Domain > alexcalic.com

More information on this domain is in AlienVault OTX

DNS Resolutions

Date	IP Address
2015-02-03	76.74.255.123 (ClassC)
2024-11-19	192.0.78.25 (ClassC)

HTTP/1.1 200 OKServer: nginxDate: Tue, 19 Nov 2024 10:19:11 GMTContent-Type: text/html; charsetUTF-8Transfer-Encoding: chunkedConnection: keep-aliveStrict-Transport-Security: max-age31536000Vary: Accept-EncodingX-hacker: Want root?  Visit join.a8c.com/hacker and mention this header.Host-Header: WordPress.comVary: accept, content-type, cookieLink: https://wp.me/txgF>; relshortlinkX-ac: 3.sea _bur STALEAlt-Svc: h3:443; ma86400

!DOCTYPE html>html langen classno-js>head>meta charsetUTF-8>meta nameviewport contentwidthdevice-width, initial-scale1>link relprofile hrefhttp://gmpg.org/xfn/11>link relpingback hrefhttps://alexcalic.com/xmlrpc.php>script>(function(html){html.className  html.className.replace(/\bno-js\b/,js)})(document.documentElement);/script>title>Cal(i)culated – How the present adds up to the future/title>script typetext/javascript>  WebFontConfig  {google:{families:Open+Sans:r,i,b,bi:latin,latin-ext},api_url:https:\/\/fonts-api.wp.com\/css};  (function() {    var wf  document.createElement(script);    wf.src  https://s0.wp.com/wp-content/plugins/custom-fonts/js/webfont.js;    wf.type  text/javascript;    wf.async  true;    var s  document.getElementsByTagName(script)0;    s.parentNode.insertBefore(wf, s);	})();/script>style idjetpack-custom-fonts-css>.wf-active code, .wf-active kbd, .wf-active pre, .wf-active samp{font-family:Open Sans,sans-serif}.wf-active body{font-family:Open Sans,sans-serif}.wf-active button, .wf-active input, .wf-active select{font-family:Open Sans,sans-serif}.wf-active textarea{font-family:Open Sans,sans-serif}.wf-active blockquote{font-family:Open Sans,sans-serif}.wf-active code, .wf-active kbd, .wf-active pre, .wf-active tt, .wf-active var{font-family:Open Sans,sans-serif}.wf-active #content #infinite-handle span button, .wf-active .posts-navigation .nav-links a, .wf-active button:not(.menu-toggle), .wf-active inputtypebutton, .wf-active inputtypereset, .wf-active inputtypesubmit{font-family:Open Sans,sans-serif}.wf-active inputtypeemail, .wf-active inputtypepassword, .wf-active inputtypesearch, .wf-active inputtypetext, .wf-active inputtypeurl, .wf-active textarea{font-family:Open Sans,sans-serif}.wf-active .post-navigation{font-family:Open Sans,sans-serif}.wf-active .entry-content, .wf-active .entry-summary, .wf-active .page-content{font-family:Open Sans,sans-serif}.wf-active .entry-content .subtitle{font-family:Open Sans,sans-serif}.wf-active #comments{font-family:Open Sans,sans-serif}.wf-active .comment .comment-reply-link:before{font-family:Open Sans,sans-serif}.wf-active #commentform label{font-family:Open Sans,sans-serif}.wf-active #commentform span.required{font-family:Open Sans,sans-serif}.wf-active .widget_recent_entries span.post-date{font-family:Open Sans,sans-serif}.wf-active .site-description{font-family:Open Sans,sans-serif}.wf-active .site-posted-on time{font-family:Open Sans,sans-serif}.wf-active .page-header:not(.page-header-light) .taxonomy-description{font-family:Open Sans,sans-serif}.wf-active .light-text{font-family:Open Sans,sans-serif}.wf-active .site-info{font-family:Open Sans,sans-serif}.wf-active .post-details, .wf-active .post-details a{font-family:Open Sans,sans-serif}.wf-active .page-links{font-family:Open Sans,sans-serif}.wf-active .post-edit-link{font-family:Open Sans,sans-serif}.wf-active .post-author-card .author-description{font-family:Open Sans,sans-serif}/style>meta namerobots contentmax-image-preview:large />!-- Async WordPress.com Remote Login -->script idwpcom_remote_login_js>var wpcom_remote_login_extra_auth  ;function wpcom_remote_login_remove_dom_node_id( element_id ) {	var dom_node  document.getElementById( element_id );	if ( dom_node ) { dom_node.parentNode.removeChild( dom_node ); }}function wpcom_remote_login_remove_dom_node_classes( class_name ) {	var dom_nodes  document.querySelectorAll( . + class_name );	for ( var i  0; i  dom_nodes.length; i++ ) {		dom_nodes i .parentNode.removeChild( dom_nodes i  );	}}function wpcom_remote_login_final_cleanup() {	wpcom_remote_login_remove_dom_node_classes( wpcom_remote_login_msg );	wpcom_remote_login_remove_dom_node_id( wpcom_remote_login_key );	wpcom_remote_login_remove_dom_node_id( wpcom_remote_login_validate );	wpcom_remote_login_remove_dom_node_id( wpcom_remote_login_js );	wpcom_remote_login_remove_dom_node_id( wpcom_request_access_iframe );	wpcom_remote_login_remove_dom_node_id( wpcom_request_access_styles );}// Watch for messages back from the remote loginwindow.addEventListener( message, function( e ) {	if ( e.origin  https://r-login.wordpress.com ) {		var data  {};		try {			data  JSON.parse( e.data );		} catch( e ) {			wpcom_remote_login_final_cleanup();			return;		}		if ( data.msg  LOGIN ) {			// Clean up the login check iframe			wpcom_remote_login_remove_dom_node_id( wpcom_remote_login_key );			var id_regex  new RegExp( /^0-9+$/ );			var token_regex  new RegExp( /^.*|.*|.*$/ );			if (				token_regex.test( data.token )				&& id_regex.test( data.wpcomid )			) {				// We have everything we need to ask for a login				var script  document.createElement( script );				script.setAttribute( id, wpcom_remote_login_validate );				script.src  /remote-login.php?wpcom_remote_loginvalidate					+ &wpcomid + data.wpcomid					+ &token + encodeURIComponent( data.token )					+ &host + window.location.protocol					+ // + window.location.hostname					+ &postid3799					+ &is_singular;				document.body.appendChild( script );			}			return;		}		// Safari ITP, not logged in, so redirect		if ( data.msg  LOGIN-REDIRECT ) {			window.location  https://wordpress.com/log-in?redirect_to + window.location.href;			return;		}		// Safari ITP, storage access failed, remove the request		if ( data.msg  LOGIN-REMOVE ) {			var css_zap  html { -webkit-transition: margin-top 1s; transition: margin-top 1s; } /* 9001 */ html { margin-top: 0 !important; } * html body { margin-top: 0 !important; } @media screen and ( max-width: 782px ) { html { margin-top: 0 !important; } * html body { margin-top: 0 !important; } };			var style_zap  document.createElement( style );			style_zap.type  text/css;			style_zap.appendChild( document.createTextNode( css_zap ) );			document.body.appendChild( style_zap );			var e  document.getElementById( wpcom_request_access_iframe );			e.parentNode.removeChild( e );			document.cookie  wordpress_com_login_accessdenied; path/; max-age31536000;			return;		}		// Safari ITP		if ( data.msg  REQUEST_ACCESS ) {			console.log( request access: safari );			// Check ITP iframe enable/disable knob			if ( wpcom_remote_login_extra_auth ! safari_itp_iframe ) {				return;			}			// If we are in a private window there is no ITP.			var private_window  false;			try {				var opendb  window.openDatabase( null, null, null, null );			} catch( e ) {				private_window  true;			}			if ( private_window ) {				console.log( private window );				return;			}			var iframe  document.createElement( iframe );			iframe.id  wpcom_request_access_iframe;			iframe.setAttribute( scrolling, no );			iframe.setAttribute( sandbox, allow-storage-access-by-user-activation allow-scripts allow-same-origin allow-top-navigation-by-user-activation );			iframe.src  https://r-login.wordpress.com/remote-login.php?wpcom_remote_loginrequest_access&origin + encodeURIComponent( data.origin ) + &wpcomid + encodeURIComponent( data.wpcomid );			var css  html { -webkit-transition: margin-top 1s; transition: margin-top 1s; } /* 9001 */ html { margin-top: 46px !important; } * html body { margin-top: 46px !important; } @media screen and ( max-width: 660px ) { html { margin-top: 71px !important; } * html body { margin-top: 71px !important; } #wpcom_request_access_iframe { display: block; height: 71px !important; } } #wpcom_request_access_iframe { border: 0px; height: 46px; position: fixed; top: 0; left: 0; width: 100%; min-width: 100%; z-index: 99999; background: #23282d; } ;			var style  document.createElement( style );			style.type  text/css;			style.id  wpcom_request_access_styles;			style.appendChild( document.createTextNode( css ) );			document.body.appendChild( style );			document.body.appendChild( iframe );		}		if ( data.msg  DONE ) {			wpcom_remote_login_final_cleanup();		}	}}, false );// Inject the remote login iframe after the page has had a chance to load// more critical resourceswindow.addEventListener( DOMContentLoaded, function( e ) {	var iframe  document.createElement( iframe );	iframe.style.display  none;	iframe.setAttribute( scrolling, no );	iframe.setAttribute( id, wpcom_remote_login_key );	iframe.src  https://r-login.wordpress.com/remote-login.php		+ ?wpcom_remote_loginkey		+ &originaHR0cHM6Ly9hbGV4Y2FsaWMuY29t		+ &wpcomid7039397		+ &time1731998428;	document.body.appendChild( iframe );}, false );/script>link reldns-prefetch href//s1.wp.com />link reldns-prefetch href//s2.wp.com />link reldns-prefetch href//s0.wp.com />link reldns-prefetch href//fonts-api.wp.com />link reldns-prefetch href//s.pubmine.com />link reldns-prefetch href//x.bidswitch.net />link reldns-prefetch href//static.criteo.net />link reldns-prefetch href//ib.adnxs.com />link reldns-prefetch href//aax.amazon-adsystem.com />link reldns-prefetch href//bidder.criteo.com />link reldns-prefetch href//cas.criteo.com />link reldns-prefetch href//gum.criteo.com />link reldns-prefetch href//ads.pubmatic.com />link reldns-prefetch href//gads.pubmatic.com />link reldns-prefetch href//tpc.googlesyndication.com />link reldns-prefetch href//ad.doubleclick.net />link reldns-prefetch href//googleads.g.doubleclick.net />link reldns-prefetch href//www.googletagservices.com />link reldns-prefetch href//cdn.switchadhub.com />link reldns-prefetch href//delivery.g.switchadhub.com />link reldns-prefetch href//delivery.swid.switchadhub.com />link reldns-prefetch href//a.teads.tv />link reldns-prefetch href//prebid.media.net />link reldns-prefetch href//adserver-us.adtech.advertising.com />link reldns-prefetch href//fastlane.rubiconproject.com />link reldns-prefetch href//prebid-server.rubiconproject.com />link reldns-prefetch href//hb-api.omnitagjs.com />link reldns-prefetch href//mtrx.go.sonobi.com />link reldns-prefetch href//apex.go.sonobi.com />link reldns-prefetch href//u.openx.net />link relalternate typeapplication/rss+xml titleCal(i)culated » Feed hrefhttps://alexcalic.com/feed/ />link relalternate typeapplication/rss+xml titleCal(i)culated » Comments Feed hrefhttps://alexcalic.com/comments/feed/ />	script typetext/javascript>		/* !CDATA */		function addLoadEvent(func) {			var oldonload  window.onload;			if (typeof window.onload ! function) {				window.onload  func;			} else {				window.onload  function () {					oldonload();					func();				}			}		}		/* > */	/script>	script typetext/javascript>/* !CDATA */window._wpemojiSettings  {baseUrl:https:\/\/s0.wp.com\/wp-content\/mu-plugins\/wpcom-smileys\/twemoji\/2\/72x72\/,ext:.png,svgUrl:https:\/\/s0.wp.com\/wp-content\/mu-plugins\/wpcom-smileys\/twemoji\/2\/svg\/,svgExt:.svg,source:{concatemoji:https:\/\/s1.wp.com\/wp-includes\/js\/wp-emoji-release.min.js?m1719498190i&ver6.7-RC3-59369}};/*! This file is auto-generated */!function(i,n){var o,s,e;function c(e){try{var t{supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var tnew Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return ert})}function u(e,t,n){switch(t){caseflag:return n(e,\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f,\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f)?!1:!n(e,\ud83c\uddfa\ud83c\uddf3,\ud83c\uddfa\u200b\ud83c\uddf3)&&!n(e,\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f,\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f);caseemoji:return!n(e,\ud83d\udc26\u200d\u2b1b,\ud83d\udc26\u200b\u2b1b)}return!1}function f(e,t,n){var rundefined!typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement(canvas),ar.getContext(2d,{willReadFrequently:!0}),o(a.textBaselinetop,a.font600 32px Arial,{});return e.forEach(function(e){oet(a,e,n)}),o}function t(e){var ti.createElement(script);t.srce,t.defer!0,i.head.appendChild(t)}undefined!typeof Promise&&(owpEmojiSettingsSupports,sflag,emoji,n.supports{everything:!0,everythingExceptFlag:!0},enew Promise(function(e){i.addEventListener(DOMContentLoaded,e,{once:!0})}),new Promise(function(t){var nfunction(){try{var eJSON.parse(sessionStorage.getItem(o));if(objecttypeof e&&numbertypeof e.timestamp&&(new Date).valueOf()e.timestamp+604800&&objecttypeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if(undefined!typeof Worker&&undefined!typeof OffscreenCanvas&&undefined!typeof URL&&URL.createObjectURL&&undefined!typeof Blob)try{var epostMessage(+f.toString()+(+JSON.stringify(s),u.toString(),p.toString().join(,)+));,rnew Blob(e,{type:text/javascript}),anew Worker(URL.createObjectURL(r),{name:wpTestEmojiSupports});return void(a.onmessagefunction(e){c(ne.data),a.terminate(),t(n)})}catch(e){}c(nf(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supportstet,n.supports.everythingn.supports.everything&&n.supportst,flag!t&&(n.supports.everythingExceptFlagn.supports.everythingExceptFlag&&n.supportst);n.supports.everythingExceptFlagn.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady!1,n.readyCallbackfunction(){n.DOMReady!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(en.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings);/* > *//script>link crossoriginanonymous relstylesheet idall-css-0-1 hrefhttps://s0.wp.com/_static/??-eJx9zE0KwyAQQOEL1U4CgqvSsxi1Msk4Ixkl9Pb9IyGrLh98PNiqCcItcYOJJJtKPSMrbLJGHxUyyeTpGlQvcLKlH5JwSQpzatWHxXzrH9/hr0E7Q5HY6f1AfiBjS0bDKkR7Pz+7e7mNbnR2sIOz8wvxVUQE&cssminifyyes typetext/css mediaall />style idwp-emoji-styles-inline-css>	img.wp-smiley, img.emoji {		display: inline !important;		border: none !important;		box-shadow: none !important;		height: 1em !important;		width: 1em !important;		margin: 0 0.07em !important;		vertical-align: -0.1em !important;		background: none !important;		padding: 0 !important;	}/style>link crossoriginanonymous relstylesheet idall-css-2-1 hrefhttps://s0.wp.com/_static/??-eJydzMsOwiAQheEXEibEXtKF8VmATggVgcwMNby91U13LlyenHw/vKryJQtmgZpaiJkhtGM6pHA8hLCbRU96ANdiWsGl4h8qRUeWOrD0hNozX+Bn6KsYNpRqP9z20kQFiuu/CbISc+CT3583M1/NMg6zGbc3O1tP4A&cssminifyyes typetext/css mediaall />style idwp-block-library-inline-css>.has-text-align-justify {	text-align:justify;}.has-text-align-justify{text-align:justify;}/style>link crossoriginanonymous relstylesheet idall-css-4-1 hrefhttps://s2.wp.com/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5CRWphbp5qSmJyZX6uVm5uklFxfr6OPTDpRD5sM02efaGpoZmFkYGRuZGmQBAHPvL0Y&cssminifyyes typetext/css mediaall />style idjetpack-sharing-buttons-style-inline-css>.jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em}/style>link crossoriginanonymous relstylesheet idall-css-6-1 hrefhttps://s2.wp.com/wp-content/plugins/coblocks/2.18.1-simple-rev.4/dist/coblocks-style.css?m1681832297i&cssminifyyes typetext/css mediaall />style idclassic-theme-styles-inline-css>/*! This file is auto-generated */.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}/style>link crossoriginanonymous relstylesheet idall-css-8-1 hrefhttps://s2.wp.com/_static/??-eJx9jcEKg0AMRH+oaVhorR7Eb9E16IpZg8min2889FZ6GYbhPQYPgbhlo2zIBWQtU8qKcdvJd5be0AmmMfW0Ejv2jKoP/K0daZzIXNdvB6PzvyJ+A8MgO6mCJ6fCYLN/6e113IZXU9WfUL/DcgHSTkDo&cssminifyyes typetext/css mediaall />style idglobal-styles-inline-css>:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-family--albert-sans: Albert Sans, sans-serif;--wp--preset--font-family--alegreya: Alegreya, serif;--wp--preset--font-family--arvo: Arvo, serif;--wp--preset--font-family--bodoni-moda: Bodoni Moda, serif;--wp--preset--font-family--bricolage-grotesque: Bricolage Grotesque, sans-serif;--wp--preset--font-family--cabin: Cabin, sans-serif;--wp--preset--font-family--chivo: Chivo, sans-serif;--wp--preset--font-family--commissioner: Commissioner, sans-serif;--wp--preset--font-family--cormorant: Cormorant, serif;--wp--preset--font-family--courier-prime: Courier Prime, monospace;--wp--preset--font-family--crimson-pro: Crimson Pro, serif;--wp--preset--font-family--dm-mono: DM Mono, monospace;--wp--preset--font-family--dm-sans: DM Sans, sans-serif;--wp--preset--font-family--dm-serif-display: DM Serif Display, serif;--wp--preset--font-family--domine: Domine, serif;--wp--preset--font-family--eb-garamond: EB Garamond, serif;--wp--preset--font-family--epilogue: Epilogue, sans-serif;--wp--preset--font-family--fahkwang: Fahkwang, sans-serif;--wp--preset--font-family--figtree: Figtree, sans-serif;--wp--preset--font-family--fira-sans: Fira Sans, sans-serif;--wp--preset--font-family--fjalla-one: Fjalla One, sans-serif;--wp--preset--font-family--fraunces: Fraunces, serif;--wp--preset--font-family--gabarito: Gabarito, system-ui;--wp--preset--font-family--ibm-plex-mono: IBM Plex Mono, monospace;--wp--preset--font-family--ibm-plex-sans: IBM Plex Sans, sans-serif;--wp--preset--font-family--ibarra-real-nova: Ibarra Real Nova, serif;--wp--preset--font-family--instrument-serif: Instrument Serif, serif;--wp--preset--font-family--inter: Inter, sans-serif;--wp--preset--font-family--josefin-sans: Josefin Sans, sans-serif;--wp--preset--font-family--jost: Jost, sans-serif;--wp--preset--font-family--libre-baskerville: Libre Baskerville, serif;--wp--preset--font-family--libre-franklin: Libre Franklin, sans-serif;--wp--preset--font-family--literata: Literata, serif;--wp--preset--font-family--lora: Lora, serif;--wp--preset--font-family--merriweather: Merriweather, serif;--wp--preset--font-family--montserrat: Montserrat, sans-serif;--wp--preset--font-family--newsreader: Newsreader, serif;--wp--preset--font-family--noto-sans-mono: Noto Sans Mono, sans-serif;--wp--preset--font-family--nunito: Nunito, sans-serif;--wp--preset--font-family--open-sans: Open Sans, sans-serif;--wp--preset--font-family--overpass: Overpass, sans-serif;--wp--preset--font-family--pt-serif: PT Serif, serif;--wp--preset--font-family--petrona: Petrona, serif;--wp--preset--font-family--piazzolla: Piazzolla, serif;--wp--preset--font-family--playfair-display: Playfair Display, serif;--wp--preset--font-family--plus-jakarta-sans: Plus Jakarta Sans, sans-serif;--wp--preset--font-family--poppins: Poppins, sans-serif;--wp--preset--font-family--raleway: Raleway, sans-serif;--wp--preset--font-family--roboto: Roboto, sans-serif;--wp--preset--font-family--roboto-slab: Roboto Slab, serif;--wp--preset--font-family--rubik: Rubik, sans-serif;--wp--preset--font-family--rufina: Rufina, serif;--wp--preset--font-family--sora: Sora, sans-serif;--wp--preset--font-family--source-sans-3: Source Sans 3, sans-serif;--wp--preset--font-family--source-serif-4: Source Serif 4, serif;--wp--preset--font-family--space-mono: Space Mono, monospace;--wp--preset--font-family--syne: Syne, sans-serif;--wp--preset--font-family--texturina: Texturina, serif;--wp--preset--font-family--urbanist: Urbanist, sans-serif;--wp--preset--font-family--work-sans: Work Sans, sans-serif;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}.has-albert-sans-font-family{font-family: var(--wp--preset--font-family--albert-sans) !important;}.has-alegreya-font-family{font-family: var(--wp--preset--font-family--alegreya) !important;}.has-arvo-font-family{font-family: var(--wp--preset--font-family--arvo) !important;}.has-bodoni-moda-font-family{font-family: var(--wp--preset--font-family--bodoni-moda) !important;}.has-bricolage-grotesque-font-family{font-family: var(--wp--preset--font-family--bricolage-grotesque) !important;}.has-cabin-font-family{font-family: var(--wp--preset--font-family--cabin) !important;}.has-chivo-font-family{font-family: var(--wp--preset--font-family--chivo) !important;}.has-commissioner-font-family{font-family: var(--wp--preset--font-family--commissioner) !important;}.has-cormorant-font-family{font-family: var(--wp--preset--font-family--cormorant) !important;}.has-courier-prime-font-family{font-family: var(--wp--preset--font-family--courier-prime) !important;}.has-crimson-pro-font-family{font-family: var(--wp--preset--font-family--crimson-pro) !important;}.has-dm-mono-font-family{font-family: var(--wp--preset--font-family--dm-mono) !important;}.has-dm-sans-font-family{font-family: var(--wp--preset--font-family--dm-sans) !important;}.has-dm-serif-display-font-family{font-family: var(--wp--preset--font-family--dm-serif-display) !important;}.has-domine-font-family{font-family: var(--wp--preset--font-family--domine) !important;}.has-eb-garamond-font-family{font-family: var(--wp--preset--font-family--eb-garamond) !important;}.has-epilogue-font-family{font-family: var(--wp--preset--font-family--epilogue) !important;}.has-fahkwang-font-family{font-family: var(--wp--preset--font-family--fahkwang) !important;}.has-figtree-font-family{font-family: var(--wp--preset--font-family--figtree) !important;}.has-fira-sans-font-family{font-family: var(--wp--preset--font-family--fira-sans) !important;}.has-fjalla-one-font-family{font-family: var(--wp--preset--font-family--fjalla-one) !important;}.has-fraunces-font-family{font-family: var(--wp--preset--font-family--fraunces) !important;}.has-gabarito-font-family{font-family: var(--wp--preset--font-family--gabarito) !important;}.has-ibm-plex-mono-font-family{font-family: var(--wp--preset--font-family--ibm-plex-mono) !important;}.has-ibm-plex-sans-font-family{font-family: var(--wp--preset--font-family--ibm-plex-sans) !important;}.has-ibarra-real-nova-font-family{font-family: var(--wp--preset--font-family--ibarra-real-nova) !important;}.has-instrument-serif-font-family{font-family: var(--wp--preset--font-family--instrument-serif) !important;}.has-inter-font-family{font-family: var(--wp--preset--font-family--inter) !important;}.has-josefin-sans-font-family{font-family: var(--wp--preset--font-family--josefin-sans) !important;}.has-jost-font-family{font-family: var(--wp--preset--font-family--jost) !important;}.has-libre-baskerville-font-family{font-family: var(--wp--preset--font-family--libre-baskerville) !important;}.has-libre-franklin-font-family{font-family: var(--wp--preset--font-family--libre-franklin) !important;}.has-literata-font-family{font-family: var(--wp--preset--font-family--literata) !important;}.has-lora-font-family{font-family: var(--wp--preset--font-family--lora) !important;}.has-merriweather-font-family{font-family: var(--wp--preset--font-family--merriweather) !important;}.has-montserrat-font-family{font-family: var(--wp--preset--font-family--montserrat) !important;}.has-newsreader-font-family{font-family: var(--wp--preset--font-family--newsreader) !important;}.has-noto-sans-mono-font-family{font-family: var(--wp--preset--font-family--noto-sans-mono) !important;}.has-nunito-font-family{font-family: var(--wp--preset--font-family--nunito) !important;}.has-open-sans-font-family{font-family: var(--wp--preset--font-family--open-sans) !important;}.has-overpass-font-family{font-family: var(--wp--preset--font-family--overpass) !important;}.has-pt-serif-font-family{font-family: var(--wp--preset--font-family--pt-serif) !important;}.has-petrona-font-family{font-family: var(--wp--preset--font-family--petrona) !important;}.has-piazzolla-font-family{font-family: var(--wp--preset--font-family--piazzolla) !important;}.has-playfair-display-font-family{font-family: var(--wp--preset--font-family--playfair-display) !important;}.has-plus-jakarta-sans-font-family{font-family: var(--wp--preset--font-family--plus-jakarta-sans) !important;}.has-poppins-font-family{font-family: var(--wp--preset--font-family--poppins) !important;}.has-raleway-font-family{font-family: var(--wp--preset--font-family--raleway) !important;}.has-roboto-font-family{font-family: var(--wp--preset--font-family--roboto) !important;}.has-roboto-slab-font-family{font-family: var(--wp--preset--font-family--roboto-slab) !important;}.has-rubik-font-family{font-family: var(--wp--preset--font-family--rubik) !important;}.has-rufina-font-family{font-family: var(--wp--preset--font-family--rufina) !important;}.has-sora-font-family{font-family: var(--wp--preset--font-family--sora) !important;}.has-source-sans-3-font-family{font-family: var(--wp--preset--font-family--source-sans-3) !important;}.has-source-serif-4-font-family{font-family: var(--wp--preset--font-family--source-serif-4) !important;}.has-space-mono-font-family{font-family: var(--wp--preset--font-family--space-mono) !important;}.has-syne-font-family{font-family: var(--wp--preset--font-family--syne) !important;}.has-texturina-font-family{font-family: var(--wp--preset--font-family--texturina) !important;}.has-urbanist-font-family{font-family: var(--wp--preset--font-family--urbanist) !important;}.has-work-sans-font-family{font-family: var(--wp--preset--font-family--work-sans) !important;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}/style>link relstylesheet idindependent-publisher-fonts-css hrefhttps://fonts-api.wp.com/css?familyPT+Sans%3A400%2C700%2C400italic%2C700italic%7CPT+Serif%3A400%2C700%2C400italic%2C700italic&subsetlatin%2Clatin-ext mediaall />link crossoriginanonymous relstylesheet idall-css-12-1 hrefhttps://s0.wp.com/_static/??-eJyVj90KwjAMRl/IGqb4dyE+imw1dpltWpqU4dvbiRcTRfAmfAdyPhIYk7GRFVkhFJN8ccQCA2pq7e3FIIXhTGzBIWOmKsj3uLQiC5h1ao8BBVLpgPiCCetgNZU9SY8ZRO8e/9emY56qGZON4aNg9kvGzkdXo4O6NcNfksNofLStUuQ3MFffUp7UUzg22/2maVbrw254AEsre/k&cssminifyyes typetext/css mediaall />link crossoriginanonymous relstylesheet idprint-css-13-1 hrefhttps://s1.wp.com/wp-content/mu-plugins/global-print/global-print.css?m1465851035i&cssminifyyes typetext/css mediaprint />style idjetpack-global-styles-frontend-style-inline-css>:root { --font-headings: unset; --font-base: unset; --font-headings-default: -apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Oxygen-Sans,Ubuntu,Cantarell,Helvetica Neue,sans-serif; --font-base-default: -apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Oxygen-Sans,Ubuntu,Cantarell,Helvetica Neue,sans-serif;}/style>link crossoriginanonymous relstylesheet idall-css-16-1 hrefhttps://s0.wp.com/_static/??-eJyNjcsKQjEMBX/ImlsQry7ET5GahrbXNCmmRfx7H7gRN+7OwGEGbs2hSifpUIdrPFIRg4V6C3j5MNgQqBoHk4HlcKUYYry/Z5G0RrMV/C06FUEwxRLYsSa1L/iR9Uz1mc0bSKznwK/DsR787Kd5P/ntbnkAuNBIYA&cssminifyyes typetext/css mediaall />script typetext/javascript idwpcom-actionbar-placeholder-js-extra>/* !CDATA */var actionbardata  {siteID:7039397,postID:0,siteURL:https:\/\/alexcalic.com,xhrURL:https:\/\/alexcalic.com\/wp-admin\/admin-ajax.php,nonce:2239319b10,isLoggedIn:,statusMessage:,subsEmailDefault:instantly,proxyScriptUrl:https:\/\/s0.wp.com\/wp-content\/js\/wpcom-proxy-request.js?ver20211021,i18n:{followedText:New posts from this site will now appear in your a href\https:\/\/wordpress.com\/read\>Reader\/a>,foldBar:Collapse this bar,unfoldBar:Expand this bar}};/* > *//script>script typetext/javascript idjetpack-mu-wpcom-settings-js-before>/* !CDATA */var JETPACK_MU_WPCOM_SETTINGS  {assetsUrl:https:\/\/s1.wp.com\/wp-content\/mu-plugins\/jetpack-mu-wpcom-plugin\/sun\/vendor\/automattic\/jetpack-mu-wpcom\/src\/build\/};/* > *//script>script crossoriginanonymous typetext/javascript  srchttps://s1.wp.com/_static/??-eJyFjcsOwiAQRX/I6dSa+lgYvwWBEAgMOAPW/n3bqIk7V2dxT87FqYDOVC1VDIIcKxTOr7kLssN186RjM1a2MTya5fmDLnn6K0HyjlW1v/L37R6zgxKb8yQ4ZTbKCOioRN4hnQo+hw1AmcCZwmvilq7709CPh/54voQFmNpFWg>/script>script typetext/javascript idrlt-proxy-js-after>/* !CDATA */	rltInitialize( {token:null,iframeOrigins:https:\/\/widgets.wp.com} );/* > *//script>link relEditURI typeapplication/rsd+xml titleRSD hrefhttps://alexcalic.wordpress.com/xmlrpc.php?rsd />meta namegenerator contentWordPress.com />link relshortlink hrefhttps://wp.me/txgF />!-- Jetpack Open Graph Tags -->meta propertyog:type contentwebsite />meta propertyog:title contentCal(i)culated />meta propertyog:description contentHow the present adds up to the future />meta propertyog:url contenthttps://alexcalic.com/ />meta propertyog:site_name contentCal(i)culated />meta propertyog:image contenthttps://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s200&ts1731998428 />meta propertyog:image:width content200 />meta propertyog:image:height content200 />meta propertyog:image:alt content />meta propertyog:locale contenten_US />!-- End Jetpack Open Graph Tags -->link relshortcut icon typeimage/x-icon hrefhttps://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s32 sizes16x16 />link relicon typeimage/x-icon hrefhttps://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s32 sizes16x16 />link relapple-touch-icon hrefhttps://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s114 />link relopenid.server hrefhttps://alexcalic.com/?openidserver1 />link relopenid.delegate hrefhttps://alexcalic.com/ />link relsearch typeapplication/opensearchdescription+xml hrefhttps://alexcalic.com/osd.xml titleCal(i)culated />link relsearch typeapplication/opensearchdescription+xml hrefhttps://s1.wp.com/opensearch.xml titleWordPress.com />meta nameapplication-name contentCal(i)culated />meta namemsapplication-window contentwidthdevice-width;heightdevice-height />meta namemsapplication-tooltip contentHow the present adds up to the future />meta namedescription contentHow the present adds up to the future />script typetext/javascript>/* !CDATA */var wa_smart  { network_id: 3905, site_id: 560111, page_id: 1700829, blog_id: 7039397, post_id: null, theme: pub/independent-publisher, target: wp_blog_id7039397;languageen, _: { title: Advertisement, privacy_settings: Privacy Settings }, top: { enabled: false, adflow_enabled: true, format_id: 135099 }, inline: { enabled: false, adflow_enabled: true, format_id: 110354, max_slots: 20, max_blaze_slots: 20 }, belowpost: { enabled: false, adflow_enabled: true, format_id: 134071 }, bottom_sticky: { enabled: false, adflow_enabled: true, format_id: 117571 }, sidebar: { enabled: false, adflow_enabled: true, format_id: 134686 }, sidebar_sticky_right: { enabled: false, adflow_enabled: true, format_id: 135281 }, gutenberg_rectangle: { enabled: false, adflow_enabled: true, format_id: 134788 }, gutenberg_leaderboard: { enabled: false, adflow_enabled: true, format_id: 135073 }, gutenberg_mobile_leaderboard: { enabled: false, adflow_enabled: true, format_id: 135098 }, gutenberg_skyscraper: { enabled: false, adflow_enabled: true, format_id: 135088 } }; wa_smart.cmd  ;/* > *//script>		script typetext/javascript>		function __ATA_CC() {var v  document.cookie.match((^|;) ?personalized-ads-consent(^;*)(;|$));return v ? 