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Domain > cracked-it-book.com
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AlienVault OTX
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Yes
No
DNS Resolutions
Date
IP Address
2019-11-17
37.60.248.33
(
ClassC
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2026-02-26
34.174.229.82
(
ClassC
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Port 80
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hrefhttp://cracked-it-book.com/who-needs-cracked-it/ class menu-item menu-item-type-post_type menu-item-object-page>Who needs Cracked It?/a>/li> li>a hrefhttp://cracked-it-book.com/resources/ class menu-item menu-item-type-post_type menu-item-object-page>Resources/a>/li> li>a hrefhttp://cracked-it-book.com/contact/ class menu-item menu-item-type-post_type menu-item-object-page>Contact/a>/li>/ul> /div> /nav> /div> /div> /div> /div> div classuk-section-default uk-section uk-flex uk-flex-middle uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-slide-left-medium","delay":false} uk-height-viewportoffset-top: true;offset-bottom: true> div classuk-width-1-1> div classuk-container> div classuk-grid-large uk-flex-middle uk-grid-margin-large uk-grid> div classuk-width-expand@m> h1 classuk-text-left@m uk-text-center uk-h3 uk-text-primary uk-scrollspy-class> THE CHALLENGE /h1>h2 classuk-margin-remove-vertical uk-width-xlarge uk-margin-auto uk-text-left@m uk-text-center uk-h1 uk-scrollspy-class> strong data-redactor-tagstrong>It’s the most important skill set you probably never learned: solving problems and selling the solutions.br />span stylecolor: #f91b23;>How can you do it better?/span>/strong> /h2>div classuk-margin-large uk-text-left@m uk-text-center uk-scrollspy-class> div classuk-flex-middle uk-child-width-auto uk-grid-small uk-flex-left@m uk-flex-center uk-grid> div classel-item> a classel-content uk-button uk-button-primary hrefhttp://geni.us/5ZN4BB target_blank titleBuy Now> Buy Now /a> /div> div classel-item> a classel-content uk-button uk-button-secondary href/wp-content/uploads/Cracked-It-TOC.pdf target_blank> span classuk-text-middle>Download TOC/span> span uk-icondownload>/span> /a> /div> div classel-item> a classel-content uk-button uk-button-secondary href/wp-content/uploads/Cracked-It-chapter-one.pdf target_blank titleDownload Chapter 1> span classuk-text-middle>Download Chapter 1/span> span uk-icondownload>/span> /a> /div> /div> /div>div>script srchttps://static.elfsight.com/platform/platform.js data-use-service-core defer>/script>div classelfsight-app-23a7e558-0260-4500-80f2-be50abf6c20c>/div>/div> /div>div idpage#8 classuk-width-expand@m> div>div classipad_container> div classmarvel-device ipad silver> div classcamera>/div> div classscreen> div classcontent> img srchttp://cracked-it-book.com/wp-content/uploads/Cracked-It-chapter-two.jpg altCracked It!> /div> /div> div classhome>/div>/div>div classipad_editor_logo_column> img srchttp://cracked-it-book.com/wp-content/uploads/palgrave-logo.png>/div>/div>/div> /div>/div> /div> /div> /div>div idpage#10 classuk-section-default uk-section uk-section-small uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-slide-bottom-small","delay":false}> div classuk-container> div classuk-grid-divider uk-flex-middle uk-grid-margin uk-grid> div classuk-width-expand@s> h2 classuk-text-left@l uk-text-center uk-h6 uk-scrollspy-class> Available at /h2> /div>div classuk-width-3-4@s> div classuk-margin uk-text-center uk-grid-match uk-child-width-1-1 uk-child-width-1-5@s uk-scrollspy-class uk-grid> div>div uk-scrollspy-class classel-item uk-panel> a target_blank hrefhttps://www.palgrave.com/us/book/9783319893747# classel-link>img src/wp-content/uploads/Palgrave_Macmillan_Logo.svg-copy-e1532982659587.png classel-image alt>/a> /div>/div> div>div uk-scrollspy-class classel-item uk-panel> a target_blank hrefhttp://geni.us/5ZN4BB classel-link>img src/wp-content/uploads/logo-amazon-404px-grey.png classel-image alt>/a> /div>/div> div>div uk-scrollspy-class classel-item uk-panel> a target_blank hrefhttps://www.barnesandnoble.com/w/books/1128187975?ean9783319893747 classel-link>img src/wp-content/uploads/barnes-noble.png classel-image alt>/a> /div>/div> div>div uk-scrollspy-class classel-item uk-panel> a target_blank hrefhttps://www.booksamillion.com/p/Cracked/Bernard-Garrette/9783319893747?id7469738085767 classel-link>img src/wp-content/uploads/BAM2-e1547736784638.png classel-image alt>/a> /div>/div> div>div uk-scrollspy-class classel-item uk-panel> a target_blank hrefhttps://www.chapters.indigo.ca/en-ca/books/cracked-it-how-to-solve/9783319893747-item.html?ikwidcracked+it&ikwsecHome&ikwidx0 classel-link>img src/wp-content/uploads/indigo.png classel-image alt>/a> /div>/div> /div> /div>/div> /div> /div>div classuk-section-muted uk-section uk-section-small uk-padding-remove-bottom> div classuk-container> div classuk-grid-margin uk-grid> div classuk-width-1-1@m> h1 classuk-text-center uk-h3 uk-text-primary> HOW CAN YOU DO IT BETTER? /h1> /div>/div>div classuk-container uk-margin-medium>div uk-grid> div classuk-width-expand@m> div idpage#22 classuk-margin uk-text-left@m uk-text-center> p>For most of us, solving complex problems and selling the solutions doesn’t come naturally and we haven’t been taught how to do it well. In em data-redactor-tagem>Cracked It!/em>, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony show us how, using a rigorous, practical and proven four-step approach./p>p>Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help you tackle any challenging business problem. Using detailed case examples, the authors guide us through each step in the process: from how to state, structure and then solve problems to how to sell the solutions./p>/div> /div>div classuk-width-expand@m> div idpage#24 classuk-margin uk-text-left@m uk-text-center> p>Written in an accessible and engaging style, em data-redactor-tagem>Cracked It!/em> provides compelling stories of both good and bad problem solving and solution selling from diverse contexts. We learn how a new CEO quickly sized up a problem facing an aging retail chain and implemented a strategic solution that worked for him before, only to experience disastrous results; how an industrial designer of MRI scanners saw his design problem through the eyes of a child, leading him to reimagine the scanner experience; and how a seasoned scientist failed to convince people that too much sugar causes obesity, while a shrewd rival successfully sold an alternative story incriminating fatty food./p>p>em data-redactor-tagem>Cracked It!