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HTTP/1.1 200 OKConnection: keep-aliveContent-Length: 29112Content-Type: text/htmlContent-Security-Policy: frame-ancestors self https://*.webflow.com http://*.webflow.com http://*.webflow.io http://webflow.com https://webflow.comAccept-Ranges: bytesAge: 0Date: Wed, 02 Oct 2024 23:22:01 GMTX-Served-By: cache-bfi-krnt7300065-BFIX-Cache: MISSX-Cache-Hits: 0X-Timer: S1727911322.722470,VS0,VE198Vary: x-wf-forwarded-proto, Accept-Encoding !DOCTYPE html>!-- Last Published: Fri Feb 14 2020 13:57:52 GMT+0000 (Coordinated Universal Time) -->html data-wf-domainbrand-manual.webflow.io data-wf-page599acbfd6dd4d50001b9db90 data-wf-site599acbfd6dd4d50001b9db91>head>meta charsetutf-8/>title>ICF Brand Manual/title>meta contentInternational Coach Federation (ICF) Brand Manual namedescription/>meta contentwidthdevice-width, initial-scale1 nameviewport/>link hrefhttps://assets.website-files.com/599acbfd6dd4d50001b9db91/css/brand-manual.38d5ff103.css relstylesheet typetext/css/>script srchttps://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js typetext/javascript>/script>script typetext/javascript>WebFont.load({ google: { families: Oswald:200,300,400,500,600,700,Open Sans:300,300italic,400,400italic,600,600italic,700,700italic,800,800italic,Roboto:300,regular,500 }});/script>script srchttps://use.typekit.net/sda4uex.js typetext/javascript>/script>script typetext/javascript>try{Typekit.load();}catch(e){}/script>!--if lt IE 9>script srchttps://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.min.js typetext/javascript>/script>!endif-->script typetext/javascript>!function(o,c){var nc.documentElement,t w-mod-;n.className+t+js,(ontouchstartin o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+t+touch)}(window,document);/script>link hrefhttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acc1eab717100012d805d_ICFFavicon_32.png relshortcut icon typeimage/x-icon/>link hrefhttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acc1a3f1ad60001ced5d7_WebClip2.jpg relapple-touch-icon/>script typetext/javascript>var _gaq _gaq || ;_gaq.push(_setAccount, UA-71915863-1, _trackPageview);(function() { var ga document.createElement(script); ga.src (https: document.location.protocol ? https://ssl : http://www) + .google-analytics.com/ga.js; var s document.getElementsByTagName(script)0; s.parentNode.insertBefore(ga, s);})();/script>/head>body>div data-collapsesmall data-animationdefault data-duration400 data-no-scroll1 classleft-navigation w-nav>a href# classlogo-link w-nav-brand>h1 classbrand-text>2020br/>ICF Brand Manual br/>& Style Guide/h1>/a>nav rolenavigation classnav-menu w-nav-menu>a href#introduction classnav-link w-nav-link>INTRODUCTION/a>a href#overview classnav-link w-nav-link>BRAND overview/a>a href#core classnav-link w-nav-link>CORE VALUES/a>a href#logos classnav-link w-nav-link>logos/a>a href#colors classnav-link w-nav-link>Colors/a>a href#type-faces classnav-link w-nav-link>type styles/a>a href/style-guide classnav-link w-nav-link>ICF-specific styles/a>a href/chapter-guidelines classnav-link w-nav-link>chapter guidelines/a>a href#questions classnav-link w-nav-link>Questions?/a>/nav>div classhamburger-button w-nav-button>div classw-icon-nav-menu>/div>/div>/div>div classcontent>div idhome classbanner>div classhero-title-wrapper>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5e3868b519062db1ba61794a_ICF_25Years_Color.png altInternational Coach Federation width300 classmain-logo/>h1 classhero-heading>2020 Brand Manualbr/>and Style Guide/h1>div>a hrefhttps://coachfederation.org/app/uploads/2020/02/2020BrandManual.pdf target_blank classhollow-button white>Download PDF Overview/a>/div>/div>/div>main idintroduction classsection>div classw-container>div classsection-title-group>h2 classsection-heading centered>Introduction/h2>div classsection-subheading center>With 35,000+ ICF Members, 29,000+ ICF Credential-holders and more than 140 Chapters around the world, maintaining the integrity of the ICF brand can be a difficult task. Consistent use of ICF logos, colors, fonts and styles enables ICF to maintain a clear, recognizable and unified brand identity, both within the ICF community and with all of our stakeholder groups. Without your help, ICF would not be able to present a cohesive message. Help us advocate for coaching in one strong, unified voice.br/>br/>If a question is not addressed in this manual, please contact ICF's Marketing and Communications team at a hrefmailto:icfpr@coachfederation.org?subjectBrand%20Manual>icfpr@coachfederation.org/a>. br/>/div>/div>/div>/main>section idoverview classsection>div classw-container>div classsection-title-group>h2 classsection-heading centered>Brand Overview/h2>/div>div classw-row>div classcolumn-0-padding w-col w-col-4>h3 classheading>Tagline/h3>p classparagraph>Advancing the art, science and practice of professional coaching./p>/div>div classcolumn-0-padding w-col w-col-4>h3 classheading-2>Vision Statement/h3>p classparagraph-2>Coaching is integral to a thriving society and every ICF Member represents the highest quality