1 : 0;}		var __ATA_PP  { pt: 0, ht: 1, tn: independent-publisher, uloggedin: 0, amp: false, consent: __ATA_CC(), gdpr_applies: false, ad: { label: { text: Advertisements }, reportAd: { text: Report this ad } }, disabled_slot_formats: , siteid: 7039397, afp_ad_client: pub-3644839793436345 };		var __ATA  __ATA || {};		__ATA.cmd  __ATA.cmd || ;		__ATA.criteo  __ATA.criteo || {};		__ATA.criteo.cmd  __ATA.criteo.cmd || ;		/script>		script typetext/javascript>		(function(){var gDate.now||function(){return+new Date};function h(a,b){a:{for(var ca.length,dstringtypeof a?a.split():a,e0;ec;e++)if(e in d&&b.call(void 0,de,e,a)){be;break a}b-1}return 0>b?null:stringtypeof a?a.charAt(b):ab};function k(a,b,c){cnull!c?+encodeURIComponent(String(c)):;if(b+c){ca.indexOf(#);0>c&&(ca.length);var da.indexOf(?);if(0>d||d>c){dc;var e}else ea.substring(d+1,c);aa.substr(0,d),e,a.substr(c);ca1;a1b?c?c+&+b:b:c;aa0+(a1??+a1:)+a2}return a};var l0;function m(a,b){var cdocument.createElement(script);c.srca;c.onloadfunction(){b&&b(void 0)};c.onerrorfunction(){b&&b(error)};adocument.getElementsByTagName(head);var d;a&&0!a.length?da0:ddocument.documentElement;d.appendChild(c)}function n(a){var bvoid 0b?document.cookie:b;return(bh(b.split(; ),function(c){return-1!c.indexOf(a+)}))?b.split()1:}function p(a){returnstringtypeof a&&0a.length}		function r(a,b,c){bvoid 0b?:b;cvoid 0c?.:c;var d;Object.keys(a).forEach(function(e){var fae,qtypeof f;objectq&&null!f||functionq?d.push(r(f,b+e+c)):null!f&&void 0!f&&(eencodeURIComponent(b+e),d.push(e++encodeURIComponent(f)))});return d.filter(p).join(&)}function t(a,b){a||((window.__ATA||{}).configb.c,m(b.url))}var uMath.floor(1E13*Math.random()),vwindow.__ATA||{};window.__ATAv;window.__ATA.cmdv.cmd||;v.ridu;v.createdAtg();var wwindow.__ATA||{},xs.pubmine.com;		w&&w.serverDomain&&(xw.serverDomain);var y//+x+/conf,zwindow.topwindow,Awindow.__ATA_PP&&window.__ATA_PP.gdpr_applies,Bbooleantypeof A?Number(A):null,Cwindow.__ATA_PP||null,Dz?document.referrer?document.referrer:null:null,Ez?window.location.href:document.referrer?document.referrer:null,F,Gn(__ATA_tuuid);FG?G:null;var Hwindow.innerWidth+x+window.innerHeight,In(usprivacy),Jr({gdpr:B,pp:C,rid:u,src:D,ref:E,tuuid:F,vp:H,us_privacy:I?I:null},,.);		(function(a){var bvoid 0b?cb:b;l++;var ccallback__+g().toString(36)+_+l.toString(36);ak(a,b,c);windowcfunction(d){t(void 0,d)};m(a,function(d){d&&t(d)})})(y+?+J);}).call(this);		/script>	script>		var sas_fallback  sas_fallback || ;		sas_fallback.push(			{ tag: <div id"atatags-70393971-{{unique_id}}"></div><script>__ATA.cmd.push(function() {__ATA.initDynamicSlot({id: \atatags-70393971-{{unique_id}}\,location: 120,formFactor: \001\,label: {text: \Advertisements\,},creative: {reportAd: {text: \Report this ad\,},privacySettings: {text: \Privacy\,}}});});</script>, type: belowpost },			{ tag: <div id"atatags-70393971-{{unique_id}}"></div><script>__ATA.cmd.push(function() {__ATA.initDynamicSlot({id: \atatags-70393971-{{unique_id}}\,location: 310,formFactor: \001\,label: {text: \Advertisements\,},creative: {reportAd: {text: \Report this ad\,},privacySettings: {text: \Privacy\,}}});});</script>, type: inline },			{ tag: <div id"atatags-70393971-{{unique_id}}"></div><script>__ATA.cmd.push(function() {__ATA.initDynamicSlot({id: \atatags-70393971-{{unique_id}}\,location: 140,formFactor: \003\,label: {text: \Advertisements\,},creative: {reportAd: {text: \Report this ad\,},privacySettings: {text: \Privacy\,}}});});</script>, type: sidebar },			{ tag: <div id"atatags-70393971-{{unique_id}}"></div><script>__ATA.cmd.push(function() {__ATA.initDynamicSlot({id: \atatags-70393971-{{unique_id}}\,location: 110,formFactor: \002\,label: {text: \Advertisements\,},creative: {reportAd: {text: \Report this ad\,},privacySettings: {text: \Privacy\,}}});});</script>, type: top }		);	/script>/head>body classhome blog customizer-styles-applied has-sidebar jetpack-reblog-enabled>div idpage classhfeed site>	a classskip-link screen-reader-text href#content>Skip to content/a>		div idcontent-wrapper>		header idmasthead classsite-header rolebanner>							div classsite-branding>											a classsite-logo-link hrefhttps://alexcalic.com/>							img alt classsite-logo-image no-grav width100 height100 srchttps://secure.gravatar.com/avatar/c5d92123afa5351a253956462e925e62?s100&dmm&rg />						/a>!-- .site-logo-link -->										h1 classsite-title>a hrefhttps://alexcalic.com/ relhome>Cal(i)culated/a>/h1>					h2 classsite-description>How the present adds up to the future/h2>				/div>!-- .site-branding -->														div idsecondary classwidget-area rolecomplementary>				div idatatags-70393973-673c32dc15b40>/div>						script>				__ATA.cmd.push(function() {					__ATA.initDynamicSlot({						id: atatags-70393973-673c32dc15b40,						location: 140,						formFactor: 003,						label: {							text: Advertisements,						},						creative: {							reportAd: {								text: Report this ad,							},							privacySettings: {								text: Privacy,															}						}					});				});			/script>aside idwpcom_social_media_icons_widget-3 classwidget widget_wpcom_social_media_icons_widget>h1 classwidget-title>Where Else to Find Me/h1>ul>li>a hrefhttps://www.facebook.com/alexcalic/ classgenericon genericon-facebook target_blank>span classscreen-reader-text>View alexcalic’s profile on Facebook/span>/a>/li>li>a hrefhttps://twitter.com/alexcalic/ classgenericon genericon-twitter target_blank>span classscreen-reader-text>View alexcalic’s profile on Twitter/span>/a>/li>li>a hrefhttps://www.instagram.com/alexcalic/ classgenericon genericon-instagram target_blank>span classscreen-reader-text>View alexcalic’s profile on Instagram/span>/a>/li>li>a hrefhttps://www.linkedin.com/in/alexcalic/ classgenericon genericon-linkedin target_blank>span classscreen-reader-text>View alexcalic’s profile on LinkedIn/span>/a>/li>/ul>/aside>aside idblog_subscription-5 classwidget widget_blog_subscription jetpack_subscription_widget>h1 classwidget-title>label forsubscribe-field>Follow My Blog/label>/h1>			div classwp-block-jetpack-subscriptions__container>			form				actionhttps://subscribe.wordpress.com				methodpost				accept-charsetutf-8				data-blog7039397				data-post_access_leveleverybody				idsubscribe-blog			>				p>Enter your email address to follow this blog and receive notifications of new posts by email./p>				p idsubscribe-email>					label						idsubscribe-field-label						forsubscribe-field						classscreen-reader-text					>						Email Address:					/label>					input							typeemail							nameemail														stylewidth: 95%; padding: 1px 10px							placeholderEmail Address							value							idsubscribe-field							required						/>				/p>				p idsubscribe-submit									>					input typehidden nameaction valuesubscribe/>					input typehidden nameblog_id value7039397/>					input typehidden namesource valuehttps://alexcalic.com//>					input typehidden namesub-type valuewidget/>					input typehidden nameredirect_fragment valuesubscribe-blog/>					input typehidden id_wpnonce name_wpnonce valueefd096ca8a />					button typesubmit													classwp-block-button__link																	>						Follow					/button>				/p>			/form>						/div>			/aside>aside idwp_tag_cloud-2 classwidget wp_widget_tag_cloud>h1 classwidget-title>Topic Tags/h1>a hrefhttps://alexcalic.com/tag/amazon/ classtag-cloud-link tag-link-6602 tag-link-position-1 stylefont-size: 10.048780487805pt; aria-labelAmazon (3 items)>Amazon/a>a hrefhttps://alexcalic.com/tag/android/ classtag-cloud-link tag-link-641922 tag-link-position-2 stylefont-size: 10.048780487805pt; aria-labelAndroid (3 items)>Android/a>a hrefhttps://alexcalic.com/tag/app-developers/ classtag-cloud-link tag-link-5439381 tag-link-position-3 stylefont-size: 8pt; aria-labelApp Developers (2 items)>App Developers/a>a hrefhttps://alexcalic.com/tag/apple/ classtag-cloud-link tag-link-291 tag-link-position-4 stylefont-size: 17.560975609756pt; aria-labelApple (10 items)>Apple/a>a hrefhttps://alexcalic.com/tag/apple-tv/ classtag-cloud-link tag-link-610013 tag-link-position-5 stylefont-size: 8pt; aria-labelApple TV (2 items)>Apple TV/a>a hrefhttps://alexcalic.com/tag/blip-tv/ classtag-cloud-link tag-link-303365 tag-link-position-6 stylefont-size: 8pt; aria-labelBlip.tv (2 items)>Blip.tv/a>a hrefhttps://alexcalic.com/tag/clearspring/ classtag-cloud-link tag-link-471115 tag-link-position-7 stylefont-size: 8pt; aria-labelClearspring (2 items)>Clearspring/a>a hrefhttps://alexcalic.com/tag/comscore/ classtag-cloud-link tag-link-279107 tag-link-position-8 stylefont-size: 8pt; aria-labelComScore (2 items)>ComScore/a>a hrefhttps://alexcalic.com/tag/display-advertising/ classtag-cloud-link tag-link-1051375 tag-link-position-9 stylefont-size: 10.048780487805pt; aria-labeldisplay advertising (3 items)>display advertising/a>a hrefhttps://alexcalic.com/tag/facebook/ classtag-cloud-link tag-link-81819 tag-link-position-10 stylefont-size: 22pt; aria-labelFacebook (19 items)>Facebook/a>a hrefhttps://alexcalic.com/tag/foursquare/ classtag-cloud-link tag-link-472905 tag-link-position-11 stylefont-size: 14.317073170732pt; aria-labelFoursquare (6 items)>Foursquare/a>a hrefhttps://alexcalic.com/tag/google/ classtag-cloud-link tag-link-81 tag-link-position-12 stylefont-size: 17.560975609756pt; aria-labelGoogle (10 items)>Google/a>a hrefhttps://alexcalic.com/tag/hulu/ classtag-cloud-link tag-link-1702277 tag-link-position-13 stylefont-size: 8pt; aria-labelHulu (2 items)>Hulu/a>a hrefhttps://alexcalic.com/tag/internet-tv/ classtag-cloud-link tag-link-194793 tag-link-position-14 stylefont-size: 8pt; aria-labelInternet TV (2 items)>Internet TV/a>a hrefhttps://alexcalic.com/tag/iphone/ classtag-cloud-link tag-link-106595 tag-link-position-15 stylefont-size: 10.048780487805pt; aria-labeliPhone (3 items)>iPhone/a>a hrefhttps://alexcalic.com/tag/netflix/ classtag-cloud-link tag-link-1182 tag-link-position-16 stylefont-size: 8pt; aria-labelNetflix (2 items)>Netflix/a>a hrefhttps://alexcalic.com/tag/network-television/ classtag-cloud-link tag-link-365309 tag-link-position-17 stylefont-size: 8pt; aria-labelnetwork television (2 items)>network television/a>a hrefhttps://alexcalic.com/tag/online-advertising/ classtag-cloud-link tag-link-26593 tag-link-position-18 stylefont-size: 8pt; aria-labelOnline advertising (2 items)>Online advertising/a>a hrefhttps://alexcalic.com/tag/smartphones/ classtag-cloud-link tag-link-38616 tag-link-position-19 stylefont-size: 8pt; aria-labelsmartphones (2 items)>smartphones/a>a hrefhttps://alexcalic.com/tag/social-tv/ classtag-cloud-link tag-link-1888082 tag-link-position-20 stylefont-size: 10.048780487805pt; aria-labelSocial TV (3 items)>Social TV/a>a hrefhttps://alexcalic.com/tag/television/ classtag-cloud-link tag-link-459 tag-link-position-21 stylefont-size: 11.756097560976pt; aria-labeltelevision (4 items)>television/a>a hrefhttps://alexcalic.com/tag/tunerfish/ classtag-cloud-link tag-link-35145642 tag-link-position-22 stylefont-size: 8pt; aria-labelTunerfish (2 items)>Tunerfish/a>a hrefhttps://alexcalic.com/tag/tv-ratings/ classtag-cloud-link tag-link-174153 tag-link-position-23 stylefont-size: 8pt; aria-labelTV ratings (2 items)>TV ratings/a>a hrefhttps://alexcalic.com/tag/twitter/ classtag-cloud-link tag-link-599182 tag-link-position-24 stylefont-size: 18.243902439024pt; aria-labelTwitter (11 items)>Twitter/a>a hrefhttps://alexcalic.com/tag/youtube/ classtag-cloud-link tag-link-6567 tag-link-position-25 stylefont-size: 13.121951219512pt; aria-labelYouTube (5 items)>YouTube/a>/aside>aside idtag_cloud-4 classwidget widget_tag_cloud>h1 classwidget-title>Category Tags/h1>div styleoverflow: hidden;>a hrefhttps://alexcalic.com/category/advertising/ stylefont-size: 170.58823529412%; padding: 1px; margin: 1px;  titleAdvertising (12)>Advertising/a> a hrefhttps://alexcalic.com/category/business-model/ stylefont-size: 250%; padding: 1px; margin: 1px;  titleBusiness Model (21)>Business Model/a> a hrefhttps://alexcalic.com/category/commerce/ stylefont-size: 100%; padding: 1px; margin: 1px;  titleCommerce (4)>Commerce/a> a hrefhttps://alexcalic.com/category/mobile/ stylefont-size: 197.05882352941%; padding: 1px; margin: 1px;  titleMobile (15)>Mobile/a> a hrefhttps://alexcalic.com/category/monetization/ stylefont-size: 108.82352941176%; padding: 1px; margin: 1px;  titleMonetization (5)>Monetization/a> a hrefhttps://alexcalic.com/category/platforms/ stylefont-size: 161.76470588235%; padding: 1px; margin: 1px;  titlePlatforms (11)>Platforms/a> a hrefhttps://alexcalic.com/category/product/ stylefont-size: 197.05882352941%; padding: 1px; margin: 1px;  titleProduct (15)>Product/a> a hrefhttps://alexcalic.com/category/social-media/ stylefont-size: 232.35294117647%; padding: 1px; margin: 1px;  titleSocial Media (19)>Social Media/a> a hrefhttps://alexcalic.com/category/video/ stylefont-size: 161.76470588235%; padding: 1px; margin: 1px;  titleVideo (11)>Video/a> /div>/aside>			div idatatags-70393973-673c32dc163f2>/div>						script>				__ATA.cmd.push(function() {					__ATA.initDynamicSlot({						id: atatags-70393973-673c32dc163f2,						location: 140,						formFactor: 003,						label: {							text: Advertisements,						},						creative: {							reportAd: {								text: Report this ad,							},							privacySettings: {								text: Privacy,															}						}					});				});			/script>/div>!-- #secondary -->		/header>!-- #masthead -->		div idcontent classsite-content>	div idprimary classcontent-area>		main idmain classsite-main rolemain>												article idpost-3799 classpost-3799 post type-post status-publish format-standard hentry category-mobile category-platforms category-product category-social-media category-video tag-bbc tag-bedrocket tag-content-snacking tag-distribution tag-facebook tag-instagram tag-mass-appeal tag-network-a tag-social-networks>			header classentry-header>			h1 classentry-title>a hrefhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/ relbookmark>Video Content in a Mobile World: Diet-Sized and Distributed/a>/h1>		/header>!-- .entry-header -->		div classentry-content>		p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2014/02/100_calorie_snackpacks.jpg>img classsize-full wp-image idi-3801 alt100 Calorie Snacks srchttps://alexcalic.com/wp-content/uploads/2014/02/100_calorie_snackpacks.jpg?w470 width470 height345 srcsethttps://alexcalic.com/wp-content/uploads/2014/02/100_calorie_snackpacks.jpg?w470 470w, https://alexcalic.com/wp-content/uploads/2014/02/100_calorie_snackpacks.jpg?w150 150w, https://alexcalic.com/wp-content/uploads/2014/02/100_calorie_snackpacks.jpg?w300 300w, https://alexcalic.com/wp-content/uploads/2014/02/100_calorie_snackpacks.jpg 480w sizes(max-width: 470px) 100vw, 470px />/a>/p>p styletext-align:justify;>While the tech industry was buzzing over Facebook’s $19 billion a titleFacebook to acquire WhatsApp hrefhttps://newsroom.fb.com/News/805/Facebook-to-Acquire-WhatsApp target_blank>acquisition/a> of WhatsApp, the social network’s original blockbuster deal, Instagram, was quietly making some interesting news of its own. Action-sport channel Network A, a property of a titleNext-generation media startup Bedrocket Media Ventures raises $15 million from NEA hrefhttp://techcrunch.com/2012/09/04/bedrocket-media-15m-nea/ target_blank>next-generation/a> media start-up Bedrocket, a titleNetwork A busts out new video series – on Instagram hrefhttp://www.thevideoink.com/breaking-news/network-a-busts-new-video-series-instagram/#.Uwu4ffldWSo target_blank>announced/a> the launch of a first-of-its-kind video series called ‘#goodstuff’. The lifestyle a titleNetwork A on Instagram hrefhttp://instagram.com/networka target_blank>series/a>, which focuses on event and product reviews in its first installment, will be exclusively distributed on Instagram over the course of ten, 15-second episodes./p>p styletext-align:justify;>Instagram Video, which only a titleIntroducing video on Instagram hrefhttp://blog.instagram.com/post/53448889009/video-on-instagram target_blank>launched/a> this past June, has had a couple of other ‘firsts’ on the branded, short-form content front in recent months. In December Mass Appeal a titleMass Appeal launches animated digital series exclusively on Instagram hrefhttp://www.thevideoink.com/news/mass-appeal-launches-animated-digital-series-on-instagram/#.Uwu4l_ldWSp target_blank>launched/a> the first animated video series on the app followed by the a titleBBC targets social media users with Instagram video news hrefhttp://www.theguardian.com/media/2014/jan/20/bbc-targets-social-media-users-with-instagram-video-news target_blank>launch/a> of Instafax, a news-clip series from BBC, in January. While watching videos over the internet has become commonplace thanks to YouTube, Netflix and others, these three video series are the first to be created specifically for a mobile-first social networking audience. The combination of Instagram’s photo/video sharing experience with user engagement and growth a titleInstagram 2014 hrefhttp://www.l2thinktank.com/research/instagram-2014 target_blank>figures/a> that exceed those of Facebook, as well as those of rival mobile social networking apps, makes the company and it’s 150 million-plus user platform a logical place to experiment with new forms of atomized content creation and distribution./p>p styletext-align:justify;>The typical process for distributing video content online usually includes developing a branded destination website and accompanying YouTube channel to garner views. That won’t work in mobile, where apps are preferred by users and competing for attention is further challenged by siloed experiences and navigation constraints relative to the web. Instead of introducing yet another app for consumers to hopefully download, content creators have the opportunity to leverage the popularity of the most engaged social apps to efficiently reach their intended audiences./p>p styletext-align:justify;>In a day an age where smartphones have enabled content consumption to proliferated (just a titleOver 55 billion music videos viewed globally in 2013 hrefhttp://www.vevo.com/c/EN/US/news/over-55-billion-music-videos-viewed-globally-in-2013 target_blank>look/a> at music video site Vevo’s recently revealed 2013 viewership stats), some mobile applications have imposed functional constraints (Twitter’s 140-characters, Instagram’s 15-second videos, SnapChat’s disappearing content, etc.) to create unique, and successful, user experiences. Without these limitations on the web, content creators have never had to consider developing stories to fit this new mode. While Netflix has shown us that a full season of House of Cards (about 13 hours) might be the upper-limit for online video storytelling, consuming this type of content is still best suited for TVs and laptops. Mobile devices, with their smaller screens, slower data connections and app-centric usage already lend themselves to content ‘a titleMobile news ‘snacking’ is up sharply hrefhttp://pando.com/2013/08/08/study-mobile-news-snacking-is-up-sharply-but-tablets-are-the-killer-news-devices/ target_blank>snacking/a>’- so why not experiment with optimizing production for these mobile confines./p>p styletext-align:justify;>The onslaught of webisodic content during the aughts, which launched such companies as Blip.tv and EQAL, eventually proved to be overly optimistic. But the issue might have been one of timing more so than anything else. The social-mobile generation is more likely to trade quality for content brevity and platform convenience in a world of streaming digital distractions.  Recasting webisodes to fit the realities of mobile could enable such experiments as a titleWikipedia: lonelygirl15 hrefhttp://en.wikipedia.org/wiki/Lonelygirl15>lonelygirl15/a> to succeed longer-term. If the right content experience can be created for audiences, the quality will follow. If ESPN’s SVP of Product Ryan Spoon a titleRyan Spoon quoted at Upfront Summit hrefhttps://twitter.com/RealZachSchau/status/439121562495504384 target_blank>comments/a> are any indication, users are willing and ready. The question is- can you successfully condense something like Modern Family into 3-minute seasons?/p>p styletext-align:justify;>Time will tell if the ‘mobisode’ makes its way into your stream./p>			div idatatags-70393971-673c32dc174b7>/div>						script>				__ATA.cmd.push(function() {					__ATA.initDynamicSlot({						id: atatags-70393971-673c32dc174b7,						location: 120,						formFactor: 001,						label: {							text: Advertisements,						},						creative: {							reportAd: {								text: Report this ad,							},							privacySettings: {								text: Privacy,															}						}					});				});			/script>div idjp-post-flair classsharedaddy sd-like-enabled sd-sharing-enabled>div classsharedaddy sd-sharing-enabled>div classrobots-nocontent sd-block sd-social sd-social-icon-text sd-sharing>h3 classsd-title>Share this on:/h3>div classsd-content>ul>li classshare-facebook>a relnofollow noopener noreferrer data-sharedsharing-facebook-3799 classshare-facebook sd-button share-icon hrefhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/?sharefacebook target_blank titleClick to share on Facebook >span>Facebook/span>/a>/li>li classshare-linkedin>a relnofollow noopener noreferrer data-sharedsharing-linkedin-3799 classshare-linkedin sd-button share-icon hrefhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/?sharelinkedin target_blank titleClick to share on LinkedIn >span>LinkedIn/span>/a>/li>li classshare-reddit>a relnofollow noopener noreferrer data-shared classshare-reddit sd-button share-icon hrefhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/?sharereddit target_blank titleClick to share on Reddit >span>Reddit/span>/a>/li>li classshare-tumblr>a relnofollow noopener noreferrer data-shared classshare-tumblr sd-button share-icon hrefhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/?sharetumblr target_blank titleClick to share on Tumblr >span>Tumblr/span>/a>/li>li classshare-twitter>a relnofollow noopener noreferrer data-sharedsharing-twitter-3799 classshare-twitter sd-button share-icon hrefhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/?sharetwitter target_blank titleClick to share on Twitter >span>Twitter/span>/a>/li>li>a href# classsharing-anchor sd-button share-more>span>More/span>/a>/li>li classshare-end>/li>/ul>div classsharing-hidden>div classinner styledisplay: none;>ul>li classshare-email>a relnofollow noopener noreferrer data-shared classshare-email sd-button share-icon hrefmailto:?subject%5BShared%20Post%5D%20Video%20Content%20in%20a%20Mobile%20World%3A%20Diet-Sized%20and%20Distributed&bodyhttps%3A%2F%2Falexcalic.com%2F2014%2F02%2F27%2Fvideo-content-in-a-mobile-world-diet-sized-and-distributed%2F&shareemail target_blank titleClick to email a link to a friend data-email-share-error-titleDo you have email set up? data-email-share-error-textIf you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself. data-email-share-nonce7eb589c408 data-email-share-track-urlhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/?shareemail>span>Email/span>/a>/li>li classshare-pinterest>a relnofollow noopener noreferrer data-sharedsharing-pinterest-3799 classshare-pinterest sd-button share-icon hrefhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/?sharepinterest target_blank titleClick to share on Pinterest >span>Pinterest/span>/a>/li>li classshare-print>a relnofollow noopener noreferrer data-shared classshare-print sd-button share-icon hrefhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/ target_blank titleClick to print >span>Print/span>/a>/li>li classshare-end>/li>/ul>/div>/div>/div>/div>/div>div classsharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded idlike-post-wrapper-7039397-3799-673c32dc17cd6 data-src//widgets.wp.com/likes/index.html?ver20241119#blog_id7039397&post_id3799&originalexcalic.wordpress.com&obj_id7039397-3799-673c32dc17cd6&domainalexcalic.com data-namelike-post-frame-7039397-3799-673c32dc17cd6 data-titleLike or Reblog>div classlikes-widget-placeholder post-likes-widget-placeholder styleheight: 55px;>span classbutton>span>Like/span>/span> span classloading>Loading.../span>/div>span classsd-text-color>/span>a classsd-link-color>/a>/div>/div>	/div>!-- .entry-content -->	footer classentry-footer>				div classpost-details>			By span classauthor vcard>a classurl fn n hrefhttps://alexcalic.com/author/alexcalic/>Alex Calic/a>/span>span classcat-links>in a hrefhttps://alexcalic.com/category/mobile/ relcategory tag>Mobile/a>, a hrefhttps://alexcalic.com/category/platforms/ relcategory tag>Platforms/a>, a hrefhttps://alexcalic.com/category/product/ relcategory tag>Product/a>, a hrefhttps://alexcalic.com/category/social-media/ relcategory tag>Social Media/a>, a hrefhttps://alexcalic.com/category/video/ relcategory tag>Video/a>/span>span classpost-permalink>a hrefhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/ relbookmark>time classentry-date published datetime2014-02-27T05:22:31+00:00>February 27, 2014/time>time classupdated datetime2014-03-04T04:48:08+00:00>March 4, 2014/time>/a>/span>span classword-count>565 Words/span>span classcomments-link>a hrefhttps://alexcalic.com/2014/02/27/video-content-in-a-mobile-world-diet-sized-and-distributed/#respond>Leave a comment/a>/span>!-- .comments-link -->		/div>!-- .post-details -->	/footer>!-- .entry-footer -->/article>!-- #post-## -->							article idpost-3768 classpost-3768 post type-post status-publish format-standard hentry category-business-model category-product tag-dctech tag-foundationdb tag-mapbox tag-smartthings>			header classentry-header>			h1 classentry-title>a hrefhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/ relbookmark>The 3 Most Interesting Start-ups in #DCTech in 2013/a>/h1>		/header>!