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2024-09-10
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HTTP/1.1 200 OKContent-Type: text/html; charsetutf-8Date: Tue, 10 Sep 2024 19:00:34 GMTEtag: W/20b06-Inuww2VCDx5r13h2nVKf+LIZ/c0Strict-Transport-Security: max-age31536000Vary: Accept-EncodingX-Content-Type-Options: nosniffX-Frame-Options: ALLOW-FROM https://amplify.notified.comX-Powered-By: ExpressTransfer-Encoding: chunked !DOCTYPE html>html langen>head> link relcanonical hrefhttps://press.starstableentertainment.com/> title>Star Stable Entertainment/title> base href/> link relicon idappFavicon hrefhttps://cdn.filestackcontent.com/Qb8eJBidSmyBgg09XSUo> meta charsetutf-8> meta nameviewport contentwidthdevice-width, initial-scale1>link relstylesheet hrefstyles.59cea37f4d550494.css>link hrefhttps://use.typekit.net/xmr0ohh.css typetext/css relstylesheet mediascreen,print idtypekit-font>meta propertyog:url contentpress.starstableentertainment.com>meta propertyog:title contentStar Stable Entertainment>meta propertyog:type contentwebsite>meta propertyog:image 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.dataobject-item .info-container { background-color: rgba(128,70,216,0.95);}/style> style idcustom_styles>.navbar { background-color: #3C1176;}.navbar-light .navbar-nav .nav-link { color: rgba(255, 255, 255, 0.7);}.navbar-light .navbar-nav .nav-link:focus, .navbar-light .navbar-nav .nav-link:hover { color: rgba(255, 255, 255, 1);}.company-info-about { text-align: left; font-weight: 300; font-size: 1.3rem; line-height: 1.2;} .navbar .navbar-collapse { background-color: #3C1176; }.newsroom-hero-container .buttons-container .btn { padding: 10px 35px; border: none; font-weight: 800;}.newsroom-hero-container { height: 50vh; position: relative; overflow: hidden;}/style> notified-newsroom _nghost-sc21 ng-version15.2.10 ng-server-contextother>router-outlet _ngcontent-sc21>/router-outlet>ng-component>!---->div classnewsroom-wrapper newsroom-frontpage>div classnewsroom-top-nav>nav idmain-navbar classnavbar navbar-expand-lg navbar-light bg-faded fixed-top>!---->a classnavbar-brand href/>img classimg-fluid srchttps://cdn.filestackcontent.com/DB0nOpxGSObxacmhEA8d altStar Stable logo>!---->/a>!---->button typebutton data-togglecollapse data-target#navbarSupportedContent aria-controlsnavbarSupportedContent aria-expandedfalse aria-labelToggle navigation classnavbar-toggler>span classnavbar-toggler-icon>/span>/button>div classcollapse navbar-collapse>button typebutton classmobile-toggle-cancel>i classicon-cancel-1>/i>/button>ul classnavbar-nav ml-auto>!---->li classnav-item>a routerlinkactiveactive classnav-link href/posts>News/a>/li>!---->li classnav-item>a routerlinkactiveactive classnav-link href/presskits>Press Kit/a>/li>!---->li classnav-item>a routerlinkactiveactive classnav-link href/contacts>Contacts/a>/li>!---->li classnav-item>a classnav-link hrefhttps://www.starstable.com/en/>Star Stable Online/a>/li>!---->li classnav-item>a classnav-link hrefhttps://press.starstableentertainment.se>SE/a>/li>!---->!---->!---->!---->!---->!---->!---->li idfollow-button-menu classnav-item>button typebutton classbtn btn-default pr-4 pl-4>Follow/button>/li>/ul>/div>/nav>/div>!---->!---->div classnewsroom-content>router-outlet>/router-outlet>ng-component>div idfrontpage class>section class>!---->newsroom-header>div classnewsroom-hero-container>div classcontent>h1 classtitle stylecolor:#fff;>Star Stable Entertainment/h1>!---->hr classtitle-seperator styleborder-color:#fff;>!---->!---->div idfollow-button-header classbuttons-container>button classbtn btn-round btn-white stylecolor:rgb(255,255,255);background-color:rgb(119,73,222);>Follow/button>/div>/div>!---->div classimage-overlay stylebackground-color:rgba(60,17,118,0);>/div>!---->div classimage-container stylebackground-image:url(https://cdn.filestackcontent.com/xaYQ1pVASTyQvv4z9qWr);filter:blur(0px);>/div>!---->/div>!---->/newsroom-header>/section>!---->!---->!---->section class>!---->html-widget idwidget-35272 classwidget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>Inspiring girls to be the heroes of their own story. span classseperator>/span>/h1>!---->div classcompany-info-about pre-wrap>p styletext-align: center;>span stylefont-size: 14pt;>strong>Star Stable Entertainment/strong> is the home of the strong>#1 fastest-growing horse adventure game/strong> in the world - span stylecolor: #333399;>strong>a stylecolor: #333399; hrefhttps://www.starstable.com/ target_blank relnoopener>Star Stable Online/a>/strong>. /span>strong>Founded in 2011/strong>, Star Stable Entertainment has grown to become a strong>multi-channel entertainment company/strong>; the home of an span stylecolor: #333399;>a stylecolor: #333399; hrefhttps://starstableentertainment.com/music/ target_blank relnoopener>independent record label/a>, a stylecolor: #333399; hrefhttps://starstableentertainment.com/animation/ target_blank relnoopener>short form animations/a>, a stylecolor: #333399; hrefhttps://starstableentertainment.com/books/ target_blank relnoopener>book series, comics/a> /span>and span stylecolor: #333399;>a stylecolor: #333399; hrefhttps://www.starstable.com/game/star-stable-mobile target_blank relnoopener>mobile apps/a>./span>/span>/p>p styletext-align: center;>span stylefont-size: 14pt;>We are a dedicated, eclectic team of over strong>170 employees/strong>, hailing from strong>25/strong> different strong>countries/strong> around the globe and we remain steadfast in our mission; to strong>inspire girls/strong>, to strong>celebrate/strong> the power of strong>sisterhood/strong> and to create a more strong>inclusive and diverse gaming environment/strong>./span>/p>p>span stylefont-size: 14pt;> img stylemax-width: 100%; height: auto; display: block; margin-left: auto; margin-right: auto; srchttps://cdn.filestackcontent.com/yLl7Sy8tTp6BeFUYKQ9C alt>/span>/p>h3>span stylecolor: #333399;>Join us!/span>/h3>p styletext-align: center;>span stylefont-size: 14pt;>We are on an adventure to scale our unique impact in the world with several games in development across desktop/mobile, working with both internal and external development teams. And, we’re hiring! Learn more about our our open roles atspan stylecolor: #333399;> a stylecolor: #333399; hrefhttp://jobs.starstable.com/ target_blank relnoopener noreferrer data-stringify-linkhttp://jobs.starstable.com data-sktooltip_parent>jobs.starstable.com/a>./span>/span>/p>h3 dirltr>img stylemax-width: 100%; height: auto; display: block; margin-left: auto; margin-right: auto; srchttps://cdn.filestackcontent.com/ZlCDD0bRRrSKiYpccsvs alt>/h3>h3 dirltr>span stylecolor: #333399;>About Star Stable Online/span>/h3>p dirltr styletext-align: center;>span stylefont-size: 14pt;>In a strong>primarily male-dominated industry/strong>, Star Stable Online dreamed of strong>stirring-up the gaming scene/strong>. Leading to the creation of the ultimate strong>female-gaze/strong> Massively Multiplayer Online (strong>MMO/strong>) strong>horse game/strong>: Star Stable Online (SSO)./span>/p>p dirltr styletext-align: center;>span stylefont-size: 14pt;>A strong>magical world/strong> full of endless adventures in which every girl is the hero of their own story./span>/p>p dirltr styletext-align: center;>span stylefont-size: 14pt;>Powered by strong>mystic worlds/strong>, strong>epic storytelling/strong> and a strong>diverse sisterhood/strong> of more than 600,000 monthly players and over strong>21 million/strong> registered users; Star Stable Online is now an strong>inspiration/strong> for strong>girls/strong> and strong>horse lovers/strong> all over the worldstrong>./strong>/span>/p>div classtiny-mce-custom-video-object>a classtiny-mce-custom-video-object-link hrefhttps://www.youtube.com/watch?v4Ht8e68lxCI target_blank relnoopener>img stylemax-width: 100%; height: auto; width: 100%; srchttps://process.filestackapi.com/ADl2KZuKDRbS7BbbwOreQz/watermarkfile:OkyJ53U5SrijSHm54I1Q,size:40/https://img.youtube.com/vi/4Ht8e68lxCI/0.jpg>/a> iframe classtiny-mce-custom-video-object-iframe srchttps://www.youtube-nocookie.com/embed/4Ht8e68lxCI width560 height315 frameborder0 allowfullscreen>/iframe>/div>/div>/div>/div>/div>/div>!---->/html-widget>/section>!---->!---->!---->!---->!---->!---->!---->!---->section class>!---->html-widget idwidget-38140 classodd widget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>Star Stable Music span classseperator>/span>/h1>!---->div classcompany-info-about pre-wrap>p styletext-align: center;>span stylefont-size: 14pt;>We strong>challenge the norm/strong> by exploringstrong> creativity/strong> and strong>supporting female talent/strong> across different media outlets, while strong>enriching/strong> our strong>players adventures/strong> inside a hrefhttps://www.starstable.com/ target_blank relnoopener>Star Stable Online/a>./span>/p>p styletext-align: center;>span stylefont-size: 14pt;>strong>Our music/strong> and strong>artist/strong> repertoire is a strong>combination/strong> of the best strong>music producers/strong>, strong>game characters/strong>, and strong>real life music artists. All of them bringing /strong>the most outstanding creativity and talent to our label. Star Stable Music can be strong>enjoyed/strong> strong>inside/strong> and strong>outside/strong> of the strong>game/strong>./span>/p>p styletext-align: center;>span stylefont-size: 14pt;>With more than strong>20 million streams/strong> and over strong>40k monthly listeners/strong>, we are proud tostrong> expand our players gaming experience/strong>. Soundtracks, pop, country, rock, or even dubstep: strong>Star Stable Music/strong> is strong>diversed/strong>, strong>playful/strong> and packed with strong>top notch productions/strong>. Put your headphones on and give us a listen on: span stylecolor: #333399;>a stylecolor: #333399; hrefhttps://open.spotify.com/artist/58Nd0iXERNFIHU69rvcCRp?siEd05uuXXQAmG6UFZWBLcUg target_blank relnoopener>strong>Spotify/strong>/a>/span>, a hrefhttps://music.apple.com/us/artist/star-stable/1218904250 target_blank relnoopener>span stylecolor: #333399;>strong>Apple Music/strong>/span>/a>, a hrefhttps://www.youtube.com/channel/UCaG76XUWPz7VTak6PsjlHoA target_blank relnoopener>span stylecolor: #333399;>strong>Youtube/strong>/span>/a> and a hrefhttps://www.deezer.com/en/artist/12185600 target_blank relnoopener>span stylecolor: #333399;>strong>Deezer/strong>/span>/a>./span>/p>p styletext-align: center;>span stylefont-size: 14pt;>Wanna know more? a hrefhttps://starstableentertainment.com/music/ target_blank relnoopener>span stylecolor: #333399;>strong>Check out our artists here/strong>/span>/a>./span>/p>p>img stylemax-width: 100%; height: auto; display: block; margin-left: auto; margin-right: auto; srchttps://cdn.filestackcontent.com/Ir4AI7FrTVmCGwKPwKRn alt>/p>/div>/div>/div>/div>/div>!---->/html-widget>/section>!---->!---->!---->!---->!---->!---->!---->!---->section class>!---->html-widget idwidget-43209 classwidget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>Star Stable Books span classseperator>/span>/h1>!---->div classcompany-info-about pre-wrap>p styletext-align: center;>span stylefont-size: 14pt;>Our strong>mission/strong> goes beyond strong>inspiring girls/strong> while sitting in front of a screen. We also strong>encourage/strong> our strong>players/strong> to strong>let/strong> their strong>imagination run wild/strong> and strong>immerse/strong> themselves into our Star Stable book strong>adventures/strong>./span>/p>p styletext-align: center;>span stylefont-size: 14pt;>Published in more than strong>7 languages/strong>, our books take you deeper into strong>Jorviks magical rabbit hole: /strong>epic storytelling, sisterhood, diversity, bravery and , of course, lots of horses!/span>/p>p styletext-align: center;>span stylefont-size: 14pt;>strong>Take on your literal reins/strong> and get ready to enjoy the a hrefhttps://starstableentertainment.com/books/ target_blank relnoopener>span stylecolor: #333399;>strong>best Jorvian stories here/strong>./span>/a>/span>/p>p>img stylemax-width: 100%; height: auto; display: block; margin-left: auto; margin-right: auto; srchttps://cdn.filestackcontent.com/Wo502whSKij10lrGFFhg alt>/p>/div>/div>/div>/div>/div>!---->/html-widget>/section>!---->!---->!---->!---->!---->!---->!---->!---->section class>!---->html-widget idwidget-44568 classodd widget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>Animation span classseperator>/span>/h1>!---->div classcompany-info-about pre-wrap>p styletext-align: center;>strong>a hrefhttps://www.youtube.com/watch?vsK0ejQ5Y3Nw&t2359s target_blank relnoopener>Star Stable: Mistfall/a>/strong> is an animated adventure from Star Stable Entertainment. The 2D, 10-minisode series features voice talent from Jorvik to Hollywood./p>p dirltr styletext-align: center;>strong>Written by Emmy Award winning writer/strong> and showrunner strong>Alice Prodanou/strong> (Hotel Transylvania, Inspector Gadget, 6teen, and My Babysitter’s a Vampire), the series (10 episodes, 5 minutes each) introduces a new heroine, Skye Ansari, and tells a story full of friendship, horses, and mystery./p>p dirltr styletext-align: center;>strong>Featuring all-new storylines, Mistfall’s narrative and characters/strong> run parallel to those in the popular online game. While engaging Star Stable’s loyal online community of tween/teen girls, the series gives a new way to interact with the brand attracting new audiences./p>p styletext-align: center;>In addition to series development and production, strong>Star Stable Entertainment is partnering with Ferly/strong> for all licensing and branding, with this first Mistfall series leading to further scripted content in the franchise, including a long-form version of the series currently in development./p>div classtiny-mce-custom-video-object>a classtiny-mce-custom-video-object-link hrefhttps://www.youtube.com/watch?vbsnheWYsQCU target_blank relnoopener>img stylemax-width: 100%; height: auto; width: 100%; srchttps://process.filestackapi.com/ADl2KZuKDRbS7BbbwOreQz/watermarkfile:OkyJ53U5SrijSHm54I1Q,size:40/https://img.youtube.com/vi/bsnheWYsQCU/0.jpg>/a> iframe classtiny-mce-custom-video-object-iframe srchttps://www.youtube-nocookie.com/embed/bsnheWYsQCU width560 height315 frameborder0 allowfullscreen>/iframe>/div>p> /p>/div>/div>/div>/div>/div>!