/em> will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most./p>/div> /div>/div>/div>div classuk-margin-remove-bottom uk-margin-large uk-margin-remove-bottom uk-grid> div classuk-width-1-1@m> hr > /div>/div> /div> /div>div classuk-section-muted uk-section uk-section-small uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-slide-left-medium","delay":false}> div classuk-container> div classds_video_slider uk-grid-large uk-flex-middle uk-grid-margin-large uk-grid> div classuk-width-xlarge@m> h2 classuk-text-left@l uk-text-center uk-h6 uk-scrollspy-class> HOW IT WORKS /h2>h2 classuk-margin-remove-vertical uk-text-left@l uk-text-center uk-h1 uk-scrollspy-class> The 4S Method /h2>div classuk-margin uk-scrollspy-class> p>Research shows numerous pitfalls trip us up when we try to solve difficult business problems and sell the solutions. The 4S method will help you develop and sell better solutions by avoiding these pitfalls./p>/div>div classuk-margin-medium uk-text-left@s uk-text-center uk-grid-match uk-child-width-1-1 uk-child-width-1-2@s uk-grid> div>div uk-scrollspy-classuk-animation-fade classel-item uk-panel> img src/wp-content/uploads/noun_1049833_cc.svg classel-image alt> h3 classel-title uk-margin uk-h4> State the Problem /h3>div classel-content uk-margin>p>A narrow framing can lead to a flawed problem definition and irrelevant solutions. em data-redactor-tagem>Cracked It!/em> provides a disciplined approach to understanding and defining problems./p>/div> /div>/div> div>div uk-scrollspy-classuk-animation-fade classel-item uk-panel> img src/wp-content/uploads/noun_471812_cc.svg classel-image alt> h3 classel-title uk-margin uk-h4> Structure the Problem /h3>div classel-content uk-margin>p>Its easy to fall prey to the solution confirmation trap where we zero in on a solution without testing it and ignoring conflicting evidence. em data-redactor-tagem>Cracked It!/em> shows you how to structure a problem effectively using hypothesis pyramids, issue trees and solution imperatives./p>/div> /div>/div> div>div uk-scrollspy-classuk-animation-fade classel-item uk-panel> img src/wp-content/uploads/noun_1175578_cc.svg classel-image alt> h3 classel-title uk-margin uk-h4> Solve the Problem /h3>div classel-content uk-margin>p>The frameworks we use to analyze and solve problems can blind us to their true nature, leading to ineffective and costly solutions. em data-redactor-tagem>Cracked It!/em> provides you with the tools to overcome this challenge and arrive at the best solution./p>/div> /div>/div> div>div uk-scrollspy-classuk-animation-fade classel-item uk-panel> img src/wp-content/uploads/noun_776838_cc.svg classel-image alt> h3 classel-title uk-margin uk-h4> Sell the Solution /h3>div classel-content uk-margin>p>When we communicate our recommendations, we often tell the story of how we arrived at the solution instead of why the solution should be adopted, forgetting that our reasoning isn’t obvious to our audience. em data-redactor-tagem>Cracked It!/em> shows you how to use the pyramid principle to develop a persuasive pitch./p>/div> /div>/div> /div> /div>div classuk-width-expand@m> h1 uk-scrollspy-class> h4>span stylecolor: #ff0000;>Cracked It! Animated Trailer/span>/h4> /h1>div>div classds_fix_youtube_embeds_single>iframe width560 height315 srchttps://www.youtube.com/embed/4zHx_JE9Jsg?rel0&showinfo0 frameborder0 allowautoplay; encrypted-media allowfullscreen>/iframe>/div>/div> /div>/div> /div> /div>div classuk-section-default uk-section uk-section-small uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-slide-right-medium","delay":false}> div classuk-container> div classuk-grid-margin uk-grid> div classuk-width-1-1@m> h1 classuk-margin-remove-vertical uk-width-xlarge uk-margin-auto uk-text-center uk-scrollspy-class> In the media /h1> /div>/div>div classuk-margin-large uk-grid> div classuk-width-expand@m uk-width-1-2@s> div classuk-margin-medium uk-margin-remove-top uk-scrollspy-class> a hrefhttps://www.forbes.com/sites/hecparis/2018/05/17/the-most-important-leadership-skill-you-probably-never-learned/#495df9567fc4 target_blank classel-link>img src/wp-content/uploads/forbes-logo-small.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>The Most Important Leadership Skill You Probably Never Learned/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin-medium uk-margin-remove-top uk-scrollspy-class> a hrefhttps://www.topmba.com/blog/mba-programs-blog/why-your-mba-needs-incorporate-problem-solving-skills target_blank classel-link>img src/wp-content/uploads/topMBA-logo-small.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>Why Your MBA Needs to Incorporate Problem-Solving Skills/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttps://www.forbes.com/sites/hecparis/2018/08/30/the-five-pitfalls-of-problem-solving-and-how-to-avoid-them/ target_blank classel-link>img src/wp-content/uploads/forbes-logo-small.png classel-image altForbes logo>/a> /div>blockquote classuk-margin-medium uk-scrollspy-class> p>The Five Pitfalls of Problem Solving - And How to Solve Them/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttps://business-digest.eu/en/2018/07/26/7966/ target_blank classel-link>img src/wp-content/uploads/businessdigest-logo-e1536958967557.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>Ten Not-to-Miss Books for the Summer./p> /blockquote> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttps://cheddar.com/videos/cracked-it-co-author-corey-phelps-offers-tips-and-tricks-to-entrepreneurs target_blank classel-link>img src/wp-content/uploads/Cheddar-Logo-e1537376727410.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>Corey sits down with Cheddars Alyssa Smith to discuss Cracked It!/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttp://www.gettingsmart.com/2018/10/business-schools-and-the-problem-solving-skills-gap/ target_blank classel-link>img src/wp-content/uploads/GS-logo-e1540047293533.png classel-image altGetting Smart logo>/a> /div>blockquote uk-scrollspy-class> p>Business Schools and the Problem-Solving Skills Gap/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttps://montreal.ctvnews.ca/how-to-solve-big-problems-author-corey-phelps-1.4148102 target_blank classel-link>img src/wp-content/uploads/CTV_flat_logo.svg-e1540512941298.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>Corey discusses Cracked It! with CTV Montreal anchor Mutsumi Takahashi./p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttps://www.iedp.com/articles/solve-big-problems-sell-the-solutions/ target_blank classel-link>img src/wp-content/uploads/logoiedp-e1540638633412.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>IEDP reviews em>strong>Cracked It!