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HTTP/1.1 200 OKContent-Type: text/html; charsetutf-8Date: Tue, 10 Sep 2024 18:55:26 GMTEtag: W/1e8f5-Tmh+/HgV0hj4yDRTXoQlLfxPBQkStrict-Transport-Security: max-age31536000Vary: Accept-EncodingX-Content-Type-Options: nosniffX-Frame-Options: ALLOW-FROM https://amplify.notified.comX-Powered-By: ExpressTransfer-Encoding: chunked !DOCTYPE html>html langen>head> link relcanonical hrefhttps://newsroom.pricespy.co.nz/> title>PriceSpy - NZ/title> base href/> link relicon idappFavicon hrefhttps://cdn.filestackcontent.com/N6w33SgnTHuMiVqOdXnC> meta charsetutf-8> meta nameviewport contentwidthdevice-width, initial-scale1>link relstylesheet hrefstyles.59cea37f4d550494.css>link hrefhttps://use.typekit.net/puy6nxx.css typetext/css relstylesheet mediascreen,print idtypekit-font>meta propertyog:url contentnewsroom.pricespy.co.nz>meta propertyog:title contentPriceSpy - NZ>meta propertyog:type contentwebsite>meta propertyog:image contenthttps://cdn.filestackcontent.com/ADl2KZuKDRbS7BbbwOreQz/auto_image/resizewidth:1200,height:627,fit:clip,align:top/dYvtx8cS4u5jqpq6GrDg>meta propertyog:image:width content1200>meta propertyog:image:height content627>meta propertyog:description contentPriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail stores, products and prices.PriceSpy has 108,000 indexed products, 1,730,000 indexed prices, 584,000 product ratings, 7,510 store ratings and 1183 stores. Providing a fully impartial comparison service for consumers and a deep depository of price data for retailers. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom. The PriceSpy app is available to download for free, via the App Store and Google Play. >meta namedescription contentPriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail stores, products and prices.PriceSpy has 108,000 indexed products, 1,730,000 indexed prices, 584,000 product ratings, 7,510 store ratings and 1183 stores. Providing a fully impartial comparison service for consumers and a deep depository of price data for retailers. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom. 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}ngb-pagination .page-link:hover { color: #00addb;}.press-kit-card .media-list .dataobject-item .info-container { background-color: #00addb;}/style> style idcustom_styles>h1,h2,h3,h4,h5,h6{ font-family: Mulish-SemiBold}body{ font-family: Mulish-SemiBold}.btn{ font-family: Mulish-SemiBold}.newsroom-hero-container .content { top: 50%;} .newsroom-hero-container .content .title-seperator { display:none !important;} .newsroom-hero-container{height: 500px;}.btn.btn-round { border-radius: 3px;}.btn.btn-default { background-color: #0080a3; border-radius: 3px; border-color: #0080a3; }.navbar { background-color: #00addb; color: #fff; }.navbar-light .navbar-nav .nav-link { color: #ffff;}.newsroom-hero-container .content .title { font-size: 70px;}.btn.btn-default { background-color: #005978; border-radius: 3px; border-color: #005978;}.btn.btn-round { border-radius: 3px;}.newsroom-hero-container .image-container { height: 130%; }.modal-logo { content: url(https://cdn.filestackcontent.com/MInn9FbaRJCQBXdLcKIJ); }.modal-content p {text-align: left!important }.modal-content h1 {text-align: left!important }@media (max-width: 37.5em) {.navbar .navbar-collapse { background-color: #00addb; }} @media (max-width: 37.5em) {.navbar-light .navbar-nav .nav-link { background-color: #00addb; }}/style> notified-newsroom _nghost-sc21 ng-version15.2.10 ng-server-contextother>router-outlet _ngcontent-sc21>/router-outlet>ng-component>!---->div classnewsroom-wrapper newsroom-frontpage>div classnewsroom-top-nav>nav idmain-navbar classnavbar navbar-expand-lg navbar-light bg-faded fixed-top>!---->a classnavbar-brand href/>img classimg-fluid srchttps://cdn.filestackcontent.com/3NxwLMlJTQarVXbtHJ7p altPriceSpy NZ logo>!---->/a>!---->button typebutton data-togglecollapse data-target#navbarSupportedContent aria-controlsnavbarSupportedContent aria-expandedfalse aria-labelToggle navigation classnavbar-toggler>span classnavbar-toggler-icon>/span>/button>div classcollapse navbar-collapse>button typebutton classmobile-toggle-cancel>i classicon-cancel-1>/i>/button>ul classnavbar-nav ml-auto>li classnav-item>a routerlinkactiveactive classnav-link active href/>Home/a>/li>!---->li classnav-item>a routerlinkactiveactive classnav-link href/posts>News/a>/li>!---->li classnav-item>a routerlinkactiveactive classnav-link href/presskits>Press images/a>/li>!---->li classnav-item>a routerlinkactiveactive classnav-link href/contacts>Contacts/a>/li>!---->!---->!---->!---->!---->!---->!---->!---->!---->li idfollow-button-menu classnav-item>button typebutton classbtn btn-default pr-4 pl-4>Follow/button>/li>/ul>/div>/nav>/div>!---->!---->div classnewsroom-content>router-outlet>/router-outlet>ng-component>div idfrontpage class>section class>!---->newsroom-header>div classnewsroom-hero-container>div classcontent>h1 classtitle stylecolor:#fff;>PriceSpy NZ/h1>!---->hr classtitle-seperator styleborder-color:#fff;>!---->h2 classsubtitle stylecolor:#fff;>Newsroom/h2>!---->div idfollow-button-header classbuttons-container>button classbtn btn-round btn-white stylecolor:rgb(255,255,255);background-color:rgb(0,173,219);>Follow/button>/div>/div>!---->div classimage-overlay stylebackground-color:rgba(0,0,0,0.05);>/div>!---->div classimage-container stylebackground-image:url(https://cdn.filestackcontent.com/dYvtx8cS4u5jqpq6GrDg);filter:blur(0px);>/div>!---->/div>!---->/newsroom-header>/section>section class>!---->!---->/section>!---->!---->!---->!---->!---->!---->!---->!---->!---->!---->!---->!---->section class>!---->items-widget idwidget-48088 classodd widget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>Latest news span classseperator>/span>/h1>!---->div classitem-list-boxed>ul>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/alarming-warning-issued-ahead-of-black-friday>div classtext-wrapper>div classpublished>2023-12-18 01:19/div>div classtype stylecolor:#00addb;>Press release/div>h5 classtitle>Alarming Warning Issued Ahead of Black Friday: Beware of Fake Sales/h5>div classsummary>Ahead of Black Friday, a globally recognised event known for its significant discounts, PriceSpy, the fully impartial price and product comparison .../div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/alarming-warning-issued-ahead-of-black-friday>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/JI9IBBgmRxmsCDE0YOiK);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/alarming-warning-issued-ahead-of-black-friday> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/warning-pricing-expert-warns-this-may-be-the>div classtext-wrapper>div classpublished>2023-12-18 01:11/div>div classtype stylecolor:#00addb;>Press release/div>h5 classtitle>Warning: Pricing expert warns this may be the most expensive Black Friday yet/h5>div classsummary>but Kiwis remain undeterred in search of price relief/div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/warning-pricing-expert-warns-this-may-be-the>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/ytTKHxQTxK1iZf63GYrP);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/warning-pricing-expert-warns-this-may-be-the> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/is-singles-day-new-zealands-next-big-sale-eve>div classtext-wrapper>div classpublished>2023-12-11 02:25/div>div classtype stylecolor:#00addb;>Press release/div>h5 classtitle>Is Singles Day New Zealands Next Big Sale Event? /h5>div classsummary>With six weeks until Christmas, a recent consumer survey by PriceSpy indicates that Singles Day could be the next major sale event in New Zealand.../div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/is-singles-day-new-zealands-next-big-sale-eve>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/uEOUYzVnSOiyAwS7VipC);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/is-singles-day-new-zealands-next-big-sale-eve> Read more /a>/div>/li>li classwidth-50>div classbox>div classtext-content-container>a classtext-content-link href/posts/pressreleases/pricespy---black-friday-report-2023-2>div classtext-wrapper>div classpublished>2023-11-07 01:39/div>div classtype stylecolor:#00addb;>Press release/div>h5 classtitle>PriceSpy - Black Friday Report 2023/h5>div classsummary>As New Zealand gears up for the pivotal retail season that lies ahead, PriceSpy launches the 2023 issue of The Black Friday Report. Featuring data .../div>/div>/a>div classsocial-icons>!---->!---->!---->!---->/div>/div>div classimage-container>a href/posts/pressreleases/pricespy---black-friday-report-2023-2>div classimage-holder stylebackground-image:url(https://cdn.filestackcontent.com/auto_image/py99F3cKReSCTBKYKLi0);>/div>!---->/a>/div>a classread-more-container href/posts/pressreleases/pricespy---black-friday-report-2023-2> Read more /a>/div>/li>!---->/ul>div classclearfix>/div>/div>!---->!---->!---->div classview-more-button-container>button typebutton classbtn btn-read-more mr-2>View more/button>!---->!---->/div>!---->!---->!---->/div>/div>/div>/div>!---->/items-widget>/section>!---->!---->!---->!---->!---->!---->section class>!---->tag-based-items-widget _nghost-sc28 idwidget-48089 classwidget-container>div _ngcontent-sc28 classcontent-container>div _ngcontent-sc28 classcontainer>div _ngcontent-sc28 classrow>div _ngcontent-sc28 classcol-lg-12>h1 _ngcontent-sc28>About us in media span _ngcontent-sc28 classseperator>/span>/h1>!---->!---->ul _ngcontent-sc28 classlist-layout>!---->/ul>!---->!---->!---->!---->div _ngcontent-sc28 classnewsroom-section-loader mb-0>svg _ngcontent-sc28 viewBox25 25 50 50 classcircular>circle _ngcontent-sc28 cx50 cy50 r20 fillnone stroke-width2 stroke-miterlimit10 classpath>/circle>/svg>/div>!---->!---->!---->/div>/div>/div>/div>!---->/tag-based-items-widget>/section>!---->!---->!---->!---->!---->!---->!---->!---->!---->section class>!---->html-widget idwidget-48091 classodd widget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>About PriceSpy - NZ span classseperator>/span>/h1>!---->div classcompany-info-about pre-wrap>p>a hrefhttps://pricespy.co.nz/ target_blank relnoopener>PriceSpy/a> is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail stores, products and prices./p>p>PriceSpy has 108,000 indexed products, 1,730,000 indexed prices, 584,000 product ratings, 7,510 store ratings and 1183 stores. Providing a fully impartial comparison service for consumers and a deep depository of price data for retailers. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom./p>p>The PriceSpy app is available to download for free, via the a hrefhttps://shared.outlook.inky.com/link?domainitunes.apple.com&teyJ0eXAiOiJKV1QiLCJhbGciOiJFUzI1NiJ9.eJxdT9Fqg0AQ_Jd7DhpNbIgQSGlSaOCUUptUEcImt8E7z1PuTtNa-u85X_s2Ozs7O_NLLELDGYkJV1YDa8lsQqgVSBLfQBqcEXRrybkBrwHL1YCGbyungrYD4924u5kc_lG9lhNpbWfi0i99bnuFxoOuk-hd26b01Vj6biz9TnMjoLZOxBZP6yAKVquls0g_Sax6KWfEVhrBniUO6FwDF3L6CKdofm1e68vPesxPUZ9_RCM0a-NwXXwdnll4HNlLJC7hfEiyoi6yPEx3VUPFe1SIPEizY5Xs9guaSZlmB0nF_p6P14Fm-UgFXSbjW5jw5Te9bzZTI4P6jA1weQbGNBrjMhhQCjwjWgmKod7e0dipHvl7ANtQdtI.MEYCIQDfups9YZJhKSjrzWkg-_x8d87a9MKK4XzX07QYzSYu6gIhAKMddYZEFdkiESIyvIj_CyVoz0AmYJnFXE31RkyNIXRb target_blank relnoopener noreferrer data-authNotApplicable data-linkindex11>App Store/a> and a hrefhttps://shared.outlook.inky.com/link?domainplay.google.com&teyJ0eXAiOiJKV1QiLCJhbGciOiJFUzI1NiJ9.eJxdj0FvgkAQhf_LHnoyoFQOkpDaVJvUBEhTqoWQmJEdZWFZyM6Klab_vcu1t5c3M2--98MMQis4C5hQRgPv2GxSqBVIFpxBEs4Y2rEUgsBpwQg1IIl1Zbeg64Gcs7A3U8I_66rlZBrTU1C4hdtLuDuXrrtIdMquLVwyncbChb6nwuVoQEh6EjwkdHotqIbGTKJE6u8PlQxR2dTkkwXqKuWMmUojmKPEAe2jheWeIODgz8v2tTndV2N28K_Zhz9CuyKrm_xr98y9_chf_PrkzYc4zZs8zbxkU7VR_e7ndbZI0n0Vb7aPUSplku5kVG9v2VgOUZqNUR0t4_HNi8XyO7qF4VSSUB-xtehH4FwjkWUgUAocqjsJiqNe35DMVJn9_gH78H-8.MEUCIGTEEjuL1lUGVGj9mP7TznWT-ohjX-FEQtYwbVD5Mm8jAiEA3hRtKoARAXdw1D_LTamXZiy3gRPwmz--S6EMH4dilSE target_blank relnoopener noreferrer data-authNotApplicable data-linkindex12>Google Play/a>. /p>/div>/div>/div>/div>/div>!