---->/html-widget>/section>!---->!---->!---->!---->!---->!---->!---->section class>!---->tag-based-items-widget _nghost-sc28 idwidget-35270 classwidget-container>div _ngcontent-sc28 classcontent-container>div _ngcontent-sc28 classcontainer>div _ngcontent-sc28 classrow>div _ngcontent-sc28 classcol-lg-12>h1 _ngcontent-sc28>In the media span _ngcontent-sc28 classseperator>/span>/h1>!---->!---->ul _ngcontent-sc28 classlist-layout>!---->/ul>!---->!---->!---->!---->div _ngcontent-sc28 classnewsroom-section-loader mb-0>svg _ngcontent-sc28 viewBox25 25 50 50 classcircular>circle _ngcontent-sc28 cx50 cy50 r20 fillnone stroke-width2 stroke-miterlimit10 classpath>/circle>/svg>/div>!---->!---->!---->/div>/div>/div>/div>!---->/tag-based-items-widget>/section>!---->!---->!---->!---->!---->!---->!---->!---->section class>!---->tag-based-items-widget _nghost-sc28 idwidget-36602 classodd widget-container>div _ngcontent-sc28 classcontent-container>div _ngcontent-sc28 classcontainer>div _ngcontent-sc28 classrow>div _ngcontent-sc28 classcol-lg-12>h1 _ngcontent-sc28>Star Stable Instagram span _ngcontent-sc28 classseperator>/span>/h1>!---->ul _ngcontent-sc28 idtag-slider-36602 classhidden>!---->/ul>!---->!---->!---->!---->!---->div _ngcontent-sc28 classnewsroom-section-loader mb-0>svg _ngcontent-sc28 viewBox25 25 50 50 classcircular>circle _ngcontent-sc28 cx50 cy50 r20 fillnone stroke-width2 stroke-miterlimit10 classpath>/circle>/svg>/div>!---->!---->!---->/div>/div>/div>/div>!---->/tag-based-items-widget>/section>!---->!---->!---->!---->!---->!---->!---->!---->!---->!---->section class>!---->items-widget idwidget-35269 classwidget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>Latest news span classseperator>/span>/h1>!---->div classitem-list-boxed>ul>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/star-stable-online-launches-on-android>div classtext-wrapper>div classpublished>2023-10-12 15:45/div>div classtype stylecolor:rgba(128,70,216,0.95);>Press release/div>h5 classtitle>Star Stable Online launches on Android/h5>div classsummary>12 th October, 2023: Star Stable Entertainment todayannounces that the flagship game Star Stable Online is now available on Android/div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/star-stable-online-launches-on-android>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/71d2d6krTKidVPt2OfeB);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/star-stable-online-launches-on-android> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/star-stable-entertainment-ab-implements-an-or>div classtext-wrapper>div classpublished>2023-06-07 08:47/div>div classtype stylecolor:rgba(128,70,216,0.95);>Press release/div>h5 classtitle>Star Stable Entertainment AB implements an organisational change /h5>div classsummary>Star Stable Entertainment AB has had steady growth since the game Star Stable Online was launched in 2011. The current situation in the world econo.../div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/star-stable-entertainment-ab-implements-an-or>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/ji8ujhpuQUur5fVffX86);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/star-stable-entertainment-ab-implements-an-or> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/star-stable-launches-yesimahorsegirl-initiati>div classtext-wrapper>div classpublished>2022-08-25 07:00/div>div classtype stylecolor:rgba(128,70,216,0.95);>Press release/div>h5 classtitle>Star Stable launches #YesImAHorseGirl initiative, with new “Ride With Us” platform/h5>div classsummary>Star Stable Entertainment is launching a new platform for its #YesImAHorseGirl initiative, to redefine the term “horse girl” and associate it with .../div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/star-stable-launches-yesimahorsegirl-initiati>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/pXMyHr5ZTfeQ7ntsKf3E);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/star-stable-launches-yesimahorsegirl-initiati> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/towards-next-generation-chat-moderation-in-st>div classtext-wrapper>div classpublished>2022-03-15 08:05/div>div classtype stylecolor:rgba(128,70,216,0.95);>Press release/div>h5 classtitle>Towards next generation chat moderation in Star Stable Online/h5>div classsummary>It’s time for next generation chat moderation, and Star Stable Entertainment is leading the way. In an innovative pilot project, we successfully re.../div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/towards-next-generation-chat-moderation-in-st>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/THY7iZbpT6mUl09mekwP);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/towards-next-generation-chat-moderation-in-st> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/record-player-numbers-with-revenue-growth-of>div classtext-wrapper>div classpublished>2021-05-12 06:59/div>div classtype stylecolor:rgba(128,70,216,0.95);>Press release/div>h5 classtitle>Record Player Numbers with Revenue Growth of 50% in 2020 /h5>div classsummary>World’s Biggest Tween/Teen Horse Game from Star Stable Entertainment Hits Record Player Numbers with Revenue Growth of 50% in 2020 /div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/record-player-numbers-with-revenue-growth-of>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/UTOy9V0sSjW3DMWzVZ25);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/record-player-numbers-with-revenue-growth-of> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/soul-riders-trilogy-darkness-falling-releases>div classtext-wrapper>div classpublished>2021-04-06 12:31/div>div classtype stylecolor:rgba(128,70,216,0.95);>Press release/div>h5 classtitle>Soul Riders Trilogy Darkness Falling Releases/h5>div classsummary>Star Stable Entertainment, maker of Star Stable Online, the most popular online horse game for tweens/teens around the world, is unveiling Soul Rid.../div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/soul-riders-trilogy-darkness-falling-releases>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/0LnzG29WTLqJWI1onTxt);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/soul-riders-trilogy-darkness-falling-releases> Read more /a>/div>/li>!---->/ul>div classclearfix>/div>/div>!---->!---->!---->div classview-more-button-container>!---->a classbtn btn-read-more href/posts>View more/a>!---->/div>!---->!---->!---->/div>/div>/div>/div>!---->/items-widget>/section>!---->!---->!---->!---->!---->section class>!---->contact-widget idwidget-35273 classodd widget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>Contacts span classseperator>/span>/h1>!---->div classcontacts-big-list>div classcontacts-list row>div classcol-lg-6 col-sm-12 col-xs-12 contact-col>div classcontact-item contact-col no-image>!---->div classcontact-info>div classtitle stylecolor:rgba(128,70,216,0.95);>Director of PR, Communications & Events /div>!---->h5 classcontact-name> Therése Forssell Lagerstam /h5>!---->div classdescription>These contacts cannot help with player inquiries. For all customer service related issues, please visit https://www.starstable.com/support/div>!---->ul>li>i classicon-mail-1>/i>a classpointer hrefmailto:therese.forssell@starstable.com>therese.forssell@starstable.com/a>/li>!---->!---->!---->!---->!---->!---->/ul>/div>/div>/div>!---->/div>/div>/div>/div>/div>/div>!---->/contact-widget>/section>!---->!---->!---->!---->!---->!---->!---->!---->!---->!---->/div>/ng-component>!---->/div>div classpowered-by-footer>div classcontainer>div classrow justify-content-center>div classsubscribe-rss col-lg-6>div classicon-rss-1>Follow us/div>ul classrss-feed-list>li>a relnofollow target_blank classml-1 hrefhttps://api.client.notified.com/api/rss/publish/view/31125?typenews>News (RSS)/a>/li>li>a relnofollow target_blank classml-1 hrefhttps://api.client.notified.com/api/rss/publish/view/31125?typepress>Press releases (RSS)/a>/li>li>a relnofollow target_blank classml-1 hrefhttps://api.client.notified.com/api/rss/publish/view/31125?typeblog>Stories 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For more information, please read our&q;,&q;privacyPolicy&q;:&q;Privacy Policy&q;,&q;tickToFollow&q;:&q;You need to tick this box to be able to follow newsroom.&q;,&q;close&q;:&q;Close&q;,&q;cookieConsentDescription&q;:&q;&l;p&g;Notified&s;s websites use cookies to ensure that we give you the best experience when you visit our websites or use our Services. If you continue without changing your browser settings, you are agreeing to our use of cookies. Find out more by reading our &l;a href\&q;https://www.intrado.com/en/legal-privacy\&q;&g;privacy policy&l;/a&g;&l;/p&g;&q;,&q;accept&q;:&q;Accept&q;,&q;reject&q;:&q;Reject&q;,&q;photographer&q;:&q;Photographer&q;},&q;customFonts&q;:,&q;gnwPressReleaseFeedUrl&q;:null,&q;hasRegulatoryPressReleases&q;:false},&q;frontPageKey&q;:{&q;featuredItems&q;:{&q;id&q;:148983,&q;title&q;:&q;10th Anniversary ambassador interview with Danielle Starstorm&q;,&q;summary&q;:&q;Star Stable has had a big impact on my life. It’s given me life lessons that have changed me as a person in a really great way. I used to be that person who wasn’t good at leadership. I’d follow along and try to lay low. But Star Stable has helped me make decisions for myself and not be scared if someone won’t like what I have to say. It’s helped me be proud of who I am and say what I think without being influenced by other people.&q;,&q;description&q;:&q;&l;p&g;Danielle has been playing Star Stable Online since 2012 and she became an ambassador in 2020. She is from the US.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On the transformative power of Star Stable Online&l;/strong&g;&l;/p&g;\n&l;p&g;Star Stable has had a big impact on my life. It&a;rsquo;s given me life lessons that have changed me as a person in a really great way. I used to be that person who wasn&a;rsquo;t good at leadership. I&a;rsquo;d follow along and try to lay low. But Star Stable has helped me make decisions for myself and not be scared if someone won&a;rsquo;t like what I have to say. It&a;rsquo;s helped me be proud of who I am and say what I think without being influenced by other people.&l;/p&g;\n&l;p&g;&l;strong&g;On the influence of the community&a;rsquo;s creativity&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p&g;If I had to sum up the community in one word, it would be &l;em&g;creative&l;/em&g;. That creativity is about inspiring people through what you come up with. It&a;rsquo;s how you make new friends in our community. I know that the Star Stable Online Instagram community inspired me to try out creative software programs, for example. I saw what other players were doing, and I thought, I want to do this for my job! I wouldn&a;rsquo;t have figured that out on my own. I didn&a;rsquo;t even know graphic design was a career. If I was honest, I never thought I&a;rsquo;d have a career in art at all. I took art in school, but I was scared every day because I was never proud of what I made. But I found that I&a;rsquo;m so much happier creating things digitally. Now I&a;rsquo;m headed to New York for art school in the fall. So, my Star Stable journey set me on my career path. I&a;rsquo;ll always be thankful for that.&l;/p&g;\n&l;p&g;&l;strong&g;On the personal growth she&a;rsquo;s experienced playing the game&l;/strong&g;&l;/p&g;\n&l;p&g;Having the opportunity to run a Riding Club has given me the ability to deal with different situations - good and bad. That&a;rsquo;s true of being an ambassador, too. It&a;rsquo;s taught me how to be a bridge between the Star Stable team and players. That&s;s helped me build communication skills and solve problems. Now I know it&a;rsquo;s up to me to ask, what can I do to help this person?&a;nbsp;&l;/p&g;\n&l;p&g;I&a;rsquo;ve sharpened my social skills playing the game, too. During the pandemic, many more people were active in Jorvik than before, so I talked to more people. Now I&a;rsquo;m about to go to college, and I feel way more open to and more comfortable talking to people in real life.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On the empowering experience of Star Stable Online&l;/strong&g;&a;nbsp;&l;/p&g;\n&l;p&g;The way girls are represented in Star Stable Online is so refreshing. Other games I&s;ve played aren&a;rsquo;t like that at all. And although those games have communities, they&a;rsquo;re more aggressive. That&a;rsquo;s one of the reasons I&a;rsquo;ve never been more interested in other games. People aren&a;rsquo;t as welcoming, and we can&a;rsquo;t find an immediate connection. I can with other Star Stable Online players. I know a lot of people feel this way.