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AlienVault OTX
Is this malicious?
Yes
No
Whois
Property
Value
Email
accounts@nbm.com.au
NameServer
NS2.NEWBUSINESSMEDIA.COM
Created
2004-08-02 00:00:00
Changed
2015-07-24 00:00:00
Expires
2017-08-02 00:00:00
Registrar
NETREGISTRY PTY. LTD
DNS Resolutions
Date
IP Address
2025-02-06
172.67.219.155
(
ClassC
)
Port 80
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!important;}@media (min-width: 1024px) and (max-width: 5000px) { .page-id-1419 .container { max-width: 1450px; width: 90%; margin-left:auto; margin-right:auto; }} /style> !-- Global site tag (gtag.js) - Google Analytics -->script async srchttps://www.googletagmanager.com/gtag/js?idUA-100555762-1>/script>script> window.dataLayer window.dataLayer || ; function gtag(){dataLayer.push(arguments);} gtag(js, new Date()); gtag(config, UA-100555762-1);/script>/head>body classhome page-template page-template-the-onepage page-template-the-onepage-php page page-id-393>div classoverlay overlay-hugeinc hidden-lg> button typebutton classoverlay-close>Close/button> nav> ul classvertical-nav>li>a href# classfancy-nav-close scroll is_onepage >span>Home/span>/a>/li>li>a href#about classfancy-nav-close scroll is_onepage >span>Studio/span>/a>/li>li>a href#services classfancy-nav-close scroll is_onepage >span>Expertise/span>/a>/li>li>a href#portfolio classfancy-nav-close scroll is_onepage 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href#about classscroll is_onepage>Studio/a>/li>li>a href#services classscroll is_onepage>Expertise/a>/li>li>a href#portfolio classscroll is_onepage>Portfolio/a>/li>li>a href#culture classscroll is_onepage>Culture/a>/li>li>a href#connect classscroll is_onepage>Connect/a>/li>/ul> /div> /div> /div> !-- navbar:ends -->/header>!-- standard-header:ends --> section data-testfsdfs idannual-reporting classshowcase-page mast-wrap presence-page-section> div classshowcase-nav-dummy visible-lg>img srchttp://prodigyplus.com/wp-content/themes/presence-child/images/showcase.png altshowcase-nav/>ul classnavigation showcase-nav>/ul>/div> div classshowcase-item > div classslide video-layer idpresence-showcase-7 data-slidepresence-showcase-7> div idvideo-container-7 classvideo-container data-fallback-imagehttp://3.107.51.153/wp-content/uploads/2014/11/background-8.png> iframe idhome-video srchttps://player.vimeo.com/video/112231919?autoplay1&loop1&title0&byline0&portrait0&background1 width2560 stylewidth:100%;position:fixed;top:-300px; height1440 frameborder0 webkitallowfullscreen mozallowfullscreen allowfullscreen>/iframe> div classvideo-overlay-content> div classvertical-center stylemargin-top:150px;>div classclearfix>/div> section classinner-section clearfix>div classcontainer full-height>div classrow align-center add-bottom-small vertical-center>img decodingasync classalignnone wp-image-230 hero-image srchttp://3.107.51.153/wp-content/uploads/2014/04/positively.png srcsethttp://3.107.51.153/wp-content/uploads/2014/11/positively-mobile.png 640w, http://3.107.51.153/wp-content/uploads/2014/04/positively.png altPositively Powering Brands />/div>/div>/section> div classclearfix>/div>div classfull-height styleposition: absolute; top: 0; width: 100%; pointer-events: none;>img decodingasync classalignnone wp-image-356 stroke styleposition: absolute; bottom: -35px; pointer-events: none; width: 100%; srchttp://3.107.51.153/wp-content/uploads/2014/04/brush-strokes-Black-Single.png altStroke />/div>/div> /div> /div> /div> /div> div classshowcase-end>/div> /section> section classmast-wrap overlay-close> section data-testfsdfdsf idabout classpage-section presence-page-section stylebackground: url() #171717;> div classclearfix>/div> section classinner-section clearfix>div classcontainer >div classrow align-center>h1 classmain-heading white-txt>The Studio/h1>/div>div classrow align-center>p classpromo-text about-txt white-txt medium-txt align-center wow slideInRight>We are committed to bridging the gap between concept and result./p>p classpromo-text about-txt white-txt align-center wow slideInRight>Whatever the project, the energy of our relationships is always the same. Together with our clients, we hum like electricity until the light bulb switches on and we have the solution that changes everything and electrifies the campaign. We believe our positive culture is a real point of difference, and positivity infuses all interactions here at Prodigy+./p>p classpromo-text about-txt white-txt align-center wow slideInRight>Our clients are everything from national brands with multi-channel communication agencies to start-ups that have grown into thriving businesses./p>p classpromo-text about-txt white-txt align-center wow slideInRight>When you come to Prodigy+, you are coming to an artisan studio that will customise a solution to fit your vision, and spark interest within your audience. Furthermore, we are one of the only agencies with a photographer in-house, which ensures your content is controlled and tailored to your unique needs./p>p classpromo-text about-txt white-txt align-center wow slideInRight>At our heart, we are storytellers. Storytellers who execute memorably and cost-effectively, because we’re powered by positive./p>/div>/div>/section> div classclearfix>/div>div styleposition:absolute;top:0;width:100%;height:100%;pointer-events:none;>img decodingasync srchttp://3.107.51.153/wp-content/uploads/2014/11/brush-strokes-White-Single.png altStroke classalignnone wp-image-356 stroke styleposition:absolute;bottom:-30px;pointer-events:none;width:100%/>/div> /section> /section> section classmast-wrap overlay-close> section data-testfsdfdsf idservices classpage-section presence-page-section stylebackground: url() #FFFFFF;> div classclearfix>/div> section classinner-section clearfix>div classcontainer align-center>h1 classmain-heading align-center>Expertise/h1>div classrow equal-height-wrap wow slideInLeft>article classcol-md-4 align-center services-inner-content grey-bg equal-height> img decodingasync titleBranding altBranding classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/branding-dark.png/> h3 classdark-txt>Branding/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Brand identity, Brand naming, Brand research & analysis, Brand asset management, Corporate guidelines, Stationery./p> /article>article classcol-md-4 align-center services-inner-content dark-low-bg equal-height> img decodingasync titleAdvertising altAdvertising classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/a-vertising.png/> h3 classwhite-txt>Advertising/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Advertising campaigns, Media buying, Outdoor advertising./p> /article>article classcol-md-4 align-center services-inner-content grey-bg equal-height> img decodingasync titleCreative altCreative classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/creative-dark.png/> h3 classdark-txt>Creative/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Graphic design, Collateral, Packaging design, Photography, Copywriting./p> /article>/div>div classrow equal-height-wrap wow slideInRight>article classcol-md-4 align-center services-inner-content dark-low-bg equal-height> img decodingasync titleDigital altDigital classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/digital.png/> h3 classwhite-txt>Digital/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Website design & build, CMS, E‑Commerce, WordPress, UI, Video, TV & Radio production, still images & animation./p> /article>article classcol-md-4 align-center services-inner-content grey-bg equal-height> img decodingasync titleProduction altProduction classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2015/01/camera-dark.png/> h3 classdark-txt>Production/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Print, TV, Radio, Video, Shooting, Signage, Billboards./p> /article>article classcol-md-4 align-center services-inner-content dark-low-bg equal-height> img decodingasync titleOnline Marketing altOnline Marketing classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/online.png/> h3 classwhite-txt>Online Marketing/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>SEO, PPC, Adwords, Viral campaigns, EDM blasts, Social media marketing, channel promotion./p> /article>/div>div classrow equal-height-wrap wow slideInLeft>article classcol-md-4 align-center services-inner-content grey-bg equal-height> img decodingasync titleTraditional Marketing altTraditional Marketing classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/traditional-dark.png/> h3 classdark-txt>Traditional Marketing/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Events, Trade shows & displays, Market research, strategy, Ongoing marketing support, Direct marketing campaigns, Public relations, Signage./p> /article>article classcol-md-4 align-center services-inner-content dark-low-bg equal-height> img decodingasync titleCorporate Communications altCorporate Communications classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/12/corporate.png/> h3 classwhite-txt>Corporate Communications/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Financial communications, message, strategy and execution./p> /article>article classcol-md-4 align-center services-inner-content grey-bg equal-height> img decodingasync titleInvestor Relations altInvestor Relations classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/12/investor-dark.png/> h3 classdark-txt>Investor Relations/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Specialist expertise in the listed sector, ASX, NSX, IPO, AIM, TSX, NASDAQ, NYSE, LSE, DBG, SGX/p> /article>/div>/div>/section> div classclearfix>/div>div styleposition: absolute; top: 0; width: 100%; height: 100%; pointer-events: none;>img decodingasync classalignnone wp-image-356 stroke styleposition: absolute; bottom: -30px; pointer-events: none; width: 100%; srchttp://3.107.51.153/wp-content/uploads/2014/04/brush-strokes-Black-Single.png altStroke />/div> /section> /section> section idportfolio classportfolio mast-wrap page-section presence-page-section stylebackground: url() #171717;> section classinner-section> div classclearfix>/div> section classinner-section clearfix>div classcontainer add-bottom-small>div classrow align-center wow slideInDown>h1 classmain-heading white-txt wow “”>The Portfolio/h1>/div>div classrow align-center wow slideInRight>p classpromo-text about-txt white-txt wow slideInRight>Click through for a selection of our recent works/p>/div>/div>/section> div classclearfix>/div>div styleposition: absolute; top: 0; width: 100%; height: 100%; pointer-events: none;>img decodingasync classalignnone wp-image-356 stroke styleposition: absolute; bottom: -30px; pointer-events: none; width: 100%; srchttp://3.107.51.153/wp-content/uploads/2014/11/brush-strokes-White-Single.png altStroke />/div> /section> section classinner-section preview-wrap> section classcontainer> div idportfolio_expander_wrap classclearfix>/div> !-- Filter --> div idfilter classclearfix> div idfilter_wrapper classcolor-bg> ul idportfolioFilter classtext-center> /ul> /div> /div> !-- End: Filter --> section idportfolio-wrap> !-- Thumbnails --> div idportfolio_thumbs> div idgrid classmain sortablePortfolio clearfix> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titlePrice Attack altPrice Attack classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2019/02/PA_Images_cover.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Price Attack/h2> h6>span>Brand Strategy/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2019/02/PA_Images_cover.jpg classinfo info-dump-button data-target-idpresence-portfolio-item916>img titlePrice Attack altPrice Attack srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item916> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images2-2.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images3-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images5-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images6-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images7-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images8-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>01strong>/ 18/strong>/span>/h5> h1>Price Attack/h1> h6>span>Brand Strategy/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>ul> li>Brand Strategy/li> li>Positioning Strategy/li> li>Tone of Voice Identification/li> li>Art Direction/li> li>Photography/li> li>Creative/li> li>Graphic Design/li> li>Campaign Creation/li> li>TVC/li> li>Store Design/li>/ul>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3> From its founding in the 1980s, Price Attack has a long been in the psyche of the Australian public as the key destination for everything hair and today operates a chain of 75 locations nationwide. Recent industry sales have lagged as today’s consumers demand more from their retail environments, especially with younger demographics seeking distinct experiences and value beyond just low prices.Prodigy+ was engaged to reinvigorate the Price Attack brand, drawing on existing brand equity and shaking off existing perceptions that had been holding the brand back. The rebrand injects new life into the brand experience, evolving all brand touch points from internal culture, franchisee on-boarding to all aspects of the visual rebranding.h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>In a marketplace cluttered with unattainable looks and narrow definitions of beauty, we challenged the typical ‘high fashion’ aesthetics seen with hair and beauty and offered a fresh perspective. We anchored the brand strategy, tone of voice and visual identity from the mantra of ‘being real’ and the empowerment that it has on people. One’s hair is an expression of personality and self and we harnessed the confidence that comes from a great-hair day into the core brand promise: ‘Get the look’.This human-centred design approach speaks to both within the brand and the customer journey – backing their products (range), staff (value) and expertise (advice) as on-the-ground Brand Champions, who in turn empower women (and men) to look fantastic and feel confident in who they are. This lifts the perceived brand value from transactional to relational; evolving customers into clients into fans.The refreshed identity finesses the details of the brand name and logomark and elevates the brand with its modern and confident persona. The colour palette has been evolved to black and bronze, adding a touch of refinement to the brand. Seasonal palettes were introduced to give fresh and confident colour pops to campaigns. New photography was commissioned showcasing real women from all walks of life captured in authentic compositions that is both aspirational and relatable. We worked closely with the internal marketing team on the launch campaign that included TVCs, social media, print collateral, point of sale, store design and ongoing creative direction./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleCUA altCUA classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2018/06/web_tile_CUA.