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2025-01-14
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}:root{--nv-primary-accent:#2f5aae;--nv-secondary-accent:#2f5aae;--nv-site-bg:#ffffff;--nv-light-bg:#f4f5f7;--nv-dark-bg:#121212;--nv-text-color:#272626;--nv-text-dark-bg:#ffffff;--nv-c-1:#9463ae;--nv-c-2:#be574b;--nv-fallback-ff:Arial, Helvetica, sans-serif;}/style>link relstylesheet idcall-now-button-modern-style-css hrefhttp://agileaeo.com/wp-content/plugins/call-now-button/resources/style/modern.css?ver1.4.2 mediaall />link relhttps://api.w.org/ hrefhttp://agileaeo.com/wp-json/ />link relalternate titleJSON typeapplication/json hrefhttp://agileaeo.com/wp-json/wp/v2/pages/6 />link relEditURI typeapplication/rsd+xml titleRSD hrefhttp://agileaeo.com/xmlrpc.php?rsd />meta namegenerator contentWordPress 6.7.1 />link relcanonical hrefhttp://agileaeo.com/ />link relshortlink hrefhttp://agileaeo.com/ />link relalternate titleoEmbed (JSON) typeapplication/json+oembed hrefhttp://agileaeo.com/wp-json/oembed/1.0/embed?urlhttp%3A%2F%2Fagileaeo.com%2F />link relalternate titleoEmbed (XML) 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entry-content>div classwp-block-cover alignfull has-custom-content-position is-position-center-right>span aria-hiddentrue classwp-block-cover__background has-background-dim-0 has-background-dim>/span>img fetchpriorityhigh decodingasync width1900 height839 classwp-block-cover__image-background wp-image-20 alt srchttps://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO.webp styleobject-position:52% 52% data-object-fitcover data-object-position52% 52% srcsethttp://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO.webp 1900w, http://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO-300x132.webp 300w, http://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO-1024x452.webp 1024w, http://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO-768x339.webp 768w, http://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO-1536x678.webp 1536w sizes(max-width: 1900px) 100vw, 1900px />div classwp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained>div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow>div classwp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow>div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h1 classwp-block-heading has-text-align-right has-nv-site-bg-color has-text-color has-link-color wp-elements-b8feddcc8fc8c1eba40c6dadbf951e18>strong>Agile Answer Engine Optimization/strong>/h1>p classhas-text-align-right has-nv-site-bg-color has-text-color has-link-color wp-elements-082df5d46bdc0987c220a6799d909f81 stylefont-size:22px>Curated 100% original content structured to Google’s algorithms transforming now passive info hidden behind navigation menus into active, on-demand frictionless experiences suited for search, artificial intelligence & voice search./p>div classwp-block-image wp-duotone-unset-1>figure classalignright size-full is-resized>img decodingasync width221 height65 srchttps://agileaeo.com/wp-content/uploads/2024/02/text-1658858264310sig2.png alt classwp-image-192 stylewidth:245px;height:auto/>/figure>/div>p classhas-text-align-right has-nv-text-dark-bg-color has-text-color has-link-color wp-elements-939e4515bb55960371e4b11ac99d55d8>Google Data Analyst/p>/div>/div>/div>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow>/div>/div>/div>/div>/div>/div>/div>/div>div styleheight:9px aria-hiddentrue classwp-block-spacer>/div>p classhas-text-align-center has-medium-font-size>Maintaining authenticity by balancing AI with unique insights & original thoughts./p>div classwp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow styleflex-basis:33.34%>div classwp-block-image>figure classaligncenter size-full>img decodingasync width500 height340 srchttps://agileaeo.com/wp-content/uploads/2024/02/answerICON.webp alt classwp-image-372 srcsethttp://agileaeo.com/wp-content/uploads/2024/02/answerICON.webp 500w, http://agileaeo.com/wp-content/uploads/2024/02/answerICON-300x204.webp 300w sizes(max-width: 500px) 100vw, 500px />/figure>/div>details classwp-block-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow>summary>Answer Engine Optimization /summary>p>Answer Engine Optimization (AEO) is an online enablement strategy delivering the information your audience has asked for in their self-education or buyer journey. The core of AEO lies in using structured HTML5 (code) within the framework of how Google’s algorithms work and natural language processing (computational linguistics) to understand and reply to questions from standard search and ai tools (Alexa, Siri, Google Assistant, Copilot, Gemini, ChatGPT, Bing AI, and more)./p>/details>/div>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow styleflex-basis:33.34%>figure classwp-block-image size-full>img loadinglazy decodingasync width500 height340 srchttps://agileaeo.com/wp-content/uploads/2024/02/agileicon.webp alt classwp-image-373 srcsethttp://agileaeo.com/wp-content/uploads/2024/02/agileicon.webp 500w, http://agileaeo.com/wp-content/uploads/2024/02/agileicon-300x204.webp 300w sizesauto, (max-width: 500px) 100vw, 500px />/figure>details classwp-block-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow>summary>Agile Methodology/summary>p>Agile is a reiterative approach, where I leverage the velocity and tight news cycle of relevant information associated with a product or service, and AI’s ability to instantly summarize. This output is personally curated to achieve 100% originality and reflection of the client’s voice – then absorbed into the existing content. The now revitalized content is republished and indexed with Google. Similar to how a Wikipedia page is continually curated and improved – as is the client’s content strengthening its alignment with Google’s algorithms and search rankings). /p>/details>/div>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow styleflex-basis:33.33%>figure classwp-block-image size-full>img loadinglazy decodingasync width500 height340 srchttps://agileaeo.com/wp-content/uploads/2024/02/GICON.webp alt classwp-image-375 srcsethttp://agileaeo.com/wp-content/uploads/2024/02/GICON.webp 500w, http://agileaeo.com/wp-content/uploads/2024/02/GICON-300x204.webp 300w sizesauto, (max-width: 500px) 100vw, 500px />/figure>details classwp-block-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow>summary>Google’s New AI Search/summary>p>Google’s new ai-driven AI-Overviews, formerly em>Search Generative Experience/em> (SGE), uses a large language model called em>Pathways /em>to parse, evaluate, and summarize content. AI Overviews is an AI-powered program that aims to create a more “natural” way to conduct research or dig deeper on a topic. Expect a more intuitive and personalized search experience with conversational search as the norm and content needing to be contextually relevant and aligned with natural language patterns./p>/details>/div>/div>hr classwp-block-separator has-alpha-channel-opacity/>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow styleborder-style:none;border-width:0px;background-color:#fff8e1;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>SEO & AI Content Strategy Explained/summary>p>/p>p stylefont-size:16px>SEO is still largely keyword-based, Generative AI is shifting this focus, introducing understanding user intent and nuanced responses that suit user needs. SEO content establishes “E-E-A-T” (Experience, Expertise, Authoritativeness, & Trustworthiness) and SEO results provide a list of links relevant to a searcher’s intent where they can dive deeper. The goal of Google’s “AI Overviews”, formerly known as Search Generative Experience (SGE), is to perform that deeper dive for a person – aiming to:/p>ul classwp-block-list>li stylefont-size:16px>strong>Synthesize, /strong>not just present information: SGE doesn’t just find relevant websites. It analyzes content, extracting specifics in order to present a coherent, concise, informative response as a search result. /li>li stylefont-size:16px>strong>Understand nuances:/strong> SGE aims to more sharply interpret the intent behind a user’s question. Beyond focusing on keywords, it tries to understand what’s motivating the question. This means businesses should focus on solving problems, not directly selling products and services./li>li stylefont-size:16px>strong>Provide multi-level answers:/strong> SGE enables searchers to ask follow-up questions and dig deeper. This is why content needs to be structured in levels or like an onion where users can continually peel back layers. /li>li stylefont-size:16px>strong>Be creative (sometimes):/strong> While not the norm, SGE can generate unsolicited suggestions or solutions to a problem it understands the user is truly seeking. This illustrates the shift away from search engines optimization to ‘answer engine