&l;/p&g;\n&l;p&g;&l;strong&g;On the positive impact of being in the StarFam during the pandemic&l;/strong&g;&l;/p&g;\n&l;p&g;When I first joined, I met so many amazing people, including one of my best friends. We decided to create a Riding Club together, and we&a;rsquo;ve been with it for five years. We&a;rsquo;ve met incredible people in that time and, in the last year with the pandemic, we&a;rsquo;ve created an extremely close bond by becoming a support system for each other. I would never have thought that was possible for a game. I couldn&a;rsquo;t imagine life dealing with everything in the past year without this game.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On making lifelong friends in the game&l;/strong&g;&l;/p&g;\n&l;p&g;I&a;rsquo;ve met my lifelong friends, and these friendships are about more than Star Stable Online. We met in the game, but we&a;rsquo;ve taken the steps to grow real-life friendships. The main thing that Star Stable Online has done is bring us together. A lot of people have found lifelong best friends in the game. I&a;rsquo;ve never found friends through other games, not like this. It&a;rsquo;s changed my life in the best possible way. This community is super special to me.&a;nbsp;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment is a cross-channel entertainment company that makes games and stories where girls discover adventure, ignite creativity and build friendships.\n&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:null,&q;imageDescription&q;:null,&q;imageAlt&q;:null,&q;published&q;:&q;2021-09-14T22:00:00.000Z&q;,&q;created&q;:&q;2021-09-14T22:00:00&q;,&q;sluggedName&q;:&q;10th-anniversary-ambassador-interview-with-da&q;,&q;isFeatured&q;:true,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;blog&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/blogposts/10th-anniversary-ambassador-interview-with-da&q;},{&q;id&q;:148984,&q;title&q;:&q;10th Anniversary ambassador interview with Rosalie Moonnest &q;,&q;summary&q;:&q;Playing the game wasn’t that pleasant of an experience at first, but it was engaging, especially the story. Star Stable Online is where I first met the Soul Riders and the Dark Riders, who I really liked (I always pine for the bad guys). So it was their story that pulled me in, and I stayed to see it develop. It’s changed for the better, and it’s still developing. I want to find out where they’re taking us.&q;,&q;description&q;:&q;&l;p&g;Rosalie started playing Star Stable Online in 2014 and she became an ambassador in 2017. She&s;s from Poland.&l;/p&g;\n&l;p&g;&l;strong&g;On the in-game experience&l;/strong&g;&l;/p&g;\n&l;p&g;Playing the game wasn&a;rsquo;t that pleasant of an experience at first, but it was engaging, especially the story. Star Stable Online is where I first met the Soul Riders and the Dark Riders, who I really liked (I always pine for the bad guys). So it was their story that pulled me in, and I stayed to see it develop. It&a;rsquo;s changed for the better, and it&a;rsquo;s still developing. I want to find out where they&a;rsquo;re taking us.&l;/p&g;\n&l;p&g;&l;strong&g;On supporting younger players&l;/strong&g;&l;/p&g;\n&l;p&g;So many of the other players are kids (many are ten years younger than me), so I&a;rsquo;ve basically seen them grow up. My role is like a big sister most of the time, although the players I&s;m closest to call me Grandma. They know my age but they think it&a;rsquo;s fitting nonetheless. They are lovely people.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On the positive impact of being in the StarFam&l;/strong&g;&l;/p&g;\n&l;p&g;The Star Stable team are such positive people, and this affects the community. I appreciate it because I&a;rsquo;m not that positive of a person, it isn&a;rsquo;t really my style. But I think I can pull it off and eventually learn from them.&a;nbsp;&l;/p&g;\n&l;p&g;I&a;rsquo;ve just had the chance to patch things up with another community member. It was funny to see her reaction to me showing support for her efforts. She was shocked! But I have this big sister role, so I needed to show others that there shouldn&a;rsquo;t be clashes. I should be a role model to my friends - and the whole community. The ambassador guidebook helped me realize that.&a;nbsp;&l;/p&g;\n&l;p&g;We have to get rid of toxicity before it spreads. Toxicity is present in any community, but I&a;rsquo;d hate to see it win over in any part of the StarFam.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On the Star Stable Online community vs. other games communities&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p&g;I&a;rsquo;m a big-time gamer, and most of the time, I play combat-based games. Star Stable Online is my escape from those aggressive titles. When I play it, I&a;rsquo;m just chilling. I dress up my horse, I dress up my rider, and I do some quests. No killing!&a;nbsp;&l;/p&g;\n&l;p&g;The communities around those types of games are different. They&a;rsquo;re certainly more competitive and there is more negativity. In the Star Stable community, most people are positive. I saw that for myself when I announced a creative project. People didn&a;rsquo;t know exactly what I was planning, but they were excited - they still are! I don&a;rsquo;t know if I would have had that experience in a different community.&a;nbsp;&l;/p&g;\n&l;p&g;Perhaps it has to do with most players being girls. You know, it&a;rsquo;s girls supporting girls. But there are also a lot of younger players, and the game isn&a;rsquo;t that competitive. Its focus on making friends, chatting, riding together fosters a positive relationship between users.&a;nbsp;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment is a cross-channel entertainment company that makes games and stories where girls discover adventure, ignite creativity and build friendships.\n&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:null,&q;imageDescription&q;:null,&q;imageAlt&q;:null,&q;published&q;:&q;2021-09-14T22:00:00.000Z&q;,&q;created&q;:&q;2021-09-14T22:00:00&q;,&q;sluggedName&q;:&q;10th-anniversary-ambassador-interview-with-ro&q;,&q;isFeatured&q;:true,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;blog&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/blogposts/10th-anniversary-ambassador-interview-with-ro&q;},{&q;id&q;:148985,&q;title&q;:&q;10th Anniversary ambassador interview with Evelina Westfall &q;,&q;summary&q;:&q;I had already played Star Shine Legacy and the original Star Stable games, so when I saw Star Stable Online advertised, I figured it was a reboot. That was before it came out when I had pre-registered. It was a happy moment when I could first log in. I’m not sure I would have believed you if you said to me ten years ago that I’d still be playing, but I keep coming back to Jorvik. It’s the community.&q;,&q;description&q;:&q;&l;p&g;Evelina registered her first account in 2011 and became an ambassador in 2021. She is from Norway.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On why the Star Stable Online community motivates her to play&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p&g;I had already played &l;em&g;Star Shine Legacy&l;/em&g; and the original &l;em&g;Star Stable&l;/em&g; games, so when I saw &l;em&g;Star Stable Online&l;/em&g; advertised, I figured it was a reboot. That was before it came out when I had pre-registered. It was a happy moment when I could first log in. I&a;rsquo;m not sure I would have believed you if you said to me ten years ago that I&a;rsquo;d still be playing, but I keep coming back to Jorvik. It&a;rsquo;s the community. It&a;rsquo;s grown massively, but it&a;rsquo;s still warm and welcoming. That&a;rsquo;s the feedback I get from new members of the community. They feel so welcomed. And I know people genuinely are eager to be open when someone new joins the StarFam. Some of my best friends only started playing a couple of years ago, and I have old friends, who I&a;rsquo;ve basically grown up with. I don&a;rsquo;t have a lot of contact with people I went to school with, but these guys? They stick around.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On what connects the community so deeply&l;/strong&g;&l;/p&g;\n&l;p&g;Part of it is the fact that we&a;rsquo;re allowed to be ourselves. In a way, we&a;rsquo;re hiding behind the screen, but we have these characters that let us distinguish ourselves. It means we don&s;t have the chance to pre-judge people based on their appearance. We can only make judgments based on personality. And we&a;rsquo;re more honest on the internet about who we want to be because we don&a;rsquo;t have the external pressure telling us who we have to be. I think that allows us to click a lot quicker.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On the transformative power of Star Stable Online&l;/strong&g;&l;/p&g;\n&l;p&g;I&a;rsquo;ve always joked that I&a;rsquo;d do anything for Star Stable. I would mop the floors if I could! Being allowed to work with the team as an ambassador is crazy!&a;nbsp;&l;/p&g;\n&l;p&g;It&s;s really an honour to be chosen, especially when they could have chosen so many other great, motivating and inspiring people. I have been struggling with low self-esteem, so it&s;s somewhat unbelievable that what I do is considered \&q;good enough\&q;. It&s;s a good confidence boost, and it also really motivates me to work even harder to reach my dreams!&l;/p&g;\n&l;p&g;I&a;rsquo;ve always been a shy person, hiding from big groups and not feeling I have a place in friend groups. In SSO, I&s;ve managed to find several friend groups where I feel like I can be myself 100%. And having the privilege of being in a position where I can lift up others? Me, I can do that? It&a;rsquo;s amazing.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On Star Stable Online as an escape&l;/strong&g;&l;/p&g;\n&l;p&g;I don&a;rsquo;t remember a time without Star Stable - it&a;rsquo;s always been there - but in the past year, I&a;rsquo;ve lived more in Jorvik than in the real world. It&a;rsquo;s a safe space. I don&a;rsquo;t have to be who everyone expects me to be, I can be whoever I want to be.&a;nbsp;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment is a cross-channel entertainment company that makes games and stories where girls discover adventure, ignite creativity and build friendships.\n&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:null,&q;imageDescription&q;:null,&q;imageAlt&q;:null,&q;published&q;:&q;2021-09-14T22:00:00.000Z&q;,&q;created&q;:&q;2021-09-14T22:00:00&q;,&q;sluggedName&q;:&q;10th-anniversary-ambassador-interview-with-ev-1&q;,&q;isFeatured&q;:true,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;blog&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/blogposts/10th-anniversary-ambassador-interview-with-ev-1&q;},{&q;id&q;:148986,&q;title&q;:&q;10th Anniversary ambassador interview with Paulina Marulewska &q;,&q;summary&q;:&q;My best friend and I had played Star Shine Legacy together, which is how my adventure in Jorvik began. When she found out a new game was coming, she told me immediately because we were crazy about horses and spooky stories, so, of course, we were excited about Star Stable Online.&q;,&q;description&q;:&q;&l;p&g;Paulina started playing Star Stable Online in 2012. She was one of the first people to become an Ambassador in 2017. She is from Poland.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On discovering Star Stable Online&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p&g;My best friend and I had played &l;em&g;Star Shine Legacy &l;/em&g;together, which is how my adventure in Jorvik began. When she found out a new game was coming, she told me immediately because we were crazy about horses and spooky stories, so, of course, we were excited about Star Stable Online. I remember very clearly that I loved it so much that it was all I could think about when I woke up in the morning. I loved riding around on my horse and exploring Jorvik, and because I was 12 years old, my imagination meant I could imagine riding around like that even in real life.&l;/p&g;\n&l;p&g;&l;strong&g;On the positive impact of the Star Stable Online community&l;/strong&g;&l;/p&g;\n&l;p&g;Everyone is very different, but in general, our community is very positive and creative. We share what we create and engage with each other&s;s content. This encourages you to create even more because when people say they like what you&a;rsquo;re doing, it feels like they see you. I&a;rsquo;m a naturally creative person, but being part of the community has helped focus my imagination, and that&a;rsquo;s had a positive impact on me. What I love most about the community is that it brings the best out of me.&l;/p&g;\n&l;p&g;Being part of the Star Stable community is something that can&a;rsquo;t be described. The overwhelming feelings of love and support are something you have to experience yourself to understand why the players are so dedicated.&l;/p&g;\n&l;p&g;&l;strong&g;On the empowering experience of Star Stable Online&l;/strong&g;&l;/p&g;\n&l;p&g;Feminism is important in my life. I live in a country that doesn&a;rsquo;t respect women&a;rsquo;s rights. There are many nations in the world where what women feel isn&a;rsquo;t respected. And the games industry isn&a;rsquo;t friendly to girls, either. Star Stable is so special because it empowers us. It&a;rsquo;s the first game I&a;rsquo;ve found that does that. It has strong female characters that are important to the story, where my experience of other online games is that it&a;rsquo;s all sexist jokes and terrible comments. That is what is so amazing about Star Stable. It&a;rsquo;s safe to be here, to be a girl, and to be a girl gamer. It&a;rsquo;s not something I&a;rsquo;ve found elsewhere.