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>CUA/h2> div classlinks-wrap> a hrefhttps://vimeo.com/196799931 classinfo info-dump-button data-target-idpresence-portfolio-item884>img titleCUA altCUA srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item884> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/web_tile_CUA-1.jpg classimg-responsive altCUA titleCUA />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/video_still_1.jpg classimg-responsive altCUA titleCUA />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/video_still_2.jpg classimg-responsive altCUA titleCUA />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/video_still_5.jpg classimg-responsive altCUA titleCUA />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/video_still_7.jpg classimg-responsive altCUA titleCUA />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>02strong>/ 18/strong>/span>/h5> h1>CUA/h1> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>/div>div classlayout-column col-md-12 white-txt>/div>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>ul> li>Strategy Development/li> li>Graphic Design/li> li>Art Direction/li> li>Illustration/li> li>Creative/li> li>Video Motion & Animation/li> li>Digital Communications/li>/ul>strong>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>/strong>CUA is an award winning Australian credit union offering solutions to over 500,000 customers in helping manage their finance. Prodigy+ were commissioned by the CUA Internal Comms team to translate and articulate the vision, pillars and core values of the brand into a new identity of warmth and welcoming for employees. This internal strategy was delivered through the development of campaign material that would enhance staff experiences, called ‘146’. strong>One/strong>, stands for one vision, to be Australia’s mutual leader in growing the financial well-being of digitally active members by 2023. strong>Four/strong>, represents the four company pillars; to deliver great experiences, grow the member base and remain always adaptable and scalable. strong>Six/strong>, exemplifies the six KCA’s, being Deliver, Genuine, Members, Challenge, Action and Growth. strong>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>/strong>Prodigy+ adapted CUA’s visual language, integrating a human-centric persona with a warm playful character that allowed the illustrative style to move throughout the messaging, motivating employees to envision their brand with being their best. Both the brand video and digital materials are highly connective, representing a positive nature of coming together, achieving and contributing with one key goal in mind. Deliverables include an infographic poster, a 10 page digital booklet that captures the key highlights and achievements of CUA’s culture program and a 146 brand video. The new 146, CUA brand video concept was initially story boarded, illustrated and produced in-house at Prodigy+. /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titlePanAust altPanAust classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2018/06/project_tile_1.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>PanAust/h2> h6>span>Brand Strategy/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2018/06/project_tile_1.jpg classinfo info-dump-button data-target-idpresence-portfolio-item862>img titlePanAust altPanAust srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item862> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/cover.jpg classimg-responsive altPanAust titlePanAust />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/inside_spread.jpg classimg-responsive altPanAust titlePanAust />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/spread.jpg classimg-responsive altPanAust titlePanAust />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/way_ahead-1.gif classimg-responsive altPanAust titlePanAust />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/way_ahead_2.gif classimg-responsive altPanAust titlePanAust />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/wayahead2-1.gif classimg-responsive altPanAust titlePanAust />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>03strong>/ 18/strong>/span>/h5> h1>PanAust/h1> h6>span>Brand Strategy/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>ul> li>Brand Strategy/li> li>Positioning/li> li>Copy Writing/li> li>Tone of Voice/li> li>Visual Direction/li> li>Creative Direction/li> li>Print and Layout Design/li>/ul>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>PanAust Limited, is a leading copper and gold producer, operating in Laos, Papua New Guinea, Myanmar, Chile and headed up in Queensland. Wanting to shift their image, PanAust constructed a new campaign brand direction called Way Ahead, and intended to deliver their progressive image in the upcoming annual report. PanAust came to Prodigy+ to implement the brand, harnessing the heart and soul of the company’s success, the people. The challenge: To deliver an inclusive and agile brand positioning and inject it into the PanAust annual report, all within a 5 day turn-around. h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>em>Way Ahead/em>, stands for more than a focused, sustainable business model. em>Way Ahead/em> is a statement of intent, delivered to include the PanAust team on the front-line of success. The Prodigy+ creative team connected the meaning of em>Way Ahead/em> to people, utilising symbolism and functionality to convey the company message and build momentum. The last letter of Way Ahead, ‘D’, is shaped to symbolise progression, forming an arrow to convey both direction and speed and drawing the readers eye to key points. The shape and edges portray the angular and jagged foundations displayed in a mining company, visually expanding to form a window throughout the report to frame and hero the men and women at PanAust, ultimately representing a confident focus to shareholders. The visual expression of em>Way Ahead/em> through the annual report is complemented by a reflection of copper foil laid throughout the reports typography, highlighting the key words that are synonymous with the spirit and vision; PanAust’s People Forge Our Success./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleThe Eminence altThe Eminence classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2018/06/project_tile-1.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>The Eminence/h2> h6>span>Branding/span>/h6> div classlinks-wrap> a hrefhttps://vimeo.com/251242155 classinfo info-dump-button data-target-idpresence-portfolio-item856>img titleThe Eminence altThe Eminence srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item856> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Tile_1.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Tile_2.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Tile_3.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Tile_4.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Tile_5.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Eminence_web_animation-3.gif classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Ipad_2-2.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/eminence_1.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/eminence_main.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>04strong>/ 18/strong>/span>/h5> h1>The Eminence/h1> h6>span>Branding/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>ul> li>Integrated Campaign Strategy & Implementation/li> li>Positioning Strategy/li> li>Tone of Voice Identification/li> li>Art Direction/li> li>Photography/li> li>Creative/li> li>Graphic Design/li> li>Web Development / Web Design/li> li>Environmental Branding/li> li>Copywriting/li> li>Video Motion & Animation/li> li>Digital Communications/li>/ul>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>Located in the prime position of the James Street Precinct, The Eminence is a boutique commercial headquarters designed to embrace leading professionals in both productive business and quality of life. An environment encompassing holistic well-being through atmosphere, design and architecture is taking shape. The advantageous location paired with a healthy work environment and curated dining establishments, presented Prodigy+ the challenge to create an elite campaign strategy, amplifying the works of strong>O’Neil Architecture/strong> and the strong>Pellegrino Group Australia/strong>. The Eminence brand required connectivity across all platforms in order to capture the attention of an intellectual, cultured and time-conscious market.h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>Prodigy+ ran a series of workshops in order to gain key insight towards the building’s functionality and the needs of a rising professional market. The strategy was built on the principles of Brisbane’s high-functioning business-people; cultivated, articulate and thoughtful in presentation. The identity itself defines a place of established intelligence amid an architectural ecosystem, inspiring elite performance and social connections.The photography direction captures a deep focus plus holistic vision to engage with a highly ambitious character. An aspirational Tone of Voice and progressive visual language merge together with digital undertones to represent interconnected energy. Prodigy+ collaborated closely with strong>MR. P Studios/strong> on the art direction for the renders, this encapsulated the building’s style, integrated natural elements and architectural aesthetic. Prodigy+ also created a digital brochure, hoardings, billboards and a website; to form a campaign that instils an ever-evolving culture that connects the elite and ignites an energy and purpose to achieve at 89 McLachlan Street./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleMetro Rental Campaign altMetro Rental Campaign classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2017/09/Metro-Rentals_Feature.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Metro Rental Campaign/h2> h6>span>Integrated Campaign/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2017/09/Metro-Rentals_Feature.jpg classinfo info-dump-button data-target-idpresence-portfolio-item828>img titleMetro Rental Campaign altMetro Rental Campaign srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item828> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2017/09/St_Tropez_GALL-1.jpg classimg-responsive altMetro Rental Campaign titleMetro Rental Campaign />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/09/St_Tropez_GALL-2.jpg classimg-responsive altMetro Rental Campaign titleMetro Rental Campaign />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/10/St_Tropez_GALL-3.jpg classimg-responsive altMetro Rental Campaign titleMetro Rental Campaign />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>05strong>/ 18/strong>/span>/h5> h1>Metro Rental Campaign/h1> h6>span>Integrated Campaign/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>ul> li>Creative/li> li>Integrated campaign/li> li>Art direction/li> li>Digital advertising/li> li>Web Design & Development/li> li>Print communications/li> li>Industry analysis/li>/ul> h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>Newstead Central’s St Tropez consists of 231 luxury apartments located in one of Brisbane’s fastest growing inner-city suburbs. The client engaged us to kick start their rental campaign and boost tenancy rates in this brand new development, coordinating a cohesive campaign across a mix of mediums, raising awareness for St Tropez as well as promoting a limited-time incentive offer.h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>Market research was undertaken to explore the customer journey and gain insight into the internal sales process to help the team capitalise on lead generation and address potential barriers to successful outcomes. We strategically created all the collateral in the campaign that spanned across flyers, EDMs, Spotify and online advertising to engage with the core demograph. Since the campaign began, we have successfully spiked consumer enquiries which were converted to 85% of the required apartments leased in the first few weeks, saving the company millions of dollars in additional outgoings./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleMagari altMagari classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2017/06/MAR_Feat.