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2024-11-28
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We create with strategy and technology to help forward-thinking companies connect with consumers.> link inertia relcanonical hrefhttps://fyd.agency/> meta inertia propertyog:title contentFYD Agency> meta inertia propertyog:description contentA digital marketing agency driven by creativity.> meta inertia propertyog:url contenthttps://fyd.agency/> meta inertia propertyog:image contenthttps://assets.fyd.agency/app/uploads/2024/11/15171248/featured-image-default-fyd.png> meta inertia nametwitter:title contentHome> meta inertia nametwitter:description contentBuilding Brands A creative agency helping brands visually and strategically.> meta inertia nametwitter:card contentsummary_large_image> meta inertia namerobots contentindex, follow> meta namecsrf-token contentFncgmZsfw9Vm0G28sFfUROusP2LNoDHIp5Ro8TZZ> meta propertycsp-nonce nonceef0e90977364303dbf8574dbe6aa881c> link relicon typeimage/png href/favicons/favicon-96x96.png sizes96x96 /> link relicon typeimage/svg+xml href/favicons/favicon.svg /> link relshortcut icon href/favicons/favicon.ico /> link relapple-touch-icon sizes180x180 href/favicons/apple-touch-icon.png /> meta nameapple-mobile-web-app-title contentFYD /> link relmanifest href/favicons/site.webmanifest /> !-- Google Analytics 4 --> script nonceef0e90977364303dbf8574dbe6aa881c async srchttps://www.googletagmanager.com/gtag/js?idG-0S8KLLZJS2>/script> script nonceef0e90977364303dbf8574dbe6aa881c> window.dataLayer window.dataLayer || ; function gtag(){dataLayer.push(arguments);} // GA4 gtag(js, new Date()); // SPA: well send page_view on route change from app.jsx gtag(config, G-0S8KLLZJS2, { send_page_view: false }); /script> !-- Inline Scripts with Nonce --> script nonceef0e90977364303dbf8574dbe6aa881c> (function() { // Default to dark mode document.documentElement.classList.add(dark); // Check if the user has explicitly set a preference const darkMode localStorage.getItem(darkMode); if (darkMode false) { document.documentElement.classList.remove(dark); } })(); /script> script nonceef0e90977364303dbf8574dbe6aa881c> (function(d) { var config { kitId: bgk8fkq, // Your Typekit kit ID scriptTimeout: 3000, async: true }; var h d.documentElement, t setTimeout(function() { h.className h.className.replace(/\bwf-loading\b/g,) + wf-inactive; }, config.scriptTimeout); var tk d.createElement(script), f false, s d.getElementsByTagName(script)0, a; h.className + wf-loading; tk.src https://use.typekit.net/ + config.kitId + .js; tk.async true; tk.onload tk.onreadystatechange function() { a this.readyState; if (f || a && a ! complete && a ! loaded) return; f true; clearTimeout(t); try { Typekit.load(config); } catch (e) {} }; s.parentNode.insertBefore(tk, s); })(document); /script> !-- Scripts --> link relpreload asstyle hrefhttps://fyd.agency/build/assets/app-CQkx18M2.css nonceef0e90977364303dbf8574dbe6aa881c />link relpreload asstyle hrefhttps://fyd.agency/build/assets/wp-blocks-CzMltPFU.css nonceef0e90977364303dbf8574dbe6aa881c />link relmodulepreload hrefhttps://fyd.agency/build/assets/app-Bjj1Xdk6.js nonceef0e90977364303dbf8574dbe6aa881c />link relmodulepreload hrefhttps://fyd.agency/build/assets/vendor-B-uqCDEe.js nonceef0e90977364303dbf8574dbe6aa881c />link relmodulepreload hrefhttps://fyd.agency/build/assets/Home-CKHq5fKZ.js nonceef0e90977364303dbf8574dbe6aa881c />link relmodulepreload hrefhttps://fyd.agency/build/assets/Primary-KWHufVm0.js nonceef0e90977364303dbf8574dbe6aa881c />link relmodulepreload hrefhttps://fyd.agency/build/assets/SeoHead-CbPnd85x.js nonceef0e90977364303dbf8574dbe6aa881c />link relmodulepreload hrefhttps://fyd.agency/build/assets/Arrow-CcE34BMJ.js nonceef0e90977364303dbf8574dbe6aa881c />link relstylesheet hrefhttps://fyd.agency/build/assets/app-CQkx18M2.css nonceef0e90977364303dbf8574dbe6aa881c />link relstylesheet hrefhttps://fyd.agency/build/assets/wp-blocks-CzMltPFU.css nonceef0e90977364303dbf8574dbe6aa881c />script typemodule srchttps://fyd.agency/build/assets/app-Bjj1Xdk6.js nonceef0e90977364303dbf8574dbe6aa881c>/script>script typemodule srchttps://fyd.agency/build/assets/Home-CKHq5fKZ.js nonceef0e90977364303dbf8574dbe6aa881c>/script> /head> body> div idapp data-page{"component":"Home","props":{"errors":{},"recaptchaSiteKey":null,"csrf_token":"FncgmZsfw9Vm0G28sFfUROusP2LNoDHIp5Ro8TZZ","ctas":{"title":"Web Design","info":"<p>The functionality you need in a website or web app is delivered through a custom build that is visually timeless, easy to manage, and uniquely purposeful across every page.