/strong>/em>/p> /blockquote> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-expand@m uk-width-1-2@s> div classuk-margin-remove-vertical uk-scrollspy-class> a hrefhttps://hbr.org/ideacast/2018/12/the-right-way-to-solve-complex-business-problems target_blank classel-link>img src/wp-content/uploads/HBR-wide-ideacast-2-e1544710718890.jpg classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>The Right Way to Solve Complex Business Problems/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin-remove-vertical uk-scrollspy-class> a hrefhttps://www.ivyexec.com/career-advice/?p46543&preview1&_pppb27c428344 target_blank classel-link>img src/wp-content/uploads/ivy-exec-logo-e1545509054418.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>How To Become a Better Problem Solver - The 4S Method/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin-remove-vertical uk-scrollspy-class> a hrefhttps://ceoworld.biz/2019/03/18/the-expertise-trap-when-experts-fail-at-problem-solving/ target_blank classel-link>img src/wp-content/uploads/CEOWORLD-Magazien-ICON-e1553562880742.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>The Expertise Trap: When Experts Fail At Problem Solving/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a href/wp-content/uploads/NAPE-Magazine-April-2022-article.pdf target_blank classel-link>img src/wp-content/uploads/NAPE-logo-e1664663087931.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>Complex problem-solving: The most important leadership skill you may have never learned/p> /blockquote> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-1-1@m> hr uk-scrollspy-class> /div>/div>div classuk-margin-large uk-grid> div classuk-width-1-1@m> h1 classuk-margin-remove-vertical uk-width-xlarge uk-margin-auto uk-text-center uk-scrollspy-class> What experts are saying... /h1> /div>/div>div classuk-margin uk-grid> div classuk-width-expand@m> div classuk-margin uk-text-left@s uk-text-center uk-scrollspy-class> img src/wp-content/uploads/Adam-Grant.png classel-image alt> /div> /div>div classuk-width-3-4@m> div classuk-margin uk-scrollspy-class> p>“Too many companies fail because of bad strategic problem solving. This book is full of frameworks and tips to help you avoid that fate.”/p>/div>div idpage#92 classuk-margin uk-width-large uk-text-meta uk-scrollspy-class> p>Adam Grant, em data-redactor-tagem>New York Times/em> bestselling author of em data-redactor-tagem>Give and Take, Originals,/em> and em data-redactor-tagem>Option B/em> with Sheryl Sandberg/p>/div> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-1-1@m> hr classuk-margin-medium uk-scrollspy-class> /div>/div>div classuk-margin uk-grid> div classuk-width-expand@m> div classuk-margin uk-text-left@s uk-text-center uk-scrollspy-class> img src/wp-content/uploads/Martin-Reeves-1.png classel-image alt> /div> /div>div classuk-width-3-4@m> div classuk-margin uk-scrollspy-class> p>“Strategy is problem solving - an important, subtle and pervasive skill for which business practitioners receive little formal training. em data-redactor-tagem>Cracked It!/em> provides a valuable and practical guide to the art, from framing the problem through to communicating and selling the solution, which should be invaluable to practitioners and consultants”/p>/div>div idpage#101 classuk-margin uk-width-large uk-text-meta uk-scrollspy-class> p>Martin Reeves, Senior Partner & Managing Director, em>Boston Consulting Group/em>/p>/div> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-1-1@m> hr classuk-margin-medium uk-scrollspy-class> /div>/div>div classuk-margin uk-grid> div classuk-width-expand@m> div classuk-margin uk-text-left@s uk-text-center uk-scrollspy-class> img src/wp-content/uploads/overview-avatar_1.png classel-image alt> /div> /div>div classuk-width-3-4@m> div classuk-margin uk-scrollspy-class> p>“Written by a trio of leading experts on strategy who draw on decades of rigorous academic research and consulting experience, em data-redactor-tagem>Cracked It!/em> offers a crystal clear approach to frame and solve challenging strategic issues. A must-read for executives, consultants, and business school students./p>/div>div idpage#110 classuk-margin uk-width-large uk-text-meta uk-scrollspy-class> p>Laurence Capron, Professor of Strategy and Dean of Faculty, em>INSEAD/em>/p>/div> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-1-1@m> hr uk-scrollspy-class> /div>/div>div classuk-margin uk-grid> div classuk-width-expand@m> div classuk-margin uk-text-left@s uk-text-center uk-scrollspy-class> img src/wp-content/uploads/StephaneRichard-orange-1.png classel-image alt> /div> /div>div classuk-width-3-4@m> div classuk-margin uk-scrollspy-class> p>“When dealing with a major business issue, every decision maker faces his own cognitive biases that can trip him up. em data-redactor-tagem>Cracked it!/em> provides practical, value-creating and proven insight to develop and sell sound solutions by overcoming these biases.”/p>/div>div idpage#119 classuk-margin uk-width-large uk-text-meta uk-scrollspy-class> p>Stéphane Richard, Chairman and CEO, em>Orange/em>/p>/div> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-1-1@m> hr uk-scrollspy-class> /div>/div>div classuk-margin-medium uk-grid> div classuk-width-1-1@m> div classuk-margin uk-text-center uk-scrollspy-class> a classel-content uk-button uk-button-default href/who-needs-cracked-it> Learn more /a> /div> /div>/div> /div> /div>div classuk-section-muted uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-fade","delay":false}> div stylebackground-image: url(/wp-content/uploads/HOW-WE-GO-WRONG.jpg); classuk-background-norepeat uk-background-center-center uk-background-image@m uk-background-fixed uk-section uk-section-large> div classuk-container> div classuk-margin uk-grid> div classuk-width-expand@m> /div>div classuk-width-2-3@m> h1 classuk-margin uk-text-center uk-h6 uk-scrollspy-class> HOW WE GO WRONG /h1>h1 classuk-margin-remove-vertical uk-text-center uk-h1 uk-scrollspy-class> The pitfalls of problem solving /h1>div classuk-margin-medium uk-width-large uk-margin-auto uk-text-center uk-scrollspy-class> p>Intuitive approaches to solving problems can end badly, especially when we rely on assumptions we don’t question (or even acknowledge), and jump to conclusions. em data-redactor-tagem>Cracked It!