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position:fixed; left:0; top:0; width:100%; height: 275px> filter idblur-3> fegaussianblur stddeviation3> /filter> filter idblur-5> fegaussianblur stddeviation5> /filter> filter idblur-8> fegaussianblur stddeviation8> /filter> /svg> div classheader-wrapper avatar-style-square > header idheader> div classblog-title content> figure classavatar-wrapper animate > a href/ stylebackground-image: url(https://64.media.tumblr.com/avatar_0bf3a95868b4_128.pnj) classuser-avatar>img srchttps://64.media.tumblr.com/avatar_0bf3a95868b4_128.pnj alt classprint-only invisible>/a> /figure> div classtitle-group animate > h1>a href/>Likefolio Field Notes/a>/h1> h6 classM-0 Mt-10 tt-u contributor-badge>/h6> /div> /div> div classexposed-nav-wrapper content> nav classnav-menu> ul classyfc-pages>li>a href/ classpage>Home span classglyphicon glyphicon-chevron-down>/span>/a>/li>li>a href/GetStarted classpage>For Institutions span classglyphicon glyphicon-chevron-down>/span>/a>/li>li>a href/app classpage>Get App span classglyphicon glyphicon-chevron-down>/span>/a>/li>li>a href/archive>Archive span classglyphicon glyphicon-chevron-down>/span>/a>/li>li classembedded-social-btns> ul classnav-social> li>a hrefhttps://twitter.com/likefolio>span classicon icon-miab_social-twitter>/span>/a>/li>li>a hrefhttps://facebook.com/likefolio>span classicon icon-miab_social-fb>/span>/a>/li>li>a hrefhttps://instagram.com/likefolio>span classicon icon-miab_social-instagram>/span>/a>/li>/ul> /li> /ul> /nav> /div> /header> /div> div classpage-content clearfix> section classyfc-col right-column> div classmod about> h4>About/h4> h3>Likefolio Field Notes/h3> p classabout__description>LikeFolio discovers powerful investment opportunities by tracking consumer enthusiasm for the brands and products behind tomorrows hot stocks./p> a classabout__follow rolebutton hrefhttps://www.tumblr.com/follow/likefolio target_blank>+ FOLLOW THIS TUMBLR/a> ul classyfc-social-shares> li>a hrefmailto:andy@likefolio.com titlecontact me>i classicon glyphicon glyphicon-envelope>/i>/a>/li> li>a hrefhttps://twitter.com/likefolio>i classicon icon-miab_social-twitter>/i>/a>/li> li>a hrefhttps://facebook.com/likefolio>i classicon icon-miab_social-fb>/i>/a>/li> li>a hrefhttps://instagram.com/likefolio>i classicon icon-miab_social-instagram>/i>/a>/li> li>i classicon>/i>/li> li>i classicon>/i>/li> /ul> /div> div classmod custom-ad> a hrefhttp://likefolio.com>img srchttps://static.tumblr.com/2211b3b45290f425bd345d3f338da28b/rwxh1hr/jxNnkqrjl/tumblr_static_2wn4v2fnts6co4w0w4swosw8g.jpg/>/a> /div> div idyfc-recent-stocks classmod styledisplay:none;>h3>Recently Tagged Stocks/h3>/div> /section> div idposts classyfc-col left-column clearfix avatar-style-square exposed-nav > div data-page-id1> article classd-b text not-page post-173263780752 active data-post-idpost_173263780752> div classpost-wrapper clearfix> div idpost_173263780752 classpost> div classpost-inner> div classpost-hd clearfix> div classpost-hdl clearfix>a hrefhttps://blog.likefolio.com/post/173263780752/is-tesla-in-real-trouble classtt-u>likefolio/a> a classfollow-btn hrefhttps://www.tumblr.com/follow/likefolio>span>Follow/span>/a>a classpost-time td-n hrefhttps://blog.likefolio.com/post/173263780752/is-tesla-in-real-trouble data-timestamp1524589066> span classpublish-time d-n>12:57 PM/span> span classpublish-date d-n>Apr 24, 2018 at 12:57 PM/span> /a> /div> div classpost-hdr clearfix>/div> /div> div classpost-bd> h2>a hrefhttps://blog.likefolio.com/post/173263780752/is-tesla-in-real-trouble>Is Tesla in Real Trouble?/a>/h2> div classbody-text>p>Holes have started to appear in Tesla’s sunny outlook. /p>p>A b>a hrefhttp://pages.likefolio.com/tesla-trouble?utm_campaignTesla%20Report&utm_sourcetumblr&utm_mediumsocial>new report from LikeFolio/a>/b>, which tracks social media mentions of brands and products, shows a drop in consumer happiness levels for the company, as well as some bright spots in the social data./p>p>Consumer Reports said a hrefhttps://www.cnbc.com/2018/02/28/consumer-reports-says-tesla-model-3-is-fun-to-drive-but-has-some-flaws.html>Tesla Model 3 was fun, but had flaws/a> and some features were disappointing. Real trouble arose in late March when a a hrefhttps://www.bloomberg.com/graphics/2018-tesla-tracker/>Bloomberg Model 3 tracker/a> indicated a hrefhttp://money.cnn.com/2018/03/28/news/companies/tesla-model-3-cash-crunch/index.html>Tesla would not hit the pace goal for Q1/a>: 2,500 Model 3 units/week. /p>p>Musk attempted to control the narrative with an April Fools Bankruptcy joke. In the meantime, production increased to 2,000 units per week (but still a hrefhttps://www.theverge.com/2018/4/2/17188894/tesla-model-3-production-target-elon-musk>fell short of 2,500 unit per week goal/a> set to be reached by end of Q1). This was enough to bump the stock back up a little. But on April 3, a hrefhttp://ir.tesla.com/releasedetail.cfm?ReleaseID1062670>TSLA missed Q1 production pace goals/a>. /p>h2>Are Consumers Happy With Tesla Vehicles?/h2>p>Yes, but…. br />/p>figure classtmblr-full data-orig-height520 data-orig-width1024>img srchttps://64.media.tumblr.com/08c74d2c4a158a4eb32c52d8c8b04a4e/tumblr_inline_p7p80aDHN51qfslfl_500.png data-orig-height520 data-orig-width1024 width500 height254 altimage />/figure>p>Happiness has begun to drop, and recently hit new lows, as the company has pushed back delivery dates and delivered a product that is not quite living up to the expectations of the consumer. This has competitors like GM, Ford and Mercedes licking their chops…and catching up on technology./p>p>In fact, we’ve even seen BMW overtake Tesla in terms of consumer happiness… not a great signal…/p>figure classtmblr-full data-orig-height520 data-orig-width1024>img srchttps://64.media.tumblr.com/a87f4b922966e1401aa51845bfcebbab/tumblr_inline_p7p814UGHi1qfslfl_500.png data-orig-height520 data-orig-width1024 width500 height254 altimage />/figure>h2>Tesla’s outlook from here/h2>p>While the consumer sentiment numbers are quite concerning, the report goes on to lay out reasons for investors to have faith in Elon Musk, and details the impact of his success at getting a Tesla to actually orbit the Earth…br />br />The a hrefhttp://pages.likefolio.com/tesla-trouble?utm_campaignTesla%20Report&utm_sourcetumblr&utm_mediumsocial>full report can be downloaded here./a>/p>/div> /div> div classexpando-btn>Read More »/div> ul classpost-tags> li>a hrefhttps://blog.likefolio.com/tagged/%24TSLA classyfc-tag>$TSLA/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24GM classyfc-tag>$GM/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24BMW classyfc-tag>$BMW/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24F classyfc-tag>$F/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/Tesla classyfc-tag>Tesla/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/elon%20musk classyfc-tag>elon musk/a>/li> /ul> div classpost-ft last-child clearfix> div classpost-ftl>a classpost-notes hrefhttps://blog.likefolio.com/post/173263780752/is-tesla-in-real-trouble#notes>2 notes/a> /div> div classpost-ftr>div classpost-controls> ul> li classshare-control> nav classpop> a href# classshare selector icon-export>/a> div classpop-menu share-menu south idshare_173263780752> ul> li classopen-in-app>a href# classshare-item open-in-app data-post173263780752>Open in app/a>/li> li classyfc-caged>a 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data-post-id173263780752 data-blog-namelikefolio idlike_button_173263780752>iframe idlike_iframe_173263780752 srchttps://assets.tumblr.com/assets/html/like_iframe.html?