---->/html-widget>/section>!---->!---->!---->!---->!---->!---->section class>!---->contact-widget idwidget-48092 classwidget-container>div classcontent-container>div classcontainer>div classrow>div classcol-lg-12>h1>Contacts span classseperator>/span>/h1>!---->div classcontacts-big-list>div classcontacts-list row>div classcol-lg-6 col-sm-12 col-xs-12 contact-col>div classcontact-item contact-col>img classcontact-image srchttps://cdn.filestackcontent.com/hgD7hq7iSZqJL0yRxiyH altLiisa Matinvesi-Bassett>!---->div classcontact-info>div classtitle stylecolor:#00addb;>Country Manager - NZ/div>!---->h5 classcontact-name> Liisa Matinvesi-Bassett /h5>!---->!---->ul>li>i classicon-mail-1>/i>a classpointer hrefmailto:news@pricespy.co.nz>news@pricespy.co.nz/a>/li>!---->li>i classicon-phone>/i> +358 50 4149301 /li>!---->!---->!---->!---->!---->/ul>/div>/div>/div>!---->/div>/div>/div>/div>/div>/div>!---->/contact-widget>/section>!---->!---->!---->!---->!---->!---->!---->!---->!---->!---->/div>/ng-component>!---->/div>div classpowered-by-footer>div classcontainer>div classrow justify-content-center>div classsubscribe-rss col-lg-6>div classicon-rss-1>Follow us/div>ul classrss-feed-list>li>a relnofollow target_blank classml-1 hrefhttps://api.client.notified.com/api/rss/publish/view/41857?typenews>News (RSS)/a>/li>li>a relnofollow target_blank classml-1 hrefhttps://api.client.notified.com/api/rss/publish/view/41857?typepress>Press releases (RSS)/a>/li>li>a relnofollow target_blank classml-1 hrefhttps://api.client.notified.com/api/rss/publish/view/41857?typeblog>Blog posts (RSS)/a>/li>/ul>/div>div classcol-lg-6>a hrefhttps://notified.com relnofollow target_blank>img src../../content/imgs/logos/logo_square.svg altNotified logo>Powered by Notified/a>/div>/div>/div>/div>/div>loader-container>!---->/loader-container>/ng-component>!---->/notified-newsroom> script srchttps://cdnjs.cloudflare.com/ajax/libs/limonte-sweetalert2/6.9.1/sweetalert2.min.js>/script> script srchttps://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.0/jquery.min.js>/script> script srccontent/js/lightslider.min.js>/script> script srccontent/js/webfont.js>/script>script srcruntime.d8d7b20a66dbf5e1.js typemodule>/script>script srcpolyfills.21a690296e1f4fb9.js typemodule>/script>script srcmain.8079d9c3301456b5.js typemodule>/script>script idnotified-newsroom-state typeapplication/json>{&q;viewModelKey&q;:{&q;name&q;:&q;PriceSpy - NZ&q;,&q;sluggedName&q;:&q;pricespy---nz&q;,&q;roomId&q;:41857,&q;isPublic&q;:true,&q;cameViaCustomDomain&q;:true,&q;googleAnalyticsTrackingId&q;:null,&q;googleAnalytics4TrackingId&q;:null,&q;googleAnalyticsDisabled&q;:false,&q;cookieConsentEnabled&q;:true,&q;googleSiteVerificationToken&q;:&q;jS0cwNTolBmkiC7MoHXyyDcDCFE2bwdKKq-Gnsv5N7M&q;,&q;companyInfo&q;:{&q;publishRoomId&q;:41857,&q;about&q;:&q;PriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail stores, products and prices.\n\nPriceSpy has 108,000 indexed products, 1,730,000 indexed prices, 584,000 product ratings, 7,510 store ratings and 1183 stores. Providing a fully impartial comparison service for consumers and a deep depository of price data for retailers. 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It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail stores, products and prices.&l;/p&g;\n&l;p&g;PriceSpy has 108,000 indexed products, 1,730,000 indexed prices, 584,000 product ratings, 7,510 store ratings and 1183 stores.&a;nbsp; Providing a fully impartial comparison service for consumers and a deep depository of price data for retailers. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom.&l;/p&g;\n&l;p&g;The PriceSpy app is available to download for free, via the &l;a href\&q;https://shared.outlook.inky.com/link?domainitunes.apple.com&a;amp;teyJ0eXAiOiJKV1QiLCJhbGciOiJFUzI1NiJ9.eJxdT9Fqg0AQ_Jd7DhpNbIgQSGlSaOCUUptUEcImt8E7z1PuTtNa-u85X_s2Ozs7O_NLLELDGYkJV1YDa8lsQqgVSBLfQBqcEXRrybkBrwHL1YCGbyungrYD4924u5kc_lG9lhNpbWfi0i99bnuFxoOuk-hd26b01Vj6biz9TnMjoLZOxBZP6yAKVquls0g_Sax6KWfEVhrBniUO6FwDF3L6CKdofm1e68vPesxPUZ9_RCM0a-NwXXwdnll4HNlLJC7hfEiyoi6yPEx3VUPFe1SIPEizY5Xs9guaSZlmB0nF_p6P14Fm-UgFXSbjW5jw5Te9bzZTI4P6jA1weQbGNBrjMhhQCjwjWgmKod7e0dipHvl7ANtQdtI.MEYCIQDfups9YZJhKSjrzWkg-_x8d87a9MKK4XzX07QYzSYu6gIhAKMddYZEFdkiESIyvIj_CyVoz0AmYJnFXE31RkyNIXRb\&q; target\&q;_blank\&q; rel\&q;noopener noreferrer\&q; data-auth\&q;NotApplicable\&q; data-linkindex\&q;11\&q;&g;App Store&l;/a&g;&a;nbsp;and&a;nbsp;&l;a href\&q;https://shared.outlook.inky.com/link?domainplay.google.com&a;amp;teyJ0eXAiOiJKV1QiLCJhbGciOiJFUzI1NiJ9.eJxdj0FvgkAQhf_LHnoyoFQOkpDaVJvUBEhTqoWQmJEdZWFZyM6Klab_vcu1t5c3M2--98MMQis4C5hQRgPv2GxSqBVIFpxBEs4Y2rEUgsBpwQg1IIl1Zbeg64Gcs7A3U8I_66rlZBrTU1C4hdtLuDuXrrtIdMquLVwyncbChb6nwuVoQEh6EjwkdHotqIbGTKJE6u8PlQxR2dTkkwXqKuWMmUojmKPEAe2jheWeIODgz8v2tTndV2N28K_Zhz9CuyKrm_xr98y9_chf_PrkzYc4zZs8zbxkU7VR_e7ndbZI0n0Vb7aPUSplku5kVG9v2VgOUZqNUR0t4_HNi8XyO7qF4VSSUB-xtehH4FwjkWUgUAocqjsJiqNe35DMVJn9_gH78H-8.MEUCIGTEEjuL1lUGVGj9mP7TznWT-ohjX-FEQtYwbVD5Mm8jAiEA3hRtKoARAXdw1D_LTamXZiy3gRPwmz--S6EMH4dilSE\&q; target\&q;_blank\&q; rel\&q;noopener noreferrer\&q; data-auth\&q;NotApplicable\&q; data-linkindex\&q;12\&q;&g;Google Play&l;/a&g;.&a;nbsp;&l;/p&g;&q;,&q;sortOrder&q;:4,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},{&q;id&q;:48092,&q;publishRoomId&q;:41857,&q;title&q;:&q;Contacts&q;,&q;widgetType&q;:&q;contactWidget&q;,&q;tagWidgetRenderType&q;:null,&q;tagWidgetItemCount&q;:null,&q;tagWidgetTagIds&q;:,&q;tagWidgetSearchProfileIds&q;:,&q;tagWidgetSearchProfilePostTypes&q;:,&q;tagWidgetLoadMore&q;:false,&q;featuredItemsWidgetSpeed&q;:null,&q;featuredItemsWidgetAutoplay&q;:false,&q;htmlWidgetHtml&q;:null,&q;sortOrder&q;:5,&q;isEnabled&q;:true,&q;itemWidgetRenderType&q;:&q;box&q;,&q;itemWidgetItemTypes&q;:,&q;itemWidgetItemCount&q;:0,&q;itemWidgetTopicIds&q;:,&q;itemWidgetLoadMore&q;:false},&q;contacts&q;:{&q;id&q;:40436,&q;name&q;:&q;Liisa Matinvesi-Bassett&q;,&q;sortOrder&q;:1,&q;title&q;:&q;Country Manager - NZ&q;,&q;description&q;:null,&q;picture&q;:&q;https://cdn.filestackcontent.com/hgD7hq7iSZqJL0yRxiyH&q;,&q;email&q;:&q;news@pricespy.co.nz&q;,&q;phone&q;:&q;+358 50 4149301&q;,&q;phone2&q;:null,&q;twitterHandle&q;:null,&q;instagramUsername&q;:null,&q;linkedInUsername&q;:null,&q;enabledInNewsroom&q;:true}},&q;itemsKey-48088&q;:{&q;items&q;:{&q;id&q;:273179,&q;title&q;:&q;Alarming Warning Issued Ahead of Black Friday: Beware of Fake Sales&q;,&q;summary&q;:&q;Ahead of Black Friday, a globally recognised event known for its significant discounts, PriceSpy, the fully impartial price and product comparison ...&q;,&q;description&q;:&q;&l;p&g;Ahead of Black Friday, a globally recognised event known for its significant discounts, &l;a href\&q;http://www.pricespy.co.nz\&q;&g;PriceSpy&l;/a&g;, the fully impartial price and product comparison site, is delivering an urgent message to Kiwi shoppers: Be on high alert for fake sales.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;This development is underscored by PriceSpy&s;s latest research, which reveals the prevalence of fake sales is notably increasing:&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;em&g;Approximately 15 per cent of all products listed on PriceSpy were subjected to being a &s;fake sale&s; on Black Friday last year, whereby price points were hiked by retailers before Black Week and subsequently decreased again on Black Friday.&l;/em&g;&l;/li&g;\n&l;li&g;&l;em&g;These findings represent a significant increase of seven per cent compared to PriceSpy&a;rsquo;s 2019&a;rsquo;s data, underscoring a growing trend in &s;deceptive discounting&s;.&l;/em&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;em&g;The term &a;lsquo;fake sales&a;rsquo; or &a;lsquo;rollercoaster pricing&a;rsquo; as it may otherwise be referred to, is whereby a retailer gradually hikes a product&a;rsquo;s price, before suddenly dropping the price and advertising a discount based on the highest previous price. For example, claiming a discount of 50% compared to the previous day&a;rsquo;s price, but - if compared to the price 30 days ago - it may only be a 20% discount. &l;/em&g;&l;/p&g;\n&l;p&g;&l;em&g;&a;nbsp;&l;/em&g;&l;/p&g;\n&l;p&g;&l;strong&g;&l;em&g;What does a fake sale look like?&l;/em&g;&l;/strong&g;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/thuufqPqQtOso5Z5dbMY\&q; alt\&q;What does a fake sale look like?\&q; /&g;&l;/p&g;\n&l;p&g;&l;em&g;Source: &l;/em&g;&l;a href\&q;https://pricespy.co.nz/product.php?p3990616\&q;&g;&l;em&g;PriceSpy&l;/em&g;&l;/a&g;&l;/p&g;\n&l;p&g;&l;em&g;&a;nbsp;&l;/em&g;&l;/p&g;\n&l;p&g;&l;strong&g;Liisa Matinvesi-Bassett, New Zealand country manager for PriceSpy, says: &l;/strong&g;&a;ldquo;Despite today&a;rsquo;s cost of living crisis impacting Kiwis, a significant number of shoppers are still expected to turn up and seek out discounts and cost-saving opportunities this Black Friday.&a;rdquo;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;&l;a href\&q;https://newsroom.pricespy.co.nz/posts/pressreleases/pricespy---black-friday-report-2023-2\&q;&g;PriceSpy&s;s 2023 survey&l;/a&g; suggests that over half of Kiwi consumers, around 52%, are planning purchases this Black Friday. While many retailers offer genuine discounts, our research also shows a concerning increase in fake sales during major events like Black Friday.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;In light of these findings, we advise consumers to be particularly diligent and conduct thorough pricing research before making any purchases across this year&a;rsquo;s sale season.&a;rdquo;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/ZWwsaqZTT461Z22B1Z3E\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;strong&g;Source: &l;/strong&g;&l;a href\&q;http://www.pricespy.co.nz\&q;&g;&l;strong&g;PriceSpy&l;/strong&g;&l;/a&g;&l;/p&g;\n&l;p&g;&l;strong&g;&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p&g;&l;strong&g;Jessica Walker, Communications and Campaigns Manager at Consumer NZ, says: &l;/strong&g;&a;ldquo;We&s;ve previously found many big-box retailers to play fast and loose with &a;lsquo;sale&a;rsquo; pricing. Our investigations have discovered a number of instances where the savings advertised are rarely as good as they seem.&a;rdquo;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;Be Cautious: Not All Black Friday Prices Mean Savings&l;br /&g;&l;/strong&g;PriceSpy further cautions shoppers that Black Friday prices aren&a;rsquo;t always synonymous with discounts. In fact, historical data from the price and product comparison site shows that in 2022, 16% of products listed on the site saw price increases on Black Friday compared to a normal shopping day (1 November 2022).&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;Liisa says: &a;ldquo;Our extensive research over many years, indicates that Black Friday is one of the cheapest days of the year to shop in New Zealand.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;While there are indeed significant discounts to be found, our ongoing analysis also uncovers some dubious sales tactics. It&s;s crucial for consumers to be aware that not all deals are as beneficial as they appear. In some instances, prices for products on Black Friday are actually higher, and on other occasions prices are being hiked before Black Friday to make a discount appear better than what it is.