<\/p>\n","pageLink":{"url":"https:\/\/api.fyd.agency\/services\/web-design-and-development\/","title":"Website Design and Development"}},{"title":"SEO","info":"<p>There\u2019s more to improving rankings than keywords and metadata. We combine strategy with enhancing the overall relevancy of your site to help you gain presence where it matters most.<\/p>\n","pageLink":{"url":"\/services\/search-engine-optimization","title":"SEO"}},{"title":"Graphic Design","info":"<p>No matter the approach, we craft visuals that are always founded in the persona of your brand, allowing you to try new ideas and take on fresh perspectives that elevate who you are.<\/p>\n","pageLink":{"url":"\/services\/graphic-design","title":"Graphic Design"}},{"title":"Content Development","info":"<p>Brand personality is at the core of our content. We develop messaging that not only communicates value but also sounds like a reflection of your values and goals.<\/p>\n","pageLink":{"url":"\/services\/content-development","title":"Content Development"}},"wwd":{"title":"Our Branding Ecosystem","excerpt":"Developing and supporting a brand involves collaboration on each creative component to achieve your mission."},"about":{"title":"About FYD","excerpt":"<p>Established in 2001 as a graphic design agency, we have evolved in our approach as new digital marketing capabilities have been introduced, expanded our knowledge across multiple industries, and grown in expertise to be able to provide the full suite of creative services we do today.<\/p>\n<p>The custom nature of every project fuels our enthusiasm for learning, allowing us to provide clients the best that contemporary digital marketing has to offer.<\/p>\n","links":{"link":{"url":"https:\/\/api.fyd.agency\/services\/","title":"What We Do"}},{"link":{"url":"https:\/\/api.fyd.agency\/our-work\/","title":"Our Work"}}},"projects":{"id":"cG9zdDo1MA","title":"Roadster Shop","content":"<p>Custom quoting tools and website functionality for an industry mainstay for over 25 years in the street rod and muscle car chassis fabrication and turnkey vehicle building market.<\/p>\n","slug":"roadster-shop","featuredImage":{"node":{"sourceUrl":"https:\/\/assets.fyd.agency\/app\/uploads\/2015\/07\/26170335\/fyd-case-study-roadster-shop.jpg"}},"portfolioTypes":{"nodes":{"name":"Ecommerce"},{"name":"Graphic Design"},{"name":"Website"}}},{"id":"cG9zdDoxOTk","title":"MF Fire","content":"<p>Communicating the value of innovation through visuals and copy.<\/p>\n","slug":"mf-fire","featuredImage":{"node":{"sourceUrl":"https:\/\/assets.fyd.agency\/app\/uploads\/2015\/09\/15171324\/mffire-website-project.jpg"}},"portfolioTypes":{"nodes":{"name":"Branding"},{"name":"Ecommerce"},{"name":"SEO Strategy"},{"name":"Website"}}},{"id":"cG9zdDoxMjQx","title":"United Home Loans","content":"<p>End-to-end marketing services. <\/p>\n","slug":"united-home-loans","featuredImage":{"node":{"sourceUrl":"https:\/\/assets.fyd.agency\/app\/uploads\/2019\/03\/15171341\/united-home-loans-case-study.jpg"}},"portfolioTypes":{"nodes":{"name":"Branding"},{"name":"Content Development"},{"name":"Graphic Design"},{"name":"Social"},{"name":"Website"}}},"recentPosts":{"title":"Case Study: United Home Loans","content":"\n<h1 class\"wp-block-heading\">The Client<\/h1>\n\n\n\n<p>United Home Loans is a mortgage banking firm, lending in 20 states across the country, and has built its brand on personalized service. They have an excellent reputation for making the homebuying experience easier and more enjoyable. Their brand is powered by a top-notch support team, caring mortgage bankers, a wide variety of loan options, and an array of affordability solutions. <\/p>\n\n\n\n<h1 class\"wp-block-heading\">The Challenge <\/h1>\n\n\n\n<h2 class\"wp-block-heading\">A diverse range of audiences. <\/h2>\n\n\n\n<p>Within the mortgage industry, there are unique sets of audiences that require specialized marketing strategies. Each audience is equally important: <\/p>\n\n\n\n<ul class\"wp-block-list\">\n<li>Potential Clients – Engaging those who have questions about or are considering buying a home<\/li>\n\n\n\n<li>Past Clients – Educating current homeowners on the stepping stones toward being