_vc96f30edcf75919c3976e1403422560b#namelikefolio&post_id173263780752&colorblack&rkj6yqZz8l&slugis-tesla-in-real-trouble scrollingno width14 height14 frameborder0 classlike_toggle allowTransparencytrue namelike_iframe_173263780752>/iframe>/div> div classcustom-like>/div> /li> /ul> /div> /div> /div> /div> /div> /div> /article> article classd-b text not-page post-166579169902 active data-post-idpost_166579169902> div classpost-wrapper clearfix> div idpost_166579169902 classpost> div classpost-inner> div classpost-hd clearfix> div classpost-hdl clearfix>a hrefhttps://blog.likefolio.com/post/166579169902/breakout-coming-consumers-are-flocking-to classtt-u>likefolio/a> a classfollow-btn hrefhttps://www.tumblr.com/follow/likefolio>span>Follow/span>/a>a classpost-time td-n hrefhttps://blog.likefolio.com/post/166579169902/breakout-coming-consumers-are-flocking-to data-timestamp1508442667> span classpublish-time d-n>3:51 PM/span> span classpublish-date d-n>Oct 19, 2017 at 3:51 PM/span> /a> /div> div classpost-hdr clearfix>/div> /div> div classpost-bd> h2>a hrefhttps://blog.likefolio.com/post/166579169902/breakout-coming-consumers-are-flocking-to>Breakout coming? Consumers are flocking to Wyndham’s hotels./a>/h2> div classbody-text>p>Wyndham Worldwide (NYSE:WYN) is b>currently registering all-time highs in purchase intent (bookings)/b> according to a hrefhttps://home.likefolio.com>LikeFolio/a>, which specializes in tracking consumer purchasing behavior./p>p>Here’s a look at Wyndham brand a hrefhttps://home.likefolio.com/purchase-intent-mention-pim/>purchase intent mentions/a> (in green). This data point tracks the number of times consumers talk about booking a room or staying at any of the company’s 20 brands comprising over 8,000 hotels:/p>figure data-orig-width1024 data-orig-height512 classtmblr-full>img srchttps://64.media.tumblr.com/9cd80c0a8220bf8d7da98947dd84d7c2/tumblr_inline_oy343tgJVI1qfslfl_500.png data-orig-width1024 data-orig-height512 width500 height250 altimage />/figure>p>As you can see, these mentions are showing extremely strong growth, pushing into all-time highs for the company. This surge in consumer spending is occurring right as the stock makes new all-time highs and analysts are beginning to say thata hrefhttps://www.zacks.com/stock/news/278898/heres-why-you-should-buy-wyndham-wyn-stock-right-away?cidCS-MKTWTCH-HL-278898> you should buy Wyndham stock right away./a> /p>h2>Are Wyndham brands consumers happy?/h2>p>To find out, we look at the a hrefhttps://home.likefolio.com/social-sentiment/>consumer happiness level/a> of Wyndham Worldwide in comparison to some of the other top hospitality companies. br />/p>figure data-orig-width1077 data-orig-height774 classtmblr-full>img srchttps://64.media.tumblr.com/0538e1b38ee03100f4165b510cede2f4/tumblr_inline_oy3454dDh41qfslfl_500.png data-orig-width1077 data-orig-height774 width500 height359 altimage />/figure>p>br />/p>p>While WYN doesn’t have the highest levels of consumer happiness, a hrefhttp://www.nbtworld.com/consumers-happier-with-airlines-prefer-smaller-travel-websites-according-to-american-customer-satisfaction-index/>it never really has/a>. More luxurious brands, like Hyatt (NYSE:H) and Hilton (NYSE:HLT) have higher levels of consumer happiness likely because they provide aa hrefhttps://skift.com/2016/05/05/ranking-the-big-hotel-brands-and-loyalty-programs-by-customer-satisfaction/> more upscale hotel stay./a> Wyndham brands offer a more affordable stay, with less luxuries, at the economy/midscale level. /p>p>This potential upside in consumer happiness is important as Wyndham approaches a split of its company into two divisions in early 2018. The hotels division will be able to better focus on the consumer experience, creating happier, more loyal customers./p>h2>Travel Industry Breakout? /h2>p>It’s not just Wyndham seeing an updraft in consumer spending. In fact, when we look across the travel industry, we see several names following a similar pattern of purchase intent mentions at or near all-time highs./p>p>Southwest Airlines Co. (NYSE:LUV) and Alaska Air Group, Inc. (NYSE:ALK) are two airlines that recently a hrefhttp://www.wsj.com/newhighs>hit new high/a>s in purchase intent data. Carnival Cruise Lines (NYSE:CCL) is also powering forward as earnings over the next few years are a hrefhttps://finance.yahoo.com/news/investors-already-priced-carnival-plc-135911111.html>expected to increase by 61.29%/a>, indicating a highly optimistic future ahead. Despite economic and political uncertainty in parts of the world, overall demand fora hrefhttps://finance.yahoo.com/news/zacks-industry-outlook-highlights-marriott-133001500.html> travel and hospitality services continues to rise/a>, a trend we are seeing consistently in the LikeFolio consumer data.br />/p>h2>Playing Wyndham from here/h2>p>Wyndham is a hrefhttp://investor.wyndhamworldwide.com/phoenix.zhtml?c200690&pirol-news&nyo0>set to announce/a> their earnings on October 25, 2017. Based on 4 analysts’ forecasts,a hrefhttp://www.nasdaq.com/earnings/report/wyn> the consensus EPS forecast for the quarter /a>is $2.01, which would be an increase of 12 cents/share over the same quarter a year ago. /p>p>Historically, LikeFolio data has been a leading indicator of Wyndham (and other travel industry stocks) by 2-4 months, which means we could be in for a serious run to all-time highs as we turn the calendar page into 2018…/p>p>On the a hrefhttps://home.likefolio.com/app>LikeFolio app/a>, we will continue to alert app users to shifts in consumer data for these stocks, as well as some big opportunities currently forming in other consumer-facing industries./p>/div> /div> div classexpando-btn>Read More »/div> ul classpost-tags> li>a hrefhttps://blog.likefolio.com/tagged/%24WYN classyfc-tag>$WYN/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24H classyfc-tag>$H/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24ALK classyfc-tag>$ALK/a>/li> li>a 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hrefhttps://www.tumblr.com/follow/likefolio>span>Follow/span>/a>a classpost-time td-n hrefhttps://blog.likefolio.com/post/160993527877/is-buffalo-wild-wings-in-trouble data-timestamp1495567561> span classpublish-time d-n>3:26 PM/span> span classpublish-date d-n>May 23, 2017 at 3:26 PM/span> /a> /div> div classpost-hdr clearfix>/div> /div> div classpost-bd> h2>a hrefhttps://blog.likefolio.com/post/160993527877/is-buffalo-wild-wings-in-trouble>Is Buffalo Wild Wings in trouble?