of professional coaching./p>/div>div classcolumn-0-padding w-col w-col-4>h3 classheading-3>Mission Statement/h3>p classparagraph-3>ICF exists to lead the global advancement of professional coaching./p>/div>/div>/div>/section>section idcore classsection>div classw-container>div classsection-title-group>h2 classcentered section-heading>Core Values/h2>div classsection-subheading center>We are committed to reliability, openness, acceptance and congruence and consider all parts of the ICF community mutually accountable to uphold the following values:/div>/div>div classw-row>div classcolumn-0-padding w-col w-col-3>h3 classheading-8>1. Integrity/h3>p classparagraph-5>We uphold the highest standards both for the coaching profession and our organization./p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-8>2. Excellence/h3>p classparagraph-6>We set and demonstrate standards of excellence for professional coaching quality, qualification and competence./p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-6 heading-8>3. Collaboration/h3>p classparagraph-7>We value the social connection and community building that occurs through collaborative partnership and co-created achievement./p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-5>4. Respect/h3>p classparagraph-8>We are inclusive and value the diversity and richness of our global stakeholders. We put people first, without compromising standards, policies and quality./p>/div>/div>/div>/section>section classcall-to-action-section>div classw-container>div classw-row>div classw-col w-col-8>h2 classcall-to-action-heading>Download the ICF Logo/h2>/div>div classalign-right w-col w-col-4>a hrefhttps://coachfederation.org/profile/member-toolkit/ target_blank classhollow-button white>Download/a>/div>/div>/div>/section>section idlogos classsection>div classw-container>div classsection-title-group>h2 classsection-heading centered>The ICF Logo/h2>div classsection-subheading center>The ICF logo may not be altered in any way./div>p classparagraph-9>br/>As a general rule, third parties may not use the International Coaching Federation (ICF) logo. There are limited circumstances under which third parties may use the ICF logo. The logo must always be used pursuant to the specifications on these pages to identify ICF or ICF services. Any use that falls outside of these specifications is strictly prohibited.br/>br/>Third parties may only use the logo under the following limited circumstances:In advertising, marketing collateral, or a website that references your connection with ICF (e.g., the material states that you are an ICF-accredited coach training program or ICF Member) provided that the area in which the ICF logo is used includes the corporate logo of at least one other company with which you have a similar relationship.br/>br/>Do not use the ICF logo in products, product packaging or other business services for which a formal license is required.The logo may link only to coachfederation.org. You may not use it to link to other pages on your website or any other websites.The logo may not be used to indicate any kind of endorsement by ICF of a company's product or service; or that any official status for any product or service has been conferred by or is otherwise associated with ICF; or to show any kind of relationship with ICF aside from those permitted above.br/>br/>The logo may not be displayed as a primary or prominent feature on any non-ICF materials. Companies using the logo pursuant to these guidelines must also display in the primary and more prominent position, their own logo(s), business name, product names, or other branding.The logo may not be imitated or used as a design feature in any manner.The logo may not be used in a manner that would disparage ICF or its products or services.Neither the logo nor the ICF name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like.Non-ICF materials should not mimic any ICF advertising, product packaging or website design.br/>br/>ICF reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in ICF's sole judgment, does not comply with these guidelines or might otherwise impair ICF's rights to the logo. ICF further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.br/>br/>ICF’s name (“International Coach Federation” or "International Coaching Federation"), acronym(“ICF”) and/or logo may not be usedby an individual or organization that isn’t directly affiliated with ICF.br/>br/>strong>NOTE: /strong>2020 will be a transitional year for ICF, where "International Coach Federation" and "International Coaching Federation" will be seen on brand materials. With this transition in mind, ICF Members and Credential-holders should continue to use the existing logos which say "International Coach Federation") until otherwise stated.br/>br/>strong data-new-linktrue>Examples of acceptable use include:/strong> /p>ul classlist>li classlist>ICF Global Members referring to themselves as such on their coaching business' website/li>li>An ICF Chapter launching a Facebook group according to the guidelines provided by ICF Global/li>li>ICF