/em> explores five real-life cases that illustrate the primary pitfalls of assumption-based problem solving./p>/div>div classuk-margin uk-text-center uk-scrollspy-class> div classuk-flex-middle uk-child-width-auto uk-grid-small uk-flex-center uk-grid> div classel-item> a classel-content uk-button uk-button-primary hrefhttp://geni.us/5ZN4BB target_blank> Buy Now /a> /div> div classel-item> a classel-content uk-button uk-button-default href/wp-content/uploads/Cracked-It-chapter-one.pdf target_blank titleDownload Chapter One> span classuk-text-middle>Download Chapter One/span> span uk-icondownload>/span> /a> /div> /div> /div> /div>/div> /div> /div> /div>div classuk-section-default uk-section uk-section-small uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-slide-bottom-small","delay":300}> div classuk-container> div classuk-grid-margin uk-grid> div classuk-width-1-1@m> h1 classuk-text-center uk-h6 uk-scrollspy-class> About the authors /h1>h2 classuk-margin-remove-vertical uk-text-center uk-h1 uk-scrollspy-class> A trio of experts /h2> /div>/div>div classuk-margin-large uk-grid> div classuk-width-expand@m> div classuk-margin uk-width-large uk-margin-auto uk-card uk-card-default uk-scrollspy-class> div classuk-card-media-top>img src/wp-content/uploads/garrette.jpg classel-image alt>/div> div classuk-card-body> h3 classel-title uk-margin uk-card-title uk-margin-remove-adjacent> Bernard Garrette /h3>div classel-meta uk-margin uk-text-meta>Professor of Strategy, HEC Paris/div>div classel-content uk-margin>p>Bernard Garrette is Professor of Strategy and Business Policy at HEC Paris. He serves as management consultant and business educator for various organizations, from start-ups to multinational corporations./p>/div>p>a hrefhttp://cracked-it-book.com/meet-the-authors#bernard classel-link uk-button uk-button-text>Learn more/a>/p> /div> /div> /div>div classuk-width-expand@m> div classuk-margin uk-width-large uk-margin-auto uk-card uk-card-default uk-scrollspy-class> div classuk-card-media-top>img src/wp-content/uploads/corey.jpg classel-image alt>/div> div classuk-card-body> h3 classel-title uk-margin uk-card-title uk-margin-remove-adjacent> Corey Phelps /h3>div classel-meta uk-margin uk-text-meta> Dean and Professor of Strategy, University of Oklahoma/div>div classel-content uk-margin>p>a hrefhttp://coreyphelps.com>Corey Phelps/a> is the John and Karen Arnold Dean and Professor of Strategy at the Penn State Smeal College of Business. His research and teaching, which are focused on innovation and strategy, have received several prestigious awards./p>/div>p>a hrefhttp://cracked-it-book.com/meet-the-authors#corey classel-link uk-button uk-button-text>Learn more/a>/p> /div> /div> /div>div classuk-width-expand@m> div classuk-margin uk-width-large uk-margin-auto uk-card uk-card-default uk-scrollspy-class> div classuk-card-media-top>img src/wp-content/uploads/olivier-2.jpg classel-image alt>/div> div classuk-card-body> h3 classel-title uk-margin uk-card-title uk-margin-remove-adjacent> Olivier Sibony /h3>div classel-meta uk-margin uk-text-meta>Affiliate Professor of Strategy, HEC Paris/div>div classel-content uk-margin>p>Olivier Sibony is Affiliate Professor of Strategy at HEC Paris, where he teaches problem solving and strategic decision making. Previously, he was a Senior Partner of McKinsey & Company, where he spent 25 years.../p>/div>p>a hrefhttp://cracked-it-book.com/meet-the-authors#olivier classel-link uk-button uk-button-text>Learn more/a>/p> /div> /div> /div>/div> /div> /div>div classuk-section-default uk-section> div classuk-container> div classuk-grid-margin uk-grid> div classuk-width-1-1@m> h1> What Readers Say on Amazon /h1>div>script srchttps://static.elfsight.com/platform/platform.js data-use-service-core defer>/script>div classelfsight-app-b60c6d3b-2108-45c6-85f4-b4ce22ec2c15>/div>/div> /div>/div> /div> /div> div classhidden_footer uk-section-primary uk-section uk-section-small uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-fade","delay":false}> div classuk-container> div classuk-grid-margin uk-grid> div classuk-width-1-1@m> h1 classuk-width-xxlarge uk-margin-auto uk-text-center@m uk-text-center uk-h2 uk-scrollspy-class> If you want to master problem solving, buy this book.br />I used it the day after I started reading it. /h1>div classuk-margin uk-text-center uk-scrollspy-class> — Neil Janin, Senior Partner Emeritus, McKinsey & Co./div>div idfooter#6 classuk-margin uk-text-center@m uk-text-center uk-scrollspy-class> a classel-content uk-button uk-button-primary hrefhttp://geni.us/5ZN4BB target_blank titleBuy Now> Buy now /a> /div> /div>/div> /div> /div>div classuk-section-default uk-section uk-padding-remove-bottom uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-fade","delay":false}> div classuk-container> div classuk-grid-large uk-grid-margin-large uk-grid> div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-text-center@s uk-text-center uk-scrollspy-class> a hrefhttp://cracked-it-book.com/ classel-link>img src/wp-content/themes/yootheme/cache/cracked-it-logo-footer-c07c0515.png srcset/wp-content/themes/yootheme/cache/cracked-it-logo-footer-91d55592.png 120w, /wp-content/themes/yootheme/cache/cracked-it-logo-footer-864f5f0d.png 300w, /wp-content/themes/yootheme/cache/cracked-it-logo-footer-c07c0515.png 150w sizes(min-width: 150px) 150px, 100vw width150 classel-image alt>/a> /div> /div>div classuk-width-expand@m uk-width-1-2@s> h3 classuk-margin uk-text-left@s uk-text-center uk-h5 uk-scrollspy-class> a href/meet-the-authors/ classel-link uk-link-reset>Meet the authors/a> /h3>h3 classuk-margin uk-text-left@s uk-text-center uk-h5 uk-scrollspy-class> a href/who-needs-cracked-it/ classel-link uk-link-reset>Who needs Cracked it?/a> /h3>h3 classuk-margin uk-text-left@s uk-text-center uk-h5 uk-scrollspy-class> a href/resources/ classel-link uk-link-reset>Resources/a> /h3>h3 classuk-margin-remove-vertical uk-text-left@s uk-text-center uk-h5 uk-scrollspy-class> a href/contact/ classel-link uk-link-reset>Contact/a> /h3> /div>div classuk-width-1-2@m uk-width-1-1@s> h3 classuk-text-left@m uk-text-center uk-h5 uk-scrollspy-class> STAY CONNECTED /h3>div classuk-margin uk-text-left@m uk-text-center uk-scrollspy-class> Subscribe to our email list./div>div classuk-text-left@s uk-text-center uk-scrollspy-class> form classuk-form uk-panel js-form-newsletter methodpost action/wp-admin/admin-ajax.php?actionkernel&ptheme%2Fnewsletter%2Fsubscribe> div uk-grid classuk-child-width-expand@s> div>input classuk-input el-input typeemail nameemail placeholderEmail address required>/div> div classuk-width-auto@s>button classel-button uk-button uk-button-default typesubmit>Subscribe/button>/div> /div> input typehidden namesettings valueIPxx/gHQt/O5Um7Bm8ZHng.bEpieXBHOVlKUE15RWhxLzIxbWhVb0JjZmVnMnVQbEsxUjlNdzJ3bkZUdmsrY1NxVVhaMTZ3ZjMyNThyZzREMzU0SURRblMyTVY0OTVnNWthYmVIa1hGYUtaVDlud1NqRjZyeU5mRnlyWUlMa096ZXJha1lnSk4wN0xDNVl6cENISThDaWtGUjJMZENzdHI2TVUrY3dHdElsbWZxRkZIWTBldnFvMDE2d1ljK2hSOUZVWmlQMktkVDZzblN1UVU3TmNOeVRTejBESmdrejI3dUFUaDdHZ1plRkRyOXZlbjJOL1A1ZHkvcUZGRzVyZExWOXZrbFFGVU9BbERwSUZDcm9DK0RlOFNMSmZqNEdRcU0xd2xMcHpEZVEzQVVPNEFSR3dnMkZlTWtWZTAwU1M1eHNZcU9iT2w3eUk1bHplbU8.YTNmNjJkNTgyMjJkNjg5OTU5YmQxNDdlM2JjZDQwNjNlZjY4ZDFhZTA2MTM0OGE4YmZkOWM3YjMxN2IyZTkyMQ> div classmessage uk-margin uk-hidden>/div> /form>/div> /div>/div>div classuk-margin-medium uk-grid> div classuk-width-1-1@m> div classuk-margin uk-text-left@m uk-text-center uk-scrollspy-class> p stylefont-size: 12px;>© Copyright 2018 by Bernard Garrette, Corey Phelps and Olivier Sibony. 