-- .entry-header -->		div classentry-content>		p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/12/dctech_wordbubble.png>img width650 height325 classsize-full wp-image idi-3771 altImage srchttps://alexcalic.com/wp-content/uploads/2013/12/dctech_wordbubble.png?w650 srcsethttps://alexcalic.com/wp-content/uploads/2013/12/dctech_wordbubble.png?w650 650w, https://alexcalic.com/wp-content/uploads/2013/12/dctech_wordbubble.png?w150 150w, https://alexcalic.com/wp-content/uploads/2013/12/dctech_wordbubble.png?w300 300w, https://alexcalic.com/wp-content/uploads/2013/12/dctech_wordbubble.png?w768 768w, https://alexcalic.com/wp-content/uploads/2013/12/dctech_wordbubble.png?w1024 1024w, https://alexcalic.com/wp-content/uploads/2013/12/dctech_wordbubble.png 1200w sizes(max-width: 650px) 100vw, 650px />/a>/p>p styletext-align:justify;>With it being that time of year again when ‘best of’ lists and predictions for the New Year get published I thought I’d take a hybrid approach in looking at the current state of the Washington, DC start-up community of which I’ve been a part of for the past dozen years. It was a web generation ago that the DC area, namely Northern Virginia, was considered an important technology hub thanks to the likes of AOL, which drove consumer adoption of the web, and UUNET, which built the underlying delivery infrastructure. Unfortunately there’s not much left to show from these early internet successes (just look at AOL’s former campus headquarters in Dulles, VA which mostly consists of Raytheon, a defense contractor, signage these days). If the DC region hopes to reestablish itself as an important tech ecosystem it needs a company, or two, to become anchors in the community that will not only draw technical talent to the region but also enable employees to leverage these companies to start new ventures of their own. So I put together a list of a few start-ups that could become one of these pillars./p>p styletext-align:justify;>Two caveats in putting this list together though (1) I excluded any company I’m directly or indirectly involved with (as an employee, investor, mentor, etc.) so as to remove any personal biases and avoid disclosing any non-public information. This meant that portfolio companies of NextGen Angels (where I am a member), for instance, were not considered (and anyway, how could I choose the best amongst all of my companies!) and (2) Advertising-supported businesses, like Vox Media, were also eliminated from consideration. The rationale for focusing this list on start-ups that build and sell technology rather than are just tech-enabled is the diversity of engineering talent needed to run these types of organizations, which are critical in sustaining a tech ecosystem, as well as their ability to build defensible businesses longer-term that are not as susceptible to changing consumer momentum and tastes./p>p styletext-align:justify;>So with these disclaimers out of the way, here are the 3 companies that laid the groundwork in 2013 to potentially become outsized success stories and reestablish the DC region as a major technology hub longer term:/p>p stylepadding-left:30px;text-align:justify;>span styletext-decoration:underline;>strong>FoundationDB/strong>/span> In 2010 then Google CEO (and now Chairman) Eric Schmidt was famously a titleGoogle CEO Schmidt: "people arent ready for the technology revolution" hrefhttp://readwrite.com/2010/08/04/google_ceo_schmidt_people_arent_ready_for_the_tech#awesm~orgz16BICOa7rq target_blank>quoted/a> as saying that the amount of information created in 2 days at the time equaled all the information created between the dawn of civilization and 2003- and the pace of creation was only increasing. Even if Schmidt was a titleWas Eric Schmidt wrong about the historical scale of the internet? hrefhttp://readwrite.com/2011/02/07/are-we-really-creating-as-much#awesm~orgy7iLpA6c7FE target_blank>wrong/a> by a factor of 10 that’s still a lot of information that needs to be captured, stored and made available for retrieval. Add to this the complexity of handling disparate data types with varying rules around what information actually constitutes data and you have the reason for FoundationDB’s existence./p>p stylepadding-left:30px;text-align:justify;>The company is developing a new type of core database that supports the modern day needs of web applications by storing and scaling data regardless of the data model being used (geospatial, graph, JSON, traditional, etc.). By combining the scale and distributed architecture of NoSQL databases (which the likes of MongoDB, which has a titleCrunchBase: MongoDB hrefhttp://www.crunchbase.com/company/mongodb-inc target_blank>raised/a> over $220 million to date, have popularized) with the power of a titleWikipedia: ACID hrefhttp://en.wikipedia.org/wiki/ACID target_blank>ACID/a> transactions, FoundationDB is creating an industrial strength database technology a titleFoundationDB raises $17M for database similar to next generation Google technology used to run AdWords hrefhttp://techcrunch.com/2013/11/12/foundationdb-raises-17m-for-database-similar-to-next-generation-google-technology-used-to-run-adwords/ target_blank>similar to the one/a> used by Google to run AdWords. Having started out building its core features to support NoSQL, the company a titleFoundationDB acquires Akiban hrefhttp://gigaom.com/2013/07/17/foundationdb-buys-akiban-to-wed-nosql-and-sql-worlds/ target_blank>acquired/a> Akiban, another database start-up that used the same abstraction FoundationDB’s substrate uses but for SQL, earlier this year giving the combined entity a unique hybrid solution. The company’s 4-year effort in building a fault-tolerant system was rewarded last month with a $17 million Series A a titleFoundationDB raises $17 million Series A hrefhttps://foundationdb.com/blog/foundationdb-raises-17-million-series-a target_blank>investment/a>, bringing FoundationDB’s a titleCrunchBase: SmartThings hrefhttp://crunchbase.com/company/smartthings target_blank>total funding/a> to $23 million./p>p stylepadding-left:30px;text-align:justify;>span styletext-decoration:underline;>strong>MapBox/strong>/span> Apple’s launch of the App Store in 2008 ushered in the era of computing and with it the importance of location in adding context to mobile application experiences. One of the simplest ways to provide location-based information is via maps- and that’s where MapBox’s technology comes into play./p>p stylepadding-left:30px;text-align:justify;>The company provides cloud-based tools for developers to add interactive maps to their web and mobile applications by leveraging OpenStreetMap data (an a titleOpenStreetMap hrefhttp://wiki.openstreetmap.org/wiki/MapBox target_blank>open-source project/a> which MapBox also contributes to). Even though the company competes with the likes of Google Maps and ESRI it counts Evernote, Foursquare GitHub, Hipmunk and Uber a titleAbout MapBox hrefhttps://www.mapbox.com/about/press/ target_blank>among its/a> 2,500 paying customers. Due to this early success, MapBox was able to a titleMapBox closes $10M Series A from Foundry Group to build the future of interactive, mobile maps hrefhttp://techcrunch.com/2013/10/16/mapbox-closes-10m-series-a-from-foundry-group-to-build-the-future-of-interactive-mobile-maps/ target_blank>raise/a> a $10 million Series A in October to expand its offering.  That’s because location data is just the starting point of potential for the company as it looks to partner with other data providers to incorporate other types of content to its map offering which would allow it to apply other, relevant, contextual signals that developers could use to enhance the capabilities and user experience of their apps./p>p stylepadding-left:30px;text-align:justify;>span styletext-decoration:underline;>strong>SmartThings/strong>/span> The “internet of things” promises to move the internet beyond just computing devices to include everyday devices such as a titleAugust Smart Lock hrefhttp://www.august.com target_blank>door locks/a> and a titleNest Thermostat hrefhttps://nest.com/thermostat/life-with-nest-thermostat/ target_blank>thermostats/a>. By 2018 it’s a titleHere’s why ‘The Internet of Things’ will be huge hrefhttp://www.businessinsider.com/growth-in-the-internet-of-things-2013-10 target_blank>estimated/a> that there will be 9 billion such devices connected to the internet- roughly equal to the number of smartphones, smart TVs, tablets, wearable computers and PCs combined. So it’s no surprise that DC-based SmartThings is tackling this huge market opportunity. The company, which a titleSmartThings raises $12.5 million in Series A funding hrefhttp://smartthings.com/news/series-a.html target_blank>raised/a> a $12.5 million Series A last month bringing its total funding to $15.5 million since its founding, started out as a Kickstarter a titleKickstarter: SmartThings hrefhttp://www.kickstarter.com/projects/smartthings/smartthings-make-your-world-smarter target_blank>project/a> in 2012. Since then SmartThings has launched its own a titleSmartThings Kits hrefhttps://shop.smartthings.com/#/kits target_blank>online store/a> to promote its ‘Smart Hub’ which allows consumers to connect various packages of sensors and devices to the internet to solve specific problems./p>p stylepadding-left:30px;text-align:justify;>While the company faces competition from the likes of Nest (founded by ex-Apple employees that are building a vertically integrated solution) and Revolv (which launched its own hub that connects to existing connected devices but lets people create their own notifications) its biggest threat might come from their market timing of consumer a titleSmartThings peels back the app curtain to show our connected home future hrefhttp://pando.com/2013/12/16/smartthings-peels-back-the-app-curtain-to-show-our-connected-home-future/ target_blank>understanding and adoption/a> of these types of solutions./p>p styletext-align:justify;>So is this list perfect? No. Could I be dead wrong? Absolutely. But the fact that these companies touch on early-stage and fast-growing technology market opportunities gives me hope for their success. All they have to do now is execute./p>div idatatags-70393975-673c32dc190ca>		script typetext/javascript>			__ATA.cmd.push(function() {				__ATA.initVideoSlot(atatags-70393975-673c32dc190ca, {					sectionId: 70393975,					format: inread				});			});		/script>	/div>div idjp-post-flair classsharedaddy sd-like-enabled sd-sharing-enabled>div classsharedaddy sd-sharing-enabled>div classrobots-nocontent sd-block sd-social sd-social-icon-text sd-sharing>h3 classsd-title>Share this on:/h3>div classsd-content>ul>li classshare-facebook>a relnofollow noopener noreferrer data-sharedsharing-facebook-3768 classshare-facebook sd-button share-icon hrefhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/?sharefacebook target_blank titleClick to share on Facebook >span>Facebook/span>/a>/li>li classshare-linkedin>a relnofollow noopener noreferrer data-sharedsharing-linkedin-3768 classshare-linkedin sd-button share-icon hrefhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/?sharelinkedin target_blank titleClick to share on LinkedIn >span>LinkedIn/span>/a>/li>li classshare-reddit>a relnofollow noopener noreferrer data-shared classshare-reddit sd-button share-icon hrefhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/?sharereddit target_blank titleClick to share on Reddit >span>Reddit/span>/a>/li>li classshare-tumblr>a relnofollow noopener noreferrer data-shared classshare-tumblr sd-button share-icon hrefhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/?sharetumblr target_blank titleClick to share on Tumblr >span>Tumblr/span>/a>/li>li classshare-twitter>a relnofollow noopener noreferrer data-sharedsharing-twitter-3768 classshare-twitter sd-button share-icon hrefhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/?sharetwitter target_blank titleClick to share on Twitter >span>Twitter/span>/a>/li>li>a href# classsharing-anchor sd-button share-more>span>More/span>/a>/li>li classshare-end>/li>/ul>div classsharing-hidden>div classinner styledisplay: none;>ul>li classshare-email>a relnofollow noopener noreferrer data-shared classshare-email sd-button share-icon hrefmailto:?subject%5BShared%20Post%5D%20The%203%20Most%20Interesting%20Start-ups%20in%20%23DCTech%20in%202013&bodyhttps%3A%2F%2Falexcalic.com%2F2014%2F01%2F07%2Fthe-3-most-interesting-start-ups-in-dctech-this-year%2F&shareemail target_blank titleClick to email a link to a friend data-email-share-error-titleDo you have email set up? data-email-share-error-textIf you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself. data-email-share-nonce25dbba012c data-email-share-track-urlhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/?shareemail>span>Email/span>/a>/li>li classshare-pinterest>a relnofollow noopener noreferrer data-sharedsharing-pinterest-3768 classshare-pinterest sd-button share-icon hrefhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/?sharepinterest target_blank titleClick to share on Pinterest >span>Pinterest/span>/a>/li>li classshare-print>a relnofollow noopener noreferrer data-shared classshare-print sd-button share-icon hrefhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/ target_blank titleClick to print >span>Print/span>/a>/li>li classshare-end>/li>/ul>/div>/div>/div>/div>/div>div classsharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded idlike-post-wrapper-7039397-3768-673c32dc19977 data-src//widgets.wp.com/likes/index.html?ver20241119#blog_id7039397&post_id3768&originalexcalic.wordpress.com&obj_id7039397-3768-673c32dc19977&domainalexcalic.com data-namelike-post-frame-7039397-3768-673c32dc19977 data-titleLike or Reblog>div classlikes-widget-placeholder post-likes-widget-placeholder styleheight: 55px;>span classbutton>span>Like/span>/span> span classloading>Loading.../span>/div>span classsd-text-color>/span>a classsd-link-color>/a>/div>/div>	/div>!-- .entry-content -->	footer classentry-footer>				div classpost-details>			By span classauthor vcard>a classurl fn n hrefhttps://alexcalic.com/author/alexcalic/>Alex Calic/a>/span>span classcat-links>in a hrefhttps://alexcalic.com/category/business-model/ relcategory tag>Business Model/a>, a hrefhttps://alexcalic.com/category/product/ relcategory tag>Product/a>/span>span classpost-permalink>a hrefhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/ relbookmark>time classentry-date published datetime2014-01-07T13:27:47+00:00>January 7, 2014/time>time classupdated datetime2014-01-07T13:29:32+00:00>January 7, 2014/time>/a>/span>span classword-count>1,031 Words/span>span classcomments-link>a hrefhttps://alexcalic.com/2014/01/07/the-3-most-interesting-start-ups-in-dctech-this-year/#respond>Leave a comment/a>/span>!-- .comments-link -->		/div>!-- .post-details -->	/footer>!-- .entry-footer -->/article>!-- #post-## -->							article idpost-3696 classpost-3696 post type-post status-publish format-standard hentry category-business-model category-mobile tag-atlantic-media tag-definitions tag-internet tag-mobile-2 tag-new-york-times tag-pcs tag-quartz tag-readwrite tag-smartphones tag-tablets>			header classentry-header>			h1 classentry-title>a hrefhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/ relbookmark>Hitting Reset on the Internet and Mobile/a>/h1>		/header>!-- .entry-header -->		div classentry-content>		p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg>img data-attachment-id3706 data-permalinkhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/reset_button/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg data-orig-size1024,1280 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleReset_Button data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg?w240 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg?w700 classaligncenter size-full wp-image-3706 altReset_Button srchttps://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg?w700   srcsethttps://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg?w520&h650 520w, https://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg?w120&h150 120w, https://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg?w240&h300 240w, https://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg?w768&h960 768w, https://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg?w819&h1024 819w, https://alexcalic.com/wp-content/uploads/2013/07/reset_button2.jpg 1024w sizes(max-width: 520px) 100vw, 520px />/a>/p>p styletext-align:justify;>Every day there seems to be a a titleGlobal mobile advertising revenues surge 82.8% in 2012 hrefhttp://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-070913 target_blank>new/a> figure released that enforces the notion that mobile is also a titleWhy software is eating the world hrefhttp://online.wsj.com/article/SB10001424053111903480904576512250915629460.html target_blank>eating the world/a>. The problem with most of the coverage of this type of data is that (1) the pace of mobile adoption shouldn’t come as a surprise and (2) the definition of what constitutes ‘mobile’ needs to be revised./p>p styletext-align:justify;>With smartphone penetration about to cross a titlecomScore May 2013 smartphone subscriber market share hrefhttp://www.comscore.com/Insights/Press_Releases/2013/6/comScore_Reports_May_2013_U.S._Smartphone_Subscriber_Market_Share target_blank>60%/a> and tablet ownership almost doubling from last year to a a titleTablet ownership 2013 hrefhttp://www.pewinternet.org/Reports/2013/Tablet-Ownership-2013.aspx target_blank>third/a> of the U.S. population in 2013, it’s no coincidence that the amount of incremental traffic that mobile brings to the 50 most-visited internet properties now averages 28% (reaching a high of 223% in one instance) according to a titlecomScore announces U.S. launch of Media Metrix Mulit-Platform to deliver unified view of desktop, smartphone and tablet audiences hrefhttp://www.comscore.com/Insights/Press_Releases/2013/3/comScore_Announces_US_Launch_of_Media_Metrix_Multi-Platform target_blank>comScore/a>. In response to this, media companies are reinventing their content consumption experiences to meet the growing demands of mobile users. Atlantic Media a titleIs Quartz the very model of a modern publisher hrefhttp://www.digiday.com/publishers/is-quartz-the-very-model-of-a-modern-publisher/ target_blank>launched/a> Quartz, a digital-first, mobile-oriented publication late last year while The New York Times is a titleInside the New York Times’ web redesign hrefhttp://www.theverge.com/2013/3/13/4094824/inside-the-new-york-times-web-redesign target_blank>in the process of/a> redesigning its online presence (slated for release this fall) to resemble the single-page stream layout popularized by social networks. Even native web media outlet ReadWrite is a titleWe just redesigned ReadWrite, and we think you’ll love it hrefhttp://readwrite.com/2013/06/11/new-new-readwrite target_blank>leveraging/a> a titleHow to build a site that looks great on every screen hrefhttp://readwrite.com/2011/10/28/how_to_build_a_site_that_looks_great_on_every_scre#awesm~o9rdmN62q1XEnH target_blank>responsive design/a> to adapt to their multidimensional mobile audience. This design trend will only accelerate the transition of internet activity from the desktop to mobile devices./p>p styletext-align:justify;>Remember, the personal computer, which a titleWikipedia definition: personal computer hrefhttp://en.wikipedia.org/wiki/Personal_computer target_blank>reached/a> the mass market more than 15 years a titleWikipedia definition: world wide web hrefhttp://en.wikipedia.org/wiki/World_Wide_Web target_blank>before/a> the web browser, was never intended to be a web-centric device. The evolution of wireless technologies and networks combined with the invention of smartphones and tablets are allowing digital companies to finally hit the reset button and create internet experiences that are designed to be more useful, from both a content and advertising perspective, than the current incarnation of the commercial web which borrowed heavily (to everyone’s eventual detriment) from print./p>p styletext-align:justify;>What this means for evaluating the mobile phenomenon is that instead of accepting all these stats at face value, we need to look at mobile’s ability to drive incremental adoption and create new monetization opportunities above and beyond the natural growth that comes from a titleMobile advertising is cannibalizing desktop ad budgets hrefhttp://adage.com/article/digital/emarketer-desktop-pc-web-advertising-peak-2014/242030/ target_blank>cannibalizing/a> PC-based audiences and revenue streams./p>p styletext-align:justify;>This brings us to the issue of what exactly constitutes ‘mobile’. Typically we think of smartphones and tablets as providing mobility. But if you take into account that a titleWhy bother with wireless? Tablet owners stay tethered hrefhttp://allthingsd.com/20130710/why-bother-with-wireless-tablet-owners-stay-tethered/?modatdtweet target_blank>over 90%/a> of tablets being purchased only use a titleWikipedia definition: WiFi hrefhttp://en.wikipedia.org/wiki/WiFi target_blank>WiFi/a> and, as a result, are a titleTablets most often used at home…duh hrefhttp://www.adweek.com/news/technology/tablets-most-often-used-homeduh-142510 target_blank>primarily/a> used inside the home, what differentiates these devices from laptops, which we consider PCs, aside from the form-factor? If you also include the a titleMarketers keep up with divergent behavior on smartphones and tablets hrefhttp://www.emarketer.com/Article/Marketers-Keep-Up-with-Divergent-Behavior-on-Smartphones-Tablets/1010024 target_blank>divergent behavior/a> of smartphone and tablet users the whole concept of what mobile is and represents needs to be redefined./p>p styletext-align:justify;>Instead of thinking of mobile as a device, we need to think of it as an activity. The two data points that matter most in defining mobile activity then are a user’s location and their data network. So if someone is at home or at work they shouldn’t be considered mobile. In this context the use of smartphones and tablets (instead of desktops and laptops) for accessing the web and certain apps (that also exist as websites) is done out of convenience rather than the need for a specific capability- and usually enabled over a WiFi network. The only experiences that should be classified as mobile are in locations where people usually don’t spend an extended amount of time at with their devices and are typically connecting to the internet by way of cellular or a titleWikipedia definition: MiFi hrefhttp://en.wikipedia.org/wiki/MiFi target_blank>MiFi/a> networks- so pretty much everywhere else. Building products and services that maximize utility in these scenarios is where mobile becomes useful. If we can agree on a better definition of mobile, then we can better quantify this opportunity, understand network constraints and figure out solutions that create new value./p>p styletext-align:justify;>This isn’t to say that devices that use WiFi networks or are used at home aren’t valuable- especially when you consider IP-based a titleVideo ad network YuMe Homes in on Households hrefhttp://adage.com/article/digital/video-ad-network-yume-homes-households/243007/ target_blank>ad targeting/a> and the a titleWikipedia definition: second screen hrefhttp://en.wikipedia.org/wiki/Second_screen target_blank>second screen/a> opportunity (something I’ll touch on in a future post). It’s just that the mobile activity on devices in these locations don’t generate incremental value unless they are using mobile-only applications (such as HotelTonight or Uber) and could, in fact, be destroying value for certain companies when taking into account that mobile users monetize at a a titleWhy are mobile ads so cheap? hrefhttp://mashable.com/2012/10/23/mobile-ad-prices/ target_blank>lower rate/a> than their desktop equivalent./p>div idjp-post-flair classsharedaddy sd-like-enabled sd-sharing-enabled>div classsharedaddy sd-sharing-enabled>div classrobots-nocontent sd-block sd-social sd-social-icon-text sd-sharing>h3 classsd-title>Share this on:/h3>div classsd-content>ul>li classshare-facebook>a relnofollow noopener noreferrer data-sharedsharing-facebook-3696 classshare-facebook sd-button share-icon hrefhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/?sharefacebook target_blank titleClick to share on Facebook >span>Facebook/span>/a>/li>li classshare-linkedin>a relnofollow noopener noreferrer data-sharedsharing-linkedin-3696 classshare-linkedin sd-button share-icon hrefhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/?sharelinkedin target_blank titleClick to share on LinkedIn >span>LinkedIn/span>/a>/li>li classshare-reddit>a relnofollow noopener noreferrer data-shared classshare-reddit sd-button share-icon hrefhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/?sharereddit target_blank titleClick to share on Reddit >span>Reddit/span>/a>/li>li classshare-tumblr>a relnofollow noopener noreferrer data-shared classshare-tumblr sd-button share-icon hrefhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/?sharetumblr target_blank titleClick to share on Tumblr >span>Tumblr/span>/a>/li>li classshare-twitter>a relnofollow noopener noreferrer data-sharedsharing-twitter-3696 classshare-twitter sd-button share-icon hrefhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/?sharetwitter target_blank titleClick to share on Twitter >span>Twitter/span>/a>/li>li>a href# classsharing-anchor sd-button share-more>span>More/span>/a>/li>li classshare-end>/li>/ul>div classsharing-hidden>div classinner styledisplay: none;>ul>li classshare-email>a relnofollow noopener noreferrer data-shared classshare-email sd-button share-icon hrefmailto:?subject%5BShared%20Post%5D%20Hitting%20Reset%20on%20the%20Internet%20and%20Mobile&bodyhttps%3A%2F%2Falexcalic.com%2F2013%2F07%2F16%2Fhitting-reset-on-the-internet-and-mobile%2F&shareemail target_blank titleClick to email a link to a friend data-email-share-error-titleDo you have email set up? data-email-share-error-textIf you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself. data-email-share-nonce9cf21b20be data-email-share-track-urlhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/?shareemail>span>Email/span>/a>/li>li classshare-pinterest>a relnofollow noopener noreferrer data-sharedsharing-pinterest-3696 classshare-pinterest sd-button share-icon hrefhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/?sharepinterest target_blank titleClick to share on Pinterest >span>Pinterest/span>/a>/li>li classshare-print>a relnofollow noopener noreferrer data-shared classshare-print sd-button share-icon hrefhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/ target_blank titleClick to print >span>Print/span>/a>/li>li classshare-end>/li>/ul>/div>/div>/div>/div>/div>div classsharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded idlike-post-wrapper-7039397-3696-673c32dc1ba11 data-src//widgets.wp.com/likes/index.html?ver20241119#blog_id7039397&post_id3696&originalexcalic.wordpress.com&obj_id7039397-3696-673c32dc1ba11&domainalexcalic.com data-namelike-post-frame-7039397-3696-673c32dc1ba11 data-titleLike or Reblog>div classlikes-widget-placeholder post-likes-widget-placeholder styleheight: 55px;>span classbutton>span>Like/span>/span> span classloading>Loading.../span>/div>span classsd-text-color>/span>a classsd-link-color>/a>/div>/div>	/div>!-- .entry-content -->	footer classentry-footer>				div classpost-details>			By span classauthor vcard>a classurl fn n hrefhttps://alexcalic.com/author/alexcalic/>Alex Calic/a>/span>span classcat-links>in a hrefhttps://alexcalic.com/category/business-model/ relcategory tag>Business Model/a>, a hrefhttps://alexcalic.com/category/mobile/ relcategory tag>Mobile/a>/span>span classpost-permalink>a hrefhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/ relbookmark>time classentry-date published updated datetime2013-07-16T03:04:47+00:00>July 16, 2013/time>/a>/span>span classword-count>705 Words/span>span classcomments-link>a hrefhttps://alexcalic.com/2013/07/16/hitting-reset-on-the-internet-and-mobile/#respond>Leave a comment/a>/span>!-- .comments-link -->		/div>!-- .post-details -->	/footer>!-- .entry-footer -->/article>!-- #post-## -->							article idpost-3672 classpost-3672 post type-post status-publish format-standard hentry category-mobile category-platforms tag-google-glass tag-pebble tag-steve-jobs tag-wearable-interfaces tag-wearable-technology>			header classentry-header>			h1 classentry-title>a hrefhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/ relbookmark>If PCs Are Becoming Trucks Then What Will Wearable Computing Be?/a>/h1>		/header>!-- .entry-header -->		div classentry-content>		p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/05/wearable_computing.jpg>img data-attachment-id3678 data-permalinkhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/wearable_computing/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/05/wearable_computing.jpg data-orig-size550,388 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleWearable_Computing data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/05/wearable_computing.jpg?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/05/wearable_computing.jpg?w550 loadinglazy classaligncenter size-large wp-image-3678 altWearable_Computing srchttps://alexcalic.com/wp-content/uploads/2013/05/wearable_computing.jpg?w700&h493   srcsethttps://alexcalic.com/wp-content/uploads/2013/05/wearable_computing.jpg?w520 520w, https://alexcalic.com/wp-content/uploads/2013/05/wearable_computing.jpg?w150 150w, https://alexcalic.com/wp-content/uploads/2013/05/wearable_computing.jpg?w300 300w, https://alexcalic.com/wp-content/uploads/2013/05/wearable_computing.jpg 550w sizes(max-width: 520px) 100vw, 520px />/a>One of the many prescient observations made by Steve Jobs during his lifetime came while being a titleApple CEO Steve Jobs live at D8: all we want to do is make better products hrefhttp://allthingsd.com/20100601/steve-jobs-session/ target_blank>interviewed/a> at the All Things D conference in 2010:/p>blockquote>p styletext-align:justify;>When we were an agrarian nation, all cars were trucks, because that’s what you needed on the farm. But as vehicles started to be used in the urban centers, cars got more popular. Innovations like automatic transmission and power steering and things that you didn’t care about in a truck as much started to become paramount in cars. … PCs are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of X people. … I think that we’re embarked on that. Is the next step the iPad? Who knows? Will it happen next year or five years from now or seven years from now? Who knows? But I think we’re headed in that direction./p>/blockquote>p styletext-align:justify;>Headed “in that direction” indeed, as worldwide smartphone shipments a titleIndustry first: smartphones pass PCs in sales hrefhttp://tech.fortune.cnn.com/2011/02/07/idc-smartphone-shipment-numbers-passed-pc-in-q4-2010/ target_blank>passed/a> personal computers in 2011 and tablets are a titleIDC forecasts worldwide tablet shipments to surpass portable PC shipments in 2013, total PC shipments in 2015 hrefhttp://www.idc.com/getdoc.jsp?containerIdprUS24129713 target_blank>expected/a> to do the same to portable PCs this year and all PCs in 2015. But as Android and iOS-based devices start relegating Windows-based PCs to specific tasks, is the same phenomenon about to happen to these mobile technologies thanks to wearable computing?