Credential-holders referring to themselves as such in press releases regarding career milestones/li>/ul>p>strong data-new-linktrue classimportant-text>Examples of unacceptable use include:/strong>/p>ul classlist>li classlist>Graduates of ICF-accredited coach-training programs calling themselves an "ICF coach"/li>li>Marketing a webinar with a title such as "How to Become an ICF Coach"/li>li>Creating a LinkedIn group with a title such as "ICF Coaches' Group"/li>/ul>/div>div classw-row>div classcolumn-0-padding w-col w-col-6>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5e3868b519062db1ba61794a_ICF_25Years_Color.png width300 alt/>h6 classheading-9>Horizontal Lockup/h6>/div>div classcolumn-0-padding w-col w-col-6>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5e3881ace78d25482de19c16_ICF_25Years_Stacked_Color.png width150 alt/>h3 classheading-9>Stacked Lockup/h3>/div>/div>div classw-row>div classcolumn-0-padding w-col w-col-3>h3 classheading-10>Background/h3>p classparagraph>The logo may be displayed on backgrounds that do not distract from the logo to ensure maximum and proper reproduction of the logo./p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-10>Color/h3>p classparagraph>The logo is a two-color graphical icon. It may be reproduced in one color (black or white) when necessary./p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-11>Placement/h3>p classparagraph>The logo should have at least .25” of clear space on all sides. /p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-12>Size/h3>p classparagraph>Minimum size should be 1.5" to maintain readability for the horizontal lockup and .75" for the stacked version. Optimal size is at least 2" wide for the horizontal lockup and 1" for the stacked./p>/div>/div>/div>/section>section idgallery classsection>div classw-container>div classsection-title-group>h2 classsection-heading centered>Incorrect Logo Use/h2>div classsection-subheading center>A few examples of what NOT to do./div>/div>a href# classgrid-fours w-inline-block w-lightbox>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5e386b0519062d7fc5618cb1_No14.png alt/>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbbd_No1.jpg alt/>script typeapplication/json classw-json>{ items: { url: https://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbb1_1f510c30-500px.jpg, fileName: 599acbfd6dd4d50001b9dbb1_1f510c30-500px.jpg, origFileName: 1f510c30-500px.jpg, width: 500, height: 500, size: 28987, type: image } }/script>/a>a href# classgrid-fours w-inline-block w-lightbox>img 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srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbaa_No6.jpg alt/>script typeapplication/json classw-json>{ items: { url: https://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, fileName: 599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, origFileName: 4e769802-500px.jpg, width: 500, height: 500, size: 31974, type: image } }/script>/a>a href# classgrid-fours w-inline-block w-lightbox>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbac_No5.jpg alt/>script typeapplication/json classw-json>{ items: { url: https://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, fileName: 599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, origFileName: 4e769802-500px.jpg, width: 500, height: 500, size: 31974, type: image } }/script>/a>a href# classgrid-fours w-inline-block w-lightbox>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dba9_No4.jpg alt/>script typeapplication/json classw-json>{ items: { url: https://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, fileName: 599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, origFileName: 4e769802-500px.jpg, width: 500, height: 500, size: 31974, type: image } }/script>/a>a href# classgrid-fours w-inline-block w-lightbox>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dba5_No3.jpg alt/>script typeapplication/json classw-json>{ items: { url: https://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, fileName: 599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, origFileName: 4e769802-500px.jpg, width: 500, height: 500, size: 31974, type: image } }/script>/a>/div>/section>section idcolors classsection>div classw-container>div classsection-title-group>h2 classsection-heading centered>Colors/h2>div classsection-subheading center>The ICF logo is a two-color graphical icon and should be applied as such whenever possible. The ICF Blue should not be used in percentages in order to achieve greater brand recognition and consistency./div>/div>div classw-row>div classcolor w-col w-col-6>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbb2_Blue.jpg width200 alt classgrid-image/>h3 classheading>BLUE/h3>p classcenter paragraph>strong>Pantone 072/strong>br/>C 100 M 95 Y 0 K 3br/>R 16 G 6 B 159br/>HEX #060E9F/p>/div>div classcolor w-col w-col-6>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd635ba94ee1f27393719_136.png width200 alt classgrid-image/>h3 classheading>Gold/h3>p classcenter paragraph>strong>Pantone 136/strong>br/>C 0 M 28 Y 87 K 0br/>R 255 G 191 B 63br/>HEX #FFB547/p>/div>/div>div classsection-subheading center>br/>This extended color palette increases the range of colors available to be used on ICF promotional materials. These colors can be used in percentages. Different combinations of colors can dramatically change the tone and appearance of a document, so it is important to consider how they will work together. br/>br/>strong>NOTE:/strong> em>These are accent colors only and should not overpower the corporate colors.br/>br/>/em>/div>div classw-row>div classcolumn-0-padding color w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd636b7955c07214bfdd9_3115.png width150 alt classgrid-image/>p classcenter para>strong>Pantone 3115/strong>br/>C 59 M 0 Y 14 K 0br/>R 0 G 193 B 213br/>HEX #00C1D5/p>/div>div classcolumn-0-padding color w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5bacf3b102d5e97f5952c311_warmred.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone Warm Redbr/>/strong>C 0 M 83 Y 80 K 0br/>R 249 G 66 B 58br/>HEX #FF5851/p>/div>div classcolumn-0-padding color w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd6357491496b5970247e_432.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 432 /strong>br/>C 65 M 26 Y 26 K 78br/>R 51 G 63 B 72br/>HEX #2C4251/p>/div>div classcolumn-0-padding color w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd635fb0eee03523c3c0f_537.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 537/strong>br/>C 21 M 7 Y 2 K 3 br/>R 187 G 199 B 214br/>HEX #BBC7D6/p>/div>/div>div classw-row>div classcolor w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd6351767a7d0000addc2_559.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 559/strong>br/>C 29 M 2 Y 24 K 3br/>R 173 G 202 B 184br/>HEX #ADCAB8/p>/div>div classcolor w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd635ba94eeba73393718_271.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 271/strong>br/>C 49 M 44 Y 0 K 0br/>R 149 G 149 B 210br/>HEX #9595D2/p>/div>div classcolor w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd635e5f89785d1df166b_188.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 188/strong>br/>C 16 M 100 Y 65 K 58br/>R 118 G 35 B 47br/>HEX #76232F/p>/div>div classw-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd6351767a7b5ce0addc1_310.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 310/strong>br/>C 48 M 0 Y 9 K 0br/>R 106 G 209 B 227br/>HEX #6AD1E3/p>/div>/div>/div>/section>section idtype-faces classsection>div classcontainer w-container>div classsection-title-group>h2 classsection-heading centered>Typefaces/h2>div classsection-subheading center>Recommended typeface for ICF documents, print and web materials is Proxima Nova. Arial can be used when Proxima Nova is not available./div>/div>div classw-row>div classcolumn-0-padding color center w-col w-col-6>h3 classheading>Proxima Nova/h3>p classcenter>Proxima Nova/p>p classcenter>em>Proxima Nova Italic/em>/p>p classcenter>strong>Proxima Nova Bold/strong>/p>p classcenter>strong>em>Proxima Nova Bold Italic/em>/strong>/p>/div>div classcolumn-0-padding color w-col w-col-6>h3 classheading>Arial/h3>p classarial center>Arial/p>p classarial center>em>Arial Italic/em>/p>p classarial center>strong>Arial Boldbr/>/strong>/p>p classarial center>strong>em>Arial Bold Italic/em>br/>/strong>/p>/div>/div>/div>/section>section idquestions classsection section-gray>div classw-container>div classsection-title-group>h2 classsection-heading centered>Questions?/h2>div classsection-subheading center>Please contact us with questions or concerns./div>/div>div classform-wrapper squeezed w-form>form idemail-form nameemail-form data-nameEmail Form>div classw-row>div classcolumn-remove-padding w-col w-col-6>input typetext idname-7 namename-7 data-nameName 7 placeholderName maxlength256 classform-field w-input/>/div>div classcolumn-remove-padding w-col w-col-6>input typeemail idemail-9 nameemail-9 data-nameEmail 9 placeholderEmail maxlength256 required classform-field w-input/>/div>/div>textarea idfield-4 namefield-4 placeholderMessage maxlength5000 data-nameField 4 classform-field text-area w-input>/textarea>input typesubmit valueSend Message data-waitPlease wait... classbutton full-width w-button/>/form>div classsuccess-message w-form-done>p classparagraph-form>Thank you! Your submission has been received!/p>/div>div classsuccess-message w-form-fail>p classparagraph-form>Oops! Something went wrong while submitting the form :(/p>/div>/div>/div>/section>footer classfooter center>div classw-container>div classfooter-text>span classtext-span>© 2020 International Coaching Federation/span>/div>/div>/footer>/div>script srchttps://d3e54v103j8qbb.cloudfront.net/js/jquery-3.4.1.min.220afd743d.js typetext/javascript integritysha256-CSXorXvZcTkaix6Yvo6HppcZGetbYMGWSFlBw8HfCJo crossoriginanonymous>/script>script srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/js/brand-manual.445dc093a.js typetext/javascript>/script>!--if lte IE 9>script src//cdnjs.cloudflare.com/ajax/libs/placeholders/3.0.2/placeholders.min.js>/script>!endif-->/body>/html>
