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2016-07-17
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elementor-top-section elementor-element elementor-element-2d35c1b elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default elementor-section-items-middle data-id2d35c1b data-element_typesection data-settings{"background_background":"slideshow","background_slideshow_gallery":{"id":3672,"url":"https:\/\/brandpersonalities.com.au\/wp-content\/uploads\/2020\/09\/Brand-with-Personality-Brand-Personalities-Archetype-Quiz.png"},"background_slideshow_loop":"yes","background_slideshow_slide_duration":5000,"background_slideshow_slide_transition":"fade","background_slideshow_transition_duration":500}>div classelementor-container elementor-column-gap-default>div classelementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74864f1 data-id74864f1 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-923266e elementor-widget elementor-widget-heading data-id923266e data-element_typewidget data-widget_typeheading.default>div classelementor-widget-container>style>/*! elementor - v3.19.0 - 28-02-2024 */.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-titleclass*elementor-size->a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}/style>p classelementor-heading-title elementor-size-xxl>Beauty might get the attention/p>/div>/div>div classelementor-element elementor-element-2b925a5 elementor-widget elementor-widget-heading data-id2b925a5 data-element_typewidget data-widget_typeheading.default>div classelementor-widget-container>p classelementor-heading-title elementor-size-xxl>But personality captures the heart/p>/div>/div>div classelementor-element elementor-element-d3dd57d elementor-align-center elementor-invisible elementor-widget elementor-widget-button data-idd3dd57d data-element_typewidget data-settings{"_animation":"fadeIn"} data-widget_typebutton.default>div classelementor-widget-container>div classelementor-button-wrapper>a classelementor-button elementor-button-link elementor-size-lg hrefhttps://brandpersonalities.com.au/brand-quiz>span classelementor-button-content-wrapper>span classelementor-button-text>TAKE THE TEST/span>/span>/a>/div>/div>/div>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-6736dcb3 elementor-section-full_width elementor-section-height-default elementor-section-height-default data-id6736dcb3 data-element_typesection>div classelementor-container elementor-column-gap-default>div classelementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a3949dc data-id6a3949dc data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-3ac972f1 elementor-widget elementor-widget-text-editor data-id3ac972f1 data-element_typewidget data-widget_typetext-editor.default>div classelementor-widget-container>style>/*! elementor - v3.19.0 - 28-02-2024 */.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}/style>h1 styletext-align: center;>span stylecolor: #510856;>Build your brand with personality using brand archetypes!/span>/h1>h2 styletext-align: center;>Since humans could communicate, we have been telling stories./h2>p styletext-align: center;>Stories that capture our attention, evoke emotion and connect us. Whether they are stories told around a campfire, passed down from father to son, fairytales or found in the Bible, stories are a big part of what makes us human./p>p styletext-align: center;>When we look closer at these stories, there are certain characters that keep popping up. Whether it’s an innocent maiden, a knight in shining armour, a wise old man or a magical fairy, somehow we understand their personalities and identify with them./p>p styletext-align: center;>Our job as brand specialists is to create this same connection between customers and your business. This is our task, and we are pleased to say that we are up for the challenge. This is why we developed Brand Personalities. It is a powerful word association system developed by a hrefhttp://www.debbieobrands.com/ data-id0 data-typeurl>Debbie O/a>, brand strategist, to help build strong and powerful brands./p>h2 styletext-align: center;>So, what’s your Brand Personality?/h2>/div>/div>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-7898286c elementor-section-boxed elementor-section-height-default elementor-section-height-default data-id7898286c data-element_typesection>div classelementor-container elementor-column-gap-default>div classelementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fd92572 data-id4fd92572 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-198e2be6 elementor-align-center elementor-invisible elementor-widget elementor-widget-button data-id198e2be6 data-element_typewidget data-settings{"_animation":"fadeIn"} data-widget_typebutton.default>div classelementor-widget-container>div classelementor-button-wrapper>a classelementor-button elementor-button-link elementor-size-lg hrefhttps://brandpersonalities.com.au/brand-quiz>span classelementor-button-content-wrapper>span classelementor-button-text>DISCOVER YOUR BRAND PERSONALITY/span>/span>/a>/div>/div>/div>div classelementor-element elementor-element-28fe90e2 elementor-widget elementor-widget-spacer data-id28fe90e2 data-element_typewidget data-widget_typespacer.default>div classelementor-widget-container>style>/*! elementor - v3.19.0 - 28-02-2024 */.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}/style>div classelementor-spacer>div classelementor-spacer-inner>/div>/div>/div>/div>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-41533964 elementor-section-full_width elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default data-id41533964 data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-no>div classelementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d4cd52b data-id1d4cd52b data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>section classelementor-section elementor-inner-section elementor-element elementor-element-037c7e8 elementor-section-full_width elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default data-id037c7e8 data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-no>div classelementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f17662 data-id1f17662 data-element_typecolumn data-settings{"background_background":"classic"}>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-73b41f4 elementor-widget elementor-widget-image data-id73b41f4 data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>style>/*! elementor - v3.19.0 - 28-02-2024 */.