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uk-scrollspy-class> strong data-redactor-tagstrong>It’s the most important skill set you probably never learned: solving problems and selling the solutions.br />span stylecolor: #f91b23;>How can you do it better?/span>/strong> /h2>div classuk-margin-large uk-text-left@m uk-text-center uk-scrollspy-class> div classuk-flex-middle uk-child-width-auto uk-grid-small uk-flex-left@m uk-flex-center uk-grid> div classel-item> a classel-content uk-button uk-button-primary hrefhttp://geni.us/5ZN4BB target_blank titleBuy Now> Buy Now /a> /div> div classel-item> a classel-content uk-button uk-button-secondary href/wp-content/uploads/Cracked-It-TOC.pdf target_blank> span classuk-text-middle>Download TOC/span> span uk-icondownload>/span> /a> /div> div classel-item> a classel-content uk-button uk-button-secondary href/wp-content/uploads/Cracked-It-chapter-one.pdf target_blank titleDownload Chapter 1> span classuk-text-middle>Download Chapter 1/span> span uk-icondownload>/span> /a> /div> /div> /div>div>script srchttps://static.elfsight.com/platform/platform.js data-use-service-core defer>/script>div classelfsight-app-23a7e558-0260-4500-80f2-be50abf6c20c>/div>/div> /div>div idpage#8 classuk-width-expand@m> div>div classipad_container> div classmarvel-device ipad silver> div classcamera>/div> div classscreen> div classcontent> img srchttp://cracked-it-book.com/wp-content/uploads/Cracked-It-chapter-two.jpg altCracked It!> /div> /div> div classhome>/div>/div>div classipad_editor_logo_column> img srchttp://cracked-it-book.com/wp-content/uploads/palgrave-logo.png>/div>/div>/div> /div>/div> /div> /div> /div>div idpage#10 classuk-section-default uk-section uk-section-small uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-slide-bottom-small","delay":false}> div classuk-container> div classuk-grid-divider uk-flex-middle uk-grid-margin uk-grid> div classuk-width-expand@s> h2 classuk-text-left@l uk-text-center uk-h6 uk-scrollspy-class> Available at /h2> /div>div classuk-width-3-4@s> div classuk-margin uk-text-center uk-grid-match uk-child-width-1-1 uk-child-width-1-5@s uk-scrollspy-class uk-grid> div>div uk-scrollspy-class classel-item uk-panel> a target_blank hrefhttps://www.palgrave.com/us/book/9783319893747# classel-link>img src/wp-content/uploads/Palgrave_Macmillan_Logo.svg-copy-e1532982659587.png classel-image alt>/a> /div>/div> div>div uk-scrollspy-class classel-item uk-panel> a target_blank hrefhttp://geni.us/5ZN4BB classel-link>img src/wp-content/uploads/logo-amazon-404px-grey.png classel-image alt>/a> /div>/div> div>div uk-scrollspy-class classel-item uk-panel> a target_blank hrefhttps://www.barnesandnoble.com/w/books/1128187975?ean9783319893747 classel-link>img src/wp-content/uploads/barnes-noble.png classel-image alt>/a> /div>/div> div>div uk-scrollspy-class classel-item uk-panel> a target_blank hrefhttps://www.booksamillion.com/p/Cracked/Bernard-Garrette/9783319893747?id7469738085767 classel-link>img src/wp-content/uploads/BAM2-e1547736784638.png classel-image alt>/a> /div>/div> div>div uk-scrollspy-class classel-item uk-panel> a target_blank hrefhttps://www.chapters.indigo.ca/en-ca/books/cracked-it-how-to-solve/9783319893747-item.html?ikwidcracked+it&ikwsecHome&ikwidx0 classel-link>img src/wp-content/uploads/indigo.png classel-image alt>/a> /div>/div> /div> /div>/div> /div> /div>div classuk-section-muted uk-section uk-section-small uk-padding-remove-bottom> div classuk-container> div classuk-grid-margin uk-grid> div classuk-width-1-1@m> h1 classuk-text-center uk-h3 uk-text-primary> HOW CAN YOU DO IT BETTER? /h1> /div>/div>div classuk-container uk-margin-medium>div uk-grid> div classuk-width-expand@m> div idpage#22 classuk-margin uk-text-left@m uk-text-center> p>For most of us, solving complex problems and selling the solutions doesn’t come naturally and we haven’t been taught how to do it well. In em data-redactor-tagem>Cracked It!/em>, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony show us how, using a rigorous, practical and proven four-step approach./p>p>Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help you tackle any challenging business problem. Using detailed case examples, the authors guide us through each step in the process: from how to state, structure and then solve problems to how to sell the solutions./p>/div> /div>div classuk-width-expand@m> div idpage#24 classuk-margin uk-text-left@m uk-text-center> p>Written in an accessible and engaging style, em data-redactor-tagem>Cracked It!/em> provides compelling stories of both good and bad problem solving and solution selling from diverse contexts. We learn how a new CEO quickly sized up a problem facing an aging retail chain and implemented a strategic solution that worked for him before, only to experience disastrous results; how an industrial designer of MRI scanners saw his design problem through the eyes of a child, leading him to reimagine the scanner experience; and how a seasoned scientist failed to convince people that too much sugar causes obesity, while a shrewd rival successfully sold an alternative story incriminating fatty food./p>p>em data-redactor-tagem>Cracked It!/em> will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most./p>/div> /div>/div>/div>div classuk-margin-remove-bottom uk-margin-large uk-margin-remove-bottom uk-grid> div classuk-width-1-1@m> hr > /div>/div> /div> /div>div classuk-section-muted uk-section uk-section-small uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-slide-left-medium","delay":false}> div classuk-container> div classds_video_slider uk-grid-large uk-flex-middle uk-grid-margin-large uk-grid> div classuk-width-xlarge@m> h2 classuk-text-left@l uk-text-center uk-h6 uk-scrollspy-class> HOW IT WORKS /h2>h2 classuk-margin-remove-vertical uk-text-left@l uk-text-center uk-h1 uk-scrollspy-class> The 4S Method /h2>div classuk-margin uk-scrollspy-class> p>Research shows numerous pitfalls trip us up when we try to solve difficult business problems and sell the solutions. The 4S method will help you develop and sell better solutions by avoiding these pitfalls./p>/div>div classuk-margin-medium uk-text-left@s uk-text-center uk-grid-match uk-child-width-1-1 uk-child-width-1-2@s uk-grid> div>div uk-scrollspy-classuk-animation-fade classel-item uk-panel> img src/wp-content/uploads/noun_1049833_cc.svg classel-image alt> h3 classel-title uk-margin uk-h4> State the Problem /h3>div classel-content uk-margin>p>A narrow framing can lead to a flawed problem definition and irrelevant solutions. em data-redactor-tagem>Cracked It!