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;This underlines the vital need for shoppers to be skeptical of face-value prices during Black Friday sales. It&a;rsquo;s important to conduct quick yet thorough pricing research. Tools like PriceSpy, which provide detailed pricing histories, are invaluable in helping shoppers understand past price trends and make more informed purchasing decisions.&a;rdquo;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;Popularity vs. Best Price: Insights from PriceSpy&s;s Report&l;br /&g;&l;/strong&g;&l;a href\&q;https://newsroom.pricespy.co.nz/posts/pressreleases/pricespy---black-friday-report-2023-2\&q;&g;PriceSpy&s;s 2023 Black Friday Report&l;/a&g; underscores that popularity doesn&s;t guarantee the best deals. An analysis of top 20 sought-after products in 2022 revealed:&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;ul&g;\n&l;li&g;Before Black Friday, 60% of these products were priced lower than their Black Friday lowest price.&l;/li&g;\n&l;li&g;After Black Friday, 85% of them were available at lower prices.&l;/li&g;\n&l;li&g;On Black Friday itself, only 10% were at their lowest, with 90% being cheaper either before or after the event.&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;Our findings suggest that popular items often have better prices outside of Black Friday. Shoppers should therefore consider a product&a;rsquo;s pricing history to ensure the best value, rather than getting swept up in the sale day frenzy.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;And remember, bigger savings can often be found amongst the older models that have been on the market for some time, or if a newer product is about to launch, as retailers will need to sell-through stock of the other models&a;rdquo;.&a;nbsp;&a;nbsp;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/zeOLcSGWQeGO2SxMfxA1\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;Source: PriceSpy&a;rsquo;s Price History&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;Optimistic outlook despite challenges: Black Friday deals&l;/strong&g;&l;/p&g;\n&l;p&g;Fake sales and price hikes aside, PriceSpy&s;s research offers encouraging insights that underscore the saving opportunities that Black Friday presents:&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;ul&g;\n&l;li&g;The indexed price change on Black Friday 2022 was the best it has ever been, dropping -6.52 per cent**, indicating the number of products and discounts offered on Black Friday is vastly improving;&l;/li&g;\n&l;li&g;Almost half (48 per cent) of all products listed on&l;a href\&q;http://www.pricespy.co.nz/\&q;&g; PriceSpy&l;/a&g; received a price drop on Black Friday 2022*;&l;/li&g;\n&l;li&g;Over a fifth (22 per cent) of all items listed on&l;a href\&q;http://www.pricespy.co.nz/\&q;&g; PriceSpy&l;/a&g; dropped in price by at least 10 per cent or more, offering an average saving of -21 per cent*.&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;Despite concerns around fake sales and price increases, Black Friday still offers significant saving opportunities if shoppers are willing to put the time into finding them.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;By adopting a more strategic approach, consumers can navigate this year&a;rsquo;s sale season more effectively, ensuring their purchases are genuine bargains and not purchases that they later live to regret.&a;rdquo;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;PriceSpy&a;rsquo;s smart shopping strategies:&l;/strong&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;strong&g;Quality over newness - &l;/strong&g;&a;nbsp;Consider older, well-reviewed models for better value.&l;/li&g;\n&l;li&g;&l;strong&g;Historical pricing analysis - &l;/strong&g;Don&a;rsquo;t just look at the current price or discount being offered. Assess the product&s;s price history to gauge the real value of the deal.&l;/li&g;\n&l;li&g;&l;strong&g;Price comparisons - &l;/strong&g;&a;nbsp;Utilise PriceSpy to compare prices across retailers and make the most of price matching where available.&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;Jessica concludes: &a;ldquo;Our advice to shoppers is to do your research. Every purchase you make is a vote for the kind of businesses and business practices you want to see in the future, so we encourage New Zealanders to do their research before getting sucked up in the hype.&a;rdquo;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;Also, if you see that the item you want is available for a cheaper price somewhere else &a;ndash; try your luck asking for a price match. And finally, be prepared to wait. Stores love impulsive buyers.&a;rdquo;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p&g;PriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail stores, products and prices. PriceSpy has 108,000 indexed products, 1,730,000 indexed prices, 584,000 product ratings, 7,510 store ratings and 1183 stores. Providing a fully impartial comparison service for consumers and a deep depository of price data for retailers. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom. The PriceSpy app is available to download for free, via the App Store and Google Play.&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/JI9IBBgmRxmsCDE0YOiK&q;,&q;imageDescription&q;:&q;&q;,&q;imageAlt&q;:&q;PriceSpy - Fake Sales&q;,&q;published&q;:&q;2023-12-18T01:19:55.284Z&q;,&q;created&q;:&q;2023-12-18T01:19:55.284&q;,&q;sluggedName&q;:&q;alarming-warning-issued-ahead-of-black-friday&q;,&q;isFeatured&q;:false,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;newsroom.pricespy.co.nz/posts/pressreleases/alarming-warning-issued-ahead-of-black-friday&q;},{&q;id&q;:273178,&q;title&q;:&q;Warning: Pricing expert warns this may be the most expensive Black Friday yet&q;,&q;summary&q;:&q;but Kiwis remain undeterred in search of price relief&q;,&q;description&q;:&q;&l;p&g;As New Zealand gears up for the pivotal retail season that lies ahead, &l;a href\&q;http://www.pricespy.co.nz/\&q;&g;PriceSpy&l;/a&g; is today launching its 2023 issue of &l;a href\&q;https://newsroom.pricespy.co.nz/posts/pressreleases/pricespy---black-friday-report-2023-2\&q;&g;The Black Friday Report&l;/a&g;.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;Featuring data captured from a new consumer omnibus survey* and PriceSpy&s;s extensive data archive, the new Report delves into the impacts the ongoing cost of living crisis will have across this year&a;rsquo;s sales season, to answer the fundamental questions on everyone&a;rsquo;s minds.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;Liisa Matinvesi-Bassett, New Zealand Country Manager for PriceSpy, says: &l;/strong&g;\&q;Black Friday is emerging as a pinnacle retail event, with consumer purchase interest soaring every year**.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;But, in a challenging economic landscape overshadowed by inflation and the cost of living crisis, critical questions need to be answered to help consumers and retailers better navigate this year&s;s sale season successfully.&a;nbsp; Our latest Report aims to answer these hard-hitting questions, and more.&a;rdquo;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;h4&g;&l;strong&g;&l;em&g;Are Kiwis finding it tough?&l;/em&g;&l;/strong&g;&l;/h4&g;\n&l;p&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;Kiwis are being hard hit by the cost of living crisis&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;p&g;Key insights shared from this year&a;rsquo;s consumer survey* in The 2023 Black Friday Report, reveal:&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;em&g;A significant 94 per cent of survey respondents say they are impacted by the cost of living crisis, with nearly half (48 per cent) describing their situation as &s;very impacted.&s;&l;/em&g;&l;/li&g;\n&l;li&g;&l;em&g;Additionally, 93 per cent say in light of the cost of living crisis, price increases have occurred across consumer goods, food and fuel.&l;/em&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;h4&g;&l;strong&g;&l;em&g;Have costs &l;/em&g;increased&l;em&g; - will this be the most expensive Black Friday yet?&l;/em&g;&l;/strong&g;&l;/h4&g;\n&l;p&g;&l;strong&g;&l;em&g;&a;nbsp;&l;/em&g;&l;/strong&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;PriceSpy&a;rsquo;s research&l;/strong&g;&l;/span&g;&l;strong&g;&l;span style\&q;color: #00addb;\&q;&g; confirms price increases have happened&l;/span&g; &l;/strong&g;&l;/p&g;\n&l;p&g;PriceSpy&a;rsquo;s pricing research shows average standard prices have, in fact, increased this year**** across many popular shopping categories:&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;em&g;Some 80 per cent of the shopping categories researched were found to be more expensive in 2023, compared to 2022****;&l;/em&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;Unfortunately, our pricing insights reveal average standard prices have surged across many popular shopping categories this year. For example, the average cost across the category of &l;a href\&q;https://pricespy.co.nz/category.php?k353\&q;&g;laptops&l;/a&g; rose 17 per cent, &l;a href\&q;https://pricespy.co.nz/category.php?k103\&q;&g;mobile phones&l;/a&g; by 12 per cent, &l;a href\&q;https://pricespy.co.nz/category.php?k1183\&q;&g;LEGO&l;/a&g; by 11 per cent, and &l;a href\&q;https://pricespy.co.nz/category.php?k576\&q;&g;espresso machines&l;/a&g; by 11 per cent, says Liisa.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/iBlRg488TwCtywrMBnJP\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;****PriceSpy&a;rsquo;s average standard price by category: 1 January - 26 October 2022 vs 1 January - 26 October&l;/strong&g;&l;/p&g;\n&l;p&g;&l;strong&g;&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;h4&g;&l;span style\&q;color: #ff3366;\&q;&g;&l;strong&g;With so many price points increasing, PriceSpy warns this could be the priciest Black Friday yet!&l;/strong&g;&l;/span&g;&l;/h4&g;\n&l;p&g;&l;strong&g;&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p&g;&a;ldquo;Whilst it&a;rsquo;s important to note that price points may be higher this year due to the wider impacts of the cost of living crisis and inflation, the discounts offered on Black Friday may still deliver better value opportunities for consumers compared to year-round prices, especially as we enter the more-expensive month of December, when prices typically increase further***,&a;rdquo; says Liisa.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;h4&g;&l;strong&g;&l;em&g;So, what&a;rsquo;s likely to cost &l;/em&g;&l;em&g;more&l;/em&g;&l;em&g; this Black Friday?&l;/em&g;&l;/strong&g;&l;/h4&g;\n&l;p&g;Comparing last year&s;s Black Friday discount to the average standard price across 2023***, PriceSpy shares its predictions on what might cost more this Black Friday:&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/a8rmQF9sQTWlrguPx99k\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p align\&q;center\&q;&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;Some of the key categories expected to cost more this Black Friday include: headphones, laptops, home security cameras and monitors.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;Whilst these are all predictions, the only way consumers can be sure if a price is less expensive this Black Friday is by conducting essential price research,&a;rdquo; says Liisa.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;h4&g;&l;strong&g;&l;em&g;Will consumers, seeking economic relief, actually spend more? &l;/em&g;&l;/strong&g;&l;/h4&g;\n&l;p&g;&l;em&g;&a;nbsp;&l;/em&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;Despite challenging economic times, shoppers are expected to shop- and spend more this Black Friday and Black Week!