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On the transformative power of playing Star Stable Online&l;/strong&g;&l;/p&g;\n&l;p&g;Star Stable is where I learned to speak English. I joined an English Club when there were no Polish servers, so I had to learn. When I attended Star Stable Live, that was the first time I spoke English fully, all the time, and in everyday situations. I was 18!&l;/p&g;\n&l;p&g;&l;strong&g;On becoming an ambassador&l;/strong&g;&l;/p&g;\n&l;p&g;When I found out I was an ambassador, I was in Stockholm. I have a friend there (who I met playing Star Stable Online), and we were sitting in a cafe when a social media post went live that announced I was an ambassador. I was in exactly the right place at that moment because my two biggest dreams were to visit Stockholm and to become a Star Stable Online ambassador. It was a huge deal for me. Now my dream is to work at Star Stable. Becoming an ambassador feels like a big step toward that.&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment is a cross-channel entertainment company that makes games and stories where girls discover adventure, ignite creativity and build friendships.\n&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:null,&q;imageDescription&q;:null,&q;imageAlt&q;:null,&q;published&q;:&q;2021-09-14T22:00:00.000Z&q;,&q;created&q;:&q;2021-09-14T22:00:00&q;,&q;sluggedName&q;:&q;10th-anniversary-ambassador-interview-with-pa&q;,&q;isFeatured&q;:true,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;blog&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/blogposts/10th-anniversary-ambassador-interview-with-pa&q;},{&q;id&q;:148987,&q;title&q;:&q;10th Anniversary ambassador interview with Jasmína Dhibi &q;,&q;summary&q;:&q;I’ve been playing for six years, so I’ve basically grown up with this game, and it’s helped me understand the world better. By having these conversations, I&s;ve learned about the traditions and cultures of other people. &q;,&q;description&q;:&q;&l;p&g;Jasmine started playing Star Stable Online in 2014, and she became an ambassador in 2021. She is from the Czech Republic.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On why Star Stable Online is a positive, safe space&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p&g;Jorvik is very special. The people I meet there are usually very friendly, and it&a;rsquo;s a safe place for younger players and older gamers, too. Sometimes there are bad conversations, but there is always someone to step up and tell people that they shouldn&a;rsquo;t behave that way. And it&a;rsquo;s not always an ambassador or someone from the moderation team. It&s;s just players trying to make the experience better for others.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On making lifelong friends in the game&l;/strong&g;&l;/p&g;\n&l;p&g;I&a;rsquo;ve been playing for six years, so I&a;rsquo;ve basically grown up with this game, and it&a;rsquo;s helped me understand the world better. By having these conversations, I&s;ve learned about the traditions and cultures of other people.&a;nbsp;&l;/p&g;\n&l;p&g;One of my earliest memories was unlocking Dino Valley, where I met one of my first online friends. We started talking and, through her, I met other people, too. That was how I met one of my best friends who I now ride with in real life. Five years ago, I met another best friend while playing and we started a Riding Club together. It doesn&a;rsquo;t exist anymore, but I&a;rsquo;m still in touch with the people who were in the Club, even people who don&a;rsquo;t play Star Stable Online anymore. These are friends for life, honestly.&a;nbsp;&l;/p&g;\n&l;p&g;I couldn&a;rsquo;t have imagined that at ten years old, I&a;rsquo;d meet most of my best friends playing this game. It&a;rsquo;s unbelievable.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On the influence of Star Stable on her love of riding&l;/strong&g;&l;/p&g;\n&l;p&g;I&a;rsquo;m a huge horse lover. I&a;rsquo;ve loved horses all my life, and I started riding around the same age that I started playing Star Stable Online. I still ride now! I think Star Stable Online was what motivated me to take riding seriously.&l;/p&g;\n&l;p&g;&l;strong&g;On becoming an ambassador&l;/strong&g;&l;/p&g;\n&l;p&g;With the pandemic, I had more time so I started my social media accounts. That helped me reach my goal of becoming an ambassador. When I first started playing, I wrote on the Star Stable Online Facebook page to ask if we could work together. I wanted to be an ambassador even before it was invented! So obviously, the day I became an ambassador was one of the best days of my life - ever. I got a message from Game Master Stefania asking me to be an ambassador, and I started shaking, pacing all around the apartment, and crying! And I called my friends to say, &l;em&g;Guys, I made it!&l;/em&g; It was such an amazing feeling. I&a;rsquo;m super proud.&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;On Star Stable Online as an escape&l;/strong&g;&l;/p&g;\n&l;p&g;&l;em&g;Star Shine Legacy &l;/em&g;came out when I was born, so even if I wanted to be an old-school fan, it&a;rsquo;s not even possible! I&a;rsquo;d say I was born for Star Stable Online. It&a;rsquo;s definitely helped me have a more positive outlook. Before I started focusing on the game, I was focused on stressful stuff in my real life. Sometimes life is just too much, and you need to relax, so I used Jorvik to escape.&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment is a cross-channel entertainment company that makes games and stories where girls discover adventure, ignite creativity and build friendships.\n&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:null,&q;imageDescription&q;:null,&q;imageAlt&q;:null,&q;published&q;:&q;2021-09-14T22:00:00.000Z&q;,&q;created&q;:&q;2021-09-14T22:00:00&q;,&q;sluggedName&q;:&q;10th-anniversary-ambassador-interview-with-ja&q;,&q;isFeatured&q;:true,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;blog&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/blogposts/10th-anniversary-ambassador-interview-with-ja&q;},&q;widgets&q;:{&q;id&q;:35268,&q;publishRoomId&q;:31125,&q;title&q;:&q;Anniversary ambassador interviews&q;,&q;widgetType&q;:&q;featuredItemsWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:5,&q;featuredItemsWidgetAutoplay&q;:true,&q;htmlWidgetHtml&q;:null,&q;sortOrder&q;:1,&q;isEnabled&q;:false,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:35269,&q;publishRoomId&q;:31125,&q;title&q;:&q;Latest news&q;,&q;widgetType&q;:&q;itemsWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:null,&q;sortOrder&q;:11,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:&q;pressRelease&q;,&q;news&q;,&q;itemWidgetItemCount&q;:6,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:35270,&q;publishRoomId&q;:31125,&q;title&q;:&q;In the media&q;,&q;widgetType&q;:&q;tagBasedItemWidget&q;,&q;tagWidgetRenderType&q;:&q;list&q;,&q;tagWidgetItemCount&q;:9,&q;tagWidgetTagIds&q;:29396,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:null,&q;sortOrder&q;:9,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:35272,&q;publishRoomId&q;:31125,&q;title&q;:&q;Inspiring girls to be the heroes of their own story.&q;,&q;widgetType&q;:&q;htmlWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:&q;&l;p style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;&l;strong&g;Star Stable Entertainment&l;/strong&g; is the home of the &l;strong&g;#1 fastest-growing horse adventure game&l;/strong&g; in the world - &l;span style\&q;color: #333399;\&q;&g;&l;strong&g;&l;a style\&q;color: #333399;\&q; href\&q;https://www.starstable.com/\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;Star Stable Online&l;/a&g;&l;/strong&g;. &l;/span&g;&l;strong&g;Founded in 2011&l;/strong&g;, Star Stable Entertainment has grown to become a &l;strong&g;multi-channel entertainment company&l;/strong&g;; the home of an &l;span style\&q;color: #333399;\&q;&g;&l;a style\&q;color: #333399;\&q; href\&q;https://starstableentertainment.com/music/\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;independent record label&l;/a&g;, &l;a style\&q;color: #333399;\&q; href\&q;https://starstableentertainment.com/animation/\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;short form animations&l;/a&g;, &l;a style\&q;color: #333399;\&q; href\&q;https://starstableentertainment.com/books/\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;book series, comics&l;/a&g; &l;/span&g;and &l;span style\&q;color: #333399;\&q;&g;&l;a style\&q;color: #333399;\&q; href\&q;https://www.starstable.com/game/star-stable-mobile\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;mobile apps&l;/a&g;.&l;/span&g;&l;/span&g;&l;/p&g;\n&l;p style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;We are a dedicated, eclectic team of over &l;strong&g;170 employees&l;/strong&g;, hailing from &l;strong&g;25&l;/strong&g; different &l;strong&g;countries&l;/strong&g; around the globe and we remain steadfast in our mission; to &l;strong&g;inspire girls&l;/strong&g;, to &l;strong&g;celebrate&l;/strong&g; the power of &l;strong&g;sisterhood&l;/strong&g; and to create a more &l;strong&g;inclusive and diverse gaming environment&l;/strong&g;.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;font-size: 14pt;\&q;&g; &l;img style\&q;max-width: 100%; height: auto; display: block; margin-left: auto; margin-right: auto;\&q; src\&q;https://cdn.filestackcontent.com/yLl7Sy8tTp6BeFUYKQ9C\&q; alt\&q;\&q; /&g;&l;/span&g;&l;/p&g;\n&l;h3&g;&l;span style\&q;color: #333399;\&q;&g;Join us!&l;/span&g;&l;/h3&g;\n&l;p style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;We are on an adventure to scale our unique impact in the world with several games in development across desktop/mobile, working with both internal and external development teams. And, we&a;rsquo;re hiring! Learn more about our our open roles at&l;span style\&q;color: #333399;\&q;&g;&a;nbsp;&l;a style\&q;color: #333399;\&q; href\&q;http://jobs.starstable.com/\&q; target\&q;_blank\&q; rel\&q;noopener noreferrer\&q; data-stringify-link\&q;http://jobs.starstable.com\&q; data-sk\&q;tooltip_parent\&q;&g;jobs.starstable.com&l;/a&g;.&l;/span&g;&l;/span&g;&l;/p&g;\n&l;h3 dir\&q;ltr\&q;&g;&l;img style\&q;max-width: 100%; height: auto; display: block; margin-left: auto; margin-right: auto;\&q; src\&q;https://cdn.filestackcontent.com/ZlCDD0bRRrSKiYpccsvs\&q; alt\&q;\&q; /&g;&l;/h3&g;\n&l;h3 dir\&q;ltr\&q;&g;&l;span style\&q;color: #333399;\&q;&g;About Star Stable Online&l;/span&g;&l;/h3&g;\n&l;p dir\&q;ltr\&q; style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;In a &l;strong&g;primarily male-dominated industry&l;/strong&g;, Star Stable Online dreamed of &l;strong&g;stirring-up the gaming scene&l;/strong&g;. Leading to the creation of the ultimate &l;strong&g;female-gaze&l;/strong&g; Massively Multiplayer Online (&l;strong&g;MMO&l;/strong&g;) &l;strong&g;horse game&l;/strong&g;: Star Stable Online (SSO).&l;/span&g;&l;/p&g;\n&l;p dir\&q;ltr\&q; style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;A &l;strong&g;magical world&l;/strong&g; full of endless adventures in which every girl is the hero of their own story.&l;/span&g;&l;/p&g;\n&l;p dir\&q;ltr\&q; style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;Powered by &l;strong&g;mystic worlds&l;/strong&g;, &l;strong&g;epic storytelling&l;/strong&g; and a &l;strong&g;diverse sisterhood&l;/strong&g; of more than 600,000 monthly players and over &l;strong&g;21 million&l;/strong&g; registered users; Star Stable Online is now an &l;strong&g;inspiration&l;/strong&g; for &l;strong&g;girls&l;/strong&g; and &l;strong&g;horse lovers&l;/strong&g; all over the world&l;strong&g;.&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;div class\&q;tiny-mce-custom-video-object\&q;&g;&l;a class\&q;tiny-mce-custom-video-object-link\&q; href\&q;https://www.youtube.com/watch?v4Ht8e68lxCI\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;img style\&q;max-width: 100%; height: auto; width: 100%;\&q; src\&q;https://process.filestackapi.com/ADl2KZuKDRbS7BbbwOreQz/watermarkfile:OkyJ53U5SrijSHm54I1Q,size:40/https://img.youtube.com/vi/4Ht8e68lxCI/0.jpg\&q; /&g;&l;/a&g; &l;iframe class\&q;tiny-mce-custom-video-object-iframe\&q; src\&q;https://www.youtube-nocookie.com/embed/4Ht8e68lxCI\&q; width\&q;560\&q; height\&q;315\&q; frameborder\&q;0\&q; allowfullscreen\&q;\&q;&g;&l;/iframe&g;&l;/div&g;&q;,&q;sortOrder&q;:5,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:35273,&q;publishRoomId&q;:31125,&q;title&q;:&q;Contacts&q;,&q;widgetType&q;:&q;contactWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:null,&q;sortOrder&q;:12,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:36602,&q;publishRoomId&q;:31125,&q;title&q;:&q;Star Stable Instagram &q;,&q;widgetType&q;:&q;tagBasedItemWidget&q;,&q;tagWidgetRenderType&q;:&q;carousel&q;,&q;tagWidgetItemCount&q;:9,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:63746,90541,&q;tagWidgetSearchProfilePostTypes&q;:&q;instagramOwn&q;,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:null,&q;sortOrder&q;:10,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:38140,&q;publishRoomId&q;:31125,&q;title&q;:&q;Star Stable Music&q;,&q;widgetType&q;:&q;htmlWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:&q;&l;p style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;We &l;strong&g;challenge the norm&l;/strong&g; by exploring&l;strong&g; creativity&l;/strong&g; and &l;strong&g;supporting female talent&l;/strong&g; across different media outlets, while &l;strong&g;enriching&l;/strong&g; our &l;strong&g;player&s;s adventures&l;/strong&g; inside &l;a href\&q;https://www.starstable.com/\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;Star Stable Online&l;/a&g;.