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2022-10-11
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rolebanner aria-labelSite Header> a href/ titleHome relhome classlogo d-flex align-items-center flex-shrink-0> img srchttps://media.elfontheshelf.com/files/managed/lumistella-horizontal-logo1.svg idsvgLogo aria-labelSite Logo roleimg> /a> div classeots-mobile-nav-icon eots-toggle>span>Menu/span>/div> nav classheader-nav px-2 px-xl-0 d-flex flex-column align-items-stretch align-items-xl-end justify-content-start rolenavigation> div classd-flex justify-content-center align-items-center py-1 flex-wrap order-2 order-xl-0> a hrefhttps://santaverse.com target_blank classd-block p-2 text-white>small>/small>Santaverse™/small>/a> a hrefhttps://elfontheshelf.com?fromlumistella target_blank classd-block p-2 text-white>small>The Elf On The Shelf/small>/a> a hrefhttps://santasnorthpole.com target_blank classd-block p-2 text-white>small>For Kids/small>/a> a href/search/ classd-block p-2 pe-0 text-white> span classvisually-hidden>Search/span> svg strokewhite fillwhite stroke-width0 viewBox0 0 512 512 height17 width17 xmlnshttp://www.w3.org/2000/svg> path dM505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z> /path> /svg> /a>/div>ul idmenu-primary classmenu>li idmenu-item-6253 classnav-link py-2 nav-parent eots-toggle menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6253>a hrefhttps://ccaandb.elfontheshelf.net/en/what-we-do/>What We Do/a>ul classsub-menu> li idmenu-item-6261 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6261>a href/en/what-we-do/#consumer-products>Consumer Products/a>/li> li idmenu-item-6263 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6263>a href/en/what-we-do/#entertainment>Entertainment/a>/li> li idmenu-item-6264 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6264>a href/en/what-we-do/#experiences>Experiences/a>/li>/ul>/li>li idmenu-item-6254 classnav-link py-2 nav-parent eots-toggle menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6254>a hrefhttps://ccaandb.elfontheshelf.net/en/who-we-are/>Who We Are/a>ul classsub-menu> li idmenu-item-6266 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6266>a href/en/who-we-are/#corp-commitments>Corporate Commitments/a>/li> li idmenu-item-6268 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6268>a href/en/who-we-are/#our-story>Our Story/a>/li> li idmenu-item-6270 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6270>a href/en/who-we-are/#leadership>Leadership/a>/li>/ul>/li>li idmenu-item-6255 classnav-link py-2 nav-parent eots-toggle menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6255>a hrefhttps://ccaandb.elfontheshelf.net/en/portfolio-of-brands/>Brands/a>ul classsub-menu> li idmenu-item-6273 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6273>a href/en/portfolio-of-brands/#santaverse>Santaverse™/a>/li> li idmenu-item-6274 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6274>a href/en/portfolio-of-brands/#elf-on-the-shelf>The Elf on the Shelf®/a>/li> li idmenu-item-6275 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6275>a href/en/portfolio-of-brands/#extraordinary-noorah>Noorah®/a>/li> li idmenu-item-6276 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6276>a href/en/portfolio-of-brands/#elf-pets>Elf Pets®/a>/li> li idmenu-item-6277 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6277>a href/en/portfolio-of-brands/#elf-mates>Elf Mates®/a>/li> li idmenu-item-6278 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6278>a href/en/portfolio-of-brands/#snobiggie>SnoBiggie™/a>/li> li idmenu-item-6279 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6279>a href/en/portfolio-of-brands/#bogie>Bogie™/a>/li>/ul>/li>li idmenu-item-6257 classnav-link py-2 nav-parent eots-toggle menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6257>a hrefhttps://ccaandb.elfontheshelf.net/en/newsroom/>News/a>ul classsub-menu> li idmenu-item-6283 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6283>a href/en/newsroom/#in-the-news>In the News/a>/li> li idmenu-item-6284 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6284>a href/en/newsroom/#owners-co-ceos>Owners and Co-CEOs/a>/li> li idmenu-item-6285 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6285>a href/en/newsroom/#awards>Awards/a>/li> li idmenu-item-6287 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6287>a href/en/newsroom/#media-inquiries>Media Inquiries/a>/li> li idmenu-item-6288 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6288>a href/en/newsroom/#speaking-inquiries>Speaking Inquiries/a>/li>/ul>/li>li idmenu-item-6256 classnav-link py-2 nav-parent eots-toggle menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6256>a hrefhttps://ccaandb.elfontheshelf.net/en/social-responsibility/>Social Responsibility/a>ul classsub-menu> li idmenu-item-6290 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6290>a href/en/social-responsibility/#our-commitments>Our Commitments/a>/li> li idmenu-item-6292 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6292>a href/en/social-responsibility/#corp-statements>Corporate Statements/a>/li>/ul>/li>li idmenu-item-6259 classnav-link py-2 nav-parent eots-toggle menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6259>a hrefhttps://ccaandb.elfontheshelf.net/en/partnerships/>Partnerships/a>ul classsub-menu> li idmenu-item-6295 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6295>a href/en/partnerships/#consumer-product-partnerships>Consumer Products/a>/li> li idmenu-item-6296 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6296>a href/en/partnerships/#collaborations>Collaborations/a>/li> li idmenu-item-6297 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6297>a href/en/partnerships/#entertainment-partnerships>Entertainment/a>/li> li idmenu-item-6298 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6298>a href/en/partnerships/#experiences-partnerships>Experiences/a>/li> li idmenu-item-6299 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6299>a href/en/partnerships/#request-partnership>Request Partnership/a>/li>/ul>/li>li idmenu-item-6258 classnav-link py-2 nav-parent eots-toggle menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6258>a hrefhttps://ccaandb.elfontheshelf.net/en/careers/>Careers/a>ul classsub-menu> li idmenu-item-6303 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6303>a href/en/careers/#why-work-here>Why Work Here?