optimization’. /li>/ul>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow styleborder-style:none;border-width:0px;background-color:#eeeeee;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>Creating Content/summary>p classhas-background stylebackground-color:#eeeeee;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>Google penalizes unoriginal content and the emphasis on expert knowledge has shifted strategies from breadth to depth. Understand this to mean with respect to content, “one inch wide, one mile deep”. Forget the idea of letting AI do all the work because that will lead to Google de-indexing of your entire domain. Yet and still….the integration of artificial intelligence with human editing has become a vital strategy to close all knowledge gaps. I create 100% original content founded on both traditional research and AI to identify minutiae (knowledge gaps_). The final deliverable is then vetted by third party software tools to certify 100% originality, authenticity, factual accuracy with citations noted, readability and coding in HTML5 for compliance with Google algorithms. The client can choose to have the final work product updated, optimized and re-indexed with Google on a daily, weekly, or monthly basis./p>p classhas-background stylebackground-color:#eeeeee;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>SEO content creation calls for a balanced approach, integrating the AI-powered efficiency needed to compete for search visibility and the human craftsmanship needed to rank as a quality resource. While AI can accelerate content creation, the output, particularly in healthcare and tech, requires stringent oversight and curation as it’s commonly filled with traps that can get you penalized with Google and have your search result ranking plummet. Fact checking is a must as AI cannot truly understand nuance or complexity of human language, resulting in awkward phrasing, biased, misleading or entirely incorrect content. For example:/p>ul stylebackground-color:#fafafa classwp-block-list has-background>li stylefont-size:16px>strong>Myth: /strong>Vitamin C will help protect against getting a cold./li>li stylefont-size:16px>strong>Fact:/strong> Though it has been subject to much research, no definitive body of work says high doses of vitamin C prevents colds (a hrefhttps://www.ncbi.nlm.nih.gov/books/NBK279544/>NIH Research/a>)./li>/ul>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>When asking Amazon’s Alexa “strong>em>Should I take vitamin C to prevent catching a cold/em>/strong>”, the reply is “strong>em>vitamin C is considered essential for preventing a cold/em>/strong>”. This output seems like a ‘yes’ but in fact is a ‘em>hallucination/em>‘. A hallucination is when AI conveys false information. This output is non-responsive to my question and hedging with the word “considered’ as I did not ask Alexa about the perception of vitamin C. How you engage with AI or ‘prompt’ AI influences the quality of the output and occasionally AI ‘hallucinates”./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>Google has said their focus is not on how content is created but on the value it delivers (expertise, experience, authoritativeness and trustworthiness). Additionally, Google evaluates if content is written for search engine ranking manipulation or people, and they’re excellent at differentiating and penalizing accordingly. Be mindful, by definition ai-generated writing cannot produce or reflect an original thought – and only rephrases what already exist. Repeating what’s already out there will not achieve SEO goals. /p>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow styleborder-style:none;border-width:0px;background-color:#fff8e1;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>Why Un-curated or ‘Raw’ AI is a “No-go”/summary>p>AI needs human instructions to function and the quality of these instructions is crucial for good output. Thinking like a machine (using IDs, classes and distinct entities) is key to successful AI-generated results. AI boosts efficiency and generative AI requires human input to produce anything thus crafting AI instructions is a critical skill. Here is a summary of outcomes in publishing un-curated or ‘raw’ artificial intelligence generated content:/p>p stylefont-size:16px>strong>Quality Control:/strong> AI can produce content swiftly, but the quality can vary wildly, usually lacking human insight and depth of knowledge necessary to satisfy users’ expectations or Google’s AI detection bots. /p>p stylefont-size:16px>strong>Ownable Content:/strong> Per the a hrefhttps://d9p7civm2914u.cloudfront.net/wp-content/uploads/2023/06/25185253/Copyright-AI-Guidance.pdf>latest guidance from the U.S. Copyright Office/a>, content originated primarily by AI us not able to be copyrighted or owned by your business./p>p stylefont-size:16px>strong>Originality:/strong> Using raw AI usually inadvertently exposes you to plagiarism, copyright infringement issues and ultimately a declining search engine ranking./p>p stylefont-size:16px>strong>Contextual Understanding:/strong> AI fails in reflecting a nuanced understanding of context or tone. Without proper curation, AI-generated content usually misses the mark in terms of appropriateness, relevance, and alignment with brand voice./p>p stylefont-size:16px>strong>SEO Best Practices:/strong> AI does not understand the intricacies or nuances of search Google search engine algorithms. /p>p stylefont-size:16px>strong>Ethical Considerations:/strong> AI often reinforces biases and spreads misinformation. Businesses should be mindful of these implications and ensure that AI-generated content adheres to their brands’ standards and values./p>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow stylebackground-color:#eeeeee;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>GA4 Consulting/summary>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>The Google Analytics 4 interface is notoriously complex, intimidating and can overwhelm. In any data set, there is a signal (important information that you must heed) and noise (meaningless, distracting information). As a rule, more data means more noise, not more signal. If there is too much of the stuff, the quality and utility of it can become questionable. I help small businesses cut through the confusion, explain the tools that are the most beneficial for their business model, typical customer journey, and revenue pipeline. /p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>Google Analytics 4 includes deeper integration with Google Ads, expanded predictive insights, cross-device measurement capabilities and more granular control of data. While a powerful problem-solving tool that can fuel growth, with Google Analytics 4 it is very easy to get bogged down into the weeds. Transitioning to Google Analytics 4 means adopting a new way of collecting and analyzing data as it is an event-based analytics tool. Events are user interactions with content on your web page or app. Downloads, link clicks, add-to-cart actions, form submissions and time spent on a page are all examples of events that can be measured to better understand user behavior./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>Used incorrectly, any data source can cause more harm than good so you should apply sound problem-solving techniques focused only on the metrics tied to populating the top of your funnel, pipeline, and revenue – your KPIs (Key Performance Indicators). Now you can cut through the clutter of all the data available and base your business decisions on metrics that matter for your unique business model. I can be helpful in serving any Google Analytics audit, strategy, configuration or custom dashboard need you have./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>strong>The problem/strong>. It can be hard separating the meaningful metrics from the clutter – and turning Google Analytics 4 data into actionable steps that improve your bottom line. If you’re frustrated with website and/or ad performance, I can help you in a one-on-one coaching session focused on your Google Analytics 4 and/or Google Ads data./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>strong>How does this work?