&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;p&g;&l;strong&g;&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p&g;&l;strong&g;Retailers can expect to be busy:&l;/strong&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;em&g;Almost half of this year&a;rsquo;s survey respondents (52 per cent) say they still intend to shop on Black Friday or Black Week this year, a figure consistent with last year&a;rsquo;s findings;&l;/em&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;And, Kiwis are looking to spend BIG:&l;/strong&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;em&g;This year&a;rsquo;s survey results also share that Kiwis plan to increase their spending on Black Friday and Black Week by 10 per cent, rising from $731 in 2022 to $806 this year;&l;/em&g;&l;/li&g;\n&l;li&g;&l;em&g;And, almost a third (32 per cent) plan to spend over $500 on Black Friday or Black Week this year.&l;/em&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/sOViOZB7SGKWpOD7LWcK\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;\&q;Contrary to expectations that the current cost of living crisis might dampen Black Friday spending, our survey shows the opposite. Consumers are projected to spend an average of 10% more during Black Friday and Black Week this year,\&q; says Liisa.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;\&q;A pivotal factor shaping spending behaviour is strategic thinking. Shoppers are utilising Black Friday discounts as a financial strategy in a generally more expensive market. For instance, our Report suggests New Zealanders plan to spend an average of $806 during the Black Friday period, signalling a possible delay of major purchases to take full advantage of these discounts.\&q;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;But, others will be more cautious!&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;p&g;While a considerable portion of Kiwis are poised to shop this Black Friday, PriceSpy&a;rsquo;s survey highlights growing caution among others:&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;em&g;Two-fifths (43 per cent) of respondents indicate they&s;re unlikely to participate in Black Friday or Black Week shopping, offering a 14 per cent rise compared to last year;&l;/em&g;&l;/li&g;\n&l;li&g;&l;em&g;And, amongst those that aren&a;rsquo;t planning to shop across any sales event, financial concerns appear to be top-of-mind:&l;/em&g;\n&l;ul&g;\n&l;li&g;&l;em&g;Two-fifths (43 per cent) of respondents say they &s;can&s;t afford to shop,&s; delivering an 11 per cent increase on last year;&l;/em&g;&l;/li&g;\n&l;li&g;&l;em&g;And, 35 per cent say they &a;lsquo;need to save money&a;rsquo;, marking a 14 per cent uptick on last year.&l;/em&g;&l;/li&g;\n&l;/ul&g;\n&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;h4&g;&l;strong&g;&l;em&g;How do shoppers find out if a Black Friday price is more expensive?&l;/em&g;&l;/strong&g;&l;/h4&g;\n&l;p&g;&l;strong&g;&a;nbsp;&l;/strong&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;Key advice from the shopping expert - Look at the price history, not the discount!&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;Liisa concludes: &a;ldquo;With price increases present across many shopping categories this year, our key piece of advice for anyone looking to shop is to always carry out essential price comparison research using a free price comparison app or website, like&l;a href\&q;http://www.pricespy.co.nz\&q;&g; PriceSpy&l;/a&g;.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;Rather than look at the percentage discount retailers are offering, use a price comparison site to look at a product&a;rsquo;s price history, as this will share the true picture of whether a deal is worthy or if a price is more expensive this Black Friday.&a;rdquo;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/zeOLcSGWQeGO2SxMfxA1\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;&l;em&g;&a;nbsp;&l;/em&g;&l;/strong&g;&l;/p&g;\n&l;p&g;You can read PriceSpy&a;rsquo;s 2023 Black Friday Report in full on &l;a href\&q;https://newsroom.pricespy.co.nz/posts/pressreleases/pricespy---black-friday-report-2023-2\&q;&g;PriceSpy&a;rsquo;s Newsroom&l;/a&g;, to find out more about what to expect this sale season.&a;nbsp; And you can find the best Black Friday&l;a href\&q;https://pricespy.co.nz/theme/black-friday\&q;&g; deals&l;/a&g; in one easy place on&l;a href\&q;https://pricespy.co.nz/theme/black-friday\&q;&g; PriceSpy&a;rsquo;s Black Friday page&l;/a&g;.&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p&g;PriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail stores, products and prices. PriceSpy has 108,000 indexed products, 1,730,000 indexed prices, 584,000 product ratings, 7,510 store ratings and 1183 stores. Providing a fully impartial comparison service for consumers and a deep depository of price data for retailers. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom. The PriceSpy app is available to download for free, via the App Store and Google Play.&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/ytTKHxQTxK1iZf63GYrP&q;,&q;imageDescription&q;:&q;&q;,&q;imageAlt&q;:&q;PriceSpy&q;,&q;published&q;:&q;2023-12-18T01:11:00.000Z&q;,&q;created&q;:&q;2023-12-18T01:11:00&q;,&q;sluggedName&q;:&q;warning-pricing-expert-warns-this-may-be-the&q;,&q;isFeatured&q;:false,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;newsroom.pricespy.co.nz/posts/pressreleases/warning-pricing-expert-warns-this-may-be-the&q;},{&q;id&q;:272949,&q;title&q;:&q;Is Singles&s; Day New Zealand&s;s Next Big Sale Event? &q;,&q;summary&q;:&q;With six weeks until Christmas, a recent consumer survey by PriceSpy indicates that Singles&s; Day could be the next major sale event in New Zealand&s;...&q;,&q;description&q;:&q;&l;p&g;With six weeks until Christmas, a recent consumer survey by &l;a href\&q;http://www.pricespy.co.nz\&q;&g;PriceSpy&l;/a&g; indicates that Singles&s; Day could be the next major sale event in New Zealand&s;s retail calendar.&l;/p&g;\n&l;p&g;&l;strong&g;&l;em&g;According to PriceSpy&a;rsquo;s most recent survey findings, some 36 per cent of respondents said they have heard of Singles&s; Day, marking an 11 per cent increase from five years ago (24 per cent in 2018).&l;/em&g;&l;/strong&g;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/HAKBy1t1SD2ux2p6fdDj\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;font-size: 8pt;\&q;&g;Source: &l;a href\&q;http://www.pricespy.co.nz\&q;&g;PriceSpy&l;/a&g; - Graph shows awareness levels for Singles&a;rsquo; Day in New Zealand by year*.&l;/span&g;&l;/p&g;\n&l;p align\&q;center\&q;&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;Liisa Matinvesi-Bassett, New Zealand country manager for PriceSpy, says:&l;/strong&g; &a;ldquo;While Black Friday and Cyber Monday have dominated the retail space recently, Singles&s; Day seems to be making significant strides in New Zealand&a;rsquo;s retail landscape, with over a third of Kiwis now aware of the event.\&q;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;&l;em&g;What is Singles&a;rsquo; Day?&l;/em&g;&l;/strong&g;&l;/p&g;\n&l;p&g;Occurring on 11th November, Singles&s; Day began as a Chinese celebration of singlehood (11:11) and has evolved into a global retail phenomenon, dwarfing both Black Friday and Cyber Monday and generating a reported &l;a href\&q;https://www.aljazeera.com/economy/2021/11/12/chinas-singles-day-posts-record-sales-of-84-5bn\&q;&g;$84.5 billion in gross merchandise volume in 2021&l;/a&g;.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;&l;em&g;Consumer interest peaks on Singles&a;rsquo; Day&l;/em&g;&l;/strong&g;&l;/p&g;\n&l;p&g;PriceSpy&a;rsquo;s data last year shows a marked uptick in consumer interest on November 11, highlighting Kiwis&s; growing awareness and engagement with Singles&a;rsquo; Day.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/BnzOmMKETDa38dW3u9GM\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;strong&g;Retailers recongnise the significance of Singles&a;rsquo; Day&l;/strong&g;&l;/p&g;\n&l;p&g;PriceSpy&s;s Price Index also reveals how New Zealand retailers are acknowledging the substantial spending power that Singles&s; Day brings to the table.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;strong&g;&l;em&g;Compared to a standard shopping day on November 1, 2022, PriceSpy&a;rsquo;s Price Index recorded a -1.58 per cent indexed price drop on Singles&s; Day 2022.&l;/em&g;&l;/strong&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;\&q;Though the -1.58 per cent price drop may seem modest, it&s;s noteworthy given the extensive range of products listed on PriceSpy, as well as the frequent daily price fluctuations, says Liisa.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;Singles&a;rsquo; Day vs. Black Friday&l;/strong&g;&l;/p&g;\n&l;p&g;While Singles&s; Day is gaining traction, PriceSpy&a;rsquo;s ongoing research shows it still lags behind Black Friday in terms of the depth of discounts available.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;strong&g;&l;em&g;Last year, PriceSpy recorded a 6.52% indexed price drop on Black Friday, compared to a 1.58% drop on Singles&s; Day. This indicates that Black Friday remains the more substantial sales event in terms of discounts offered - for now!&l;/em&g;&l;/strong&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/5xRgy4rtTPuhmhcN7UiR\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;Source: &l;a href\&q;http://www.pricespy.co.nx\&q;&g;PriceSpy&a;rsquo;s&l;/a&g; Price Index for November 2022.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;But note, there are good savings to be enjoyed&l;/strong&g;&l;/p&g;\n&l;p&g;Liisa adds: \&q;While our Price Index data indicates that Black Friday may offer larger discount opportunities, our historical pricing research reveals that Singles&s; Day still presents valuable savings opportunities.&a;rdquo;&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&l;strong&g;&l;em&g;PriceSpy&s;s data uncovered the following:&l;/em&g;&l;/strong&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;strong&g;&l;em&g;Over a quarter (26 per cent) of all products listed on PriceSpy saw a price drop on Singles&a;rsquo; Day 2022&l;/em&g;&l;/strong&g;&l;/li&g;\n&l;li&g;&l;strong&g;&l;em&g;And of these items, seven per cent offered a discount equating to 10 per cent or more.&l;/em&g;&l;/strong&g;&l;/li&g;\n&l;li&g;&l;strong&g;&l;em&g;Finally, the average price change on Singles&a;rsquo; Day last year was revealed to be -20 per cent.&l;/em&g;&l;/strong&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;Singles&a;rsquo; Day may therefore present some great savings for shoppers, particularly in the current economic climate when costs are otherwise more elevated,&a;rdquo; says Liisa.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;Liisa concludes:&a;nbsp; &a;ldquo;Even though Singles&a;rsquo; Day discounts in New Zealand may not yet match up to those offered on Black Friday, our ongoing research suggests the event could still offer substantial savings.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;For example, across the items that delivered a discount of ten per cent or more on Singles&a;rsquo; Day last year, some of the biggest average discounts came from the shopping categories of&l;a href\&q;https://pricespy.co.nz/category.php?k378\&q;&g; games&l;/a&g; (-33 per cent), &l;a href\&q;https://pricespy.co.nz/category.php?k1792\&q;&g;power banks&l;/a&g; (-31 per cent) and &l;a href\&q;https://pricespy.co.nz/category.php?k965\&q;&g;perfume&l;/a&g; (-23 per cent).&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;At a time when price is everything, these types of savings will no doubt be welcomed.