/a>/li> li idmenu-item-6304 classnav-child px-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-6304>a href/en/careers/#our-values>Our Values/a>/li> 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hrefhttps://shop.elfontheshelf.com/>Shop/a>/li>/ul> /nav> /header>div idpage classpage node--type-featured-page>div classo-header aria-hiddentrue>/div>main idmain-content classmain-content clearfix rolemain> article rolearticle typeofschemaWebPage classnode node--type-page> div classwp-block-eots-fullwidth style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-block-eots-video-embed mt-7 mt-xl-0 center>video-js styleaspect-ratio:1920/780 autoplay muted loop preloadtrue playsinline classmedia anchor-center data-setup{}>source srchttps://dgzl4vmbae51d.cloudfront.net/assets/TLC-Homepage-hero-1920x780-v2/HLS/TLC-Homepage-hero-1920x780-v2.m3u8/>/video-js>script srchttps://vjs.zencdn.net/8.9.0/video.min.js>/script>/div>div classposition-absolute bottom-0 start-50 translate-middle mb-6 d-none d-xl-block>a href#content-home>svg xmlnshttp://www.w3.org/2000/svg width24 height13.815 viewBox0 0 24 13.815> path idkeyboard_arrow_down_40dp_FILL0_wght400_GRAD0_opsz40 dM266-603.855a1.822,1.822,0,0,1-.655-.115,1.7,1.7,0,0,1-.585-.4l-10.273-10.273a1.651,1.651,0,0,1-.5-1.257,1.773,1.773,0,0,1,.531-1.258,1.711,1.711,0,0,1,1.258-.514,1.709,1.709,0,0,1,1.257.514l8.962,9,9-9a1.629,1.629,0,0,1,1.24-.5,1.753,1.753,0,0,1,1.24.531,1.709,1.709,0,0,1,.514,1.257,1.711,1.711,0,0,1-.514,1.258l-10.237,10.237a1.694,1.694,0,0,1-.584.4A1.822,1.822,0,0,1,266-603.855Z transformtranslate(-253.989 617.67) fill#fff/>/svg>/a>/div>/div>a namecontent-home>/a>div classwp-block-eots-fullwidth style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-block-eots-media-background style--media-anchor:top left>div classmedia image style--background-image:url(https://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/09/ls-bg_stripe-red-100px-1.jpg);--background-cover:auto;--background-tile:repeat>/div>/div>div classwp-bootstrap-blocks-container container mb-0 py-4 px-4 px-sm-5> div classwp-bootstrap-blocks-row row text-center justify-content-start justify-content-md-center gx-0> div classcol-12 col-sm-7 col-md-5 d-block d-lg-none> h4 classwp-block-heading mb-3 has-white-color has-text-color has-link-color wp-elements-f0e407b7fbfd8ed4ecb922845ea085a4>Celebrating 20 Years of Elftastical Stories!/h4>a classbtn btn-primary wp-block-eots-button px-3 target_blank hrefhttps://elfontheshelf.com/20th-anniversary/?fromlssite-home relnoopener>Learn More/a> /div>div classcol-12 col-sm-7 col-md-5 d-none d-lg-block> h2 classwp-block-heading mb-3 has-white-color has-text-color has-link-color wp-elements-a743911aa22957fb6dd34323828954b9>Celebrating 20 Years of Elftastical Stories!/h2>a classbtn btn-primary wp-block-eots-button px-5 target_blank hrefhttps://elfontheshelf.com/20th-anniversary/?fromlssite-home relnoopener>Learn More/a> /div>/div>/div>figure classwp-block-image size-full is-resized >img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/21/2025/09/20th-anni-feature-banner-right.webp altAn illustration of a boy Scout Elf bursting out of a wrapped Christmas present with golden ribbon flying about. There is also a festive branch in the background. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®! classwp-image-9246 d-none d-sm-block pe-none position-absolute end-0 bottom-0 stylewidth:260px/>/figure>figure classwp-block-image size-full is-resized >img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/21/2025/09/20th-anni-feature-banner-left.webp altAn illustration of a girl Scout Elf posing alongside a festive branch and an ornament, surrounded by an interlacing, golden ribbon. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®! classwp-image-9245 d-none d-md-block p-none position-absolute start-0 bottom-0 stylewidth:290px;height:auto/>/figure>/div>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0 text-center> figure classwp-block-image>img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/08/ls-spark-icon.svg.gzip alt classwp-image-3244 titlemb-5/>/figure>h2 classwp-block-heading mb-4>Welcome to The Lumistella Company/h2>div classwp-bootstrap-blocks-row row justify-content-center> div classcol-12 col-md-8> p>Where the World’s Largest Christmas Brands Come to Life/p> /div>/div>/div>div classwp-bootstrap-blocks-container container mb-0 pb-5 pb-sm-7 px-4 px-sm-5 px-xxl-0> div classwp-bootstrap-blocks-row row> div classcol-12 col-md-12> div classwp-block-group bg-white shadow-lg>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-bootstrap-blocks-row row gx-0> div classcol-12 col-sm-12 col-md-12 col-lg-6 d-flex justify-content-center align-items-center> div classwp-block-group m-5 m-sm-6 m-lg-7>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h4 classwp-block-heading mb-5 text-uppercase>What we do/h4>h2 classwp-block-heading mb-4>Create Joyful Family Moments/h2>p classmb-5>Our purpose is simple – to create joyful moments around the world. Through fantastical stories, imaginative play and memory-making experiences, we bring the magic of belief and tradition to life./p>a classbtn btn-primary wp-block-eots-button px-5 target_self href/what-we-do rel>Learn More/a>/div>/div> /div>div classcol-12 col-sm-12 col-md-12 col-lg-6 d-flex justify-content-center align-items-center> figure classwp-block-image size-full >img fetchpriorityhigh decodingasync width828 height638 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/11/ls-floating-block-half-home-what-we-do-2.webp altA delightful collage showcasing children enjoying fun moments with their Frost Pips, Noorah Book and Plush, and the Elf on the Shelf. This also features an image of a child being handed a Bogie plush by the hands of Santa Claus. classwp-image-7711 m-0 p-0 styleobject-fit:contain srcsethttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/11/ls-floating-block-half-home-what-we-do-2.webp 828w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/11/ls-floating-block-half-home-what-we-do-2-768x592.webp 768w sizes(max-width: 828px) 100vw, 828px />/figure> /div>/div>/div>/div> /div>/div>/div>div classwp-block-eots-fullwidth tlc-grey-bkgrnd style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0> div classwp-bootstrap-blocks-row row> div classcol-12 col-md-12> div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-bootstrap-blocks-row row gx-0> div classcol-12 col-sm-12 col-md-6 d-flex justify-content-center align-items-center my-sm-0> figure classwp-block-image size-full >img decodingasync width828 height508 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-static-block-half-home-who-we-are.webp altChrista, Carol, and Chanda enthusiastically present The Elf on the Shelf boxset in front of the Macys Thanksgiving Day Parade elf balloon embodying a festive and joyful moment. classwp-image-5567 mb-0 srcsethttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-static-block-half-home-who-we-are.webp 828w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-static-block-half-home-who-we-are-768x471.webp 768w sizes(max-width: 828px) 100vw, 828px />/figure> /div>div classcol-12 col-sm-12 col-md-6 col-lg-6 d-flex justify-content-center