/p>p styletext-align:justify;>Wearable devices, which includes health trackers (i.e. Jawbone Up, Fitbit Flex, Nike+ FuelBand), smart watches (i.e. Pebble and many more a titleMicrosoft may join smartwatch fray with upcoming Apple iWatch challenger hrefhttp://bgr.com/2013/04/15/microsoft-smartwatch-challenge-apple-iwatch-438790/ target_blank>expected/a> from major consumer tech companies) and smart glasses (i.e. Google Glass), are projected to be a $50 billion business in 3 to 5 years a titleCredit Suisse says wearable tech “the next big thing” hrefhttp://www.forbes.com/sites/danmunro/2013/05/19/credit-suisse-says-wearable-tech-the-next-big-thing/ target_blank>according to/a> Credit Suisse. But in order to reach that potential, wearable technologies need help from, coincidentally enough, the smartphone. That’s because wearable electronics lack the processing power and internet connectivity necessary to run their own native apps. So instead, these devices must leverage the a titleHow Bluetooth is preparing for the internet of things hrefhttp://gigaom.com/2013/05/16/android-is-just-the-beginning-how-bluetooth-is-preparing-for-the-internet-of-things/ target_blank>latest/a> Bluetooth technology in order to access existing mobile phone applications and wireless networks. This allows otherwise passive wearable interfaces to actively control the information being displayed on the device (i.e. YouTube videos on Google Glass or RunKeeper activity stats on a Pebble watch) or synched with the phone (i.e. steps tracked by Fitbit). Over time hardware technology improvements and more robust software will allow wearable computers to become their own app platforms, and in the process, relegate the smartphone to a subset of activities./p>p styletext-align:justify;>Which activities the smartphone focuses on going forward will depend on how consumers’ use of computing technology evolves. In keeping with Jobs’ analogy, if the personal computer is becoming the truck, then its primary purpose will be to enhance user productivity related to process-heavy tasks such as data extraction and manipulation, media editing and creation and software development. In turn tablets, because of their size and portability, are quickly a titleYou spend a lot of time with your mobile device at home – even more if it’s an iPad hrefhttp://allthingsd.com/20130521/you-spend-a-lot-of-time-with-your-mobile-device-at-home-even-more-if-its-an-ipad/ target_blank>becoming/a> the device of choice when it comes to commerce, content, casual gaming and media consumption. This makes the tablet’s role more like that of an SUV rather than a truck. Even though smartphones will be used a lot like tablets when it comes to consumption activities, it will do so in shorter bursts of time and with specific intent (i.e. comparing product prices, looking up directions and movie times). Where the device will excel is in providing mobile connectivity akin to a MiFi device but programmed to route information in specific ways. Since smartphones will be used in the most variety of ways it should be considered the traditional car in the computing line up./p>p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/05/smart_car.jpg>img data-attachment-id3692 data-permalinkhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/smart_car/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/05/smart_car.jpg data-orig-size423,269 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleSmart_Car data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/05/smart_car.jpg?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/05/smart_car.jpg?w423 loadinglazy classaligncenter size-full wp-image-3692 altSmart_Car srchttps://alexcalic.com/wp-content/uploads/2013/05/smart_car.jpg?w700   srcsethttps://alexcalic.com/wp-content/uploads/2013/05/smart_car.jpg 423w, https://alexcalic.com/wp-content/uploads/2013/05/smart_car.jpg?w150&h95 150w, https://alexcalic.com/wp-content/uploads/2013/05/smart_car.jpg?w300&h191 300w sizes(max-width: 423px) 100vw, 423px />/a>/p>p styletext-align:justify;>So where does that leave wearable computing? With a focus on specific activities per device type and efficiencies gained from not having to a titleMobile users can’t leave their phone alone for six minutes hrefhttp://www.dailymail.co.uk/news/article-2276752/Mobile-users-leave-phone-minutes-check-150-times-day.html target_blank>constantly/a> interact with our smartphones, wearables might turn out to be the smart cars of the computing world./p>div idjp-post-flair classsharedaddy sd-like-enabled sd-sharing-enabled>div classsharedaddy sd-sharing-enabled>div classrobots-nocontent sd-block sd-social sd-social-icon-text sd-sharing>h3 classsd-title>Share this on:/h3>div classsd-content>ul>li classshare-facebook>a relnofollow noopener noreferrer data-sharedsharing-facebook-3672 classshare-facebook sd-button share-icon hrefhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/?sharefacebook target_blank titleClick to share on Facebook >span>Facebook/span>/a>/li>li classshare-linkedin>a relnofollow noopener noreferrer data-sharedsharing-linkedin-3672 classshare-linkedin sd-button share-icon hrefhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/?sharelinkedin target_blank titleClick to share on LinkedIn >span>LinkedIn/span>/a>/li>li classshare-reddit>a relnofollow noopener noreferrer data-shared classshare-reddit sd-button share-icon hrefhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/?sharereddit target_blank titleClick to share on Reddit >span>Reddit/span>/a>/li>li classshare-tumblr>a relnofollow noopener noreferrer data-shared classshare-tumblr sd-button share-icon hrefhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/?sharetumblr target_blank titleClick to share on Tumblr >span>Tumblr/span>/a>/li>li classshare-twitter>a relnofollow noopener noreferrer data-sharedsharing-twitter-3672 classshare-twitter sd-button share-icon hrefhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/?sharetwitter target_blank titleClick to share on Twitter >span>Twitter/span>/a>/li>li>a href# classsharing-anchor sd-button share-more>span>More/span>/a>/li>li classshare-end>/li>/ul>div classsharing-hidden>div classinner styledisplay: none;>ul>li classshare-email>a relnofollow noopener noreferrer data-shared classshare-email sd-button share-icon hrefmailto:?subject%5BShared%20Post%5D%20If%20PCs%20Are%20Becoming%20Trucks%20Then%20What%20Will%20Wearable%20Computing%20Be%3F&bodyhttps%3A%2F%2Falexcalic.com%2F2013%2F05%2F30%2Fif-pcs-are-becoming-trucks-then-what-will-wearable-computing-be%2F&shareemail target_blank titleClick to email a link to a friend data-email-share-error-titleDo you have email set up? data-email-share-error-textIf you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself. data-email-share-nonce20b0d80425 data-email-share-track-urlhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/?shareemail>span>Email/span>/a>/li>li classshare-pinterest>a relnofollow noopener noreferrer data-sharedsharing-pinterest-3672 classshare-pinterest sd-button share-icon hrefhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/?sharepinterest target_blank titleClick to share on Pinterest >span>Pinterest/span>/a>/li>li classshare-print>a relnofollow noopener noreferrer data-shared classshare-print sd-button share-icon hrefhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/ target_blank titleClick to print >span>Print/span>/a>/li>li classshare-end>/li>/ul>/div>/div>/div>/div>/div>div classsharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded idlike-post-wrapper-7039397-3672-673c32dc1d8ec data-src//widgets.wp.com/likes/index.html?ver20241119#blog_id7039397&post_id3672&originalexcalic.wordpress.com&obj_id7039397-3672-673c32dc1d8ec&domainalexcalic.com data-namelike-post-frame-7039397-3672-673c32dc1d8ec data-titleLike or Reblog>div classlikes-widget-placeholder post-likes-widget-placeholder styleheight: 55px;>span classbutton>span>Like/span>/span> span classloading>Loading.../span>/div>span classsd-text-color>/span>a classsd-link-color>/a>/div>/div>	/div>!-- .entry-content -->	footer classentry-footer>				div classpost-details>			By span classauthor vcard>a classurl fn n hrefhttps://alexcalic.com/author/alexcalic/>Alex Calic/a>/span>span classcat-links>in a hrefhttps://alexcalic.com/category/mobile/ relcategory tag>Mobile/a>, a hrefhttps://alexcalic.com/category/platforms/ relcategory tag>Platforms/a>/span>span classpost-permalink>a hrefhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/ relbookmark>time classentry-date published updated datetime2013-05-30T04:42:29+00:00>May 30, 2013/time>/a>/span>span classword-count>627 Words/span>span classcomments-link>a hrefhttps://alexcalic.com/2013/05/30/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be/#comments>1 Comment/a>/span>!-- .comments-link -->		/div>!-- .post-details -->	/footer>!-- .entry-footer -->/article>!-- #post-## -->							article idpost-3622 classpost-3622 post type-post status-publish format-standard hentry category-platforms category-video tag-hbo tag-magine tag-tv-everywhere tag-youtube>			header classentry-header>			h1 classentry-title>a hrefhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/ relbookmark>TV Everywhere Already Exists…and it Has 1 Billion Users to Prove It/a>/h1>		/header>!-- .entry-header -->		div classentry-content>		p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/05/tv_everywhere1.jpg>img data-attachment-id3639 data-permalinkhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/tv_everywhere-2/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/05/tv_everywhere1.jpg data-orig-size626,381 data-comments-opened1 data-image-meta{"aperture":"0","credit":"Connolly, Bill","camera":"","caption":"","created_timestamp":"1338388409","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleTV_Everywhere data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/05/tv_everywhere1.jpg?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/05/tv_everywhere1.jpg?w626 loadinglazy classalignleft size-large wp-image-3639 altTV_Everywhere srchttps://alexcalic.com/wp-content/uploads/2013/05/tv_everywhere1.jpg?w700&h425   srcsethttps://alexcalic.com/wp-content/uploads/2013/05/tv_everywhere1.jpg?w520 520w, https://alexcalic.com/wp-content/uploads/2013/05/tv_everywhere1.jpg?w150 150w, https://alexcalic.com/wp-content/uploads/2013/05/tv_everywhere1.jpg?w300 300w, https://alexcalic.com/wp-content/uploads/2013/05/tv_everywhere1.jpg 626w sizes(max-width: 520px) 100vw, 520px />/a>The promise of a titleFew cable users aware of TV Everywhere hrefhttp://paidcontent.org/2012/06/22/few-cable-users-aware-of-tv-everywhere/ target_blank>TV Everywhere/a> is being realized, but not where you would expect it. Towards the end of March Magine a titleThe dream for ‘TV Everywhere’ launches on Monday. In Sweden. hrefhttp://pandodaily.com/2013/03/21/the-dream-for-tv-everywhere-launches-on-monday-in-sweden/ target_blank>announced/a> the launch of an internet-based, cable-like offering which allows subscribers to watch television shows live or on-demand across any device without the need of a set-top box. The caveat: it’s only available in the company’s home country of Sweden./p>p>So what about the rest of us?/p>p styletext-align:justify;>With a popular slate of original programming including Boardwalk Empire and Game of Thrones, HBO has always been considered the catalyst for unlocking TV Everywhere in the U.S. This, despite fact that the only way fans can watch these shows is by first subscribing to pay television from cable or satellite service providers before signing up for HBO at an additional monthly fee. The hope has been that HBO would eventually go direct-to-consumer with its a titleHBO CEO mulls teaming with broadband partners for HBO GO hrefhttp://www.reuters.com/article/2013/03/21/hbo-streaming-idUSL1N0CD7WP20130321 target_blank>HBO GO/a> service (like Netflix does with its streaming service), but with pay TV partners funding the marketing for HBO’s content across their platforms, the un-bundling of HBO GO into a stand-alone service a titleSorry, cord-cutters! No Game of Thrones for you hrefhttp://allthingsd.com/20130501/sorry-cord-cutters-still-no-game-of-thrones-for-you/ target_blank>won’t happen anytime soon/a>./p>p styletext-align:justify;>With traditional media companies not in any hurry to upset these profitable distribution arrangements, a true TV Everywhere experience will need to come from outside of this framework. Fortunately there’s a company that’s been building the digital media alternative that just a titleYouTubes 8th birthday hrefhttp://www.reelseo.com/bday-youtube-4billion-views/ target_blank>celebrated/a> its 8sup>th/sup> birthday and a titleYouTube hits a billion monthly users hrefhttp://youtube-global.blogspot.com/2013/03/onebillionstrong.html target_blank>hit/a> 1 billion monthly users. Yes, YouTube, the skateboarding-dog-a titleSkateboarding dog hrefhttp://www.youtube.com/watch?vR8XAlSp838Y target_blank>showing/a>, Gangnam-Style-a titleGangnam Style hrefhttp://www.youtube.com/watch?v9bZkp7q19f0 target_blank>popularizing/a>, space-jump-a titleFelix Baumgartner’s supersonic freefall hrefhttp://www.youtube.com/watch?vFHtvDA0W34I target_blank>live-streaming/a> video website is consumers’ best bet for delivering TV Everywhere./p>p styletext-align:justify;>Here’s why./p>p styletext-align:justify;>Even though YouTube has become a titlecomScore March 2013 U.S. online video rankings hrefhttp://www.comscore.com/Insights/Press_Releases/2013/4/comScore_Releases_March_2013_U.S._Online_Video_Rankings target_blank>i>the/i>/a> destination for video content on the web, its evolution has followed that of traditional television in many ways. When commercial television a titleWikipedia definition: television hrefhttp://en.wikipedia.org/wiki/Television target_blank>launched/a> in the late 1930s in the U.S., music and variety comedy were the most popular types of content. Over time, additional programming made it to the airwaves and remained free to watch, as long as you had a television with antennas, since all the content was ad-supported. Towards the end of the 1940s the first cable channels, which required consumers to pay a subscription fee to access the content, were introduced./p>p styletext-align:justify;>Now replace the word ‘antenna’ with ‘internet’ and you end up with YouTube instead of broadcast companies. And just like broadcast television, you get to watch all of the a titleTop 10 YouTube videos of all time hrefhttp://readwrite.com/2012/09/02/top_10_youtube_videos_of_all_time target_blank>most popular/a> content (music and funny videos) for free because they are also ad-supported. Having checked-off additional content categories since then (such as a titleYouTube is going live hrefhttp://youtube-global.blogspot.com/2011/04/youtube-is-going-live.html target_blank>live events/a> and a titleYouTube movies hrefhttp://www.youtube.com/user/movies target_blank>movies/a>), YouTube a titleYouTube tees up big talent hrefhttp://online.wsj.com/article/SB10001424052970203687504577004170200345732.html target_blank>launched/a> a $100 million fund to invest in 100 channels of original online programming towards the end of 2011 and followed that up with an a titleYouTube preps big new round of content investments hrefhttp://adage.com/article/digital/youtube-preps-big-round-content-investments/238248/ target_blank>announcement/a> of additional funding for 30% to 40% of the most promising channels late last year to continue improving the overall content quality of YouTube. With the company now starting to a titleYouTube execs talk up paid-subscription channels hrefhttp://blogs.wsj.com/digits/2013/03/21/youtube-execs-talk-up-paid-subscription-channels/ target_blank>talk about/a> allowing subscription services for video producers on the site, YouTube’s content experience has nearly completed the same evolution as traditional television- and in about the same amount of time./p>p styletext-align:justify;>That’s not to say that producers of traditional media are standing by watching this happen from the sidelines. Ricky Gervais, comedian and The Office creator, a titleRicky Gervais makes deal to hatch original content for his YouTube Channel hrefhttp://www.deadline.com/2013/03/ricky-gervais-makes-deal-to-hatch-original-content-for-his-youtube-channel/ target_blank>announced/a> in March that he has signed up to provide exclusive content to YouTube. This news came on the heels of Alien and Blade Runner producer Ridley Scott a titleRidley Scott partners with Machinima to develop episodic sci-fi web programming hrefhttp://www.deadline.com/2013/03/ridley-scott-partners-with-machinima-to-develop-episodic-sci-fi-web-programming/ target_blank>partnering/a> with YouTube-hit Machinima to produce 12 short films earlier in the month. Even old media execs see the value of YouTube, a titleChernin, Comcast investing in YouTube tool startup Fullscreen hrefhttp://allthingsd.com/20130404/chernin-comcast-investing-in-youtube-tools-startup-fullscreen/ target_blank>investing/a> in services like Fullscreen that help video producers manage their presence on YouTube./p>p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/05/youtube_firefox_tablet.jpeg>img data-attachment-id3647 data-permalinkhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/youtube_firefox_tablet/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/05/youtube_firefox_tablet.jpeg data-orig-size515,342 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleYouTube_Firefox_Tablet data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/05/youtube_firefox_tablet.jpeg?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/05/youtube_firefox_tablet.jpeg?w515 loadinglazy classalignleft size-full wp-image-3647 altYouTube_Firefox_Tablet srchttps://alexcalic.com/wp-content/uploads/2013/05/youtube_firefox_tablet.jpeg?w700   srcsethttps://alexcalic.com/wp-content/uploads/2013/05/youtube_firefox_tablet.jpeg 515w, https://alexcalic.com/wp-content/uploads/2013/05/youtube_firefox_tablet.jpeg?w150&h100 150w, https://alexcalic.com/wp-content/uploads/2013/05/youtube_firefox_tablet.jpeg?w300&h199 300w sizes(max-width: 515px) 100vw, 515px />/a>As important as YouTube’s ability to aggregate and curate all of this content has been to its success, providing users with any-screen access by way of PC and mobile websites as well as a variety of mobile and television applications has been equally critical. This has a titleYouTube statistics hrefhttp://www.youtube.com/yt/press/statistics.html target_blank>resulted/a> in 25% of YouTube’s global audience watching videos via mobile devices, and a remarkable a titleHow does Gen C watch Youtube? hrefhttp://adwordsagency.blogspot.com/2013/03/how-does-gen-c-watch-youtube-on-all.html target_blank>50% of Gen C/a> visitors. These users are connected to the video platform by more than just devices though as the social engagement around sharing video links and comments truly makes YouTube the second largest social network in the world and the largest social television experience- giving the company a unique advantage in building a TV Everywhere service./p>p styletext-align:justify;>While the a titleThe age of bite-size entertainment hrefhttp://online.wsj.com/article/SB10001424127887324050304578412851169006818.html target_blank>bite-sized entertainment/a> offered up by YouTube might be prefect for Gen C consumers, it still doesn’t replicate the current programming available through pay television. Fortunately for YouTube, Google has started to build out the actual infrastructure necessary to bridge this gap. a titleAbout Google Fiber hrefhttp://fiber.google.com/about/ target_blank>Google Fiber/a>, which promises internet connection speeds up to 100 times faster than today’s broadband as well as high-definition television, recently a titleGoogle Fiber goes next to Provo, Utah hrefhttp://allthingsd.com/20130417/google-fiber-goes-next-to-provo-utah/ target_blank>announced/a> the second and third cities to deploy its service as well as a titleGoogle Fiber adds HBO and Cinemax to channel lineup hrefhttp://www.theverge.com/2013/4/16/4231232/google-fiber-adds-hbo-cinemax target_blank>adding/a> premium subscriptions from HBO and Cinemax to its channel line-up. By combining traditional media content with digital video from YouTube, Google can create the ultimate TV Everywhere experience for any audience in a Google Fiber city going forward (which could cost an a titleGoogle will spend $84M to build out KC’s fiber network to 149K homes; $11B if it went nationwide hrefhttp://techcrunch.com/2013/04/08/google-fiber-cost-estimate/ target_blank>estimated/a> $11 billion to build out if Google wants to compete with other providers on a nationwide basis- well within the possibility a titleGoogle Inc. balance sheet  hrefhttps://www.google.com/finance?qNASDAQ%3AGOOG&fstypeii&eivTGBUcCrMMTC0gHHmQE target_blank>considering/a> Google’s capital structure)./p>p styletext-align:justify;>Regardless of whether its YouTube or even Google TV (because of its ability to a titleNext up for Google TV: an NBC app with full, free episodes? hrefhttp://gigaom.com/2013/04/18/nbc-google-tv-app/ target_blank>incorporate/a> media-specific apps into its framework) that drives adoption, most consumers will finally get what content they want (as well as when and where they want it) either directly from Google’s combined efforts or indirectly from market rivals being a titleGoogle Fiber is pressuring rivals to up their game hrefhttp://bgr.com/2013/04/26/google-fiber-rival-data-speeds-467078/ target_blank>pressured/a> into providing more competitive offerings. Until then, 1 billion YouTube users will have a titleFollow the audience hrefhttp://youtube-global.blogspot.com/ target_blank>plenty/a> of content to keep them entertained./p>div idjp-post-flair classsharedaddy sd-like-enabled sd-sharing-enabled>div classsharedaddy sd-sharing-enabled>div classrobots-nocontent sd-block sd-social sd-social-icon-text sd-sharing>h3 classsd-title>Share this on:/h3>div classsd-content>ul>li classshare-facebook>a relnofollow noopener noreferrer data-sharedsharing-facebook-3622 classshare-facebook sd-button share-icon hrefhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/?sharefacebook target_blank titleClick to share on Facebook >span>Facebook/span>/a>/li>li classshare-linkedin>a relnofollow noopener noreferrer data-sharedsharing-linkedin-3622 classshare-linkedin sd-button share-icon hrefhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/?sharelinkedin target_blank titleClick to share on LinkedIn >span>LinkedIn/span>/a>/li>li classshare-reddit>a relnofollow noopener noreferrer data-shared classshare-reddit sd-button share-icon hrefhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/?sharereddit target_blank titleClick to share on Reddit >span>Reddit/span>/a>/li>li classshare-tumblr>a relnofollow noopener noreferrer data-shared classshare-tumblr sd-button share-icon hrefhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/?sharetumblr target_blank titleClick to share on Tumblr >span>Tumblr/span>/a>/li>li classshare-twitter>a relnofollow noopener noreferrer data-sharedsharing-twitter-3622 classshare-twitter sd-button share-icon hrefhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/?sharetwitter target_blank titleClick to share on Twitter >span>Twitter/span>/a>/li>li>a href# classsharing-anchor sd-button share-more>span>More/span>/a>/li>li classshare-end>/li>/ul>div classsharing-hidden>div classinner styledisplay: none;>ul>li classshare-email>a relnofollow noopener noreferrer data-shared classshare-email sd-button share-icon hrefmailto:?subject%5BShared%20Post%5D%20TV%20Everywhere%20Already%20Exists...and%20it%20Has%201%20Billion%20Users%20to%20Prove%20It&bodyhttps%3A%2F%2Falexcalic.com%2F2013%2F05%2F02%2Ftv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it%2F&shareemail target_blank titleClick to email a link to a friend data-email-share-error-titleDo you have email set up? data-email-share-error-textIf you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself. data-email-share-nonce478911da61 data-email-share-track-urlhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/?shareemail>span>Email/span>/a>/li>li classshare-pinterest>a relnofollow noopener noreferrer data-sharedsharing-pinterest-3622 classshare-pinterest sd-button share-icon hrefhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/?sharepinterest target_blank titleClick to share on Pinterest >span>Pinterest/span>/a>/li>li classshare-print>a relnofollow noopener noreferrer data-shared classshare-print sd-button share-icon hrefhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/ target_blank titleClick to print >span>Print/span>/a>/li>li classshare-end>/li>/ul>/div>/div>/div>/div>/div>div classsharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded idlike-post-wrapper-7039397-3622-673c32dc1fd35 data-src//widgets.wp.com/likes/index.html?ver20241119#blog_id7039397&post_id3622&originalexcalic.wordpress.com&obj_id7039397-3622-673c32dc1fd35&domainalexcalic.com data-namelike-post-frame-7039397-3622-673c32dc1fd35 data-titleLike or Reblog>div classlikes-widget-placeholder post-likes-widget-placeholder styleheight: 55px;>span classbutton>span>Like/span>/span> span classloading>Loading.../span>/div>span classsd-text-color>/span>a classsd-link-color>/a>/div>/div>	/div>!-- .entry-content -->	footer classentry-footer>				div classpost-details>			By span classauthor vcard>a classurl fn n hrefhttps://alexcalic.com/author/alexcalic/>Alex Calic/a>/span>span classcat-links>in a hrefhttps://alexcalic.com/category/platforms/ relcategory tag>Platforms/a>, a hrefhttps://alexcalic.com/category/video/ relcategory tag>Video/a>/span>span classpost-permalink>a hrefhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/ relbookmark>time classentry-date published datetime2013-05-02T02:33:17+00:00>May 2, 2013/time>time classupdated datetime2013-05-02T18:36:21+00:00>May 2, 2013/time>/a>/span>span classword-count>924 Words/span>span classcomments-link>a hrefhttps://alexcalic.com/2013/05/02/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it/#respond>Leave a comment/a>/span>!-- .comments-link -->		/div>!-- .post-details -->	/footer>!-- .entry-footer -->/article>!-- #post-## -->							article idpost-3561 classpost-3561 post type-post status-publish format-standard hentry category-advertising category-business-model category-video tag-blackarrow tag-freewheel tag-house-of-cards tag-netflix tag-ratings tag-television>			header classentry-header>			h1 classentry-title>a hrefhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/ relbookmark>‘No Appointment Necessary’ Television/a>/h1>		/header>!-- .entry-header -->		div classentry-content>		p styletext-align:justify;>span styleline-height:1.4;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/03/same_bat-time_same_bat-channel.png>img data-attachment-id3585 data-permalinkhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/same_bat-time_same_bat-channel/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/03/same_bat-time_same_bat-channel.png data-orig-size731,551 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleSame_Bat-Time_Same_Bat-Channel data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/03/same_bat-time_same_bat-channel.png?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/03/same_bat-time_same_bat-channel.png?w700 loadinglazy classalignleft size-large wp-image-3585 altSame_Bat-Time_Same_Bat-Channel srchttps://alexcalic.com/wp-content/uploads/2013/03/same_bat-time_same_bat-channel.png?w700&h528   srcsethttps://alexcalic.com/wp-content/uploads/2013/03/same_bat-time_same_bat-channel.png?w645 645w, https://alexcalic.com/wp-content/uploads/2013/03/same_bat-time_same_bat-channel.png?w150 150w, https://alexcalic.com/wp-content/uploads/2013/03/same_bat-time_same_bat-channel.png?w300 300w, https://alexcalic.com/wp-content/uploads/2013/03/same_bat-time_same_bat-channel.png 731w sizes(max-width: 645px) 100vw, 645px />/a>The recent release of /span>a styleline-height:1.4; titleIMDb: House of Cards hrefhttp://www.imdb.com/title/tt1856010/ target_blank>House of Cards/a>span styleline-height:1.4;> by Netflix was as much-anticipated for its production value (starring /span>a styleline-height:1.4; titleIMDb: Kevin Spacey hrefhttp://www.imdb.com/name/nm0000228/?ref_tt_ov_st target_blank>Kevin Spacey/a>span styleline-height:1.4;> and produced by /span>a styleline-height:1.4; titleIMDb: David Fincher hrefhttp://www.imdb.com/name/nm0000399/?ref_sr_2 target_blank>David Fincher/a>span styleline-height:1.4;>) as for its release strategy (all 13 episodes were made available to Netflix subscribers on the same day). While /span>a styleline-height:1.4; titleRelease of 13 episodes redefines spoiler alert hrefhttp://www.nytimes.com/2013/02/06/arts/television/netflixs-house-of-cards-redefines-the-spoiler-alert.html?