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Magari/h2> h6>span>Branding, Campaign/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2017/06/MAR_Feat.jpg classinfo info-dump-button data-target-idpresence-portfolio-item789>img titleMagari altMagari srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item789> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/Magari_Logo_NEW.gif classimg-responsive altMagari titleMagari />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/MAR_Gall_1.jpg classimg-responsive altMagari titleMagari />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/MAR_Website_D01.gif classimg-responsive altMagari titleMagari />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/MAR_Gall_4.jpg classimg-responsive altMagari titleMagari />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>06strong>/ 18/strong>/span>/h5> h1>Magari/h1> h6>span>Branding, Campaign/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3> li>Brand Strategy/li>li>Brand Identity/li> li>Art direction/li> li>Creative/li> li>Web Design & Development/li> li>Copywriting/li> li>Event Branding/li> li>Print communications/li> li>Photography & videography/li>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>Magari began as a dream between two families who wanted to showcase their Italian heritage, family traditions and beloved Italy to a discerning few that could truly appreciate its treasures. They recognised that seasoned travellers are no longer satisfied with just a luxurious place to stay in a fabulous part of the world, rather they seek truly bespoke-not-manufactured experiences, refined luxury with pure immersion – a place where they aren’t mere visitors but a vital part of the location itself, woven into its history and future. Thus, the families forged a partnership and brought Prodigy+ on board to bring this ambitious vision to life and build their brand from the ground up. br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>Following a series of workshops, research and immersion sessions, the name Magari– meaning ‘If only it was true’ – was born and concept evolved into becoming an exclusive members-only club. P+ developed a unique identity that stays true to the rich and authentic story behind the brand’s founders. The logo marries a modern interpretation of their family crests with their passion for providing unforgettable, unique experiences. The brand positioning of ‘ancient / modern’ reflects a destination where centuries of history, culture and modernity converge in harmony. To capture the essence of the Magari Estate, Prodigy+ travelled to Italy to shoot the natural beauty of the location and surrounding region for both stills and video to deliver a range of communication platforms to enable the target audience to connect with this truly unique, cultural luxurious offering. In every touchpoint produced, the sense of exclusivity and elegance is conveyed with emphasis on curating high-quality, tactile materials./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleCricket Australia – Youth Pathways altCricket Australia – Youth Pathways classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2017/06/CA_thumbnail-1.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Cricket Australia – Youth Pathways/h2> h6>span>Brand Strategy & Repositioning/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2017/06/CA_thumbnail-1.jpg classinfo info-dump-button data-target-idpresence-portfolio-item790>img titleCricket Australia – Youth Pathways altCricket Australia – Youth Pathways srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item790> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/CA_Image-Style.jpg classimg-responsive altCricket Australia – Youth Pathways titleCricket Australia – Youth Pathways />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/CA_1.jpg classimg-responsive altCricket Australia – Youth Pathways titleCricket Australia – Youth Pathways />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/CA_2.jpg classimg-responsive altCricket Australia – Youth Pathways titleCricket Australia – Youth Pathways />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>07strong>/ 18/strong>/span>/h5> h1>Cricket Australia – Youth Pathways/h1> h6>span>Brand Strategy & Repositioning/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>li>Brand Strategy/li> li>Digital Strategy/li> li>Art direction/li> li>Creative/li> li>Graphic Design/li>li>Digital / Press / Outdoor / Radio / TV Advertising/li> li>Brochure design/li> li>Print communications/li>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>Cricket is one of Australia’s most loved summer sports and is both a cherished memory and weekend ritual for thousands of kids. The Cricket Australia Youth Pathways Initiative provides that crucial playing ground for nurturing and uncovering talent that look to pursue their dreams in the adult leagues. Unfortunately, the development of youth from junior to adult cricket flies under the radar and is a critically untapped market segment. It needed to raise its profile and attract consumer and stakeholder attention. Some of the key challenges facing the Youth Pathways program including naming confusion and having something of an identity crisis. With no clear strategy to guide the ship, the program ended up appearing invisible and ineffective to the public. So Cricket Australia came to Prodigy+ who not only understood the ins and outs of cricket but had extensive experience in repositioning brands.br>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>This presented an opportunity for Cricket Australia and Prodigy+ to create a new brand story for the Youth Championships that drew connections - between past players and future stars, from backyard cricket to national glory. The new brand positioning amplified the energy, tapping into every young cricketers’ dream of reaching the highest levels of cricket. The new identity is highly dynamic with hero imagery that brings their Cricket Australia Pathway journey to life. The typographic treatment and graphics make it instantly recognisable and infinitely adaptable to future roll-outs. Additionally, there was a specific focus on enhancing the Youth Pathways’ digital presence with every deliverable promoting their website to gain traction and increase brand awareness. /div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleCohort altCohort classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2017/06/COGO_GALL-COVER.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Cohort/h2> h6>span>Rebrand/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2017/06/COGO_GALL-COVER.jpg classinfo info-dump-button data-target-idpresence-portfolio-item781>img titleCohort altCohort srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item781> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2017/10/COGO_GALL-1.gif classimg-responsive altCohort titleCohort />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/09/COGO_GALL-2.jpg classimg-responsive altCohort titleCohort />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/09/COGO_GALL-3.jpg classimg-responsive altCohort titleCohort />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/10/COGO_GALL-4.jpg classimg-responsive altCohort titleCohort />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/10/COGO_GALL-5.jpg classimg-responsive altCohort titleCohort />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>08strong>/ 18/strong>/span>/h5> h1>Cohort/h1> h6>span>Rebrand/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3> li>Brand Strategy/li> li>Brand Identity/li> li>Digital Strategy/li> li>Content Strategy/li> li>Art direction/li> li>Creative/li> li>User Experience UX / UI/li> li>Web Development / Web Design/li> li>Copywriting/li> li>Brochure design/li> li>Photography & videography/li> li>Print communications/li>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back story/h3>Cohort is a young and innovative company that provides products and services to the education sector, offering a fairer deal for students paying their tuition fees, insurance and many other services required when studying overseas. From their origins as a start up in 2011, Cohort has a presence in 11 countries and has helped over 30,000 students achieve their dreams. Unfortunately, despite the considerable amount of buzz and accolades from government, industry and media, the target market globally generally had little knowledge of the services Cohort offered. Internally, Cohort also had some difficultly reining in their confusing range of offerings and defining what was brand and what was product. Cohort came to Prodigy+ to assist them with clearing the confusion and revitalising the brand experience.br>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand story/h3>Cohort needed a radical new approach for above-the-line communications. One that offered clarity, resonated with people, fostered brand recognition and positioned them for future growth. Prodigy+ ran a series of workshops, interviews and focus groups to intimately understand the business, mapped out the brand strategy and architecture for both Cohort, the parent company, and for their consumer brand – Cohort Go. This included evolving the visual language of Cohort Go with conceptual development and art direction of the brand story, photography style and crafting a positive tone-of-voice to spark conversation, and not speak at their audiences.The strategy was anchored by the idea of ‘Uniting the global student community for life’s journey’ which succinctly reflects the core objective of the business. The new identity injects much needed energy and life into the brand without sacrificing a sense of trustworthiness and authority, empowering the brand across diverse target sectors. The dynamic logo suite is versatile and adaptable and will grow alongside Cohort’s future endeavours./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleThe Brook Run altThe Brook Run classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2017/06/BR_GALL-feat_NEW.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>The Brook Run/h2> h6>span>Campaign/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2017/06/BR_GALL-feat_NEW.jpg classinfo info-dump-button data-target-idpresence-portfolio-item800>img titleThe Brook Run altThe Brook Run srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item800> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/BR_GALL-3.jpg classimg-responsive altThe Brook Run titleThe Brook Run />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/BR_GALL-2-2.jpg classimg-responsive altThe Brook Run titleThe Brook Run />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/BR_GALL-1-3.jpg classimg-responsive altThe Brook Run titleThe Brook Run />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>09strong>/ 18/strong>/span>/h5> h1>The Brook Run/h1> h6>span>Campaign/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our Role /h3> li>Brand Strategy/li> li>Art direction/li> li>Creative/li> li>Graphic Design/li> li>Apparel design/li> li>Sponsorship Presentations/li>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>p>The Brook Run had been held over three successful years in the local Inner North Brisbane suburbs but took a year off to consolidate resources due to a strain on volunteers and organisers. The Run is organised by a not-for-profit organisation that gives back to the local sporting community and has a strong charity alignment. The Brook Run engaged with Prodigy+ to lead a brand overhaul and performance strategy working towards sustained success, high levels of community engagement and building participant numbers year-on-year./p>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3> p>Prodigy+ took the organising team through a strategy session to outline the barriers to success, brand awareness, brand identity, KPI’s for race numbers and steps to success moving forward. Prodigy+ created a new logo, introduced colours to represent a dynamic new direction, designed and built a new website to give life to the Brand, which subsequently created a positive user experience that had a strong impact on the target audience. The adoption of a colour run for the kids race to promote fun and a healthy lifestyle was also a Prodigy+ initiative. /p>p>The 2017 Brook Run saw: li>70% increase in Participation/li> li>1,054% increase in Facebook Post Engagements/li> li>62% increase in Facebook Reach/li> li>187% Increase in Facebook Actions on Page /li>/div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleDomino’s Rally 2016 altDomino’s Rally 2016 classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2016/06/Portfolio-Thumbnail.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Domino’s Rally 2016/h2> h6>span>Event/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2016/06/Portfolio-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item748>img titleDomino’s Rally 2016 altDomino’s Rally 2016 srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item748> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Day_1_073.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Gala_Dinner_029.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Day_2_113.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Gala_Dinner_059.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Gala_Dinner_064.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Gala_Dinner_202.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Gala_Dinner_224.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>10strong>/ 18/strong>/span>/h5> h1>Domino’s Rally 2016/h1> h6>span>Event/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>This year the Rally was relocated to Brisbane Convention Centre, to accommodate the highest attendance numbers to date. Acting as event facilitators, and with the overarching theme of Fast where it matters, and slow where it counts, 2 days followed, including pizza-making competitions, executive presentations, workshops and an awards dinner. The highlight of the event was the DRU (Domino’s Robotic Unit) reveal, which gained global attention in print and broadcast media.br/>br/>Prodigy+ was also part of the content creation, all communication touchpoints were creatively enhanced for the show – developing videos, assisting in the executive presentations and workshop materials, etc. br/>br/>Our role was extensively involved and hands-on, from managing production crew, overseeing bump-in, liaising with the venue and production team, running rehearsals and making sure the schedule was on-track and on-time, with amazing results. /div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleMercy Ships altMercy Ships classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2016/03/Portfolio-Thumbnail-mercyships.