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2024-09-10
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HTTP/1.1 200 OKContent-Type: text/html; charsetutf-8Date: Tue, 10 Sep 2024 18:56:57 GMTEtag: W/13a75-fShcLXI05ZdZzuQR22Gygz1q0GAStrict-Transport-Security: max-age31536000Vary: Accept-EncodingX-Content-Type-Options: nosniffX-Frame-Options: ALLOW-FROM https://amplify.notified.comX-Powered-By: ExpressTransfer-Encoding: chunked !DOCTYPE html>html langen>head> link relcanonical hrefhttps://pressroom.bjornaxen.se/> title>Björn Axén/title> base href/> link relicon idappFavicon hrefhttps://cdn.filestackcontent.com/H39yBBXERUS0GMjHXyI4> meta charsetutf-8> meta nameviewport contentwidthdevice-width, initial-scale1>link relstylesheet hrefstyles.59cea37f4d550494.css>link hrefhttps://use.typekit.net/qzj4gij.css typetext/css relstylesheet mediascreen,print idtypekit-font>meta propertyog:url contentpressroom.bjornaxen.se>meta propertyog:title contentBjörn Axén>meta propertyog:type contentwebsite>meta propertyog:image contenthttps://cdn.filestackcontent.com/ADl2KZuKDRbS7BbbwOreQz/auto_image/resizewidth:1200,height:627,fit:clip,align:top/QJNt7hR4SsPxySa95qeQ>meta propertyog:image:width content1200>meta propertyog:image:height content627>meta propertyog:description contentIn 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.>meta namedescription contentIn 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. 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#fff; background-color: #000000; border-color: #000000; }ngb-pagination .page-link:hover { color: #000000;}.press-kit-card .media-list .dataobject-item .info-container { background-color: #000000;}/style> style idcustom_styles>h1,h2,h3,h4,h5,h6{ font-family: GIL}body{ font-family: GIL}.btn{ font-family: GIL}.navbar-light .navbar-nav .nav-link:focus, .navbar-light .navbar-nav .nav-link:hover { text-decoration: underline; color: white; }.navbar .nav-item .nav-link.active { border-bottom: 0px solid; font-weight: 0px;}.navbar .nav-item .nav-link { color: #fff;}.newsroom-hero-container{height: 600px;}.newsroom-wrapper { background-color: #fff; height: 83%; margin-top: 0px;}.navbar { background-color: transparent; box-shadow: none;}.navbar.hide { top: 0px; background-color: black; animation-name: fadeInBgblack; animation-iteration-count: 1; animation-timing-function: ease-in; animation-duration: 1s;}.navbar .navbar-brand img { height: 30px; max-width: 100%;}.navbar .nav-item .nav-link { position: relative; right: 400px; padding-left:30px}.navbar:hover { background-color: #000;}.navbar { transition: background-color 0.2s ease-in, top .2s ease-in-out; box-shadow: 0 0 4px rgb(0 0 0 / 10%);} .press-kit-card .btn.btn-default{ display:none !important;}div#sidebar-news-types a:nth-child(4) { display: none !important;}div#sidebar-news-types a:nth-child(5) { display: none !important;}div#sidebar-news-types a:nth-child(3) { display: none !important;}/style> notified-newsroom _nghost-sc21 ng-version15.2.10 ng-server-contextother>router-outlet _ngcontent-sc21>/router-outlet>ng-component>!---->div classnewsroom-wrapper newsroom-frontpage>div classnewsroom-top-nav>nav idmain-navbar classnavbar navbar-expand-lg navbar-light bg-faded fixed-top>!---->a classnavbar-brand href/>img classimg-fluid srchttps://cdn.filestackcontent.com/z5P6aR2iRO3QVXAHjfNn altBjörn Axén logo>!---->/a>!---->button typebutton data-togglecollapse data-target#navbarSupportedContent aria-controlsnavbarSupportedContent aria-expandedfalse aria-labelToggle navigation classnavbar-toggler>span classnavbar-toggler-icon>/span>/button>div classcollapse navbar-collapse>button typebutton classmobile-toggle-cancel>i classicon-cancel-1>/i>/button>ul classnavbar-nav ml-auto>li classnav-item>a routerlinkactiveactive classnav-link active href/>HOME/a>/li>!---->li classnav-item>a routerlinkactiveactive classnav-link href/posts>NEWS/a>/li>!---->li classnav-item>a routerlinkactiveactive classnav-link href/presskits>CONTENT/a>/li>!---->li classnav-item>a routerlinkactiveactive classnav-link href/contacts>CONTACTS/a>/li>!---->!---->!---->!---->!---->!---->!---->!---->!---->li idfollow-button-menu classnav-item>button typebutton classbtn btn-default pr-4 pl-4>Follow/button>/li>/ul>/div>/nav>/div>!---->!---->div classnewsroom-content>router-outlet>/router-outlet>ng-component>div idfrontpage class>section class>!---->newsroom-header>div classnewsroom-hero-container>div classcontent>h1 classtitle stylecolor:#fff;>Press/h1>!---->hr classtitle-seperator styleborder-color:#fff;>!---->!---->div idfollow-button-header classbuttons-container>button classbtn btn-round btn-white stylecolor:rgb(255,255,255);background-color:rgb(2,2,2);>Follow/button>/div>/div>!---->div classimage-overlay stylebackground-color:rgba(0,0,0,0.19);>/div>!---->div classimage-container stylebackground-image:url(https://cdn.filestackcontent.com/QJNt7hR4SsPxySa95qeQ);filter:blur(0px);>/div>!---->/div>!---->/newsroom-header>/section>section class>!---->featured-items-widget _nghost-sc27 idwidget-49408 classwidget-container>div _ngcontent-sc27 classcontent-container>div _ngcontent-sc27 classcontainer>div _ngcontent-sc27 classrow>div _ngcontent-sc27 classcol-lg-12>h1 _ngcontent-sc27>Featured press releases span _ngcontent-sc27 classseperator>/span>/h1>!