_r4& target_blank>traditional/a> a styleline-height:1.4; titleWill Netflix’s disruptive House of Cards collapse? hrefhttp://abcnews.go.com/Technology/netflixs-disruptive-house-cards-structure-collapse-depends/story?id18469290 target_blank>media/a>span styleline-height:1.4;> outlets have /span>a styleline-height:1.4; titleShould you binge-watch Netflix’s political drama? hrefhttp://www.thedailybeast.com/articles/2013/02/05/house-of-cards-should-you-binge-watch-netflix-s-political-drama.html? target_blank>questioned/a>span styleline-height:1.4;> Netflix’s decision to release the entire first season at once, which eliminates the water-cooler effect and anticipation build-up from episode-to-episode that traditional television show experiences have been built around, /span>a styleline-height:1.4; titleHouse of Cards and the joys of addiction viewing hrefhttp://www.theverge.com/2013/2/13/3976494/mainlining-tv-house-of-cards-and-the-joys-of-addiction-viewing target_blank>fans/a>span styleline-height:1.4;> of the all-you-can-eat approach to serialized content can’t get enough of it. So it’s not surprising to hear that House of Cards has become Netflix’s most-watched program in terms of number of subscribers and total hours /span>a styleline-height:1.4; titleNetflix says House of Cards is its most-watched program hrefhttp://allthingsd.com/20130212/netflix-house-of-cards-its-most-watched-program/?refcatconferences target_blank>according/a>span styleline-height:1.4;> to Chief Content Officer Ted Sarandos./span>/p>p styletext-align:justify;>But is binge-viewing the future of television then? Not exactly, though it is part of a broader trend in how content consumption habits are evolving thanks to technology. Just look at some recent stats from two new series on FOX’s network- The Following and The Americans. The Following debuted to an audience of 10.4 million viewers on FOX who watched the premiere either live or the same-day. That audience figure a titleAndrew Wallenstein, Variety hrefhttps://twitter.com/awallenstein/status/301038499774201856/photo/1 target_blank>doubled/a> in size though when DVR (which contributed 23% of the audience), encore showing (14%), streaming (7%) and video-on-demand (5%) viewing was also included. Much like The Following, FX’s The Americans also showed audience growth of 44% and 58% across its first and second episodes a titleFX’s The Americans get big second-week bump hrefhttp://www.deadline.com/2013/02/tv-ratings-fx-the-americans-dvr-justified-keri-russell/ target_blank>respectively/a> when DVR viewing data for the 3 days following the original airing (the period that encompasses the original broadcast plus DVR viewing up to 3 days afterwards is relevant because it is used determine the cumulative a titleTV ratings 101 hrefhttp://robinoatley.hubpages.com/hub/TV-Ratings-101-Are-DVR-and-online-ratings-included-in-the-Nielsen-Ratings target_blank>ratings/a> used by advertisers to determine the size of the audience that saw their ads) was counted./p>p styletext-align:justify;>The story being told by these stats is that the appointment-based model of watching TV popularized in the 1960s by the likes of the original a titleIMDb: Batman hrefhttp://www.imdb.com/title/tt0059968/ target_blank>Batman/a> series (remember ‘Same Bat-Time, Same Bat-Channel’?) is becoming a relic of the 20sup>th/sup> century. But to what extent? That question will finally start to get answered this fall when Nielsen, the de facto standard in determining how the a titlePursuing advertisers with big-top spectacle hrefhttp://www.nytimes.com/2012/05/14/business/media/tv-networks-woo-advertisers-with-spectacles.html?pagewantedall&_r0 target_blank>$60 billion/a> television advertising market is allocated across television networks, will begin a titleNielsen changing the way it measures television consumption hrefhttp://www.latimes.com/entertainment/envelope/cotown/la-et-ct-nielsen-20130221,0,7681633.story? target_blank>counting/a> TV shows consumed via video game consoles and broadband connections in its show ratings (with an eye towards including iPad and tablet viewership in 2014)./p>p styletext-align:justify;>By expanding the definition of what constitutes an addressable audience, Nielsen will be legitimizing viewers of shows that are already being quantified (as The Following data shows) but not valued from an advertiser perspective. This will give broadcasters the incentive to both expand the availability of their television content through additional channels (which both a titleABC works on an app for live streaming shows to mobile devices hrefhttp://www.nytimes.com/2013/03/19/business/media/abc-works-on-an-app-for-streaming-shows-to-mobile-devices.html target_blank>ABC/a> and a titleCBS launches iOS streaming TV app hrefhttp://www.theverge.com/2013/3/14/4103262/cbs-launches-ios-tv-streaming-app target_blank>CBS/a> seem to be set to do with the launch of new streaming mobile apps) as well as aggregate these cross-platform audiences to provide more reach and value to advertisers (as Disney’s networks are doing a titleDisney’s new advertising platform could finally put TV anywhere you want it hrefhttp://www.theverge.com/2013/3/5/4066982/abc-unified-disney-nielsen-tv-anywhere-advertising-platform target_blank>now/a>)./p>p styletext-align:justify;>Another potential benefit in this approach to TV content distribution and monetization will be the unification of pricing across digital screens (PC, tablet and smartphone) which have traditionally seen a wide a titleDigital cinders spark mobile ad forest fire (registration required) hrefhttp://www.ft.com/intl/cms/s/0/18528bf0-881b-11e2-b011-00144feabdc0.html#axzz2NZpZaqAF target_blank>discrepancy/a> between PCs and their mobile counterparts (especially smartphones). While digital might not reach parity with television ad rates, the increase in revenues from parity within digital should convince broadcasters to make more content available online and with less delay from the original television airing day and time (depending on how all-encompassing Nielsen’s new ratings get)./p>p styletext-align:justify;>The days when broadcasters knew what was best for audiences (which really meant what was best for their advertising clients) is coming to an end as consumers are exerting more control over the pace at which they consume content and the devices they use to watch it. This will have an interesting effect on event-based content and advertising as sports (especially football and playoffs or championship in any sports) audiences along with those watching voting-oriented reality TV (like American Idol and The Voice) and award shows (Golden Globe, Grammy’s and Oscars) will become even more valuable to time-sensitive advertisers (such as movie studios promoting a new weekend release) looking to reach large audiences in one fell swoop. Conversely, it will create opportunities for ad technology platforms, along the lines of BlackArrow and Freewheel, that can both deliver ads in different formats and dynamically synch the delivery across multiple platforms for advertisers looking to reach this newly identified ‘appointment-less’ audience./p>p>Tune-in whenever you feel like it to see how it plays out./p>p>em>Photo image source: a titleBatman Episode 45 – The Clock King’s Crazy Crimes hrefhttp://www.youtube.com/watch?v_gYfU4Yzmjk target_blank>Batman/a>br />/em>/p>div idjp-post-flair classsharedaddy sd-like-enabled sd-sharing-enabled>div classsharedaddy sd-sharing-enabled>div classrobots-nocontent sd-block sd-social sd-social-icon-text sd-sharing>h3 classsd-title>Share this on:/h3>div classsd-content>ul>li classshare-facebook>a relnofollow noopener noreferrer data-sharedsharing-facebook-3561 classshare-facebook sd-button share-icon hrefhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/?sharefacebook target_blank titleClick to share on Facebook >span>Facebook/span>/a>/li>li classshare-linkedin>a relnofollow noopener noreferrer data-sharedsharing-linkedin-3561 classshare-linkedin sd-button share-icon hrefhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/?sharelinkedin target_blank titleClick to share on LinkedIn >span>LinkedIn/span>/a>/li>li classshare-reddit>a relnofollow noopener noreferrer data-shared classshare-reddit sd-button share-icon hrefhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/?sharereddit target_blank titleClick to share on Reddit >span>Reddit/span>/a>/li>li classshare-tumblr>a relnofollow noopener noreferrer data-shared classshare-tumblr sd-button share-icon hrefhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/?sharetumblr target_blank titleClick to share on Tumblr >span>Tumblr/span>/a>/li>li classshare-twitter>a relnofollow noopener noreferrer data-sharedsharing-twitter-3561 classshare-twitter sd-button share-icon hrefhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/?sharetwitter target_blank titleClick to share on Twitter >span>Twitter/span>/a>/li>li>a href# classsharing-anchor sd-button share-more>span>More/span>/a>/li>li classshare-end>/li>/ul>div classsharing-hidden>div classinner styledisplay: none;>ul>li classshare-email>a relnofollow noopener noreferrer data-shared classshare-email sd-button share-icon hrefmailto:?subject%5BShared%20Post%5D%20%27No%20Appointment%20Necessary%27%20Television&bodyhttps%3A%2F%2Falexcalic.com%2F2013%2F03%2F21%2Fno-appointment-necessary-television%2F&shareemail target_blank titleClick to email a link to a friend data-email-share-error-titleDo you have email set up? data-email-share-error-textIf you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself. data-email-share-nonce2c98e2b787 data-email-share-track-urlhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/?shareemail>span>Email/span>/a>/li>li classshare-pinterest>a relnofollow noopener noreferrer data-sharedsharing-pinterest-3561 classshare-pinterest sd-button share-icon hrefhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/?sharepinterest target_blank titleClick to share on Pinterest >span>Pinterest/span>/a>/li>li classshare-print>a relnofollow noopener noreferrer data-shared classshare-print sd-button share-icon hrefhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/ target_blank titleClick to print >span>Print/span>/a>/li>li classshare-end>/li>/ul>/div>/div>/div>/div>/div>div classsharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded idlike-post-wrapper-7039397-3561-673c32dc21d0d data-src//widgets.wp.com/likes/index.html?ver20241119#blog_id7039397&post_id3561&originalexcalic.wordpress.com&obj_id7039397-3561-673c32dc21d0d&domainalexcalic.com data-namelike-post-frame-7039397-3561-673c32dc21d0d data-titleLike or Reblog>div classlikes-widget-placeholder post-likes-widget-placeholder styleheight: 55px;>span classbutton>span>Like/span>/span> span classloading>Loading.../span>/div>span classsd-text-color>/span>a classsd-link-color>/a>/div>/div>	/div>!-- .entry-content -->	footer classentry-footer>				div classpost-details>			By span classauthor vcard>a classurl fn n hrefhttps://alexcalic.com/author/alexcalic/>Alex Calic/a>/span>span classcat-links>in a hrefhttps://alexcalic.com/category/advertising/ relcategory tag>Advertising/a>, a hrefhttps://alexcalic.com/category/business-model/ relcategory tag>Business Model/a>, a hrefhttps://alexcalic.com/category/video/ relcategory tag>Video/a>/span>span classpost-permalink>a hrefhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/ relbookmark>time classentry-date published updated datetime2013-03-21T03:01:21+00:00>March 21, 2013/time>/a>/span>span classword-count>743 Words/span>span classcomments-link>a hrefhttps://alexcalic.com/2013/03/21/no-appointment-necessary-television/#comments>1 Comment/a>/span>!-- .comments-link -->		/div>!-- .post-details -->	/footer>!-- .entry-footer -->/article>!-- #post-## -->							article idpost-3488 classpost-3488 post type-post status-publish format-standard hentry category-platforms tag-amazon tag-apple tag-chrysler tag-consumer-electronics-show tag-facebook tag-ford tag-gm tag-google tag-honda tag-pandora-media>			header classentry-header>			h1 classentry-title>a hrefhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/ relbookmark>Automobiles: The Ultimate App Machine?/a>/h1>		/header>!-- .entry-header -->		div classentry-content>		p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/02/bmw_harman_app_platform.jpg>img data-attachment-id3510 data-permalinkhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/bmw_harman_app_platform/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/02/bmw_harman_app_platform.jpg data-orig-size580,326 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleBMW_Harman_App_Platform data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/02/bmw_harman_app_platform.jpg?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/02/bmw_harman_app_platform.jpg?w580 loadinglazy classaligncenter  wp-image-3510 altBMW_Harman_App_Platform srchttps://alexcalic.com/wp-content/uploads/2013/02/bmw_harman_app_platform.jpg?w464&h261 width464 height261 srcsethttps://alexcalic.com/wp-content/uploads/2013/02/bmw_harman_app_platform.jpg?w464&h261 464w, https://alexcalic.com/wp-content/uploads/2013/02/bmw_harman_app_platform.jpg?w150&h84 150w, https://alexcalic.com/wp-content/uploads/2013/02/bmw_harman_app_platform.jpg?w300&h169 300w, https://alexcalic.com/wp-content/uploads/2013/02/bmw_harman_app_platform.jpg 580w sizes(max-width: 464px) 100vw, 464px />/a>The most interesting a titleFear and Loathing at CES in 2013 hrefhttp://tech.co/fear-and-loathing-at-ces-2013-2013-01 target_blank>theme/a> to emerge from all the announcements at CES last month was that of the automobile becoming an app platform. The a titleWikipedia definition: Big Three hrefhttp://en.wikipedia.org/wiki/Big_Three_(automobile_manufacturers) target_blank>Big Three/a> all released information about their respective efforts towards this, ranging from Chrysler a titleChrysler brings internet radio to its dashboard hrefhttp://www.webpronews.com/ces-2013-chrysler-brings-internet-radio-to-its-dashboards-2013-01 target_blank>enabling/a> internet radio apps to stream on its Uconnect system to Ford and GM both a titleFord, GM, open up to developers at CES 2013 hrefhttp://ces.cnet.com/8301-34438_1-57563405/ford-gm-open-up-to-developers-at-ces-2013/ target_blank>announcing/a> app development programs for their respective in-car software platforms. Not to be outdone some of the leading consumer mobile tech companies also provided updates on their continued integration efforts with the automobile manufacturers including: Pandora a title Pandora truly everywhere at CES 2013 hrefhttp://blog.pandora.com/pandora/archives/2013/01/pandora-truly-e.html target_blank>naming/a> Chrysler as its 20sup>th/sup> auto brand partner and Hyundia and Kia joining 3 other car companies in a titleAuto manufacturers take a new turn with Google Maps hrefhttp://googleenterprise.blogspot.com/2013/01/auto-manufacturers-take-new-turn-with.html target_blank>working with/a> Google to integrate Maps capabilities into their respective car connectivity systems. Add to this the recent announcements regarding the incorporation of Siri Eyes Free into specific a titleApple’s Siri coming to 2013 Honda Accord and 2 Acura models hrefhttp://gigaom.com/2013/01/30/apples-siri-coming-to-2013-honda-accord-2-acura-models/ target_blank>Acura, Honda/a> and a titleApple’s Siri added to the Chevrolet Sonic and Spark hrefhttp://thenextweb.com/insider/2013/02/13/apples-siri-added-to-the-chevrolet-sonic-and-space-through-mylink-integration/ target_blank>Chevrolet/a> models following Apple’s announcement of this initiative last year, the a titleAmazon’s streaming music service comes to Ford SYNC AppLink hrefhttp://techcrunch.com/2013/02/13/amazons-streaming-music-service-cloud-player-comes-to-ford-sync-applink/ target_blank>availability/a> of Amazon’s Cloud Player in select Ford vehicles and Facebook’s a titleFacebook hires hrefhttp://www.insidefacebook.com/2013/02/01/facebook-hires-head-of-automotive-vp-business-communications-global-brand-designer-software-engineers-more/ target_blank>hiring of/a> a Head of Automotive, you can see why the next great battleground for audience attention is taking place right behind the steering wheel./p>p styletext-align:justify;>And why not? The automobile is the last physical space where Americans spend an inordinate amount of time (18 ½ hours on average per week a titleThe Arbitron national in-car study 2009 hrefhttps://www.cbsoutdoor.com/Tools/Resources/Documents/Arbitron2009_InCarStudy.pdf target_blank>according to/a> a 2009 Arbitron national in-car study) that hasn’t been infiltrated by the internet. With time spent in cars continuing to rise (an average increase of 31% for weekday driving since 2003 according to the same study) the opportunity to replace the current analog automobile experience with apps is only getting bigger./p>p styletext-align:justify;>The in-car digital experience will differ from how we currently interact with apps and the greater web on desktop and mobile computing devices in one dramatic way- the user interface. Since driving requires focus on the road, hands-free controls to both navigate and consume content will be the default setting in automobiles. With Apple’s Siri-based a titleGlobal Apple iPhone sales hrefhttp://www.statista.com/statistics/12743/worldwide-apple-iphone-sales-since-3rd-quarter-2007/ target_blank>iPhones/a> and Microsoft’s a titleXbox by the numbers hrefhttp://allthingsd.com/20130211/xbox-by-the-numbers-76m-devices-and-theyre-not-all-used-by-dudes/ target_blank>Xbox/a> having become mainstream consumer devices at this point, the learning curve for performing voice-activated commands won’t be an issue. Instead, the limitation will be on the content side where audiobooks, internet radio, music, podcasts and voice navigation systems are the only categories already in a format that can leverage this opportunity, leaving text-based media to be adapted in order to participate. This creates a new market for speech and text conversion technologies like a titleNuance Dragon Go! hrefhttp://www.nuance.com/products/dragon-go-in-action/index.htm target_blank>Nuance/a> to be the provider of voice navigation controls at the automotive platform level or apps like a titleText-to-speech startup iSpeech launches publisher platform hrefhttp://gigaom.com/2013/02/27/text-to-speech-startup-ispeech-launches-publisher-platform-evernote-pearson-first-clients/ target_blank>iSpeech/a> that convert articles and books from text to speech./p>p styletext-align:justify;>Not surprisingly, local radio station owners and navigation system manufacturers are the most likely to be disrupted in this evolution. Without the technical limitations of terrestrial radio signals, consumers will be able to access local programming from anywhere in the country through apps like iHeartRadio or national programming without any additional in-car hardware from SiriusXM Radio. Subscribers will also have the ability to create their own music stations via Pandora or listen to the exactly what they want using apps such as Spotify. As audio consumption continued to increase online, so to will the allocation of local ad dollars as marketers will have access to audience-related metrics that aren’t available through traditional radio including actual listener numbers, not estimates, and the ability to target ads to the zip code, not just the station./p>p styletext-align:justify;>From the perspective of navigation systems, apps like Google Maps and a titleWaze adds road closure reporting, says it now has 40M users hrefhttp://techcrunch.com/2013/02/27/waze-road-closure/ target_blank>Waze/a> will continue to a titleJ.D. Power 2012 U.S. navigation usage and satisfaction study results hrefhttp://autos.jdpower.com/content/study-auto/l3KYlac/2012-u-s-navigation-usage-and-satisfaction-study-results.htm target_blank>take the place/a> of built-in and after-market navigation devices with their ability to provide current mapping data and crowd-sourced traffic updates via their respective networks. This is a much more compelling solution than paying the auto manufacturer to send you a CD every year just to update the in-car mapping data (which is my car’s case)./p>p styletext-align:justify;>Pandora Media has the potential to be a big winner in the digitalization of the automobile experience but not for the expected reasons.  Pandora’s viability as an internet radio service has been a titleStop fretting about Spotify’s business model, it’s Pandora we should be worried about hrefhttp://pandodaily.com/2012/10/06/stop-fretting-about-spotifys-business-model-its-pandora-we-should-be-worried-about/ target_blank>questioned/a> because of the cost structure challenges presented by the music industry. But with a titlePandora expands reach with more than 1,000 partner integrations hrefhttp://investor.pandora.com/phoenix.zhtml?c227956&pirol-newsArticle&ID1771664&highlight target_blank>more than/a> 1,000 partner integrations, including 85 vehicle models and 175 aftermarket automotive devices, Pandora could evolve into a platform service, much like Amazon did with Web Services, that would allow other developers to leverage these automobile-related hardware integrations to allow their apps to connect with vehicles and related devices as well./p>p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/02/google_maps_menu.png>img data-attachment-id3527 data-permalinkhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/google_maps_menu/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/02/google_maps_menu.png data-orig-size800,1280 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleGoogle_Maps_Menu data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/02/google_maps_menu.png?w188 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/02/google_maps_menu.png?w640 loadinglazy classalignleft  wp-image-3527 altGoogle_Maps_Menu srchttps://alexcalic.com/wp-content/uploads/2013/02/google_maps_menu.png?w203&h325 width203 height325 srcsethttps://alexcalic.com/wp-content/uploads/2013/02/google_maps_menu.png?w203 203w, https://alexcalic.com/wp-content/uploads/2013/02/google_maps_menu.png?w406 406w, https://alexcalic.com/wp-content/uploads/2013/02/google_maps_menu.png?w94 94w, https://alexcalic.com/wp-content/uploads/2013/02/google_maps_menu.png?w188 188w sizes(max-width: 203px) 100vw, 203px />/a>No matter how the battle for the next digital screen plays out, Google is one of the best positioned companies because of its existing portfolio of technologies. With Google Maps slowly getting integrated into various vehicles experiences, Google will have its Trojan Horse for offering up services beyond just mapping and traffic data. By looking at the additional data layers offered in Google Maps you get a picture of this: Navigation provides turn-by-turn directions, Local identifies nearby retail establishments, Latitude find people you know that are physically near you and History stores information on the places you’ve been. This provides Google with contextual data around where you go and with whom which can feed newer services like Google Now, which uses machine learning to predict the information you might be interested in (like when to leave for a meeting, activities you could do nearby or sports schedules for your favorite teams), to enhance the user experience across all screens. Add to this Google’s quickly a titleHow Google retooled Android with help from your brain hrefhttp://www.wired.com/wiredenterprise/2013/02/android-neural-network/ target_blank>improving/a> natural language capabilities for voice commands and Android-based in-car app platforms a titleHarman and BMW flaunt world’s most advanced infotainment system hrefhttp://www.techradar.com/news/car-tech/harman-and-bmw-flaunt-worlds-most-advanced-infotainment-system-1123925 target_blank>being developed/a> by the likes of Harman, one of the largest suppliers of in-car technology, and you can see why Google is so well-positioned to dominate the in-car content experience going forward. Either by consumers using its apps, or better yet by automotive-related manufacturers using its mobile operating system to enable apps, Google will continue to capture an increasing amount of data on consumers, which in turn makes its services smarter and more useful to people, which brings more users to Google’s platform in a self-fulfilling cycle. If all else fails, Google could simply provide the a titleGoogles driverles car hrefhttp://www.ted.com/talks/sebastian_thrun_google_s_driverless_car.html target_blank>driverless car/a> technology it has been testing and own the entire digital automotive experience itself./p>p styletext-align:justify;>With a titleIn-vehicle connectivity takes the front seat among automakers hrefhttp://www.emarketer.com/Article/In-Vehicle-Connectivity-Takes-Front-Seat-Among-Automakers/1009665 target_blank>over 105 million/a> solo drivers on the road in the U.S. the digital dashboard opportunity goes beyond just enabling subscribers to consume more information and have access to better in-car utilities. It also creates an opportunity to give advertisers access to a very targeted, but maybe more importantly, captive audience. By marrying registration and demographic data of the driver with their current location, via GPS, along with intended destination, via maps and navigation, content providers and advertisers will be able to incorporate much better audio ads, using a titleNew technology looks to fill huge hole in the radio industry hrefhttp://www.adweek.com/news/advertising-branding/espn-now-targeting-you-online-radio-147388 target_blank>real-time ad-insertion technology/a>, and digital offers than ever before. And because of the linear nature of consuming audio content, advertisers should expect a better return on their marketing expenses because drivers won’t be distracted by anything else./p>p styletext-align:justify;>It’s reasonable to believe that we will see the fruition of these early in-car efforts over the next 2 to 4 years. Now imagine 2020, when the first driver-less cars are a titleLiability issues create potholes on the road to driverless cars hrefhttp://online.wsj.com/article/SB10001424127887323854904578264162749109462.html target_blank>expected/a> to hit showrooms (although if Google had its way, it would happen a titleSelf-driving cars more Jetsons than reality for Google designers hrefhttp://www.bloomberg.com/news/2013-02-06/self-driving-cars-more-jetsons-than-reality-for-google-designers.html target_blank>sooner/a>). The experience of driving a car will become obsolete and everyone will become a passenger so the content consumption and advertising-related opportunities will expand as former-drivers can focus on other activities in earnest turning the car into a portable living room./p>p styletext-align:justify;>Maybe then Bill Gates’ famous quote a titleCool quotes collection: Bill Gates hrefhttp://coolquotescollection.com/5295/at-a-recent-computer-expo-comdex-bill-gates-reportedly-compared-the-computer target_blank>comparing/a> the computer and auto industries, and subsequent rebuttal from GM, might actually have some truth to it./p>div idjp-post-flair classsharedaddy sd-like-enabled sd-sharing-enabled>div classsharedaddy sd-sharing-enabled>div classrobots-nocontent sd-block sd-social sd-social-icon-text sd-sharing>h3 classsd-title>Share this on:/h3>div classsd-content>ul>li classshare-facebook>a relnofollow noopener noreferrer data-sharedsharing-facebook-3488 classshare-facebook sd-button share-icon hrefhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/?sharefacebook target_blank titleClick to share on Facebook >span>Facebook/span>/a>/li>li classshare-linkedin>a relnofollow noopener noreferrer data-sharedsharing-linkedin-3488 classshare-linkedin sd-button share-icon hrefhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/?sharelinkedin target_blank titleClick to share on LinkedIn >span>LinkedIn/span>/a>/li>li classshare-reddit>a relnofollow noopener noreferrer data-shared classshare-reddit sd-button share-icon hrefhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/?sharereddit target_blank titleClick to share on Reddit >span>Reddit/span>/a>/li>li classshare-tumblr>a relnofollow noopener noreferrer data-shared classshare-tumblr sd-button share-icon hrefhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/?sharetumblr target_blank titleClick to share on Tumblr >span>Tumblr/span>/a>/li>li classshare-twitter>a relnofollow noopener noreferrer data-sharedsharing-twitter-3488 classshare-twitter sd-button share-icon hrefhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/?sharetwitter target_blank titleClick to share on Twitter >span>Twitter/span>/a>/li>li>a href# classsharing-anchor sd-button share-more>span>More/span>/a>/li>li classshare-end>/li>/ul>div classsharing-hidden>div classinner styledisplay: none;>ul>li classshare-email>a relnofollow noopener noreferrer data-shared classshare-email sd-button share-icon hrefmailto:?subject%5BShared%20Post%5D%20Automobiles%3A%20The%20Ultimate%20App%20Machine%3F&bodyhttps%3A%2F%2Falexcalic.com%2F2013%2F02%2F28%2Fautomobiles-the-ultimate-app-machine%2F&shareemail target_blank titleClick to email a link to a friend data-email-share-error-titleDo you have email set up? data-email-share-error-textIf you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself. data-email-share-noncedd231ef078 data-email-share-track-urlhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/?shareemail>span>Email/span>/a>/li>li classshare-pinterest>a relnofollow noopener noreferrer data-sharedsharing-pinterest-3488 classshare-pinterest sd-button share-icon hrefhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/?sharepinterest target_blank titleClick to share on Pinterest >span>Pinterest/span>/a>/li>li classshare-print>a relnofollow noopener noreferrer data-shared classshare-print sd-button share-icon hrefhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/ target_blank titleClick to print >span>Print/span>/a>/li>li classshare-end>/li>/ul>/div>/div>/div>/div>/div>div classsharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded idlike-post-wrapper-7039397-3488-673c32dc2434d data-src//widgets.wp.com/likes/index.html?ver20241119#blog_id7039397&post_id3488&originalexcalic.wordpress.com&obj_id7039397-3488-673c32dc2434d&domainalexcalic.com data-namelike-post-frame-7039397-3488-673c32dc2434d data-titleLike or Reblog>div classlikes-widget-placeholder post-likes-widget-placeholder styleheight: 55px;>span classbutton>span>Like/span>/span> span classloading>Loading.../span>/div>span classsd-text-color>/span>a classsd-link-color>/a>/div>/div>	/div>!-- .entry-content -->	footer classentry-footer>				div classpost-details>			By span classauthor vcard>a classurl fn n hrefhttps://alexcalic.com/author/alexcalic/>Alex Calic/a>/span>span classcat-links>in a hrefhttps://alexcalic.com/category/platforms/ relcategory tag>Platforms/a>/span>span classpost-permalink>a hrefhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/ relbookmark>time classentry-date published datetime2013-02-28T13:37:50+00:00>February 28, 2013/time>time classupdated datetime2013-03-02T00:42:46+00:00>March 2, 2013/time>/a>/span>span classword-count>1,247 Words/span>span classcomments-link>a hrefhttps://alexcalic.com/2013/02/28/automobiles-the-ultimate-app-machine/#comments>1 Comment/a>/span>!