/a>/h2> div classbody-text>p>Shares of $BWLD have been under stress for the past week and are in danger of falling dramatically, as data gathered from social media indicates sharp declines in customers for the wing-based restaurant./p>p>At a hrefhttps://home.likefolio.com>LikeFolio/a>, we track every twitter mention of Buffalo Wild Wings (including many of its slang references) and look for mentions that indicate the person is actually eating in the restaurant or ordering food from BWLD./p>h2>b>Less customers, and less customer happiness/b>/h2>p>Here’s what purchase intent mentions for Buffalo Wild Wings look like over the past 5 years:/p>p classread_more_container>a hrefhttps://blog.likefolio.com/post/160993527877/is-buffalo-wild-wings-in-trouble classread_more>Keep reading/a>/p>/div> /div> div classexpando-btn>Read More »/div> ul classpost-tags> li>a hrefhttps://blog.likefolio.com/tagged/%24BWLD classyfc-tag>$BWLD/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24DPZ classyfc-tag>$DPZ/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24YUM classyfc-tag>$YUM/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/social%20data classyfc-tag>social data/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/stock%20market classyfc-tag>stock market/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/likefolio classyfc-tag>likefolio/a>/li> /ul> div classpost-ft last-child clearfix> div classpost-ftl>a classpost-notes hrefhttps://blog.likefolio.com/post/160993527877/is-buffalo-wild-wings-in-trouble#notes>1 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/div> /div> /div> /article> article classd-b text not-page post-158664894887 active data-post-idpost_158664894887> div classpost-wrapper clearfix> div idpost_158664894887 classpost> div classpost-inner> div classpost-hd clearfix> div classpost-hdl clearfix>a hrefhttps://blog.likefolio.com/post/158664894887/is-the-backlash-against-starbucks-real classtt-u>likefolio/a> a classfollow-btn hrefhttps://www.tumblr.com/follow/likefolio>span>Follow/span>/a>a classpost-time td-n hrefhttps://blog.likefolio.com/post/158664894887/is-the-backlash-against-starbucks-real data-timestamp1490102569> span classpublish-time d-n>9:22 AM/span> span classpublish-date d-n>Mar 21, 2017 at 9:22 AM/span> /a> /div> div classpost-hdr clearfix>/div> /div> div classpost-bd> h2>a hrefhttps://blog.likefolio.com/post/158664894887/is-the-backlash-against-starbucks-real>Is the backlash against Starbucks real?/a>/h2> div classbody-text>p>On January 29, Starbucks reacted to President Trump’s travel ban by a hrefhttps://news.starbucks.com/news/living-our-values-in-uncertain-times>issuing a statement that it would hire 10,000 refugees/a>. This announcement has backfired with consumers in a big way./p>p>Consumers aren’t happy:br />br />/p>figure classtmblr-full data-orig-height525 data-orig-width897>img srchttps://64.media.tumblr.com/fa39c7ccb52ca5c5ac1191ddf348e6e4/tumblr_inline_on62bficnT1qfslfl_500.png data-orig-height525 data-orig-width897 width500 height293 altimage />/figure>p>br />The backlash was immediate. Over the next few days, consumer buzz on Twitter spiked higher…and not in a good way. During that those few days, Starbucks saw its a hrefhttps://home.likefolio.com/social-sentiment/>Consumer Happiness/a> level go from its normally impressive 75% positive all the way down to 40% positive. That’s right—six out of every 10 opinionated tweets about the company were negative:br />br />/p>figure classtmblr-full data-orig-height1472 data-orig-width2144>img srchttps://64.media.tumblr.com/43d0361926b1923ea94e368cc8f9806e/tumblr_inline_on62c4FrFu1qfslfl_500.png data-orig-height1472 data-orig-width2144 width500 height343 altimage />/figure>p>br />Throughout 2016, Consumer Happiness for Starbucks ranged 70-75%. Now it’s at 66%. This is the 7-day average, so that 66% does NOT include anything from the huge backlash immediately following the announcement. /p>p>b>A loss of 7-9% in consumer happiness levels is a big problem, especially when it is sustained for a significant period of time like this.i>/i>/b>/p>p>For comparison, McDonald’s customer happiness has averaged around 67-69% consistently. This means Starbucks went from 4-5 points better than McDonald’s to 3 points worse, which means poor comparisons for the company. Even worse, it’s b>the kind of data we see when consumers are in the process of making behavioral shifts/b> that could have lasting impact on same store sales and revenue reports into the future./p>h2>Is Starbucks losing business?/h2>p>To see whether the backlash is affecting actual spending, we need to drill down into a hrefhttp://home.likefolio.com/purchase-intent-mention-pim/>LikeFolio’s Consumer Spend/a> metrics for the company. These are measurements of people actually talking about being in the stores and buying the products… LikeFolio’s is the most unique and powerful data set./p>p>The results are clear:/p>figure classtmblr-full data-orig-height1199 data-orig-width1768>img srchttps://64.media.tumblr.com/330255e897319683a55f1c2a45ea6505/tumblr_inline_on62dbeRN91qfslfl_500.png data-orig-height1199 data-orig-width1768 width500 height339 altimage />/figure>p>Starbucks has seen Consumer Spend mentions BELOW its one-year moving average for 80% of the days since the refugee hiring announcement./p>figure classtmblr-full data-orig-height1199 data-orig-width1768>img srchttps://64.media.tumblr.com/ce7c1d5777ccb43af3e628f178a3953a/tumblr_inline_on62e6Imnz1qfslfl_500.png data-orig-height1199 data-orig-width1768 width500 height339 altimage />/figure>p>Meanwhile, McDonald’s has seen Consumer Spend mentions above its one-year average for over 90% of days since the announcement./p>p>In other words, b>i>since the announcement, Starbucks is shrinking while McDonald’s is growing./i>/b>/p>h2>Fallout/h2>p>The data is clear – consumers are not happy with Starbucks’ decision to prioritize hiring refugees. /p>p>As a direct result of Starbucks’ announcement to hire 10,000 refugees, tb>he company’s brand value has taken a significant hit, they’re losing market share to competitors, and sales are dropping./b>/p>p>Analysts, using outdated consumer surveys, are finally coming to the same conclusions that social data from a hrefhttp://home.likefolio.com>LikeFolio/a> revealed to us weeks ago – Starbucks is in trouble./p>/div> /div> div classexpando-btn>Read More »/div> ul classpost-tags> li>a hrefhttps://blog.likefolio.com/tagged/%24SBUX classyfc-tag>$SBUX/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24MCD classyfc-tag>$MCD/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24DNKN classyfc-tag>$DNKN/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/social%20data classyfc-tag>social data/a>/li> li>a 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L17.142,12.203>/path>/svg>/a>/li> li classlike-control> div classlike_button data-post-id158664894887 data-blog-namelikefolio idlike_button_158664894887>iframe idlike_iframe_158664894887 srchttps://assets.tumblr.com/assets/html/like_iframe.html?