---->div _ngcontent-sc27 classfeatured-widget>ul _ngcontent-sc27 idnewsroomslider>li _ngcontent-sc27>div _ngcontent-sc27 classslider-item>a _ngcontent-sc27 href/posts/pressreleases/bjorn-axen-cool-blonde>div _ngcontent-sc27 classslider-image stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/XnuAnu7gSaOKm0bDDD8F);>/div>/a>div _ngcontent-sc27 classslider-content-wrapper>a _ngcontent-sc27 href/posts/pressreleases/bjorn-axen-cool-blonde>div _ngcontent-sc27 classslider-content>span _ngcontent-sc27 classpublished>2024-07-04 15:18/span>span _ngcontent-sc27 classtype stylecolor:#000000;>Press release/span>h4 _ngcontent-sc27 classtitle>BJÖRN AXÉN COOL BLONDE/h4>div _ngcontent-sc27 classsummary>Introducing COOL BLONDE – A hair care range that keeps blonde and gray hair fresh without brassy and yellow tones. /div>button _ngcontent-sc27 typebutton classbtn btn-default btn-sm mt-3>Read more/button>/div>/a>/div>/div>/li>li _ngcontent-sc27>div _ngcontent-sc27 classslider-item>a _ngcontent-sc27 href/posts/pressreleases/bjorn-axen-anti-frizz>div _ngcontent-sc27 classslider-image stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/M6zM5yLgRk2GrHs42pdX);>/div>/a>div _ngcontent-sc27 classslider-content-wrapper>a _ngcontent-sc27 href/posts/pressreleases/bjorn-axen-anti-frizz>div _ngcontent-sc27 classslider-content>span _ngcontent-sc27 classpublished>2024-07-04 15:15/span>span _ngcontent-sc27 classtype stylecolor:#000000;>Press release/span>h4 _ngcontent-sc27 classtitle>BJÖRN AXÉN ANTI-FRIZZ /h4>div _ngcontent-sc27 classsummary>Introducing ANTI-FRIZZ – a new series from Björn Axén promising to transform frizzy, unruly hair into sleek, manageable, and lustrous hair./div>button _ngcontent-sc27 typebutton classbtn btn-default btn-sm mt-3>Read more/button>/div>/a>/div>/div>/li>!---->/ul>!---->/div>/div>/div>/div>/div>!---->/featured-items-widget>!---->/section>!---->!---->!---->!---->!---->!---->!---->!---->!---->!---->!---->!---->section class>!---->items-widget idwidget-49409 classodd widget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>Latest news span classseperator>/span>/h1>!---->div classitem-list-boxed>ul>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/bjorn-axen-cool-blonde>div classtext-wrapper>div classpublished>2024-07-04 15:18/div>div classtype stylecolor:#000000;>Press release/div>h5 classtitle>BJÖRN AXÉN COOL BLONDE/h5>div classsummary>Introducing COOL BLONDE – A hair care range that keeps blonde and gray hair fresh without brassy and yellow tones. /div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/bjorn-axen-cool-blonde>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/XnuAnu7gSaOKm0bDDD8F);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/bjorn-axen-cool-blonde> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/bjorn-axen-anti-frizz>div classtext-wrapper>div classpublished>2024-07-04 15:15/div>div classtype stylecolor:#000000;>Press release/div>h5 classtitle>BJÖRN AXÉN ANTI-FRIZZ /h5>div classsummary>Introducing ANTI-FRIZZ – a new series from Björn Axén promising to transform frizzy, unruly hair into sleek, manageable, and lustrous hair./div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/bjorn-axen-anti-frizz>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/M6zM5yLgRk2GrHs42pdX);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/bjorn-axen-anti-frizz> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/bjorn-axen-launches-scalp-series>div classtext-wrapper>div classpublished>2024-01-09 16:08/div>div classtype stylecolor:#000000;>Press release/div>h5 classtitle>BJÖRN AXÉN LAUNCHES SCALP SERIES/h5>div classsummary>In January 2024, Björn Axén launches the hair care series Scalp with products specially developed to treat and soothe unbalanced and irritated scal.../div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/bjorn-axen-launches-scalp-series>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/BOyZ0lQcif683W6YIInA);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/bjorn-axen-launches-scalp-series> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/bon-voy-x-bjorn-axen>div classtext-wrapper>div classpublished>2023-10-30 07:00/div>div classtype stylecolor:#000000;>Press release/div>h5 classtitle>BON VOY X BJÖRN AXÉN/h5>div classsummary>A collaboration where function meets Scandinavian design and becomes a statement in the bathroom or on the trip. Hairdressing and hair care brand B.../div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/bon-voy-x-bjorn-axen>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/kOURBUpGQlylmDr7Aelt);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/bon-voy-x-bjorn-axen> Read more /a>/div>/li>!---->/ul>div classclearfix>/div>/div>!---->!---->!---->div classview-more-button-container>button typebutton classbtn btn-read-more mr-2>View more/button>!---->!---->/div>!---->!---->!---->/div>/div>/div>/div>!---->/items-widget>/section>!---->!---->!---->!---->!---->!---->section class>!---->tag-based-items-widget _nghost-sc28 idwidget-49410 classwidget-container>div _ngcontent-sc28 classcontent-container>div _ngcontent-sc28 classcontainer>div _ngcontent-sc28 classrow>div _ngcontent-sc28 classcol-lg-12>h1 _ngcontent-sc28>Follow us on Instagram span _ngcontent-sc28 classseperator>/span>/h1>!---->ul _ngcontent-sc28 idtag-slider-49410 classhidden>!---->/ul>!---->!---->!---->!---->!---->div _ngcontent-sc28 classnewsroom-section-loader mb-0>svg _ngcontent-sc28 viewBox25 25 50 50 classcircular>circle _ngcontent-sc28 cx50 cy50 r20 fillnone stroke-width2 stroke-miterlimit10 classpath>/circle>/svg>/div>!---->!---->!---->/div>/div>/div>/div>!---->/tag-based-items-widget>/section>!---->!---->!---->!---->!---->!---->!---->!---->!---->section class>!---->html-widget idwidget-49412 classodd widget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>About Björn Axén span classseperator>/span>/h1>!---->div classcompany-info-about pre-wrap>p>In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn´t long until he was on everyone’s lips, putting hairdressing on the map. Since then, Björn Axén has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types./p>/div>/div>/div>/div>/div>!---->/html-widget>/section>!---->!---->!---->!---->!---->!---->section class>!---->contact-widget idwidget-49413 classwidget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>Contacts span classseperator>/span>/h1>!---->div classcontacts-big-list>div classcontacts-list row>div classcol-lg-6 col-sm-12 col-xs-12 contact-col>div classcontact-item contact-col no-image>!---->div classcontact-info>div classtitle stylecolor:#000000;>Marketing Director/div>!---->h5 classcontact-name> Karolina Strand /h5>!---->!---->ul>li>i classicon-mail-1>/i>a classpointer hrefmailto:karolina.strand@bjornaxen.se>karolina.strand@bjornaxen.se/a>/li>!---->li>i classicon-phone>/i> 0709830110 /li>!