/strong> Together using Google Meet video conferencing and screen sharing, we will dive into all aspects of your Google Analytics 4 and/or Google Ads, as it affects your business. You will learn as we go in a streamlined and accelerated process aligned to your business, unpacking your pain points and transforming confusion into clarity. The outcome will be 20/20 vision of your business through the lens of Google./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>strong>Your actual data? /strong>Before our virtual session, I will audit your Google Analytics in 3 business growth areas that serve as the foundation when it comes to mapping KPIs (key performance indicators) at different phases of your customer’s journey; Acquisition, Behavior, and Conversion. Thus, prior to our session I will already have an understanding of the situation, what’s needed to ‘move the needle’ on performance – and we can hit the ground running./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>strong>The solution. /strong>A one-on-one coaching session will peel back the layers of your business’ data and transfer to you a ‘Google-minded navigation skillset‘ – essential for charting the direction to improvement. The fee for this customized and accelerated 1-hour coaching session is $99 (which includes the preparatory auditing of your Google account). I can be helpful in serving any Google Analytics audit, strategy, configuration or custom dashboard need you have./p>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow stylebackground-color:#fff8e1;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>Reporting & Dashboards/summary>p stylefont-size:16px>Google Looker Studio (formerly Google Data Studio) syncs all of your data sources into one unified reporting experience. Dashboards are great for summarizing business performance visually as you get instantly digestible analytics. Dashboards facilitate decision making that drives incremental and continuous improvements. It’s prudent to have as many dashboards as necessary to help you understand each part of your business model./p>p stylefont-size:16px>Remember, dashboards monitor your KPIs (key performance indicators). A KPI is like a flashlight. If in a dark room a flashlight pointed at an area can bring light allowing you to see that area. But it’s only one area leaving the rest of the room dark. If you had a number of flashlights you can light up more of the room and get a more complete and better picture. This again is similar to why you should be using a set of KPIs and several dashboards that shine light on different aspects of your businesses performance – and have a complete view of your business at any given moment./p>p stylefont-size:16px>I specialize in enabling small businesses to have a “cross channel analytics” view of their business and use Looker Studio for building and sharing real-time business dashboards on web browsers and mobile devices. Hence in addition to Google Analytics I include Google Ads dashboards showing cost, impressions, clicks, and conversions for example./p>p stylefont-size:16px>I may include your email tools like MailChimp, Constant Contact, and others, where we generally track emails sent, bounces, unsubscribes, opens, and clicks, etc. Looker Studio custom dashboards also allow you to monitor and analyze data across all your online services like Salesforce, Facebook, your SEO, and more./p>p stylefont-size:16px>Most all Looker Studio dashboards are 1 of 3 types:/p>ol classwp-block-list>li stylefont-size:16px>strong>Operational /strong>dashboards tell you what is happening now./li>li stylefont-size:16px>strong>Strategic /strong>dashboards track key performance indicators./li>li stylefont-size:16px>strong>Analytical /strong>dashboards process data to identify trends./li>/ol>p stylefont-size:16px>Dashboards in and of themselves are not “self driving cars”. You get the most of out dashboards by using them as facilitators of discussions that result in deeper more detailed insights. They start the conversation in the right direction and are a vital part of your broader decision making input system. View dashboards as sort of a very accurate ‘compass’, a navigation tool that points you in the right direction./p>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow stylebackground-color:#eeeeee;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>Google Ads: Why Businesses Lose Money/summary>p stylefont-size:18px>em>Advertising is a major investment and it’s critical to accurately calculate the return. When set up properly, Google Ads can be a lead generation machine, consistently and predictably populating the top of your funnel and adding to revenues. However the reality for most businesses is that they are losing money with Google Ads by making one or all of these 3 missteps./em>/p>p stylefont-size:18px>strong>Not Looking Before Leaping: /strong>Google has made it simple to get started advertising and with only a few clicks and presto! However, that’s the problem, as most jump into advertising accepting Google’s default settings which almost assures you’ll spend MORE money than advisable or necessary. For example, by default Google will have you advertising on both their Search Network and the Display Network simultaneously – rarely an efficient approach. By default if you target ads to a city, Google will send your ads not only to people in that city but also to anyone in the world who for whatever reason has interest in that city./p>p stylefont-size:18px>Efficiency requires that you specify your ads only be shown to people physically in the specific city. In a nutshell, when it comes to Google Ads, you basically have to rein in Google or you’re going to have a ‘run-away’, expensive and inefficient ad campaign. Google Ads is not a latex glove ‘one size fits all’ proposition. Everything with Google Ads requires tweaking, nearly all settings require customizing and aligning with your business model, goals, budget and more – for the sake of efficiency, profit and an optimal outcome./p>p stylefont-size:18px>strong>Abandoning Sensible Marketing Fundamentals/strong>: More than any other Google Ads misstep made is when a business connects their ad to their home page. A basic principle of advertising is to align your audience reacting to an ad – to a deeper dive into the promise of the ad. You don’t want to distract a prospect from what they’ve demonstrated interest in. An ad for apple pie from a bakery should bring the audience to a page presenting detailed information about the apple pie, covering all aspects of its value proposition, reviews of the apple pie, and how the audience can get an apple pie for themselves. The Ad should not bring the audience to a page also offering cherry pie, lemon meringue pie, cakes, cookies, assorted pastries (you get the picture). Be mindful, in most business spaces upwards of 90%+ of the clicks from Google ads will be from mobile phones. The sheer minimal real estate of a mobile phone screen should be dedicated to the promise of the ad including next step options, etc./p>p stylefont-size:18px>strong>Not Tracking Ad Performance/strong>: Conversion tracking is critical for Google Ads as it’s the only way to understand whether or not your advertising efforts are on the right path to achieving your goals, the outcomes you want. Here’s why conversion tracking is important:/p>p stylefont-size:18px>em>1. Campaign Effectiveness:strong> /strong>/em>Conversion tracking provides insights into how many users are taking desired actions (purchasing, submitting a form, or signing up for a newsletter)./p>p stylefont-size:18px>em>2. ROI Calculation:/em> Knowing the revenues or leads originating from Google ads helps in assessing the cost-effectiveness of the campaigns./p>p stylefont-size:18px>em>3. Optimize for Conversions:/em> Conversion data enables automated bidding strategies, like Target ROAS (Return on Ad Spend) & Target CPA (Cost Per Acquisition), to optimize campaigns for defined conversion goals./p>p stylefont-size:18px>em>4. Identify Keywords and Ads:strong> /strong>/em>Conversion tracking enables you to identify the keywords and ads that are driving the most valuable actions – vital for adjusting strategy as you go./p>p stylefont-size:18px>em>5. Attribution Modeling:/em>strong> /strong> Identifying the touchpoints contributing to conversions enables smart budget allocation and optimizing campaigns./p>p stylefont-size:18px>em>6. Targeting and Messaging: /em> Audience insights of conversions facilitates better targeting and messaging to better align with the profile of those more probably to convert. For example, for one of my physical therapy clients we’ve refined certain campaigns to focus on women 25-34 who were also iphone users – from date rooted in conversions./p>p stylefont-size:18px>em>7. Improve Ad Quality and Relevance: /em> The sum total of improvements from converstion tracking will influence the Quality Score favorably, which in turn can lead to better ad positions and lower costs per click./p>p stylefont-size:18px>em>8. Cross-Device Conversions:/em> Capture insights on how users switch devices prior to completing a conversion. This data can influence landing page design and function to achieve a more seamless user experience./p>p stylefont-size:18px>In sum, conversion tracking is kind of like a GPS for your Google ads letting you know where you stand, if you’re on the right track, etc and guides you to navigate to