align-items-center> div classwp-block-group ms-0 ms-md-6 me-0 mt-4 mt-sm-5 mt-md-0>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h4 classwp-block-heading mb-5 text-uppercase>WHO WE ARE/h4>h2 classwp-block-heading mb-4>Innovative Storytellers/h2>p classmb-5>Established in 2005, The Lumistella Company is a family-owned, women-led business reaching families in 25 countries across five continents. From humble beginnings, our globally beloved stories, characters, and traditions inspire fans worldwide and have earned top honors in publishing, toys, and entertainment. Our exceptional team is committed to elevating Christmas celebrations and enriching family time throughout the year./p>a classbtn btn-primary wp-block-eots-button px-5 target_self href/who-we-are rel>Learn More/a>/div>/div> /div>/div>/div>/div> /div>/div>/div>/div>div classwp-block-eots-fullwidth style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-block-eots-media-background center style--media-anchor:center>div classmedia image style--background-image:url(https://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/08/ls-pullquote-bg-dkblue.webp);--background-cover:cover;--background-tile:no-repeat>/div>/div>div classwp-block-eots-slideshow d-block d-lg-none p-4 mx-0 h-100 swiper data-auto-advancetrue data-transition-time3000 data-transition-stylefade data-arrowsfalse data-button-stylebtn-primary data-card-styles data-scrollbarfalse data-slides-per-view1 data-paginationfalse data-grid0 data-additional-slide-options>div classswiper-wrapper>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-66a113bee7348ed90d294cfe9cf0db79>“A Christmastime IP giant.”/p>/blockquote>figure classwp-block-image size-full is-resized >img decodingasync width268 height53 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-entrepreneur-logo.webp altEntrepreneur logo classwp-image-5569 mb-3 stylewidth:150px title/>/figure>p classmb-0 has-white-color has-text-color has-link-color wp-elements-9c2e6194e58d563861b9f2f6a41a31a5>strong>em>December 2021/em>/strong>/p>/div>/div>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-6b5fe00c1bd318fe5bb3f5886a3809d9>“Turning a Family Tradition Into a Holiday Marketing Juggernaut”/p>/blockquote>figure classwp-block-image size-full is-resized >img loadinglazy decodingasync width170 height62 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-adweek-logo.webp altAdweek logo classwp-image-5570 mb-3 stylewidth:100px title/>/figure>p classmb-0 has-white-color has-text-color has-link-color wp-elements-9c2e6194e58d563861b9f2f6a41a31a5>strong>em>December 2021/em>/strong>/p>/div>/div>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-30272eeeffdb04ab739808298bea4692>“Global Domination of the Yuletide Market”/p>/blockquote>figure classwp-block-image size-full is-resized >img decodingasync width268 height53 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-entrepreneur-logo.webp altEntrepreneur logo classwp-image-5569 mb-3 stylewidth:150px title/>/figure>p classmb-0 has-white-color has-text-color has-link-color wp-elements-31acdf86c61f832c5b0bd7e0292a9166>strong>em>2021/em>/strong>/p>/div>/div>div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-0759ccf56af339150d41f886a8c68ac8>8.5 million worldwide social fans/p>/blockquote>p classhas-text-align-center mb-0 has-white-color has-text-color has-link-color wp-elements-0c17e9fdb9825b59be72abda1c362399>strong>em>Facebook Brand Page, Facebook Parent Group, Facebook Teacher Group, Twitter, Instagram, YouTube, Pinterest, TikTok January 2024/em>/strong>/p>/div>/div>/div>/div>div classwp-block-eots-slideshow d-none d-lg-block p-5 mx-7 h-100 swiper data-auto-advancetrue data-transition-time3000 data-transition-stylefade data-arrowsfalse data-button-stylebtn-primary data-card-styles data-scrollbarfalse data-slides-per-view1 data-paginationfalse data-grid0 data-additional-slide-options>div classswiper-wrapper>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote tlc-lg-quote is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-66a113bee7348ed90d294cfe9cf0db79>“A Christmastime IP giant.”/p>/blockquote>figure classwp-block-image size-full >img loadinglazy decodingasync width268 height53 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-entrepreneur-logo.webp altEntrepreneur logo classwp-image-5569 mb-3 title/>/figure>p classhas-text-align-center mb-0 has-white-color has-text-color has-link-color wp-elements-24d8ec42e50031dad6480ddcd4e5c9c9>strong>em>December 2021/em>/strong>/p>/div>/div>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote tlc-lg-quote text-white is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-6b5fe00c1bd318fe5bb3f5886a3809d9>“Turning a Family Tradition Into a Holiday Marketing Juggernaut”/p>/blockquote>figure classwp-block-image size-full >img loadinglazy decodingasync width170 height62 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-adweek-logo.webp altAdweek logo classwp-image-5570 mb-3 title/>/figure>p classhas-text-align-center mb-0 has-white-color has-text-color has-link-color wp-elements-24d8ec42e50031dad6480ddcd4e5c9c9>strong>em>December 2021/em>/strong>/p>/div>/div>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote tlc-lg-quote text-white is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-30272eeeffdb04ab739808298bea4692>“Global Domination of the Yuletide Market”/p>/blockquote>figure classwp-block-image size-full >img loadinglazy decodingasync width268 height53 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-entrepreneur-logo.webp altEntrepreneur logo classwp-image-5569 mb-3 title/>/figure>p classhas-text-align-center mb-0 has-white-color has-text-color has-link-color wp-elements-c54b644620384e6ebdf20ca25376dbcc>strong>em>2021/em>/strong>/p>/div>/div>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote tlc-lg-quote text-white is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm>8.5 million worldwide social fans/p>/blockquote>p classhas-text-align-center mb-0 has-white-color has-text-color has-link-color wp-elements-0c17e9fdb9825b59be72abda1c362399>strong>em>Facebook Brand Page, Facebook Parent Group, Facebook Teacher Group, Twitter, Instagram, YouTube, Pinterest, TikTok January 2024/em>/strong>/p>/div>/div>/div>/div>/div>div classwp-block-eots-fullwidth tlc-grey-bkgrnd style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0 text-center> div classwp-bootstrap-blocks-row row> div classcol-12 col-sm-12 col-md-12> div classwp-block-group bg-white shadow-lg>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-bootstrap-blocks-row row> div classcol-12 col-sm-12 col-md-12> div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>figure classwp-block-image size-full >img loadinglazy decodingasync width1656 height536 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/01/ls-floating-block-12col-home-portfolio-of-brands-2.webp