mortgage-free\u00a0<\/li>\n\n\n\n<li>Referral Partners – Building relationships with other real estate professionals, particularly agents, who can refer clients\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>As the agency of record for United Home Loans, this required FYD to carve out an understanding of what value the brand provides to these three audiences, as well as what information is valuable to its audiences. <\/p>\n\n\n\n<h2 class\"wp-block-heading\">Legal Compliance<\/h2>\n\n\n\n<p>Specific to the industry are strict state and federal regulations that govern how mortgage lenders communicate through marketing. The penalties for violating mortgage advertising laws are severe, and avoiding violations requires studiousness and a complex understanding.<\/p>\n\n\n\n<p>Typically, the lender and its loan officers are responsible for upholding compliance. Mortgage bankers study for up to several months to pass the licensure test, and the company and its mortgage bankers undergo continuing education and recertification every year. <\/p>\n\n\n\n<p>This required FYD to factor our personal commitment to uphold every standard of compliance into United Home Loans\u2019 marketing strategy. <\/p>\n\n\n\n<figure class\"wp-block-image size-large\"><a href\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210430\/uhl-compliance.jpg\"><img decoding\"async\" width\"1024\" height\"683\" src\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210430\/uhl-compliance-1024x683.jpg\" alt\"Financing Marketing Compliance - FYD Inc\" class\"wp-image-2304\" srcset\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210430\/uhl-compliance-1024x683.jpg 1024w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210430\/uhl-compliance-300x200.jpg 300w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210430\/uhl-compliance-768x512.jpg 768w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210430\/uhl-compliance.jpg 1536w\" sizes\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h1 class\"wp-block-heading\">The Solution<\/h1>\n\n\n\n<h2 class\"wp-block-heading\">Dive in deep. <\/h2>\n\n\n\n<p>In order to develop United Home Loans\u2019 brand as an outsourced marketing team, we went on the inside. The FYD project manager assigned to United Home Loans obtained a mortgage banker license, met with real estate agents for coffee, guided first-time buyers through the mortgage process, and personally polled homeowners via social media.\u00a0<\/p>\n\n\n\n<p>Having performed these activities, UHL\u2019s marketing department, through FYD, built a base of knowledge equivalent to that of the client itself. We understood the individual nature of the relationships with each of the three audiences, what questions they ask, and the value that the brand provides to them. Additionally, obtaining and renewing the mortgage banker license yearly allowed FYD to take compliance as seriously as the client does.<\/p>\n\n\n\n<h1 class\"wp-block-heading\">Deliverables<\/h1>\n\n\n\n<ul class\"wp-block-list\">\n<li><strong>Email<\/strong>, including separate campaigns and strategies for their separate audiences<\/li>\n\n\n\n<li><strong>Social<\/strong> graphics, content, and reporting<\/li>\n\n\n\n<li><strong>Print<\/strong>, such as flyers and stationery<\/li>\n\n\n\n<li><strong>Internal Communications<\/strong>, such as creating memo templates, developing recruiting materials, and playing a role in the employee onboarding process<\/li>\n\n\n\n<li><strong>Event<\/strong>, web and mobile marketing, as well as print marketing displayed at the event<\/li>\n\n\n\n<li><strong>Compliance Auditing<\/strong>, consisting of on-demand reports for company executives, and a second set of eyes monitoring compliance on employee social media campaigns\u00a0<\/li>\n\n\n\n<li><strong>Website design and development<\/strong><\/li>\n\n\n\n<li><strong>Custom web app design and development <\/strong>\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class\"wp-block-image size-large\"><a href\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210433\/uhl-event-marketing-materials.jpg\"><img decoding\"async\" width\"1024\" height\"683\" src\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210433\/uhl-event-marketing-materials-1024x683.jpg\" alt\"Outsourced US Marketing Agency - FYD Inc\" class\"wp-image-2305\" srcset\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210433\/uhl-event-marketing-materials-1024x683.jpg 