success./p>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow stylebackground-color:#fff8e1;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>Prompting/summary>p stylefont-size:18px>‘Prompting’ is deceiving conceptually, as it appears simple but it’s structurally complex. What’s it really like? Imagine being in New York, Tokyo or Paris for the first time and trying to navigate a complex subway system with no map, no directions, no guidance whatsoever. Puzzling, isn’t it? Contrast this with being given a clear and concise map complete with step-by-step instructions smartly guiding your journey to your destination. Suddenly, the complexity of the subway system is gone and the task of getting to your destination isn’t puzzling at all. This analogy describes prompt engineering with ai. Prompt engineering involves the design and refinement of prompts (instructions & questions) to guide like a roadmap, directing AI toward optimal and valuable responses./p>p stylefont-size:18px>A “prompt” is a request for AI to perform a specific task and thus prompt engineering is the skill of meticulously structuring questions & instructions to receive useful responses from ai. Despite AI aiming to mimic humans, detailed instructions are required to create high-quality and relevant output. Prompting AI directly guides the integrity and accuracy of ai’s output. /p>p stylefont-size:18px>An experienced prompt engineer can swiftly guide AI to respond with accuracy, correct sources and aligned with the question. Crafting AI prompts is equal parts art and science. For instance, specificity in prompts will help AI focus and deliver relevant responses, however too much specificity or too narrow of an instruction can stifle or limit the dimensions and scope of the response – excluding vital information. On the other hand, being overly broad in the prompts can produce vague, generalized and irrelevant output. Hence, striking a balance between specificity and generality and effectively adjusting prompting with a 20/20 focus is imperative to achieve quality accurate output./p>/details>div classwp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow>/div>/div>div classwp-block-image>figure classaligncenter size-full is-resized>img loadinglazy decodingasync width221 height65 srchttps://agileaeo.com/wp-content/uploads/2024/02/text-1658858264310sig.png alt classwp-image-109 stylewidth:219px;height:auto/>figcaption classwp-element-caption>Lance Smith, Google Analyst/figcaption>/figure>/div>center>Questions? Email me at a href mailto: analytictag@gmail.com>analytictag@gmail.com/a> or call me at a hreftel:2122348333> tel/txt 212-234-8333/a>/center>p classhas-text-align-center>316 Ridgewood Manor, Oxford, MS 38655/p>p classhas-text-align-center has-large-font-size>What Do Clients Say?/p>p>a hrefhttps://www.linkedin.com/in/pankamal/overlay/about-this-profile/?lipiurn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BmHtbc1rHT4eEHdRjZItJXw%3D%3D>/a>/p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-81a5224ec48723d6f0493e0a198e450b stylebackground-color:#fce4ec>“…Something is working Google Ads because the leads have started coming again. Perhaps, we are using our money wisely towards showing Ads to people who actually need our product as opposed to wasting on bots and etc.…it’s great Lance, thank you” – Raj Bhasin, Raj Bhasin (COO) Robotic Systems Integration Chicago, IL /p>p classhas-background has-medium-font-size stylebackground-color:#dae8fb>“….usually SEO guys are “smoke & mirrors” but you know more about SEO than anyone I’ve met…” in context to Shopify Store organic traffic growth – Pan Kamal, Marketing Director, FEITIAN Technologies, USA, San Jose, CA/p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-117d9ff44904f50812f5ec2ab1112d2a stylebackground-color:#fff9c4>“…excellent, people are finding us as we’ve noticed an increase in calls, thanks…” – Jirzia Blackman, LCSW-S, CEO & Founder Rhapsody Counseling & Wellness Center, San Antonio, TX /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-827f66d740b86f77112d11eb9158847f stylebackground-color:#ffccbc>“…Once again, that’s great 2,000 words, SEO content on chronic pelvic pain syndrome in men, thank you.…and I’ll be in touch” – Dr. Helen Kim, DPT, CLT-UE, New York City, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-88905b002118b4555b663cb181ed9fce stylebackground-color:#d1f0f3>“…Thank you for this masterpiece (2,500 words on Immune System Boost for SEO), I appreciate the work you put into this. Looks fantastic!! The jump links smart table of contents is great!…” – Dr. Alex Kaminsky, Chiropractor, New York, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-95621ee0edc89c8b4952da7e498a553a stylebackground-color:#dcedc8>“…Awesome report new website performance evaluation & SEO analysis & advisory …all this work is greatly appreciated….” – Dr. Vikash Sharma PT, DPT, OCS, COMT Perfect Stride Physical Therapy, New York City, NY/p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-4e8ea3b7a6f990231bd7ad8dcf47887e stylebackground-color:#dae8fb>“…Thank you for your help and what you have taught me. Your knowledge and the education you gave me on Google analytics is amazing…” – Dr. Debra Muth, Founder of Serenity Health Care Center, Waukesha, WI /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-b52363d401b599de87d9cff006eaf3be stylebackground-color:#fce4ec>“…I appreciate your expertise in improving my website & marketing strategies. Thank you for ensuring to see my practice succeeds…” – Dr. Jim Palmer, PT, DPT, CMP, COMT Palmer Concierge Physical Therapy, New York City, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-755a20c31992b6a76bb86a678dad6f7f stylebackground-color:#e3f2fd>“…Thank you for the thorough report as per usual as you have made it very clear in all of your emails…thanks again for all the great work…” – Dr. Vikash Sharma PT, DPT, OCS, COMT Perfect Stride Physical Therapy, New York City, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-c430b984ade9c7aa03cf0f721759550c stylebackground-color:#fff9c4>“…I appreciate all your hard work in fixing this and setting up the site to meet Google’s standards…” – Steve Glaser, S.F. Glaser Architectural Bells, Inc, Arcdia, CA /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-6090e156bfda14a7160247b91d7b2f03 stylebackground-color:#d1f0f3>“…Great job fixing the problems on my site quickly, updating and SEO optimizing the pages. Thanks for your valuable insight, I’m now ranked in the Google 3 pack regularly…” – Dr. Alex Kaminsky, Chiropractor, New York City, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-95748ea9f5f50783d824a2f4ef5848ea stylebackground-color:#f3e5f5>“…I’m happy with the website – looks better and more professional. Thank you for making the corrections and changes. I may need your help again in the coming weeks – thank you again for the prompt work and response…” – Dr. Helen Kim, DPT, CLT-UE, New York City, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-daa17092a07822a5db6febc73144a326 stylebackground-color:#ffe0b2>“…We’re delighted with all your work and excited to see our services listed on Google…” – Dr. Joan Lewis, Designed Health Options, Albuquerque, NM /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-b518a2a4cf518f4198f8c55a783af848 stylebackground-color:#dcedc8>“…This (Google Analytics Audit) is very helpful. Thank you! We will consult with you as we move forward…” –Dan Merlis, LCSW, The Center for Excellence in EMDR Therapy, Washington, DC /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-94c4dd82ac6727a52e55757934214fe8 stylebackground-color:#fff9c4>“…Your insights improved our Google Ads by aligning us with our target audience at a fraction of the ad spend we had gotten used to and thought was needed…” – Dr. Te Wu, CEO of PMO Advisory, Montclair, NJ /p>div classwp-block-image>figure classaligncenter size-full is-resized>img loadinglazy decodingasync width221 height65 srchttps://agileaeo.com/wp-content/uploads/2024/02/text-1658858264310sig.png alt classwp-image-109 stylewidth:219px;height:auto/>figcaption classwp-element-caption>Lance Smith, Google Analyst/figcaption>/figure>/div>center>Questions? Email me at a href mailto: analytictag@gmail.com>analytictag@gmail.com/a> or call me at a hreftel:2122348333> tel/txt 212-234-8333/a>/center>p classhas-text-align-center>316 Ridgewood Manor, Oxford, MS 38655/p>hr classwp-block-separator has-alpha-channel-opacity/>p classhas-text-align-center has-large-font-size>Google Certifications/p>div classwp-block-image>figure classaligncenter size-large is-resized>img loadinglazy decodingasync width1024 height730 srchttps://agileaeo.com/wp-content/uploads/2024/02/Credentials24-1-1024x730.png alt classwp-image-43 stylewidth:844px;height:auto srcsethttp://agileaeo.com/wp-content/uploads/2024/02/Credentials24-1-1024x730.png 