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HTTP/1.1 200 OKConnection: keep-aliveContent-Length: 29112Content-Type: text/htmlContent-Security-Policy: frame-ancestors self https://*.webflow.com http://*.webflow.com http://*.webflow.io http://webflow.com https://webflow.comAccept-Ranges: bytesAge: 0Date: Wed, 02 Oct 2024 23:22:02 GMTX-Served-By: cache-bfi-krnt7300063-BFIX-Cache: MISSX-Cache-Hits: 0X-Timer: S1727911322.975321,VS0,VE148Vary: x-wf-forwarded-proto, Accept-Encoding !DOCTYPE html>!-- Last Published: Fri Feb 14 2020 13:57:52 GMT+0000 (Coordinated Universal Time) -->html data-wf-domainbrand-manual.webflow.io data-wf-page599acbfd6dd4d50001b9db90 data-wf-site599acbfd6dd4d50001b9db91>head>meta charsetutf-8/>title>ICF Brand Manual/title>meta contentInternational Coach Federation (ICF) Brand Manual namedescription/>meta contentwidthdevice-width, initial-scale1 nameviewport/>link hrefhttps://assets.website-files.com/599acbfd6dd4d50001b9db91/css/brand-manual.38d5ff103.css relstylesheet typetext/css/>script srchttps://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js typetext/javascript>/script>script typetext/javascript>WebFont.load({ google: { families: Oswald:200,300,400,500,600,700,Open Sans:300,300italic,400,400italic,600,600italic,700,700italic,800,800italic,Roboto:300,regular,500 }});/script>script srchttps://use.typekit.net/sda4uex.js typetext/javascript>/script>script typetext/javascript>try{Typekit.load();}catch(e){}/script>!--if lt IE 9>script srchttps://cdnjs.cloudflare.com/ajax/libs/html5shiv/3.7.3/html5shiv.min.js typetext/javascript>/script>!endif-->script typetext/javascript>!function(o,c){var nc.documentElement,t w-mod-;n.className+t+js,(ontouchstartin o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+t+touch)}(window,document);/script>link hrefhttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acc1eab717100012d805d_ICFFavicon_32.png relshortcut icon typeimage/x-icon/>link hrefhttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acc1a3f1ad60001ced5d7_WebClip2.jpg relapple-touch-icon/>script typetext/javascript>var _gaq _gaq || ;_gaq.push(_setAccount, UA-71915863-1, _trackPageview);(function() { var ga document.createElement(script); ga.src (https: document.location.protocol ? https://ssl : http://www) + .google-analytics.com/ga.js; var s document.getElementsByTagName(script)0; s.parentNode.insertBefore(ga, s);})();/script>/head>body>div data-collapsesmall data-animationdefault data-duration400 data-no-scroll1 classleft-navigation w-nav>a href# classlogo-link w-nav-brand>h1 classbrand-text>2020br/>ICF Brand Manual br/>& Style Guide/h1>/a>nav rolenavigation classnav-menu w-nav-menu>a href#introduction classnav-link w-nav-link>INTRODUCTION/a>a href#overview classnav-link w-nav-link>BRAND overview/a>a href#core classnav-link w-nav-link>CORE VALUES/a>a href#logos classnav-link w-nav-link>logos/a>a href#colors classnav-link w-nav-link>Colors/a>a href#type-faces classnav-link w-nav-link>type styles/a>a href/style-guide classnav-link w-nav-link>ICF-specific styles/a>a href/chapter-guidelines classnav-link w-nav-link>chapter guidelines/a>a href#questions classnav-link w-nav-link>Questions?/a>/nav>div classhamburger-button w-nav-button>div classw-icon-nav-menu>/div>/div>/div>div classcontent>div idhome classbanner>div classhero-title-wrapper>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5e3868b519062db1ba61794a_ICF_25Years_Color.png altInternational Coach Federation width300 classmain-logo/>h1 classhero-heading>2020 Brand Manualbr/>and Style Guide/h1>div>a hrefhttps://coachfederation.org/app/uploads/2020/02/2020BrandManual.pdf target_blank classhollow-button white>Download PDF Overview/a>/div>/div>/div>main idintroduction classsection>div classw-container>div classsection-title-group>h2 classsection-heading centered>Introduction/h2>div classsection-subheading center>With 35,000+ ICF Members, 29,000+ ICF Credential-holders and more than 140 Chapters around the world, maintaining the integrity of the ICF brand can be a difficult task. Consistent use of ICF logos, colors, fonts and styles enables ICF to maintain a clear, recognizable and unified brand identity, both within the ICF community and with all of our stakeholder groups. Without your help, ICF would not be able to present a cohesive message. Help us advocate for coaching in one strong, unified voice.br/>br/>If a question is not addressed in this manual, please contact ICF's Marketing and Communications team at a hrefmailto:icfpr@coachfederation.org?subjectBrand%20Manual>icfpr@coachfederation.org/a>. br/>/div>/div>/div>/main>section idoverview classsection>div classw-container>div classsection-title-group>h2 classsection-heading centered>Brand Overview/h2>/div>div classw-row>div classcolumn-0-padding w-col w-col-4>h3 classheading>Tagline/h3>p classparagraph>Advancing the art, science and practice of professional coaching./p>/div>div classcolumn-0-padding w-col w-col-4>h3 classheading-2>Vision Statement/h3>p classparagraph-2>Coaching is integral to a thriving society and every ICF Member represents the highest quality of professional coaching./p>/div>div classcolumn-0-padding