&l;/span&g;&l;/p&g;\n&l;p style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;&l;strong&g;Our music&l;/strong&g; and &l;strong&g;artist&l;/strong&g; repertoire is a &l;strong&g;combination&l;/strong&g; of the best &l;strong&g;music producers&l;/strong&g;, &l;strong&g;game characters&l;/strong&g;, and &l;strong&g;real life music artists. All of them bringing &l;/strong&g;the most outstanding creativity and talent to our label. Star Stable Music can be &l;strong&g;enjoyed&l;/strong&g; &l;strong&g;inside&l;/strong&g; and &l;strong&g;outside&l;/strong&g; of the &l;strong&g;game&l;/strong&g;.&l;/span&g;&l;/p&g;\n&l;p style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;With more than &l;strong&g;20 million streams&l;/strong&g; and over &l;strong&g;40k monthly listeners&l;/strong&g;, we are proud to&l;strong&g; expand our player&s;s gaming experience&l;/strong&g;. Soundtracks, pop, country, rock, or even dubstep: &l;strong&g;Star Stable Music&l;/strong&g; is &l;strong&g;diversed&l;/strong&g;, &l;strong&g;playful&l;/strong&g; and packed with &l;strong&g;top notch productions&l;/strong&g;. Put your headphones on and give us a listen on: &l;span style\&q;color: #333399;\&q;&g;&l;a style\&q;color: #333399;\&q; href\&q;https://open.spotify.com/artist/58Nd0iXERNFIHU69rvcCRp?siEd05uuXXQAmG6UFZWBLcUg\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;strong&g;Spotify&l;/strong&g;&l;/a&g;&l;/span&g;, &l;a href\&q;https://music.apple.com/us/artist/star-stable/1218904250\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;span style\&q;color: #333399;\&q;&g;&l;strong&g;Apple Music&l;/strong&g;&l;/span&g;&l;/a&g;, &l;a href\&q;https://www.youtube.com/channel/UCaG76XUWPz7VTak6PsjlHoA\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;span style\&q;color: #333399;\&q;&g;&l;strong&g;Youtube&l;/strong&g;&l;/span&g;&l;/a&g; and &l;a href\&q;https://www.deezer.com/en/artist/12185600\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;span style\&q;color: #333399;\&q;&g;&l;strong&g;Deezer&l;/strong&g;&l;/span&g;&l;/a&g;.&l;/span&g;&l;/p&g;\n&l;p style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;Wanna know more? &l;a href\&q;https://starstableentertainment.com/music/\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;span style\&q;color: #333399;\&q;&g;&l;strong&g;Check out our artists here&l;/strong&g;&l;/span&g;&l;/a&g;.&l;/span&g;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto; display: block; margin-left: auto; margin-right: auto;\&q; src\&q;https://cdn.filestackcontent.com/Ir4AI7FrTVmCGwKPwKRn\&q; alt\&q;\&q; /&g;&l;/p&g;&q;,&q;sortOrder&q;:6,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:43209,&q;publishRoomId&q;:31125,&q;title&q;:&q;Star Stable Books&q;,&q;widgetType&q;:&q;htmlWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:&q;&l;p style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;Our &l;strong&g;mission&l;/strong&g; goes beyond &l;strong&g;inspiring girls&l;/strong&g;&a;nbsp;while sitting in front of a screen. We also &l;strong&g;encourage&l;/strong&g; our &l;strong&g;players&l;/strong&g; to &l;strong&g;let&l;/strong&g; their &l;strong&g;imagination run wild&l;/strong&g; and &l;strong&g;immerse&l;/strong&g; themselves into our Star Stable book &l;strong&g;adventures&l;/strong&g;.&l;/span&g;&l;/p&g;\n&l;p style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;Published in more than &l;strong&g;7 languages&l;/strong&g;, our books take you deeper into &l;strong&g;Jorvik&s;s magical rabbit hole: &l;/strong&g;epic storytelling,&a;nbsp;sisterhood, diversity, bravery and , of course, lots of horses!&l;/span&g;&l;/p&g;\n&l;p style\&q;text-align: center;\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;&l;strong&g;Take on your literal reins&l;/strong&g; and get ready to enjoy the &l;a href\&q;https://starstableentertainment.com/books/\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;span style\&q;color: #333399;\&q;&g;&l;strong&g;best Jorvian stories here&l;/strong&g;.&l;/span&g;&l;/a&g;&l;/span&g;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto; display: block; margin-left: auto; margin-right: auto;\&q; src\&q;https://cdn.filestackcontent.com/Wo502whSKij10lrGFFhg\&q; alt\&q;\&q; /&g;&l;/p&g;&q;,&q;sortOrder&q;:7,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:44568,&q;publishRoomId&q;:31125,&q;title&q;:&q;Animation&q;,&q;widgetType&q;:&q;htmlWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:&q;&l;p style\&q;text-align: center;\&q;&g;&l;strong&g;&l;a href\&q;https://www.youtube.com/watch?vsK0ejQ5Y3Nw&a;amp;t2359s\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;Star Stable: Mistfall&l;/a&g;&l;/strong&g; is an animated adventure from Star Stable Entertainment. The 2D, 10-minisode series features voice talent from Jorvik to Hollywood.&l;/p&g;\n&l;p dir\&q;ltr\&q; style\&q;text-align: center;\&q;&g;&l;strong&g;Written by Emmy Award winning writer&l;/strong&g; and showrunner &l;strong&g;Alice Prodanou&l;/strong&g; (Hotel Transylvania, Inspector Gadget, 6teen, and My Babysitter&a;rsquo;s a Vampire), the series (10 episodes, 5 minutes each) introduces a new heroine, Skye Ansari, and tells a story full of friendship, horses, and mystery.&l;/p&g;\n&l;p dir\&q;ltr\&q; style\&q;text-align: center;\&q;&g;&l;strong&g;Featuring all-new storylines, Mistfall&a;rsquo;s narrative and characters&l;/strong&g; run parallel to those in the popular online game. While engaging Star Stable&a;rsquo;s loyal online community of tween/teen girls, the series gives a new way to interact with the brand attracting new audiences.&l;/p&g;\n&l;p style\&q;text-align: center;\&q;&g;In addition to series development and production, &l;strong&g;Star Stable Entertainment is partnering with Ferly&l;/strong&g; for all licensing and branding, with this first Mistfall series leading to further scripted content in the franchise, including a long-form version of the series currently in development.&l;/p&g;\n&l;div class\&q;tiny-mce-custom-video-object\&q;&g;&l;a class\&q;tiny-mce-custom-video-object-link\&q; href\&q;https://www.youtube.com/watch?vbsnheWYsQCU\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;img style\&q;max-width: 100%; height: auto; width: 100%;\&q; src\&q;https://process.filestackapi.com/ADl2KZuKDRbS7BbbwOreQz/watermarkfile:OkyJ53U5SrijSHm54I1Q,size:40/https://img.youtube.com/vi/bsnheWYsQCU/0.jpg\&q; /&g;&l;/a&g; &l;iframe class\&q;tiny-mce-custom-video-object-iframe\&q; src\&q;https://www.youtube-nocookie.com/embed/bsnheWYsQCU\&q; width\&q;560\&q; height\&q;315\&q; frameborder\&q;0\&q; allowfullscreen\&q;\&q;&g;&l;/iframe&g;&l;/div&g;\n&l;p&g;&a;nbsp;&l;/p&g;&q;,&q;sortOrder&q;:8,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:48005,&q;publishRoomId&q;:31125,&q;title&q;:&q;10th anniversary - How it all began&q;,&q;widgetType&q;:&q;htmlWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:&q;&l;div class\&q;tiny-mce-custom-video-object\&q;&g;\n&l;p&g;&l;strong&g;&l;span style\&q;color: #5a2fba;\&q;&g;&l;span style\&q;font-size: 12pt;\&q;&g;&l;span style\&q;color: #000000;\&q;&g;This is the story of how the Swedish horse game Star Stable Online became a global phenomenon and changed the gaming world.&l;/span&g;&l;br /&g;&l;br /&g;&l;/span&g;&l;/span&g;&l;/strong&g;&l;span style\&q;color: #000000;\&q;&g;&l;span style\&q;font-size: 12pt;\&q;&g;&l;strong&g;&l;span style\&q;font-size: 14pt;\&q;&g;Against the odds&l;/span&g;&l;br /&g;&l;br /&g;&l;/strong&g;Before Star Stable Online arrived in 2011, there was little that foreshadowed it would anchor a powerful multimedia platform for girl gamers and women game developers.&l;br /&g;&l;br /&g;&l;/span&g;&l;span style\&q;font-size: 12pt;\&q;&g;The story starts with a gang of developers, storytellers and investors stubbornly clinging to their dream of launching an MMO (massively multiplayer online game) with horses. They represent the industry go-getters that made Sweden a global force in games: ambitious guys with an interest in digital technology and fantastic games who dreamed of becoming successful entrepreneurs.&l;/span&g; &l;span style\&q;color: #5a2fba;\&q;&g;&l;a style\&q;color: #5a2fba;\&q; href\&q;https://press.starstableentertainment.com/posts/blogposts/10th-anniversary\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;span style\&q;font-size: 14pt;\&q;&g;Read more...&l;/span&g;&l;/a&g;&l;/span&g;&l;/span&g;&l;/p&g;\n&l;hr /&g;&l;/div&g;\n&l;div class\&q;tiny-mce-custom-video-object\&q;&g;&l;iframe class\&q;tiny-mce-custom-video-object-iframe\&q; src\&q;https://www.youtube.com/embed/0t5Hpv32wfU\&q; width\&q;560\&q; height\&q;315\&q; frameborder\&q;0\&q; allowfullscreen\&q;\&q;&g;&l;/iframe&g;&l;/div&g;&q;,&q;sortOrder&q;:0,&q;isEnabled&q;:false,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:48008,&q;publishRoomId&q;:31125,&q;title&q;:&q;#sso10&q;,&q;widgetType&q;:&q;tagBasedItemWidget&q;,&q;tagWidgetRenderType&q;:&q;carousel&q;,&q;tagWidgetItemCount&q;:30,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:102534,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:null,&q;sortOrder&q;:4,&q;isEnabled&q;:false,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:48009,&q;publishRoomId&q;:31125,&q;title&q;:&q;Read our player stories&q;,&q;widgetType&q;:&q;itemsWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:null,&q;sortOrder&q;:2,&q;isEnabled&q;:false,&q;itemWidgetRenderType&q;:&q;masonry&q;,&q;itemWidgetItemTypes&q;:&q;blog&q;,&q;itemWidgetItemCount&q;:4,&q;itemWidgetTopicIds&q;:25986,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:48016,&q;publishRoomId&q;:31125,&q;title&q;:&q;Fact sheets &a; Downloads&q;,&q;widgetType&q;:&q;htmlWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:&q;&l;h5 class\&q;tiny-mce-custom-video-object\&q; style\&q;text-align: left;\&q;&g;&l;a href\&q;https://press.starstableentertainment.com/presskits/25550/10th-anniversary\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;Download images here&l;/a&g;&l;/h5&g;\n&l;h5 class\&q;tiny-mce-custom-video-object\&q; style\&q;text-align: left;\&q;&g;&l;a style\&q;font-size: 17px;\&q; href\&q;https://cdn.filestackcontent.com/KBS53MySSRared4xkSxr\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;img style\&q;max-width: 130px; height: 80px; float: left;\&q; src\&q;https://go.notified.com/content/imgs/embed-icons/pdf.png\&q; width\&q;80\&q; /&g;&l;/a&g;&l;/h5&g;\n&l;p&g;&l;strong&g;&a;nbsp;&l;/strong&g;&l;strong&g;New business fact sheet&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 130px; height: 80px; float: left;\&q; src\&q;https://go.notified.com/content/imgs/embed-icons/pdf.png\&q; width\&q;80\&q; /&g;&l;/p&g;\n&l;p&g;&l;strong&g;&a;nbsp;Trilogy fact sheet&l;/strong&g;&l;/p&g;\n&l;p&g;&l;strong&g;&l;a href\&q;https://cdn.filestackcontent.com/7UkoQXEGQgHWYJ0ez5gp\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;img style\&q;max-width: 130px; height: 80px; float: left;\&q; src\&q;https://go.notified.com/content/imgs/embed-icons/pdf.png\&q; width\&q;80\&q; /&g;&l;/a&g;&l;br /&g;&l;/strong&g;&l;strong&g;10 year in stats&l;/strong&g;&l;strong&g;&l;br /&g;&l;/strong&g;&l;/p&g;\n&l;p&g;&l;strong&g;&l;a href\&q;https://cdn.filestackcontent.com/foc3F6SbSha3oKP44ahm\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;img style\&q;max-width: 130px; height: 80px; float: left;\&q; src\&q;https://go.notified.com/content/imgs/embed-icons/pdf.png\&q; width\&q;80\&q; /&g;&l;/a&g;&l;/strong&g;&l;strong&g;&l;br /&g;Music fact sheet&l;/strong&g;&l;/p&g;\n&l;p&g;&l;a href\&q;https://cdn.filestackcontent.com/SfayB9BSFeOespmD3mWP\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;img style\&q;max-width: 130px; height: 80px; float: left;\&q; src\&q;https://go.notified.com/content/imgs/embed-icons/pdf.png\&q; width\&q;80\&q; /&g;&l;/a&g;&l;strong&g;&l;br /&g;Factsheet - 10th Anniversary&l;/strong&g;&l;strong&g;&l;br /&g;&l;/strong&g;&l;/p&g;&q;,&q;sortOrder&q;:3,&q;isEnabled&q;:false,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},&q;contacts&q;:{&q;id&q;:29745,&q;name&q;:&q;Therése Forssell Lagerstam&q;,&q;sortOrder&q;:1,&q;title&q;:&q;Director of PR, Communications &a; Events &q;,&q;description&q;:&q;These contacts cannot help with player inquiries. For all customer service related issues, please visit https://www.starstable.com/support&q;,&q;picture&q;:null,&q;email&q;:&q;therese.forssell@starstable.com&q;,&q;phone&q;:null,&q;phone2&q;:null,&q;twitterHandle&q;:null,&q;instagramUsername&q;:null,&q;linkedInUsername&q;:null,&q;enabledInNewsroom&q;:true}},&q;itemsKey-35269&q;:{&q;items&q;:{&q;id&q;:268296,&q;title&q;:&q;Star Stable Online launches on Android&q;,&q;summary&q;:&q;12 th October, 2023: Star Stable Entertainment today\nannounces that the flagship game Star Stable Online is now available on Android&q;,&q;description&q;:&q;&l;p&g;12 th October, 2023: Star Stable Entertainment today announces that the flagship game Star Stable Online is now available on Android. With over 25 million registered users around the world, the horse adventure game brings seamless cross-play to millions of players, meaning all the elements of the desktop version of Star Stable Online can now be enjoyed on mobiles and tablets.&l;br /&g;Designed to give players the opportunity to engage their independent, creative and adventurous powers, the Star Stable Online game sees players go on quests in an open world populated by other riders. In this world a colourful cast of characters bring to life in-game events such as seasonal celebrations, races, and challenges.