altA collage of children interacting with The Elf on the Shelf, Elf Pets, SnoBiggie, Bogies, Elf Mates, and Noorah products. classwp-image-7762 p-0 m-0 srcsethttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/01/ls-floating-block-12col-home-portfolio-of-brands-2.webp 1656w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/01/ls-floating-block-12col-home-portfolio-of-brands-2-768x249.webp 768w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/01/ls-floating-block-12col-home-portfolio-of-brands-2-1536x497.webp 1536w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/01/ls-floating-block-12col-home-portfolio-of-brands-2-1200x388.webp 1200w sizesauto, (max-width: 1656px) 100vw, 1656px />/figure>div classwp-block-group mx-5 mb-5 mt-5 mt-md-4>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h2 classwp-block-heading has-text-align-center mb-4>Our Portfolio of Brands/h2>p classhas-text-align-center mb-5>We are home to Santaverse™ – the official source for stories from the enchanted world of Santa Claus. Our portfolio includes beloved brands such as Santa’s iconic The Elf on the Shelfsup>®/sup> Scout Elf, the endearing Elf Petssup>®/sup> collection; Elf Matessup>®/sup>, the North Pole’s year-round, playable “champions of kindness”; Santa’s magical arctic fox, Noorah™; the official toy testers of the North Pole, SnoBiggie™ yetis, and more. Santaverse is brimming with the beloved brands families embrace for year-round entertainment and joy./p>a classbtn btn-primary wp-block-eots-button px-5 target_self href/portfolio-of-brands rel>Learn More/a>/div>/div>/div>/div> /div>/div>/div>/div> /div>/div>/div>/div>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0> h2 classwp-block-heading mb-5 text-center>Our Recent News/h2>div class wp-block-eots-contentview container data-layoutcards3 data-limit3 data-post_typepost data-tag data-gaCategory data-lazy1 data-ajax data-ajax_target.eots-lightbox data-image_fieldfeatured data-excerpts data-maxCharacters30 data-callToActionLearn More data-carouselVisibleCards4 data-carouselButtonStylesbtn-primary data-carouselCTA data-carouselCTALink data-carouselGrid data-additional-slide-optionsdata-openInNewTab data-cyview-post->div classrow justify-content-center gy-4>div classcol-12 col-sm-6 col-md-4> div classeots-content-card border border-success border-2 rounded d-block overflow-hidden h-100> a hrefhttps://people.com/elf-on-the-shelf-creator-talks-family-tradition-exclusive-11853969 data-ga-category data-ga-action/blog/the-elf-on-the-shelf-creator-says-no-one-would-publish-her-idea-based-on-simple-childhood-tradition data-ga-labelThe Elf on the Shelf Creator Says No One Would Publish Her Idea Based on ‘Simple’ Childhood Tradition data-tagsuncategorized news-article> img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/11/ls-news-thumb-people-2025.webp alt loadinglazy classeg-feature border-bottom border-2 border-success /> div classm-3 h5>The Elf on the Shelf Creator Says No One Would Publish Her Idea Based on ‘Simple’ Childhood Tradition/div> /a> /div>/div>div classcol-12 col-sm-6 col-md-4> div classeots-content-card border border-success border-2 rounded d-block overflow-hidden h-100> a hrefhttps://www.foxnews.com/video/6385305454112 data-ga-category data-ga-action/blog/the-elf-on-the-shelf-co-founders-reveal-how-a-family-tradition-became-a-global-brand data-ga-label‘The Elf on the Shelf’ co-founders reveal how a family tradition became a global brand data-tagsuncategorized news-article> img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/11/ls-news-thumb-fox-and-friends-2025.webp alt loadinglazy classeg-feature border-bottom border-2 border-success /> div classm-3 h5>‘The Elf on the Shelf’ co-founders reveal how a family tradition became a global brand/div> /a> /div>/div>div classcol-12 col-sm-6 col-md-4> div classeots-content-card border border-success border-2 rounded d-block overflow-hidden h-100> a hrefhttps://www.usatoday.com/story/entertainment/books/2025/11/07/the-elf-on-the-shelf-20-years-christmas-tradition/87130051007/ data-ga-category data-ga-action/blog/the-elf-on-the-shelf-creators-celebrate-an-incredible-milestone-of-20-years data-ga-label‘The Elf on the Shelf’ creators celebrate ‘an incredible milestone’ of 20 years data-tagsuncategorized news-article> img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/11/ls-news-thumb-incredible-milestone-stroke.webp alt loadinglazy classeg-feature border-bottom border-2 border-success /> div classm-3 h5>‘The Elf on the Shelf’ creators celebrate ‘an incredible milestone’ of 20 years/div> /a> /div>/div>/div>div classswiper-button-row justify-content-center>/div>/div>h3 classwp-block-heading has-text-align-center mt-4>a href/newsroom>View Newsroom >/a>/h3>/div>div classwp-block-eots-fullwidth style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-block-eots-media-background center style--media-anchor:center>div classmedia image style--background-image:url(https://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/08/PLACEHOLDER-Dark-Block-Box-Behind-Text-Opt-1.jpg);--background-cover:cover;--background-tile:no-repeat>/div>/div>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0 text-center> div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-block-group position-relative tlc-dkBlue-bkgrnd p-6 p-sm-7 mx-lg-7>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h2 classwp-block-heading mb-4 has-white-color has-text-color has-link-color wp-elements-2f647f6da9a322a06b64929e8e8c1701>Our Social Responsibility/h2>p classmb-5 mx-2 has-white-color has-text-color has-link-color wp-elements-96ee63c190c270a311e06b3c3f8057fe>As an entrepreneurial, family-owned enterprise, we are guided by our core values: Family, Integrity, Respect, and Excellence. With a commitment to being responsible corporate citizens, we strive to make a positive impact, ensuring that our growth and success also bring goodness to the world around us./p>a classbtn btn-outline-white wp-block-eots-button px-5 target_self href/social-responsibility rel>Learn More/a>/div>/div>/div>/div>/div>/div>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0> div classwp-bootstrap-blocks-row row> div classcol-12 col-md-12> div classwp-block-group bg-white shadow-lg>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-bootstrap-blocks-row row gx-0> div classcol-12 col-sm-12 col-md-12 col-lg-6 d-flex justify-content-center align-items-center> div classwp-block-group m-5 m-sm-6 m-lg-7>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h4 classwp-block-heading mb-5 text-uppercase>Our Partnerships/h4>h2 classwp-block-heading mb-4>Strategic Collaborations/h2>p classmb-5>Our global portfolio of brands comes to life through like-minded licensing and brand partnerships in a broad