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a imgsrc$.svg{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}/style>img fetchpriorityhigh decodingasync width1275 height850 srchttps://brandpersonalities.com.au/wp-content/uploads/2021/06/Brand-Personalities-12-Archetypes.png classattachment-large size-large wp-image-4119 altBrand Personality Archetypes srcsethttps://brandpersonalities.com.au/wp-content/uploads/2021/06/Brand-Personalities-12-Archetypes.png 1275w, https://brandpersonalities.com.au/wp-content/uploads/2021/06/Brand-Personalities-12-Archetypes-600x400.png 600w, https://brandpersonalities.com.au/wp-content/uploads/2021/06/Brand-Personalities-12-Archetypes-768x512.png 768w sizes(max-width: 1275px) 100vw, 1275px />/div>/div>/div>/div>div classelementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28ed814 data-id28ed814 data-element_typecolumn data-settings{"background_background":"classic"}>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-dce693d elementor-widget elementor-widget-text-editor data-iddce693d data-element_typewidget data-widget_typetext-editor.default>div classelementor-widget-container>h1>span stylecolor: #f58021;>12 Brand Personality Archetypes/span>/h1>p>Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer./p>h2>Brand Personalities are incredibly useful when strategically developing and creating brands that have meaning./h2>p>These personalities help brands connect with individuals and target audiences. To start this process, we need to identify the primary Brand Archetype or Brand Personality. This is the inherent Brand Personality that people relate to when they look at a brand to assess if it is attractive to them./p>p>To learn how to use the Brand Personality Archetypes and watch your creative business grow, join the next Academy./p>/div>/div>div classelementor-element elementor-element-d06743d elementor-widget elementor-widget-button data-idd06743d data-element_typewidget data-widget_typebutton.default>div classelementor-widget-container>div classelementor-button-wrapper>a classelementor-button elementor-button-link elementor-size-md hrefhttps://learn.brandmagic.com.au target_blank>span classelementor-button-content-wrapper>span classelementor-button-text>SUBSCRIBE TO THE ACADEMY WAITLIST /span>/span>/a>/div>/div>/div>/div>/div>/div>/section>section classelementor-section elementor-inner-section elementor-element elementor-element-d72496e elementor-section-full_width elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default data-idd72496e data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-no>div classelementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df56123 data-iddf56123 data-element_typecolumn data-settings{"background_background":"classic"}>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-52adaef elementor-widget__width-initial elementor-widget elementor-widget-text-editor data-id52adaef data-element_typewidget data-widget_typetext-editor.default>div classelementor-widget-container>h1>Brand Archetypes Academy/h1>Are you a branding specialist seeking to unlock the secret to creating brands that resonate deeply? Do you grapple with the challenge of guiding your clients through the nebulous realm of brand archetypes? Look no further – our comprehensive 30-day course is designed precisely for you./div>/div>div classelementor-element elementor-element-0b4bd5d elementor-mobile-align-center elementor-widget elementor-widget-button data-id0b4bd5d data-element_typewidget data-widget_typebutton.default>div classelementor-widget-container>div classelementor-button-wrapper>a classelementor-button elementor-button-link elementor-size-md hrefhttps://learn.brandmagic.com.au target_blank>span classelementor-button-content-wrapper>span classelementor-button-text>JOIN THE NEXT ACADEMY /span>/span>/a>/div>/div>/div>/div>/div>div classelementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d0a943d data-idd0a943d data-element_typecolumn data-settings{"background_background":"classic"}>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-493f7cc elementor-hidden-mobile elementor-widget elementor-widget-image data-id493f7cc data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>img decodingasync width1280 height720 srchttps://brandpersonalities.com.au/wp-content/uploads/2024/03/Brand-Archetype-Academy-no-text.jpg classattachment-large size-large wp-image-8498 altBRAND ARCHETYPE ACADEMY />/div>/div>/div>/div>/div>/section>section classelementor-section elementor-inner-section elementor-element elementor-element-ae49335 elementor-section-full_width elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default data-idae49335 data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-no>div classelementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b8ebe1f data-id5b8ebe1f data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-410e9789 elementor-widget elementor-widget-image data-id410e9789 data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>img decodingasync srchttps://brandpersonalities.com.au/wp-content/uploads/elementor/thumbs/12-Brand-Archetypes-Personality-model-pdah1yt9qgas5uq3aujvyyocxhksy45tnfy3ntnbrq.jpg title12-Brand-Archetypes-Personality-model altBrand Personality Archetypes free loadinglazy />/div>/div>/div>/div>div classelementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72aa6026 data-id72aa6026 data-element_typecolumn data-settings{"background_background":"classic"}>div classelementor-widget-wrap elementor-element-populated>div classelementor-background-overlay>/div>div classelementor-element elementor-element-6c056dfa elementor-widget elementor-widget-text-editor