/em> provides a disciplined approach to understanding and defining problems./p>/div> /div>/div> div>div uk-scrollspy-classuk-animation-fade classel-item uk-panel> img src/wp-content/uploads/noun_471812_cc.svg classel-image alt> h3 classel-title uk-margin uk-h4> Structure the Problem /h3>div classel-content uk-margin>p>Its easy to fall prey to the solution confirmation trap where we zero in on a solution without testing it and ignoring conflicting evidence. em data-redactor-tagem>Cracked It!/em> shows you how to structure a problem effectively using hypothesis pyramids, issue trees and solution imperatives./p>/div> /div>/div> div>div uk-scrollspy-classuk-animation-fade classel-item uk-panel> img src/wp-content/uploads/noun_1175578_cc.svg classel-image alt> h3 classel-title uk-margin uk-h4> Solve the Problem /h3>div classel-content uk-margin>p>The frameworks we use to analyze and solve problems can blind us to their true nature, leading to ineffective and costly solutions. em data-redactor-tagem>Cracked It!/em> provides you with the tools to overcome this challenge and arrive at the best solution./p>/div> /div>/div> div>div uk-scrollspy-classuk-animation-fade classel-item uk-panel> img src/wp-content/uploads/noun_776838_cc.svg classel-image alt> h3 classel-title uk-margin uk-h4> Sell the Solution /h3>div classel-content uk-margin>p>When we communicate our recommendations, we often tell the story of how we arrived at the solution instead of why the solution should be adopted, forgetting that our reasoning isn’t obvious to our audience. em data-redactor-tagem>Cracked It!/em> shows you how to use the pyramid principle to develop a persuasive pitch./p>/div> /div>/div> /div> /div>div classuk-width-expand@m> h1 uk-scrollspy-class> h4>span stylecolor: #ff0000;>Cracked It! Animated Trailer/span>/h4> /h1>div>div classds_fix_youtube_embeds_single>iframe width560 height315 srchttps://www.youtube.com/embed/4zHx_JE9Jsg?rel0&showinfo0 frameborder0 allowautoplay; encrypted-media allowfullscreen>/iframe>/div>/div> /div>/div> /div> /div>div classuk-section-default uk-section uk-section-small uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-slide-right-medium","delay":false}> div classuk-container> div classuk-grid-margin uk-grid> div classuk-width-1-1@m> h1 classuk-margin-remove-vertical uk-width-xlarge uk-margin-auto uk-text-center uk-scrollspy-class> In the media /h1> /div>/div>div classuk-margin-large uk-grid> div classuk-width-expand@m uk-width-1-2@s> div classuk-margin-medium uk-margin-remove-top uk-scrollspy-class> a hrefhttps://www.forbes.com/sites/hecparis/2018/05/17/the-most-important-leadership-skill-you-probably-never-learned/#495df9567fc4 target_blank classel-link>img src/wp-content/uploads/forbes-logo-small.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>The Most Important Leadership Skill You Probably Never Learned/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin-medium uk-margin-remove-top uk-scrollspy-class> a hrefhttps://www.topmba.com/blog/mba-programs-blog/why-your-mba-needs-incorporate-problem-solving-skills target_blank classel-link>img src/wp-content/uploads/topMBA-logo-small.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>Why Your MBA Needs to Incorporate Problem-Solving Skills/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttps://www.forbes.com/sites/hecparis/2018/08/30/the-five-pitfalls-of-problem-solving-and-how-to-avoid-them/ target_blank classel-link>img src/wp-content/uploads/forbes-logo-small.png classel-image altForbes logo>/a> /div>blockquote classuk-margin-medium uk-scrollspy-class> p>The Five Pitfalls of Problem Solving - And How to Solve Them/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttps://business-digest.eu/en/2018/07/26/7966/ target_blank classel-link>img src/wp-content/uploads/businessdigest-logo-e1536958967557.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>Ten Not-to-Miss Books for the Summer./p> /blockquote> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttps://cheddar.com/videos/cracked-it-co-author-corey-phelps-offers-tips-and-tricks-to-entrepreneurs target_blank classel-link>img src/wp-content/uploads/Cheddar-Logo-e1537376727410.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>Corey sits down with Cheddars Alyssa Smith to discuss Cracked It!/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttp://www.gettingsmart.com/2018/10/business-schools-and-the-problem-solving-skills-gap/ target_blank classel-link>img src/wp-content/uploads/GS-logo-e1540047293533.png classel-image altGetting Smart logo>/a> /div>blockquote uk-scrollspy-class> p>Business Schools and the Problem-Solving Skills Gap/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttps://montreal.ctvnews.ca/how-to-solve-big-problems-author-corey-phelps-1.4148102 target_blank classel-link>img src/wp-content/uploads/CTV_flat_logo.svg-e1540512941298.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>Corey discusses Cracked It! with CTV Montreal anchor Mutsumi Takahashi./p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a hrefhttps://www.iedp.com/articles/solve-big-problems-sell-the-solutions/ target_blank classel-link>img src/wp-content/uploads/logoiedp-e1540638633412.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>IEDP reviews em>strong>Cracked It!/strong>/em>/p> /blockquote> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-expand@m uk-width-1-2@s> div classuk-margin-remove-vertical uk-scrollspy-class> a hrefhttps://hbr.org/ideacast/2018/12/the-right-way-to-solve-complex-business-problems target_blank classel-link>img src/wp-content/uploads/HBR-wide-ideacast-2-e1544710718890.jpg classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>The Right Way to Solve Complex Business Problems/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin-remove-vertical uk-scrollspy-class> a hrefhttps://www.ivyexec.com/career-advice/?p46543&preview1&_pppb27c428344 target_blank classel-link>img src/wp-content/uploads/ivy-exec-logo-e1545509054418.