assortment of products, experiences and entertainment, designed to delight and extend the reach of the joyful moments we create./p>a classbtn btn-primary wp-block-eots-button px-5 target_self href/partnerships rel>Learn More/a>/div>/div> /div>div classcol-12 col-sm-12 col-md-12 col-lg-6 d-flex justify-content-center align-items-center> figure classwp-block-image size-full >img loadinglazy decodingasync width828 height638 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/10/ls-floating-block-half-home-partnerships-2025.webp altOn the far left is a McDonalds Happy Meal box featuring a Scout Elf and The Elf on the Shelf logo. The McDonalds logo is laid overtop the image. To the right of that image, there is an image of a Scout Elf sitting behind a sandcastle on a beach. Resting on the sandcastle is a starfish. The Beaches logo is laid overtop the image. To the right of that image, there is an image of a Scout Elf sitting on a gas pump handle that is resting in the gas tank of a red car. The Chrysler logo is laid overtop the image. To the right of that image, there is a Scout Elf popping out from inside a The Elf on the Shelf Sugar Cookie Cereal box covered in cereal pieces. The Kelloggs logo is laid overtop the image. classwp-image-8684 m-0 p-0 styleobject-fit:contain srcsethttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/10/ls-floating-block-half-home-partnerships-2025.webp 828w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/10/ls-floating-block-half-home-partnerships-2025-768x592.webp 768w sizesauto, (max-width: 828px) 100vw, 828px />/figure> /div>/div>/div>/div> /div>/div>/div>div classwp-block-eots-fullwidth style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-block-eots-media-background center style--media-anchor:center>div classmedia image style--background-image:url(https://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/11/ls-dark-block-opt2-join-our-team.webp);--background-cover:cover;--background-tile:no-repeat>/div>/div>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0 text-center> div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-block-group position-relative tlc-dkBlue-bkgrnd p-6 p-sm-7 mx-lg-7>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h2 classwp-block-heading has-text-align-center mb-4 has-white-color has-text-color has-link-color wp-elements-e6b3ce2c6bccf863b48ce83d42f4d1ec>Join our Team/h2>p classhas-text-align-center mb-5 has-white-color has-text-color has-link-color wp-elements-adeee4a7e4fdf63cae952bb7b740d046>Operating globally from our headquarters in Atlanta, Georgia, we thrive on creativity and curiosity. If you bring diverse experiences, innovation and strategic thinking to the table, you’ll fit right in our dynamic and fast-paced environment./p>a classbtn btn-outline-white wp-block-eots-button px-5 target_self href/careers rel>Learn More/a>/div>/div>/div>/div>/div>/div>/article>!-- .post -->/main>!-- #site-content --> footer classsite-footer clearfix> div idtlc-footer classcontainer text-white py-5> div classrow mb-5> !-- Logo Section --> div classcol-12 col-lg-6 col-xl-3 mb-4 px-0> img decodingasync srchttps://media.elfontheshelf.com/files/managed/lumistella-horizontal-logo1.svg altLumistella logo width250 /> /div> !-- Contact Us Section --> div classcol-12 col-lg-6 col-xl-2 order-3 order-xl-2 mb-4 d-grid px-0> div>a hrefhttps://lumistella.com/contact-us/> Contact Us /a>/div> div classhttps://portal.ccaandb.com/login.aspx target_blank>a href> Retailer Login /a>/div> div>a href/frequently-asked-questions/> FAQ /a>/div> div>a href/en/terms-and-conditions/#privacy> Privacy 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hrefhttps://shop.elfontheshelf.com/>Shop/a>/li>/ul> /nav> /header>div idpage classpage node--type-featured-page>div classo-header aria-hiddentrue>/div>main idmain-content classmain-content clearfix rolemain> article rolearticle typeofschemaWebPage classnode node--type-page> div classwp-block-eots-fullwidth style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-block-eots-video-embed mt-7 mt-xl-0 center>video-js styleaspect-ratio:1920/780 autoplay muted loop preloadtrue playsinline classmedia anchor-center data-setup{}>source srchttps://dgzl4vmbae51d.cloudfront.net/assets/TLC-Homepage-hero-1920x780-v2/HLS/TLC-Homepage-hero-1920x780-v2.m3u8/>/video-js>script srchttps://vjs.zencdn.net/8.9.0/video.min.js>/script>/div>div classposition-absolute bottom-0 start-50 translate-middle mb-6 d-none d-xl-block>a href#content-home>svg xmlnshttp://www.w3.org/2000/svg width24 height13.815 viewBox0 0 24 13.815> path idkeyboard_arrow_down_40dp_FILL0_wght400_GRAD0_opsz40 dM266-603.855a1.822,1.822,0,0,1-.655-.115,1.7,1.7,0,0,1-.585-.4l-10.273-10.273a1.651,1.651,0,0,1-.5-1.257,1.773,1.773,0,0,1,.531-1.258,1.711,1.711,0,0,1,1.258-.514,1.709,1.709,0,0,1,1.257.514l8.962,9,9-9a1.629,1.629,0,0,1,1.24-.5,1.753,1.753,0,0,1,1.24.531,1.709,1.709,0,0,1,.514,1.257,1.711,1.711,0,0,1-.514,1.258l-10.237,10.237a1.694,1.694,0,0,1-.584.4A1.822,1.822,0,0,1,266-603.855Z transformtranslate(-253.989 617.67) fill#fff/>/svg>/a>/div>/div>a namecontent-home>/a>div classwp-block-eots-fullwidth style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-block-eots-media-background style--media-anchor:top left>div classmedia image style--background-image:url(https://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/09/ls-bg_stripe-red-100px-1.jpg);--background-cover:auto;--background-tile:repeat>/div>/div>div classwp-bootstrap-blocks-container container mb-0 py-4 px-4 px-sm-5> div classwp-bootstrap-blocks-row row text-center justify-content-start justify-content-md-center gx-0> div classcol-12 col-sm-7 col-md-5 d-block d-lg-none> h4 classwp-block-heading mb-3 has-white-color has-text-color has-link-color wp-elements-f0e407b7fbfd8ed4ecb922845ea085a4>Celebrating 20 Years of Elftastical Stories!/h4>a classbtn btn-primary wp-block-eots-button px-3 target_blank hrefhttps://elfontheshelf.com/20th-anniversary/?fromlssite-home relnoopener>Learn More/a> /div>div classcol-12 col-sm-7 col-md-5 d-none d-lg-block> h2 classwp-block-heading mb-3 has-white-color has-text-color has-link-color wp-elements-a743911aa22957fb6dd34323828954b9>Celebrating 20 Years of Elftastical Stories!/h2>a classbtn btn-primary wp-block-eots-button px-5 target_blank hrefhttps://elfontheshelf.com/20th-anniversary/?fromlssite-home relnoopener>Learn More/a> /div>/div>/div>figure classwp-block-image size-full is-resized >img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/21/2025/09/20th-anni-feature-banner-right.webp altAn illustration of a boy Scout Elf bursting out of a wrapped Christmas present with golden ribbon flying about. There is also a festive branch in the background. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®! classwp-image-9246 d-none d-sm-block pe-none position-absolute end-0 bottom-0 stylewidth:260px/>/figure>figure classwp-block-image size-full is-resized >img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/21/2025/09/20th-anni-feature-banner-left.webp altAn illustration of a girl Scout Elf posing alongside a festive branch and an ornament, surrounded by an interlacing, golden ribbon. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®! classwp-image-9245 d-none d-md-block p-none position-absolute start-0 bottom-0 stylewidth:290px;height:auto/>/figure>/div>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0 text-center> figure classwp-block-image>img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/08/ls-spark-icon.svg.gzip alt classwp-image-3244 titlemb-5/>/figure>h2 classwp-block-heading mb-4>Welcome to The Lumistella Company/h2>div classwp-bootstrap-blocks-row row justify-content-center> div classcol-12 col-md-8> p>Where the World’s Largest Christmas Brands Come to Life/p> /div>/div>/div>div classwp-bootstrap-blocks-container container mb-0 pb-5 pb-sm-7 px-4 px-sm-5 px-xxl-0> div classwp-bootstrap-blocks-row row> div classcol-12 col-md-12> div classwp-block-group bg-white shadow-lg>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-bootstrap-blocks-row row gx-0> div classcol-12 col-sm-12 col-md-12 col-lg-6 d-flex justify-content-center align-items-center> div classwp-block-group m-5 m-sm-6 m-lg-7>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h4 classwp-block-heading mb-5 text-uppercase>What we do/h4>h2 classwp-block-heading mb-4>Create Joyful Family Moments/h2>p classmb-5>Our purpose is simple – to create joyful moments around the world. Through fantastical stories, imaginative play and memory-making experiences, we bring the magic of belief and tradition to life./p>a classbtn btn-primary wp-block-eots-button px-5 target_self href/what-we-do rel>Learn More/a>/div>/div> /div>div classcol-12 col-sm-12 col-md-12 col-lg-6 d-flex justify-content-center align-items-center> figure classwp-block-image size-full >img fetchpriorityhigh decodingasync width828 height638 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/11/ls-floating-block-half-home-what-we-do-2.webp altA delightful collage showcasing children enjoying fun moments with their Frost Pips, Noorah Book and Plush, and the Elf on the Shelf. This also features an image of a child being handed a Bogie plush by the hands of Santa Claus. classwp-image-7711 m-0 p-0 styleobject-fit:contain srcsethttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/11/ls-floating-block-half-home-what-we-do-2.webp 828w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/11/ls-floating-block-half-home-what-we-do-2-768x592.webp 768w sizes(max-width: 828px) 100vw, 828px />/figure> /div>/div>/div>/div> /div>/div>/div>div classwp-block-eots-fullwidth tlc-grey-bkgrnd style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0> div classwp-bootstrap-blocks-row row> div classcol-12 col-md-12> div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-bootstrap-blocks-row row gx-0> div classcol-12 col-sm-12 col-md-6 d-flex justify-content-center align-items-center my-sm-0> figure classwp-block-image size-full >img decodingasync width828 height508 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-static-block-half-home-who-we-are.webp altChrista, Carol, and Chanda enthusiastically present The Elf on the Shelf boxset in front of the Macys Thanksgiving Day Parade elf balloon embodying a festive and joyful moment. classwp-image-5567 mb-0 srcsethttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-static-block-half-home-who-we-are.webp 828w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-static-block-half-home-who-we-are-768x471.webp 768w sizes(max-width: 828px) 100vw, 828px />/figure> /div>div classcol-12 col-sm-12 col-md-6 col-lg-6 d-flex justify-content-center align-items-center> div classwp-block-group ms-0 ms-md-6 me-0 mt-4 mt-sm-5 mt-md-0>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h4 classwp-block-heading mb-5 text-uppercase>WHO WE ARE/h4>h2 classwp-block-heading mb-4>Innovative Storytellers/h2>p classmb-5>Established in 2005, The Lumistella Company is a family-owned, women-led business reaching families in 25 countries across five continents. From humble beginnings, our globally beloved stories, characters, and traditions inspire fans worldwide and have earned top honors in publishing, toys, and entertainment. Our exceptional team is committed to elevating Christmas celebrations and enriching family time throughout the year./p>a classbtn btn-primary wp-block-eots-button px-5 target_self href/who-we-are rel>Learn More/a>/div>/div> /div>/div>/div>/div> /div>/div>/div>/div>div classwp-block-eots-fullwidth style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-block-eots-media-background center style--media-anchor:center>div classmedia image style--background-image:url(https://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/08/ls-pullquote-bg-dkblue.webp);--background-cover:cover;--background-tile:no-repeat>/div>/div>div classwp-block-eots-slideshow d-block d-lg-none p-4 mx-0 h-100 swiper data-auto-advancetrue data-transition-time3000 data-transition-stylefade data-arrowsfalse data-button-stylebtn-primary data-card-styles data-scrollbarfalse data-slides-per-view1 data-paginationfalse data-grid0 data-additional-slide-options>div classswiper-wrapper>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-66a113bee7348ed90d294cfe9cf0db79>“A Christmastime IP giant.”/p>/blockquote>figure classwp-block-image size-full is-resized >img decodingasync width268 height53 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-entrepreneur-logo.webp altEntrepreneur logo classwp-image-5569 mb-3 stylewidth:150px title/>/figure>p classmb-0 has-white-color has-text-color has-link-color wp-elements-9c2e6194e58d563861b9f2f6a41a31a5>strong>em>December 2021/em>/strong>/p>/div>/div>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-6b5fe00c1bd318fe5bb3f5886a3809d9>“Turning a Family Tradition Into a Holiday Marketing Juggernaut”/p>/blockquote>figure classwp-block-image size-full is-resized >img loadinglazy decodingasync width170 height62 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-adweek-logo.webp altAdweek logo classwp-image-5570 mb-3 stylewidth:100px title/>/figure>p classmb-0 has-white-color has-text-color has-link-color wp-elements-9c2e6194e58d563861b9f2f6a41a31a5>strong>em>December 2021/em>/strong>/p>/div>/div>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-30272eeeffdb04ab739808298bea4692>“Global Domination of the Yuletide Market”/p>/blockquote>figure classwp-block-image size-full is-resized >img decodingasync width268 height53 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-entrepreneur-logo.webp altEntrepreneur logo classwp-image-5569 mb-3 