data-id6c056dfa data-element_typewidget data-widget_typetext-editor.default>div classelementor-widget-container>h1>span stylecolor: #ef5289;>How to find your Brand Personality Archetype/span>/h1>p>To determine what Brand Personality your business or personal brand is, we take you through a word association system. We call it a ‘test’ as when you know the outcome, it really is quite fun and adds an immense amount of clarity to your business./p>p>The process however, is not an easy one. You have to dig deep and think long and hard about what your business is essentially about, not about what you do./p>h2>The challenge is to send the correct brand message so that your customers think about the attributes that you want them to./h2>p>a hrefhttp://www.debbieobrands.com/ data-id0 data-typeurl>Debbie O/a> can be contracted to perform individual or team Brand Personality assessments./p>p>If however, you think you can go it alone, give our online a hrefhttps://brandpersonalities.com.au/brand-quiz/ data-id0 data-typeurl>Brand Personalities t/a>est a try. You get two turns in the system, but if you don’t get a result, you can always contact us to get a definitive answer./p>/div>/div>div classelementor-element elementor-element-d32b662 elementor-widget elementor-widget-button data-idd32b662 data-element_typewidget data-widget_typebutton.default>div classelementor-widget-container>div classelementor-button-wrapper>a classelementor-button elementor-button-link elementor-size-md hrefhttps://brandpersonalities.com.au/brand-quiz>span classelementor-button-content-wrapper>span classelementor-button-text>UNCOVER YOUR BRAND PERSONALITY/span>/span>/a>/div>/div>/div>/div>/div>/div>/section>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-495062f5 elementor-section-full_width elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default data-id495062f5 data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-no>div classelementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e61b08 data-id5e61b08 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>section classelementor-section elementor-inner-section elementor-element elementor-element-272ceec elementor-section-full_width elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default data-id272ceec data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-no>div classelementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64f91e6 data-id64f91e6 data-element_typecolumn data-settings{"background_background":"classic"}>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-d10698e elementor-widget elementor-widget-text-editor data-idd10698e data-element_typewidget data-widget_typetext-editor.default>div classelementor-widget-container>h1>span stylecolor: #7ccccc;>Brand Magic – How to build a brand with span stylecaret-color: #7ccccc;>personality /span>/span>/h1>p>In Brand Magic – how to build a brand with personality, Brand Strategist and author, Debbie O’Connor not only looks at the 12 personality archetypes that we all subconsciously already know and understand, but she hones in even deeper into the additional 6 family members in each group./p>p>Each chapter has been designed with the personality attributes in mind, giving the reader an insight into how personality through the use of design, colour and font choice can be obtained./p>p>Taking the concept of the Brand Personality even further, Debbie looks at the 5 senses and how you can create a truly immersive brand experience./p>/div>/div>div classelementor-element elementor-element-9434677 elementor-widget elementor-widget-button data-id9434677 data-element_typewidget data-widget_typebutton.default>div classelementor-widget-container>div classelementor-button-wrapper>a classelementor-button elementor-button-link elementor-size-md hrefhttp://brandmagic.com.au/brand-magic-book/ target_blank>span classelementor-button-content-wrapper>span classelementor-button-text>BUY THE BOOK/span>/span>/a>/div>/div>/div>/div>/div>div classelementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-84f8279 data-id84f8279 data-element_typecolumn data-settings{"background_background":"classic"}>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-20c4b4d elementor-widget elementor-widget-image data-id20c4b4d data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>img decodingasync width600 height450 srchttps://brandpersonalities.com.au/wp-content/uploads/2023/07/361405258_3601169166809009_5299923027234924004_n-600x450.jpg classattachment-medium size-medium wp-image-7546 altBrand Magic srcsethttps://brandpersonalities.com.au/wp-content/uploads/2023/07/361405258_3601169166809009_5299923027234924004_n-600x450.jpg 600w, https://brandpersonalities.com.au/wp-content/uploads/2023/07/361405258_3601169166809009_5299923027234924004_n-768x576.jpg 768w, https://brandpersonalities.com.au/wp-content/uploads/2023/07/361405258_3601169166809009_5299923027234924004_n-1365x1024.jpg 1365w, https://brandpersonalities.com.au/wp-content/uploads/2023/07/361405258_3601169166809009_5299923027234924004_n.jpg 2048w sizes(max-width: 600px) 100vw, 600px />/div>/div>/div>/div>/div>/section>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-7e3c3ea elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default data-id7e3c3ea data-element_typesection>div classelementor-container elementor-column-gap-default>div classelementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d4b540 data-id4d4b540 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-3f6b034 elementor-widget elementor-widget-image data-id3f6b034 data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>img loadinglazy decodingasync width1000 height984 srchttps://brandpersonalities.com.au/wp-content/uploads/2023/06/Fragrance-Wheel-family-images-elements.jpg classattachment-large size-large wp-image-7410 alt srcsethttps://brandpersonalities.com.au/wp-content/uploads/2023/06/Fragrance-Wheel-family-images-elements.jpg 1000w, https://brandpersonalities.com.au/wp-content/uploads/2023/06/Fragrance-Wheel-family-images-elements-600x590.jpg 