&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment is a cross-channel entertainment company that makes games and stories where girls discover adventure, ignite creativity and build friendships.\n&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/71d2d6krTKidVPt2OfeB&q;,&q;imageDescription&q;:&q;&q;,&q;imageAlt&q;:&q;image &q;,&q;published&q;:&q;2023-10-12T15:45:00.000Z&q;,&q;created&q;:&q;2023-10-12T15:45:00&q;,&q;sluggedName&q;:&q;star-stable-online-launches-on-android&q;,&q;isFeatured&q;:false,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/pressreleases/star-stable-online-launches-on-android&q;},{&q;id&q;:193253,&q;title&q;:&q;Star Stable Entertainment AB implements an organisational change &q;,&q;summary&q;:&q;Star Stable Entertainment AB has had steady growth since the game Star Stable Online was launched in 2011. The current situation in the world econo...&q;,&q;description&q;:&q;&l;p&g;&l;strong&g;Star Stable Entertainment AB has had steady growth since the game Star Stable Online was launched in 2011. The current situation in the world economy, with strong inflation and the falling purchasing power of consumers, has caused revenues and profitability to decrease since the record years during the pandemic. The company has therefore chosen to implement an organisational change with reductions in the workforce.&l;/strong&g;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;Union negotiations have begun, and employees have been updated with the latest&a;nbsp; information on the morning of June 7, 2023. In total, approximately 15% of permanent employees are affected.&l;/p&g;\n&l;p&g;&l;strong&g;&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;&l;em&g;&a;ldquo;It has been a difficult decision to make, but it is necessary to give the company the right conditions given the new market conditions. Last year we carried out a minor reorganisation and started implementing new ways of working to become more efficient and get an even clearer focus on our game Star Stable Online&a;rdquo; says Johan Sj&a;ouml;berg, CEO at Star Stable Entertainment AB.&l;/em&g;&l;/p&g;\n&l;p&g;&l;strong&g;&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;&l;em&g;&a;ldquo;I am convinced that Star Stable Entertainment has a bright future and that we will return to long-term sustainable growth by continuing to deliver a world-class product that our gaming community loves&a;rdquo;&l;/em&g; adds Johan Sj&a;ouml;berg, CEO at Star Stable Entertainment.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;Star Stable Entertainment AB will actively help, and support affected employees to find future employment.&l;/p&g;\n&l;p&g;&l;strong&g;&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;For more information, please contact the communications Director:&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;Therese Forssell Lagerstam&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;&l;a href\&q;mailto:therese.forssell@starstable.com\&q;&g;therese.forssell@starstable.com&l;/a&g;&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;0761751761&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment AB was founded in 2011 and is currently the world&s;s fastest growing horse game. The game today has users in 180 countries and is available in 14 languages.\n&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/ji8ujhpuQUur5fVffX86&q;,&q;imageDescription&q;:&q;&q;,&q;imageAlt&q;:&q;01 SSE_purpleBIG.png&q;,&q;published&q;:&q;2023-06-07T08:47:00.000Z&q;,&q;created&q;:&q;2023-06-07T08:47:00&q;,&q;sluggedName&q;:&q;star-stable-entertainment-ab-implements-an-or&q;,&q;isFeatured&q;:false,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/pressreleases/star-stable-entertainment-ab-implements-an-or&q;},{&q;id&q;:173368,&q;title&q;:&q;Star Stable launches #YesImAHorseGirl initiative, with new “Ride With Us” platform&q;,&q;summary&q;:&q;Star Stable Entertainment is launching a new platform for its #YesImAHorseGirl initiative, to redefine the term “horse girl” and associate it with ...&q;,&q;description&q;:&q;&l;p dir\&q;ltr\&q;&g;Star Stable Entertainment is launching a new platform for it&s;s #YesImAHorseGirl initiative, to redefine the term &a;ldquo;horse girl&a;rdquo; and associate it with a positive and inclusive attitude towards the equestrian community. The initiative comes after Star Stable asked more than 16,000 members of its community about their experience of being involved in the equestrian world and how they feel they are viewed by the general public.&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;Under the common tagline &a;ldquo;Ride With Us&a;rdquo;, the platform will launch on 25th of August, with a lot of activities such as music and events running until October 2022. The flagship Ride With Us platform will provide a hub where the Star Stable community can gather in a creative, inspirational, and engaging way.&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;Star Stable will also invite players to get involved with the initiative and join the discussion outside of the game, through social media and a downloadable action kit. It will also engage players to choose causes and initiatives for them to support and partner with. Players can also collect an exclusive free campaign hoody to wear in game, and for every hoody claimed, Star Stable will donate 1SEK to a partner chrity or project.&a;nbsp;&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;The platform is designed to raise awareness and highlight how being involved in the equestrian world improves individuals&a;rsquo; self-esteem, strengthens their resilience, teaches them about responsibility, and builds leadership qualities.&a;nbsp;&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;Research conducted by YouGov on behalf of Star Stable revealed that whilst there were many positive associations with involvement in the horse community, a significant number of respondents have had negative experiences tied to their interest, including judgement from their peers. Notably, almost 1 in 5 (19%) of respondents in the US answered that they had experienced bullying because of their passion for horses. Further to this, the findings showed the term &a;ldquo;horse girl&a;rdquo; is associated with stereotypes like &a;ldquo;obsessed&a;rdquo; (48%), &a;ldquo;weird&a;rdquo; (42%), &a;ldquo;annoying&a;rdquo; (36%) and &a;ldquo;crazy&a;rdquo; (35%).&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;Star Stable is setting out to change this perception and focus on the positive effects of being a part of the horse-riding world, so that all individuals can enjoy the benefits of being in the community, without fear of exclusion or bullying. Along with saying that horse riding made them feel &a;ldquo;free&a;rdquo; (52%), &a;ldquo;alive&a;rdquo; (40%), &a;ldquo;exhilarated&a;rdquo; (37%), and &a;ldquo;brave&a;rdquo; (30%), 27% of respondents noted that they held management positions at their place of work, indicating that the activity provides valuable life skills.&l;/p&g;\n&l;p dir\&q;ltr\&q;&g;Ther&a;eacute;se Forssell, Head of Communications at Star Stable Entertainment says &a;ldquo;At Star Stable, we believe girls are strong enough already and don&a;rsquo;t need to be empowered &a;mdash; it&a;rsquo;s the outside world that needs to change their perception of &a;ldquo;horse girls&a;rdquo;. The perception around the term causes girls to quit their equestrian sport or suppress their riding interest and love for horses. Our aim is to highlight the positive impact of horses for millions of people around the world. The horse community fosters dedicated, hardworking and successful girls and women. Something that is still not acknowledged by the outside world.&a;rdquo;&l;/p&g;\n&l;p&g;&l;strong&g;Ther&a;eacute;se Forssell, Head of Communications at&a;nbsp;Star Stable Entertainment adds &a;ldquo;Horse riding and horse girls are treated differently based on gender stereotypes, compared to other sports, like soccer or hockey. What people are saying when they use the words &a;ldquo;obsessed&a;rdquo;, &a;ldquo;crazy&a;rdquo; and &a;ldquo;annoying&a;rdquo; is that they are afraid of dedicated, passionate, and strong-willed girls and women.&a;rdquo;&l;/strong&g;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;&l;a href\&q;https://www.youtube.com/watch?vucIEb28t4Ro&a;amp;listPLikZ-TdaVCHBprzbyQuOd3kKs9x_xqUyy&a;amp;index3\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;Video&l;/a&g;&l;/strong&g;&l;/p&g;\n&l;p&g;&l;a href\&q;http://www.starstable.com/ridewithus\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;&l;strong&g;Platform&l;/strong&g;&l;/a&g;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment is a cross-channel entertainment company that makes games and stories where girls discover adventure, ignite creativity and build friendships.\n&l;/p&g;&q;,&q;canonicalUrl&q;:&q;http://www.starstable.com/ridewithus &q;,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/pXMyHr5ZTfeQ7ntsKf3E&q;,&q;imageDescription&q;:&q;Ride With Us_riding on the beach&q;,&q;imageAlt&q;:null,&q;published&q;:&q;2022-08-25T07:00:00.000Z&q;,&q;created&q;:&q;2022-08-25T07:00:00&q;,&q;sluggedName&q;:&q;star-stable-launches-yesimahorsegirl-initiati&q;,&q;isFeatured&q;:false,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/pressreleases/star-stable-launches-yesimahorsegirl-initiati&q;},{&q;id&q;:163394,&q;title&q;:&q;Towards next generation chat moderation in Star Stable Online&q;,&q;summary&q;:&q;It’s time for next generation chat moderation, and Star Stable Entertainment is leading the way. In an innovative pilot project, we successfully re...&q;,&q;description&q;:&q;&l;p&g;&l;span style\&q;font-size: 24pt;\&q;&g;Towards next generation chat moderation in Star Stable Online&l;/span&g;&l;/p&g;\n&l;p&g;Toxicity online is part of a growing public discourse around the impact of technology on our lived experience. Many look to the games industry for answers. With the rise of global player communities connected to major franchises increasing the incidence of toxicity, tackling bullying, harassment, and predatory behaviors became a priority in our sector more than a decade ago.&l;/p&g;\n&l;p&g;By outlining unacceptable actions and consequences for transgressors, leading studios responded with a rulebook that set the standard for in-game moderation. With soft preventative measures and hard corrective measures, this rulebook discourages players from doing potentially harmful things by threatening censorship, punishment, and exclusion. With that, it addresses the most immediate threat of toxicity.&l;/p&g;\n&l;p&g;However, it fails to answer the growing need for game platforms to nurture friendly and inclusive communities by nurturing more friendly and inclusive players. For young people, interactions and relationships fostered in digital spaces - particularly game platforms - are formative. As online communities become embedded sites of personal and interpersonal growth, the industry must move beyond policing and punishment and take responsibility for cultivating civilized online cultures.&l;/p&g;\n&l;p&g;It&a;rsquo;s time for next generation chat moderation, and Star Stable Entertainment is leading the way. In an innovative pilot project, we successfully reduced the level of toxicity in our flagship game, Star Stable Online (SSO), through positive behavioral nudging.&l;/p&g;\n&l;p&g;In this pilot summary, we&a;rsquo;ll first describe our rationale for the project and its twin mechanics, advanced artificial intelligence (AI), and social and emotional learning (SEL) principles. Next, we&a;rsquo;ll look at the pilot and its findings in detail. Finally, we&a;rsquo;ll look at why the results should inform the future of chat moderation in games.&l;/p&g;\n&l;h1&g;&l;span style\&q;font-size: 24pt;\&q;&g;Pilot background&l;/span&g;&l;/h1&g;\n&l;h2&g;&l;span style\&q;font-size: 18pt;\&q;&g;Solving moderation in Star Stable Online&l;/span&g;&l;/h2&g;\n&l;p&g;Star Stable Online is a massively multiplayer online role-playing game (MMO RPG) targeted at girls aged eight to 18. Launched in 2011, the game has grown year on year, with 20 million registrations across 180 territories and 14 languages. Set in a fantasy world, players complete magical adventure quests on horseback and socialize on open chats and member-only Riding Club chats. Riding Clubs are exclusive groups established by and for players with shared niche interests, like equestrian disciplines and genre literature. As the only place players directly communicate in the game, these chats are flashpoints for toxic behavior.&l;/p&g;\n&l;p&g;Of the thousands of texts published in the chats every day, four percent are problematic. This includes spam and links, but primarily it accounts for words and phrases we prohibit. Exceptional compared to the wider games industry, four percent is incomparably low next to the levels of toxicity observed on social media platforms. However, a paradigm shift in chat moderation makes it our high-water mark, as Director of Customer Experience, Cecilia Munthe explains:&l;/p&g;\n&l;blockquote&g;\n&l;p&g;&a;ldquo;There are three parts to what I call the moderation puzzle. There&a;rsquo;s the policing element that ensures things that absolutely should not be part of the chat are not part of the chat. There&a;rsquo;s the self-moderation piece, where players alert us to problems. And then there&a;rsquo;s a third part about nurturing positive behaviors. &l;strong&g;This pilot was about finding that final piece.