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Mercy Ships/h2> h6>span>Rebrand/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2016/03/Portfolio-Thumbnail-mercyships.jpg classinfo info-dump-button data-target-idpresence-portfolio-item726>img titleMercy Ships altMercy Ships srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item726> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Slide_MS_1.jpg classimg-responsive altMercy Ships titleMercy Ships />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Slide_MS_2.jpg classimg-responsive altMercy Ships titleMercy Ships />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Slide_MS_3.jpg classimg-responsive altMercy Ships titleMercy Ships />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>11strong>/ 18/strong>/span>/h5> h1>Mercy Ships/h1> h6>span>Rebrand/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>p>Mercy Ships is a charity that has in the past rested on its Christian laurels, which has worked well in the past. But, with census data showing religious sentiment being on a continual downward slide since the 1990’s, and a slew of other charities and causes popping up in recently, it was time to take another approach, and re-educate the market and client to a new way forward./p>p>Our answer was to focus on the positive result of a patient visiting Mercy Ships, as positivity is non-secular, and speaks to people on a more universal scale. All executions feature happy smiling faces, to show the outcome of a happy interaction with the charity. Colour palette is based around the original brand colours of dark blue and green, with brush typography to further show how approachable and the personality of the brand./p>p>Executions have covered print and digital (direct mail campaigns, Facebook ads, remarketing, website), and the outcome has been conclusive, with recent campaigns showing that, when compared to the previous year’s statistics, the number of donors has increased, as well as the value of each donation has increased, while the overall cost of the exercise was lower./p>p>The key performance indicator is return on investment, with last year’s results showing an ROI of $24 for every dollar spent, compared with 2015 the results show $32 for every dollar spent, a 134% increase./p>/div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleDomino’s Investor Relations altDomino’s Investor Relations classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2016/02/IR-Thumbnail.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Domino’s Investor Relations/h2> h6>span>Website/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2016/02/IR-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item722>img titleDomino’s Investor Relations altDomino’s Investor Relations srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item722> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/IR-Slide.jpg classimg-responsive altDomino’s Investor Relations titleDomino’s Investor Relations />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>12strong>/ 18/strong>/span>/h5> h1>Domino’s Investor Relations/h1> h6>span>Website/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>With an ever-increasing stock price, a multitude of media interest and a sophisticated shareholder base, it was time for Domino’s to create a site that was specifically geared towards shareholders. This include any information that would be relevant to both current and potential investors – such as listing the executive team for all 6 markets, latest news stories, an events calendar, and Annual Reports from the past 5 years. In keeping in line with their knack for being on the forefront of the digital revolution, the landing page features the current live DPE shareprice (sourced directly from the ASX), with user controls of own value of investment available once you have logged in./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleMetro Property altMetro Property classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2016/02/Metro-Thumbnail.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Metro Property/h2> h6>span>Website/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2016/02/Metro-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item719>img titleMetro Property altMetro Property srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item719> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Metro-Slide.jpg classimg-responsive altMetro Property titleMetro Property />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Slide_Metro_Web_1.jpg classimg-responsive altMetro Property titleMetro Property />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Slide_Metro_Web_2.jpg classimg-responsive altMetro Property titleMetro Property />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>13strong>/ 18/strong>/span>/h5> h1>Metro Property/h1> h6>span>Website/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>Following on from the brand upgrade, a full revamp of the website, with the aim to be modern, stylish and visually represent the numerous projects Metro has completed in the past, and the many developments that are scheduled for the future. Listing full suite of properties, with seamless design parallels with the companion communication piece of the Brand Book. Also incorporates flipbook integration. /div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleBOQ Prove It’s Possible altBOQ Prove It’s Possible classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2016/02/BOQ-Thumbnail.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>BOQ Prove It’s Possible/h2> h6>span>Branding + Video + Annual Report/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2016/02/BOQ-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item709>img titleBOQ Prove It’s Possible altBOQ Prove It’s Possible srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item709> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/BOQ-Slide.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide2.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide3.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide5.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide4.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide6.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide7.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>14strong>/ 18/strong>/span>/h5> h1>BOQ Prove It’s Possible/h1> h6>span>Branding + Video + Annual Report/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>The strategy we developed was based around the idea of stripping back the layers, being more transparent and simplifying the process, the Prove It’s Possible campaign was an opportunity to showcase BOQ in a new light, with a view to stimulating both internal and external stakeholders. With a foundation in the 5 pillars of being Personal, Loveable, Focused, Nimble and Modern and the creative concept of drawing on a blackboard to reflect the essence of the program, the video executions tell the story of the Bank of Queensland, in an informative and approachable way.All creative (including scriptwriting, illustration and animation) was completed in-house, for use in the 2015 Annual Report. /div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleQueen of Pops altQueen of Pops classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2015/11/QoP-Thumbnail.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Queen of Pops/h2> h6>span>Brand Creation & Identity/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2015/11/QoP-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item686>img titleQueen of Pops altQueen of Pops srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item686> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2015/11/Slide_QoP_2.jpg classimg-responsive altQueen of Pops titleQueen of Pops />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2015/11/Slide_QoP_3.jpg classimg-responsive altQueen of Pops titleQueen of Pops />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2015/11/Slide_QoP_1.jpg classimg-responsive altQueen of Pops titleQueen of Pops />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>15strong>/ 18/strong>/span>/h5> h1>Queen of Pops/h1> h6>span>Brand Creation & Identity/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>The coffee market in Australia is a massively cluttered space and required a unique point of view to be a cut above the bearded hipsters and their specialty single origin blends. We saw the birth of a distinctly Australian product, and were honored to create the new brand, essence and identity for the range of bespoke double ristretto ice cream, from the logo to the store roll-out./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleBUPA NCC altBUPA NCC classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2014/12/BNCC-Thumbnail-800x800.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>BUPA NCC/h2> h6>span>Signage/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2014/12/BNCC-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item599>img titleBUPA NCC altBUPA NCC srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item599> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BNCC_1.jpg classimg-responsive altBUPA NCC titleBUPA NCC />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BNCC_2.jpg classimg-responsive altBUPA NCC titleBUPA NCC />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BNCC_3.jpg classimg-responsive altBUPA NCC titleBUPA NCC />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>16strong>/ 18/strong>/span>/h5> h1>BUPA NCC/h1> h6>span>Signage/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>Custom branded signage installation at the BUPA National Cricket Centre/div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleBOQ Love Your Work altBOQ Love Your Work classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2014/12/BOQ-LYW-Thumbnail-800x800.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>BOQ Love Your Work/h2> h6>span>Creative + Production/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2014/12/BOQ-LYW-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item588>img titleBOQ Love Your Work altBOQ Love Your Work srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item588> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BOQ-LYW_1.jpg classimg-responsive altBOQ Love Your Work titleBOQ Love Your Work />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BOQ-LYW_2.jpg classimg-responsive altBOQ Love Your Work titleBOQ Love Your Work />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BOQ-LYW_3.jpg classimg-responsive altBOQ Love Your Work titleBOQ Love Your Work />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>17strong>/ 18/strong>/span>/h5> h1>BOQ Love Your Work/h1> h6>span>Creative + Production/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>Custom creative and production of event materials for client award ceremony. Invitation, booklet, place cards and thank you cards./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleRibs and Rumps altRibs and Rumps classimg-responsive srchttp://prodigyplus.com/wp-content/uploads/2015/02/RR_LambLovers-Thumbnail-800x800.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Ribs and Rumps/h2> h6>span>Campaign/span>/h6> div classlinks-wrap> a hrefhttp://prodigyplus.com/wp-content/uploads/2015/02/RR_LambLovers-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item619>img titleRibs and Rumps altRibs and Rumps srchttp://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item619> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2015/02/Slide_RRLLU_1.jpg classimg-responsive altRibs and Rumps titleRibs and Rumps />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2015/02/Slide_RRLLU_3.jpg classimg-responsive altRibs and Rumps titleRibs and Rumps />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2015/02/Slide_RRLLU_2.jpg classimg-responsive altRibs and Rumps titleRibs and Rumps />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>18strong>/ 18/strong>/span>/h5> h1>Ribs and Rumps/h1> h6>span>Campaign/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>Full execution of advertising campaign for Ribs and Rumps Australia Day Lamb Month. Includes photoshoot, creative concepting for print, outdoor and digital. /div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> /div> /div> /section> /section> /section> /section> section classmast-wrap overlay-close> section data-testfsdfdsf idculture classpage-section presence-page-section stylebackground: url() #ffffff;> div classclearfix>/div> section classinner-section clearfix>div classcontainer >div classrow align-center>h1 classmain-heading “”>The Culture/h1>/div>div classrow align-center>p classpromo-text about-txt align-center medium-txt wow slideInRight>An inspired team of multi-discipline producers, all projects are assigned a core team of creatives, specialists and a dedicated point of contact to work closely with you and tell your story./p> p classpromo-text about-txt align-center wow slideInRight>Our people are a real point of difference, and so between our expertise in craft and commitment to our clients, we deliver all executions to the highest standard./p> p classpromo-text about-txt align-center wow slideInRight>Each project is a fresh challenge solved, and we take pride in being agile in management and dynamic in creative expression. Through our structured approach we are able to leverage real results to meet your targets./p> p classpromo-text about-txt align-center wow slideInRight>We have a culture of being accessible around the clock and our project management ethos is based on timeliness and value – assessing a project and maximising returns on investment, to bring the brand to life and remain cost efficient./p> p classpromo-text about-txt align-center wow slideInRight>We are the definition of niche. We think like artists, and operate like professionals. 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display: none !important;}@media (min-width: 1024px) and (max-width: 5000px) { .page-id-1419 .container { max-width: 1450px; width: 90%; margin-left:auto; margin-right:auto; }} /style> !-- Global site tag (gtag.js) - Google Analytics -->script async srchttps://www.googletagmanager.com/gtag/js?idUA-100555762-1>/script>script> window.dataLayer window.dataLayer || ; function gtag(){dataLayer.push(arguments);} gtag(js, new Date()); gtag(config, UA-100555762-1);/script>/head>body classhome page-template page-template-the-onepage page-template-the-onepage-php page page-id-393>div classoverlay overlay-hugeinc hidden-lg> button typebutton classoverlay-close>Close/button> nav> ul classvertical-nav>li>a href# classfancy-nav-close scroll is_onepage >span>Home/span>/a>/li>li>a href#about classfancy-nav-close scroll is_onepage >span>Studio/span>/a>/li>li>a href#services classfancy-nav-close scroll is_onepage >span>Expertise/span>/a>/li>li>a href#portfolio classfancy-nav-close scroll is_onepage 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href#about classscroll is_onepage>Studio/a>/li>li>a href#services classscroll is_onepage>Expertise/a>/li>li>a href#portfolio classscroll is_onepage>Portfolio/a>/li>li>a href#culture classscroll is_onepage>Culture/a>/li>li>a href#connect classscroll is_onepage>Connect/a>/li>/ul> /div> /div> /div> !