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>How To Become a Better Problem Solver - The 4S Method/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin-remove-vertical uk-scrollspy-class> a hrefhttps://ceoworld.biz/2019/03/18/the-expertise-trap-when-experts-fail-at-problem-solving/ target_blank classel-link>img src/wp-content/uploads/CEOWORLD-Magazien-ICON-e1553562880742.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>The Expertise Trap: When Experts Fail At Problem Solving/p> /blockquote> /div>div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-scrollspy-class> a href/wp-content/uploads/NAPE-Magazine-April-2022-article.pdf target_blank classel-link>img src/wp-content/uploads/NAPE-logo-e1664663087931.png classel-image alt>/a> /div>blockquote uk-scrollspy-class> p>Complex problem-solving: The most important leadership skill you may have never learned/p> /blockquote> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-1-1@m> hr uk-scrollspy-class> /div>/div>div classuk-margin-large uk-grid> div classuk-width-1-1@m> h1 classuk-margin-remove-vertical uk-width-xlarge uk-margin-auto uk-text-center uk-scrollspy-class> What experts are saying... /h1> /div>/div>div classuk-margin uk-grid> div classuk-width-expand@m> div classuk-margin uk-text-left@s uk-text-center uk-scrollspy-class> img src/wp-content/uploads/Adam-Grant.png classel-image alt> /div> /div>div classuk-width-3-4@m> div classuk-margin uk-scrollspy-class> p>“Too many companies fail because of bad strategic problem solving. This book is full of frameworks and tips to help you avoid that fate.”/p>/div>div idpage#92 classuk-margin uk-width-large uk-text-meta uk-scrollspy-class> p>Adam Grant, em data-redactor-tagem>New York Times/em> bestselling author of em data-redactor-tagem>Give and Take, Originals,/em> and em data-redactor-tagem>Option B/em> with Sheryl Sandberg/p>/div> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-1-1@m> hr classuk-margin-medium uk-scrollspy-class> /div>/div>div classuk-margin uk-grid> div classuk-width-expand@m> div classuk-margin uk-text-left@s uk-text-center uk-scrollspy-class> img src/wp-content/uploads/Martin-Reeves-1.png classel-image alt> /div> /div>div classuk-width-3-4@m> div classuk-margin uk-scrollspy-class> p>“Strategy is problem solving - an important, subtle and pervasive skill for which business practitioners receive little formal training. em data-redactor-tagem>Cracked It!/em> provides a valuable and practical guide to the art, from framing the problem through to communicating and selling the solution, which should be invaluable to practitioners and consultants”/p>/div>div idpage#101 classuk-margin uk-width-large uk-text-meta uk-scrollspy-class> p>Martin Reeves, Senior Partner & Managing Director, em>Boston Consulting Group/em>/p>/div> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-1-1@m> hr classuk-margin-medium uk-scrollspy-class> /div>/div>div classuk-margin uk-grid> div classuk-width-expand@m> div classuk-margin uk-text-left@s uk-text-center uk-scrollspy-class> img src/wp-content/uploads/overview-avatar_1.png classel-image alt> /div> /div>div classuk-width-3-4@m> div classuk-margin uk-scrollspy-class> p>“Written by a trio of leading experts on strategy who draw on decades of rigorous academic research and consulting experience, em data-redactor-tagem>Cracked It!/em> offers a crystal clear approach to frame and solve challenging strategic issues. A must-read for executives, consultants, and business school students./p>/div>div idpage#110 classuk-margin uk-width-large uk-text-meta uk-scrollspy-class> p>Laurence Capron, Professor of Strategy and Dean of Faculty, em>INSEAD/em>/p>/div> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-1-1@m> hr uk-scrollspy-class> /div>/div>div classuk-margin uk-grid> div classuk-width-expand@m> div classuk-margin uk-text-left@s uk-text-center uk-scrollspy-class> img src/wp-content/uploads/StephaneRichard-orange-1.png classel-image alt> /div> /div>div classuk-width-3-4@m> div classuk-margin uk-scrollspy-class> p>“When dealing with a major business issue, every decision maker faces his own cognitive biases that can trip him up. em data-redactor-tagem>Cracked it!/em> provides practical, value-creating and proven insight to develop and sell sound solutions by overcoming these biases.”/p>/div>div idpage#119 classuk-margin uk-width-large uk-text-meta uk-scrollspy-class> p>Stéphane Richard, Chairman and CEO, em>Orange/em>/p>/div> /div>/div>div classuk-grid-margin uk-grid> div classuk-width-1-1@m> hr uk-scrollspy-class> /div>/div>div classuk-margin-medium uk-grid> div classuk-width-1-1@m> div classuk-margin uk-text-center uk-scrollspy-class> a classel-content uk-button uk-button-default href/who-needs-cracked-it> Learn more /a> /div> /div>/div> /div> /div>div classuk-section-muted uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-fade","delay":false}> div stylebackground-image: url(/wp-content/uploads/HOW-WE-GO-WRONG.jpg); classuk-background-norepeat uk-background-center-center uk-background-image@m uk-background-fixed uk-section uk-section-large> div classuk-container> div classuk-margin uk-grid> div classuk-width-expand@m> /div>div classuk-width-2-3@m> h1 classuk-margin uk-text-center uk-h6 uk-scrollspy-class> HOW WE GO WRONG /h1>h1 classuk-margin-remove-vertical uk-text-center uk-h1 uk-scrollspy-class> The pitfalls of problem solving /h1>div classuk-margin-medium uk-width-large uk-margin-auto uk-text-center uk-scrollspy-class> p>Intuitive approaches to solving problems can end badly, especially when we rely on assumptions we don’t question (or even acknowledge), and jump to conclusions. em data-redactor-tagem>Cracked It!/em> explores five real-life cases that illustrate the primary pitfalls of assumption-based problem solving./p>/div>div classuk-margin uk-text-center uk-scrollspy-class> div classuk-flex-middle uk-child-width-auto uk-grid-small uk-flex-center uk-grid> div classel-item> a classel-content uk-button uk-button-primary hrefhttp://geni.us/5ZN4BB target_blank> Buy Now /a> /div> div classel-item> a classel-content uk-button uk-button-default href/wp-content/uploads/Cracked-It-chapter-one.pdf target_blank titleDownload Chapter One> span classuk-text-middle>Download Chapter One/span> span uk-icondownload>/span> /a> /div> /div> /div> /div>/div> /div> /div> /div>div classuk-section-default uk-section uk-section-small uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-slide-bottom-small","delay":300}> div classuk-container> div classuk-grid-margin uk-grid> div classuk-width-1-1@m> h1 classuk-text-center uk-h6 uk-scrollspy-class> About the authors /h1>h2 classuk-margin-remove-vertical uk-text-center uk-h1 