-- .comments-link -->		/div>!-- .post-details -->	/footer>!-- .entry-footer -->/article>!-- #post-## -->							article idpost-3432 classpost-3432 post type-post status-publish format-standard hentry category-advertising category-mobile category-social-media tag-ad-verification tag-atlantic-media tag-espn tag-facebook tag-quartz tag-twitter tag-viewable-impressions>			header classentry-header>			h1 classentry-title>a hrefhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/ relbookmark>Why Viewable Impressions Won’t Matter/a>/h1>		/header>!-- .entry-header -->		div classentry-content>		p styletext-align:justify;>Reading the increasing velocity of articles written on the topic a titleThe year in viewable impressions: a trade press retrospective hrefhttp://www.kirbywinfield.com/2012/12/the-year-in-viewable-impressions-trade.html target_blank>over the course/a> of last year, ‘viewable impressions’ has displaced ‘ad verification’ as i>the/i> hot delivery topic in the adtech industry for 2013. But when you start to consider how the media consumption habits of internet users are changing, does trying to a titleA viewability technology primer hrefhttp://www.adexchanger.com/data-driven-thinking/a-viewability-technology-primer-part-1-promises-pitfalls/ target_blank>determine which approach/a> is the most accurate in identifying whether ads are being served within a viewing pane really going to matter in the near future?/p>p styletext-align:justify;>Consumers are spending a growing amount of time on social networks- a titleNielsen Social Media Report 2012 hrefhttp://blog.nielsen.com/nielsenwire/global/social-media-report-2012-social-media-comes-of-age/ target_blank>more than any other category/a> of sites on the web and as such are becoming accustomed to a content consumption experience that differs from typical website content management systems. The traditional web page is an adaptation of legacy print media which pieces together multiple columns of static content with blocks of ads in a portrait layout. Led by Facebook’s News Feed, social networks are popularizing a different approach that displays standardized units of content, in the form of text, links and images, from a user’s social graph in a single column that updates with new information in real-time./p>p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/01/quartz_app.jpg>img data-attachment-id3439 data-permalinkhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/quartz_app/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/01/quartz_app.jpg data-orig-size577,1024 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleQuartz_App data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/01/quartz_app.jpg?w169 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/01/quartz_app.jpg?w577 loadinglazy classwp-image-3439 alignleft altQuartz_App srchttps://alexcalic.com/wp-content/uploads/2013/01/quartz_app.jpg?w57&h100 width57 height100 srcsethttps://alexcalic.com/wp-content/uploads/2013/01/quartz_app.jpg?w57 57w, https://alexcalic.com/wp-content/uploads/2013/01/quartz_app.jpg?w114 114w, https://alexcalic.com/wp-content/uploads/2013/01/quartz_app.jpg?w85 85w sizes(max-width: 57px) 100vw, 57px />/a>The a titleMark Meeker Internet Trends – slide 11 hrefhttp://www.kpcb.com/insights/2011-internet-trends target_blank>pace of adoption/a> of mobile devices is furthering the spread of this stream-based approach to presenting content, as digital media companies attempt to package all of the information embedded on a traditional web page into a mobile app or website which is limited by the smaller screen sizes of smartphones and tablets. An early example of this has been Atlantic Media’s a titleCovering the world of business, digital only hrefhttp://www.nytimes.com/2012/09/24/business/media/with-digital-only-quartz-atlantic-to-cover-business-world.html?pagewantedall&_r0 target_blank>launch of Quartz/a> in September, which is a digital only business media property built specifically for the mobile web that just a titleAtlantic Media’s business site Quartz hits a milestone hrefhttp://www.capitalnewyork.com/article/media/2013/01/7084459/atlantic-medias-business-site-quartz-hits-milestone-more-1-million-vis target_blank>announced/a> that it has already reached 1.4 million unique visitors as of December./p>p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/01/facebook_sponsoredstories.png>img data-attachment-id3449 data-permalinkhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/facebook_sponsoredstories/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/01/facebook_sponsoredstories.png data-orig-size900,510 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleFacebook_SponsoredStories data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/01/facebook_sponsoredstories.png?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/01/facebook_sponsoredstories.png?w700 loadinglazy classalignright  wp-image-3449 altFacebook_SponsoredStories srchttps://alexcalic.com/wp-content/uploads/2013/01/facebook_sponsoredstories.png?w335&h190 width335 height190 srcsethttps://alexcalic.com/wp-content/uploads/2013/01/facebook_sponsoredstories.png?w335 335w, https://alexcalic.com/wp-content/uploads/2013/01/facebook_sponsoredstories.png?w670 670w, https://alexcalic.com/wp-content/uploads/2013/01/facebook_sponsoredstories.png?w150 150w, https://alexcalic.com/wp-content/uploads/2013/01/facebook_sponsoredstories.png?w300 300w sizes(max-width: 335px) 100vw, 335px />/a>The reason the adoption of a new digital consumption experience matters to the viewable impressions conversation is in how the content and associated ads are being presented to users. Both Facebook and Twitter have shown how this combination can work in the age of social streams and mobile devices with a titleFacebook Sponsored Stories hrefhttp://developers.facebook.com/docs/reference/ads-api/intro-sponsored-stories/ target_blank>Sponsored Stories/a> and a titleTwitter Promoted Tweets hrefhttps://business.twitter.com/advertise/promoted-tweets/ target_blank>Promoted Tweets/a> respectively. Both ad units are integrated into the content feed from a look and feel perspective and targets users based on their social graph relationships. The ad units themselves can be fixed in the flow of the content stream, moving down the page as the feed refreshes with new updates, or fixed at the top of the feed. In either case, since the content cascades down from the top of the app or web page the ad is always being presented, and thus seen, in the user’s viewing area./p>p styletext-align:justify;>The stream-formatted approach to content presentation is also starting to make its way on to traditional digital media websites like ESPN which a titleESPN launches personalized SportsCenter feed web app hrefhttp://pandodaily.com/2012/09/19/espn-launches-personalized-sportscenter-feed-web-app-proves-it-just-gets-digital/ target_blank>launched/a> the beta of its SportsCenter Feed in September. ESPN, which has traditionally been an early adopter of digital technologies and experiences, is taking a similar approach as Quartz in delivering a real-time, ad-supported, news feed with the added capability to consume subsets of the stream via content-specific tabs as well as the ability to add skins to the background that further promote the content sponsor./p>p styletext-align:center;>a hrefhttps://alexcalic.com/wp-content/uploads/2013/01/espn_sportscenterfeed.jpg>img data-attachment-id3462 data-permalinkhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/espn_sportscenterfeed/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2013/01/espn_sportscenterfeed.jpg data-orig-size640,480 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleESPN_SportsCenterFeed data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2013/01/espn_sportscenterfeed.jpg?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2013/01/espn_sportscenterfeed.jpg?w640 loadinglazy classaligncenter  wp-image-3462 altESPN_SportsCenterFeed srchttps://alexcalic.com/wp-content/uploads/2013/01/espn_sportscenterfeed.jpg?w512&h384 width512 height384 srcsethttps://alexcalic.com/wp-content/uploads/2013/01/espn_sportscenterfeed.jpg?w512&h384 512w, https://alexcalic.com/wp-content/uploads/2013/01/espn_sportscenterfeed.jpg?w150&h113 150w, https://alexcalic.com/wp-content/uploads/2013/01/espn_sportscenterfeed.jpg?w300&h225 300w, https://alexcalic.com/wp-content/uploads/2013/01/espn_sportscenterfeed.jpg 640w sizes(max-width: 512px) 100vw, 512px />/a>/p>p styletext-align:justify;>In all of these stream examples, the ad creative is muted compared to the typical bright and flashy ad unit and consists of a single advertiser. So what the advertiser loses in ‘wow’ factor (or ‘ow’ from the user perspective) with a traditional ad experience is made up for in relevance (hopefully) and singular attention by not having to compete with other advertisers on a page and by being presented front-and-center to the user- ensuring the ad is seen. As the real-time news feed approach to presenting media proliferates, it will alleviate the need to utilize delivery verification services for viewable impressions for digital media entities adopting this new approach./p>p styletext-align:justify;>Remember, it wasn’t that long ago that the adtech industry was consumed with a different delivery issue- a titleIAB ad verification guidelines hrefhttp://www.iab.net/guidelines/508676/guidelines/ad_verification target_blank>ad verification/a>, with the likes of a titleCrunchBase: Integral Ad Science hrefhttp://www.crunchbase.com/company/integralads target_blank>AdSafe Media/a> and a titleCrunchBase: DoubleVerify hrefhttp://www.crunchbase.com/company/doubleverify target_blank>DoubleVerify/a> raising over $50 million combined over the course of 2010-2011 to build a business around solving for this issue. In 2012 both a titleAperture founder Knoll joins AdSafe Media hrefhttp://www.mediapost.com/publications/article/150233/aperture-founder-knoll-joins-adsafe-media.html#axzz2EP4GIk3G target_blank>AdSafe/a> and a titleFormer WebMD CEO Gattinella to head DoubleVerify hrefhttp://www.clickz.com/clickz/news/2208162/former-webmd-ceo-gattinella-to-head-doubleverify target_blank>DoubleVerify/a> replaced their CEOs while AdSafe also underwent a a titleAdSafe Media rebrands as Integral Ad Science hrefhttp://www.adotas.com/2012/11/adsafe-media-rebrands-as-integral-ad-science/ target_blank>rebranding/a> as ad verification became a titleEnabling smarter media buying with DoubleClick verification hrefhttp://www.doubleclickadvertisers.blogspot.com/2012/10/enabling-smarter-media-buying-with.html target_blank>commoditized/a> at the ad server level and smaller problem, especially related to premium content publishers, than the industry led everyone to believe. Let’s not go through this again with viewable impressions./p>p styletext-align:justify;>em>Photo image source for Quartz: a titleQuartz screen shot hrefhttps://twitter.com/ericfranchi/status/279273634328096768/photo/1 target_blank>@erichfranchi/a>/em>/p>div idjp-post-flair classsharedaddy sd-like-enabled sd-sharing-enabled>div classsharedaddy sd-sharing-enabled>div classrobots-nocontent sd-block sd-social sd-social-icon-text sd-sharing>h3 classsd-title>Share this on:/h3>div classsd-content>ul>li classshare-facebook>a relnofollow noopener noreferrer data-sharedsharing-facebook-3432 classshare-facebook sd-button share-icon hrefhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/?sharefacebook target_blank titleClick to share on Facebook >span>Facebook/span>/a>/li>li classshare-linkedin>a relnofollow noopener noreferrer data-sharedsharing-linkedin-3432 classshare-linkedin sd-button share-icon hrefhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/?sharelinkedin target_blank titleClick to share on LinkedIn >span>LinkedIn/span>/a>/li>li classshare-reddit>a relnofollow noopener noreferrer data-shared classshare-reddit sd-button share-icon hrefhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/?sharereddit target_blank titleClick to share on Reddit >span>Reddit/span>/a>/li>li classshare-tumblr>a relnofollow noopener noreferrer data-shared classshare-tumblr sd-button share-icon hrefhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/?sharetumblr target_blank titleClick to share on Tumblr >span>Tumblr/span>/a>/li>li classshare-twitter>a relnofollow noopener noreferrer data-sharedsharing-twitter-3432 classshare-twitter sd-button share-icon hrefhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/?sharetwitter target_blank titleClick to share on Twitter >span>Twitter/span>/a>/li>li>a href# classsharing-anchor sd-button share-more>span>More/span>/a>/li>li classshare-end>/li>/ul>div classsharing-hidden>div classinner styledisplay: none;>ul>li classshare-email>a relnofollow noopener noreferrer data-shared classshare-email sd-button share-icon hrefmailto:?subject%5BShared%20Post%5D%20Why%20Viewable%20Impressions%20Won%E2%80%99t%20Matter&bodyhttps%3A%2F%2Falexcalic.com%2F2013%2F01%2F15%2Fwhy-viewable-impressions-wont-matter%2F&shareemail target_blank titleClick to email a link to a friend data-email-share-error-titleDo you have email set up? data-email-share-error-textIf you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself. data-email-share-nonce79fdd1a8b2 data-email-share-track-urlhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/?shareemail>span>Email/span>/a>/li>li classshare-pinterest>a relnofollow noopener noreferrer data-sharedsharing-pinterest-3432 classshare-pinterest sd-button share-icon hrefhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/?sharepinterest target_blank titleClick to share on Pinterest >span>Pinterest/span>/a>/li>li classshare-print>a relnofollow noopener noreferrer data-shared classshare-print sd-button share-icon hrefhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/ target_blank titleClick to print >span>Print/span>/a>/li>li classshare-end>/li>/ul>/div>/div>/div>/div>/div>div classsharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded idlike-post-wrapper-7039397-3432-673c32dc266a2 data-src//widgets.wp.com/likes/index.html?ver20241119#blog_id7039397&post_id3432&originalexcalic.wordpress.com&obj_id7039397-3432-673c32dc266a2&domainalexcalic.com data-namelike-post-frame-7039397-3432-673c32dc266a2 data-titleLike or Reblog>div classlikes-widget-placeholder post-likes-widget-placeholder styleheight: 55px;>span classbutton>span>Like/span>/span> span classloading>Loading.../span>/div>span classsd-text-color>/span>a classsd-link-color>/a>/div>/div>	/div>!-- .entry-content -->	footer classentry-footer>				div classpost-details>			By span classauthor vcard>a classurl fn n hrefhttps://alexcalic.com/author/alexcalic/>Alex Calic/a>/span>span classcat-links>in a hrefhttps://alexcalic.com/category/advertising/ relcategory tag>Advertising/a>, a hrefhttps://alexcalic.com/category/mobile/ relcategory tag>Mobile/a>, a hrefhttps://alexcalic.com/category/social-media/ relcategory tag>Social Media/a>/span>span classpost-permalink>a hrefhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/ relbookmark>time classentry-date published updated datetime2013-01-15T12:50:01+00:00>January 15, 2013/time>/a>/span>span classword-count>728 Words/span>span classcomments-link>a hrefhttps://alexcalic.com/2013/01/15/why-viewable-impressions-wont-matter/#respond>Leave a comment/a>/span>!-- .comments-link -->		/div>!-- .post-details -->	/footer>!-- .entry-footer -->/article>!-- #post-## -->							article idpost-3316 classpost-3316 post type-post status-publish format-standard hentry category-advertising category-business-model category-mobile category-monetization tag-admob tag-facebook tag-foursquare tag-google tag-instagram tag-investing tag-ipo tag-millennial-media tag-mobile-2 tag-pandora-media tag-waze>			header classentry-header>			h1 classentry-title>a hrefhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/ relbookmark>The Valuation Disconnect in Mobile/a>/h1>		/header>!-- .entry-header -->		div classentry-content>		p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2012/11/disconnected_head.jpg>img data-attachment-id3318 data-permalinkhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/disconnected_head/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2012/11/disconnected_head.jpg data-orig-size406,480 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleDisconnected_Head data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2012/11/disconnected_head.jpg?w254 data-large-filehttps://alexcalic.com/wp-content/uploads/2012/11/disconnected_head.jpg?w406 loadinglazy classalignleft  wp-image-3318 titleDisconnected_Head alt srchttps://alexcalic.com/wp-content/uploads/2012/11/disconnected_head.jpg?w142&h167 height167 width142 srcsethttps://alexcalic.com/wp-content/uploads/2012/11/disconnected_head.jpg?w142&h167 142w, https://alexcalic.com/wp-content/uploads/2012/11/disconnected_head.jpg?w284&h334 284w, https://alexcalic.com/wp-content/uploads/2012/11/disconnected_head.jpg?w127&h150 127w, https://alexcalic.com/wp-content/uploads/2012/11/disconnected_head.jpg?w254&h300 254w sizes(max-width: 142px) 100vw, 142px />/a>Well before the media a titleWeb 2.0 is over, all hail the age of mobile hrefhttp://pandodaily.com/2012/04/27/web-2-0-is-over-all-hail-the-age-of-mobile/ target_blank>anointed/a> mobile the Next Big Thing, venture capitalists a titleMobile first web second hrefhttp://www.avc.com/a_vc/2010/09/mobile-first-web-second.html target_blank>saw/a> its potential. Consumers have rewarded VCs for their foresight by how quickly they’ve a titleConsumers spending more time with mobile as growth slows for time online hrefhttp://www.emarketer.com/newsroom/index.php/consumers-spending-time-mobile-growth-time-online-slows/ target_blank>adopted/a> non-voice mobile services over these past couple of years. The result has been a number of high-profile liquidity events this year starting with mobile ad network Millennial Media’s a titleMillennial Media stock doubles on IPO hrefhttp://www.adweek.com/news/technology/millennial-media-stock-doubles-ipo-139277 target_blank>IPO/a> followed by Facebook’s acquisition of Instagram for an a titleFacebook officially closes Instagram deal hrefhttp://www.forbes.com/sites/tomiogeron/2012/09/06/facebook-officially-closes-instagram-deal/ target_blank>eventual price/a> of $736 million and a titleGame acquisitions reached an all-time high in the first three quarters of this year hrefhttp://venturebeat.com/2012/10/08/game-acquisitions-2/ target_blank>record levels/a> of gaming sector acquisitions led by mobile. With all this positive momentum it’s not surprising that VCs a titleVC funding strong in Q3 2012, more mobile startups funded hrefhttp://thenextweb.com/entrepreneur/2012/10/17/venture-capital-funding-remained-strong-in-q3-2012-mobile-investing-emerges-with-most-deals-and-funding/ target_blank>continue to allocate/a> an increasing share of deals and dollars to mobile startups as the overall number of investments has reached its highest levels since the dot-com days./p>p styletext-align:justify;>In contrast to this optimism in the venture community, Wall Street is down right negative towards mobile. Google’s third quarter earnings a titleShares fall sharply as Google earnings are released early hrefhttp://www.nytimes.com/2012/10/19/technology/google-shares-drop-after-earnings-disappoint.html?pagewantedall target_blank>announcement/a> was met with a 8% drop in share price in part due to the increasing number of search queries being performed on mobile devices which is causing a a titleGoogle admits mobile ads are causing deceleration in revenue growth hrefhttp://www.businessinsider.com/google-admits-mobile-ads-are-causing-deceleration-in-revenue-growth-2012-11 target_blank>deceleration/a> in the company’s revenue growth. And while Facebook’s most recent quarterly earnings report a titleFacebook’s stock rises more than 20% hrefhttp://blogs.wsj.com/digits/2012/10/24/facebooks-stock-rises-more-than-20/ target_blank>resulted/a> in the stock rising 20%, the company’s market capitalization is still only at 60% of its peak value from its first day of a titleStock quote: $FB hrefhttps://www.google.com/finance?clientob&qNASDAQ:FB target_blank>trading/a>. This is in largely due to concerns over Facebook’s ability to monetize their growing mobile audience, which now consists of a titleFacebook’s biggest challenge continues to grow hrefhttp://blogs.wsj.com/digits/2012/10/04/facebook-600-million-mobile/ target_blank>600 million/a> users, including a title126m accessed Facebook solely from mobile last month hrefhttp://techcrunch.com/2012/10/24/facebook-solely-mobile/ target_blank>126 million/a> of which use Facebook mobile exclusively./p>p styletext-align:justify;>strong>The Typical Relationship/strong>/p>p styletext-align:justify;>So why the disconnect in how these investors value mobile? It can be partially explained by how each type of investor evaluates investment opportunities to begin with. Venture capitalists, especially early stage ones, typically look to buy private, and thus illiquid, stock in pre-revenue companies with nascent, but potentially market-disruptive, ideas. As such, these investments may take up to 10 years to realize a return for their VCs, if at all. Contrast this with public market investors, such as hedge and mutual funds, which focus on the predictability of earnings and revenue growth relative to a company’s market value and reevaluate their investments in real-time based on news and quarterly earnings reports since liquidity is readily available in these stocks./p>p styletext-align:justify;>So when VCs invest in start-ups, especially consumer-oriented ones that are ad-supported, they are betting not only on a company’s potential to execute on their business plan but also on the formation of a rapidly growing market. Due to this, the focus is usually on customer acquisition and market share growth- not revenues. As a market begins to mature in size and opportunity, monetization solutions are developed, usually by other start-ups, allowing the entire market to benefit from the creation of new revenue streams. Companies that don’t get acquired and can show they have a path to profitability have the opportunity to go public and in the process become industry bellwethers, using their new capital infusion and stock shares as currency to further enhance their market position./p>p styletext-align:justify;>strong>Why Mobile Had Been Different/strong>/p>p styletext-align:justify;>In the case of mobile, a couple of things happened that has affected the usual relationship between the private and public markets. First, the consumer adoption of mobile has a titleMark Meeker Internet Trends 2011- slide 11 hrefhttp://www.kpcb.com/insights/2011-internet-trends target_blank>outpaced/a> any other technology in the history of the U.S.- including radio, TV and the internet. As such the native monetization solutions that were developed alongside these other technologies have been slow to scale in mobile because (1) the ad formats currently being used are largely re-purposed ad technologies from the desktop internet, such as banner and rich media ads, which were easy to launch with in an effort to capture mobile revenue early on and (2) advertisers have been a titleWhat’s holding back mobile advertising hrefhttp://www.businessinsider.com/bii-report-whats-holding-back-mobile-advertising-2012-11 target_blank>slower/a> to allocate advertising budgets to mobile than previous technologies due to this speed of growth- funds that would be used to help spur innovation in ad experiences on mobile devices./p>p styletext-align:justify;>The economic realities of increasing supply of mobile ad inventory coupled with relatively low demand for quality ad experiences thus far has resulted in a titleWhat is effective CPM? hrefhttp://vip.typepad.com/blog/2008/06/what-is-effective-cpm.html target_blank>effective CPM/a>s that are a titleMark Meeker Internet Trends 2012- slide 19 hrefhttp://www.kpcb.com/insights/2012-internet-trends target_blank>1/5sup>th/sup>/a> the price of desktop internet advertising. This disparity in monetization capabilities between mobile and desktop is forcing public investors to reevaluate consumer tech investments where mobile is becoming impactful enough from a usage perspective to potentially affecting earnings. With a titleMillennial Media narrows losses for third quarter in a row hrefhttp://www.insidemobileapps.com/2012/11/07/millennial-media-narrows-losses-for-third-quarter-in-a-row-reports-47-4m-in-revenue-loss-of-1-8m/ target_blank>Millennial Media/a>, a pure-play mobile ad network, and a titlePandora second-quarter loss widens, revenue soars hrefhttp://www.hollywoodreporter.com/news/pandora-quarterly-earnings-loss-music-372920 target_blank>Pandora Media/a>, whose ad-supported internet radio audience is now a titlePandora refreshes mobile apps hrefhttp://www.usatoday.com/story/tech/personal/2012/10/29/pandora-refreshes-its-mobile-apps/1667745/ target_blank>75%/a> mobile, still not profitable as publicly-traded companies, investors will continue to discount the mobile businesses of public consumer technology companies for the foreseeable future./p>p styletext-align:justify;>Without having proven their business models to Wall Street yet, Millennial and Pandora can’t be considered mobile bellwethers, which is needed to preserve the private-to-public valuation relationship. Companies such as AdMob and Instagram might have achieved bellwether status if they hadn’t been acquired before realizing their potential as stand-alone public companies. As such it might be left to existing ad-supported consumer internet tech leaders who are able to make the audience and business transition into mobile to perpetuate the ecosystem. Facebook, which has faced scrutiny over its performance as a public company in part due to mobile, has the momentum in user growth and sheer audience size to accomplish this transformation if they can prove their various mobile ad products can profitably scale. Because of this you could argue that Facebook actually went public too early, instead of a titleFacebook IPO: a little too late? hrefhttp://nyufinancesociety.blogspot.com/2012/05/facebook-ipo-little-too-late.html target_blank>too late/a>, if you look at it as a mobile-first company. Probably the best positioned public company though is Google which acquired what is now the a titleAndroid marks fourth anniversary since launch with 75% market share in third quarter hrefhttp://www.businesswire.com/news/home/20121101006891/en/Android-Marks-Fourth-Anniversary-Launch-75.0-Market target_blank>most popular/a> mobile operating system in a titleGoogle buys Android for its mobile arsenal hrefhttp://www.businessweek.com/stories/2005-08-16/google-buys-android-for-its-mobile-arsenal target_blank>Android/a>, largest mobile ad network in a titleGoogle becomes world’s largest mobile ad network hrefhttp://www.mobilemarketer.com/cms/news/ad-networks/6347.html target_blank>AdMob/a> and is seeing a titleMobile growth influenced by clicks on paid search ads hrefhttp://www.mediapost.com/publications/article/170935/mobile-growth-influenced-by-clicks-on-paid-search.html#axzz2CgxhiUhG target_blank>mobile growth/a> in its core search business as well as across a titleYouTube statistics hrefhttp://www.youtube.com/t/press_statistics target_blank>YouTube/a>./p>p styletext-align:justify;>strong>Mobile is Really Two Different Experiences/strong>/p>p styletext-align:justify;>The second part of the answer to the valuation disconnect is in the definition of mobile. When research companies forecast trends and investors talk about opportunities they always speak about mobile as if it were one cohesive distribution channel when in fact it is composed of two distinct experiences- smartphones and tablets. Being able to differentiate between the two is critical because of the activities each device is best suited for based on the physical limitations of each display as well as their monetization opportunities./p>p styletext-align:justify;>em>Smartphones/em>/p>p styletext-align:justify;>While Apple might be credited with ushering in the consumer mobile era with the launch of the iPhone a titleWikipedia definition: iPhone hrefhttp://en.wikipedia.org/wiki/IPhone target_blank>in 2007/a>, it was the launch of the App Store the a titleWikipedia definition: App Store hrefhttp://en.wikipedia.org/wiki/App_Store_(iOS) target_blank>following year/a> that enabled smartphones to properly leverage their mobility as the physical limitations of mobile phone screens (3 to 5 inches in length) required task-specific applications be built instead of all-encompassing web experiences. Because of this, the most successful app experiences, as Benchmark Capital’s Matt Cohler eloquently a titleGreat mobile apps are remote controls for real life hrefhttp://techcrunch.com/2012/09/21/great-mobile-apps-are-remote-controls-for-real-life/ target_blank>describes/a> it, mimic a remote control in that they are easy to use and provide a specific utility to consumers. In turn, advertising on mobile phones need to abide by these same principles in order to be valuable./p>p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2012/11/waze_adplatform.jpg>img data-attachment-id3395 data-permalinkhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/waze_adplatform/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2012/11/waze_adplatform.jpg data-orig-size652,367 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleWaze_AdPlatform data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2012/11/waze_adplatform.jpg?