1024w, http://agileaeo.com/wp-content/uploads/2024/02/Credentials24-1-300x214.png 300w, http://agileaeo.com/wp-content/uploads/2024/02/Credentials24-1-768x548.png 768w, http://agileaeo.com/wp-content/uploads/2024/02/Credentials24-1.png 1231w sizesauto, (max-width: 1024px) 100vw, 1024px />/figure>/div>hr classwp-block-separator has-alpha-channel-opacity is-style-default/>div classwp-block-image>figure classaligncenter size-full is-resized>img loadinglazy decodingasync width994 height827 srchttps://agileaeo.com/wp-content/uploads/2024/02/award-1-1-1x.png alt classwp-image-272 stylewidth:774px;height:auto srcsethttp://agileaeo.com/wp-content/uploads/2024/02/award-1-1-1x.png 994w, http://agileaeo.com/wp-content/uploads/2024/02/award-1-1-1x-300x250.png 300w, http://agileaeo.com/wp-content/uploads/2024/02/award-1-1-1x-768x639.png 768w sizesauto, (max-width: 994px) 100vw, 994px />/figure>/div>hr classwp-block-separator has-alpha-channel-opacity is-style-default/>div classwp-block-image>figure classaligncenter size-full>img loadinglazy decodingasync width918 height769 srchttps://agileaeo.com/wp-content/uploads/2024/05/Coursera-HVUPLJGSU4QE-1.webp alt classwp-image-565 srcsethttp://agileaeo.com/wp-content/uploads/2024/05/Coursera-HVUPLJGSU4QE-1.webp 918w, http://agileaeo.com/wp-content/uploads/2024/05/Coursera-HVUPLJGSU4QE-1-300x251.webp 300w, http://agileaeo.com/wp-content/uploads/2024/05/Coursera-HVUPLJGSU4QE-1-768x643.webp 768w sizesauto, (max-width: 918px) 100vw, 918px />/figure>/div>hr classwp-block-separator has-alpha-channel-opacity is-style-default/>div classwp-block-image>figure classaligncenter size-full>img loadinglazy decodingasync width800 height618 srchttps://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-01-1.png alt classwp-image-44 srcsethttp://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-01-1.png 800w, http://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-01-1-300x232.png 300w, http://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-01-1-768x593.png 768w sizesauto, (max-width: 800px) 100vw, 800px />/figure>/div>div classwp-block-image>figure classaligncenter size-full>img loadinglazy decodingasync width800 height618 srchttps://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-03-1.png alt classwp-image-45 srcsethttp://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-03-1.png 800w, http://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-03-1-300x232.png 300w, http://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-03-1-768x593.png 768w sizesauto, (max-width: 800px) 100vw, 800px />/figure>/div>div classwp-block-image>figure classaligncenter size-full is-resized>img loadinglazy decodingasync width221 height65 srchttps://agileaeo.com/wp-content/uploads/2024/02/text-1658858264310sig.png alt classwp-image-109 stylewidth:219px;height:auto/>figcaption classwp-element-caption>Lance Smith, Google Analyst/figcaption>/figure>/div>center>Questions? 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classnv-content-wrap entry-content>div classwp-block-cover alignfull has-custom-content-position is-position-center-right>span aria-hiddentrue classwp-block-cover__background has-background-dim-0 has-background-dim>/span>img fetchpriorityhigh decodingasync width1900 height839 classwp-block-cover__image-background wp-image-20 alt srchttps://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO.webp styleobject-position:52% 52% data-object-fitcover data-object-position52% 52% srcsethttps://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO.webp 1900w, https://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO-300x132.webp 300w, https://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO-1024x452.webp 1024w, https://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO-768x339.webp 768w, https://agileaeo.com/wp-content/uploads/2024/02/Answer-Engine-Optimization-AEO-1536x678.webp 1536w sizes(max-width: 1900px) 100vw, 1900px />div classwp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained>div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow>div classwp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow>div classwp-block-group>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>h1 classwp-block-heading has-text-align-right has-nv-site-bg-color has-text-color has-link-color wp-elements-b8feddcc8fc8c1eba40c6dadbf951e18>strong>Agile Answer Engine Optimization/strong>/h1>p classhas-text-align-right has-nv-site-bg-color has-text-color has-link-color wp-elements-082df5d46bdc0987c220a6799d909f81 stylefont-size:22px>Curated 100% original content structured to Google’s algorithms transforming now passive info hidden behind navigation menus into active, on-demand frictionless experiences suited for search, artificial intelligence & voice search./p>div classwp-block-image wp-duotone-unset-1>figure classalignright size-full is-resized>img decodingasync width221 height65 srchttps://agileaeo.com/wp-content/uploads/2024/02/text-1658858264310sig2.png alt classwp-image-192 stylewidth:245px;height:auto/>/figure>/div>p classhas-text-align-right has-nv-text-dark-bg-color has-text-color has-link-color wp-elements-939e4515bb55960371e4b11ac99d55d8>Google Data Analyst/p>/div>/div>/div>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow>/div>/div>/div>/div>/div>/div>/div>/div>div styleheight:9px aria-hiddentrue classwp-block-spacer>/div>p classhas-text-align-center has-medium-font-size>Maintaining authenticity by balancing AI with unique insights & original thoughts./p>div classwp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow styleflex-basis:33.34%>div classwp-block-image>figure classaligncenter size-full>img decodingasync width500 height340 srchttps://agileaeo.com/wp-content/uploads/2024/02/answerICON.webp alt classwp-image-372 srcsethttps://agileaeo.com/wp-content/uploads/2024/02/answerICON.webp 500w, https://agileaeo.com/wp-content/uploads/2024/02/answerICON-300x204.webp 300w sizes(max-width: 500px) 100vw, 500px />/figure>/div>details classwp-block-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow>summary>Answer Engine Optimization /summary>p>Answer Engine Optimization (AEO) is an online enablement strategy delivering the information your audience has asked for in their self-education or buyer journey. The core of AEO lies in using structured HTML5 (code) within the framework of how Google’s algorithms work and natural language processing (computational linguistics) to understand and reply to questions from standard search and ai tools (Alexa, Siri, Google Assistant, Copilot, Gemini, ChatGPT, Bing AI, and more)./p>/details>/div>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow styleflex-basis:33.34%>figure classwp-block-image size-full>img loadinglazy decodingasync width500 height340 srchttps://agileaeo.com/wp-content/uploads/2024/02/agileicon.webp alt classwp-image-373 srcsethttps://agileaeo.com/wp-content/uploads/2024/02/agileicon.webp 500w, https://agileaeo.com/wp-content/uploads/2024/02/agileicon-300x204.webp 300w sizesauto, (max-width: 500px) 100vw, 500px />/figure>details classwp-block-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow>summary>Agile Methodology/summary>p>Agile is a reiterative approach, where I leverage the velocity and tight news cycle of relevant information associated with a product or service, and AI’s ability to instantly summarize. This output is personally curated to achieve 100% originality and reflection of the client’s voice – then absorbed into the existing content. The now revitalized content is republished and indexed with Google. Similar to how a Wikipedia page is continually curated and improved – as is the client’s content strengthening its alignment with Google’s algorithms and search rankings). /p>/details>/div>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow styleflex-basis:33.33%>figure classwp-block-image size-full>img loadinglazy decodingasync width500 height340 srchttps://agileaeo.com/wp-content/uploads/2024/02/GICON.webp alt classwp-image-375 srcsethttps://agileaeo.com/wp-content/uploads/2024/02/GICON.webp 500w, https://agileaeo.com/wp-content/uploads/2024/02/GICON-300x204.webp 300w sizesauto, (max-width: 500px) 100vw, 500px />/figure>details classwp-block-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow>summary>Google’s New AI Search/summary>p>Google’s new ai-driven AI-Overviews, formerly em>Search Generative Experience/em> (SGE), uses a large language model called em>Pathways /em>to parse, evaluate, and summarize content. AI Overviews is an AI-powered program that aims to create a more “natural” way to conduct research or dig deeper on a topic. Expect a more intuitive and personalized search experience with conversational search as the norm and content needing to be contextually relevant and aligned with natural language patterns./p>/details>/div>/div>hr classwp-block-separator