-- navbar:ends -->/header>!-- standard-header:ends --> section data-testfsdfs idannual-reporting classshowcase-page mast-wrap presence-page-section> div classshowcase-nav-dummy visible-lg>img srchttps://prodigyplus.com/wp-content/themes/presence-child/images/showcase.png altshowcase-nav/>ul classnavigation showcase-nav>/ul>/div> div classshowcase-item > div classslide video-layer idpresence-showcase-7 data-slidepresence-showcase-7> div idvideo-container-7 classvideo-container data-fallback-imagehttp://3.107.51.153/wp-content/uploads/2014/11/background-8.png> iframe idhome-video srchttps://player.vimeo.com/video/112231919?autoplay1&loop1&title0&byline0&portrait0&background1 width2560 stylewidth:100%;position:fixed;top:-300px; height1440 frameborder0 webkitallowfullscreen mozallowfullscreen allowfullscreen>/iframe> div classvideo-overlay-content> div classvertical-center stylemargin-top:150px;>div classclearfix>/div> section classinner-section clearfix>div classcontainer full-height>div classrow align-center add-bottom-small vertical-center>img decodingasync classalignnone wp-image-230 hero-image srchttp://3.107.51.153/wp-content/uploads/2014/04/positively.png srcsethttp://3.107.51.153/wp-content/uploads/2014/11/positively-mobile.png 640w, http://3.107.51.153/wp-content/uploads/2014/04/positively.png altPositively Powering Brands />/div>/div>/section> div classclearfix>/div>div classfull-height styleposition: absolute; top: 0; width: 100%; pointer-events: none;>img decodingasync classalignnone wp-image-356 stroke styleposition: absolute; bottom: -35px; pointer-events: none; width: 100%; srchttp://3.107.51.153/wp-content/uploads/2014/04/brush-strokes-Black-Single.png altStroke />/div>/div> /div> /div> /div> /div> div classshowcase-end>/div> /section> section classmast-wrap overlay-close> section data-testfsdfdsf idabout classpage-section presence-page-section stylebackground: url() #171717;> div classclearfix>/div> section classinner-section clearfix>div classcontainer >div classrow align-center>h1 classmain-heading white-txt>The Studio/h1>/div>div classrow align-center>p classpromo-text about-txt white-txt medium-txt align-center wow slideInRight>We are committed to bridging the gap between concept and result./p>p classpromo-text about-txt white-txt align-center wow slideInRight>Whatever the project, the energy of our relationships is always the same. Together with our clients, we hum like electricity until the light bulb switches on and we have the solution that changes everything and electrifies the campaign. We believe our positive culture is a real point of difference, and positivity infuses all interactions here at Prodigy+./p>p classpromo-text about-txt white-txt align-center wow slideInRight>Our clients are everything from national brands with multi-channel communication agencies to start-ups that have grown into thriving businesses./p>p classpromo-text about-txt white-txt align-center wow slideInRight>When you come to Prodigy+, you are coming to an artisan studio that will customise a solution to fit your vision, and spark interest within your audience. Furthermore, we are one of the only agencies with a photographer in-house, which ensures your content is controlled and tailored to your unique needs./p>p classpromo-text about-txt white-txt align-center wow slideInRight>At our heart, we are storytellers. Storytellers who execute memorably and cost-effectively, because we’re powered by positive./p>/div>/div>/section> div classclearfix>/div>div styleposition:absolute;top:0;width:100%;height:100%;pointer-events:none;>img decodingasync srchttp://3.107.51.153/wp-content/uploads/2014/11/brush-strokes-White-Single.png altStroke classalignnone wp-image-356 stroke styleposition:absolute;bottom:-30px;pointer-events:none;width:100%/>/div> /section> /section> section classmast-wrap overlay-close> section data-testfsdfdsf idservices classpage-section presence-page-section stylebackground: url() #FFFFFF;> div classclearfix>/div> section classinner-section clearfix>div classcontainer align-center>h1 classmain-heading align-center>Expertise/h1>div classrow equal-height-wrap wow slideInLeft>article classcol-md-4 align-center services-inner-content grey-bg equal-height> img decodingasync titleBranding altBranding classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/branding-dark.png/> h3 classdark-txt>Branding/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Brand identity, Brand naming, Brand research & analysis, Brand asset management, Corporate guidelines, Stationery./p> /article>article classcol-md-4 align-center services-inner-content dark-low-bg equal-height> img decodingasync titleAdvertising altAdvertising classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/a-vertising.png/> h3 classwhite-txt>Advertising/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Advertising campaigns, Media buying, Outdoor advertising./p> /article>article classcol-md-4 align-center services-inner-content grey-bg equal-height> img decodingasync titleCreative altCreative classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/creative-dark.png/> h3 classdark-txt>Creative/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Graphic design, Collateral, Packaging design, Photography, Copywriting./p> /article>/div>div classrow equal-height-wrap wow slideInRight>article classcol-md-4 align-center services-inner-content dark-low-bg equal-height> img decodingasync titleDigital altDigital classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/digital.png/> h3 classwhite-txt>Digital/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Website design & build, CMS, E‑Commerce, WordPress, UI, Video, TV & Radio production, still images & animation./p> /article>article classcol-md-4 align-center services-inner-content grey-bg equal-height> img decodingasync titleProduction altProduction classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2015/01/camera-dark.png/> h3 classdark-txt>Production/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Print, TV, Radio, Video, Shooting, Signage, Billboards./p> /article>article classcol-md-4 align-center services-inner-content dark-low-bg equal-height> img decodingasync titleOnline Marketing altOnline Marketing classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/online.png/> h3 classwhite-txt>Online Marketing/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>SEO, PPC, Adwords, Viral campaigns, EDM blasts, Social media marketing, channel promotion./p> /article>/div>div classrow equal-height-wrap wow slideInLeft>article classcol-md-4 align-center services-inner-content grey-bg equal-height> img decodingasync titleTraditional Marketing altTraditional Marketing classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/11/traditional-dark.png/> h3 classdark-txt>Traditional Marketing/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Events, Trade shows & displays, Market research, strategy, Ongoing marketing support, Direct marketing campaigns, Public relations, Signage./p> /article>article classcol-md-4 align-center services-inner-content dark-low-bg equal-height> img decodingasync titleCorporate Communications altCorporate Communications classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/12/corporate.png/> h3 classwhite-txt>Corporate Communications/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Financial communications, message, strategy and execution./p> /article>article classcol-md-4 align-center services-inner-content grey-bg equal-height> img decodingasync titleInvestor Relations altInvestor Relations classimg-responsive srchttp://3.107.51.153/wp-content/uploads/2014/12/investor-dark.png/> h3 classdark-txt>Investor Relations/h3> div classliner-small-center>span classcolor-bg>/span>/div> p>Specialist expertise in the listed sector, ASX, NSX, IPO, AIM, TSX, NASDAQ, NYSE, LSE, DBG, SGX/p> /article>/div>/div>/section> div classclearfix>/div>div styleposition: absolute; top: 0; width: 100%; height: 100%; pointer-events: none;>img decodingasync classalignnone wp-image-356 stroke styleposition: absolute; bottom: -30px; pointer-events: none; width: 100%; srchttp://3.107.51.153/wp-content/uploads/2014/04/brush-strokes-Black-Single.png altStroke />/div> /section> /section> section idportfolio classportfolio mast-wrap page-section presence-page-section stylebackground: url() #171717;> section classinner-section> div classclearfix>/div> section classinner-section clearfix>div classcontainer add-bottom-small>div classrow align-center wow slideInDown>h1 classmain-heading white-txt wow “”>The Portfolio/h1>/div>div classrow align-center wow slideInRight>p classpromo-text about-txt white-txt wow slideInRight>Click through for a selection of our recent works/p>/div>/div>/section> div classclearfix>/div>div styleposition: absolute; top: 0; width: 100%; height: 100%; pointer-events: none;>img decodingasync classalignnone wp-image-356 stroke styleposition: absolute; bottom: -30px; pointer-events: none; width: 100%; srchttp://3.107.51.153/wp-content/uploads/2014/11/brush-strokes-White-Single.png altStroke />/div> /section> section classinner-section preview-wrap> section classcontainer> div idportfolio_expander_wrap classclearfix>/div> !-- Filter --> div idfilter classclearfix> div idfilter_wrapper classcolor-bg> ul idportfolioFilter classtext-center> /ul> /div> /div> !-- End: Filter --> section idportfolio-wrap> !-- Thumbnails --> div idportfolio_thumbs> div idgrid classmain sortablePortfolio clearfix> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titlePrice Attack altPrice Attack classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2019/02/PA_Images_cover.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Price Attack/h2> h6>span>Brand Strategy/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2019/02/PA_Images_cover.jpg classinfo info-dump-button data-target-idpresence-portfolio-item916>img titlePrice Attack altPrice Attack srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item916> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images2-2.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images3-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images5-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images6-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images7-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2019/02/PA_Images8-1.jpg classimg-responsive altPrice Attack titlePrice Attack />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>01strong>/ 18/strong>/span>/h5> h1>Price Attack/h1> h6>span>Brand Strategy/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>ul> li>Brand Strategy/li> li>Positioning Strategy/li> li>Tone of Voice Identification/li> li>Art Direction/li> li>Photography/li> li>Creative/li> li>Graphic Design/li> li>Campaign Creation/li> li>TVC/li> li>Store Design/li>/ul>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3> From its founding in the 1980s, Price Attack has a long been in the psyche of the Australian public as the key destination for everything hair and today operates a chain of 75 locations nationwide. Recent industry sales have lagged as today’s consumers demand more from their retail environments, especially with younger demographics seeking distinct experiences and value beyond just low prices.Prodigy+ was engaged to reinvigorate the Price Attack brand, drawing on existing brand equity and shaking off existing perceptions that had been holding the brand back. The rebrand injects new life into the brand experience, evolving all brand touch points from internal culture, franchisee on-boarding to all aspects of the visual rebranding.h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>In a marketplace cluttered with unattainable looks and narrow definitions of beauty, we challenged the typical ‘high fashion’ aesthetics seen with hair and beauty and offered a fresh perspective. We anchored the brand strategy, tone of voice and visual identity from the mantra of ‘being real’ and the empowerment that it has on people. One’s hair is an expression of personality and self and we harnessed the confidence that comes from a great-hair day into the core brand promise: ‘Get the look’.This human-centred design approach speaks to both within the brand and the customer journey – backing their products (range), staff (value) and expertise (advice) as on-the-ground Brand Champions, who in turn empower women (and men) to look fantastic and feel confident in who they are. This lifts the perceived brand value from transactional to relational; evolving customers into clients into fans.The refreshed identity finesses the details of the brand name and logomark and elevates the brand with its modern and confident persona. The colour palette has been evolved to black and bronze, adding a touch of refinement to the brand. Seasonal palettes were introduced to give fresh and confident colour pops to campaigns. New photography was commissioned showcasing real women from all walks of life captured in authentic compositions that is both aspirational and relatable. We worked closely with the internal marketing team on the launch campaign that included TVCs, social media, print collateral, point of sale, store design and ongoing creative direction./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleCUA altCUA classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2018/06/web_tile_CUA.