w-col w-col-4>h3 classheading-3>Mission Statement/h3>p classparagraph-3>ICF exists to lead the global advancement of professional coaching./p>/div>/div>/div>/section>section idcore classsection>div classw-container>div classsection-title-group>h2 classcentered section-heading>Core Values/h2>div classsection-subheading center>We are committed to reliability, openness, acceptance and congruence and consider all parts of the ICF community mutually accountable to uphold the following values:/div>/div>div classw-row>div classcolumn-0-padding w-col w-col-3>h3 classheading-8>1. Integrity/h3>p classparagraph-5>We uphold the highest standards both for the coaching profession and our organization./p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-8>2. Excellence/h3>p classparagraph-6>We set and demonstrate standards of excellence for professional coaching quality, qualification and competence./p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-6 heading-8>3. Collaboration/h3>p classparagraph-7>We value the social connection and community building that occurs through collaborative partnership and co-created achievement./p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-5>4. Respect/h3>p classparagraph-8>We are inclusive and value the diversity and richness of our global stakeholders. We put people first, without compromising standards, policies and quality./p>/div>/div>/div>/section>section classcall-to-action-section>div classw-container>div classw-row>div classw-col w-col-8>h2 classcall-to-action-heading>Download the ICF Logo/h2>/div>div classalign-right w-col w-col-4>a hrefhttps://coachfederation.org/profile/member-toolkit/ target_blank classhollow-button white>Download/a>/div>/div>/div>/section>section idlogos classsection>div classw-container>div classsection-title-group>h2 classsection-heading centered>The ICF Logo/h2>div classsection-subheading center>The ICF logo may not be altered in any way./div>p classparagraph-9>br/>As a general rule, third parties may not use the International Coaching Federation (ICF) logo. There are limited circumstances under which third parties may use the ICF logo. The logo must always be used pursuant to the specifications on these pages to identify ICF or ICF services. Any use that falls outside of these specifications is strictly prohibited.br/>br/>Third parties may only use the logo under the following limited circumstances:In advertising, marketing collateral, or a website that references your connection with ICF (e.g., the material states that you are an ICF-accredited coach training program or ICF Member) provided that the area in which the ICF logo is used includes the corporate logo of at least one other company with which you have a similar relationship.br/>br/>Do not use the ICF logo in products, product packaging or other business services for which a formal license is required.The logo may link only to coachfederation.org. You may not use it to link to other pages on your website or any other websites.The logo may not be used to indicate any kind of endorsement by ICF of a company's product or service; or that any official status for any product or service has been conferred by or is otherwise associated with ICF; or to show any kind of relationship with ICF aside from those permitted above.br/>br/>The logo may not be displayed as a primary or prominent feature on any non-ICF materials. Companies using the logo pursuant to these guidelines must also display in the primary and more prominent position, their own logo(s), business name, product names, or other branding.The logo may not be imitated or used as a design feature in any manner.The logo may not be used in a manner that would disparage ICF or its products or services.Neither the logo nor the ICF name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like.Non-ICF materials should not mimic any ICF advertising, product packaging or website design.br/>br/>ICF reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in ICF's sole judgment, does not comply with these guidelines or might otherwise impair ICF's rights to the logo. ICF further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.br/>br/>ICF’s name (“International Coach Federation” or "International Coaching Federation"), acronym(“ICF”) and/or logo may not be usedby an individual or organization that isn’t directly affiliated with ICF.br/>br/>strong>NOTE: /strong>2020 will be a transitional year for ICF, where "International Coach Federation" and "International Coaching Federation" will be seen on brand materials. With this transition in mind, ICF Members and Credential-holders should continue to use the existing logos which say "International Coach Federation") until otherwise stated.br/>br/>strong data-new-linktrue>Examples of acceptable use include:/strong> /p>ul classlist>li classlist>ICF Global Members referring to themselves as such on their coaching business' website/li>li>An ICF Chapter launching a Facebook group according to the guidelines provided by ICF Global/li>li>ICF Credential-holders referring to themselves as such in press releases