&l;/p&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;p&g;&a;ldquo;Ultimately, our key piece of advice for anyone planning to make a purchase, whether it be on Single&a;rsquo;s Day or in the lead up to Christmas, is to always carry out essential price research using a free comparison site or app, like&l;a href\&q;http://www.pricespy.co.nz/\&q;&g; PriceSpy&l;/a&g; first.&a;rdquo;&l;/p&g;&q;,&q;companyAbout&q;:&q;&l;p&g;PriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail stores, products and prices. PriceSpy has 108,000 indexed products, 1,730,000 indexed prices, 584,000 product ratings, 7,510 store ratings and 1183 stores. Providing a fully impartial comparison service for consumers and a deep depository of price data for retailers. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom. The PriceSpy app is available to download for free, via the App Store and Google Play.&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/uEOUYzVnSOiyAwS7VipC&q;,&q;imageDescription&q;:&q;&q;,&q;imageAlt&q;:&q;Singles&s; Day - PriceSpy&q;,&q;published&q;:&q;2023-12-11T02:25:19.569Z&q;,&q;created&q;:&q;2023-12-11T02:25:19.569&q;,&q;sluggedName&q;:&q;is-singles-day-new-zealands-next-big-sale-eve&q;,&q;isFeatured&q;:false,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;newsroom.pricespy.co.nz/posts/pressreleases/is-singles-day-new-zealands-next-big-sale-eve&q;},{&q;id&q;:271867,&q;title&q;:&q;PriceSpy - Black Friday Report 2023&q;,&q;summary&q;:&q;As New Zealand gears up for the pivotal retail season that lies ahead, PriceSpy launches the 2023 issue of The Black Friday Report. Featuring data ...&q;,&q;description&q;:&q;&l;h4&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;Welcome to the third edition of PriceSpy&s;s Black Friday Report.&l;/strong&g;&l;/span&g;&l;/h4&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;h4&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;Introduction&l;/strong&g;&l;/span&g;&l;/h4&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Black Friday has emerged as a pinnacle event in the global retail calendar.&a;nbsp;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;More recently, its influence and impact has been felt here, and last year, &l;a style\&q;color: #000000;\&q; href\&q;https://www.paymark.co.nz/assets/Media-Releases/WORLDLINE-MEDIA-UPDATE_Black-Friday-retail-spending-down-on-last-year_28-November-2022.pdf\&q;&g;Worldline&l;/a&g; reported that Black Friday spending reached $67 million in New Zealand.&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;In the U.S., &l;/em&g;&l;/strong&g;&l;a style\&q;color: #000000;\&q; href\&q;https://news.adobe.com/news/news-details/2022/Adobe-Cyber-Monday-Drove-11.3-Billion-in-Online-Spending-Breaking-E-Commerce-Record--/default.aspx\&q;&g;&l;strong&g;&l;em&g;Adobe Analytics&l;/em&g;&l;/strong&g;&l;/a&g;&l;strong&g;&l;em&g; noted a modest 2.3 per cent increase in online Black Friday sales last year, totalling $9.12 billion. &l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;In contrast, even though Black Friday spending has been on the rise in New Zealand, last year Worldline reported spending dropped 6.9 per cent compared to the previous year (Black Friday 2021).&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Regardless of the economic pressures people are facing, Black Friday remains pivotal in the retail landscape, both for retailers and consumers:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;For retailers, participating in Black Friday can help boost sales, manage and clear stock inventory, attract new customers and extend the shopping season;&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;em&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;For consumers, Black Friday offers significant price reductions to make high-value items more accessible to purchase.&a;nbsp; Shoppers can also take advantage of reduced prices ahead of the expensive Christmas gift-buying season.&l;/strong&g;&l;/span&g;&l;/em&g;&l;/li&g;\n&l;/ul&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;But what about the cost-of-living crisis?&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;As New Zealand grapples with the ongoing cost-of-living crisis, questions loom about how it will impact this year&s;s Black Friday season:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Will this Black Friday see an increase in consumer spending due to the allure of potential savings at an otherwise more expensive time?&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Are shoppers expecting larger discounts this year, and what are their projected spending levels?&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Might some opt out of Black Friday shopping altogether?&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Given the rising costs consumers face, could this be the most expensive Black Friday to date?&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Utilising PriceSpy&s;s comprehensive pricing data, historical trends, and insights from its newly commissioned independent survey*, this Black Friday Report seeks to answer key questions, offering deeper insight into the changing retail landscape.&l;/span&g;&l;/p&g;\n&l;h4&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;November - the retail spending showdown month&l;/strong&g;&l;/span&g;&l;/h4&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;November hosts a series of key sales events, including Singles&s; Day, Black Friday, and Cyber Monday, that set the stage for the Christmas shopping season.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;These events create a competitive marketplace for retailers and offer consumers a wide range of choices at more affordable prices.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;The Opening Act - Singles&s; Day - 11:11&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Falling on 11 November (11:11), Singles&a;rsquo; Day serves as a notable precursor to the Black Friday bonanza. Originating in China, it is marked as an unofficial holiday to celebrate &s;single-ness.&s; The event has transformed into a global retail juggernaut.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;A quick Black Friday overview&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Taking place this year on Friday, 24 November, Black Friday originates in the U.S.. The event follows Thanksgiving and marks the start of the holiday shopping season.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Once known for overnight queues and occasional stampedes of people, Black Friday has evolved with the rise of online shopping.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Black Friday&s;s global reach&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Once a U.S.-only event, Black Friday has extended its reach to markets globally, including New Zealand, the UK, and other countries in Europe and Latin America.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;The Evolution: Black Friday to Black Month&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;As noted in &l;a href\&q;https://newsroom.pricespy.co.nz/posts/pressreleases/pricespy---black-friday-report-2022---part-on\&q; target\&q;_blank\&q; rel\&q;noopener\&q;&g;PriceSpy&s;s 2022 Black Friday Report,&l;/a&g; Black Friday has expanded into a longer sales period, often referred to as \&q;Black Week\&q; or \&q;Black Month\&q;. As such, consumers can expect to see discounts being marked down from early November onwards, to encourage them to spend.&l;/span&g;&l;/p&g;\n&l;h4&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;Singles&a;rsquo; Day - The world&a;rsquo;s biggest sale day, but have Kiwis heard of it?&l;/strong&g;&l;/span&g;&l;/h4&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Singles&a;rsquo; Day is bigger than Black Friday&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Occurring on 11th November, Singles&s; Day began as a Chinese celebration of singlehood (11:11) and has evolved into a global retail phenomenon, dwarfing both Black Friday and Cyber Monday. It reportedly generated &l;a style\&q;color: #000000;\&q; href\&q;https://www.aljazeera.com/economy/2021/11/12/chinas-singles-day-posts-record-sales-of-84-5bn\&q;&g;$84.5 billion in gross merchandise volume in 2021&l;/a&g;.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Awareness for Singles&a;rsquo; Day is rising in New Zealand!&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Although Singles&s; Day has not yet reached the same awareness levels of Black Friday and Boxing Day in New Zealand, according to PriceSpy&s;s 2023 survey results*, awareness is growing:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Over a third (36 per cent) of 2023 survey respondents say they have heard of Singles&a;rsquo; Day, marking a 13 per cent increase compared to 2018.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/qvA0qIF6SM2CkSMsa1AF\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;span style\&q;color: #003451;\&q;&g;Kiwi retailers recognise the potential of Singles&a;rsquo; Day&l;/span&g; &l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Based on PriceSpy&s;s Price Index**, a tool that monitors daily indexed price changes across the most-popular products on the comparison site, New Zealand retailers are recognising the immense spending potential that Singles&s; Day offers.&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Compared to a normal shopping day (1 November 2022), PriceSpy&s;s Price Index** shows an indexed price drop of -1.58% on Singles&s; Day 2022. This suggests retailers are recognising their revenue potential and offering discounts.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Though the -1.58 per cent price drop may not seem significant, it actually is given the extensive range of thousands of products listed on PriceSpy, not to mention the frequent daily price fluctuations.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;And, here are some prime examples of what kinds of discounts to expect from Singles&a;rsquo; Day:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Over a quarter (26 per cent) of all products listed on PriceSpy saw a price drop on Singles&a;rsquo; Day 2022&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;And of these items, seven per cent offered a discount equating to 10 per cent or more.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Finally, the average price change on Singles&a;rsquo; Day last year was revealed to be -20 per cent.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Singles&a;rsquo; Day vs. Black Friday&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;While awareness for Singles&s; Day is on the rise, the sales event still trails behind Black Friday when it comes to the scale of discounts offered.&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;PriceSpy&a;rsquo;s indexed** price drop on Black Friday last year fell by -6.52 per cent. Whereas on Singles&a;rsquo; Day, it was -1.58 per cent.&a;nbsp; This suggests that more products and significant discounts are offered on Black Friday.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/iAuyY4yyQwCRN8UwmEfT\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Source: &l;a style\&q;color: #000000;\&q; href\&q;http://www.pricespy.co.nx\&q;&g;PriceSpy&a;rsquo;s&l;/a&g; Price Index for November 2022.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Will Kiwis join the Singles&a;rsquo; Day Shopping Frenzy? &l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Though awareness is on the up, just six per cent of surveyed New Zealanders said they intend to shop on Singles&s; Day this year.