&l;/strong&g;&a;rdquo;&l;/p&g;\n&l;/blockquote&g;\n&l;h2&g;&l;span style\&q;font-size: 18pt;\&q;&g;New ways of working&l;/span&g;&l;/h2&g;\n&l;p&g;Having used AI-powered solutions in front-line moderation, we saw the potential for machine learning to develop the &l;em&g;final piece &l;/em&g;of the moderation puzzle - positive behavioral nudging. Expanding its use in SSO was initiated by Executive and Technical Producer Jane Skullman. Her professional interest in the subject and a long-running dialogue with AI specialists Oterlu inspired the idea. &a;ldquo;The team was asking, do we want to be the police or pals,&a;rdquo; Jane recalls. &a;ldquo;But I had a vision that with Oterlu&a;rsquo;s help, we could instead create a community that is more kind.&a;rdquo;&l;/p&g;\n&l;blockquote&g;\n&l;p&g;Oterlu was a natural fit for an initiative seeking new approaches to online safety. &a;ldquo;We&a;rsquo;re interested in how tech and artificial intelligence, in particular, can do more than just prevent bad stuff from happening on digital platforms,&a;rdquo; Founder and CEO Alexander Gee explains.&l;/p&g;\n&l;/blockquote&g;\n&l;p&g;In collaboration, the pilot was devised. Its first innovation would be to apply Oterlu&a;rsquo;s cutting-edge techniques to develop a bespoke AI model with a native grasp of the language used by our players. This fluency would give us a moderation filter with unprecedented nuance. That would eliminate texts censored in error and help us detect opportunities for behavioral interventions.&l;/p&g;\n&l;p&g;The intervention itself would be the pilot&a;rsquo;s second innovation. It was a message designed to nudge players in violation of our guidance toward positive action. The text drew on pioneering social and emotional learning principles unknown in the games industry. Briefly, social and emotional learning pivots around five pillars: self-management, self-awareness, social awareness, relationship skills, and responsible decision-making. Each pillar encompasses a variety of personal and interpersonal skills.&l;/p&g;\n&l;p&g;Here we relied on social and emotional learning experts Peppy Agency. Co-founder and CEO Paulina Olsson shares our conviction that moderation doesn&a;rsquo;t have to rely on punishments like censored messages and bans. That route, she warns, can leave children unaware of their hurtful behavior and perhaps feeling worse than when they exhibited the negative actions. A proactive approach can put us in&l;/p&g;\n&l;blockquote&g;\n&l;p&g;&a;ldquo;non-judging conversations with players about their behavior.&a;rdquo;&l;/p&g;\n&l;/blockquote&g;\n&l;h1&g;&l;span style\&q;font-size: 24pt;\&q;&g;Pilot details&l;/span&g;&l;/h1&g;\n&l;h2&g;&l;span style\&q;font-size: 18pt;\&q;&g;Moderation beyond binaries&l;/span&g;&l;/h2&g;\n&l;p&g;Typically, studios nominate words and phrases for exclusion and apply an automated filter to detect and block them. Generally, they exclude expletives, words depicting violent acts, and threats of physical harm. In this pilot, an advanced AI model learned the language of SSO chats to a level of proficiency that meant it didn&s;t merely detect and block forbidden messages, it extrapolated and inferred meaning. Alexander explains:&l;/p&g;\n&l;blockquote&g;\n&l;p&g;&a;ldquo;AI grows naturally, extrapolating and inferring meaning from a combination of the language we tell it to ban and what it picks up in the community. This technology can identify messages designed to manipulate the filter and tell when the usage of a word is problematic and when it isn&s;t. This nuance is missing from your typical chat filter.&a;rdquo;&l;/p&g;\n&l;/blockquote&g;\n&l;p&g;This nuance moved our moderation solutions beyond the binary of &l;em&g;acceptable &l;/em&g;and &l;em&g;unacceptable&l;/em&g;. Of course, machine learning requires training to accurately classify data. As Jane cautions,&l;/p&g;\n&l;blockquote&g;\n&l;p&g;&a;ldquo;AI is not a silver bullet. It has to learn context. As an example, the word &l;em&g;snowflake &l;/em&g;in one usage is innocent (e.g., &l;em&g;A snowflake is falling from the sky&l;/em&g;). It can also be insulting (e.g., &l;em&g;You&a;rsquo;re a freaking snowflake&l;/em&g;). The AI can understand context, but not right away.&a;rdquo;&l;/p&g;\n&l;/blockquote&g;\n&l;p&g;To minimize mistakes, Oterlu completed a series of offline analyses before the technology was implemented. Random samples were taken from the chat and the messages flagged by the model to check what, if anything, was slipping through or rejected in error.&l;/p&g;\n&l;p&g;While the model was customized, the intervention was being engineered by Peppy Agency in collaboration with the then Director of Community, Content and Channels, Jane Billet, and her team. To formulate a non-judging message encouraging a change in behavior, they drew on behavioral psychology and research on how moderators can talk about online bullying without identifying behaviors as wrong or bad. Like the AI model, this sensitive approach saw us push past simplistic binaries.&l;/p&g;\n&l;p&g;Ultimately, flagged users were served with this message:&l;/p&g;\n&l;blockquote&g;\n&l;p&g;\&q;Hey! It seems you&s;ve sent an unkind message. Stop and think: How would you feel if someone said that to you? Remember, being a good friend can also get you lots of new friends!\&q;&l;/p&g;\n&l;/blockquote&g;\n&l;p&g;When dissected, it&a;rsquo;s possible to see each of the three-steps Peppy Agency developed for effective behavior change online:&l;/p&g;\n&l;ol&g;\n&l;li&g;Help the player identify the behavior SSO wants to change (e.g., &a;ldquo;Hey! It seems you&s;ve sent an unkind message.&a;rdquo;)&l;/li&g;\n&l;li&g;Encourage empathy by allowing the player to reflect how that behavior would feel (e.g.,&a;ldquo;Stop and think: How would you feel if someone said that to you?&a;rdquo;)&l;/li&g;\n&l;li&g;Offer support and examples of more positive behavior (e.g., &a;ldquo;Remember, being a good friend can also get you lots of new friends!\&q;)&l;/li&g;\n&l;/ol&g;\n&l;p&g;With additional input from stakeholders in the Community Engagement team and our backend teams, the pilot went live on UK servers.&l;/p&g;\n&l;h2&g;&l;span style\&q;font-size: 18pt;\&q;&g;Results too good to ignore&l;/span&g;&l;/h2&g;\n&l;p&g;To make the results statistically sound, the project was set up as an A/B test. Half the users flagged for writing problem texts were served the carefully calibrated message. This was the &l;em&g;treatment group. &l;/em&g;The other half, the &l;em&g;control group&l;/em&g;, received no intervention, though their chat messages were detected, recorded, and censored. Oterlu measured the toxicity in both cohorts throughout four weeks in real-time.&l;/p&g;\n&l;p&g;The impact was obvious almost from the outset. More users in the control group were sending more toxic messages more of the time. By the end of the pilot, toxicity in the treatment group was reduced by five percent. Had the project continued, Oterlu predicts the rate &a;ldquo;would only have continued to drop.&a;rdquo;&l;/p&g;\n&l;p&g;While five percent may seem modest, scale is important. When you&a;rsquo;re talking about thousands of messages, a reduction of five percent could bring serious benefits to the welfare of a community. Based on historical data, this result would translate to a reduction of over 5000 toxic messages annually in the SSO chat, for example. When you consider the scale of toxicity on other game platforms, five percent is too significant to ignore.&l;/p&g;\n&l;p&g;For Oterlu, the implications for the games industry are clear. &a;ldquo;It says there is a better way,&a;rdquo; Alexander concludes. &a;ldquo;Messaging can be an effective way to reduce toxicity and abusive behavior. With the help of technology, this approach is a powerful way to make your community safer and more welcoming.&a;rdquo;&l;/p&g;\n&l;p&g;&a;ldquo;Look at the big picture,&a;rdquo; Jane offers optimistically. &a;ldquo;Imagine what might happen if more social communities use nudging rather than policing to achieve results like this. Where could this technology take us?&a;rdquo;&l;/p&g;\n&l;h1&g;&l;span style\&q;font-size: 24pt;\&q;&g;Pilot assessment&l;/span&g;&l;/h1&g;\n&l;h2&g;&l;span style\&q;font-size: 18pt;\&q;&g;Time to rewrite the rulebook&l;/span&g;&l;/h2&g;\n&l;p&g;To understand why in-game moderation must evolve, imagine a kid&a;rsquo;s online game platform as a real-world playground. Looked at this way, common safety measures look &a;ldquo;pretty dystopian,&a;rdquo; according to Alexander. He adds: &a;ldquo;Shutting someone out of your platform is like dragging a child away and putting them in a room all alone. Banning them and censoring them is like putting them in a muzzle.&a;rdquo;&l;/p&g;\n&l;p&g;This stark image doesn&a;rsquo;t exaggerate the position game platforms have in the lives of young players. Digital spaces like SSO are playgrounds where children make friends and develop meaningful relationships. &a;ldquo;We work on the premise that this is a playground,&a;rdquo; Paulina offers.&l;/p&g;\n&l;blockquote&g;\n&l;p&g;&a;ldquo;The studio makes it, but it&a;rsquo;s owned by the children because they have created that community through the friendships they found there.&a;rdquo;&l;/p&g;\n&l;/blockquote&g;\n&l;p&g;As the site of interpersonal connection and the emotional investment that inspires, game platforms play a significant role in players&s; lives. We know this to be true of the SSO community. For ten years, players have relied on the game as a space to connect with others, often more successfully than they do in their real lives. The chat has a critical role in that. There, players seek exchanges about issues like mental health, identity, family, school, and life&a;rsquo;s big questions. This was one of Jane Skullman&a;rsquo;s motivations for progressing her vision for the chat:&l;/p&g;\n&l;blockquote&g;\n&l;p&g;&a;ldquo;Policing measures created a lot of frustration within our player community because it didn&a;rsquo;t let them talk about the things they wanted to talk about. We&a;rsquo;ll comply with all regulations, but beyond that, who are we to stop players from talking about what matters to them? And just like in the schoolyard, they will talk about those topics. Our job is to protect them, not cut them off from important conversations with friends.&a;rdquo;&l;/p&g;\n&l;/blockquote&g;\n&l;p&g;The risk of outdated moderation solutions is clear, but so is the suggestion that game platforms are uniquely well-placed to support social and emotional learning for players in their formative years. &a;ldquo;We&a;rsquo;re using their playground and supporting them in a world they&a;rsquo;re already in,&a;rdquo; Paulina explains, &a;ldquo;not forcing them to come into settings that have the feeling of being in the control of adults.&a;rdquo; She continues:&l;/p&g;\n&l;p&g;&a;ldquo;In a digital space like Star Stable Online, you have more opportunities to use play and storytelling for social and emotional learning moments that are on the children&a;rsquo;s terms, which makes the child feel part of something joyful and relevant instead of educational. A classroom can be made to feel joyful, too, but when you&a;rsquo;re in a game world, everything is about fun and friendship. Since that&a;rsquo;s your starting point, the learning process will automatically be more engaging and relevant for the child.&a;rdquo;&l;/p&g;\n&l;p&g;The facility to deliver personalized and responsive technology gives games another advantage in promoting positive behavior. &a;ldquo;Social and emotional skill-building in a game world can happen at the exact moment these feelings are expressed in hurtful behaviors,&a;rdquo;&a;nbsp; Paulina advises. &a;ldquo;In the school environment, for example, a child might be alone with a negative experience because the behavior didn&a;rsquo;t flag our attention. In the digital space, it&s;s detected and addressed &l;em&g;as it occurs &l;/em&g;- when it matters most.&a;rdquo;&l;/p&g;\n&l;p&g;In a film created to mark our tenth anniversary, we claim SSO is &l;em&g;more than a game. &l;/em&g;In part, this is what we meant - it&a;rsquo;s where girls can find themselves through enriching relationships that shape their self-image and their view of the world.&l;/p&g;\n&l;h2&g;&l;span style\&q;font-size: 18pt;\&q;&g;This isn&a;rsquo;t about gender&l;/span&g;&l;/h2&g;\n&l;p&g;SSO players characterize our community as welcoming, creative, and passionate, a reflection of the low level of toxicity observed in our chats. But the character of our community isn&a;rsquo;t an accident, it&a;rsquo;s by design. Gender stereotypes make it tempting to believe that a game for girls would naturally harbor low levels of toxicity, a mistake that risks minimizing the result of the pilot and what it represents for other studios. &a;ldquo;Our community is very much co-created,&a;rdquo; Cecilia highlights. &a;ldquo;But the myth that girls are always nice hounds us. For teenage girls, emotions run high, so rules are broken. Moderation is very much a necessity.&a;rdquo;&l;/p&g;\n&l;p&g;The stereotype that our audience &l;em&g;should &l;/em&g;be nice presents another risk. As the creator of products for girls and young women, our desire to nurture kindness and inclusivity might align us with gender normative expectations. Instead, the pilot is part of broader efforts to facilitate personal and interpersonal development. &a;ldquo;That&a;rsquo;s not the same as always being nice,&a;rdquo; Cecilia clarifies. &a;ldquo;People being nice to each other all the time isn&a;rsquo;t real life, and we wouldn&a;rsquo;t be serving our players if that&a;rsquo;s what we tried to do. That&a;rsquo;s why we must move away from simplistic moderation. We need to tackle negative intent.