regarding career milestones/li>/ul>p>strong data-new-linktrue classimportant-text>Examples of unacceptable use include:/strong>/p>ul classlist>li classlist>Graduates of ICF-accredited coach-training programs calling themselves an "ICF coach"/li>li>Marketing a webinar with a title such as "How to Become an ICF Coach"/li>li>Creating a LinkedIn group with a title such as "ICF Coaches' Group"/li>/ul>/div>div classw-row>div classcolumn-0-padding w-col w-col-6>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5e3868b519062db1ba61794a_ICF_25Years_Color.png width300 alt/>h6 classheading-9>Horizontal Lockup/h6>/div>div classcolumn-0-padding w-col w-col-6>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5e3881ace78d25482de19c16_ICF_25Years_Stacked_Color.png width150 alt/>h3 classheading-9>Stacked Lockup/h3>/div>/div>div classw-row>div classcolumn-0-padding w-col w-col-3>h3 classheading-10>Background/h3>p classparagraph>The logo may be displayed on backgrounds that do not distract from the logo to ensure maximum and proper reproduction of the logo./p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-10>Color/h3>p classparagraph>The logo is a two-color graphical icon. It may be reproduced in one color (black or white) when necessary./p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-11>Placement/h3>p classparagraph>The logo should have at least .25” of clear space on all sides. /p>/div>div classcolumn-0-padding w-col w-col-3>h3 classheading-12>Size/h3>p classparagraph>Minimum size should be 1.5" to maintain readability for the horizontal lockup and .75" for the stacked version. Optimal size is at least 2" wide for the horizontal lockup and 1" for the stacked./p>/div>/div>/div>/section>section idgallery classsection>div classw-container>div classsection-title-group>h2 classsection-heading centered>Incorrect Logo Use/h2>div classsection-subheading center>A few examples of what NOT to do./div>/div>a href# classgrid-fours w-inline-block w-lightbox>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5e386b0519062d7fc5618cb1_No14.png alt/>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbbd_No1.jpg alt/>script typeapplication/json classw-json>{ items: { url: https://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbb1_1f510c30-500px.jpg, fileName: 599acbfd6dd4d50001b9dbb1_1f510c30-500px.jpg, origFileName: 1f510c30-500px.jpg, width: 500, height: 500, size: 28987, type: image } }/script>/a>a href# classgrid-fours w-inline-block w-lightbox>img 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srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbaa_No6.jpg alt/>script typeapplication/json classw-json>{ items: { url: https://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, fileName: 599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, origFileName: 4e769802-500px.jpg, width: 500, height: 500, size: 31974, type: image } }/script>/a>a href# classgrid-fours w-inline-block w-lightbox>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbac_No5.jpg alt/>script typeapplication/json classw-json>{ items: { url: https://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, fileName: 599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, origFileName: 4e769802-500px.jpg, width: 500, height: 500, size: 31974, type: image } }/script>/a>a href# classgrid-fours w-inline-block w-lightbox>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dba9_No4.jpg alt/>script typeapplication/json classw-json>{ items: { url: https://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, fileName: 599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, origFileName: 4e769802-500px.jpg, width: 500, height: 500, size: 31974, type: image } }/script>/a>a href# classgrid-fours w-inline-block w-lightbox>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dba5_No3.jpg alt/>script typeapplication/json classw-json>{ items: { url: https://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, fileName: 599acbfd6dd4d50001b9dbae_4e769802-500px.jpg, origFileName: 4e769802-500px.jpg, width: 500, height: 500, size: 31974, type: image } }/script>/a>/div>/section>section idcolors classsection>div classw-container>div classsection-title-group>h2 classsection-heading centered>Colors/h2>div classsection-subheading center>The ICF logo is a two-color graphical icon and should be applied as such whenever possible. The ICF Blue should not be used in percentages in order to achieve greater brand recognition and consistency./div>/div>div classw-row>div classcolor w-col w-col-6>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/599acbfd6dd4d50001b9dbb2_Blue.jpg width200 alt classgrid-image/>h3 classheading>BLUE/h3>p classcenter paragraph>strong>Pantone 072/strong>br/>C 100 M 95 Y 0 K 3br/>R 16 G 6 B 159br/>HEX #060E9F/p>/div>div classcolor w-col w-col-6>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd635ba94ee1f27393719_136.png width200 alt classgrid-image/>h3 classheading>Gold/h3>p classcenter paragraph>strong>Pantone 136/strong>br/>C 0 M 28 Y 87 K 0br/>R 255 G 191 B 63br/>HEX #FFB547/p>/div>/div>div classsection-subheading