uk-scrollspy-class> A trio of experts /h2> /div>/div>div classuk-margin-large uk-grid> div classuk-width-expand@m> div classuk-margin uk-width-large uk-margin-auto uk-card uk-card-default uk-scrollspy-class> div classuk-card-media-top>img src/wp-content/uploads/garrette.jpg classel-image alt>/div> div classuk-card-body> h3 classel-title uk-margin uk-card-title uk-margin-remove-adjacent> Bernard Garrette /h3>div classel-meta uk-margin uk-text-meta>Professor of Strategy, HEC Paris/div>div classel-content uk-margin>p>Bernard Garrette is Professor of Strategy and Business Policy at HEC Paris. He serves as management consultant and business educator for various organizations, from start-ups to multinational corporations./p>/div>p>a hrefhttp://cracked-it-book.com/meet-the-authors#bernard classel-link uk-button uk-button-text>Learn more/a>/p> /div> /div> /div>div classuk-width-expand@m> div classuk-margin uk-width-large uk-margin-auto uk-card uk-card-default uk-scrollspy-class> div classuk-card-media-top>img src/wp-content/uploads/corey.jpg classel-image alt>/div> div classuk-card-body> h3 classel-title uk-margin uk-card-title uk-margin-remove-adjacent> Corey Phelps /h3>div classel-meta uk-margin uk-text-meta> Dean and Professor of Strategy, University of Oklahoma/div>div classel-content uk-margin>p>a hrefhttp://coreyphelps.com>Corey Phelps/a> is the John and Karen Arnold Dean and Professor of Strategy at the Penn State Smeal College of Business. His research and teaching, which are focused on innovation and strategy, have received several prestigious awards./p>/div>p>a hrefhttp://cracked-it-book.com/meet-the-authors#corey classel-link uk-button uk-button-text>Learn more/a>/p> /div> /div> /div>div classuk-width-expand@m> div classuk-margin uk-width-large uk-margin-auto uk-card uk-card-default uk-scrollspy-class> div classuk-card-media-top>img src/wp-content/uploads/olivier-2.jpg classel-image alt>/div> div classuk-card-body> h3 classel-title uk-margin uk-card-title uk-margin-remove-adjacent> Olivier Sibony /h3>div classel-meta uk-margin uk-text-meta>Affiliate Professor of Strategy, HEC Paris/div>div classel-content uk-margin>p>Olivier Sibony is Affiliate Professor of Strategy at HEC Paris, where he teaches problem solving and strategic decision making. Previously, he was a Senior Partner of McKinsey & Company, where he spent 25 years.../p>/div>p>a hrefhttp://cracked-it-book.com/meet-the-authors#olivier classel-link uk-button uk-button-text>Learn more/a>/p> /div> /div> /div>/div> /div> /div>div classuk-section-default uk-section> div classuk-container> div classuk-grid-margin uk-grid> div classuk-width-1-1@m> h1> What Readers Say on Amazon /h1>div>script srchttps://static.elfsight.com/platform/platform.js data-use-service-core defer>/script>div classelfsight-app-b60c6d3b-2108-45c6-85f4-b4ce22ec2c15>/div>/div> /div>/div> /div> /div> div classhidden_footer uk-section-primary uk-section uk-section-small uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-fade","delay":false}> div classuk-container> div classuk-grid-margin uk-grid> div classuk-width-1-1@m> h1 classuk-width-xxlarge uk-margin-auto uk-text-center@m uk-text-center uk-h2 uk-scrollspy-class> If you want to master problem solving, buy this book.br />I used it the day after I started reading it. /h1>div classuk-margin uk-text-center uk-scrollspy-class> — Neil Janin, Senior Partner Emeritus, McKinsey & Co./div>div idfooter#6 classuk-margin uk-text-center@m uk-text-center uk-scrollspy-class> a classel-content uk-button uk-button-primary hrefhttp://geni.us/5ZN4BB target_blank titleBuy Now> Buy now /a> /div> /div>/div> /div> /div>div classuk-section-default uk-section uk-padding-remove-bottom uk-scrollspy{"target":"uk-scrollspy-class","cls":"uk-animation-fade","delay":false}> div classuk-container> div classuk-grid-large uk-grid-margin-large uk-grid> div classuk-width-expand@m uk-width-1-2@s> div classuk-margin uk-text-center@s uk-text-center uk-scrollspy-class> a hrefhttp://cracked-it-book.com/ classel-link>img src/wp-content/themes/yootheme/cache/cracked-it-logo-footer-c07c0515.png srcset/wp-content/themes/yootheme/cache/cracked-it-logo-footer-91d55592.png 120w, /wp-content/themes/yootheme/cache/cracked-it-logo-footer-864f5f0d.png 300w, /wp-content/themes/yootheme/cache/cracked-it-logo-footer-c07c0515.png 150w sizes(min-width: 150px) 150px, 100vw width150 classel-image alt>/a> /div> /div>div classuk-width-expand@m uk-width-1-2@s> h3 classuk-margin uk-text-left@s uk-text-center uk-h5 uk-scrollspy-class> a href/meet-the-authors/ classel-link uk-link-reset>Meet the authors/a> /h3>h3 classuk-margin uk-text-left@s uk-text-center uk-h5 uk-scrollspy-class> a href/who-needs-cracked-it/ classel-link uk-link-reset>Who needs Cracked it?/a> /h3>h3 classuk-margin uk-text-left@s uk-text-center uk-h5 uk-scrollspy-class> a href/resources/ classel-link uk-link-reset>Resources/a> /h3>h3 classuk-margin-remove-vertical uk-text-left@s uk-text-center uk-h5 uk-scrollspy-class> a href/contact/ classel-link uk-link-reset>Contact/a> /h3> /div>div classuk-width-1-2@m uk-width-1-1@s> h3 classuk-text-left@m uk-text-center uk-h5 uk-scrollspy-class> STAY CONNECTED /h3>div classuk-margin uk-text-left@m uk-text-center uk-scrollspy-class> Subscribe to our email list./div>div classuk-text-left@s uk-text-center uk-scrollspy-class> form classuk-form uk-panel js-form-newsletter methodpost action/wp-admin/admin-ajax.php?actionkernel&ptheme%2Fnewsletter%2Fsubscribe> div uk-grid classuk-child-width-expand@s> div>input classuk-input el-input typeemail nameemail placeholderEmail address required>/div> div classuk-width-auto@s>button classel-button uk-button uk-button-default typesubmit>Subscribe/button>/div> /div> input typehidden namesettings valueiMNvhI5Uu399f0Hsabjv9A.UUw2dXgrV3pCa0pleUxKQTEzS0dsdjl1dTRCSFpPWFh1bjlMbGZuQ2RHVkJwODU4Q3NaT2U4YVk2azZZZG90VEhxWk0wM2kvTDZaVlFZZU5UNFMwR0t6QWZBK0o4dWdKZTdaR0h3OVlzMXJIQ29kekJBQzlDbU5rNmdxL0VSVmRlblphSm5DNmFPTElxMlVCeFhSYTFCa0hWaE10QmNmWXN0d2wvSEFDYXAySTlZR1dadDgvQ1grWlNPUHJKWDIzcWNHbSt6QTNLZUl0NHFZUVlBREg3MmlKdWdNYXRURm5aSW03QWN2clRHMlNHU29yZm9rb1AwMmVOZWJxYVhPMWtlSGJnNHZDQndUTGYydFJpZllsV2lab3dNUHUwaFYvaGlKUmNnUExaR0swSWdVMVdKVC93WXAwakhuWHJ6SDI.Njk4YjYyMDhiMDk2Nzg2NzViYTdmMDZjNzMwMWYzYTQxYTk3NWQ1YjFjYzgyZmM4NTA5YzdjNzhhMTc4NDhlZg> div classmessage uk-margin uk-hidden>/div> /form>/div> /div>/div>div classuk-margin-medium uk-grid> div classuk-width-1-1@m> div classuk-margin uk-text-left@m uk-text-center uk-scrollspy-class> p stylefont-size: 12px;>© Copyright 2018 by Bernard Garrette, Corey Phelps and Olivier Sibony. 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