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>CUA/h2> div classlinks-wrap> a hrefhttps://vimeo.com/196799931 classinfo info-dump-button data-target-idpresence-portfolio-item884>img titleCUA altCUA srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item884> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/web_tile_CUA-1.jpg classimg-responsive altCUA titleCUA />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/video_still_1.jpg classimg-responsive altCUA titleCUA />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/video_still_2.jpg classimg-responsive altCUA titleCUA />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/video_still_5.jpg classimg-responsive altCUA titleCUA />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/video_still_7.jpg classimg-responsive altCUA titleCUA />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>02strong>/ 18/strong>/span>/h5> h1>CUA/h1> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>/div>div classlayout-column col-md-12 white-txt>/div>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>ul> li>Strategy Development/li> li>Graphic Design/li> li>Art Direction/li> li>Illustration/li> li>Creative/li> li>Video Motion & Animation/li> li>Digital Communications/li>/ul>strong>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>/strong>CUA is an award winning Australian credit union offering solutions to over 500,000 customers in helping manage their finance. Prodigy+ were commissioned by the CUA Internal Comms team to translate and articulate the vision, pillars and core values of the brand into a new identity of warmth and welcoming for employees. This internal strategy was delivered through the development of campaign material that would enhance staff experiences, called ‘146’. strong>One/strong>, stands for one vision, to be Australia’s mutual leader in growing the financial well-being of digitally active members by 2023. strong>Four/strong>, represents the four company pillars; to deliver great experiences, grow the member base and remain always adaptable and scalable. strong>Six/strong>, exemplifies the six KCA’s, being Deliver, Genuine, Members, Challenge, Action and Growth. strong>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>/strong>Prodigy+ adapted CUA’s visual language, integrating a human-centric persona with a warm playful character that allowed the illustrative style to move throughout the messaging, motivating employees to envision their brand with being their best. Both the brand video and digital materials are highly connective, representing a positive nature of coming together, achieving and contributing with one key goal in mind. Deliverables include an infographic poster, a 10 page digital booklet that captures the key highlights and achievements of CUA’s culture program and a 146 brand video. The new 146, CUA brand video concept was initially story boarded, illustrated and produced in-house at Prodigy+. /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titlePanAust altPanAust classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2018/06/project_tile_1.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>PanAust/h2> h6>span>Brand Strategy/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2018/06/project_tile_1.jpg classinfo info-dump-button data-target-idpresence-portfolio-item862>img titlePanAust altPanAust srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item862> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/cover.jpg classimg-responsive altPanAust titlePanAust />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/inside_spread.jpg classimg-responsive altPanAust titlePanAust />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/spread.jpg classimg-responsive altPanAust titlePanAust />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/way_ahead-1.gif classimg-responsive altPanAust titlePanAust />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/way_ahead_2.gif classimg-responsive altPanAust titlePanAust />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/wayahead2-1.gif classimg-responsive altPanAust titlePanAust />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>03strong>/ 18/strong>/span>/h5> h1>PanAust/h1> h6>span>Brand Strategy/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>ul> li>Brand Strategy/li> li>Positioning/li> li>Copy Writing/li> li>Tone of Voice/li> li>Visual Direction/li> li>Creative Direction/li> li>Print and Layout Design/li>/ul>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>PanAust Limited, is a leading copper and gold producer, operating in Laos, Papua New Guinea, Myanmar, Chile and headed up in Queensland. Wanting to shift their image, PanAust constructed a new campaign brand direction called Way Ahead, and intended to deliver their progressive image in the upcoming annual report. PanAust came to Prodigy+ to implement the brand, harnessing the heart and soul of the company’s success, the people. The challenge: To deliver an inclusive and agile brand positioning and inject it into the PanAust annual report, all within a 5 day turn-around. h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>em>Way Ahead/em>, stands for more than a focused, sustainable business model. em>Way Ahead/em> is a statement of intent, delivered to include the PanAust team on the front-line of success. The Prodigy+ creative team connected the meaning of em>Way Ahead/em> to people, utilising symbolism and functionality to convey the company message and build momentum. The last letter of Way Ahead, ‘D’, is shaped to symbolise progression, forming an arrow to convey both direction and speed and drawing the readers eye to key points. The shape and edges portray the angular and jagged foundations displayed in a mining company, visually expanding to form a window throughout the report to frame and hero the men and women at PanAust, ultimately representing a confident focus to shareholders. The visual expression of em>Way Ahead/em> through the annual report is complemented by a reflection of copper foil laid throughout the reports typography, highlighting the key words that are synonymous with the spirit and vision; PanAust’s People Forge Our Success./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleThe Eminence altThe Eminence classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2018/06/project_tile-1.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>The Eminence/h2> h6>span>Branding/span>/h6> div classlinks-wrap> a hrefhttps://vimeo.com/251242155 classinfo info-dump-button data-target-idpresence-portfolio-item856>img titleThe Eminence altThe Eminence srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item856> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Tile_1.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Tile_2.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Tile_3.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Tile_4.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Tile_5.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Eminence_web_animation-3.gif classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/Ipad_2-2.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/eminence_1.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2018/06/eminence_main.jpg classimg-responsive altThe Eminence titleThe Eminence />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>04strong>/ 18/strong>/span>/h5> h1>The Eminence/h1> h6>span>Branding/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>ul> li>Integrated Campaign Strategy & Implementation/li> li>Positioning Strategy/li> li>Tone of Voice Identification/li> li>Art Direction/li> li>Photography/li> li>Creative/li> li>Graphic Design/li> li>Web Development / Web Design/li> li>Environmental Branding/li> li>Copywriting/li> li>Video Motion & Animation/li> li>Digital Communications/li>/ul>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>Located in the prime position of the James Street Precinct, The Eminence is a boutique commercial headquarters designed to embrace leading professionals in both productive business and quality of life. An environment encompassing holistic well-being through atmosphere, design and architecture is taking shape. The advantageous location paired with a healthy work environment and curated dining establishments, presented Prodigy+ the challenge to create an elite campaign strategy, amplifying the works of strong>O’Neil Architecture/strong> and the strong>Pellegrino Group Australia/strong>. The Eminence brand required connectivity across all platforms in order to capture the attention of an intellectual, cultured and time-conscious market.h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>Prodigy+ ran a series of workshops in order to gain key insight towards the building’s functionality and the needs of a rising professional market. The strategy was built on the principles of Brisbane’s high-functioning business-people; cultivated, articulate and thoughtful in presentation. The identity itself defines a place of established intelligence amid an architectural ecosystem, inspiring elite performance and social connections.The photography direction captures a deep focus plus holistic vision to engage with a highly ambitious character. An aspirational Tone of Voice and progressive visual language merge together with digital undertones to represent interconnected energy. Prodigy+ collaborated closely with strong>MR. P Studios/strong> on the art direction for the renders, this encapsulated the building’s style, integrated natural elements and architectural aesthetic. Prodigy+ also created a digital brochure, hoardings, billboards and a website; to form a campaign that instils an ever-evolving culture that connects the elite and ignites an energy and purpose to achieve at 89 McLachlan Street./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleMetro Rental Campaign altMetro Rental Campaign classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2017/09/Metro-Rentals_Feature.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Metro Rental Campaign/h2> h6>span>Integrated Campaign/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2017/09/Metro-Rentals_Feature.jpg classinfo info-dump-button data-target-idpresence-portfolio-item828>img titleMetro Rental Campaign altMetro Rental Campaign srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item828> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2017/09/St_Tropez_GALL-1.jpg classimg-responsive altMetro Rental Campaign titleMetro Rental Campaign />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/09/St_Tropez_GALL-2.jpg classimg-responsive altMetro Rental Campaign titleMetro Rental Campaign />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/10/St_Tropez_GALL-3.jpg classimg-responsive altMetro Rental Campaign titleMetro Rental Campaign />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>05strong>/ 18/strong>/span>/h5> h1>Metro Rental Campaign/h1> h6>span>Integrated Campaign/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>ul> li>Creative/li> li>Integrated campaign/li> li>Art direction/li> li>Digital advertising/li> li>Web Design & Development/li> li>Print communications/li> li>Industry analysis/li>/ul> h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>Newstead Central’s St Tropez consists of 231 luxury apartments located in one of Brisbane’s fastest growing inner-city suburbs. The client engaged us to kick start their rental campaign and boost tenancy rates in this brand new development, coordinating a cohesive campaign across a mix of mediums, raising awareness for St Tropez as well as promoting a limited-time incentive offer.h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>Market research was undertaken to explore the customer journey and gain insight into the internal sales process to help the team capitalise on lead generation and address potential barriers to successful outcomes. We strategically created all the collateral in the campaign that spanned across flyers, EDMs, Spotify and online advertising to engage with the core demograph. Since the campaign began, we have successfully spiked consumer enquiries which were converted to 85% of the required apartments leased in the first few weeks, saving the company millions of dollars in additional outgoings./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleMagari altMagari classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2017/06/MAR_Feat.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Magari/h2> h6>span>Branding, Campaign/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2017/06/MAR_Feat.jpg classinfo info-dump-button data-target-idpresence-portfolio-item789>img titleMagari altMagari srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item789> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/Magari_Logo_NEW.gif classimg-responsive altMagari titleMagari />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/MAR_Gall_1.jpg classimg-responsive altMagari titleMagari />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/MAR_Website_D01.gif classimg-responsive altMagari titleMagari />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/MAR_Gall_4.jpg classimg-responsive altMagari titleMagari />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>06strong>/ 18/strong>/span>/h5> h1>Magari/h1> h6>span>Branding, Campaign/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3> li>Brand Strategy/li>li>Brand Identity/li> li>Art direction/li> li>Creative/li> li>Web Design & Development/li> li>Copywriting/li> li>Event Branding/li> li>Print communications/li> li>Photography & videography/li>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>Magari began as a dream between two families who wanted to showcase their Italian heritage, family traditions and beloved Italy to a discerning few that could truly appreciate its treasures. They recognised that seasoned travellers are no longer satisfied with just a luxurious place to stay in a fabulous part of the world, rather they seek truly bespoke-not-manufactured experiences, refined luxury with pure immersion – a place where they aren’t mere visitors but a vital part of the location itself, woven into its history and future. Thus, the families forged a partnership and brought Prodigy+ on board to bring this ambitious vision to life and build their brand from the ground up. br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>Following a series of workshops, research and immersion sessions, the name Magari– meaning ‘If only it was true’ – was born and concept evolved into becoming an exclusive members-only club. P+ developed a unique identity that stays true to the rich and authentic story behind the brand’s founders. The logo marries a modern interpretation of their family crests with their passion for providing unforgettable, unique experiences. The brand positioning of ‘ancient / modern’ reflects a destination where centuries of history, culture and modernity converge in harmony. To capture the essence of the Magari Estate, Prodigy+ travelled to Italy to shoot the natural beauty of the location and surrounding region for both stills and video to deliver a range of communication platforms to enable the target audience to connect with this truly unique, cultural luxurious offering. In every touchpoint produced, the sense of exclusivity and elegance is conveyed with emphasis on curating high-quality, tactile materials./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleCricket Australia – Youth Pathways altCricket Australia – Youth Pathways classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2017/06/CA_thumbnail-1.