_vc96f30edcf75919c3976e1403422560b#namelikefolio&post_id158664894887&colorblack&rkCP1S71Yw&slugis-the-backlash-against-starbucks-real scrollingno width14 height14 frameborder0 classlike_toggle allowTransparencytrue namelike_iframe_158664894887>/iframe>/div> div classcustom-like>/div> /li> /ul> /div> /div> /div> /div> /div> /div> /article> article classd-b text not-page post-157529515477 active data-post-idpost_157529515477> div classpost-wrapper clearfix> div idpost_157529515477 classpost> div classpost-inner> div classpost-hd clearfix> div classpost-hdl clearfix>a hrefhttps://blog.likefolio.com/post/157529515477/keep-a-close-eye-on-these-big-game-ad-winners classtt-u>likefolio/a> a classfollow-btn hrefhttps://www.tumblr.com/follow/likefolio>span>Follow/span>/a>a classpost-time td-n hrefhttps://blog.likefolio.com/post/157529515477/keep-a-close-eye-on-these-big-game-ad-winners data-timestamp1487689717> span classpublish-time d-n>10:08 AM/span> span classpublish-date d-n>Feb 21, 2017 at 10:08 AM/span> /a> /div> div classpost-hdr clearfix>/div> /div> div classpost-bd> h2>a hrefhttps://blog.likefolio.com/post/157529515477/keep-a-close-eye-on-these-big-game-ad-winners>Keep a close eye on these Big Game Ad Winners/a>/h2> div classbody-text>p>Two weeks ago, the a hrefhttps://tickertape.tdameritrade.com/trading/2017/02/td-ameritrade-ad-challenge>TD Ameritrade Ad challenge/a> took a unique approach to the Super Bowl, focusing on determining the public companies that got the most positive impact out of the commercials shown during the game. At $5 million per 30 second spot, investors want to know which companies are best utilizing their marketing dollars./p>p>To to this, the firm used a hrefhttps://likefolio.com/>LikeFolio’s/a> social data technology to track “definitely positive mentions” on Twitter of the brands and products advertised in the Super Bowl. Scores for each brand and product were added together to determine an overall score for each publicly traded company, resulting in a a hrefhttp://www.foxbusiness.com/features/2017/02/06/these-brands-won-super-bowl-ad-blitz.html>clear list of companies that got the most out of their advertising dollar/a>./p>p>br />/p>h2>b>Winners/b>/h2>p> b>$KO/b> — Coca Cola went wire to wire with its a hrefhttps://www.youtube.com/watch?vLhP5sDUnF6c>America the Beautiful ad/a>. Incredibly positive response and to top it off the company did it on a budget by recycling the ad and airing it prior to kickoff./p>p>b> $VLKAY/b> — Audi (owned by Volkswagen) put out the most controversial ad of the game by focusing on equality of pay for women. The controversy worked, creating a firestorm of conversation that lasted for days./p>p> b>$PG/b> — Mr Clean cleaned up and Tide did well for Proctor and Gamble, which turned boring household supplies into funny and very well received ads./p>p> b>$GM/b>, b>$BUD/b>, b>$TMUS/b>, b>$HMC/b> and b>$PEP/b> rounded out the top 8 in the big reveal… beating out over 40 public companies that shelled out $5 million for 30 seconds of consumer attention./p>p>b>These winning stocks can now be tracked through the a hrefhttps://finance.yahoo.com/u/LikeFolio/watchlists/big-game-advertising-winners>LikeFolio Big Game Winners watch list in the Yahoo Finance app/a>!/b>/p>p>b>br />/b>/p>figure data-orig-width740 data-orig-height1217 classtmblr-full>img srchttps://64.media.tumblr.com/6094e396e4f278136e167d7031d3a6d9/tumblr_inline_olqcbj6XwY1qfslfl_640.jpg altimage data-orig-width740 data-orig-height1217 width500 height822 />/figure>p>a hrefhttps://finance.yahoo.com/u/LikeFolio/watchlists/big-game-advertising-winners>/a>/p>h2>b>br />/b>/h2>h2>b>Follow through/b>/h2>p>Winning the biggest game in advertising is one thing, but it’s not going to move the needle for these major brands unless the positivity continues in the weeks and months to follow as customers step up to the cash register./p>p>To keep an eye on consumer behaviors around these brands, we can utilize the Social Signals technology inside of TD Ameritrade’s thinkorswim trading platform. Here we are able to see updates to both mention volume and consumer happiness levels in near real-time, giving us incredible insight into consumer behaviors on Main Street, often before the numbers impact Wall Street reports or analyst opinions./p>p>A great example of this is Pepsi, who was in the top eight of the TD Ameritrade Ad Challenge:/p>p>br />/p>figure data-orig-width1879 data-orig-height1800 classtmblr-full>img srchttps://64.media.tumblr.com/2c858f828e94a8078bbfdad1aefdb6dd/tumblr_inline_olqccfyBjU1qfslfl_500.png altimage data-orig-width1879 data-orig-height1800 width500 height479 />/figure>p>br />/p>p>This is a screenshot from a hrefhttp://getinvesting.likefolio.com/special/>thinkorswim software/a> showing the stock price (top) and Social Signals data powered by LikeFolio (bottom). The yellow line is customer happiness, and the stack charts show overall mention volume. Red is negative, green is positive and blue is total. /p>p>As you can see, when Pepsi’s CEO, Indra Nooyi, a hrefhttps://www.washingtonpost.com/news/on-leadership/wp/2016/11/15/now-some-donald-trump-supporters-are-taking-aim-at-pepsi/?utm_term.e66c94492f51>spoke out against the election of Donald Trump/a>, the company saw massive amounts of negative mentions, slamming customer happiness levels and causing a “red flag” moment. The stock then dropped drastically and quickly. /p>p>Fortunately for Pepsi, the data points stabilized as the CEO clarified her comments, journalists corrected their misquotes, and Ms. Nooyi joined the Trump Administration’s business council. Social improved dramatically from there over the next few months, and are near all-time highs, suggesting the Super Bowl pop might be part of a larger positive trend for the company./p>p>br />/p>h2>b>Playing it from here/b>/h2>p>Using this kind of social data is powerful on a short term basis when things go crazy, but the bulk of its value comes from watching consumer trends over time and applying those insights to fundamental analysis with a 3-6 month outlook for the stock./p>p>After all, the ultimate value of a company is not determined by analysts, traders or stock charts, but rather by the consumers that choose to buy the company’s products, or not. Our job is to use powerful social data tools as described above to identify these consumer trends and behavior shifts before they become news on Wall Street. Consumers are speaking out loud and clear…all we have to do is listen to them./p>p>– – LikeFolio monitors mentions of the brands and products of companies, looking for shifts in consumer behavior that may i>impact company reports and