600w, https://brandpersonalities.com.au/wp-content/uploads/2023/06/Fragrance-Wheel-family-images-elements-768x756.jpg 768w sizes(max-width: 1000px) 100vw, 1000px />/div>/div>/div>/div>div classelementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3ea33c data-idd3ea33c data-element_typecolumn data-settings{"background_background":"classic"}>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-ad2dc7c elementor-widget elementor-widget-text-editor data-idad2dc7c data-element_typewidget data-widget_typetext-editor.default>div classelementor-widget-container>h1>span stylecolor: #7ccccc;>Using smell to enhance your brand experience/span>/h1>p>Smell is a very emotive sense. Few things can take us back to a specific time and place as a particular scent. It can create a mood from the second you encounter it. Hotels around the world are starting to use ‘brand scent’ as a way to evoke emotions in their customers./p>p>We like to use Michael Edwards Fragrance Wheel as a reference point for our personalities. These are not set in stone but act as a wonderful starting point and guide to create an extra layer of brand experience for the customer./p>p>We have broken the Michael Edwards Fragrance Wheel into quadrants – Earth, Water, Wind and Fire/p>/div>/div>div classelementor-element elementor-element-22a55a4 elementor-widget elementor-widget-button data-id22a55a4 data-element_typewidget data-widget_typebutton.default>div classelementor-widget-container>div classelementor-button-wrapper>a classelementor-button elementor-button-link elementor-size-md hrefhttps://brandpersonalities.com.au/brand-quiz>span classelementor-button-content-wrapper>span classelementor-button-text>DISCOVER YOUR BRANDS PERFECT SCENT/span>/span>/a>/div>/div>/div>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-1dded4a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default data-id1dded4a6 data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-default>div classelementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55e98c49 data-id55e98c49 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-1408e776 elementor-align-center elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button data-id1408e776 data-element_typewidget data-widget_typebutton.default>div classelementor-widget-container>div classelementor-button-wrapper>a classelementor-button elementor-button-link elementor-size-lg hrefhttps://brandpersonalities.com.au/brand-quiz/>span classelementor-button-content-wrapper>span classelementor-button-text>CLICK HERE TO FIND YOUR BRAND PERSONALITY/span>/span>/a>/div>/div>/div>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-1a9d0876 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default data-id1a9d0876 data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-default>div classelementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dd4e1da data-id2dd4e1da data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-2c3adf32 elementor-widget elementor-widget-heading data-id2c3adf32 data-element_typewidget data-widget_typeheading.default>div classelementor-widget-container>h1 classelementor-heading-title elementor-size-default>Meet the Archetypes/h1>/div>/div>div classelementor-element elementor-element-5d3f99dd elementor-widget elementor-widget-text-editor data-id5d3f99dd data-element_typewidget data-widget_typetext-editor.default>div classelementor-widget-container>p styletext-align: center;>Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we believe that in modern society these 12 Archetypes can be effectively utilised in branding a business, and give them attributes that can enhance or cement their message. These personalities are based on different motivations for the observer./p>/div>/div>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-77a966e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default data-id77a966e0 data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-default>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7bd7a9aa data-id7bd7a9aa data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-4bd8b79a elementor-widget elementor-widget-image data-id4bd8b79a data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-neighbour/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/05/The-Everyman-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2936 altWhite River Design Branding with Personality Icon of The Personality Archetype The Neighbour srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/05/The-Everyman-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/05/The-Everyman-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-45214cd2 data-id45214cd2 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-6730e5a elementor-widget elementor-widget-image data-id6730e5a data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-innocent/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Innocent-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2616 altWhite River Design Branding with Personality Icon of The Personality Archetype The Innocent srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Innocent-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Innocent-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-24b3d480 data-id24b3d480 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-7698dcb2 elementor-widget elementor-widget-image data-id7698dcb2 data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-explorer/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Explorer-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2617 altWhite River Design Branding with Personality Icon of The Personality Archetype The Explorer srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Explorer-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Explorer-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-679b7eb3 data-id679b7eb3 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-df7cc76 elementor-widget elementor-widget-image data-iddf7cc76 data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-caregiver/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Caregiver-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2618 