---->!---->!---->!---->!---->/ul>/div>/div>/div>div classcol-lg-6 col-sm-12 col-xs-12 contact-col>div classcontact-item contact-col no-image>!---->div classcontact-info>div classtitle stylecolor:#000000;>Project Manager Marketing & Sales/div>!---->h5 classcontact-name> Fanny Engström /h5>!---->!---->ul>li>i classicon-mail-1>/i>a classpointer hrefmailto:fanny.engstrom@bjornaxen.se>fanny.engstrom@bjornaxen.se/a>/li>!---->li>i classicon-phone>/i> 0706351202 /li>!---->!---->!---->!---->!---->/ul>/div>/div>/div>!---->/div>/div>/div>/div>/div>/div>!---->/contact-widget>/section>!---->!---->!---->!---->!---->!---->!---->!---->!---->!---->/div>/ng-component>!---->/div>div classpowered-by-footer>div classcontainer>div classrow justify-content-center>div classsubscribe-rss col-lg-6>div classicon-rss-1>Follow us/div>ul classrss-feed-list>li>a relnofollow target_blank classml-1 hrefhttps://api.client.notified.com/api/rss/publish/view/42119?typenews>NEWS (RSS)/a>/li>li>a relnofollow target_blank classml-1 hrefhttps://api.client.notified.com/api/rss/publish/view/42119?typepress>Press releases (RSS)/a>/li>li>a relnofollow target_blank classml-1 hrefhttps://api.client.notified.com/api/rss/publish/view/42119?typeblog>Blog posts (RSS)/a>/li>/ul>/div>div classcol-lg-6>a hrefhttps://notified.com relnofollow target_blank>img src../../content/imgs/logos/logo_square.svg altNotified logo>Powered by Notified/a>/div>/div>/div>/div>/div>loader-container>!---->/loader-container>/ng-component>!---->/notified-newsroom> script srchttps://cdnjs.cloudflare.com/ajax/libs/limonte-sweetalert2/6.9.1/sweetalert2.min.js>/script> script srchttps://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.0/jquery.min.js>/script> script srccontent/js/lightslider.min.js>/script> script srccontent/js/webfont.js>/script>script srcruntime.d8d7b20a66dbf5e1.js typemodule>/script>script srcpolyfills.21a690296e1f4fb9.js typemodule>/script>script srcmain.8079d9c3301456b5.js typemodule>/script>script idnotified-newsroom-state typeapplication/json>{&q;viewModelKey&q;:{&q;name&q;:&q;Björn Axén&q;,&q;sluggedName&q;:&q;bjorn-axen&q;,&q;roomId&q;:42119,&q;isPublic&q;:true,&q;cameViaCustomDomain&q;:true,&q;googleAnalyticsTrackingId&q;:null,&q;googleAnalytics4TrackingId&q;:null,&q;googleAnalyticsDisabled&q;:false,&q;cookieConsentEnabled&q;:false,&q;googleSiteVerificationToken&q;:&q;lXWfcjGht645nz425R0qxVXdWM1LLqx2ZK2huPupne0&q;,&q;companyInfo&q;:{&q;publishRoomId&q;:42119,&q;about&q;:&q;In 1963 Björn Axén brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. 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Find out more by reading our &l;a href\&q;https://www.intrado.com/en/legal-privacy\&q;&g;privacy policy&l;/a&g;&l;/p&g;&q;,&q;accept&q;:&q;Accept&q;,&q;reject&q;:&q;Reject&q;,&q;photographer&q;:&q;Photographer&q;},&q;customFonts&q;:{&q;id&q;:2707,&q;fontName&q;:&q;GIL&q;,&q;eotUrl&q;:&q;&q;,&q;woffUrl&q;:&q;&q;,&q;woff2Url&q;:&q;&q;,&q;ttfUrl&q;:&q;https://cdn.filestackcontent.com/yxjJtO0vTK2cydZlHIvp&q;,&q;otfUrl&q;:&q;&q;},&q;gnwPressReleaseFeedUrl&q;:null,&q;hasRegulatoryPressReleases&q;:false},&q;frontPageKey&q;:{&q;featuredItems&q;:{&q;id&q;:302402,&q;title&q;:&q;BJÖRN AXÉN COOL BLONDE&q;,&q;summary&q;:&q;Introducing COOL BLONDE – A hair care range that keeps blonde and gray hair fresh without brassy and yellow tones. &q;,&q;description&q;:&q;&l;p&g;Introducing COOL BLONDE &a;ndash; A hair care range that keeps blonde and gray hair fresh without brassy and yellow tones.&a;nbsp;&l;/p&g;\n&l;p&g;Crafted with precision and expertise, this range of hair care products is designed to cater to the unique needs of blonde, silver and gray hair, maintaining the integrity of the color and caring for your hair at the same time.&a;nbsp;&l;/p&g;\n&l;p&g;Key features and benefits of the Cool Blonde range include:&l;/p&g;\n&l;ul type\&q;disc\&q;&g;\n&l;li&g;Repairing Ceramides - strengthen damaged and split ends&a;nbsp;&l;/li&g;\n&l;li&g;Moisturizing Natural Oat Lipids - softening and shine-enhancing&a;nbsp;&l;/li&g;\n&l;li&g;Strengthening Amino Acids - repair, moisturize, and prevent&a;nbsp;wear and tear&a;nbsp;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;ldquo;The first person that came to mind when thinking of the ultimate cool blonde to front our campaign was Victoria Silvstedt &a;ndash; a Swedish icon that always stayed true to her hair color and whose hair is such an iconic part of her personal brand.&a;rdquo;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&l;br /&g;&a;ndash; Fredrik Robertsson, Creative Director Bj&a;ouml;rn Ax&a;eacute;n&a;nbsp;&l;/p&g;\n&l;p&g;PRODUCT INFO&l;br /&g;&l;br /&g;&l;strong&g;COOL BLONDE COLORING SILVER SHAMPOO &a;amp; CONDITIONER 250 ML&l;/strong&g;&l;br /&g;A silver shampoo and nourishing conditioner with&a;nbsp;violet pigments that provide shine and effectively&a;nbsp;neutralize yellow and brass tones in blonde, bleached,&a;nbsp;and&a;nbsp;gray&a;nbsp;hair after&a;nbsp;&l;br /&g;just one use.&a;nbsp;&l;/p&g;\n&l;p&g;Rec. price 22 EUR (shampoo) &a;amp; 23 EUR (conditioner)&a;nbsp;SEK&l;/p&g;\n&l;p&g;&l;strong&g;COOL BLONDE COLORING SILVER HAIR MASK 200 ML&l;/strong&g;&l;br /&g;An intensely nourishing silver hair mask with violet&a;nbsp;pigments that provide shine and effectively neutralize&a;nbsp;yellow and brass tones in blonde, bleached, and&a;nbsp;gray&a;nbsp;hair after just one use. Contains protective&a;nbsp;UV filters&a;nbsp;that maintain&a;nbsp;color&a;nbsp;shine&a;nbsp;longer.&l;/p&g;\n&l;p&g;Rec. price 26 EUR&l;/p&g;\n&l;p&g;&l;strong&g;About Bj&a;ouml;rn Ax&a;eacute;n&l;br /&g;&l;/strong&g;&l;em&g;In 1963 Bj&a;ouml;rn Ax&a;eacute;n brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn&a;acute;t long until he was on everyone&a;rsquo;s lips, putting hairdressing on the map. Since then, Bj&a;ouml;rn Ax&a;eacute;n has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.