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Cricket Australia – Youth Pathways/h2> h6>span>Brand Strategy & Repositioning/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2017/06/CA_thumbnail-1.jpg classinfo info-dump-button data-target-idpresence-portfolio-item790>img titleCricket Australia – Youth Pathways altCricket Australia – Youth Pathways srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item790> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/CA_Image-Style.jpg classimg-responsive altCricket Australia – Youth Pathways titleCricket Australia – Youth Pathways />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/CA_1.jpg classimg-responsive altCricket Australia – Youth Pathways titleCricket Australia – Youth Pathways />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/CA_2.jpg classimg-responsive altCricket Australia – Youth Pathways titleCricket Australia – Youth Pathways />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>07strong>/ 18/strong>/span>/h5> h1>Cricket Australia – Youth Pathways/h1> h6>span>Brand Strategy & Repositioning/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3>li>Brand Strategy/li> li>Digital Strategy/li> li>Art direction/li> li>Creative/li> li>Graphic Design/li>li>Digital / Press / Outdoor / Radio / TV Advertising/li> li>Brochure design/li> li>Print communications/li>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>Cricket is one of Australia’s most loved summer sports and is both a cherished memory and weekend ritual for thousands of kids. The Cricket Australia Youth Pathways Initiative provides that crucial playing ground for nurturing and uncovering talent that look to pursue their dreams in the adult leagues. Unfortunately, the development of youth from junior to adult cricket flies under the radar and is a critically untapped market segment. It needed to raise its profile and attract consumer and stakeholder attention. Some of the key challenges facing the Youth Pathways program including naming confusion and having something of an identity crisis. With no clear strategy to guide the ship, the program ended up appearing invisible and ineffective to the public. So Cricket Australia came to Prodigy+ who not only understood the ins and outs of cricket but had extensive experience in repositioning brands.br>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3>This presented an opportunity for Cricket Australia and Prodigy+ to create a new brand story for the Youth Championships that drew connections - between past players and future stars, from backyard cricket to national glory. The new brand positioning amplified the energy, tapping into every young cricketers’ dream of reaching the highest levels of cricket. The new identity is highly dynamic with hero imagery that brings their Cricket Australia Pathway journey to life. The typographic treatment and graphics make it instantly recognisable and infinitely adaptable to future roll-outs. Additionally, there was a specific focus on enhancing the Youth Pathways’ digital presence with every deliverable promoting their website to gain traction and increase brand awareness. /div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleCohort altCohort classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2017/06/COGO_GALL-COVER.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Cohort/h2> h6>span>Rebrand/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2017/06/COGO_GALL-COVER.jpg classinfo info-dump-button data-target-idpresence-portfolio-item781>img titleCohort altCohort srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item781> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2017/10/COGO_GALL-1.gif classimg-responsive altCohort titleCohort />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/09/COGO_GALL-2.jpg classimg-responsive altCohort titleCohort />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/09/COGO_GALL-3.jpg classimg-responsive altCohort titleCohort />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/10/COGO_GALL-4.jpg classimg-responsive altCohort titleCohort />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/10/COGO_GALL-5.jpg classimg-responsive altCohort titleCohort />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>08strong>/ 18/strong>/span>/h5> h1>Cohort/h1> h6>span>Rebrand/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our role/h3> li>Brand Strategy/li> li>Brand Identity/li> li>Digital Strategy/li> li>Content Strategy/li> li>Art direction/li> li>Creative/li> li>User Experience UX / UI/li> li>Web Development / Web Design/li> li>Copywriting/li> li>Brochure design/li> li>Photography & videography/li> li>Print communications/li>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back story/h3>Cohort is a young and innovative company that provides products and services to the education sector, offering a fairer deal for students paying their tuition fees, insurance and many other services required when studying overseas. From their origins as a start up in 2011, Cohort has a presence in 11 countries and has helped over 30,000 students achieve their dreams. Unfortunately, despite the considerable amount of buzz and accolades from government, industry and media, the target market globally generally had little knowledge of the services Cohort offered. Internally, Cohort also had some difficultly reining in their confusing range of offerings and defining what was brand and what was product. Cohort came to Prodigy+ to assist them with clearing the confusion and revitalising the brand experience.br>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand story/h3>Cohort needed a radical new approach for above-the-line communications. One that offered clarity, resonated with people, fostered brand recognition and positioned them for future growth. Prodigy+ ran a series of workshops, interviews and focus groups to intimately understand the business, mapped out the brand strategy and architecture for both Cohort, the parent company, and for their consumer brand – Cohort Go. This included evolving the visual language of Cohort Go with conceptual development and art direction of the brand story, photography style and crafting a positive tone-of-voice to spark conversation, and not speak at their audiences.The strategy was anchored by the idea of ‘Uniting the global student community for life’s journey’ which succinctly reflects the core objective of the business. The new identity injects much needed energy and life into the brand without sacrificing a sense of trustworthiness and authority, empowering the brand across diverse target sectors. The dynamic logo suite is versatile and adaptable and will grow alongside Cohort’s future endeavours./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleThe Brook Run altThe Brook Run classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2017/06/BR_GALL-feat_NEW.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>The Brook Run/h2> h6>span>Campaign/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2017/06/BR_GALL-feat_NEW.jpg classinfo info-dump-button data-target-idpresence-portfolio-item800>img titleThe Brook Run altThe Brook Run srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item800> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/BR_GALL-3.jpg classimg-responsive altThe Brook Run titleThe Brook Run />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/BR_GALL-2-2.jpg classimg-responsive altThe Brook Run titleThe Brook Run />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2017/06/BR_GALL-1-3.jpg classimg-responsive altThe Brook Run titleThe Brook Run />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>09strong>/ 18/strong>/span>/h5> h1>The Brook Run/h1> h6>span>Campaign/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Our Role /h3> li>Brand Strategy/li> li>Art direction/li> li>Creative/li> li>Graphic Design/li> li>Apparel design/li> li>Sponsorship Presentations/li>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Back Story/h3>p>The Brook Run had been held over three successful years in the local Inner North Brisbane suburbs but took a year off to consolidate resources due to a strain on volunteers and organisers. The Run is organised by a not-for-profit organisation that gives back to the local sporting community and has a strong charity alignment. The Brook Run engaged with Prodigy+ to lead a brand overhaul and performance strategy working towards sustained success, high levels of community engagement and building participant numbers year-on-year./p>br>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>Brand Story/h3> p>Prodigy+ took the organising team through a strategy session to outline the barriers to success, brand awareness, brand identity, KPI’s for race numbers and steps to success moving forward. Prodigy+ created a new logo, introduced colours to represent a dynamic new direction, designed and built a new website to give life to the Brand, which subsequently created a positive user experience that had a strong impact on the target audience. The adoption of a colour run for the kids race to promote fun and a healthy lifestyle was also a Prodigy+ initiative. /p>p>The 2017 Brook Run saw: li>70% increase in Participation/li> li>1,054% increase in Facebook Post Engagements/li> li>62% increase in Facebook Reach/li> li>187% Increase in Facebook Actions on Page /li>/div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleDomino’s Rally 2016 altDomino’s Rally 2016 classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2016/06/Portfolio-Thumbnail.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Domino’s Rally 2016/h2> h6>span>Event/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2016/06/Portfolio-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item748>img titleDomino’s Rally 2016 altDomino’s Rally 2016 srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item748> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Day_1_073.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Gala_Dinner_029.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Day_2_113.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Gala_Dinner_059.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Gala_Dinner_064.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Gala_Dinner_202.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Dominos_Rally_Gala_Dinner_224.jpg classimg-responsive altDomino’s Rally 2016 titleDomino’s Rally 2016 />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>10strong>/ 18/strong>/span>/h5> h1>Domino’s Rally 2016/h1> h6>span>Event/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>This year the Rally was relocated to Brisbane Convention Centre, to accommodate the highest attendance numbers to date. Acting as event facilitators, and with the overarching theme of Fast where it matters, and slow where it counts, 2 days followed, including pizza-making competitions, executive presentations, workshops and an awards dinner. The highlight of the event was the DRU (Domino’s Robotic Unit) reveal, which gained global attention in print and broadcast media.br/>br/>Prodigy+ was also part of the content creation, all communication touchpoints were creatively enhanced for the show – developing videos, assisting in the executive presentations and workshop materials, etc. br/>br/>Our role was extensively involved and hands-on, from managing production crew, overseeing bump-in, liaising with the venue and production team, running rehearsals and making sure the schedule was on-track and on-time, with amazing results. /div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleMercy Ships altMercy Ships classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2016/03/Portfolio-Thumbnail-mercyships.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Mercy Ships/h2> h6>span>Rebrand/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2016/03/Portfolio-Thumbnail-mercyships.jpg classinfo info-dump-button data-target-idpresence-portfolio-item726>img titleMercy Ships altMercy Ships srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item726> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Slide_MS_1.jpg classimg-responsive altMercy Ships titleMercy Ships />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Slide_MS_2.jpg classimg-responsive altMercy Ships titleMercy Ships />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Slide_MS_3.jpg classimg-responsive altMercy Ships titleMercy Ships />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>11strong>/ 18/strong>/span>/h5> h1>Mercy Ships/h1> h6>span>Rebrand/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>p>Mercy Ships is a charity that has in the past rested on its Christian laurels, which has worked well in the past. But, with census data showing religious sentiment being on a continual downward slide since the 1990’s, and a slew of other charities and causes popping up in recently, it was time to take another approach, and re-educate the market and client to a new way forward./p>p>Our answer was to focus on the positive result of a patient visiting Mercy Ships, as positivity is non-secular, and speaks to people on a more universal scale. All executions feature happy smiling faces, to show the outcome of a happy interaction with the charity. Colour palette is based around the original brand colours of dark blue and green, with brush typography to further show how approachable and the personality of the brand./p>p>Executions have covered print and digital (direct mail campaigns, Facebook ads, remarketing, website), and the outcome has been conclusive, with recent campaigns showing that, when compared to the previous year’s statistics, the number of donors has increased, as well as the value of each donation has increased, while the overall cost of the exercise was lower./p>p>The key performance indicator is return on investment, with last year’s results showing an ROI of $24 for every dollar spent, compared with 2015 the results show $32 for every dollar spent, a 134% increase./p>/div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleDomino’s Investor Relations altDomino’s Investor Relations classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2016/02/IR-Thumbnail.