analyst expectations in the future/i>. a hrefhttp://t.umblr.com/redirect?zhttps%3A%2F%2Fhome.likefolio.com%2Fopportunity-alerts%2F&tYzgxNmRkZjU5OWE1NjIxNzJjYmNlMzczMDUyOWY2OGY5NTFiYjU5MixtSWRLZzh1Ng%3D%3D&bt%3Aua5n-gvfJYEAapYXXUoA9A&m1>Our free monthly newsletter/a> is designed to give investors early access to some of these findings, and our a hrefhttp://likefolio.com>enterprise solutions/a> help institutions get an edge in the market.br />/p>/div> /div> div classexpando-btn>Read More »/div> ul classpost-tags> li>a hrefhttps://blog.likefolio.com/tagged/%24KO classyfc-tag>$KO/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24vlkay classyfc-tag>$vlkay/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24PG classyfc-tag>$PG/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24PEP classyfc-tag>$PEP/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24GM classyfc-tag>$GM/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24BUD classyfc-tag>$BUD/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24TMUS classyfc-tag>$TMUS/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24TWTR classyfc-tag>$TWTR/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/social%20data classyfc-tag>social data/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/stock%20market classyfc-tag>stock market/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/investing classyfc-tag>investing/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/super%20bowl%20commercial classyfc-tag>super bowl commercial/a>/li> /ul> div classpost-ft last-child clearfix> div classpost-ftl>a classpost-notes hrefhttps://blog.likefolio.com/post/157529515477/keep-a-close-eye-on-these-big-game-ad-winners#notes>0 notes/a> /div> div classpost-ftr>div classpost-controls> ul> li 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/div> /div> /div> /div> /div> /article> article classd-b text not-page post-156855716187 active data-post-idpost_156855716187> div classpost-wrapper clearfix> div idpost_156855716187 classpost> div classpost-inner> div classpost-hd clearfix> div classpost-hdl clearfix>a hrefhttps://blog.likefolio.com/post/156855716187/budweiser-or-pepsi-which-companies-will-win-the classtt-u>likefolio/a> a classfollow-btn hrefhttps://www.tumblr.com/follow/likefolio>span>Follow/span>/a>a classpost-time td-n hrefhttps://blog.likefolio.com/post/156855716187/budweiser-or-pepsi-which-companies-will-win-the data-timestamp1486324501> span classpublish-time d-n>2:55 PM/span> span classpublish-date d-n>Feb 05, 2017 at 2:55 PM/span> /a> /div> div classpost-hdr clearfix>/div> /div> div classpost-bd> h2>a hrefhttps://blog.likefolio.com/post/156855716187/budweiser-or-pepsi-which-companies-will-win-the>Budweiser or Pepsi? Which COMPANIES will win the Big Game?/a>/h2> div classbody-text>p>Tonight we will all be watching a fierce battle among the world’s best competitors. No, I’m not talking about football – I’m talking about the commercials and the enormous spending that goes into them. Companies are dropping millions upon millions for thirty 30 seconds of access to consumer eyeballs.b>br />/b>/p>p>So, the real question here isn’t “what do ad experts think about the commercials” – it’s “what do real consumers think about the commercials”. Because it’s consumers who are making purchasing decisions and potentially driving revenues for these companies…and that’s what matters to investors like us./p>p>So how will we know which commercials do the best with consumers?/p>p>Enter the a hrefhttps://tickertape.tdameritrade.com/trading/2017/02/td-ameritrade-ad-challenge>TD Ameritrade Ad Challenge/a>. Through a partnership with TD Ameritrade, Likefolio is leveraging its social data tracking technology to show investors how social media chatter around this year’s big game commercials may be able to help them validate potential trading opportunities in real time. /p>p>Here’s how it works/p>p>a hrefhttps://likefolio.com>LikeFolio/a>’s proprietary technology scans the entire twitterverse constantly, capturing every tweet about the brands and products behind the world’s most popular stocks—and then analyzing those tweets for indications of sentiment (positive, neutral, or negative) and consumer purchase intent. /p>p>For the TD Ameritrade Ad Challenge, our industry-leading technology is being used to highlight which publicly-traded companies got the most positive Twitter mentions about their ads during the game. Updates will be delivered in real-time throughout the game on Twitter, with the final results announced on video and through multiple media outlets on Monday morning./p>p>Handicapping the field/p>p>What contest is complete without some pre-game projections? With a hrefhttps://www.forbes.com/sites/jenniferrooney/2017/01/31/watch-the-2017-super-bowl-commercials/#697e050e37f7>companies pre-announcing, or even pre-releasing their ads/a>, it is already looking like a banner game for commercials. Here’s how I think they stack up as we head into the weekend, but make sure you follow throughout the game as we are sure to see major shifts as the game gets underway:/p>p>First out the gate/p>p>b>Anheuser-Busch InBev ($BUD)/b> has to be considered the morning line favorite to win the TD Ameritrade Ad Challenge due to its overwhelming size and strength. With 4 brands expected to be promoted in multiple spots, a history of popular ads, and an a hrefhttp://adage.com/article/special-report-super-bowl/budweiser-s-super-bowl-ad-immigrant-s-tale/307764/>already controversial ad about its founder’s immigrant story/a>…this year’s Big Game is Bud’s to lose./p>p>b>Proctor & Gamble ($PG)/b> might not be the first company that comes to mind when you think of great ads, but this year’s Mr. Clean ad is already getting good chatter, and they’ve had some wild, tweet-inducing spots for Old Spice in the past./p>p>b>Disney ($DIS)/b> is the boom or bust pick of this year’s ad challenge. While the company hasn’t officially committed to buying ad time, there are rumors circulating that they might drop a preview of their upcoming Star Wars blockbuster “The Last Jedi”, which would be a total game-changer./p>p>Contenders/p>p>b>Pepsi ($PEP)/b> is introducing Lifewtr brand with John Legend’s version of “Love Me Now”, which could tip the scales in their favor, despite not running a Doritos ad this year. Pepsi Zero Sugar is also getting in the game by sponsoring the halftime show. You read that right. The Pepsi Zero Sugar halftime show./p>p>b>Coca-Cola ($KO)/b> is going old-school, bringing back some of their classic, beloved commercials for Coke and Sprite brands. At least that’s what they’re claiming right now. We think a surprise could be in the works./p>p>b>Volkswagen ($VLKAY)/b> is taking a slightly political, serious approach to their commercial with a well-made spot focused on progress and women’s rights. If they pull it off, “touching” could prevail over “funny”./p>p>b>Kraft Heinz ($KHC)/b> might just win the ad challenge down at the wire – without even buying an ad! a hrefhttp://smunday.org/>Their “Smunday” petition/a> is getting steam on the internet. By giving employees the day off on Monday, and pushing for it to be a national holiday, Kraft is sure to win over some loyal fans!