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2012/11/waze_adplatform.jpg?w652 loadinglazy classaligncenter size-full wp-image-3395 titleWaze_AdPlatform alt srchttps://alexcalic.com/wp-content/uploads/2012/11/waze_adplatform.jpg?w700   srcsethttps://alexcalic.com/wp-content/uploads/2012/11/waze_adplatform.jpg?w645&h363 645w, https://alexcalic.com/wp-content/uploads/2012/11/waze_adplatform.jpg?w150&h84 150w, https://alexcalic.com/wp-content/uploads/2012/11/waze_adplatform.jpg?w300&h169 300w, https://alexcalic.com/wp-content/uploads/2012/11/waze_adplatform.jpg 652w sizes(max-width: 645px) 100vw, 645px />/a>/p>p styletext-align:justify;>Rare Crowd’s Eric Picard described the current mobile ad format problem in a recent a titleTime for a new mobile ad format hrefhttp://www.adexchanger.com/data-driven-thinking/mobile-ad-format/ target_blank>article/a> while also presenting a possible solution for smartphones that is interruptive without being intrusive- and can be delivered at scale. For app developers that have large enough user-bases though, creating native experiences, especially ones that can leverage location, will always result in better value for both the advertiser and consumer. Expanding on sponsored ad units that Facebook (via a titleFacebook’s Sponsored Stories ads on $1 million daily run-rate, half from mobile hrefhttp://techcrunch.com/2012/07/26/facebooks-sponsored-stories-ads-on-1-million-run-rate-half-from-mobile/ target_blank>Sponsored Stories/a>) and Twitter (via a titlePromoted products: now more mobile hrefhttp://blog.twitter.com/2012/02/promoted-products-now-more-mobile.html target_blank>Promoted Tweets/a>) have popularized in the social activity stream and more recently on mobile, location-based social exploration platform Foursquare launched a titleFoursquare pulls a Twitter with Promoted Updates for select merchants hrefhttp://www.fastcompany.com/1843610/foursquare-pulls-twitter-promoted-updates-select-merchants target_blank>Promoted Updates/a> for local merchants this past summer and crowd-sourced traffic app Waze a titleWaze maps out native ad platform hrefhttp://www.adweek.com/news/technology/waze-maps-out-native-ad-platform-145035 target_blank>launched/a> its own self-service advertising platform earlier this month that focuses on solving users’ location-based needs./p>p styletext-align:justify;>em>Tablets/em>/p>p styletext-align:justify;>Like smartphones, Apple can also be credited with jump-starting the tablet market a mere a titleApple launches iPad hrefhttp://www.apple.com/pr/library/2010/01/27Apple-Launches-iPad.html target_blank>3 years ago/a>. The company was prescient in introducing the iPad as a tool for consuming media as users have made watching TV shows, playing games and reading the a titleGoogle’s research shows tablets are for games and email, mostly used on couch and in bed hrefhttp://techcrunch.com/2012/10/22/google-research-shows-tablets-are-for-games-and-email-mostly-used-on-couch-in-bed/ target_blank>primary uses/a> for the device. This makes sense when you consider the screen size of tablets (ranging from 7 to 10 inches) allows consumers to replicate the offline experience of reading a magazine or watching television in a more convenient and personal format than traditional computers allow for. Because of this, advertising on mobile tablets can be interruptive like traditional media and less concerned with other vectors such as location since most people are using their tablets at home and as a a title63 percent of tablet owners multitask with TV hrefhttp://lostremote.com/study-63-percent-of-tablet-owners-multitask-with-tv_b34956 target_blank>second screen/a> complement to watching television. That means online video and rich media interstitials, which are higher-valued ad units than traditional banner ads, will work with minimal refactoring compared to smartphone ad experiences. That doesn’t mean there isn’t an opportunity for companies to innovate around the ad experience as start-ups like a titleKiip moves beyond gaming with launch of version 2 of its mobile rewards platform hrefhttp://thenextweb.com/apps/2012/11/07/kiip-upgrades-to-version-2-of-its-mobile-rewards-platform/ target_blank>Kiip/a> are proving by rewarding user engagement and retention within mobile apps with real world rewards./p>p styletext-align:justify;>strong>When It’s All Said and Done/strong>/p>p styletext-align:justify;>With tablets expected to a titleCould tablets outsell PCs by next year? hrefhttp://gigaom.com/mobile/could-tablets-could-outsell-pcs-by-next-year/ target_blank>outsell/a> PCs by next year, focusing efforts on this part of the mobile market might be the most prudent move for consumer tech companies with mobile audiences since the advertising experience most closely resembles the desktop internet from both a format and value perspective. The smartphone advertising market will take longer to scale simply because of the utility-oriented nature of the user experience./p>p styletext-align:justify;>As these advertising solutions sort themselves out though, so should the discrepancy between public and private market investor valuations around ad-supported business models. As start-ups fill these gaps in the consumer mobile space with monetization solutions that prove to be effective, so to will public investors get comfortable with the long-term value mobile users have to offer, which, at the end of the day, will benefit everyone involved in growing the value of the mobile industry./p>div idjp-post-flair classsharedaddy sd-like-enabled sd-sharing-enabled>div classsharedaddy sd-sharing-enabled>div classrobots-nocontent sd-block sd-social sd-social-icon-text sd-sharing>h3 classsd-title>Share this on:/h3>div classsd-content>ul>li classshare-facebook>a relnofollow noopener noreferrer data-sharedsharing-facebook-3316 classshare-facebook sd-button share-icon hrefhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/?sharefacebook target_blank titleClick to share on Facebook >span>Facebook/span>/a>/li>li classshare-linkedin>a relnofollow noopener noreferrer data-sharedsharing-linkedin-3316 classshare-linkedin sd-button share-icon hrefhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/?sharelinkedin target_blank titleClick to share on LinkedIn >span>LinkedIn/span>/a>/li>li classshare-reddit>a relnofollow noopener noreferrer data-shared classshare-reddit sd-button share-icon hrefhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/?sharereddit target_blank titleClick to share on Reddit >span>Reddit/span>/a>/li>li classshare-tumblr>a relnofollow noopener noreferrer data-shared classshare-tumblr sd-button share-icon hrefhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/?sharetumblr target_blank titleClick to share on Tumblr >span>Tumblr/span>/a>/li>li classshare-twitter>a relnofollow noopener noreferrer data-sharedsharing-twitter-3316 classshare-twitter sd-button share-icon hrefhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/?sharetwitter target_blank titleClick to share on Twitter >span>Twitter/span>/a>/li>li>a href# classsharing-anchor sd-button share-more>span>More/span>/a>/li>li classshare-end>/li>/ul>div classsharing-hidden>div classinner styledisplay: none;>ul>li classshare-email>a relnofollow noopener noreferrer data-shared classshare-email sd-button share-icon hrefmailto:?subject%5BShared%20Post%5D%20The%20Valuation%20Disconnect%20in%20Mobile&bodyhttps%3A%2F%2Falexcalic.com%2F2012%2F11%2F29%2Fthe-valuation-disconnect-in-mobile%2F&shareemail target_blank titleClick to email a link to a friend data-email-share-error-titleDo you have email set up? data-email-share-error-textIf you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself. data-email-share-nonce7a98c20e99 data-email-share-track-urlhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/?shareemail>span>Email/span>/a>/li>li classshare-pinterest>a relnofollow noopener noreferrer data-sharedsharing-pinterest-3316 classshare-pinterest sd-button share-icon hrefhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/?sharepinterest target_blank titleClick to share on Pinterest >span>Pinterest/span>/a>/li>li classshare-print>a relnofollow noopener noreferrer data-shared classshare-print sd-button share-icon hrefhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/ target_blank titleClick to print >span>Print/span>/a>/li>li classshare-end>/li>/ul>/div>/div>/div>/div>/div>div classsharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded idlike-post-wrapper-7039397-3316-673c32dc29176 data-src//widgets.wp.com/likes/index.html?ver20241119#blog_id7039397&post_id3316&originalexcalic.wordpress.com&obj_id7039397-3316-673c32dc29176&domainalexcalic.com data-namelike-post-frame-7039397-3316-673c32dc29176 data-titleLike or Reblog>div classlikes-widget-placeholder post-likes-widget-placeholder styleheight: 55px;>span classbutton>span>Like/span>/span> span classloading>Loading.../span>/div>span classsd-text-color>/span>a classsd-link-color>/a>/div>/div>	/div>!-- .entry-content -->	footer classentry-footer>				div classpost-details>			By span classauthor vcard>a classurl fn n hrefhttps://alexcalic.com/author/alexcalic/>Alex Calic/a>/span>span classcat-links>in a hrefhttps://alexcalic.com/category/advertising/ relcategory tag>Advertising/a>, a hrefhttps://alexcalic.com/category/business-model/ relcategory tag>Business Model/a>, a hrefhttps://alexcalic.com/category/mobile/ relcategory tag>Mobile/a>, a hrefhttps://alexcalic.com/category/monetization/ relcategory tag>Monetization/a>/span>span classpost-permalink>a hrefhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/ relbookmark>time classentry-date published updated datetime2012-11-29T05:15:27+00:00>November 29, 2012/time>/a>/span>span classword-count>1,614 Words/span>span classcomments-link>a hrefhttps://alexcalic.com/2012/11/29/the-valuation-disconnect-in-mobile/#comments>3 Comments/a>/span>!-- .comments-link -->		/div>!-- .post-details -->	/footer>!-- .entry-footer -->/article>!-- #post-## -->							article idpost-3241 classpost-3241 post type-post status-publish format-standard hentry category-business-model tag-audience-measurement tag-comscore tag-gross-rating-points tag-grp tag-mlb tag-nfl tag-nielsen tag-online-advertising tag-television tag-tv-everywhere>			header classentry-header>			h1 classentry-title>a hrefhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/ relbookmark>The 6 Letters Holding Back TV Everywhere/a>/h1>		/header>!-- .entry-header -->		div classentry-content>		p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2012/10/hold_rope.jpg>img data-attachment-id3277 data-permalinkhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/hold_rope/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2012/10/hold_rope.jpg data-orig-size500,383 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleHold_Rope data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2012/10/hold_rope.jpg?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2012/10/hold_rope.jpg?w500 loadinglazy classalignleft  wp-image-3277 titleHold_Rope alt srchttps://alexcalic.com/wp-content/uploads/2012/10/hold_rope.jpg?w128&h97 height97 width128 srcsethttps://alexcalic.com/wp-content/uploads/2012/10/hold_rope.jpg?w128 128w, https://alexcalic.com/wp-content/uploads/2012/10/hold_rope.jpg?w253 253w, https://alexcalic.com/wp-content/uploads/2012/10/hold_rope.jpg?w150 150w sizes(max-width: 128px) 100vw, 128px />/a>a titleWikipedia definition: TV Everywhere hrefhttp://en.wikipedia.org/wiki/TV_Everywhere target_blank>TV Everywhere/a>– the ability to watch any televised program at any time on any device- isn’t a matter of ‘if’ anymore but rather a question of ‘when’ once you consider the evolving a titleNielsen cuts 500,000 US TV homes on census, web viewing hrefhttp://www.businessweek.com/news/2012-09-25/nielsen-cuts-u-dot-s-dot-tv-homes-by-500-000-on-census-shift-to-web target_blank>viewing habits/a> of US consumers and the a titleDish said to be in talks with Viacom about internet TV hrefhttp://www.businessweek.com/news/2012-09-27/dish-said-to-be-in-talks-with-viacom-about-internet-tv target_blank>changing dynamics/a> of the pay television business. The ‘when’ for TV Everywhere becoming a mainstream consumer experience though will largely be determined by the letters F, G, L, N, P and R. Let me explain./p>p styletext-align:justify;>span styletext-decoration:underline;>strong>GRP/strong>/span>: The metric used to a titlePursuing advertisers with big-top spectacle hrefhttp://www.nytimes.com/2012/05/14/business/media/tv-networks-woo-advertisers-with-spectacles.html?pagewantedall&_r0 target_blank>allocate/a> more than $60 billion in television advertising spend each year is known as a titledefinition: Gross Rating Points hrefhttp://www.marketing-metrics-made-simple.com/gross-rating-points.html target_blank>Gross Ratings Points/a> (GRPs). This figure estimates the size of the audience reached for a particular commercial during each television program over the life of the ad campaign. Unfortunately traditional online metrics like unique visitors, clicks and video starts don’t capture online audiences in a manner that can be translated into a GRP equivalent so broadcasters haven’t been able to take the credit they deserve, in the form of greater ad dollars, for delivering audiences to advertisers through their own websites and mobile apps or those provided by aggregators like Hulu. The thinking goes that if broadcasters could get compensated appropriately for aggregating consumers for advertisers, regardless of the screen through which the content is being watched, more television programming would be made available outside of the traditional TV model in hopes of capturing the broadest audience possible for ratings and advertising purposes./p>p styletext-align:justify;>The first major attempt at addressing the disparity between television and online audience measurement was introduced last week by Nielsen. Dubbed Nielsen Cross-Platform Campaign Ratings, the a titleDelivering true multi-screen ad measurement hrefhttp://www.nielsen.com/us/en/insights/press-room/2012/delivering-true-multi-screen-ad-measurement.html target_blank>multi-screen ad measurement/a> service leverages Nielsen’s Online Campaign Ratings (OCR) with their established proprietary National People Meter TV panel to provide unduplicated and incremental GRP measurement. Nielsen’s OCR has gained momentum in recent weeks having been adopted by a titleNielsen Online Campaign Ratings expands footprint across 15 online ad platforms hrefhttp://www.nielsen.com/us/en/insights/press-room/2012/nielsen-online-campaign-ratings-expands-footprint-across-15-online-ad-platforms.html target_blank>15 online ad platforms/a> as well as by the CW Network to a titleThe CW to use Nielsen Online Campaign Ratings for all online audience guarantee hrefhttp://www.nielsen.com/us/en/insights/press-room/2012/the-cw-to-use-nielsen-online-campaign-ratings.html target_blank> guarantee online audiences/a> to advertisers for the recently started television season./p>p styletext-align:justify;>Regardless of whether it’s Nielsen, comScore’s a titleIntroducing vGRP hrefhttp://www.comscore.com/Products_Services/Advertising_Effectiveness/vGRP target_blank>vGRP/a>, or something else, bridging the audience measurement gap across viewing screens is an important step in bringing the discrepancy between digital ‘a titleWe’re at digital dimes now hrefhttp://gigaom.com/video/zucker-were-at-digital-dimes-now/ target_blank>dimes/a>’ and analog ‘dollars’ in advertising. This effort shouldn’t siphon money away from traditional television but instead reallocate ad spending in media to a title2012 Internet Trends (see slide 17) hrefhttp://kpcb.com/insights/2012-internet-trends target_blank>reflect/a> the actual time being spent with media across different mediums, which will benefit the internet and mobile. The result will be an increase in advertising dollars for video across all platforms and the availability of more content to support this additional spend, which can most easily be made available to consumers via TV Everywhere./p>p>span styletext-decoration:underline;>strong>NFL/strong>/span>: Major League Baseball (MLB) a titleMLB.TV Premium hrefhttp://mlb.mlb.com/mlb/subscriptions/index.jsp?productmlbtv&affiliateIdMLBTVREDIRECT target_blank>has it/a>. The NBA a titleNBA League Pass hrefhttp://www.nba.com/leaguepass/3pp/ target_blank>has it/a>. Even the NHL, when they a titleNHL lockout hrefhttp://www.cbssports.com/nhl/blog/eye-on-hockey/20425325/nhl-lockout-delving-into-the-process-of-negotiating-a-new-cba target_blank>decide/a> to get back to playing, will a titleNHL GameCenter Live hrefhttp://www.nhl.com/ice/gclanding.htm?intcmpidnhl.com-gccompare-vd-sbnav target_blank>have it/a>. The NFL? a titleNFL Game Rewind hrefhttps://gamerewind.nfl.com/nflgr/secure/packages?ttv8&ttp3&icampaignProd_GP_Nav&cvsorcHomepage.GR.GP_Nav target_blank>Not so much/a>. What I’m talking about it the ability to watch any game live, in HD quality video across any number of connected devices. The NFL only offers its subscribers the ability to buy access to replays of games only after they have been televised./p>p styletext-align:justify;>With only 1/5sup>th/sup> the number of regular season games versus both the NBA and NHL and 1/10sup>th/sup> that of MLB, it is much easier for the NFL to package the sale of television rights at a national level for all of their games than it is for these other professional leagues (which rely on regional sports networks and local television stations to broadcast the majority of the regular season). Football’s a titleThe NFL is still king among sports fans hrefhttp://articles.businessinsider.com/2011-10-21/sports/30305278_1_high-school-sports-popular-sports-american-adults target_blank>reining popularity/a> combined with the scarcity of game content versus alternative sports options has enabled the NFL to command $7 billion per year in total broadcast licensing fees from CBS, a titleNFL, DirecTV extend pact in $4 billion deal hrefhttp://online.wsj.com/article/SB123786503490122053.html target_blank>DirecTV/a>, a titleESPN, NFL reach $15 billion Monday Night Football deal hrefhttp://www.reuters.com/article/2011/09/08/us-espn-nfl-idUSTRE78745B20110908 target_blank>ESPN/a>, a titleNBC, CBS and Fox score nine-year NFL extensions hrefhttp://www.deadline.com/2011/12/nbc-and-nfl-extend-deal-through-2022/ target_blank>Fox, NBC/a> and a titleNFL signs mobile phone deal with Verizon Wireless hrefhttp://www.reuters.com/article/2010/03/09/us-nfl-mobile-deal-idUSTRE6283BC20100309 target_blank>Verizon Wireless/a> to broadcast each and every NFL game (in comparison MLB a titleMLB said to get $6.8 billion from Fox, Turner for TV rights hrefhttp://www.businessweek.com/news/2012-10-02/mlb-said-to-get-6-dot-8-billion-from-fox-turner-to-renew-tv-rights target_blank>generates/a> about $1.5 billion in national broadcast revenues from a combination of ESPN, Fox and Turner). In the following a titleTop 10 TV programs 2011 – single telecast hrefhttp://blog.nielsen.com/nielsenwire/media_entertainment/nielsens-tops-of-2011-television/ target_blank>chart/a> you can see exactly why the NFL commands such a premium:/p>p styletext-align:justify;>a hrefhttps://alexcalic.com/wp-content/uploads/2012/10/nielsen_top10programs_2011.png>img data-attachment-id3298 data-permalinkhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/nielsen_top10programs_2011/ data-orig-filehttps://alexcalic.com/wp-content/uploads/2012/10/nielsen_top10programs_2011.png data-orig-size914,901 data-comments-opened1 data-image-meta{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""} data-image-titleNielsen_Top10Programs_2011 data-image-description data-image-caption data-medium-filehttps://alexcalic.com/wp-content/uploads/2012/10/nielsen_top10programs_2011.png?w300 data-large-filehttps://alexcalic.com/wp-content/uploads/2012/10/nielsen_top10programs_2011.png?w700 loadinglazy classaligncenter size-full wp-image-3298 titleNielsen_Top10Programs_2011 alt srchttps://alexcalic.com/wp-content/uploads/2012/10/nielsen_top10programs_2011.png?w700   srcsethttps://alexcalic.com/wp-content/uploads/2012/10/nielsen_top10programs_2011.png?w645&h635 645w, https://alexcalic.com/wp-content/uploads/2012/10/nielsen_top10programs_2011.png?w150&h148 150w, https://alexcalic.com/wp-content/uploads/2012/10/nielsen_top10programs_2011.png?w300&h296 300w, https://alexcalic.com/wp-content/uploads/2012/10/nielsen_top10programs_2011.png?w768&h757 768w, https://alexcalic.com/wp-content/uploads/2012/10/nielsen_top10programs_2011.png 914w sizes(max-width: 645px) 100vw, 645px />/a>/p>p styletext-align:justify;>As you can see, the NFL is the only television program that can concurrently deliver an audience of tens of millions to broadcasters who in turn sell this reach to advertisers for a titleSome Super Bowl ads sold for ‘North of $4 million’ hrefhttp://www.hollywoodreporter.com/news/cbs-corp-leslie-moonves-investor-conference-showtime-superbowl-388817 target_blank>more than/a> $4 million for a 30 second sport during the Super Bowl./p>p styletext-align:justify;>strong>Timing/strong>/p>p styletext-align:justify;>The current agreements the NFL has in place with these 6 broadcast, cable, satellite and mobile providers run through the 2021 season so it could take another decade before the most popular content on television make a full foray across viewing screens (through the licensing of full content rights, including digital). NBC’s simultaneous live broadcast of last year’s Super Bowl on TV and the a title2.1 million live streamed Super Bowl hrefhttp://espn.go.com/nfl/playoffs/2011/story/_/id/7552314/super-bowl-2012-nbc-says-21m-watched-super-bowl-online target_blank>internet/a> was a starting point, but without an economic model that can simultaneously grow revenues for the League while providing fans with additional access to content, the NFL has no reason to upset the current revenue apple-cart. When the time comes, expect GRP to play an important role in enabling this./p>p styletext-align:justify;>The issues surrounding TV Everywhere aren’t limited to just these two issues of audience measurement and content accessibility, but most other items, like user and device authentication, can be solved with improvements in technology. It’s the negotiations that will take place between content owners, distributors and advertisers that will eventually determine what user experience audiences are left with, which might not necessarily in the best interest of the consumer. If these three parties can find common ground with evolving consumer consumption needs though, not only will TV Everywhere become a reality, but the groundwork will be in place for the next evolution in television: unbundled, on-demand and IP-based program delivery./p>div idjp-post-flair classsharedaddy sd-like-enabled sd-sharing-enabled>div classsharedaddy sd-sharing-enabled>div classrobots-nocontent sd-block sd-social sd-social-icon-text sd-sharing>h3 classsd-title>Share this on:/h3>div classsd-content>ul>li classshare-facebook>a relnofollow noopener noreferrer data-sharedsharing-facebook-3241 classshare-facebook sd-button share-icon hrefhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/?sharefacebook target_blank titleClick to share on Facebook >span>Facebook/span>/a>/li>li classshare-linkedin>a relnofollow noopener noreferrer data-sharedsharing-linkedin-3241 classshare-linkedin sd-button share-icon hrefhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/?sharelinkedin target_blank titleClick to share on LinkedIn >span>LinkedIn/span>/a>/li>li classshare-reddit>a relnofollow noopener noreferrer data-shared classshare-reddit sd-button share-icon hrefhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/?sharereddit target_blank titleClick to share on Reddit >span>Reddit/span>/a>/li>li classshare-tumblr>a relnofollow noopener noreferrer data-shared classshare-tumblr sd-button share-icon hrefhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/?sharetumblr target_blank titleClick to share on Tumblr >span>Tumblr/span>/a>/li>li classshare-twitter>a relnofollow noopener noreferrer data-sharedsharing-twitter-3241 classshare-twitter sd-button share-icon hrefhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/?sharetwitter target_blank titleClick to share on Twitter >span>Twitter/span>/a>/li>li>a href# classsharing-anchor sd-button share-more>span>More/span>/a>/li>li classshare-end>/li>/ul>div classsharing-hidden>div classinner styledisplay: none;>ul>li classshare-email>a relnofollow noopener noreferrer data-shared classshare-email sd-button share-icon hrefmailto:?subject%5BShared%20Post%5D%20The%206%20Letters%20Holding%20Back%20TV%20Everywhere&bodyhttps%3A%2F%2Falexcalic.com%2F2012%2F10%2F11%2Fthe-6-letters-holding-back-tv-everywhere%2F&shareemail target_blank titleClick to email a link to a friend data-email-share-error-titleDo you have email set up? data-email-share-error-textIf you're having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself. data-email-share-nonce879caa45a5 data-email-share-track-urlhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/?shareemail>span>Email/span>/a>/li>li classshare-pinterest>a relnofollow noopener noreferrer data-sharedsharing-pinterest-3241 classshare-pinterest sd-button share-icon hrefhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/?sharepinterest target_blank titleClick to share on Pinterest >span>Pinterest/span>/a>/li>li classshare-print>a relnofollow noopener noreferrer data-shared classshare-print sd-button share-icon hrefhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/ target_blank titleClick to print >span>Print/span>/a>/li>li classshare-end>/li>/ul>/div>/div>/div>/div>/div>div classsharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded idlike-post-wrapper-7039397-3241-673c32dc2b57f data-src//widgets.wp.com/likes/index.html?ver20241119#blog_id7039397&post_id3241&originalexcalic.wordpress.com&obj_id7039397-3241-673c32dc2b57f&domainalexcalic.com data-namelike-post-frame-7039397-3241-673c32dc2b57f data-titleLike or Reblog>div classlikes-widget-placeholder post-likes-widget-placeholder styleheight: 55px;>span classbutton>span>Like/span>/span> span classloading>Loading.../span>/div>span classsd-text-color>/span>a classsd-link-color>/a>/div>/div>	/div>!-- .entry-content -->	footer classentry-footer>				div classpost-details>			By span classauthor vcard>a classurl fn n hrefhttps://alexcalic.com/author/alexcalic/>Alex Calic/a>/span>span classcat-links>in a hrefhttps://alexcalic.com/category/business-model/ relcategory tag>Business Model/a>/span>span classpost-permalink>a hrefhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/ relbookmark>time classentry-date published updated datetime2012-10-11T03:58:40+00:00>October 11, 2012/time>/a>/span>span classword-count>924 Words/span>span classcomments-link>a hrefhttps://alexcalic.com/2012/10/11/the-6-letters-holding-back-tv-everywhere/#respond>Leave a comment/a>/span>!-- .comments-link -->		/div>!-- .post-details -->	/footer>!-- .entry-footer -->/article>!-- #post-## -->							nav classnavigation posts-navigation aria-labelPosts>		h2 classscreen-reader-text>Posts navigation/h2>		div classnav-links>div classnav-previous>a hrefhttps://alexcalic.com/page/2/ >Older posts/a>/div>/div>	/nav>				/main>!-- #main -->	/div>!-- #primary -->		/div>!-- #content -->		footer idcolophon classsite-footer rolecontentinfo>			div classsite-info>				a hrefhttps://wordpress.com/?reffooter_blog relnofollow>Blog at WordPress.com./a>											/div>!-- .site-info -->		/footer>!-- #colophon -->	/div>!-- #content-wrapper -->	/div>!-- #page -->		script typetext/javascript>		var infiniteScroll  {settings:{id:main,ajaxurl:https:\/\/alexcalic.com\/?infinityscrolling,type:click,wrapper:true,wrapper_class:infinite-wrap,footer:page,click_handle:1,text:Older posts,totop:Scroll back to top,currentday:11.10.12,order:DESC,scripts:,styles:,google_analytics:false,offset:1,history:{host:alexcalic.com,path:\/page\/%d\/,use_trailing_slashes:true,parameters:},query_args:{error:,m:,p:0,post_parent:,subpost:,subpost_id:,attachment:,attachment_id:0,name:,pagename:,page_id:0,second:,minute:,hour:,day:0,monthnum:0,year:0,w:0,category_name:,tag:,cat:,tag_id:,author:,author_name:,feed:,tb:,paged:0,meta_key:,meta_value:,preview:,s:,sentence:,title:,fields:,menu_order:,embed:,category__in:,category__not_in:,category__and:,post__in:,post__not_in:,post_name__in:,tag__in:,tag__not_in:,tag__and:,tag_slug__in:,tag_slug__and:,post_parent__in:,post_parent__not_in:,author__in:,author__not_in:,search_columns:,lazy_load_term_meta:false,posts_per_page:10,ignore_sticky_posts:false,suppress_filters:false,cache_results:true,update_post_term_cache:true,update_menu_item_cache:false,update_post_meta_cache:true,post_type:,nopaging:false,comments_per_page:50,no_found_rows:false,order:DESC},query_before:2024-11-19 06:40:28,last_post_date:2012-10-11 03:58:40,body_class:infinite-scroll,loading_text:Loading new page,stats:blog7039397&vwpcom&tz0&user_id0&subdalexcalic&x_pagetypeinfinite-click}};		/script>		!