&l;/span&g;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/yTtotrOgS0qKPZcURYgU\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Singles&a;rsquo; Day - one to watch&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Based on PriceSpy&a;rsquo;s survey findings and pricing data, Singles&a;rsquo; Day is certainly an event to keep on the &a;lsquo;watchlist&a;rsquo; over the next few years, as it could deliver some surprising discounts as more retailers get behind it.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;The event also presents an alternative for those wanting to avoid the hustle and bustle and Black Friday queues.&l;/span&g;&l;/p&g;\n&l;h4&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;Black Friday and the Cost of Living Crisis&l;/strong&g;&l;/span&g;&l;/h4&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Black Friday is becoming a retail heavyweight in New Zealand&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Though Boxing Day has traditionally been the go-to sales event for Kiwis, Black Friday is rapidly gaining ground.&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;According to PriceSpy data, consumer purchase interest on Black Friday last year peaked, underscoring its growing importance in New Zealand&s;s retail calendar.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/oGd3t5zSse6t1i4LBOpP\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Source: &l;a style\&q;color: #000000;\&q; href\&q;http://www.pricespy.co.nz\&q;&g;PriceSpy&l;/a&g; - Consumer Purchase Interest data - 1 November 2022 - 6 December 2022&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;But, Kiwis are being hard hit by the cost of living crisis&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Key findings from this year&a;rsquo;s consumer omnibus survey lays bare the stark reality of New Zealand&s;s cost of living crisis:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;A staggering nine out of ten (94 per cent) respondents say they feel impacted by the cost of living crisis.&a;nbsp; &l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;And, nearly half (48 per cent) of this group describe their situation as &s;very impacted.&s;&l;/em&g;&l;/strong&g;&l;/span&g;&l;em style\&q;color: #000000;\&q;&g;&a;nbsp;&l;/em&g;&l;/li&g;\n&l;/ul&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/VP0fPmzrT8GRgivz9YFp\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Kiwis are feeling the pinch of price increases&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;The survey also indicates heightened consumer sensitivity towards price:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;93 per cent of survey respondents this year say in light of the cost of living crisis they&a;rsquo;ve observed price increases across consumer goods, food and fuel;&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;And 77 per cent of this group say prices have &s;significantly increased,&s; delivering a seven per cent year-on-year uptick.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/cFJDE0hSeGD0DM5pzRmZ\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;a style\&q;color: #003451;\&q;&g;&l;strong&g;So, have prices changed? And if so, by how much?&l;/strong&g;&l;/a&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;a id\&q;_anchor_2\&q; style\&q;color: #000000;\&q; href\&q;#_msocom_2\&q; name\&q;_msoanchor_2\&q;&g;&l;/a&g;According to PriceSpy&s;s historical data, price increases can be seen across several popular shopping categories. The degree of increase varies by category, offering valuable insight into potential price changes for this year&s;s Black Friday:&l;/span&g;&l;/p&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/iBlRg488TwCtywrMBnJP\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;****PriceSpy&a;rsquo;s average standard price by category: 1 January - 26 October 2022 vs 1 January - 26 October 2023&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;PriceSpy&a;rsquo;s research analysed average standard prices across 25 popular shopping categories:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;80 per cent of the categories had more expensive standard average prices in 2023, compared to in 2022****;&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;And,&a;nbsp; the standard price increase across 44 per cent of the categories rose more than the current rate of inflation, &l;/em&g;&l;/strong&g;&l;a style\&q;color: #000000;\&q; href\&q;https://www.stats.govt.nz/news/annual-inflation-at-5-6-percent#:~:textNew%20Zealand&s;s%20consumers%20price%20index,to%20the%20June%202023%20quarter.\&q;&g;&l;strong&g;&l;em&g;which recently fell from 6 per cent to 5.6 per cent in the 12 months to the September quarter;&l;/em&g;&l;/strong&g;&l;/a&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Even though consumers are clicking on cheaper products at the moment, PriceSpy&a;rsquo;s research still found that average standard prices had increased across lots of categories.&a;nbsp;&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;But, there is some good news for consumers - the categories of air fryers and fryers, SSDs and fridge freezers were found to have dropped in price this year:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;em&g;&l;strong&g;&l;span style\&q;color: #000000;\&q;&g;Average standard prices of &l;a style\&q;color: #000000;\&q; href\&q;https://pricespy.co.nz/category.php?k893\&q;&g;SSDs&l;/a&g; dropped 13 per cent in 2023 vs 2022****&l;/span&g;&l;/strong&g;&l;/em&g;&l;/li&g;\n&l;li&g;&l;em&g;&l;strong&g;&l;span style\&q;color: #000000;\&q;&g;Average standard prices of &l;a style\&q;color: #000000;\&q; href\&q;https://pricespy.co.nz/category.php?k556\&q;&g;airfryers and fryers&l;/a&g; dropped 5 per cent in 2023 vs 2022****&l;/span&g;&l;/strong&g;&l;/em&g;&l;/li&g;\n&l;li&g;&l;em&g;&l;strong&g;&l;span style\&q;color: #000000;\&q;&g;Average standard prices &l;a style\&q;color: #000000;\&q; href\&q;https://pricespy.co.nz/category.php?k1300\&q;&g;fridge freezers&l;/a&g; dropped 1 per cent in 2023 vs 2022****&l;/span&g;&l;/strong&g;&l;/em&g;&l;/li&g;\n&l;/ul&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Will this Black Friday be the most expensive Black Friday yet?&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Comparing last year&s;s Black Friday discount to the average standard price across 2023****, it is likely that Black Friday prices this year will be higher across many shopping categories.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #ff3366;\&q;&g;&l;strong&g;This could, in fact, be the most expensive Black Friday we&a;rsquo;ve seen so far!&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/a8rmQF9sQTWlrguPx99k\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;But, even if this year&s;s Black Friday prices are higher than last year&s;s, consumers should consider the general inflation of product prices over the year. As a result, Black Friday deals may still offer significant savings compared to current standard prices.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;In essence, to assess the true value of a Black Friday deal, it&s;s crucial to examine the product&s;s historical pricing rather than focusing solely on the Black Friday discount rate.&l;/span&g;&l;/p&g;\n&l;h4&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;Despite economic pressures, Kiwis intend to spend more this Black Friday!&l;/strong&g;&l;/span&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&a;nbsp;&l;/strong&g;&l;/span&g;&l;/h4&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Kiwis still intend to buy this Black Friday!&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Despite today&a;rsquo;s economic challenges impacting consumer sentiments, some 52 per cent of Kiwis intend to buy this Black Friday, according to PriceSpy&s;s 2023 survey, delivering the same result as 2022.&l;/span&g;&l;/p&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/aY3BdJ5uS7WYNfGHeybC\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;This is likely to be driven by today&s;s challenging economy and the ongoing cost of living crisis, as Kiwis are becoming more price-cautious and saving their purchases for Black Friday.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;But shoppers are looking to spend BIG!&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Despite rising living costs, surprisingly, Kiwi shoppers plan to spend significantly more on Black Friday this year:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;PriceSpy&s;s latest survey results indicate that Kiwis plan to spend an additional $75 this Black Friday and Black Week, offering a 10 per cent year-on-year increase (average planned expenditure in 2023 is $806, compared to $731 in 2022).&l;/em&g;&l;/strong&g;&l;/span&g;&l;strong style\&q;color: #000000;\&q;&g;&l;em&g;&a;nbsp;&l;/em&g;&l;/strong&g;&l;/li&g;\n&l;/ul&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/SfCy8wyTSbGsOWOoMTE0\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;And, almost a third (32 per cent) of Kiwis plan to spend over $500 on Black Friday or Black Week this year.&l;/span&g;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/sOViOZB7SGKWpOD7LWcK\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;In summary, of those that are looking to shop, people are intending to spend more!&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Consumers are primed to capitalise on Black Friday&s;s discount landscape&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Based on PriceSpy&a;rsquo;s survey insights, consumers appear to be using Black Friday strategically, to help make substantial savings:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;For example, amid rising costs, people may be postponing major purchases, such as appliances and electronics, to leverage the discounts offered on Black Friday.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Some may also be using the event to bulk-buy Christmas gifts, effectively distributing their expenses while maximising value.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Others are approaching Black Friday more cautiously!&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Whilst many are looking to shop across Black Friday and Black Week this year, others are showing hesitation. PriceSpy&s;s latest survey highlights:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;Two-fifths (43 per cent) of respondents say they are unlikely to participate in Black Friday or Black Week, marking a 14 per cent increase compared to 2021&a;rsquo;s findings.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/IoN9u3t6Q9G4qy2nBY9Q\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Amongst those that shared they aren&a;rsquo;t planning to shop across any sales events over the next year:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;43 per cent say &a;ldquo;I can&a;rsquo;t afford to shop&a;rsquo;, delivering an 11 per cent increase from last year, and;&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;35 per cent say &a;ldquo;I need to save money&a;rdquo;, presenting a 14 per cent uptick on last year.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/XkkQsBu7Rbuu6hNrk5pU\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;These findings reveal a noticeable sense of caution, reflecting growing consumer hesitancy in today&s;s economy to spend, even during the bustling Black Friday season.&l;/span&g;&l;/p&g;\n&l;h4&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;And how will shopping behaviours change?&l;/strong&g;&l;/span&g;&l;/h4&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Retailers, be prepared for shifting trends in Black Friday shopping&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;This year&a;rsquo;s survey findings delivered some interesting shifts in trends around how consumers will shop this Black Friday.