stylewidth:150px title/>/figure>p classmb-0 has-white-color has-text-color has-link-color wp-elements-31acdf86c61f832c5b0bd7e0292a9166>strong>em>2021/em>/strong>/p>/div>/div>div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-0759ccf56af339150d41f886a8c68ac8>8.5 million worldwide social fans/p>/blockquote>p classhas-text-align-center mb-0 has-white-color has-text-color has-link-color wp-elements-0c17e9fdb9825b59be72abda1c362399>strong>em>Facebook Brand Page, Facebook Parent Group, Facebook Teacher Group, Twitter, Instagram, YouTube, Pinterest, TikTok January 2024/em>/strong>/p>/div>/div>/div>/div>div classwp-block-eots-slideshow d-none d-lg-block p-5 mx-7 h-100 swiper data-auto-advancetrue data-transition-time3000 data-transition-stylefade data-arrowsfalse data-button-stylebtn-primary data-card-styles data-scrollbarfalse data-slides-per-view1 data-paginationfalse data-grid0 data-additional-slide-options>div classswiper-wrapper>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote tlc-lg-quote is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-66a113bee7348ed90d294cfe9cf0db79>“A Christmastime IP giant.”/p>/blockquote>figure classwp-block-image size-full >img loadinglazy decodingasync width268 height53 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-entrepreneur-logo.webp altEntrepreneur logo classwp-image-5569 mb-3 title/>/figure>p classhas-text-align-center mb-0 has-white-color has-text-color has-link-color wp-elements-24d8ec42e50031dad6480ddcd4e5c9c9>strong>em>December 2021/em>/strong>/p>/div>/div>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote tlc-lg-quote text-white is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-6b5fe00c1bd318fe5bb3f5886a3809d9>“Turning a Family Tradition Into a Holiday Marketing Juggernaut”/p>/blockquote>figure classwp-block-image size-full >img loadinglazy decodingasync width170 height62 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-adweek-logo.webp altAdweek logo classwp-image-5570 mb-3 title/>/figure>p classhas-text-align-center mb-0 has-white-color has-text-color has-link-color wp-elements-24d8ec42e50031dad6480ddcd4e5c9c9>strong>em>December 2021/em>/strong>/p>/div>/div>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote tlc-lg-quote text-white is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm has-white-color has-text-color has-link-color wp-elements-30272eeeffdb04ab739808298bea4692>“Global Domination of the Yuletide Market”/p>/blockquote>figure classwp-block-image size-full >img loadinglazy decodingasync width268 height53 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/09/ls-pullquote-entrepreneur-logo.webp altEntrepreneur logo classwp-image-5569 mb-3 title/>/figure>p classhas-text-align-center mb-0 has-white-color has-text-color has-link-color wp-elements-c54b644620384e6ebdf20ca25376dbcc>strong>em>2021/em>/strong>/p>/div>/div>div classwp-block-group text-center>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>blockquote classwp-block-quote tlc-lg-quote text-white is-layout-flow wp-block-quote-is-layout-flow>p classhas-text-align-center lh-sm>8.5 million worldwide social fans/p>/blockquote>p classhas-text-align-center mb-0 has-white-color has-text-color has-link-color wp-elements-0c17e9fdb9825b59be72abda1c362399>strong>em>Facebook Brand Page, Facebook Parent Group, Facebook Teacher Group, Twitter, Instagram, YouTube, Pinterest, TikTok January 2024/em>/strong>/p>/div>/div>/div>/div>/div>div classwp-block-eots-fullwidth tlc-grey-bkgrnd style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0 text-center> div classwp-bootstrap-blocks-row row> div classcol-12 col-sm-12 col-md-12> div classwp-block-group bg-white shadow-lg>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-bootstrap-blocks-row row> div classcol-12 col-sm-12 col-md-12> div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>figure classwp-block-image size-full >img loadinglazy decodingasync width1656 height536 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/01/ls-floating-block-12col-home-portfolio-of-brands-2.webp altA collage of children interacting with The Elf on the Shelf, Elf Pets, SnoBiggie, Bogies, Elf Mates, and Noorah products. classwp-image-7762 p-0 m-0 srcsethttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/01/ls-floating-block-12col-home-portfolio-of-brands-2.webp 1656w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/01/ls-floating-block-12col-home-portfolio-of-brands-2-768x249.webp 768w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/01/ls-floating-block-12col-home-portfolio-of-brands-2-1536x497.webp 1536w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/01/ls-floating-block-12col-home-portfolio-of-brands-2-1200x388.webp 1200w sizesauto, (max-width: 1656px) 100vw, 1656px />/figure>div classwp-block-group mx-5 mb-5 mt-5 mt-md-4>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h2 classwp-block-heading has-text-align-center mb-4>Our Portfolio of Brands/h2>p classhas-text-align-center mb-5>We are home to Santaverse™ – the official source for stories from the enchanted world of Santa Claus. Our portfolio includes beloved brands such as Santa’s iconic The Elf on the Shelfsup>®/sup> Scout Elf, the endearing Elf Petssup>®/sup> collection; Elf Matessup>®/sup>, the North Pole’s year-round, playable “champions of kindness”; Santa’s magical arctic fox, Noorah™; the official toy testers of the North Pole, SnoBiggie™ yetis, and more. Santaverse is brimming with the beloved brands families embrace for year-round entertainment and joy./p>a classbtn btn-primary wp-block-eots-button px-5 target_self href/portfolio-of-brands rel>Learn More/a>/div>/div>/div>/div> /div>/div>/div>/div> /div>/div>/div>/div>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0> h2 classwp-block-heading mb-5 text-center>Our Recent News/h2>div class wp-block-eots-contentview container data-layoutcards3 data-limit3 data-post_typepost data-tag data-gaCategory data-lazy1 data-ajax data-ajax_target.eots-lightbox data-image_fieldfeatured data-excerpts data-maxCharacters30 data-callToActionLearn More data-carouselVisibleCards4 data-carouselButtonStylesbtn-primary data-carouselCTA data-carouselCTALink data-carouselGrid data-additional-slide-optionsdata-openInNewTab data-cyview-post->div classrow justify-content-center gy-4>div classcol-12 col-sm-6 col-md-4> div classeots-content-card border border-success border-2 rounded d-block overflow-hidden h-100> a hrefhttps://people.com/elf-on-the-shelf-creator-talks-family-tradition-exclusive-11853969 data-ga-category data-ga-action/blog/the-elf-on-the-shelf-creator-says-no-one-would-publish-her-idea-based-on-simple-childhood-tradition data-ga-labelThe Elf on the Shelf Creator Says No One Would Publish Her Idea Based on ‘Simple’ Childhood Tradition data-tagsuncategorized