profits/a>/h4>p>Modern Loyalty Programs for Better Profits It is at times surprising how many people among marketing or business in general would jump straight to cash-rewards…/p>a classreadmore hrefhttps://promo.agate.id/2018/09/24/modern-loyalty-programs-for-better-profits/>Read More ->/a>/li>/ul>/div> /div> /div> /div> /div> /div> /div> /div> /section> /div> /div> /div> /div> /div>/article>article idpost-1 classclearfix entry-blog blog-layout-content-image post-1 post type-post status-publish format-standard category-tak-berkategori entry> div classblog-section-image> /div> div classblog-section-content> header classentry-header> h2 classentry-title>a hrefhttps://promo.agate.id/2018/03/15/halo-dunia/ relbookmark>Halo dunia!/a>/h2>div classentry-meta>span classcat-links>a hrefhttps://promo.agate.id/category/tak-berkategori/ >Tak Berkategori/a>/span>span classmeta-sep>·/span>span classtime-link>time classentry-date published updated datetime2018-03-15T10:53:12+07:00>15 March 2018/time>/span>/div> /header> div classentry-content> p>Selamat datang di WordPress. 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