&l;/span&g;&l;/p&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/w5bJLBGPSCECPB9Q8p2L\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Hybrid Shopping on the Rise&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;The most significant change from 2022 to 2023 is the increase in consumers opting for a hybrid shopping experience, rising from 18 per cent to 25 per cent. This highlights a growing comfort in using both online and in-store channels for value and convenience.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Slight Decline in Physical Store Preference&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Brick-and-mortar stores still attract a significant share of Black Friday shoppers, but there&s;s a modest dip from 47 per cent in 2022 to 44 per cent this year. This could indicate consumers scouting online discounts first or embracing hybrid shopping.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Moderate Drop in Exclusive Online Shoppers&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;This year, those intending to shop exclusively online decreased from 34 per cent in 2022 to 31 per cent in 2023. It underscores the value of the in-store experience, especially for products requiring tactile interaction.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;In summary, consumers are becoming more adaptable and tactical in their Black Friday shopping. The hybrid model blends in-store immediacy with online convenience. The evolving landscape suggests a complex and adaptable Black Friday shopper willing to use multiple channels to achieve their shopping goals. Retailers take note!&l;/span&g;&l;/p&g;\n&l;h4&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;Will Black Friday give Kiwis the discounts they want (and need)?&l;/strong&g;&l;/span&g;&l;/h4&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;This section of The Black Friday Report delves into New Zealanders&s; expectations for Black Friday and Black Week discounts.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Discount expectations - Kiwis expect to save a third this Black Friday or Black Week!&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Last year, PriceSpy&a;rsquo;s survey revealed that Kiwis expected an average discount of 41 per cent on Black Friday and Black Week.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;But this year, the results were more moderate:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;According to PriceSpy&a;rsquo;s latest survey results, New Zealanders now anticipate an average discount of a third (34 per cent), signifying a seven per cent year-on-year decline.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;These figures suggest that New Zealanders are adopting a more realistic outlook to the discounts available across Black Friday and Black Week.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Reality Check - Average savings likely to be closer to 21 per cent&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;While consumer discount expectations are becoming more grounded, they still appear to over-estimate what&s;s likely to be offered on Black Friday:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;&l;em&g;PriceSpy&s;s pricing analysis of last year&a;rsquo;s Black Friday event revealed that among the products that experienced a price drop of 10 per cent or more, the average discount was 21 per cent.&l;/em&g;&l;/strong&g;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p align\&q;center\&q;&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/0x7ACbzbR7y3sSj1ZzXV\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;But, bigger discounts are still possible&a;hellip;&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;While consumer expectations exceed the average discount offered on Black Friday, it&s;s important to emphasise that the 21 per cent represents an average.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;By conducting thorough pricing research across big sale events like Black Friday and Black Week, shoppers significantly increase their chances of discovering discounts that surpass this average.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;What&s;s Worth Buying on Black Friday? &l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;For instance, among the shopping categories that witnessed an average price drop of 10 per cent or more on Black Friday last year, PriceSpy&s;s data indicates the following categories offer excellent discount opportunities:&l;/span&g;&l;/p&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Xbox Games: 37% discount*&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;PS4 Games: 43% discount*&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Airfryers: 29% discount*&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;PS5 Games: 44% discount*&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;em&g;&l;span style\&q;color: #000000;\&q;&g;*Average discount on PriceSpy across the categories that dropped in price by 10 per cent or more on Black Friday 2022 compared to 1 November 2022.&l;/span&g;&l;/em&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;And PriceSpy&s;s ongoing research suggests that Black Friday discounts are progressively improving!&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Based on PriceSpy&a;rsquo;s Price Index data**, the indexed price drop on Black Friday has improved across the last four years:&l;/span&g;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/97sQQGARMmcOM2V5cn9Q\&q; alt\&q;\&q; /&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;While these percentage changes may not seem substantial, they are - this is because PriceSpy tracks thousands of indexed price changes multiple times a day. Ultimately, the data shows that Black Friday discounts are vastly improving!&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Remember - not everything is cheaper on Black Friday!&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Contrary to belief, Black Friday doesn&s;t always offer the cheapest deals. PriceSpy analysed price points across the top 20 products that consumers were looking to buy across 2022, comparing the lowest prices up to six months before and after Black Friday&l;strong&g;***&l;/strong&g;.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Examples of popular products that are cheaper to buy before Black Friday (up to six months):&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;table border\&q;1\&q; width\&q;645\&q; cellspacing\&q;0\&q; cellpadding\&q;0\&q;&g;\n&l;tbody&g;\n&l;tr&g;\n&l;td width\&q;211\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;Most-popular products on PriceSpy between 1 January - 31 December 2022&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;Black Friday price (2022)*&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;99\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;Can it be purchased for less six months before Black Friday 2022?&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;117\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;Cheapest price before Black Friday 2022 (up to six months)&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;Difference ($)&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;72\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;Difference (%)&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;/tr&g;\n&l;tr&g;\n&l;td width\&q;211\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;a style\&q;color: #000000;\&q; href\&q;https://pricespy.co.nz/product.php?p5250941\&q;&g;Sony WH-1000XM4 Wireless Over-ear Headset&l;/a&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;$409.00&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;99\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #ff3366;\&q;&g;&l;strong&g;Yes&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;117\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;$375.00&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #339966;\&q;&g;&l;strong&g;-34.00&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;72\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #339966;\&q;&g;&l;strong&g;-8.31%&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;/tr&g;\n&l;tr&g;\n&l;td width\&q;211\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;a style\&q;color: #000000;\&q; href\&q;https://pricespy.co.nz/product.php?p5404790\&q;&g;Sony PlayStation 5 (PS5) Digital Edition 825GB&l;/a&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;$729.00&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;99\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #ff3366;\&q;&g;&l;strong&g;Yes&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;117\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;$649.00&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #339966;\&q;&g;&l;strong&g;-80.00&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;72\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #339966;\&q;&g;&l;strong&g;-10.97%&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;/tr&g;\n&l;tr&g;\n&l;td width\&q;211\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;a style\&q;color: #000000;\&q; href\&q;https://pricespy.co.nz/product.php?p5113846#statistics\&q;&g;Sony PlayStation 5 (PS5) 825GB&l;/a&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;$1,199.00&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;99\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #ff3366;\&q;&g;&l;strong&g;Yes&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;117\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;$819.00&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #339966;\&q;&g;&l;strong&g;-380.00&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;72\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #339966;\&q;&g;&l;strong&g;-31.69%&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;/tr&g;\n&l;tr&g;\n&l;td width\&q;211\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;a style\&q;color: #000000;\&q; href\&q;https://pricespy.co.nz/product.php?p7054034#statistics\&q;&g;Apple AirPods (2nd Generation) Wireless In-ear&l;/a&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;$458.00&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;99\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #ff3366;\&q;&g;&l;strong&g;Yes&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;117\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;$406.00&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #339966;\&q;&g;&l;strong&g;-52.00&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;72\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #339966;\&q;&g;&l;strong&g;-11.35%&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;/tr&g;\n&l;tr&g;\n&l;td width\&q;211\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;a style\&q;color: #000000;\&q; href\&q;https://pricespy.co.nz/product.php?p6219512\&q;&g;Sony WH-1000XM5 Wireless Over-ear Headset&l;/a&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;$535.00&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;99\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #ff3366;\&q;&g;&l;strong&g;Yes&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;117\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;$525.00&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;73\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #339966;\&q;&g;&l;strong&g;-10.00&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;td width\&q;72\&q;&g;\n&l;p align\&q;center\&q;&g;&l;span style\&q;color: #339966;\&q;&g;&l;strong&g;-1.87%&l;/strong&g;&l;/span&g;&l;/p&g;\n&l;/td&g;\n&l;/tr&g;\n&l;/tbody&g;\n&l;/table&g;\n&l;p&g;&l;em&g;&l;span style\&q;color: #000000;\&q;&g;***Full research document is available on request&l;/span&g;&l;/em&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Key Findings &l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Pre-Black Friday&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Three-fifths (60 per cent) of the most-popular products researched were found to be priced lower than the lowest Black Friday price;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Post-Black Friday&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Over four-fifths (85 per cent) of the most-popular products researched could be purchased for less after Black Friday;&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Black Friday&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Only 10 per cent of all the researched the most-popular products were at their lowest price on Black Friday;&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Whereas a staggering 90 per cent of the researched products could be purchased at a lower price either up to six months before or six months after the sale event.