&a;rdquo;&l;/p&g;\n&l;p&g;Our interest in next generation games moderation is widespread in the industry, but our market position and dominant player demographic are unique, so it&a;rsquo;s important to stress the risks of a gendered reading. Further, the pilot answers compelling calls for tech companies to do more to foster friendly online communities, not least from players themselves. To ignore the implications of the pilot ignores this call.&l;/p&g;\n&l;h2&g;&l;span style\&q;font-size: 24pt;\&q;&g;Considerations moving forward&l;/span&g;&l;/h2&g;\n&l;p&g;SSO moved the needle of reducing toxicity in games with an innovative pilot. The results have far-reaching implications for the games industry. But what comes next for us?&l;/p&g;\n&l;p&g;Developing the pilot invites new challenges. When it was devised, Cecilia recalls,&l;/p&g;\n&l;blockquote&g;\n&l;p&g;&a;ldquo;We were aligned that this project was being undertaken in the interest of player safety and the culture we&a;rsquo;re building in Star Stable Online.&a;rdquo;&l;/p&g;\n&l;/blockquote&g;\n&l;p&g;Expanding the use of AI and interventions would mean revisiting earlier questions, including concerns around the complexities of machine learning, the ways data would be used, and how to prioritize this initiative in terms of business objectives.&l;/p&g;\n&l;p&g;We look forward to further exploring next generation moderation and advocating for the uptake of behavioral interventions elsewhere in the industry toward a more positive gaming community globally.&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment is a cross-channel entertainment company that makes games and stories where girls discover adventure, ignite creativity and build friendships.\n&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/THY7iZbpT6mUl09mekwP&q;,&q;imageDescription&q;:&q;&q;,&q;imageAlt&q;:null,&q;published&q;:&q;2022-03-15T08:05:00.000Z&q;,&q;created&q;:&q;2022-03-15T08:05:00&q;,&q;sluggedName&q;:&q;towards-next-generation-chat-moderation-in-st&q;,&q;isFeatured&q;:false,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/pressreleases/towards-next-generation-chat-moderation-in-st&q;},{&q;id&q;:141449,&q;title&q;:&q;Record Player Numbers with Revenue Growth of 50% in 2020 &q;,&q;summary&q;:&q;World’s Biggest Tween/Teen Horse Game from Star Stable Entertainment Hits Record Player Numbers with Revenue Growth of \n50% in 2020 &q;,&q;description&q;:&q;&l;p class\&q;p1\&q;&g;&l;span class\&q;s1\&q;&g;&l;em&g;Star Stable today releases its 2020 Financial Results: &l;/em&g;&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li class\&q;li2\&q;&g;&l;span class\&q;s1\&q;&g;&l;em&g; 53% increase in total gameplay hours t&l;/em&g;&l;/span&g;&l;span class\&q;s3\&q;&g;&l;em&g;o 109 million hours &l;/em&g;&l;/span&g;&l;/li&g;\n&l;li class\&q;li2\&q;&g;&l;span class\&q;s3\&q;&g;&l;em&g;39% increase in average daily active users to 152K&l;/em&g;&l;/span&g;&l;/li&g;\n&l;li class\&q;li2\&q;&g;&l;span class\&q;s1\&q;&g;&l;em&g;26% increase in average monthly active users to 633K during Q4 2020 &l;/em&g;&l;/span&g;&l;/li&g;\n&l;li class\&q;li2\&q;&g;&l;span class\&q;s1\&q;&g;&l;em&g;25% growth in average monthly active users in Q1 2021 compared with Q1 2020&l;/em&g;&l;/span&g;&l;/li&g;\n&l;li class\&q;li2\&q;&g;&l;span class\&q;s1\&q;&g;&l;em&g;2020 revenue was $44M, roughly 50% annualized revenue growth&l;/em&g;&l;/span&g;&l;/li&g;\n&l;li class\&q;li3\&q;&g;&l;span class\&q;s1\&q;&g;&l;em&g;Expansion into books, music, animated series a success &l;/em&g;&l;/span&g;&l;/li&g;\n&l;li class\&q;li4\&q;&g;&l;span class\&q;s1\&q;&g;&l;em&g;&a;ldquo;We are committed to continuing to deliver innovative, high-quality content that our fans have come to expect from us and to be a hub for today&a;rsquo;s tween/teen girls,&a;rdquo; says CEO Johan Sj&a;ouml;berg. &l;/em&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p class\&q;p5\&q;&g;&l;span class\&q;s1\&q;&g;&l;strong&g;STOCKHOLM, May 12, 2021 &l;/strong&g;-- Today &l;a href\&q;http://www.starstableentertainment.com\&q;&g;&l;span class\&q;s4\&q;&g;Star Stable Entertainment AB&l;/span&g;&l;/a&g; announced an almost 40 percent surge in daily gamers for its signature product Star Stable Online &a;ndash; with players logging 100 million hours and more than 2 billion in-game chat sessions in 2020. The company&a;rsquo;s stellar growth results were further fueled by the launch of a multifaceted entertainment product line that includes books, animation and original music that together have made Star Stable an epicenter for today&a;rsquo;s tween/teen girls. &l;/span&g;&l;/p&g;\n&l;p class\&q;p5\&q;&g;&l;span class\&q;s1\&q;&g;Star Stable Online is currently the world&a;rsquo;s biggest horse and adventure game with over half a million active players per month (up from 300K in 2020). Last year, the gaming company increased its revenue to $44 million. The game had 640,000 monthly active users in Q1 2021, and increase of 25% compared to the same period in 2020.&l;/span&g;&l;/p&g;\n&l;p class\&q;p6\&q;&g;&l;span class\&q;s1\&q;&g;&a;ldquo;Even more girls from around the world came to know and love Star Stable in 2020. For many, it was a destination to meet friends they couldn&a;rsquo;t play with otherwise and for others, the expansion of the product lines fueled their interest in positive female characters and adventure that spanned music, books and animation,&a;rdquo; Johan Sj&a;ouml;berg, CEO, Star Stable Entertainment AB. &a;ldquo;We are extremely encouraged by our strong growth and are committed to becoming a top destination regardless of the medium where players can engage with our characters and stories and each other.&a;rdquo;&l;/span&g;&l;/p&g;\n&l;p class\&q;p7\&q;&g;&a;nbsp;&l;/p&g;\n&l;p class\&q;p8\&q;&g;&l;span class\&q;s1\&q;&g;With a specific focus on tween and teenage girls, Star Stable has been uniquely positioned in the gaming world since its beginnings. &l;/span&g;&l;span class\&q;s5\&q;&g;The franchise has grown year over year and during &l;/span&g;&l;span class\&q;s1\&q;&g;the pandemic this relationship has deepened considerably with a sharp increase in both the number of users and the time they spent on Star Stable Entertainment&a;rsquo;s various platforms. &l;/span&g;&l;/p&g;\n&l;p class\&q;p9\&q;&g;&l;span class\&q;s1\&q;&g;Globally, the number of daily active users (DAU) increased by an average of 39%, with a 53% increase in time spent playing the game when compared to 2019 statistics.&l;span class\&q;Apple-converted-space\&q;&g;&a;nbsp; &l;/span&g;&a;ldquo;&l;/span&g;&l;span class\&q;s6\&q;&g;We are proud to offer an expanding gaming and entertainment platform that fosters social connections, adventures and creativity for an underserved audience of female players&l;/span&g;&l;span class\&q;s1\&q;&g;,&a;rdquo; says Tabitha Hayes, CMO, Star Stable Entertainment. &l;/span&g;&l;/p&g;\n&l;p class\&q;p10\&q;&g;&l;span class\&q;s1\&q;&g;Star Stable Entertainment broadened its offerings in 2020 beyond its hit game, Star Stable Online, to a range of entertainment verticals with the goal of becoming the leading entertainment platform for tween and teen girls worldwide. Last year, Star Stable debuted a new book trilogy &a;ndash;&l;span class\&q;Apple-converted-space\&q;&g;&a;nbsp; &l;/span&g;&l;em&g;Soul Riders&l;/em&g;, with the third and final installment released earlier this month. Related, Star Stable&a;rsquo;s independent record label has debuted more than 40 single hits with more than 10 million streams across all platforms, including Spotify and Apple Music. &l;/span&g;&l;/p&g;\n&l;p class\&q;p11\&q;&g;&a;nbsp;&l;/p&g;\n&l;p class\&q;p12\&q;&g;&l;span class\&q;s1\&q;&g;In Q1 2021, Star Stable Entertainment debuted its new animated series, &l;em&g;Star Stable: Mistfall &l;/em&g;starring &l;a href\&q;https://www.imdb.com/name/nm9460339/\&q;&g;&l;span class\&q;s7\&q;&g;Banita Sandhu&l;/span&g;&l;/a&g; (&l;em&g;Pandora) &l;/em&g;and &l;a href\&q;https://www.imdb.com/name/nm2795862/bio?ref_nm_ov_bio_sm\&q;&g;&l;span class\&q;s7\&q;&g;Kevin Alves&l;/span&g;&l;/a&g; (&l;em&g;Locke &a;amp; Key), &l;/em&g;and written by Emmy Award-winning screenwriter Alice Prodanou (&l;em&g;Hotel Transylvania, Inspector Gadget, 6teen, &l;/em&g;and&l;em&g; My Babysitter&l;/em&g;&a;rsquo;&l;em&g;s a Vampire&l;/em&g;).&l;span class\&q;Apple-converted-space\&q;&g;&a;nbsp; &l;/span&g;&l;em&g;Star Stable: Mistfall&l;/em&g; has now reached almost 11 million views on Star Stable&a;rsquo;s YouTube channel. Additionally, Star Stable unveiled &l;em&g;Wildwoods&l;/em&g;, its first all-new in-game area in three years, which &l;/span&g;&l;span class\&q;s3\&q;&g;features intricate terrains and biomes along with wild horse herds of different styles and personalities. &l;/span&g;&l;/p&g;\n&l;p class\&q;p13\&q;&g;&l;span class\&q;s1\&q;&g;&l;strong&g;About Star Stable Entertainment &l;/strong&g;&l;/span&g;&l;/p&g;\n&l;p class\&q;p14\&q;&g;&l;span class\&q;s1\&q;&g;Founded in 2011, Star Stable Entertainment has grown to become a cross channel entertainment company; the home of the #1 fastest-growing horse adventure game in the world - Star Stable Online, an independent record label, short form animations, book series, comics and mobile apps. Star Stable Entertainment is proud to provide an expanding gaming and entertainment platform where girls discover adventure, ignite creativity and build friendships. &l;/span&g;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment is a cross-channel entertainment company that makes games and stories where girls discover adventure, ignite creativity and build friendships.\n&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/UTOy9V0sSjW3DMWzVZ25&q;,&q;imageDescription&q;:&q;&q;,&q;imageAlt&q;:null,&q;published&q;:&q;2021-05-12T06:59:50.565Z&q;,&q;created&q;:&q;2021-05-12T06:59:50.565&q;,&q;sluggedName&q;:&q;record-player-numbers-with-revenue-growth-of&q;,&q;isFeatured&q;:false,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/pressreleases/record-player-numbers-with-revenue-growth-of&q;},{&q;id&q;:138518,&q;title&q;:&q;Soul Riders Trilogy Darkness Falling Releases&q;,&q;summary&q;:&q;Star Stable Entertainment, maker of Star Stable Online, the most popular online horse game for tweens/teens around the world, is unveiling Soul Rid...&q;,&q;description&q;:&q;&l;p&g;Star Stable Debuts the Final Installment of the Soul Riders Book Trilogy based on the Massively Popular Adventure Game, Star Stable Online&l;/p&g;\n&l;p&g;Star Stable Entertainment, maker of Star Stable Online, the most popular online horse game for tweens/teens around the world, is unveiling Soul Riders: Darkness Falling - the third and final installment of the Soul Riders fantasy book trilogy by the author Helena Dahlgren, now available on Amazon for $8.99. Soul Riders: Darkness Falling was preceded by Soul Riders: Jorvik Calling and its sequel, Soul Riders: The Legend Awakens. From cozy stables to stormy nights and magical places, Soul Riders: Darkness Falling is a thrilling adventure where the fate of the world lies in the hands of four friends and their horses. The four Soul Riders, Lisa, Anne, Linda, and Alex are facing their greatest test yet &a;ndash; Mr. Sands&a;rsquo; sinister plans are threatening to destroy life on Jorvik. Only the Soul Riders and their horses have the power to stop him&l;br /&g;and his Dark Riders. To succeed, the Soul Riders must learn to master the magic. But they are running out of time and must rely on the power of their sisterhood to succeed.&l;br /&g;This unforgettable conclusion to the Soul Riders trilogy promises courage, compassion, and an unwavering sense of justice. These four heroines will inspire tween and teen readers to believe in their own magic, too.&l;/p&g;\n&l;p&g;&l;br /&g;The book will be accompanied by a themed original music single, Darkness Falling, sung by Soul Rider character Lisa Peterson (voiced by Star Stable&a;rsquo;s own accomplished singer, Amanda &a;Ouml;rtenhag), available for streaming here. Additionally, the US books will also be available as audio books. In support of the book&a;rsquo;s launch, Star Stable will be running the Read.Write.Unite campaign which will feature a series of writing masterclasses on their YouTube channel throughout April with author Helena Dahlgren to empower the next generation of writers to create their own stories. An accompanying short story&l;br /&g;competition will reward one winner, who will have their story turned into an Instagram comic by illustrator Elli Puukangas.&l;/p&g;\n&l;p&g;#ReadWriteUnite #SoulRiders&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p style\&q;white-space: pre-wrap; font-size: 17px; margin-bottom: 0; font-style: italic;\&q;&g;Star Stable Entertainment is a cross-channel entertainment company that makes games and stories where girls discover adventure, ignite creativity and build friendships.\n&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/0LnzG29WTLqJWI1onTxt&q;,&q;imageDescription&q;:&q;&q;,&q;imageAlt&q;:null,&q;published&q;:&q;2021-04-06T12:31:00.000Z&q;,&q;created&q;:&q;2021-04-06T12:31:00&q;,&q;sluggedName&q;:&q;soul-riders-trilogy-darkness-falling-releases&q;,&q;isFeatured&q;:false,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;press.starstableentertainment.com/posts/pressreleases/soul-riders-trilogy-darkness-falling-releases&q;}}}/script>/body>/html>
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