1024w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210433\/uhl-event-marketing-materials-300x200.jpg 300w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210433\/uhl-event-marketing-materials-768x512.jpg 768w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210433\/uhl-event-marketing-materials.jpg 1536w\" sizes\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h1 class\"wp-block-heading\">The Outcome <\/h1>\n\n\n\n<p>As the breadth of FYD\u2019s services to United Home Loans grew, the more involved our team became; attending sales meetings and being placed on internal email communications. This allowed us to create marketing materials for new loan products, change angles based on organizational goals, and hear market insights without the client needing to take the time to re-explain things to us. Our daily involvement and deep understanding of the client\u2019s operations and industry allowed FYD to serve United Home Loans just as an internal marketing department would.<\/p>\n\n\n\n<p>To view samples of our work with the brand as their outsourced marketing team, see the <a href\"https:\/\/fyd.agency\/our-work\/case-study\/united-home-loans\">portfolio page<\/a>.\u00a0<\/p>\n\n\n\n<p><\/p>\n","slug":"case-study-united-home-loans","featuredImage":"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/11\/17210436\/uhl-featured-image.jpg","categories":"Case Study"},{"title":"Quarterly Marketing Audits: The Secret to Aligning Your Team, Budget, and ROI","content":"\n<p>When marketing teams run at full speed year-round, it\u2019s easy to lose sight of how marketing efforts fit into the bigger picture of achieving organizational goals. Budgets shift, campaigns evolve, and new priorities emerge \u2014 sometimes without the entire team realizing it. For mid-to-large companies, this lack of alignment can lead to wasted spend, disconnected messaging, and unclear results.<\/p>\n\n\n\n<p>A <strong>quarterly marketing audit<\/strong> solves that problem. It\u2019s the strategic checkpoint that keeps your marketing team, budget, and business goals moving in the same direction.<\/p>\n\n\n\n<h3 class\"wp-block-heading\" id\"h-why-quarterly-is-the-optimal-point-nbsp\"><strong>Why Quarterly is the Optimal Point <\/strong><\/h3>\n\n\n\n<p>Marketing performance needs regular review, but the timing matters.<\/p>\n\n\n\n<p><strong>Monthly<\/strong> reviews can be too reactive \u2014 chasing short-term trends that don\u2019t indicate real change.<\/p>\n\n\n\n<p><strong>Annual<\/strong> reviews may not solve for now \u2014 trends happen and keeping on top of the changes you see within a shorter window of time can help you pivot quickly.<\/p>\n\n\n\n<p><strong>Quarterly<\/strong> audits strike the perfect balance: enough data to make informed decisions, and enough time left in the year to adjust strategies before small issues become expensive problems.<\/p>\n\n\n\n<hr class\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class\"wp-block-image size-large\"><a href\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/08\/15013609\/quarterly-marketing-audit-checklist-gradient.jpg\"><img decoding\"async\" width\"1024\" height\"683\" src\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/08\/15013609\/quarterly-marketing-audit-checklist-gradient-1024x683.jpg\" alt\"Isometric flat-lay desk scene with glowing laptop showing a quarterly marketing audit checklist, floating analytics charts, and brand gradient highlights on a dark minimal background.\" class\"wp-image-2200\" srcset\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/08\/15013609\/quarterly-marketing-audit-checklist-gradient-1024x683.jpg 1024w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/08\/15013609\/quarterly-marketing-audit-checklist-gradient-300x200.jpg 300w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/08\/15013609\/quarterly-marketing-audit-checklist-gradient-768x512.jpg 768w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/08\/15013609\/quarterly-marketing-audit-checklist-gradient.jpg 1536w\" sizes\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class\"wp-block-heading\" id\"h-what-a-quarterly-marketing-audit-covers\"><strong>What a Quarterly Marketing Audit Covers<\/strong><\/h3>\n\n\n\n<p>A well-run audit goes beyond pulling a few analytics reports. It should review your marketing program from every angle:<\/p>\n\n\n\n<ol class\"wp-block-list\">\n<li><strong>Goals & KPIs<\/strong> \u2014 Are you on track to hit your quarterly and annual targets?