&l;/em&g;&l;/p&g;\n&l;p&g;FOR FURTHER INFORMATION, HIGH RESOLUTION IMAGES AND INTERVIEW REQUESTS, PLEASE CONTACT:&l;/p&g;\n&l;p&g;Karolina Strand, Marketing Director&l;br /&g;email: karolina.strand@bjornaxen.se&l;br /&g;phone: &l;a href\&q;tel:+46709840110\&q;&g;+46&a;nbsp;709&a;nbsp;840 110&l;/a&g;&l;/p&g;\n&l;p&g;Fanny Axelsson, Project Manager Marketing &a;amp; Sales&l;br /&g;email: fanny.axelsson@bjornaxen.se&l;br /&g;phone: +46 70 635 12 02&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p&g;In 1963 Bj&a;ouml;rn Ax&a;eacute;n brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn&a;acute;t long until he was on everyone&a;rsquo;s lips, putting hairdressing on the map. Since then, Bj&a;ouml;rn Ax&a;eacute;n has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/XnuAnu7gSaOKm0bDDD8F&q;,&q;imageDescription&q;:&q;Cool Blonde series&q;,&q;imageAlt&q;:&q;Cool Blonde series&q;,&q;published&q;:&q;2024-07-04T15:18:00.000Z&q;,&q;created&q;:&q;2024-07-04T15:18:00&q;,&q;sluggedName&q;:&q;bjorn-axen-cool-blonde&q;,&q;isFeatured&q;:true,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-cool-blonde&q;},{&q;id&q;:302400,&q;title&q;:&q;BJÖRN AXÉN ANTI-FRIZZ &q;,&q;summary&q;:&q;Introducing ANTI-FRIZZ – a new series from Björn Axén promising to transform frizzy, unruly hair into sleek, manageable, and lustrous hair.&q;,&q;description&q;:&q;&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Introducing ANTI-FRIZZ &a;ndash; a&a;nbsp;new&a;nbsp;series&a;nbsp;from Bj&a;ouml;rn Ax&a;eacute;n promising&a;nbsp;to transform frizzy, unruly hair into sleek, manageable, and lustrous hair.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;The products are infused with smoothening Organic Argan Oil and powerful Prebiotic known for its skin caring properties and ability to form a&a;nbsp;protective&a;nbsp;barrier for the hair and scalp, ensuring that every strand is tamed and polished to perfection.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Key features and benefits of the Anti-Frizz series include:&l;/span&g;&l;/p&g;\n&l;ul type\&q;disc\&q;&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Nourishing&a;nbsp;Organic&a;nbsp;Argan&a;nbsp;Oil&a;nbsp;&a;ndash;&a;nbsp;combats&a;nbsp;frizz,&a;nbsp;softens&a;nbsp;the&a;nbsp;hair, and&a;nbsp;adds&a;nbsp;shine&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Moisturizing&a;nbsp;Prebiotics&a;nbsp;&a;ndash;&a;nbsp;help&a;nbsp;to&a;nbsp;maintain&a;nbsp;moisture&a;nbsp;levels&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Antistatic&a;nbsp;Vegetable&a;nbsp;Protein&a;nbsp;&a;ndash;&a;nbsp;combats&a;nbsp;frizz&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&a;ldquo;Anti-Frizz is a product series we developed for everyone who experiences hair that often feels untamable, frizzy and dry. I&a;rsquo;m especially excited to get the new hero product out to consumers &a;ndash; The Anti-Frizz Miracle Spray. Not only does it have the anti-frizz properties, but it also comes with a heat- and UV protection &a;ndash; perfect for frizzy hair!&a;rdquo;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;ndash; Johan Hellstr&a;ouml;m, Owner &a;amp; Hairdresser&a;nbsp;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;PRODUCT INFO:&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ SHAMPOO&a;nbsp;&a;amp; CONDITIONER&a;nbsp;250 M&l;/strong&g;L&a;nbsp;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;A cleansing and nourishing duo for frizzy and coarse hair that nourishes, smooths, reduces frizz and leaves hair easily manageable and soft with enhanced shine.&a;nbsp;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 22 EUR (shampoo) &a;amp; 23 EUR (conditioner)&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ HAIR MASK 200 ML&l;/strong&g;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;A deep nourishing hair mask for frizzy and coarse hair with an antioxidant-rich formula that promotes hair health and helps prevent sun damage.&a;nbsp;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 26 EUR&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ MIRACLE HAIR SPRAY 150 ML&a;nbsp;&l;br /&g;&l;/strong&g;A nourishing leave-in treatment spray with heat protection up to 220 &a;deg;C, that smooths and softens the hair, enhances shine and prevents frizz. Boosted with UV protection that helps prevent the color from fading and sun damage.&a;nbsp;Suitable for all hair types.&l;/span&g;&l;br /&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 23 EUR&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ MIRACLE HAIR OIL 75 ML&l;/strong&g;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;A silicon-free deep nourishing hair oil that smooths and softens the hair for a sleek finish with enhanced shine. The luxurious combination of Organic Argan Oil, Carrot Oil and Linseed Oil strengthens the hair, locks in the moisture and helps prevent split ends. Does not weigh down the hair. Suitable for all hair types.&a;nbsp;&l;/span&g;&l;br /&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 38 EUR&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ SMOOTH CREAM 150 ML&a;nbsp;&l;/strong&g;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;A smoothing and nourishing leave-in styling cream that reduces frizz. Enriched with a Patented Antioxidant Complex that strengthens the hair and protects it from sun damage, leaving it healthy. Suitable for frizzy and coarse hair.&a;nbsp;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 23 EUR&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ SMOOTH MILK 150 ML&l;/strong&g;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;A lightweight smoothing and nourishing leave-in styling milk that reduces frizz. Infused with a Patented Antioxidant Complex that strengthens the hair and protects it from sun damage, leaving it healthy. Suitable for fine hair.&l;/span&g;&l;br /&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 23 EUR&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;About Bj&a;ouml;rn Ax&a;eacute;n&l;br /&g;&l;/strong&g;&l;em&g;In 1963 Bj&a;ouml;rn Ax&a;eacute;n brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn&a;acute;t long until he was on everyone&a;rsquo;s lips, putting hairdressing on the map. Since then, Bj&a;ouml;rn Ax&a;eacute;n has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.