altWhite River Design Branding with Personality Icon of The Personality Archetype The Caregiver srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Caregiver-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Caregiver-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-7632f8ef elementor-section-boxed elementor-section-height-default elementor-section-height-default data-id7632f8ef data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-default>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-624b04a3 data-id624b04a3 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-7f5f1c3 elementor-widget elementor-widget-image data-id7f5f1c3 data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-ruler/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Ruler-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2619 altWhite River Design Branding with Personality Icon of The Personality Archetype The Ruler srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Ruler-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Ruler-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2af441af data-id2af441af data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-652e1fa5 elementor-widget elementor-widget-image data-id652e1fa5 data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-magician/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Magician-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2620 altWhite River Design Branding with Personality Icon of The Personality Archetype The Magician srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Magician-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Magician-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-666727c4 data-id666727c4 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-18a1657d elementor-widget elementor-widget-image data-id18a1657d data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-rebel/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Rebel-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2621 altWhite River Design Branding with Personality Icon of The Personality Archetype The Rebel srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Rebel-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Rebel-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-32d9bd26 data-id32d9bd26 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-7e4ae8c1 elementor-widget elementor-widget-image data-id7e4ae8c1 data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-entertainer/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Entertainer-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2622 altWhite River Design Branding with Personality Icon of The Personality Archetype The Entertainer srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Entertainer-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Entertainer-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-59803448 elementor-section-boxed elementor-section-height-default elementor-section-height-default data-id59803448 data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-default>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-555f31e0 data-id555f31e0 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-4899db46 elementor-widget elementor-widget-image data-id4899db46 data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-seducer/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Seducer-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2623 altWhite River Design Branding with Personality Icon of The Personality Archetype The Seducer srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Seducer-Brand-Personalities-by-White-River-Design-WRD.png 284w, 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srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Sage-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Sage-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-96a5824 data-id96a5824 data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-1e561cb5 elementor-widget elementor-widget-image data-id1e561cb5 data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-creator/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Creator-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2625 altWhite River Design Branding with Personality Icon of The Personality Archetype The Creator srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Creator-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Creator-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>div classelementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3e6b17db data-id3e6b17db data-element_typecolumn>div classelementor-widget-wrap elementor-element-populated>div classelementor-element elementor-element-7a6d008d elementor-widget elementor-widget-image data-id7a6d008d data-element_typewidget data-widget_typeimage.default>div classelementor-widget-container>a href/the-hero/>img loadinglazy decodingasync width284 height284 srchttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Hero-Brand-Personalities-by-White-River-Design-WRD.png classattachment-square size-square wp-image-2626 altWhite River Design Branding with Personality Icon of The Personality Archetype The Hero srcsethttps://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Hero-Brand-Personalities-by-White-River-Design-WRD.png 284w, https://brandpersonalities.com.au/wp-content/uploads/2020/04/The-Hero-Brand-Personalities-by-White-River-Design-WRD-150x150.png 150w sizes(max-width: 284px) 100vw, 284px /> /a>/div>/div>/div>/div>/div>/section>section classelementor-section elementor-top-section elementor-element elementor-element-3773aa41 elementor-section-boxed elementor-section-height-default elementor-section-height-default data-id3773aa41 data-element_typesection data-settings{"background_background":"classic"}>div classelementor-container elementor-column-gap-default>div classelementor-column elementor-col-100 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