has-alpha-channel-opacity/>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow styleborder-style:none;border-width:0px;background-color:#fff8e1;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>SEO & AI Content Strategy Explained/summary>p>/p>p stylefont-size:16px>SEO is still largely keyword-based, Generative AI is shifting this focus, introducing understanding user intent and nuanced responses that suit user needs. SEO content establishes “E-E-A-T” (Experience, Expertise, Authoritativeness, & Trustworthiness) and SEO results provide a list of links relevant to a searcher’s intent where they can dive deeper. The goal of Google’s “AI Overviews”, formerly known as Search Generative Experience (SGE), is to perform that deeper dive for a person – aiming to:/p>ul classwp-block-list>li stylefont-size:16px>strong>Synthesize, /strong>not just present information: SGE doesn’t just find relevant websites. It analyzes content, extracting specifics in order to present a coherent, concise, informative response as a search result. /li>li stylefont-size:16px>strong>Understand nuances:/strong> SGE aims to more sharply interpret the intent behind a user’s question. Beyond focusing on keywords, it tries to understand what’s motivating the question. This means businesses should focus on solving problems, not directly selling products and services./li>li stylefont-size:16px>strong>Provide multi-level answers:/strong> SGE enables searchers to ask follow-up questions and dig deeper. This is why content needs to be structured in levels or like an onion where users can continually peel back layers. /li>li stylefont-size:16px>strong>Be creative (sometimes):/strong> While not the norm, SGE can generate unsolicited suggestions or solutions to a problem it understands the user is truly seeking. This illustrates the shift away from search engines optimization to ‘answer engine optimization’. /li>/ul>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow styleborder-style:none;border-width:0px;background-color:#eeeeee;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>Creating Content/summary>p classhas-background stylebackground-color:#eeeeee;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>Google penalizes unoriginal content and the emphasis on expert knowledge has shifted strategies from breadth to depth. Understand this to mean with respect to content, “one inch wide, one mile deep”. Forget the idea of letting AI do all the work because that will lead to Google de-indexing of your entire domain. Yet and still….the integration of artificial intelligence with human editing has become a vital strategy to close all knowledge gaps. I create 100% original content founded on both traditional research and AI to identify minutiae (knowledge gaps_). The final deliverable is then vetted by third party software tools to certify 100% originality, authenticity, factual accuracy with citations noted, readability and coding in HTML5 for compliance with Google algorithms. The client can choose to have the final work product updated, optimized and re-indexed with Google on a daily, weekly, or monthly basis./p>p classhas-background stylebackground-color:#eeeeee;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>SEO content creation calls for a balanced approach, integrating the AI-powered efficiency needed to compete for search visibility and the human craftsmanship needed to rank as a quality resource. While AI can accelerate content creation, the output, particularly in healthcare and tech, requires stringent oversight and curation as it’s commonly filled with traps that can get you penalized with Google and have your search result ranking plummet. Fact checking is a must as AI cannot truly understand nuance or complexity of human language, resulting in awkward phrasing, biased, misleading or entirely incorrect content. For example:/p>ul stylebackground-color:#fafafa classwp-block-list has-background>li stylefont-size:16px>strong>Myth: /strong>Vitamin C will help protect against getting a cold./li>li stylefont-size:16px>strong>Fact:/strong> Though it has been subject to much research, no definitive body of work says high doses of vitamin C prevents colds (a hrefhttps://www.ncbi.nlm.nih.gov/books/NBK279544/>NIH Research/a>)./li>/ul>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>When asking Amazon’s Alexa “strong>em>Should I take vitamin C to prevent catching a cold/em>/strong>”, the reply is “strong>em>vitamin C is considered essential for preventing a cold/em>/strong>”. This output seems like a ‘yes’ but in fact is a ‘em>hallucination/em>‘. A hallucination is when AI conveys false information. This output is non-responsive to my question and hedging with the word “considered’ as I did not ask Alexa about the perception of vitamin C. How you engage with AI or ‘prompt’ AI influences the quality of the output and occasionally AI ‘hallucinates”./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>Google has said their focus is not on how content is created but on the value it delivers (expertise, experience, authoritativeness and trustworthiness). Additionally, Google evaluates if content is written for search engine ranking manipulation or people, and they’re excellent at differentiating and penalizing accordingly. Be mindful, by definition ai-generated writing cannot produce or reflect an original thought – and only rephrases what already exist. Repeating what’s already out there will not achieve SEO goals. /p>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow styleborder-style:none;border-width:0px;background-color:#fff8e1;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>Why Un-curated or ‘Raw’ AI is a “No-go”/summary>p>AI needs human instructions to function and the quality of these instructions is crucial for good output. Thinking like a machine (using IDs, classes and distinct entities) is key to successful AI-generated results. AI boosts efficiency and generative AI requires human input to produce anything thus crafting AI instructions is a critical skill. Here is a summary of outcomes in publishing un-curated or ‘raw’ artificial intelligence generated content:/p>p stylefont-size:16px>strong>Quality Control:/strong> AI can produce content swiftly, but the quality can vary wildly, usually lacking human insight and depth of knowledge necessary to satisfy users’ expectations or Google’s AI detection bots. /p>p stylefont-size:16px>strong>Ownable Content:/strong> Per the a hrefhttps://d9p7civm2914u.cloudfront.net/wp-content/uploads/2023/06/25185253/Copyright-AI-Guidance.pdf>latest guidance from the U.S. Copyright Office/a>, content originated primarily by AI us not able to be copyrighted or owned by your business./p>p stylefont-size:16px>strong>Originality:/strong> Using raw AI usually inadvertently exposes you to plagiarism, copyright infringement issues and ultimately a declining search engine ranking./p>p stylefont-size:16px>strong>Contextual Understanding:/strong> AI fails in reflecting a nuanced understanding of context or tone. Without proper curation, AI-generated content usually misses the mark in terms of appropriateness, relevance, and alignment with brand voice./p>p stylefont-size:16px>strong>SEO Best Practices:/strong> AI does not understand the intricacies or nuances of search Google search engine algorithms. /p>p stylefont-size:16px>strong>Ethical Considerations:/strong> AI often reinforces biases and spreads misinformation. Businesses should be mindful of these implications and ensure that AI-generated content adheres to their brands’ standards and values./p>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow stylebackground-color:#eeeeee;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>GA4 Consulting/summary>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>The Google Analytics 4 interface is notoriously complex, intimidating and can overwhelm. In any data set, there is a signal (important information that you must heed) and noise (meaningless, distracting information). As a rule, more data means more noise, not more signal. If there is too much of the stuff, the quality and utility of it can become questionable. I help small businesses cut through the confusion, explain the tools that are the most beneficial for their business model, typical customer journey, and revenue pipeline. /p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>Google Analytics 4 includes deeper integration with Google Ads, expanded predictive insights, cross-device measurement capabilities and more granular control of data. While a powerful problem-solving tool that can fuel growth, with Google Analytics 4 it is very easy to get bogged down into the weeds. Transitioning to Google Analytics 4 means adopting a new way of collecting and analyzing data as it is an event-based analytics tool. Events are user interactions with content on your web page or app. Downloads, link clicks, add-to-cart actions, form submissions and time spent on a page are all examples of events that can be measured to better understand user behavior./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>Used incorrectly, any data source can cause more harm than good so you should apply sound problem-solving techniques focused only on the metrics tied to populating the top of your funnel, pipeline, and revenue – your KPIs (Key Performance Indicators). Now you can cut through the clutter of all the data available and base your business decisions on metrics that matter for your unique business model. I can be helpful in serving any Google Analytics audit, strategy, configuration or custom dashboard need you have./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>strong>The problem/strong>. It can be hard separating the meaningful metrics from the clutter – and turning Google Analytics 4 data into actionable steps that improve your bottom line. If you’re frustrated with website and/or ad performance, I can help you in a one-on-one coaching session focused on your Google Analytics 4 and/or Google Ads data./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>strong>How does this work?