/p>p>Long shots/p>p>b>Godaddy ($GDDY)/b> can’t be counted out of the mix. They always bring some cutting edge humor, and this year they’ve got some internet joke “easter eggs” hidden in the ad that could get some buzz. With Victoria’s Secret (owned by $LB) out of the mix this year, Godaddy could be missing an opportunity to bring sexy back./p>p>b>Honda Motor ($HMC)/b> is featuring celebrity yearbook photos./p>p>b>Wix.com ($WIX)/b> is using a 30 second spot during the game to bring attention to a full campaign consisting of multiple short films. It’s a big gamble that is already producing millions of YouTube views./p>p>b>Nintendo ($NTDOY)/b> is back to big game status after their a hrefhttp://blog.likefolio.com/post/147252184522/how-twitter-data-predicted-the-nintendo>impressive Pokémon Go revival/a> and could be one to watch./p>p>That’s a wrap!/p>p>We’re hoping the “Big Sunday Night Football Game that shall remain nameless in print” is a barn-burner, but we’re even more excited to see who wins the TD Ameritrade Ad Challenge this year./p>p>Follow a hrefhttp://twitter.com/likefolio>LikeFolio/a> and a hrefhttp://twitter.com/tdansherrod>Nicole Sherrod/a> on Twitter through the big game to find out which companies rise to the top…and which big spends are a flop./p>/div> /div> div classexpando-btn>Read More »/div> ul classpost-tags> li>a hrefhttps://blog.likefolio.com/tagged/%24BUD classyfc-tag>$BUD/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24PG classyfc-tag>$PG/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24DIS 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div classbody-text>p>Last month, a hrefhttp://blog.likefolio.com/post/154088148947/5-powerful-consumer-trends-revealed-by-social-data>we made the case that Chipotle may be in the midst of a major turnaround/a>. /p>p>Yesterday, the a hrefhttps://finance.yahoo.com/news/sales-bounce-chipotle-182346461.html>company announced that sales at Chipotle stores jumped by over 14%/a> in December, a sharp turnaround after devastating losses throughout 2016. /p>p>b>The stock exploded higher by over $21/share. /b>/p>p>This came after a rough year for Chipotle as it weathered a torrent of negative press from two E. Coli outbreaks. The outlook for the fast-casual chain got even worse after a Norovirus at one of its Boston restaurants sickened 80 college students./p>p>The company’s same-store sales sank 22% in the third quarter of 2016. As of last month, its stock had declined 25% in a 12-month period. While Chipotle tried to get customers back with free burritos, its efforts didn’t seem to be making a huge difference – until now./p>h2>So how did we call this?/h2>p>a hrefhttp://likefolio.com>LikeFolio/a> uses Twitter data to discover insights into consumer behaviors. For Chipotle, all of those insights lined up into a really great turnaround story:/p>p>b>1. Consumer Happiness has recovered and is moving higher. /b>This is extremely important for Chipotle, because it meant consumers were starting to trust that the company’s burritos weren’t going to make them sick./p>p>br />/p>figure data-orig-width500 data-orig-height393 classtmblr-full>img srchttps://64.media.tumblr.com/98b348f85a490407717cbeb90c753853/tumblr_inline_ojme75kJNP1qfslfl_500.jpg altimage data-orig-width500 data-orig-height393 width500 height393 />/figure>p>As you can see, consumer happiness for Chipotle has finally fully recovered from the health scare a year ago./p>p>b>2. Purchase Intent at Chipotle firming up. /b>We can also use social data to determine shifts or trends in the number of people who are actually talking about eating at Chipotle stores. We saw this in a free fall through most of 2016, until right near the end of the year, when it finally started to reverse./p>p>Through social datab>, /b>we are actually able to see that Chipotle customers were finally happy, and starting to come back to eat in the stores….in real time. /p>p>That kind of insight – before the news hits Wall Street – is an extremely powerful tool for investors. After all, it is consumers…not Wall Street analysts… who ultimately determine a company’s fate. /p>p>A data-driven, real-time understanding of the consumer is a winning – and very profitable – formula./p>p>– – LikeFolio monitors mentions of the brands and products of companies, looking for shifts in consumer behavior that may impact company reports and analyst expectations in the future. a hrefhttp://t.umblr.com/redirect?zhttps%3A%2F%2Fhome.likefolio.com%2Fopportunity-alerts%2F&tYzgxNmRkZjU5OWE1NjIxNzJjYmNlMzczMDUyOWY2OGY5NTFiYjU5MixtSWRLZzh1Ng%3D%3D&bt%3Aua5n-gvfJYEAapYXXUoA9A&m1>Our free monthly newsletter/a> is designed to give investors early access to some of these findings. We also make this data available to investors by powering a hrefhttp://www.stockbrokers.com/news/social-sentiment-now-on-td-ameritade-thinkorswim-charts/>TD Ameritrade’s powerful Social Signals capabilities. /a>/p>/div> /div> div classexpando-btn>Read More »/div> ul classpost-tags> li>a hrefhttps://blog.likefolio.com/tagged/%24CMG classyfc-tag>$CMG/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24TWTR classyfc-tag>$TWTR/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/social%20data classyfc-tag>social data/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/chipotle classyfc-tag>chipotle/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/investing classyfc-tag>investing/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/stock%20market classyfc-tag>stock market/a>/li> /ul> div classpost-ft last-child clearfix> div classpost-ftl>a classpost-notes hrefhttps://blog.likefolio.com/post/155719419167/why-we-predicted-the-chipotle-turnaround#notes>2 notes/a> /div> div classpost-ftr>div 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classcustom-like>/div> /li> /ul> /div> /div> /div> /div> /div> /div> /article> article classd-b text not-page post-154215410387 active data-post-idpost_154215410387> div classpost-wrapper clearfix> div idpost_154215410387 classpost> div classpost-inner> div classpost-hd clearfix> div classpost-hdl clearfix>a hrefhttps://blog.likefolio.com/post/154215410387/lululemon-dominates-which-retail-stock-is-next classtt-u>likefolio/a> a classfollow-btn hrefhttps://www.tumblr.com/follow/likefolio>span>Follow/span>/a>a classpost-time td-n hrefhttps://blog.likefolio.com/post/154215410387/lululemon-dominates-which-retail-stock-is-next data-timestamp1481226903> span classpublish-time d-n>2:55 PM/span> span classpublish-date d-n>Dec 08, 2016 at 2:55 PM/span> /a> /div> div classpost-hdr clearfix>/div> /div> div classpost-bd> h2>a hrefhttps://blog.likefolio.com/post/154215410387/lululemon-dominates-which-retail-stock-is-next>Lululemon dominates – which retail stock is next to pop?