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Domino’s Investor Relations/h2> h6>span>Website/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2016/02/IR-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item722>img titleDomino’s Investor Relations altDomino’s Investor Relations srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item722> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/IR-Slide.jpg classimg-responsive altDomino’s Investor Relations titleDomino’s Investor Relations />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>12strong>/ 18/strong>/span>/h5> h1>Domino’s Investor Relations/h1> h6>span>Website/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>With an ever-increasing stock price, a multitude of media interest and a sophisticated shareholder base, it was time for Domino’s to create a site that was specifically geared towards shareholders. This include any information that would be relevant to both current and potential investors – such as listing the executive team for all 6 markets, latest news stories, an events calendar, and Annual Reports from the past 5 years. In keeping in line with their knack for being on the forefront of the digital revolution, the landing page features the current live DPE shareprice (sourced directly from the ASX), with user controls of own value of investment available once you have logged in./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleMetro Property altMetro Property classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2016/02/Metro-Thumbnail.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Metro Property/h2> h6>span>Website/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2016/02/Metro-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item719>img titleMetro Property altMetro Property srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item719> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Metro-Slide.jpg classimg-responsive altMetro Property titleMetro Property />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Slide_Metro_Web_1.jpg classimg-responsive altMetro Property titleMetro Property />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/06/Slide_Metro_Web_2.jpg classimg-responsive altMetro Property titleMetro Property />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>13strong>/ 18/strong>/span>/h5> h1>Metro Property/h1> h6>span>Website/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>Following on from the brand upgrade, a full revamp of the website, with the aim to be modern, stylish and visually represent the numerous projects Metro has completed in the past, and the many developments that are scheduled for the future. Listing full suite of properties, with seamless design parallels with the companion communication piece of the Brand Book. Also incorporates flipbook integration. /div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleBOQ Prove It’s Possible altBOQ Prove It’s Possible classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2016/02/BOQ-Thumbnail.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>BOQ Prove It’s Possible/h2> h6>span>Branding + Video + Annual Report/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2016/02/BOQ-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item709>img titleBOQ Prove It’s Possible altBOQ Prove It’s Possible srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item709> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/BOQ-Slide.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide2.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide3.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide5.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide4.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide6.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2016/02/Portfolio-Slide7.jpg classimg-responsive altBOQ Prove It’s Possible titleBOQ Prove It’s Possible />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>14strong>/ 18/strong>/span>/h5> h1>BOQ Prove It’s Possible/h1> h6>span>Branding + Video + Annual Report/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>The strategy we developed was based around the idea of stripping back the layers, being more transparent and simplifying the process, the Prove It’s Possible campaign was an opportunity to showcase BOQ in a new light, with a view to stimulating both internal and external stakeholders. With a foundation in the 5 pillars of being Personal, Loveable, Focused, Nimble and Modern and the creative concept of drawing on a blackboard to reflect the essence of the program, the video executions tell the story of the Bank of Queensland, in an informative and approachable way.All creative (including scriptwriting, illustration and animation) was completed in-house, for use in the 2015 Annual Report. /div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleQueen of Pops altQueen of Pops classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2015/11/QoP-Thumbnail.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Queen of Pops/h2> h6>span>Brand Creation & Identity/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2015/11/QoP-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item686>img titleQueen of Pops altQueen of Pops srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item686> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2015/11/Slide_QoP_2.jpg classimg-responsive altQueen of Pops titleQueen of Pops />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2015/11/Slide_QoP_3.jpg classimg-responsive altQueen of Pops titleQueen of Pops />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2015/11/Slide_QoP_1.jpg classimg-responsive altQueen of Pops titleQueen of Pops />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>15strong>/ 18/strong>/span>/h5> h1>Queen of Pops/h1> h6>span>Brand Creation & Identity/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>The coffee market in Australia is a massively cluttered space and required a unique point of view to be a cut above the bearded hipsters and their specialty single origin blends. We saw the birth of a distinctly Australian product, and were honored to create the new brand, essence and identity for the range of bespoke double ristretto ice cream, from the logo to the store roll-out./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleBUPA NCC altBUPA NCC classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2014/12/BNCC-Thumbnail-800x800.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>BUPA NCC/h2> h6>span>Signage/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2014/12/BNCC-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item599>img titleBUPA NCC altBUPA NCC srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item599> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BNCC_1.jpg classimg-responsive altBUPA NCC titleBUPA NCC />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BNCC_2.jpg classimg-responsive altBUPA NCC titleBUPA NCC />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BNCC_3.jpg classimg-responsive altBUPA NCC titleBUPA NCC />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>16strong>/ 18/strong>/span>/h5> h1>BUPA NCC/h1> h6>span>Signage/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>Custom branded signage installation at the BUPA National Cricket Centre/div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleBOQ Love Your Work altBOQ Love Your Work classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2014/12/BOQ-LYW-Thumbnail-800x800.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>BOQ Love Your Work/h2> h6>span>Creative + Production/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2014/12/BOQ-LYW-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item588>img titleBOQ Love Your Work altBOQ Love Your Work srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item588> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BOQ-LYW_1.jpg classimg-responsive altBOQ Love Your Work titleBOQ Love Your Work />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BOQ-LYW_2.jpg classimg-responsive altBOQ Love Your Work titleBOQ Love Your Work />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2014/12/Slide_BOQ-LYW_3.jpg classimg-responsive altBOQ Love Your Work titleBOQ Love Your Work />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>17strong>/ 18/strong>/span>/h5> h1>BOQ Love Your Work/h1> h6>span>Creative + Production/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>Custom creative and production of event materials for client award ceremony. Invitation, booklet, place cards and thank you cards./div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> !-- portfolio item --> div classview view-ninth mix styledisplay: block !important; opacity: 1 !important;> img titleRibs and Rumps altRibs and Rumps classimg-responsive srchttps://prodigyplus.com/wp-content/uploads/2015/02/RR_LambLovers-Thumbnail-800x800.jpg /> div classmask mask-1>/div> div classmask mask-2>/div> div classcontent> h2 class>Ribs and Rumps/h2> h6>span>Campaign/span>/h6> div classlinks-wrap> a hrefhttps://prodigyplus.com/wp-content/uploads/2015/02/RR_LambLovers-Thumbnail.jpg classinfo info-dump-button data-target-idpresence-portfolio-item619>img titleRibs and Rumps altRibs and Rumps srchttps://prodigyplus.com/wp-content/themes/presence-child/images/ajax.png/>/a> /div> div classhidden idpresence-portfolio-item619> div classrow> article classcol-md-12 text-center clearfix> !-- Slider --> div classtop-frame portfolio-item-slider> ul classslides>li>img srchttp://3.107.51.153/wp-content/uploads/2015/02/Slide_RRLLU_1.jpg classimg-responsive altRibs and Rumps titleRibs and Rumps />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2015/02/Slide_RRLLU_3.jpg classimg-responsive altRibs and Rumps titleRibs and Rumps />/li>li>img srchttp://3.107.51.153/wp-content/uploads/2015/02/Slide_RRLLU_2.jpg classimg-responsive altRibs and Rumps titleRibs and Rumps />/li>/ul> /div> /article> /div> div classrow> article classcol-md-4 col-sm-4 text-left> div classproject-area-inner text-left> h5>span>18strong>/ 18/strong>/span>/h5> h1>Ribs and Rumps/h1> h6>span>Campaign/span>/h6> /div> /article> article classcol-md-8 col-sm-8 text-left no-gutter> div classportfolio-content-wrap> div classrow add-top-medium>div classlayout-column col-md-12 white-txt>h3 class white-txt uppercase heading medium-small-txt no-pad-bottom>About This Project/h3>Full execution of advertising campaign for Ribs and Rumps Australia Day Lamb Month. Includes photoshoot, creative concepting for print, outdoor and digital. /div>/div> /div> /article> /div> div classrow> article classcol-md-12 align-center> !-- Control buttons --> div idcontrol_buttons classclearfix> a href# classexpander-close>x/a> /div> /article> /div> /div> /div> /div> !-- portfolio item : ends--> /div> /div> /section> /section> /section> /section> section classmast-wrap overlay-close> section data-testfsdfdsf idculture classpage-section presence-page-section stylebackground: url() #ffffff;> div classclearfix>/div> section classinner-section clearfix>div classcontainer >div classrow align-center>h1 classmain-heading “”>The Culture/h1>/div>div classrow align-center>p classpromo-text about-txt align-center medium-txt wow slideInRight>An inspired team of multi-discipline producers, all projects are assigned a core team of creatives, specialists and a dedicated point of contact to work closely with you and tell your story./p> p classpromo-text about-txt align-center wow slideInRight>Our people are a real point of difference, and so between our expertise in craft and commitment to our clients, we deliver all executions to the highest standard./p> p classpromo-text about-txt align-center wow slideInRight>Each project is a fresh challenge solved, and we take pride in being agile in management and dynamic in creative expression. Through our structured approach we are able to leverage real results to meet your targets./p> p classpromo-text about-txt align-center wow slideInRight>We have a culture of being accessible around the clock and our project management ethos is based on timeliness and value – assessing a project and maximising returns on investment, to bring the brand to life and remain cost efficient./p> p classpromo-text about-txt align-center wow slideInRight>We are the definition of niche. We think like artists, and operate like professionals. And our attitude is positively powered. /p>/div>/div>/section> div classclearfix>/div>div styleposition:absolute;top:0;width:100%;height:100%;pointer-events:none;>img decodingasync srchttp://3.107.51.153/wp-content/uploads/2014/04/brush-strokes-Black-Single.png altStroke classalignnone wp-image-356 stroke styleposition:absolute;bottom:-30px;pointer-events:none;width:100%/>/div> /section> /section> section classmast-wrap overlay-close> section data-testfsdfdsf idconnect classpage-section presence-page-section stylebackground: url() #171717;> div classclearfix>/div> section classinner-section clearfix>div classcontainer >div classrow align-center>img decodingasync classalignnone size-full wp-image-455 srchttp://3.107.51.153/wp-content/uploads/2014/04/plus.png altplus width67 height67 />h1 classmain-heading white-txt>Make a Connection/h1>/div>div idpagewrap>div idcontent stylecolor: #fff;>div classcontact-info>h4 stylecolor: #fff;>ADDRESS/h4>p stylecolor: #fff;>Unit 3.3 / 5 Kyabra Streetbr/>Newstead Q 4006br/>GPO Box 1650br/>Brisbane Q 4001/div>hr styleclear: both; 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