&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;PriceSpy&s;s latest findings indicate that popular products often offer limited discounts during sale events, like Black Friday. This trend is likely driven by sustained high demand for these products, reducing the need for retailers to incentivise purchases through significant markdowns.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;em&g;&l;span style\&q;color: #ff3366;\&q;&g;&l;strong&g;Conducting thorough pricing research is the key to determining the true value of a price drop on Black Friday!&l;/strong&g;&l;/span&g;&l;/em&g;&l;/h5&g;\n&l;h4&g;&l;span style\&q;color: #00addb;\&q;&g;&l;strong&g;Smart shopping tips for Black Friday&l;/strong&g;&l;/span&g;&l;/h4&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;To wrap up this year&a;rsquo;s Black Friday Report, see below PriceSpy&a;rsquo;s top tips on how to shop like a professional this sales season:&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;1. Preparation is key&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;The best chance of finding a good bargain comes from preparation. If shoppers know in advance what they are interested in and have a rough idea of the price, they&a;rsquo;re less likely to get carried away by the hustle and bustle of a sale. Set up a price alert on PriceSpy, to help keep you updated automatically if a price suddenly drops.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;2. Check out the competition&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Before you buy, take time to check if an offer is as good as it sounds by checking out the competition. Is the same TV set available at an even better price elsewhere?&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Price points can vary massively depending on where you buy &a;ndash; by checking out prices from shop to shop, you can potentially save thousands!&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;3. See through the marketing bluff and do your own independent research&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Even if a product you are looking to buy is being advertised with a high discount percentage, don&s;t take the retailer&s;s word for it. Always conduct your own independent research using an impartial price comparison site or app, like&l;a style\&q;color: #000000;\&q; href\&q;http://www.pricespy.co.nz/\&q;&g; PriceSpy&l;/a&g;.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;4. Check the price history&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;As well as looking for the best price from competitor shops, be sure to look at a product&a;rsquo;s price history.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;This vital piece of research is key in helping shoppers identify whether the sale item has been priced cheaper at other times of the year, or hiked before Black Friday.&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;And if the deal isn&s;t as good as it should be, be prepared to walk away.&l;/span&g;&l;/p&g;\n&l;p&g;&l;img style\&q;max-width: 100%; height: auto;\&q; src\&q;https://cdn.filestackcontent.com/auto_image/zeOLcSGWQeGO2SxMfxA1\&q; alt\&q;\&q; /&g;&l;span style\&q;color: #000000;\&q;&g;Source: PriceSpy&a;rsquo;s Price History&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;5. Keep a cool head and don&a;rsquo;t panic buy&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Whilst it&a;rsquo;s very easy to get caught up in the hype surrounding Black Friday, shoppers need to be aware that fake sales and price hikes do exist! If you see a good deal, keep your cool, do your research &a;ndash; and don&a;rsquo;t panic buy!&l;/span&g;&l;/p&g;\n&l;p&g;&l;span style\&q;color: #000000;\&q;&g;Keep up-to-date with all the Black Friday offers in one place on PriceSpy&a;rsquo;s &l;a style\&q;color: #000000;\&q; href\&q;https://pricespy.co.nz/theme/black-friday\&q;&g;Black Friday&l;/a&g; deals page.&l;/span&g;&l;/p&g;\n&l;h5&g;&l;span style\&q;color: #003451;\&q;&g;&l;strong&g;Key takeaways&l;/strong&g;&l;/span&g;&l;/h5&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Black Friday is a significant event in New Zealand&s;s retail landscape.&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;But Kiwis are feeling the impact of the cost of living crisis, with rising prices affecting spending habits.&l;/span&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Will this be the most expensive Black Friday yet?&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;As the retail spending showdown approaches, how will shoppers respond?&l;/span&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;PriceSpy&s;s survey indicates that many Kiwis still plan to shop on Black Friday, with spending intentions found to have risen compared to last year.&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;However, a growing number do not intend to participate, which is likely caused by today&a;rsquo;s economic challenges.&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Will Black Friday deliver?&l;/span&g;\n&l;ul&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Kiwis have high expectations for Black Friday discounts&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Finding the best deals requires thorough price research&l;/span&g;&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Discounts on Black Friday are improving, but not everything is necessarily cheaper.&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;/li&g;\n&l;li&g;&l;span style\&q;color: #000000;\&q;&g;Following PriceSpy&s;s top tips for sale shopping is crucial to making the most of Black Friday deals.&l;/span&g;&l;/li&g;\n&l;/ul&g;\n&l;p&g;&l;em&g;&l;span style\&q;color: #000000;\&q;&g;&l;strong&g;The PriceSpy consumer omnibus survey&a;nbsp;&l;/strong&g;&l;/span&g;&l;/em&g;&l;/p&g;\n&l;p&g;&l;em&g;&l;span style\&q;color: #000000;\&q;&g;* The &l;a style\&q;color: #000000;\&q; href\&q;http://www.pricespy.co.nz/\&q;&g;PriceSpy&l;/a&g; consumer omnibus survey in 2023 was conducted by &l;a style\&q;color: #000000;\&q; href\&q;https://3gem.com/\&q;&g;3Gem&l;/a&g;, in October 2022, on 500 New Zealand respondents.&l;/span&g;&l;/em&g;&l;/p&g;\n&l;p&g;&l;em&g;&l;span style\&q;color: #000000;\&q;&g;* The &l;a style\&q;color: #000000;\&q; href\&q;http://www.pricespy.co.nz/\&q;&g;PriceSpy&l;/a&g; consumer omnibus survey in 2022 was conducted by &l;a style\&q;color: #000000;\&q; href\&q;https://3gem.com/\&q;&g;3Gem&l;/a&g;, in October 2022, on 500 New Zealand respondents.&l;/span&g;&l;/em&g;&l;/p&g;\n&l;p&g;&l;em&g;&l;span style\&q;color: #000000;\&q;&g;* The &l;a style\&q;color: #000000;\&q; href\&q;http://www.pricespy.co.nz/\&q;&g;PriceSpy&l;/a&g; consumer omnibus survey in 2021 was conducted by &l;a style\&q;color: #000000;\&q; href\&q;https://3gem.com/\&q;&g;3Gem&l;/a&g;, in October 2021, on 500 New Zealand respondents.&l;/span&g;&l;/em&g;&l;/p&g;\n&l;p&g;&l;em&g;&l;span style\&q;color: #000000;\&q;&g;* The &l;a style\&q;color: #000000;\&q; href\&q;http://www.pricespy.co.nz/\&q;&g;PriceSpy&l;/a&g; consumer omnibus survey in 2020 was conducted by &l;a style\&q;color: #000000;\&q; href\&q;https://3gem.com/\&q;&g;3Gem&l;/a&g;, in October 2020, on 500 New Zealand respondents.&l;/span&g;&l;/em&g;&l;/p&g;\n&l;p&g;&l;em&g;&l;span style\&q;color: #000000;\&q;&g;* The &l;a style\&q;color: #000000;\&q; href\&q;http://www.pricespy.co.nz/\&q;&g;PriceSpy&l;/a&g; consumer omnibus survey in 2019 was conducted by &l;a style\&q;color: #000000;\&q; href\&q;https://savanta.com/service/survey-design-scripting/\&q;&g;Savanta&l;/a&g;, in October 2019, on 506 New Zealand respondents. * The &l;a style\&q;color: #000000;\&q; href\&q;http://www.pricespy.co.nz/\&q;&g;PriceSpy&l;/a&g; consumer omnibus survey in 2018 was conducted by VIGA (now &l;a style\&q;color: #000000;\&q; href\&q;https://lsprconz-my.sharepoint.com/personal/lindsay_lspr_co_nz/Documents/Freelancing/Clients/PriceSpy%20NZ/NZ/Media%20Materials/2019/11%20November/Savanta\&q;&g;Savanta&l;/a&g;), on 30 October 2018, on 527 New Zealand respondents.&l;/span&g;&l;/em&g;&l;/p&g;\n&l;p&g;&l;em&g;&l;span style\&q;color: #000000;\&q;&g;** &l;a style\&q;color: #000000;\&q; href\&q;http://www.pricespy.co.nz/\&q;&g;PriceSpy&a;rsquo;s&l;/a&g; Price Index is a daily updated chain index that tracks price changes across all categories, brands and markets over time. Products are weighted by popularity, determined by the number of clicks-out received and the number of stores offering the product. The index works much like a stock index, where daily price changes are used to calculate the accumulated index, and where company size corresponds to product popularity. Old products will gracefully disappear and new products enter the index. The index shows the relative price change of already existing products from the day before.&l;/span&g;&l;/em&g;&l;/p&g;\n&l;div&g;\n&l;div&g;\n&l;div id\&q;_com_5\&q;&g;\n&l;p&g;&a;nbsp;&l;/p&g;\n&l;/div&g;\n&l;/div&g;\n&l;/div&g;&q;,&q;companyAbout&q;:&q;&l;p&g;PriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research and compare products. Since the business first started in 2002, its main objective has been to help consumers make better purchasing decisions. PriceSpy does this by collecting and sharing honest, transparent information about retail stores, products and prices. PriceSpy has 108,000 indexed products, 1,730,000 indexed prices, 584,000 product ratings, 7,510 store ratings and 1183 stores. Providing a fully impartial comparison service for consumers and a deep depository of price data for retailers. PriceSpy is part of Schibsted and is located in Sweden, Norway, Denmark, Finland, New Zealand, France and the United Kingdom. The PriceSpy app is available to download for free, via the App Store and Google Play.&l;/p&g;&q;,&q;canonicalUrl&q;:null,&q;imageUrl&q;:&q;https://cdn.filestackcontent.com/auto_image/py99F3cKReSCTBKYKLi0&q;,&q;imageDescription&q;:&q;PriceSpy&s;s 2023 Black Friday Report&q;,&q;imageAlt&q;:&q;PriceSpy&q;,&q;published&q;:&q;2023-11-07T01:39:00.000Z&q;,&q;created&q;:&q;2023-11-07T01:39:00&q;,&q;sluggedName&q;:&q;pricespy---black-friday-report-2023-2&q;,&q;isFeatured&q;:false,&q;language&q;:&q;en&q;,&q;status&q;:&q;active&q;,&q;type&q;:&q;pressRelease&q;,&q;contacts&q;:,&q;topics&q;:,&q;relatedContent&q;:,&q;publishUrl&q;:&q;newsroom.pricespy.co.nz/posts/pressreleases/pricespy---black-friday-report-2023-2&q;}}}/script>/body>/html>
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