&l;/em&g;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;FOR FURTHER INFORMATION, HIGH RESOLUTION IMAGES AND INTERVIEW REQUESTS, PLEASE CONTACT:&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Karolina Strand, Marketing Director&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;email: karolina.strand@bjornaxen.se&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;phone: &l;a style\&q;color: #000000;\&q; href\&q;tel:+46709840110\&q;&g;+46&a;nbsp;709&a;nbsp;840 110&l;/a&g;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Fanny Axelsson, Project Manager Marketing &a;amp; Sales&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;email: fanny.axelsson@bjornaxen.se&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;phone: +46 70 635 12 02&l;/span&g;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p&g;In 1963 Bj&a;ouml;rn Ax&a;eacute;n brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn&a;acute;t long until he was on everyone&a;rsquo;s lips, putting hairdressing on the map. 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Since then, Bj&a;ouml;rn Ax&a;eacute;n has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.&l;/p&g;&q;,&q;sortOrder&q;:4,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:49413,&q;publishRoomId&q;:42119,&q;title&q;:&q;Contacts&q;,&q;widgetType&q;:&q;contactWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:null,&q;sortOrder&q;:5,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},&q;contacts&q;:{&q;id&q;:47008,&q;name&q;:&q;Karolina Strand&q;,&q;sortOrder&q;:3,&q;title&q;:&q;Marketing Director&q;,&q;description&q;:null,&q;picture&q;:null,&q;email&q;:&q;karolina.strand@bjornaxen.se&q;,&q;phone&q;:&q;0709830110&q;,&q;phone2&q;:null,&q;twitterHandle&q;:null,&q;instagramUsername&q;:null,&q;linkedInUsername&q;:null,&q;enabledInNewsroom&q;:true},{&q;id&q;:47009,&q;name&q;:&q;Fanny Engström&q;,&q;sortOrder&q;:4,&q;title&q;:&q;Project Manager Marketing &a; Sales&q;,&q;description&q;:null,&q;picture&q;:null,&q;email&q;:&q;fanny.engstrom@bjornaxen.se&q;,&q;phone&q;:&q;0706351202&q;,&q;phone2&q;:null,&q;twitterHandle&q;:null,&q;instagramUsername&q;:null,&q;linkedInUsername&q;:null,&q;enabledInNewsroom&q;:true}},&q;itemsKey-49409&q;:{&q;items&q;:{&q;id&q;:302402,&q;title&q;:&q;BJÖRN AXÉN COOL BLONDE&q;,&q;summary&q;:&q;Introducing COOL BLONDE – A hair care range that keeps blonde and gray hair fresh without brassy and yellow tones. &q;,&q;description&q;:&q;&l;p&g;Introducing COOL BLONDE &a;ndash; A hair care range that keeps blonde and gray hair fresh without brassy and yellow tones.&a;nbsp;&l;/p&g;\n&l;p&g;Crafted with precision and expertise, this range of hair care products is designed to cater to the unique needs of blonde, silver and gray hair, maintaining the integrity of the color and caring for your hair at the same time.&a;nbsp;&l;/p&g;\n&l;p&g;Key features and benefits of the Cool Blonde range include:&l;/p&g;\n&l;ul type\&q;disc\&q;&g;\n&l;li&g;Repairing Ceramides - strengthen damaged and split ends&a;nbsp;&l;/li&g;\n&l;li&g;Moisturizing Natural Oat Lipids - softening and shine-enhancing&a;nbsp;&l;/li&g;\n&l;li&g;Strengthening Amino Acids - repair, moisturize, and prevent&a;nbsp;wear and tear&a;nbsp;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;ldquo;The first person that came to mind when thinking of the ultimate cool blonde to front our campaign was Victoria Silvstedt &a;ndash; a Swedish icon that always stayed true to her hair color and whose hair is such an iconic part of her personal brand.&a;rdquo;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&l;br /&g;&a;ndash; Fredrik Robertsson, Creative Director Bj&a;ouml;rn Ax&a;eacute;n&a;nbsp;&l;/p&g;\n&l;p&g;PRODUCT INFO&l;br /&g;&l;br /&g;&l;strong&g;COOL BLONDE COLORING SILVER SHAMPOO &a;amp; CONDITIONER 250 ML&l;/strong&g;&l;br /&g;A silver shampoo and nourishing conditioner with&a;nbsp;violet pigments that provide shine and effectively&a;nbsp;neutralize yellow and brass tones in blonde, bleached,&a;nbsp;and&a;nbsp;gray&a;nbsp;hair after&a;nbsp;&l;br /&g;just one use.&a;nbsp;&l;/p&g;\n&l;p&g;Rec. price 22 EUR (shampoo) &a;amp; 23 EUR (conditioner)&a;nbsp;SEK&l;/p&g;\n&l;p&g;&l;strong&g;COOL BLONDE COLORING SILVER HAIR MASK 200 ML&l;/strong&g;&l;br /&g;An intensely nourishing silver hair mask with violet&a;nbsp;pigments that provide shine and effectively neutralize&a;nbsp;yellow and brass tones in blonde, bleached, and&a;nbsp;gray&a;nbsp;hair after just one use. Contains protective&a;nbsp;UV filters&a;nbsp;that maintain&a;nbsp;color&a;nbsp;shine&a;nbsp;longer.&l;/p&g;\n&l;p&g;Rec. price 26 EUR&l;/p&g;\n&l;p&g;&l;strong&g;About Bj&a;ouml;rn Ax&a;eacute;n&l;br /&g;&l;/strong&g;&l;em&g;In 1963 Bj&a;ouml;rn Ax&a;eacute;n brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn&a;acute;t long until he was on everyone&a;rsquo;s lips, putting hairdressing on the map. Since then, Bj&a;ouml;rn Ax&a;eacute;n has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.&l;/em&g;&l;/p&g;\n&l;p&g;FOR FURTHER INFORMATION, HIGH RESOLUTION IMAGES AND INTERVIEW REQUESTS, PLEASE CONTACT:&l;/p&g;\n&l;p&g;Karolina Strand, Marketing Director&l;br /&g;email: karolina.strand@bjornaxen.se&l;br /&g;phone: &l;a href\&q;tel:+46709840110\&q;&g;+46&a;nbsp;709&a;nbsp;840 110&l;/a&g;&l;/p&g;\n&l;p&g;Fanny Axelsson, Project Manager Marketing &a;amp; Sales&l;br /&g;email: fanny.axelsson@bjornaxen.se&l;br /&g;phone: +46 70 635 12 02&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p&g;In 1963 Bj&a;ouml;rn Ax&a;eacute;n brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn&a;acute;t long until he was on everyone&a;rsquo;s lips, putting hairdressing on the map. Since then, Bj&a;ouml;rn Ax&a;eacute;n has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/XnuAnu7gSaOKm0bDDD8F&q;,&q;imageDescription&q;:&q;Cool Blonde series&q;,&q;imageAlt&q;:&q;Cool Blonde series&q;,&q;published&q;:&q;2024-07-04T15:18:00.000Z&q;,&q;created&q;:&q;2024-07-04T15:18:00&q;,&q;sluggedName&q;:&q;bjorn-axen-cool-blonde&q;,&q;isFeatured&q;:true,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:{&q;id&q;:36632,&q;name&q;:&q;Cool Blonde&q;,&q;count&q;:1,&q;sortOrder&q;:null},&q;relatedContent&q;:,&q;publishUrl&q;:&q;pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-cool-blonde&q;},{&q;id&q;:302400,&q;title&q;:&q;BJÖRN AXÉN ANTI-FRIZZ &q;,&q;summary&q;:&q;Introducing ANTI-FRIZZ – a new series from Björn Axén promising to transform frizzy, unruly hair into sleek, manageable, and lustrous hair.