center>br/>This extended color palette increases the range of colors available to be used on ICF promotional materials. These colors can be used in percentages. Different combinations of colors can dramatically change the tone and appearance of a document, so it is important to consider how they will work together. br/>br/>strong>NOTE:/strong> em>These are accent colors only and should not overpower the corporate colors.br/>br/>/em>/div>div classw-row>div classcolumn-0-padding color w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd636b7955c07214bfdd9_3115.png width150 alt classgrid-image/>p classcenter para>strong>Pantone 3115/strong>br/>C 59 M 0 Y 14 K 0br/>R 0 G 193 B 213br/>HEX #00C1D5/p>/div>div classcolumn-0-padding color w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5bacf3b102d5e97f5952c311_warmred.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone Warm Redbr/>/strong>C 0 M 83 Y 80 K 0br/>R 249 G 66 B 58br/>HEX #FF5851/p>/div>div classcolumn-0-padding color w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd6357491496b5970247e_432.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 432 /strong>br/>C 65 M 26 Y 26 K 78br/>R 51 G 63 B 72br/>HEX #2C4251/p>/div>div classcolumn-0-padding color w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd635fb0eee03523c3c0f_537.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 537/strong>br/>C 21 M 7 Y 2 K 3 br/>R 187 G 199 B 214br/>HEX #BBC7D6/p>/div>/div>div classw-row>div classcolor w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd6351767a7d0000addc2_559.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 559/strong>br/>C 29 M 2 Y 24 K 3br/>R 173 G 202 B 184br/>HEX #ADCAB8/p>/div>div classcolor w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd635ba94eeba73393718_271.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 271/strong>br/>C 49 M 44 Y 0 K 0br/>R 149 G 149 B 210br/>HEX #9595D2/p>/div>div classcolor w-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd635e5f89785d1df166b_188.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 188/strong>br/>C 16 M 100 Y 65 K 58br/>R 118 G 35 B 47br/>HEX #76232F/p>/div>div classw-col w-col-3>img srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/5babd6351767a7b5ce0addc1_310.png width150 alt classgrid-image/>p classcenter paragraph>strong>Pantone 310/strong>br/>C 48 M 0 Y 9 K 0br/>R 106 G 209 B 227br/>HEX #6AD1E3/p>/div>/div>/div>/section>section idtype-faces classsection>div classcontainer w-container>div classsection-title-group>h2 classsection-heading centered>Typefaces/h2>div classsection-subheading center>Recommended typeface for ICF documents, print and web materials is Proxima Nova. Arial can be used when Proxima Nova is not available./div>/div>div classw-row>div classcolumn-0-padding color center w-col w-col-6>h3 classheading>Proxima Nova/h3>p classcenter>Proxima Nova/p>p classcenter>em>Proxima Nova Italic/em>/p>p classcenter>strong>Proxima Nova Bold/strong>/p>p classcenter>strong>em>Proxima Nova Bold Italic/em>/strong>/p>/div>div classcolumn-0-padding color w-col w-col-6>h3 classheading>Arial/h3>p classarial center>Arial/p>p classarial center>em>Arial Italic/em>/p>p classarial center>strong>Arial Boldbr/>/strong>/p>p classarial center>strong>em>Arial Bold Italic/em>br/>/strong>/p>/div>/div>/div>/section>section idquestions classsection section-gray>div classw-container>div classsection-title-group>h2 classsection-heading centered>Questions?/h2>div classsection-subheading center>Please contact us with questions or concerns./div>/div>div classform-wrapper squeezed w-form>form idemail-form nameemail-form data-nameEmail Form>div classw-row>div classcolumn-remove-padding w-col w-col-6>input typetext idname-7 namename-7 data-nameName 7 placeholderName maxlength256 classform-field w-input/>/div>div classcolumn-remove-padding w-col w-col-6>input typeemail idemail-9 nameemail-9 data-nameEmail 9 placeholderEmail maxlength256 required classform-field w-input/>/div>/div>textarea idfield-4 namefield-4 placeholderMessage maxlength5000 data-nameField 4 classform-field text-area w-input>/textarea>input typesubmit valueSend Message data-waitPlease wait... classbutton full-width w-button/>/form>div classsuccess-message w-form-done>p classparagraph-form>Thank you! Your submission has been received!/p>/div>div classsuccess-message w-form-fail>p classparagraph-form>Oops! Something went wrong while submitting the form :(/p>/div>/div>/div>/section>footer classfooter center>div classw-container>div classfooter-text>span classtext-span>© 2020 International Coaching Federation/span>/div>/div>/footer>/div>script srchttps://d3e54v103j8qbb.cloudfront.net/js/jquery-3.4.1.min.220afd743d.js typetext/javascript integritysha256-CSXorXvZcTkaix6Yvo6HppcZGetbYMGWSFlBw8HfCJo crossoriginanonymous>/script>script srchttps://assets.website-files.com/599acbfd6dd4d50001b9db91/js/brand-manual.445dc093a.js typetext/javascript>/script>!--if lte IE 9>script src//cdnjs.cloudflare.com/ajax/libs/placeholders/3.0.2/placeholders.min.js>/script>!endif-->/body>/html>
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