/strong> Together using Google Meet video conferencing and screen sharing, we will dive into all aspects of your Google Analytics 4 and/or Google Ads, as it affects your business. You will learn as we go in a streamlined and accelerated process aligned to your business, unpacking your pain points and transforming confusion into clarity. The outcome will be 20/20 vision of your business through the lens of Google./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>strong>Your actual data? /strong>Before our virtual session, I will audit your Google Analytics in 3 business growth areas that serve as the foundation when it comes to mapping KPIs (key performance indicators) at different phases of your customer’s journey; Acquisition, Behavior, and Conversion. Thus, prior to our session I will already have an understanding of the situation, what’s needed to ‘move the needle’ on performance – and we can hit the ground running./p>p stylepadding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-size:16px>strong>The solution. /strong>A one-on-one coaching session will peel back the layers of your business’ data and transfer to you a ‘Google-minded navigation skillset‘ – essential for charting the direction to improvement. The fee for this customized and accelerated 1-hour coaching session is $99 (which includes the preparatory auditing of your Google account). I can be helpful in serving any Google Analytics audit, strategy, configuration or custom dashboard need you have./p>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow stylebackground-color:#fff8e1;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>Reporting & Dashboards/summary>p stylefont-size:16px>Google Looker Studio (formerly Google Data Studio) syncs all of your data sources into one unified reporting experience. Dashboards are great for summarizing business performance visually as you get instantly digestible analytics. Dashboards facilitate decision making that drives incremental and continuous improvements. It’s prudent to have as many dashboards as necessary to help you understand each part of your business model./p>p stylefont-size:16px>Remember, dashboards monitor your KPIs (key performance indicators). A KPI is like a flashlight. If in a dark room a flashlight pointed at an area can bring light allowing you to see that area. But it’s only one area leaving the rest of the room dark. If you had a number of flashlights you can light up more of the room and get a more complete and better picture. This again is similar to why you should be using a set of KPIs and several dashboards that shine light on different aspects of your businesses performance – and have a complete view of your business at any given moment./p>p stylefont-size:16px>I specialize in enabling small businesses to have a “cross channel analytics” view of their business and use Looker Studio for building and sharing real-time business dashboards on web browsers and mobile devices. Hence in addition to Google Analytics I include Google Ads dashboards showing cost, impressions, clicks, and conversions for example./p>p stylefont-size:16px>I may include your email tools like MailChimp, Constant Contact, and others, where we generally track emails sent, bounces, unsubscribes, opens, and clicks, etc. Looker Studio custom dashboards also allow you to monitor and analyze data across all your online services like Salesforce, Facebook, your SEO, and more./p>p stylefont-size:16px>Most all Looker Studio dashboards are 1 of 3 types:/p>ol classwp-block-list>li stylefont-size:16px>strong>Operational /strong>dashboards tell you what is happening now./li>li stylefont-size:16px>strong>Strategic /strong>dashboards track key performance indicators./li>li stylefont-size:16px>strong>Analytical /strong>dashboards process data to identify trends./li>/ol>p stylefont-size:16px>Dashboards in and of themselves are not “self driving cars”. You get the most of out dashboards by using them as facilitators of discussions that result in deeper more detailed insights. They start the conversation in the right direction and are a vital part of your broader decision making input system. View dashboards as sort of a very accurate ‘compass’, a navigation tool that points you in the right direction./p>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow stylebackground-color:#eeeeee;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>Google Ads: Why Businesses Lose Money/summary>p stylefont-size:18px>em>Advertising is a major investment and it’s critical to accurately calculate the return. When set up properly, Google Ads can be a lead generation machine, consistently and predictably populating the top of your funnel and adding to revenues. However the reality for most businesses is that they are losing money with Google Ads by making one or all of these 3 missteps./em>/p>p stylefont-size:18px>strong>Not Looking Before Leaping: /strong>Google has made it simple to get started advertising and with only a few clicks and presto! However, that’s the problem, as most jump into advertising accepting Google’s default settings which almost assures you’ll spend MORE money than advisable or necessary. For example, by default Google will have you advertising on both their Search Network and the Display Network simultaneously – rarely an efficient approach. By default if you target ads to a city, Google will send your ads not only to people in that city but also to anyone in the world who for whatever reason has interest in that city./p>p stylefont-size:18px>Efficiency requires that you specify your ads only be shown to people physically in the specific city. In a nutshell, when it comes to Google Ads, you basically have to rein in Google or you’re going to have a ‘run-away’, expensive and inefficient ad campaign. Google Ads is not a latex glove ‘one size fits all’ proposition. Everything with Google Ads requires tweaking, nearly all settings require customizing and aligning with your business model, goals, budget and more – for the sake of efficiency, profit and an optimal outcome./p>p stylefont-size:18px>strong>Abandoning Sensible Marketing Fundamentals/strong>: More than any other Google Ads misstep made is when a business connects their ad to their home page. A basic principle of advertising is to align your audience reacting to an ad – to a deeper dive into the promise of the ad. You don’t want to distract a prospect from what they’ve demonstrated interest in. An ad for apple pie from a bakery should bring the audience to a page presenting detailed information about the apple pie, covering all aspects of its value proposition, reviews of the apple pie, and how the audience can get an apple pie for themselves. The Ad should not bring the audience to a page also offering cherry pie, lemon meringue pie, cakes, cookies, assorted pastries (you get the picture). Be mindful, in most business spaces upwards of 90%+ of the clicks from Google ads will be from mobile phones. The sheer minimal real estate of a mobile phone screen should be dedicated to the promise of the ad including next step options, etc./p>p stylefont-size:18px>strong>Not Tracking Ad Performance/strong>: Conversion tracking is critical for Google Ads as it’s the only way to understand whether or not your advertising efforts are on the right path to achieving your goals, the outcomes you want. Here’s why conversion tracking is important:/p>p stylefont-size:18px>em>1. Campaign Effectiveness:strong> /strong>/em>Conversion tracking provides insights into how many users are taking desired actions (purchasing, submitting a form, or signing up for a newsletter)./p>p