&q;,&q;description&q;:&q;&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Introducing ANTI-FRIZZ &a;ndash; a&a;nbsp;new&a;nbsp;series&a;nbsp;from Bj&a;ouml;rn Ax&a;eacute;n promising&a;nbsp;to transform frizzy, unruly hair into sleek, manageable, and lustrous hair.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;The products are infused with smoothening Organic Argan Oil and powerful Prebiotic known for its skin caring properties and ability to form a&a;nbsp;protective&a;nbsp;barrier for the hair and scalp, ensuring that every strand is tamed and polished to perfection.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Key features and benefits of the Anti-Frizz series include:&l;/span&g;&l;/p&g;\n&l;ul type\&q;disc\&q;&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Nourishing&a;nbsp;Organic&a;nbsp;Argan&a;nbsp;Oil&a;nbsp;&a;ndash;&a;nbsp;combats&a;nbsp;frizz,&a;nbsp;softens&a;nbsp;the&a;nbsp;hair, and&a;nbsp;adds&a;nbsp;shine&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Moisturizing&a;nbsp;Prebiotics&a;nbsp;&a;ndash;&a;nbsp;help&a;nbsp;to&a;nbsp;maintain&a;nbsp;moisture&a;nbsp;levels&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Antistatic&a;nbsp;Vegetable&a;nbsp;Protein&a;nbsp;&a;ndash;&a;nbsp;combats&a;nbsp;frizz&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&a;ldquo;Anti-Frizz is a product series we developed for everyone who experiences hair that often feels untamable, frizzy and dry. I&a;rsquo;m especially excited to get the new hero product out to consumers &a;ndash; The Anti-Frizz Miracle Spray. Not only does it have the anti-frizz properties, but it also comes with a heat- and UV protection &a;ndash; perfect for frizzy hair!&a;rdquo;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;nbsp;&a;ndash; Johan Hellstr&a;ouml;m, Owner &a;amp; Hairdresser&a;nbsp;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;PRODUCT INFO:&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ SHAMPOO&a;nbsp;&a;amp; CONDITIONER&a;nbsp;250 M&l;/strong&g;L&a;nbsp;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;A cleansing and nourishing duo for frizzy and coarse hair that nourishes, smooths, reduces frizz and leaves hair easily manageable and soft with enhanced shine.&a;nbsp;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 22 EUR (shampoo) &a;amp; 23 EUR (conditioner)&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ HAIR MASK 200 ML&l;/strong&g;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;A deep nourishing hair mask for frizzy and coarse hair with an antioxidant-rich formula that promotes hair health and helps prevent sun damage.&a;nbsp;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 26 EUR&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ MIRACLE HAIR SPRAY 150 ML&a;nbsp;&l;br /&g;&l;/strong&g;A nourishing leave-in treatment spray with heat protection up to 220 &a;deg;C, that smooths and softens the hair, enhances shine and prevents frizz. Boosted with UV protection that helps prevent the color from fading and sun damage.&a;nbsp;Suitable for all hair types.&l;/span&g;&l;br /&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 23 EUR&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ MIRACLE HAIR OIL 75 ML&l;/strong&g;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;A silicon-free deep nourishing hair oil that smooths and softens the hair for a sleek finish with enhanced shine. The luxurious combination of Organic Argan Oil, Carrot Oil and Linseed Oil strengthens the hair, locks in the moisture and helps prevent split ends. Does not weigh down the hair. Suitable for all hair types.&a;nbsp;&l;/span&g;&l;br /&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 38 EUR&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ SMOOTH CREAM 150 ML&a;nbsp;&l;/strong&g;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;A smoothing and nourishing leave-in styling cream that reduces frizz. Enriched with a Patented Antioxidant Complex that strengthens the hair and protects it from sun damage, leaving it healthy. Suitable for frizzy and coarse hair.&a;nbsp;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 23 EUR&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;ANTI-FRIZZ SMOOTH MILK 150 ML&l;/strong&g;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;A lightweight smoothing and nourishing leave-in styling milk that reduces frizz. Infused with a Patented Antioxidant Complex that strengthens the hair and protects it from sun damage, leaving it healthy. Suitable for fine hair.&l;/span&g;&l;br /&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;Rec. price 23 EUR&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;About Bj&a;ouml;rn Ax&a;eacute;n&l;br /&g;&l;/strong&g;&l;em&g;In 1963 Bj&a;ouml;rn Ax&a;eacute;n brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn&a;acute;t long until he was on everyone&a;rsquo;s lips, putting hairdressing on the map. Since then, Bj&a;ouml;rn Ax&a;eacute;n has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.