/a>/h2> div classbody-text>p>a hrefhttp://twitter.com/jeffmacke>Jeff Macke/a> literally grew up in Target stores. Retail flows through his veins like bourbon over ice. Discounting and buybacks are his kryptonite. When he speaks, we listen. /p>p>That’s exactly what happened whena hrefhttps://soundcloud.com/likefolio/lululemon-athleisure-dominance-w-special-guest-jeff-macke> we discussed the bullish case for lululemon/a> heading into yesterday’s earnings call. Macke was adorned in the finest lulu lemon men’s apparel, which he sees as an untapped market. /p>p>b>Here’s what happened–/b> Macke sees enormous opportunity for the specialty retailer and multiple signs that they are executing very well. LikeFolio’s social data shows strong a hrefhttps://home.likefolio.com/likefolio-data-series-descriptions/>purchase intent and consumer sentiment/a>. Everyone agrees BULLISH, andb>i> the next day the stock opens up 20% higher/i>/b> than the price at time of publication. /p>p>Summary: You a hrefhttps://itunes.apple.com/us/podcast/likefolio/id1083069025?mt2>should be a listener./a>/p>h2>b>Digging in– what gave away LULU’s huge quarter?/b>/h2>p>MACKE: “When I see specialty retailers commanding 50% margins and NOT being promotional on black Friday that tells me the company has a lot of confidence in the goods they’re carrying and that their margins are going to be solid.”br />/p>p>Result? a hrefhttp://www.marketwatch.com/story/lululemon-tops-street-profit-revenue-view-2016-12-07>Revenues up 13.5%, gross margins at a blistering 51.1%/a>/p>p>SWAN: “LuLu mentions are at levels where they were when the stock was at $70 rather than the under $60 we’re at today….with the stock trading at that big of a discount to what we’re seeing, this could be a good time to get some value.”/p>figure data-orig-width700 data-orig-height483 classtmblr-full>img srchttps://64.media.tumblr.com/c412b40f769316f4ad5228211b338be1/tumblr_inline_ohvjdcuLya1qfslfl_500.png altimage data-orig-width700 data-orig-height483 width500 height345 />/figure>blockquote>p>i>LikeFolio data showed consumer mentions of lululemon near all time highs/i>/p>/blockquote>p>Result? Stock moves from $58 to $70 in a few trading hours on a phenomenal earnings report and call./p>p>MACKE: “We’re finally at the point where this omni-channel thing cannot be ignored. The winners online have a chance to gain market share in the US for the first time in a generation. It’s a lot easier for retailers like Target and Wal-Mart to add backend software and automation than it is for Amazon to add those kind of distribution centers.”br />/p>p>Result? LULU posts in-store gains of 4% and direct/online gains of a massive 16%. /p>p>I know what you’re thinking… “wow, those guys nailed it… but what good does that do me now?”/p>p>And you’re right….so…/p>h2>b>Two NEW retail ideas/b>/h2>p>b>TJ Maxx ($TJX) – Bullish/b>/p>figure data-orig-width778 data-orig-height549 classtmblr-full>img srchttps://64.media.tumblr.com/17803aa75937e6f68e82239226522caf/tumblr_inline_ohvjthovYS1qfslfl_500.png altimage data-orig-width778 data-orig-height549 width500 height353 />/figure>p>br />TJ Maxx, whose primary brands are T.J. Maxx and Marshalls, has seen a steady uptrend all year in consumers talking about shopping at their stores. They reported positive earnings in November, and we remain bullish on TJX./p>p>b>Ralph Lauren ($RL) – Bearish/b>/p>p>Ralph Lauren is showing a steady decline in purchase intent mentions, while at the same time an increase in the % of customers who are happy. /p>p>Diving deeper, we see that the number of happy customers remains steady while the unhappy ones are leaving. This consolidation combined with decreased mentions of spending money on their brands leads us to lean bearish on the company./p>p>We asked Macke for comment on the two companies, and here is what he replied with:/p>blockquote>p>“I like the low expectations on Ralph. TJX is a monster. If KSS is healthy it usually means TJ Maxx is ready for an ultra marathon. RL might be a flier but you need to see management earn it. TJX already deserves the benefit of the doubt.” – Jeff Mackebr />/p>/blockquote>p>Bottom line– retail is a fickle game. Great companies make great products, and consumers…not Wall Street analysts… determine their fate. A data-driven understanding of the consumer combined with expertise in the sector is a winning – and very profitable – formula./p>p>– – LikeFolio monitors mentions of the brands and products of companies, looking for shifts in consumer behavior that may impact company reports and analyst expectations in the future. a hrefhttp://t.umblr.com/redirect?zhttps%3A%2F%2Fhome.likefolio.com%2Fopportunity-alerts%2F&tYzgxNmRkZjU5OWE1NjIxNzJjYmNlMzczMDUyOWY2OGY5NTFiYjU5MixtSWRLZzh1Ng%3D%3D&bt%3Aua5n-gvfJYEAapYXXUoA9A&m1>b>Our free monthly newsletter/b>/a> is designed to give investors early access to some of these findings. br />/p>/div> /div> div classexpando-btn>Read More »/div> ul classpost-tags> li>a hrefhttps://blog.likefolio.com/tagged/%24LULU classyfc-tag>$LULU/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24TJX classyfc-tag>$TJX/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24RL classyfc-tag>$RL/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24TGT classyfc-tag>$TGT/a>/li> 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L17.142,12.203>/path>/svg>/a>/li> li classlike-control> div classlike_button data-post-id154215410387 data-blog-namelikefolio idlike_button_154215410387>iframe idlike_iframe_154215410387 srchttps://assets.tumblr.com/assets/html/like_iframe.html?_vc96f30edcf75919c3976e1403422560b#namelikefolio&post_id154215410387&colorblack&rkor4fHQJ9&sluglululemon-dominates-which-retail-stock-is-next scrollingno width14 height14 frameborder0 classlike_toggle allowTransparencytrue namelike_iframe_154215410387>/iframe>/div> div classcustom-like>/div> /li> /ul> /div> /div> /div> /div> /div> /div> /article> article classd-b text not-page post-154088148947 active data-post-idpost_154088148947> div classpost-wrapper clearfix> div idpost_154088148947 classpost> div classpost-inner> div classpost-hd clearfix> div classpost-hdl clearfix>a hrefhttps://blog.likefolio.com/post/154088148947/5-powerful-consumer-trends-revealed-by-social-data classtt-u>likefolio/a> a classfollow-btn hrefhttps://www.tumblr.com/follow/likefolio>span>Follow/span>/a>a classpost-time td-n hrefhttps://blog.likefolio.com/post/154088148947/5-powerful-consumer-trends-revealed-by-social-data data-timestamp1480969979> span classpublish-time d-n>3:32 PM/span> span classpublish-date d-n>Dec 05, 2016 at 3:32 PM/span> /a> /div> div classpost-hdr clearfix>/div> /div> div classpost-bd> h2>a hrefhttps://blog.likefolio.com/post/154088148947/5-powerful-consumer-trends-revealed-by-social-data>5 powerful consumer trends revealed by social data/a>/h2> div classbody-text>p>In a