<\/li>\n\n\n\n<li><strong>Budget Utilization<\/strong> \u2014 Where has spending been most effective, and where is money being wasted?<\/li>\n\n\n\n<li><strong>Channel Performance<\/strong> \u2014 Which platforms are delivering results, and which are lagging?<\/li>\n\n\n\n<li><strong>Campaign ROI<\/strong> \u2014 How is each initiative impacting revenue, leads, or pipeline growth?<\/li>\n\n\n\n<li><strong>Brand Health<\/strong> \u2014 What\u2019s happening with awareness, sentiment, and engagement?<\/li>\n\n\n\n<li><strong>Competitive Landscape<\/strong> \u2014 Are competitors gaining ground or shifting their strategies?<\/li>\n<\/ol>\n\n\n\n<hr class\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class\"wp-block-heading\"><strong>The Hidden Value: Alignment<\/strong><\/h3>\n\n\n\n<p>The most important outcome of a quarterly audit isn\u2019t just better numbers \u2014 it\u2019s alignment with every relevant department.<\/p>\n\n\n\n<ul class\"wp-block-list\">\n<li><strong>For leadership<\/strong>, it\u2019s proof of marketing\u2019s impact on revenue.<\/li>\n\n\n\n<li><strong>For the marketing team<\/strong>, it\u2019s clarity on priorities and resources.<\/li>\n\n\n\n<li><strong>For sales and other departments<\/strong>, it\u2019s a shared understanding of goals and messaging.<\/li>\n<\/ul>\n\n\n\n<p>When everyone is working from the same insights, decision-making becomes faster, collaboration improves, and results follow.<\/p>\n\n\n\n<hr class\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class\"wp-block-heading\"><strong>Common Mistakes to Avoid<\/strong><\/h3>\n\n\n\n<ul class\"wp-block-list\">\n<li>Relying only on digital metrics while ignoring offline channels<\/li>\n\n\n\n<li>Reviewing results in isolation without input from other departments<\/li>\n\n\n\n<li>Using inconsistent data sources that make comparisons unreliable<\/li>\n<\/ul>\n\n\n\n<hr class\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class\"wp-block-heading\"><strong>Getting Started with Your First Audit<\/strong><\/h3>\n\n\n\n<p>Running your first quarterly marketing audit doesn\u2019t have to be overwhelming. Start with these steps:<\/p>\n\n\n\n<ol class\"wp-block-list\">\n<li>Define your KPIs (Key Performance Indicators) and gather historical data<\/li>\n\n\n\n<li>Review performance by channel, campaign, and audience segment<\/li>\n\n\n\n<li>Compare spend versus return for each area<\/li>\n\n\n\n<li>Summarize findings in a simple report for stakeholders<\/li>\n\n\n\n<li>Decide on 2\u20133 priority actions for the next quarter<\/li>\n<\/ol>\n\n\n\n<p>If you want a streamlined way to run these reviews, FYD works with companies to build custom audit processes, complete with reporting templates and actionable insights.<\/p>\n\n\n\n<hr class\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Final thought:<\/strong> Quarterly marketing audits do more than track performance \u2014they keep your team, budget, and goals aligned in a way that drives sustainable growth.<\/p>\n","slug":"quarterly-marketing-audits-the-secret-to-aligning-your-team-budget-and-roi","featuredImage":"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/08\/15013308\/quarterly-marketing-audit-hero-gradient-desk.jpg","categories":"Analytics","Creative Strategy"},{"title":"Creating a Brand Voice","content":"\n<p>As your company scales, so does the number of touchpoints your customers have with the written words of your brand. Content communicates the necessary information for your customers to understand the value of- and interact with- your brand. But all too often, brands put <em>what<\/em> the message says in front of <em>how<\/em> it is said. Brand voice focuses on \u201cthe how\u201d and can be a powerful tool when working in tandem with your messaging. <\/p>\n\n\n\n<h2 class\"wp-block-heading\" id\"h-first-what-is-brand-voice-nbsp-nbsp-nbsp-nbsp-nbsp\">First, What is Brand Voice? <\/h2>\n\n\n\n<p>Your brand voice is your personality. Imagine you are in a room, and there is a person behind a wall delivering information in a neutral tone. Now, imagine a different person is behind the wall, delivering slightly different information, but with great inflection, at an attention-grabbing volume, and maybe with a small laugh or two. How much more likely is it that you will retain the information said by the second person versus the first person?