&l;/em&g;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;FOR FURTHER INFORMATION, HIGH RESOLUTION IMAGES AND INTERVIEW REQUESTS, PLEASE CONTACT:&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Karolina Strand, Marketing Director&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;email: karolina.strand@bjornaxen.se&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;phone: &l;a style\&q;color: #000000;\&q; href\&q;tel:+46709840110\&q;&g;+46&a;nbsp;709&a;nbsp;840 110&l;/a&g;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Fanny Axelsson, Project Manager Marketing &a;amp; Sales&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;email: fanny.axelsson@bjornaxen.se&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;phone: +46 70 635 12 02&l;/span&g;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p&g;In 1963 Bj&a;ouml;rn Ax&a;eacute;n brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn&a;acute;t long until he was on everyone&a;rsquo;s lips, putting hairdressing on the map. Since then, Bj&a;ouml;rn Ax&a;eacute;n has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/M6zM5yLgRk2GrHs42pdX&q;,&q;imageDescription&q;:&q;Anti-Frizz series&q;,&q;imageAlt&q;:&q;Anti-Frizz series&q;,&q;published&q;:&q;2024-07-04T15:15:00.000Z&q;,&q;created&q;:&q;2024-07-04T15:15:00&q;,&q;sluggedName&q;:&q;bjorn-axen-anti-frizz&q;,&q;isFeatured&q;:true,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:{&q;id&q;:36631,&q;name&q;:&q;Anti-Frizz&q;,&q;count&q;:1,&q;sortOrder&q;:null},&q;relatedContent&q;:,&q;publishUrl&q;:&q;pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-anti-frizz&q;},{&q;id&q;:273620,&q;title&q;:&q;BJÖRN AXÉN LAUNCHES SCALP SERIES&q;,&q;summary&q;:&q;In January 2024, Björn Axén launches the hair care series Scalp with products specially developed to treat and soothe unbalanced and irritated scal...&q;,&q;description&q;:&q;&l;p&g;&l;span style\&q;color: #000000;\&q;&g;In January 2024, Bj&a;ouml;rn Ax&a;eacute;n launches the hair care series Scalp with products specially developed to treat and soothe unbalanced and irritated scalp. With the help of their carefully selected ingredients, the products in the series creates optimal conditions for a healthy scalp to offer a comprehensive solution for those who experience problems with an unbalanced and irritated scalp.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Problems with the scalp can be caused by several different factors such as climate, product residues from styling products or hormonal changes. Common problems that most people experience is itching, dryness or that the scalp and hair feel greasy. Together with the company&s;s own hairdressers, Bj&a;ouml;rn Ax&a;eacute;n has developed the Scalp series which effectively counteracts these problems and promotes scalp well-being. The products are suitable for all hair types and can be used as a detox cure that complements the usual hair routine in case of problems or as part of the daily routine.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;- The key to beautiful and healthy hair starts with a healthy scalp. It is something that we have advocated since 1984 when Bj&a;ouml;rn launched his first products. He was careful to use gentle ingredients in all products and he promoted that it is just as important to take care of the skin on the scalp as the skin on the face, says Johan Hellstr&a;ouml;m, owner and CEO of Bj&a;ouml;rn Ax&a;eacute;n.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;The Scalp series consists of five products and the first product in the routine is Scalp Detox Scrub. The scrub is enriched with exfoliating AHA and BHA acids that remove product residues and balance oil production in the scalp. The series also includes Scalp Massage Brush for the scalp that can be used both on damp hair together with the Scalp Detox Scrub, but also on dry hair. The next step in the routine is deep-cleansing Scalp Shampoo and Scalp Conditioner that contain refreshing peppermint oil and organic tea tree oil that calms and balances oil production in the scalp, as well as an Anti-Pollution protection that prevents impurities.&l;/span&g;&l;/p&g;\n&l;div&g;\n&l;div&g;\n&l;ul type\&q;disc\&q;&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;em&g;After using the routine of Scalp Shampoo, Scalp Conditioner and Scalp Detox Scrub, 7 out of 10 experience that their scalp is less oily and less itchy*&l;/em&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;em&g;8 out of 10 would also recommend the products*&l;br /&g;&l;br /&g;*Consumer-tested effect on 100 participants after 28 days of use.&l;/em&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;/div&g;\n&l;/div&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;The final step in the routine is the Anti Hair Loss Serum for lifestyle-related hair loss. The product is enriched with AnaGain&a;trade; which is an organic pea sprout extract that is clinically proven to effectively strengthen hair, restore hair density and create optimal conditions for hair growth by extending the hair cycle and stimulating hair growth in depth. The serum is also enriched with Moisture Lock Complex, which preserves moisture in the scalp, and Vitamin E enriched with antioxidants.&l;/span&g;&l;/p&g;\n&l;div&g;\n&l;div&g;\n&l;ul type\&q;disc\&q;&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;em&g;6 out of 10 experience reduced hair loss after 12 weeks of use of Anti Hair Loss Serum during clinical study.&l;/em&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;em&g;7 out of 10 would also recommend the Anti Hair Loss Serum and 6 out of 10 say it is the most effective hair loss product they have ever tried*&l;/em&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;em&g;* Consumer-tested effect on 100 participants after 28 days of use.&l;/em&g;&l;/span&g;&l;/p&g;\n&l;/div&g;\n&l;/div&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Products in the series&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Scalp Shampoo 250 ml, 22 EUR, 200 SEK&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Scalp Conditioner 250 ml, 22 EUR, 210 SEK&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;background-color: #ffffff; color: #000000;\&q;&g;Scalp Detox Scrub 150 ml, 22 EUR, 200 SEK&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;background-color: #ffffff; color: #000000;\&q;&g;Scalp Massage Brush, 30 EUR, 150 SEK&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;background-color: #ffffff; color: #000000;\&q;&g;Anti Hair Loss Serum 45 ml, 16,5 EUR, 280 SEK&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Launch date&a;nbsp;&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;8th of january 2024 at bjornaxen.com and at salons and selected retailers from 22nd january.