news-article> img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/11/ls-news-thumb-people-2025.webp alt loadinglazy classeg-feature border-bottom border-2 border-success /> div classm-3 h5>The Elf on the Shelf Creator Says No One Would Publish Her Idea Based on ‘Simple’ Childhood Tradition/div> /a> /div>/div>div classcol-12 col-sm-6 col-md-4> div classeots-content-card border border-success border-2 rounded d-block overflow-hidden h-100> a hrefhttps://www.foxnews.com/video/6385305454112 data-ga-category data-ga-action/blog/the-elf-on-the-shelf-co-founders-reveal-how-a-family-tradition-became-a-global-brand data-ga-label‘The Elf on the Shelf’ co-founders reveal how a family tradition became a global brand data-tagsuncategorized news-article> img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/11/ls-news-thumb-fox-and-friends-2025.webp alt loadinglazy classeg-feature border-bottom border-2 border-success /> div classm-3 h5>‘The Elf on the Shelf’ co-founders reveal how a family tradition became a global brand/div> /a> /div>/div>div classcol-12 col-sm-6 col-md-4> div classeots-content-card border border-success border-2 rounded d-block overflow-hidden h-100> a hrefhttps://www.usatoday.com/story/entertainment/books/2025/11/07/the-elf-on-the-shelf-20-years-christmas-tradition/87130051007/ data-ga-category data-ga-action/blog/the-elf-on-the-shelf-creators-celebrate-an-incredible-milestone-of-20-years data-ga-label‘The Elf on the Shelf’ creators celebrate ‘an incredible milestone’ of 20 years data-tagsuncategorized news-article> img decodingasync srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/11/ls-news-thumb-incredible-milestone-stroke.webp alt loadinglazy classeg-feature border-bottom border-2 border-success /> div classm-3 h5>‘The Elf on the Shelf’ creators celebrate ‘an incredible milestone’ of 20 years/div> /a> /div>/div>/div>div classswiper-button-row justify-content-center>/div>/div>h3 classwp-block-heading has-text-align-center mt-4>a href/newsroom>View Newsroom >/a>/h3>/div>div classwp-block-eots-fullwidth style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-block-eots-media-background center style--media-anchor:center>div classmedia image style--background-image:url(https://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/08/PLACEHOLDER-Dark-Block-Box-Behind-Text-Opt-1.jpg);--background-cover:cover;--background-tile:no-repeat>/div>/div>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0 text-center> div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-block-group position-relative tlc-dkBlue-bkgrnd p-6 p-sm-7 mx-lg-7>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h2 classwp-block-heading mb-4 has-white-color has-text-color has-link-color wp-elements-2f647f6da9a322a06b64929e8e8c1701>Our Social Responsibility/h2>p classmb-5 mx-2 has-white-color has-text-color has-link-color wp-elements-96ee63c190c270a311e06b3c3f8057fe>As an entrepreneurial, family-owned enterprise, we are guided by our core values: Family, Integrity, Respect, and Excellence. With a commitment to being responsible corporate citizens, we strive to make a positive impact, ensuring that our growth and success also bring goodness to the world around us./p>a classbtn btn-outline-white wp-block-eots-button px-5 target_self href/social-responsibility rel>Learn More/a>/div>/div>/div>/div>/div>/div>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0> div classwp-bootstrap-blocks-row row> div classcol-12 col-md-12> div classwp-block-group bg-white shadow-lg>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-bootstrap-blocks-row row gx-0> div classcol-12 col-sm-12 col-md-12 col-lg-6 d-flex justify-content-center align-items-center> div classwp-block-group m-5 m-sm-6 m-lg-7>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h4 classwp-block-heading mb-5 text-uppercase>Our Partnerships/h4>h2 classwp-block-heading mb-4>Strategic Collaborations/h2>p classmb-5>Our global portfolio of brands comes to life through like-minded licensing and brand partnerships in a broad assortment of products, experiences and entertainment, designed to delight and extend the reach of the joyful moments we create./p>a classbtn btn-primary wp-block-eots-button px-5 target_self href/partnerships rel>Learn More/a>/div>/div> /div>div classcol-12 col-sm-12 col-md-12 col-lg-6 d-flex justify-content-center align-items-center> figure classwp-block-image size-full >img loadinglazy decodingasync width828 height638 srchttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/10/ls-floating-block-half-home-partnerships-2025.webp altOn the far left is a McDonalds Happy Meal box featuring a Scout Elf and The Elf on the Shelf logo. The McDonalds logo is laid overtop the image. To the right of that image, there is an image of a Scout Elf sitting behind a sandcastle on a beach. Resting on the sandcastle is a starfish. The Beaches logo is laid overtop the image. To the right of that image, there is an image of a Scout Elf sitting on a gas pump handle that is resting in the gas tank of a red car. The Chrysler logo is laid overtop the image. To the right of that image, there is a Scout Elf popping out from inside a The Elf on the Shelf Sugar Cookie Cereal box covered in cereal pieces. The Kelloggs logo is laid overtop the image. classwp-image-8684 m-0 p-0 styleobject-fit:contain srcsethttps://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/10/ls-floating-block-half-home-partnerships-2025.webp 828w, https://media.elfontheshelf.com/wp-content/uploads/sites/15/2025/10/ls-floating-block-half-home-partnerships-2025-768x592.webp 768w sizesauto, (max-width: 828px) 100vw, 828px />/figure> /div>/div>/div>/div> /div>/div>/div>div classwp-block-eots-fullwidth style--minHeightXs:0;--minHeightSm:0;--minHeightMd:0;--minHeightLg:0;--minHeightXl:0;--minHeightXxl:0>div classwp-block-eots-media-background center style--media-anchor:center>div classmedia image style--background-image:url(https://media.elfontheshelf.com/wp-content/uploads/sites/15/2024/11/ls-dark-block-opt2-join-our-team.webp);--background-cover:cover;--background-tile:no-repeat>/div>/div>div classwp-bootstrap-blocks-container container mb-0 py-5 py-sm-7 px-4 px-sm-5 px-xxl-0 text-center> div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-block-group position-relative tlc-dkBlue-bkgrnd p-6 p-sm-7 mx-lg-7>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h2 classwp-block-heading has-text-align-center mb-4 has-white-color has-text-color has-link-color wp-elements-e6b3ce2c6bccf863b48ce83d42f4d1ec>Join our Team/h2>p classhas-text-align-center mb-5 has-white-color has-text-color has-link-color wp-elements-adeee4a7e4fdf63cae952bb7b740d046>Operating globally from our headquarters in Atlanta, Georgia, we thrive on creativity and curiosity. 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