Domain > pretzelbilitiescampaign.com

More information on this domain is in AlienVault OTX

DNS Resolutions

Date	IP Address
2021-04-25	52.217.129.157 (ClassC)
2021-04-28	52.217.128.53 (ClassC)
2024-01-08	52.217.102.59 (ClassC)
2024-06-29	52.216.208.117 (ClassC)
2024-09-01	52.217.160.245 (ClassC)
2025-02-22	3.5.31.157 (ClassC)
2025-08-11	16.15.179.224 (ClassC)

HTTP/1.1 200 OKx-amz-id-2: RMx3VXx097gFHjD85W3kvbYgGguFh4NgCW1xUX2iBkFbIuwDqgDJTT0/5cnsjIB/7j47wN/jh2sx-amz-request-id: SPP3DF3B7D97YSY6Date: Mon, 08 Jan 2024 20:20:25 GMTLast-Modified: Tue, 09 Feb 20

!doctype html>html>head>	meta charsetutf-8/>	title>CPG Spotlight | SOH/title>	link hrefhttp://fonts.googleapis.com/css?familyPT+Sans:400,700 relstylesheet typetext/css>	!--link relstylesheet hrefstyle_less.css/>-->	meta nameviewport contentwidthdevice-width, initial-scale1/>	!-- Adding maximum-scale1 fixes the Mobile Safari auto-zoom bug: http://filamentgroup.com/examples/iosScaleBug/ -->	link relstylesheet typetext/css hrefstyle.css>/head>body>	div idcontainer>		div idintro>			div idimage-large>				img srcsoh-lockup.png altsoh-lockup width100% heightauto>			/div>			div idparagraph-explanation>				h1>Snyder’s of Hanover/h1>h2>– Rescuing a category from irrelevancy/h2>				p>Snyder’s of Hanover Pretzels have been a family staple since 1909. Everyone loves the taste and crunch. And moms love their wholesome goodness. But as time went by, tastier and better for you snacks came along, making pretzels less relevant and appealing./p>p>Snyder’s of Hanover responded by creating new varieties — bold flavored pieces, mini sandwiches, sticks, whole grain twists, chocolate covered … you name it. Most did very well, but the core plain pretzel continued to decline./p>p>Ethnographic research revealed that for some, pretzels were bland, brown and boring. For others, they were a blank canvas that could be dipped, topped, s’mored and more … offering limitless … pretzelbilities. A new word was born, a category reinvented, and some serious fun is being had./p>p>Snyder’s of Hanover is encouraging everyone to … Discover the Pretzelbilities./p> p>Only one problem. Budget. There was a lot more to be said than our budget could afford. To make this work, we would need to break some cardinal CPG rules:/p>p>WHAT … no bite and smile?! That’s not enough TV! Where’s the tasty ingredients everywhere?! You can’t do that many ads for that little money!/p>			/div>		/div>		div idinstructions>			h3>See how GKV’s Challenger Brand approach is making Snyder&#

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Domain > pretzelbilitiescampaign.com

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