&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;FOR FURTHER INFORMATION, HIGH RESOLUTION IMAGES AND INTERVIEW REQUESTS, PLEASE CONTACT:&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Karolina Strand, Marketing Director &l;br /&g;e-mail: karolina.strand@bjornaxen.se&l;br /&g;phone: &l;a style\&q;color: #000000;\&q; href\&q;tel:+46709840110\&q;&g;+46&a;nbsp;709&a;nbsp;840 110&l;/a&g;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Fanny Axelsson, Project Manager Marketing &a;amp; Sales&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;email: &l;a style\&q;color: #000000;\&q; href\&q;mailto:fanny.axelsson@bjornaxen.se\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;fanny.axelsson@bjornaxen.se&l;/a&g;&l;/span&g;&l;br /&g;&l;span style\&q;color: #000000;\&q;&g;phone: + 46 70 635 12 02&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;*Again survey in 2023&l;/span&g;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p&g;In 1963 Bj&a;ouml;rn Ax&a;eacute;n brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn&a;acute;t long until he was on everyone&a;rsquo;s lips, putting hairdressing on the map. Since then, Bj&a;ouml;rn Ax&a;eacute;n has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/BOyZ0lQcif683W6YIInA&q;,&q;imageDescription&q;:&q;Scalp &q;,&q;imageAlt&q;:&q;Scalp&q;,&q;published&q;:&q;2024-01-09T16:08:00.000Z&q;,&q;created&q;:&q;2024-01-09T16:08:00&q;,&q;sluggedName&q;:&q;bjorn-axen-launches-scalp-series&q;,&q;isFeatured&q;:false,&q;language&q;:&q;sv&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;pressroom.bjornaxen.se/posts/pressreleases/bjorn-axen-launches-scalp-series&q;},{&q;id&q;:268376,&q;title&q;:&q;BON VOY X BJÖRN AXÉN&q;,&q;summary&q;:&q;A collaboration where function meets Scandinavian design and becomes a statement in the bathroom or on the trip. Hairdressing and hair care brand B...&q;,&q;description&q;:&q;&l;div&g;\n&l;div&g;\n&l;div&g;\n&l;div dir\&q;ltr\&q;&g;A collaboration where function meets Scandinavian design and becomes a statement in the bathroom or on the trip. Hairdressing and hair care brand Bj&a;ouml;rn Ax&a;eacute;n collaborates with BON VOY and has produced an exclusive interpretation of a toiletry bag that houses the conscious traveller&s;s hair care wardrobe.&l;/div&g;\n&l;div dir\&q;ltr\&q;&g;&a;nbsp;&l;/div&g;\n&l;/div&g;\n&l;/div&g;\n&l;/div&g;\n&l;div&g;\n&l;div&g;\n&l;div&g;\n&l;div dir\&q;ltr\&q;&g;BON VOY, is a Swedish company that started with an ambition to combine stylish design with functionality for everyone who wants to take their beauty favorites with them on the trip.&l;/div&g;\n&l;/div&g;\n&l;/div&g;\n&l;/div&g;\n&l;p&g;This collaboration unites two innovative brands that are keen to deliver quality, function and style to their users.&l;/p&g;\n&l;p&g;- We want our customers to be able to take care of their hair when traveling by easily and stylishly carry their favorite products with them. Through the collaboration with BON VOY, we can now offer a stylish and functional toiletry bag that holds the hair wardrobe when you&s;re on the go, a perfect match says Johan Hellstr&a;ouml;m CEO and owner Bj&a;ouml;rn Ax&a;eacute;n.&l;/p&g;\n&l;p&g;With this partnership, travelers can now enjoy a combination of fashionable design and practical features that make it easy to pack and organize their beauty favorites on the go. The vanity has thoughtfully designed compartments and pockets to keep your products in place and neatly organized.&l;/p&g;\n&l;p&g;- We are enthusiastic about collaborating with such a long-standing brand as Bj&a;ouml;rn Ax&a;eacute;n. With a common passion for beauty, through this partnership we have designed a toiletry bag that will become a faithful companion on the travels of all hair care enthusiasts, says Emma Ahlgren, founder of BON VOY.&l;/p&g;\n&l;p&g;BON VOY&s;s unique signature with removable and machine-washable inner lining makes the toiletry easy to keep clean and thus gives a longer lifespan.The toiletry bag is made of 100% vegan materials and is just like Bj&a;ouml;rn Ax&a;eacute;n&s;s products, designed to withstand the stresses of travel.&l;/p&g;\n&l;p&g;From October 30, the toiletry bag will be available at bjornaxen.com and bonvoybags.com, as well as selected retailers such as LYKO and Kicks.&l;/p&g;\n&l;p&g;PRODUCT INFO&l;br /&g;Price: 125 EUR, 1200 SEK&l;br /&g;Size: L: 25 cm W: 12,5 cm H: 12,5 cm&l;/p&g;\n&l;p&g;Material:&a;nbsp;&l;br /&g;- Outer bag: Premium PU Vegan Leather&l;br /&g;- Inner bag: Durable and machine washable nylon&l;/p&g;\n&l;p&g;FOR FURTHER INFORMATION, HIGH RESOLUTION IMAGES AND INTERVIEW REQUESTS, PLEASE CONTACT:&l;/p&g;\n&l;p&g;Karolina Strand, Marketing Director&l;br /&g;email: karolina.strand@bjornaxen.se&l;br /&g;phone: &l;a href\&q;tel:+46709840110\&q;&g;+46&a;nbsp;709&a;nbsp;840 110&l;/a&g;&l;/p&g;\n&l;p&g;Fanny Axelsson, Project Manager Marketing &a;amp; Sales&l;br /&g;email: fanny.axelsson@bjornaxen.se&l;br /&g;phone: +46 70 635 12 02&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;In 1963 Bj&a;ouml;rn Ax&a;eacute;n brought glamour and creativity from Paris to Sweden when he opened his first salon in Stockholm. It wasn&a;acute;t long until he was on everyone&a;rsquo;s lips, putting hairdressing on the map. Since then, Bj&a;ouml;rn Ax&a;eacute;n has grown into a highly established company synonymous with expertise and quality, offering sustainable haircare products for all hair types.&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/kOURBUpGQlylmDr7Aelt&q;,&q;imageDescription&q;:&q;&q;,&q;imageAlt&q;:null,&q;published&q;:&q;2023-10-30T07:00:00.000Z&q;,&q;created&q;:&q;2023-10-30T07:00:00&q;,&q;sluggedName&q;:&q;bon-voy-x-bjorn-axen&q;,&q;isFeatured&q;:false,&q;language&q;:&q;sv&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;pressroom.bjornaxen.se/posts/pressreleases/bon-voy-x-bjorn-axen&q;}}}/script>/body>/html>
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