hrefhttps://soundcloud.com/likefolio/powerful-trends-uncovered-by-social-data>today’s episode of the LikeFolio Broadcast/a>, we discuss 5 big trends we are observing across our social data. Further detail is available in the a hrefhttp://www.slideshare.net/andyswan2/likefolio-letter-dec-2016>December LikeFolio Letter/a>:/p>p>1. b>Chipotle may be in the midst of a major turnaround/b> headed into 2017. We are seeing consumer sentiment improve markedly from the “will this make me sick” disaster of 2017./p>figure data-orig-width561 data-orig-height441 classtmblr-full>img srchttps://64.media.tumblr.com/f0bb34c0750a890638d2137ca6d5f804/tumblr_inline_ohpyvo5Zkv1qfslfl_500.jpg altimage data-orig-width561 data-orig-height441 width500 height393 />/figure>p>Data from a hrefhttp://home.likefolio.com>LikeFolio/a>br />br />2. b> Amazon’s dominance is only acceleratin/b>g. We are seeing the company capture a larger share of online shopping, as the online shopping space continues to grow dramatically./p>p>3. b>Target had the best in-store experience/b> and performance during the black Friday shopping weekend, and online sales weren’t shabby either./p>p>4. b>Apple could be in trouble/b>. Apple store traffic looks down and consumers are obviously not enthusiastic about the current product lineup. Where is the next big thing???/p>p>5. b>Updates/b> on prior calls on Netflix, Urban Outfitters, Nike and lululemon have been posted in the b>a hrefhttp://www.slideshare.net/andyswan2/likefolio-letter-dec-2016>December issue of the LikeFolio Lette/a>r/b>./p>p>Each of these trends has been forming for quite some time, and has been supported by pretty consistent measurements in consumer sentiment and purchase intent data. /p>p>– – LikeFolio monitors mentions of the brands and products of companies, looking for shifts in consumer behavior that may impact company reports and analyst expectations in the future. a hrefhttps://home.likefolio.com/opportunity-alerts/>b>Our free monthly newsletter/b>/a> is designed to give investors early access to some of these findings./p>/div> /div> div classexpando-btn>Read More »/div> ul classpost-tags> li>a hrefhttps://blog.likefolio.com/tagged/%24CMG classyfc-tag>$CMG/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24AMZN classyfc-tag>$AMZN/a>/li> li>a 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classcustom-like>/div> /li> /ul> /div> /div> /div> /div> /div> /div> /article> article classd-b text not-page post-153259286228 active data-post-idpost_153259286228> div classpost-wrapper clearfix> div idpost_153259286228 classpost> div classpost-inner> div classpost-hd clearfix> div classpost-hdl clearfix>a hrefhttps://blog.likefolio.com/post/153259286228/is-the-worst-behind-nike classtt-u>likefolio/a> a classfollow-btn hrefhttps://www.tumblr.com/follow/likefolio>span>Follow/span>/a>a classpost-time td-n hrefhttps://blog.likefolio.com/post/153259286228/is-the-worst-behind-nike data-timestamp1479306445> span classpublish-time d-n>9:27 AM/span> span classpublish-date d-n>Nov 16, 2016 at 9:27 AM/span> /a> /div> div classpost-hdr clearfix>/div> /div> div classpost-bd> h2>a hrefhttps://blog.likefolio.com/post/153259286228/is-the-worst-behind-nike>Is the worst behind Nike?/a>/h2> div classbody-text>p>In October, we a hrefhttp://www.slideshare.net/andyswan2/likefolio-premium-nike-breakdown-alert>issued a strong warning to our premium clients about Nike/a>. The social data was deteriorating quickly and consistently:/p>p>Consumer sentiment numbers were down significantly./p>p>Overall brand mentions were dropping. Most importantly…/p>p>b>Purchase intent mentions dropped steadily for two consecutive quarters/b>, not even showing an uptick during the normally bullish Olympic Summer games./p>p>That was with the stock at $60. Since that warning, it’s fallen 16% and is starting to stabilize. /p>h2>Social data starting to improve/h2>p>Today, we’re seeing a much more positive story for Nike: /p>figure data-orig-width2228 data-orig-height1210 classtmblr-full>img srchttps://64.media.tumblr.com/69f5bd635ad47fc13aaa7df6aa978a0b/tumblr_inline_ogpbs0Z8561qfslfl_500.png altimage data-orig-width2228 data-orig-height1210 width500 height272 />/figure>p>On this screenshot a hrefhttp://getinvesting.likefolio.com/special>b>from the thinkorswim platform/b>/a>, in the bottom pane, you can see sentiment (yellow line) trending higher along with mention volume (blue area) pushing higher as well. Both are bullish./p>p>a hrefhttps://home.likefolio.com/social-sentiment/>Consumer Sentiment/a> is rising at a good clip, which is often a forward-looking indicator for purchase intent. Likewise, overall brand mention volume is rising, which indicates the i>company’s brands and products are nearing “top of mind” status for consumers/i> once again. Very important heading into the holiday shopping season.br />/p>p>This improvement has led us to remove our BEARISH tag on Nike. We even a hrefhttps://soundcloud.com/likefolio/is-the-worst-behind-nike-stock>discussed possible ways to initiate a slightly bullish position on the stock on the LikeFolio Broadcast./a>/p>p>Bottom line: It’s likely that Nike’s worst days are behind it, and we like the way the social data is setting up for the company heading into holiday shopping./p>p>Want more social data insights? b>Get on our free a hrefhttps://home.likefolio.com/opportunity-alerts>Opportunity Alerts & LikeFolio Letter/a> product right now!/b>/p>/div> /div> div classexpando-btn>Read More »/div> ul classpost-tags> li>a hrefhttps://blog.likefolio.com/tagged/%24NKE classyfc-tag>$NKE/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/%24UA classyfc-tag>$UA/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/social%20data classyfc-tag>social data/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/investing classyfc-tag>investing/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/stocks classyfc-tag>stocks/a>/li> li>a hrefhttps://blog.likefolio.com/tagged/stock%20trading classyfc-tag>stock trading/a>/li> /ul> div classpost-ft last-child clearfix> div classpost-ftl>a classpost-notes hrefhttps://blog.likefolio.com/post/153259286228/is-the-worst-behind-nike#notes>3 notes/a> /div> div classpost-ftr>div classpost-controls> ul> li classshare-control> nav classpop> a href# classshare selector icon-export>/a> div classpop-menu share-menu south idshare_153259286228> ul> li classopen-in-app>a href# classshare-item open-in-app data-post153259286228>Open in app/a>/li> li classyfc-caged>a hrefhttps://twitter.com/intent/tweet?textIs%20the%20worst%20behind%20Nike%3F%20-%20In%20October%2C%20we%20issued%20a%20strong%20warning%20to%20our%20premium%20clients%20about%20Nike.%20%C2%A0The%20social%20data%20was%20deteriorating%C2%A0quickly%20and%20consistently%3A%20Consumer%20sentiment%20numbers%20were%20down%20significantly.%20Overall%20brand%20mentions%20were...%20https%3A%2F%2Ftmblr.co%2FZSnBfs2EkznxK classshare-item 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