--  -->script typetext/javascript src//0.gravatar.com/js/hovercards/hovercards.min.js?ver2024474048849247f5660a2d05b85c6fc286379897f30a1061ad46e7f037e059ed7fe7 idgrofiles-cards-js>/script>script typetext/javascript idwpgroho-js-extra>/* !CDATA */var WPGroHo  {my_hash:};/* > *//script>script crossoriginanonymous typetext/javascript  srchttps://s2.wp.com/wp-content/mu-plugins/gravatar-hovercards/wpgroho.js?m1610363240i>/script>	script>		// Initialize and attach hovercards to all gravatars		( function() {			function init() {				if ( typeof Gravatar  undefined ) {					return;				}				if ( typeof Gravatar.init ! function ) {					return;				}				Gravatar.profile_cb  function ( hash, id ) {					WPGroHo.syncProfileData( hash, id );				};				Gravatar.my_hash  WPGroHo.my_hash;				Gravatar.init(					body,					#wp-admin-bar-my-account,					{						i18n: {							Edit your profile: Edit your profile,							View profile: View profile,							Sorry, we are unable to load this Gravatar profile.: Sorry, we are unable to load this Gravatar profile.,							Profile not found.: Profile not found.,							Too Many Requests.: Too Many Requests.,							Internal Server Error.: Internal Server Error.,						},					}				);			}			if ( document.readyState ! loading ) {				init();			} else {				document.addEventListener( DOMContentLoaded, init );			}		} )();	/script>		div styledisplay:none>	/div>		script typetext/javascript>		( function() {			function init() {				document.body.addEventListener( is.post-load, function() {					if ( typeof __ATA.insertInlineAds  function ) {						__ATA.insertInlineAds();					}				} );			}			if ( document.readyState ! loading ) {				init();			} else {				document.addEventListener( DOMContentLoaded, init );			}		} )();		/script>	div idactionbar styledisplay: none;			classactnbr-pub-independent-publisher actnbr-has-follow>		ul>								li classactnbr-btn actnbr-hidden>								a classactnbr-action actnbr-actn-follow  href>			svg classgridicon height20 width20 xmlnshttp://www.w3.org/2000/svg viewBox0 0 20 20>path clip-ruleevenodd dm4 4.5h12v6.5h1.5v-6.5-1.5h-1.5-12-1.5v1.5 10.5c0 1.1046.89543 2 2 2h7v-1.5h-7c-.27614 0-.5-.2239-.5-.5zm10.5 2h-9v1.5h9zm-5 3h-4v1.5h4zm3.5 1.5h-1v1h1zm-1-1.5h-1.5v1.5 1 1.5h1.5 1 1.5v-1.5-1-1.5h-1.5zm-2.5 2.5h-4v1.5h4zm6.5 1.25h1.5v2.25h2.25v1.5h-2.25v2.25h-1.5v-2.25h-2.25v-1.5h2.25z  fill-ruleevenodd>/path>/svg>			span>Subscribe/span>		/a>		a classactnbr-action actnbr-actn-following  no-display href>			svg classgridicon height20 width20 xmlnshttp://www.w3.org/2000/svg viewBox0 0 20 20>path fill-ruleevenodd clip-ruleevenodd dM16 4.5H4V15C4 15.2761 4.22386 15.5 4.5 15.5H11.5V17H4.5C3.39543 17 2.5 16.1046 2.5 15V4.5V3H4H16H17.5V4.5V12.5H16V4.5ZM5.5 6.5H14.5V8H5.5V6.5ZM5.5 9.5H9.5V11H5.5V9.5ZM12 11H13V12H12V11ZM10.5 9.5H12H13H14.5V11V12V13.5H13H12H10.5V12V11V9.5ZM5.5 12H9.5V13.5H5.5V12Z fill#008A20>/path>path classfollowing-icon-tick dM13.5 16L15.5 18L19 14.5 stroke#008A20 stroke-width1.5>/path>/svg>			span>Subscribed/span>		/a>							div classactnbr-popover tip tip-top-left actnbr-notice idfollow-bubble>							div classtip-arrow>/div>							div classtip-inner actnbr-follow-bubble>															ul>											li classactnbr-sitename>			a hrefhttps://alexcalic.com>				img loadinglazy alt srchttps://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s50&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png srcsethttps://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s50&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png 1x, https://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s75&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png 1.5x, https://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s100&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png 2x, https://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s150&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png 3x, https://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s200&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png 4x classavatar avatar-50 height50 width50 />				Cal(i)culated			/a>		/li>										div classactnbr-message no-display>/div>									form methodpost actionhttps://subscribe.wordpress.com accept-charsetutf-8 styledisplay: none;>																				div>										input typeemail nameemail placeholderEnter your email address classactnbr-email-field aria-labelEnter your email address />										/div>										input typehidden nameaction valuesubscribe />										input typehidden nameblog_id value7039397 />										input typehidden namesource valuehttps://alexcalic.com/ />										input typehidden namesub-type valueactionbar-follow />										input typehidden id_wpnonce name_wpnonce valueefd096ca8a />										div classactnbr-button-wrap>											button typesubmit valueSign me up>												Sign me up											/button>										/div>									/form>									li classactnbr-login-nudge>										div>											Already have a WordPress.com account? a hrefhttps://wordpress.com/log-in?redirect_tohttps%3A%2F%2Fr-login.wordpress.com%2Fremote-login.php%3Faction%3Dlink%26back%3Dhttps%253A%252F%252Falexcalic.com%252F2014%252F02%252F27%252Fvideo-content-in-a-mobile-world-diet-sized-and-distributed%252F>Log in now./a>										/div>									/li>								/ul>															/div>						/div>					/li>							li classactnbr-ellipsis actnbr-hidden>				svg classgridicon gridicons-ellipsis height24 width24 xmlnshttp://www.w3.org/2000/svg viewBox0 0 24 24>g>path dM7 12c0 1.104-.896 2-2 2s-2-.896-2-2 .896-2 2-2 2 .896 2 2zm12-2c-1.104 0-2 .896-2 2s.896 2 2 2 2-.896 2-2-.896-2-2-2zm-7 0c-1.104 0-2 .896-2 2s.896 2 2 2 2-.896 2-2-.896-2-2-2z/>/g>/svg>				div classactnbr-popover tip tip-top-left actnbr-more>					div classtip-arrow>/div>					div classtip-inner>						ul>									li classactnbr-sitename>			a hrefhttps://alexcalic.com>				img loadinglazy alt srchttps://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s50&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png srcsethttps://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s50&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png 1x, https://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s75&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png 1.5x, https://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s100&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png 2x, https://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s150&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png 3x, https://secure.gravatar.com/blavatar/be4d035c020c6fdf83370e315ca71c3e9ec48a3a1496fb648cb0104be988db87?s200&dhttps%3A%2F%2Fs2.wp.com%2Fi%2Flogo%2Fwpcom-gray-white.png 4x classavatar avatar-50 height50 width50 />				Cal(i)culated			/a>		/li>								li classactnbr-folded-customize>								a hrefhttps://alexcalic.wordpress.com/wp-admin/customize.php?urlhttps%3A%2F%2Falexcalic.wordpress.com%2F>									svg classgridicon gridicons-customize height20 width20 xmlnshttp://www.w3.org/2000/svg viewBox0 0 24 24>g>path dM2 6c0-1.505.78-3.08 2-4 0 .845.69 2 2 2 1.657 0 3 1.343 3 3 0 .386-.08.752-.212 1.09.74.594 1.476 1.19 2.19 1.81L8.9 11.98c-.62-.716-1.214-1.454-1.807-2.192C6.753 9.92 6.387 10 6 10c-2.21 0-4-1.79-4-4zm12.152 6.848l1.34-1.34c.607.304 1.283.492 2.008.492 2.485 0 4.5-2.015 4.5-4.5 0-.725-.188-1.4-.493-2.007L18 9l-2-2 3.507-3.507C18.9 3.188 18.225 3 17.5 3 15.015 3 13 5.015 13 7.5c0 .725.188 1.4.493 2.007L3 20l2 2 6.848-6.848c1.885 1.928 3.874 3.753 5.977 5.45l1.425 1.148 1.5-1.5-1.15-1.425c-1.695-2.103-3.52-4.092-5.448-5.977z/>/g>/svg>									span>Customize/span>								/a>							/li>																li classactnbr-folded-follow>												a classactnbr-action actnbr-actn-follow  href>			svg classgridicon height20 width20 xmlnshttp://www.w3.org/2000/svg viewBox0 0 20 20>path clip-ruleevenodd dm4 4.5h12v6.5h1.5v-6.5-1.5h-1.5-12-1.5v1.5 10.5c0 1.1046.89543 2 2 2h7v-1.5h-7c-.27614 0-.5-.2239-.5-.5zm10.5 2h-9v1.5h9zm-5 3h-4v1.5h4zm3.5 1.5h-1v1h1zm-1-1.5h-1.5v1.5 1 1.5h1.5 1 1.5v-1.5-1-1.5h-1.5zm-2.5 2.5h-4v1.5h4zm6.5 1.25h1.5v2.25h2.25v1.5h-2.25v2.25h-1.5v-2.25h-2.25v-1.5h2.25z  fill-ruleevenodd>/path>/svg>			span>Subscribe/span>		/a>		a classactnbr-action actnbr-actn-following  no-display href>			svg classgridicon height20 width20 xmlnshttp://www.w3.org/2000/svg viewBox0 0 20 20>path fill-ruleevenodd clip-ruleevenodd dM16 4.5H4V15C4 15.2761 4.22386 15.5 4.5 15.5H11.5V17H4.5C3.39543 17 2.5 16.1046 2.5 15V4.5V3H4H16H17.5V4.5V12.5H16V4.5ZM5.5 6.5H14.5V8H5.5V6.5ZM5.5 9.5H9.5V11H5.5V9.5ZM12 11H13V12H12V11ZM10.5 9.5H12H13H14.5V11V12V13.5H13H12H10.5V12V11V9.5ZM5.5 12H9.5V13.5H5.5V12Z fill#008A20>/path>path classfollowing-icon-tick dM13.5 16L15.5 18L19 14.5 stroke#008A20 stroke-width1.5>/path>/svg>			span>Subscribed/span>		/a>										/li>																	li classactnbr-signup>a hrefhttps://wordpress.com/start/>Sign up/a>/li>									li classactnbr-login>a hrefhttps://wordpress.com/log-in?redirect_tohttps%3A%2F%2Fr-login.wordpress.com%2Fremote-login.php%3Faction%3Dlink%26back%3Dhttps%253A%252F%252Falexcalic.com%252F2014%252F02%252F27%252Fvideo-content-in-a-mobile-world-diet-sized-and-distributed%252F>Log in/a>/li>																	li classflb-report>										a hrefhttps://wordpress.com/abuse/?report_urlhttps://alexcalic.com target_blank relnoopener noreferrer>											Report this content										/a>									/li>																	li classactnbr-reader>										a hrefhttps://wordpress.com/read/feeds/783205>											View site in Reader										/a>									/li>																	li classactnbr-subs>										a hrefhttps://subscribe.wordpress.com/>Manage subscriptions/a>									/li>																		li classactnbr-fold>a href>Collapse this bar/a>/li>															/ul>					/div>				/div>			/li>		/ul>	/div>	script>window.addEventListener( load, function( event ) {	var link  document.createElement( link );	link.href  https://s0.wp.com/wp-content/mu-plugins/actionbar/actionbar.css?v20241015;	link.type  text/css;	link.rel  stylesheet;	document.head.appendChild( link );	var script  document.createElement( script );	script.src  https://s0.wp.com/wp-content/mu-plugins/actionbar/actionbar.js?v20231122;	script.defer  true;	document.body.appendChild( script );} );/script>		script typetext/javascript>		window.WPCOM_sharing_counts  {https:\/\/alexcalic.com\/2014\/02\/27\/video-content-in-a-mobile-world-diet-sized-and-distributed\/:3799,https:\/\/alexcalic.com\/2014\/01\/07\/the-3-most-interesting-start-ups-in-dctech-this-year\/:3768,https:\/\/alexcalic.com\/2013\/07\/16\/hitting-reset-on-the-internet-and-mobile\/:3696,https:\/\/alexcalic.com\/2013\/05\/30\/if-pcs-are-becoming-trucks-then-what-will-wearable-computing-be\/:3672,https:\/\/alexcalic.com\/2013\/05\/02\/tv-everywhere-already-exists-and-it-has-1-billion-users-to-prove-it\/:3622,https:\/\/alexcalic.com\/2013\/03\/21\/no-appointment-necessary-television\/:3561,https:\/\/alexcalic.com\/2013\/02\/28\/automobiles-the-ultimate-app-machine\/:3488,https:\/\/alexcalic.com\/2013\/01\/15\/why-viewable-impressions-wont-matter\/:3432,https:\/\/alexcalic.com\/2012\/11\/29\/the-valuation-disconnect-in-mobile\/:3316,https:\/\/alexcalic.com\/2012\/10\/11\/the-6-letters-holding-back-tv-everywhere\/:3241};	/script>								div idjp-carousel-loading-overlay>			div idjp-carousel-loading-wrapper>				span idjp-carousel-library-loading> /span>			/div>		/div>		div classjp-carousel-overlay styledisplay: none;>		div classjp-carousel-container>			!-- The Carousel Swiper -->			div				classjp-carousel-wrap swiper-container jp-carousel-swiper-container jp-carousel-transitions				itemscope				itemtypehttps://schema.org/ImageGallery>				div classjp-carousel swiper-wrapper>/div>				div classjp-swiper-button-prev swiper-button-prev>					svg width25 height24 viewBox0 0 25 24 fillnone xmlnshttp://www.w3.org/2000/svg>						mask idmaskPrev mask-typealpha maskUnitsuserSpaceOnUse x8 y6 width9 height12>							path dM16.2072 16.59L11.6496 12L16.2072 7.41L14.8041 6L8.8335 12L14.8041 18L16.2072 16.59Z fillwhite/>						/mask>						g maskurl(#maskPrev)>							rect x0.579102 width23.8823 height24 fill#FFFFFF/>						/g>					/svg>				/div>				div classjp-swiper-button-next swiper-button-next>					svg width25 height24 viewBox0 0 25 24 fillnone xmlnshttp://www.w3.org/2000/svg>						mask idmaskNext mask-typealpha maskUnitsuserSpaceOnUse x8 y6 width8 height12>							path dM8.59814 16.59L13.1557 12L8.59814 7.41L10.0012 6L15.9718 12L10.0012 18L8.59814 16.59Z fillwhite/>						/mask>						g maskurl(#maskNext)>							rect x0.34375 width23.8822 height24 fill#FFFFFF/>						/g>					/svg>				/div>			/div>			!-- The main close buton -->			div classjp-carousel-close-hint>				svg width25 height24 viewBox0 0 25 24 fillnone xmlnshttp://www.w3.org/2000/svg>					mask idmaskClose mask-typealpha maskUnitsuserSpaceOnUse x5 y5 width15 height14>						path dM19.3166 6.41L17.9135 5L12.3509 10.59L6.78834 5L5.38525 6.41L10.9478 12L5.38525 17.59L6.78834 19L12.3509 13.41L17.9135 19L19.3166 17.59L13.754 12L19.3166 6.41Z fillwhite/>					/mask>					g maskurl(#maskClose)>						rect x0.409668 width23.8823 height24 fill#FFFFFF/>					/g>				/svg>			/div>			!-- Image info, comments and meta -->			div classjp-carousel-info>				div classjp-carousel-info-footer>					div classjp-carousel-pagination-container>						div classjp-swiper-pagination swiper-pagination>/div>						div classjp-carousel-pagination>/div>					/div>					div classjp-carousel-photo-title-container>						h2 classjp-carousel-photo-caption>/h2>					/div>					div classjp-carousel-photo-icons-container>						a href# classjp-carousel-icon-btn jp-carousel-icon-info aria-labelToggle photo metadata visibility>							span classjp-carousel-icon>								svg width25 height24 viewBox0 0 25 24 fillnone xmlnshttp://www.w3.org/2000/svg>									mask idmaskInfo mask-typealpha maskUnitsuserSpaceOnUse x2 y2 width21 height20>										path fill-ruleevenodd clip-ruleevenodd dM12.7537 2C7.26076 2 2.80273 6.48 2.80273 12C2.80273 17.52 7.26076 22 12.7537 22C18.2466 22 22.7046 17.52 22.7046 12C22.7046 6.48 18.2466 2 12.7537 2ZM11.7586 7V9H13.7488V7H11.7586ZM11.7586 11V17H13.7488V11H11.7586ZM4.79292 12C4.79292 16.41 8.36531 20 12.7537 20C17.142 20 20.7144 16.41 20.7144 12C20.7144 7.59 17.142 4 12.7537 4C8.36531 4 4.79292 7.59 4.79292 12Z fillwhite/>									/mask>									g maskurl(#maskInfo)>										rect x0.8125 width23.8823 height24 fill#FFFFFF/>									/g>								/svg>							/span>						/a>												a href# classjp-carousel-icon-btn jp-carousel-icon-comments aria-labelToggle photo comments visibility>							span classjp-carousel-icon>								svg width25 height24 viewBox0 0 25 24 fillnone xmlnshttp://www.w3.org/2000/svg>									mask idmaskComments mask-typealpha maskUnitsuserSpaceOnUse x2 y2 width21 height20>										path fill-ruleevenodd clip-ruleevenodd dM4.3271 2H20.2486C21.3432 2 22.2388 2.9 22.2388 4V16C22.2388 17.1 21.3432 18 20.2486 18H6.31729L2.33691 22V4C2.33691 2.9 3.2325 2 4.3271 2ZM6.31729 16H20.2486V4H4.3271V18L6.31729 16Z fillwhite/>									/mask>									g maskurl(#maskComments)>										rect x0.34668 width23.8823 height24 fill#FFFFFF/>									/g>								/svg>								span classjp-carousel-has-comments-indicator aria-labelThis image has comments.>/span>							/span>						/a>											/div>				/div>				div classjp-carousel-info-extra>					div classjp-carousel-info-content-wrapper>						div classjp-carousel-photo-title-container>							h2 classjp-carousel-photo-title>/h2>						/div>						div classjp-carousel-comments-wrapper>															div idjp-carousel-comments-loading>									span>Loading Comments.../span>								/div>								div classjp-carousel-comments>/div>								div idjp-carousel-comment-form-container>									span idjp-carousel-comment-form-spinner> /span>									div idjp-carousel-comment-post-results>/div>																														form idjp-carousel-comment-form>												label forjp-carousel-comment-form-comment-field classscreen-reader-text>Write a Comment.../label>												textarea													namecomment													classjp-carousel-comment-form-field jp-carousel-comment-form-textarea													idjp-carousel-comment-form-comment-field													placeholderWrite a Comment...												>/textarea>												div idjp-carousel-comment-form-submit-and-info-wrapper>													div idjp-carousel-comment-form-commenting-as>																													fieldset>																label forjp-carousel-comment-form-email-field>Email (Required)/label>																input typetext nameemail classjp-carousel-comment-form-field jp-carousel-comment-form-text-field idjp-carousel-comment-form-email-field />															/fieldset>															fieldset>																label forjp-carousel-comment-form-author-field>Name (Required)/label>																input typetext nameauthor classjp-carousel-comment-form-field jp-carousel-comment-form-text-field idjp-carousel-comment-form-author-field />															/fieldset>															fieldset>																label forjp-carousel-comment-form-url-field>Website/label>																input typetext nameurl classjp-carousel-comment-form-field jp-carousel-comment-form-text-field idjp-carousel-comment-form-url-field />															/fieldset>																											/div>													input														typesubmit														namesubmit														classjp-carousel-comment-form-button														idjp-carousel-comment-form-button-submit														valuePost Comment />												/div>											/form>																											/div>													/div>						div classjp-carousel-image-meta>							div classjp-carousel-title-and-caption>								div classjp-carousel-photo-info>									h3 classjp-carousel-caption itempropcaption description>/h3>								/div>								div classjp-carousel-photo-description>/div>							/div>							ul classjp-carousel-image-exif styledisplay: none;>/ul>							a classjp-carousel-image-download href# target_blank styledisplay: none;>								svg width25 height24 viewBox0 0 25 24 fillnone xmlnshttp://www.w3.org/2000/svg>									mask idmask0 mask-typealpha maskUnitsuserSpaceOnUse x3 y3 width19 height18>										path fill-ruleevenodd clip-ruleevenodd dM5.84615 5V19H19.7775V12H21.7677V19C21.7677 20.1 20.8721 21 19.7775 21H5.84615C4.74159 21 3.85596 20.1 3.85596 19V5C3.85596 3.9 4.74159 3 5.84615 3H12.8118V5H5.84615ZM14.802 5V3H21.7677V10H19.7775V6.41L9.99569 16.24L8.59261 14.83L18.3744 5H14.802Z fillwhite/>									/mask>									g maskurl(#mask0)>										rect x0.870605 width23.8823 height24 fill#FFFFFF/>									/g>								/svg>								span classjp-carousel-download-text>/span>							/a>							div classjp-carousel-image-map styledisplay: none;>/div>						/div>					/div>				/div>			/div>		/div>		/div>		link crossoriginanonymous relstylesheet idall-css-0-2 hrefhttps://s1.wp.com/_static/??-eJylzMsKwjAQheEXMg6tYOlCfJaYDGHq5EJmQujbt4LdCury/Bw+6MW4nBSTQmymcAuUBBbUYt3zvUFagph9YxTo5AOqgGRHlk1ET9bQbuxJV8azEznB16yzNTdBBulUsJpHS/5/7Pgc4UdPidGbYJmxrp/Wy7/H23Cdx3m6DOO0bI5lhYk&cssminifyyes typetext/css mediaall />script typetext/javascript idjetpack-carousel-js-extra>/* !CDATA */var jetpackSwiperLibraryPath  {url:https:\/\/s2.wp.com\/wp-content\/mu-plugins\/jetpack-plugin\/sun\/_inc\/build\/carousel\/swiper-bundle.min.js};var jetpackCarouselStrings  {widths:370,700,1000,1200,1400,2000,is_logged_in:,lang:en,ajaxurl:https:\/\/alexcalic.com\/wp-admin\/admin-ajax.php,nonce:583d2a4ec1,display_exif:1,display_comments:1,single_image_gallery:1,single_image_gallery_media_file:,background_color:black,comment:Comment,post_comment:Post Comment,write_comment:Write a Comment...,loading_comments:Loading Comments...,image_label:Open image in full-screen.,download_original:View full size span class\photo-size\>{0}span class\photo-size-times\>\u00d7\/span>{1}\/span>,no_comment_text:Please be sure to submit some text with your comment.,no_comment_email:Please provide an email address to comment.,no_comment_author:Please provide your name to comment.,comment_post_error:Sorry, but there was an error posting your comment. Please try again later.,comment_approved:Your comment was approved.,comment_unapproved:Your comment is in moderation.,camera:Camera,aperture:Aperture,shutter_speed:Shutter Speed,focal_length:Focal Length,copyright:Copyright,comment_registration:0,require_name_email:1,login_url:https:\/\/alexcalic.wordpress.com\/wp-login.php?redirect_tohttps%3A%2F%2Falexcalic.com%2F2013%2F07%2F16%2Fhitting-reset-on-the-internet-and-mobile%2F,blog_id:7039397,meta_data:camera,aperture,shutter_speed,focal_length,copyright,stats_query_args:blog7039397&vwpcom&tz0&user_id0&subdalexcalic,is_public:1};/* > *//script>script typetext/javascript idsharing-js-js-extra>/* !CDATA */var sharing_js_options  {lang:en,counts:1,is_stats_active:1};/* > *//script>script crossoriginanonymous typetext/javascript  srchttps://s2.wp.com/_static/??-eJylUtFOwzAM/CGyMA2EeEB8CkoTt3XrOiFOKPt7XGATqtCA8hLlrLuzc7Gdk/GRC3Cxg9gpNkhgqkB2ndYMcht3g1zZL7yGYmcS1Q5Z7BxzcEGMJycCspjMrtBaM9WzgnBU3nOFCr3jQJAvkAcoyfnxE1upbJ+QvW0qUrA6HTIWMOJzJDrh425CXpuWHibtm2qjtAAJ9NAHKiaUHvIyeVvZF4wsW8TsXrBzi3yLWkZMhpBH00ZfxbT4+mebJRhNAlMxc/Jx2pyrdznqDtCZdip8F+yvXYuuVjCdI/3y4yX0ry7Suwy6kuH4fkXufrA7ve0jsxVU3eP0sL877G8O14fb++ENcAM07w>/script>script typetext/javascript idsharing-js-js-after>/* !CDATA */var windowOpen;			( function () {				function matches( el, sel ) {					return !! (						el.matches && el.matches( sel ) ||						el.msMatchesSelector && el.msMatchesSelector( sel )					);				}				document.body.addEventListener( click, function ( event ) {					if ( ! event.target ) {						return;					}					var el;					if ( matches( event.target, a.share-facebook ) ) {						el  event.target;					} else if ( event.target.parentNode && matches( event.target.parentNode, a.share-facebook ) ) {						el  event.target.parentNode;					}					if ( el ) {						event.preventDefault();						// If theres another sharing window open, close it.						if ( typeof windowOpen ! undefined ) {							windowOpen.close();						}						windowOpen  window.open( el.getAttribute( href ), wpcomfacebook, menubar1,resizable1,width600,height400 );						return false;					}				} );			} )();var windowOpen;			( function () {				function matches( el, sel ) {					return !! (						el.matches && el.matches( sel ) ||						el.msMatchesSelector && el.msMatchesSelector( sel )					);				}				document.body.addEventListener( click, function ( event ) {					if ( ! event.target ) {						return;					}					var el;					if ( matches( event.target, a.share-linkedin ) ) {						el  event.target;					} else if ( event.target.parentNode && matches( event.target.parentNode, a.share-linkedin ) ) {						el  event.target.parentNode;					}					if ( el ) {						event.preventDefault();						// If theres another sharing window open, close it.						if ( typeof windowOpen ! undefined ) {							windowOpen.close();						}						windowOpen  window.open( el.getAttribute( href ), wpcomlinkedin, menubar1,resizable1,width580,height450 );						return false;					}				} );			} )();var windowOpen;			( function () {				function matches( el, sel ) {					return !! (						el.matches && el.matches( sel ) ||						el.msMatchesSelector && el.msMatchesSelector( sel )					);				}				document.body.addEventListener( click, function ( event ) {					if ( ! event.target ) {						return;					}					var el;					if ( matches( event.target, a.share-tumblr ) ) {						el  event.target;					} else if ( event.target.parentNode && matches( event.target.parentNode, a.share-tumblr ) ) {						el  event.target.parentNode;					}					if ( el ) {						event.preventDefault();						// If theres another sharing window open, close it.						if ( typeof windowOpen ! undefined ) {							windowOpen.close();						}						windowOpen  window.open( el.getAttribute( href ), wpcomtumblr, menubar1,resizable1,width450,height450 );						return false;					}				} );			} )();var windowOpen;			( function () {				function matches( el, sel ) {					return !! (						el.matches && el.matches( sel ) ||						el.msMatchesSelector && el.msMatchesSelector( sel )					);				}				document.body.addEventListener( click, function ( event ) {					if ( ! event.target ) {						return;					}					var el;					if ( matches( event.target, a.share-twitter ) ) {						el  event.target;					} else if ( event.target.parentNode && matches( event.target.parentNode, a.share-twitter ) ) {						el  event.target.parentNode;					}					if ( el ) {						event.preventDefault();						// If theres another sharing window open, close it.						if ( typeof windowOpen ! undefined ) {							windowOpen.close();						}						windowOpen  window.open( el.getAttribute( href ), wpcomtwitter, menubar1,resizable1,width600,height350 );						return false;					}				} );			} )();/* > *//script>	script typetext/javascript>		(function () {			var wpcom_reblog  {				source: toolbar,				toggle_reblog_box_flair: function (obj_id, post_id) {					// Go to site selector. This will redirect to their blog if they only have one.					const postEndpoint  `https://wordpress.com/post`;					// Ideally we would use the permalink here, but fortunately this will be replaced with the 					// post permalink in the editor.					const originalURL  `${ document.location.href }?page_id${ post_id }`; 										const url 						postEndpoint +						?url +						encodeURIComponent( originalURL ) +						&is_post_sharetrue +						&v5;					const redirect  function () {						if (							! window.open( url, _blank )						) {							location.href  url;						}					};					if ( /Firefox/.test( navigator.userAgent ) ) {						setTimeout( redirect, 0 );					} else {						redirect();					}				},			};			window.wpcom_reblog  wpcom_reblog;		})();	/script>script typetext/javascript>// !CDATA(function() {try{  if ( window.external &&msIsSiteMode in window.external) {    if (window.external.msIsSiteMode()) {      var jl  document.createElement(script);      jl.typetext/javascript;      jl.asynctrue;      jl.src/wp-content/plugins/ie-sitemode/custom-jumplist.php;      var s  document.getElementsByTagName(script)0;      s.parentNode.insertBefore(jl, s);    }  }}catch(e){}})();// >/script>		script typetext/javascript>			(function() {				var extend  function(out) {					out  out || {};					for (var i  1; i  arguments.length; i++) {						if (!argumentsi)						continue;						for (var key in argumentsi) {						if (argumentsi.hasOwnProperty(key))							outkey  argumentsikey;						}					}					return out;				};				extend( window.infiniteScroll.settings.scripts, jetpack-mu-wpcom-settings,rlt-proxy,jquery-core,jquery-migrate,jquery,cmp-script-stub,wpcom-actionbar-placeholder,grofiles-cards,wpgroho,mobile-useragent-info,wordads-smart,jetpack_likes_queuehandler,the-neverending-homepage,independent-publisher-script,independent-publisher-navigation,independent-publisher-skip-link-focus-fix,independent-publisher-wpcom-functions,jetpack-carousel,tiled-gallery,sharing-js,carousel-wpcom );				extend( window.infiniteScroll.settings.styles, wordads-global,jetpack_likes,the-neverending-homepage,wp-block-library,jetpack-layout-grid,jetpack-ratings,mediaelement,wp-mediaelement,coblocks-frontend,wpcom-core-compat-playlist-styles,wpcom-text-widget-styles,wpcom-bbpress2-staff-css,genericons,independent-publisher-style,independent-publisher-wpcom-style,reblogging,geo-location-flair,a8c-global-print,sharedaddy,social-logos,h4-global,wp-emoji-styles,videopress-video-style,jetpack-sharing-buttons-style,classic-theme-styles,global-styles,independent-publisher-fonts,jetpack-global-styles-frontend-style,jetpack_social_media_icons_widget,jetpack-carousel-swiper-css,jetpack-carousel,tiled-gallery,core-block-supports-duotone );			})();		/script>				span idinfinite-aria aria-liveassertive>/span>			iframe srchttps://widgets.wp.com/likes/master.html?ver20241119#ver20241119&originhttps://alexcalic.com scrollingno idlikes-master namelikes-master styledisplay:none;>/iframe>	div idlikes-other-gravatars classwpl-new-layout roledialog aria-hiddentrue tabindex-1>		div classlikes-text>			span>%d/span>		/div>		ul classwpl-avatars sd-like-gravatars>/ul>	/div>		script src//stats.wp.com/w.js?67 defer>/script> script typetext/javascript>_tkq  window._tkq || ;_stq  window._stq || ;_tkq.push(storeContext, {blog_id:7039397,blog_tz:0,user_lang:en,blog_lang:en,user_id:0});_stq.push(view, {blog:7039397,v:wpcom,tz:0,user_id:0,subd:alexcalic});_stq.push(extra, {crypt:UE5VTUIlVktzQVNtcFdrRlVoJUNZcTJRQnxOUXdWbmE/TiVydXZCbnZbWEZ5VkE0bTVnUEtNdTEtWX5lOXdMZDdxRHpUYklFbV8uSmxSJUtWVDVEb18sbE0zdG9RSjMzOTNadGNzL200WUZjVWRBaEVwWnpqaTVdflVmY2llY3QsbDlyQnFSa0d5N3wmaHZKSXFWdU1rSnVidWxSS1kveWt3aEY4LzBdZzR4a2hJaFkzS0hyQm9GKy18dG5dcDFTUjI0LkFtVDRlR2NYcCtEJUFLYjZUT3VadHUscm91ZWV1LHxGfHhaUlVaM1trNUFwd11qNXV5Zkd5M25pMy5Sci4uUlp3M0J4REFHay0mOWtqX3F1OCY3dA});_stq.push( clickTrackerInit, 7039397, 0 );/script>noscript>img srchttps://pixel.wp.com/b.gif?vnoscript styleheight:1px;width:1px;overflow:hidden;position:absolute;bottom:1px; alt />/noscript>script>( function() {	function getMobileUserAgentInfo() {		if ( typeof wpcom_mobile_user_agent_info  object ) {			wpcom_mobile_user_agent_info.init();			var mobileStatsQueryString  ;			if ( wpcom_mobile_user_agent_info.matchedPlatformName ! false ) {				mobileStatsQueryString + &x_ + mobile_platforms +  + wpcom_mobile_user_agent_info.matchedPlatformName;			}			if ( wpcom_mobile_user_agent_info.matchedUserAgentName ! false ) {				mobileStatsQueryString + &x_ + mobile_devices +  + wpcom_mobile_user_agent_info.matchedUserAgentName;			}			if ( wpcom_mobile_user_agent_info.isIPad() ) {				mobileStatsQueryString + &x_ + ipad_views +  + views;			}			if ( mobileStatsQueryString !  ) {				new Image().src  document.location.protocol + //pixel.wp.com/g.gif?vwpcom-no-pv + mobileStatsQueryString + &baba + Math.random();			}		}	}	document.addEventListener( DOMContentLoaded, getMobileUserAgentInfo );} )();/script>/body>/html>

View on OTX | View on ThreatMiner

Data with thanks to AlienVault OTX, VirusTotal, Malwr and others. [Sitemap]

Domain > alexcalic.com

Is this malicious?

DNS Resolutions

Port 80

Port 443