<\/p>\n\n\n\n<p>The first person represents your competitors, and the second person represents your brand. Whose brand are consumers going to be more drawn to? Which messaging is going to stick? That\u2019s right – yours. <\/p>\n\n\n\n<h3 class\"wp-block-heading\" id\"h-the-effect-of-a-brand-voice\">The Effect of a Brand Voice<\/h3>\n\n\n\n<ul class\"wp-block-list\">\n<li>Greater memorability<\/li>\n\n\n\n<li>Conveys the human touch <\/li>\n\n\n\n<li>Establishes meaningful relationships<\/li>\n\n\n\n<li>Builds trustworthiness <\/li>\n\n\n\n<li>Recognizable across media channels<\/li>\n<\/ul>\n\n\n\n<hr class\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class\"wp-block-heading\" id\"h-components-of-brand-voice\">Components of Brand Voice<\/h2>\n\n\n\n<p>As we have stated, brand voice is personality. But where does that personality come from? It comes from your company values. <\/p>\n\n\n\n<p>Each of the values that propel your company to provide superior service to your customers can reflect a personality trait that is expressed through messaging. For example: <\/p>\n\n\n\n<figure class\"wp-block-image size-large\"><a href\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/09\/02215444\/brand-voice-company-value-personality-trait-table.jpg\"><img decoding\"async\" width\"1024\" height\"683\" src\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/09\/02215444\/brand-voice-company-value-personality-trait-table-1024x683.jpg\" alt\"Experience \u2192 Sophisticated, Full Service \u2192 Intuitive, Family-Owned \u2192 Supportive\" class\"wp-image-2263\" srcset\"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/09\/02215444\/brand-voice-company-value-personality-trait-table-1024x683.jpg 1024w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/09\/02215444\/brand-voice-company-value-personality-trait-table-300x200.jpg 300w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/09\/02215444\/brand-voice-company-value-personality-trait-table-768x512.jpg 768w, https:\/\/assets.fyd.agency\/app\/uploads\/2025\/09\/02215444\/brand-voice-company-value-personality-trait-table.jpg 1536w\" sizes\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class\"wp-block-heading\" id\"h-the-next-step\">The Next Step<\/h3>\n\n\n\n<p>The personality traits of your brand will affect things like word choice, sentence structure, and hierarchy. Once you have a list of personality traits, you can create things like \u201cDo\u2019s\u201d and \u201cDon\u2019t\u201ds and word banks, so that everyone on the marketing team and beyond is on the same page. Uniformity in how your company says things is the way to reap the most benefit out of having a brand voice. <\/p>\n\n\n\n<hr class\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class\"wp-block-heading\" id\"h-a-note-about-tone-nbsp\">A Note About Tone <\/h2>\n\n\n\n<p>In our imaginary room scenario, we mentioned that the second person may add \u201ca small laugh or two.\u201d This is similar to tone in that it creates a perception of the voice of your brand. Two people can say the same thing, but if one person laughs while saying it, you\u2019ll have a different perception of what is being said. <\/p>\n\n\n\n<p>The tone of your brand voice can be placed on a spectrum. For example, is your voice closer to light-hearted than it is serious? Would you call it casual, neutral, or formal? Your personality will make you memorable, but your tone is a tool for attracting customers in the first place. <\/p>\n\n\n\n<hr class\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class\"wp-block-heading\" id\"h-define-your-brand-voice\">Define Your Brand Voice<\/h2>\n\n\n\n<p>You know what your company values are, but getting from point A to point B- a fully-formed brand voice- takes time. FYD can help. Let us create your comprehensive brand voice guidelines; distribute it throughout your organization; and watch your brand voice come to life.<\/p>\n","slug":"creating-a-brand-voice","featuredImage":"https:\/\/assets.fyd.agency\/app\/uploads\/2025\/09\/02215020\/brand-voice-hero-gradient-desk.jpg","categories":"Branding","Content Development","Creative Strategy"},"seoData":{"title":"Web design and marketing agency","metaDesc":"Award-winning web design and branding agency. 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