stylefont-size:18px>em>2. ROI Calculation:/em> Knowing the revenues or leads originating from Google ads helps in assessing the cost-effectiveness of the campaigns./p>p stylefont-size:18px>em>3. Optimize for Conversions:/em> Conversion data enables automated bidding strategies, like Target ROAS (Return on Ad Spend) & Target CPA (Cost Per Acquisition), to optimize campaigns for defined conversion goals./p>p stylefont-size:18px>em>4. Identify Keywords and Ads:strong> /strong>/em>Conversion tracking enables you to identify the keywords and ads that are driving the most valuable actions – vital for adjusting strategy as you go./p>p stylefont-size:18px>em>5. Attribution Modeling:/em>strong> /strong> Identifying the touchpoints contributing to conversions enables smart budget allocation and optimizing campaigns./p>p stylefont-size:18px>em>6. Targeting and Messaging: /em> Audience insights of conversions facilitates better targeting and messaging to better align with the profile of those more probably to convert. For example, for one of my physical therapy clients we’ve refined certain campaigns to focus on women 25-34 who were also iphone users – from date rooted in conversions./p>p stylefont-size:18px>em>7. Improve Ad Quality and Relevance: /em> The sum total of improvements from converstion tracking will influence the Quality Score favorably, which in turn can lead to better ad positions and lower costs per click./p>p stylefont-size:18px>em>8. Cross-Device Conversions:/em> Capture insights on how users switch devices prior to completing a conversion. This data can influence landing page design and function to achieve a more seamless user experience./p>p stylefont-size:18px>In sum, conversion tracking is kind of like a GPS for your Google ads letting you know where you stand, if you’re on the right track, etc and guides you to navigate to success./p>/details>details classwp-block-details has-background has-medium-font-size is-layout-flow wp-block-details-is-layout-flow stylebackground-color:#fff8e1;padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)>summary>Prompting/summary>p stylefont-size:18px>‘Prompting’ is deceiving conceptually, as it appears simple but it’s structurally complex. What’s it really like? Imagine being in New York, Tokyo or Paris for the first time and trying to navigate a complex subway system with no map, no directions, no guidance whatsoever. Puzzling, isn’t it? Contrast this with being given a clear and concise map complete with step-by-step instructions smartly guiding your journey to your destination. Suddenly, the complexity of the subway system is gone and the task of getting to your destination isn’t puzzling at all. This analogy describes prompt engineering with ai. Prompt engineering involves the design and refinement of prompts (instructions & questions) to guide like a roadmap, directing AI toward optimal and valuable responses./p>p stylefont-size:18px>A “prompt” is a request for AI to perform a specific task and thus prompt engineering is the skill of meticulously structuring questions & instructions to receive useful responses from ai. Despite AI aiming to mimic humans, detailed instructions are required to create high-quality and relevant output. Prompting AI directly guides the integrity and accuracy of ai’s output. /p>p stylefont-size:18px>An experienced prompt engineer can swiftly guide AI to respond with accuracy, correct sources and aligned with the question. Crafting AI prompts is equal parts art and science. For instance, specificity in prompts will help AI focus and deliver relevant responses, however too much specificity or too narrow of an instruction can stifle or limit the dimensions and scope of the response – excluding vital information. On the other hand, being overly broad in the prompts can produce vague, generalized and irrelevant output. Hence, striking a balance between specificity and generality and effectively adjusting prompting with a 20/20 focus is imperative to achieve quality accurate output./p>/details>div classwp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow>/div>/div>div classwp-block-image>figure classaligncenter size-full is-resized>img loadinglazy decodingasync width221 height65 srchttps://agileaeo.com/wp-content/uploads/2024/02/text-1658858264310sig.png alt classwp-image-109 stylewidth:219px;height:auto/>figcaption classwp-element-caption>Lance Smith, Google Analyst/figcaption>/figure>/div>center>Questions? Email me at a href mailto: analytictag@gmail.com>analytictag@gmail.com/a> or call me at a hreftel:2122348333> tel/txt 212-234-8333/a>/center>p classhas-text-align-center>316 Ridgewood Manor, Oxford, MS 38655/p>p classhas-text-align-center has-large-font-size>What Do Clients Say?/p>p>a hrefhttps://www.linkedin.com/in/pankamal/overlay/about-this-profile/?lipiurn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BmHtbc1rHT4eEHdRjZItJXw%3D%3D>/a>/p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-81a5224ec48723d6f0493e0a198e450b stylebackground-color:#fce4ec>“…Something is working Google Ads because the leads have started coming again. Perhaps, we are using our money wisely towards showing Ads to people who actually need our product as opposed to wasting on bots and etc.…it’s great Lance, thank you” – Raj Bhasin, Raj Bhasin (COO) Robotic Systems Integration Chicago, IL /p>p classhas-background has-medium-font-size stylebackground-color:#dae8fb>“….usually SEO guys are “smoke & mirrors” but you know more about SEO than anyone I’ve met…” in context to Shopify Store organic traffic growth – Pan Kamal, Marketing Director, FEITIAN Technologies, USA, San Jose, CA/p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-117d9ff44904f50812f5ec2ab1112d2a stylebackground-color:#fff9c4>“…excellent, people are finding us as we’ve noticed an increase in calls, thanks…” – Jirzia Blackman, LCSW-S, CEO & Founder Rhapsody Counseling & Wellness Center, San Antonio, TX /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-827f66d740b86f77112d11eb9158847f stylebackground-color:#ffccbc>“…Once again, that’s great 2,000 words, SEO content on chronic pelvic pain syndrome in men, thank you.…and I’ll be in touch” – Dr. Helen Kim, DPT, CLT-UE, New York City, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-88905b002118b4555b663cb181ed9fce stylebackground-color:#d1f0f3>“…Thank you for this masterpiece (2,500 words on Immune System Boost for SEO), I appreciate the work you put into this. Looks fantastic!! The jump links smart table of contents is great!…” – Dr. Alex Kaminsky, Chiropractor, New York, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-95621ee0edc89c8b4952da7e498a553a stylebackground-color:#dcedc8>“…Awesome report new website performance evaluation & SEO analysis & advisory …all this work is greatly appreciated….” – Dr. Vikash Sharma PT, DPT, OCS, COMT Perfect Stride Physical Therapy, New York City, NY/p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-4e8ea3b7a6f990231bd7ad8dcf47887e stylebackground-color:#dae8fb>“…Thank you for your help and what you have taught me. Your knowledge and the education you gave me on Google analytics is amazing…” – Dr. Debra Muth, Founder of Serenity Health Care Center, Waukesha, WI /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-b52363d401b599de87d9cff006eaf3be stylebackground-color:#fce4ec>“…I appreciate your expertise in improving my website & marketing strategies. Thank you for ensuring to see my practice succeeds…” – Dr. Jim Palmer, PT, DPT, CMP, COMT Palmer Concierge Physical Therapy, New York City, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-755a20c31992b6a76bb86a678dad6f7f stylebackground-color:#e3f2fd>“…Thank you for the thorough report as per usual as you have made it very clear in all of your emails…thanks again for all the great work…” – Dr. Vikash Sharma PT, DPT, OCS, COMT Perfect Stride Physical Therapy, New York City, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-c430b984ade9c7aa03cf0f721759550c stylebackground-color:#fff9c4>“…I appreciate all your hard work in fixing this and setting up the site to meet Google’s standards…” – Steve Glaser, S.F. Glaser Architectural Bells, Inc, Arcdia, CA /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-6090e156bfda14a7160247b91d7b2f03 stylebackground-color:#d1f0f3>“…Great job fixing the problems on my site quickly, updating and SEO optimizing the pages. Thanks for your valuable insight, I’m now ranked in the Google 3 pack regularly…” – Dr. Alex Kaminsky, Chiropractor, New York City, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-95748ea9f5f50783d824a2f4ef5848ea stylebackground-color:#f3e5f5>“…I’m happy with the website – looks better and more professional. Thank you for making the corrections and changes. I may need your help again in the coming weeks – thank you again for the prompt work and response…” – Dr. Helen Kim, DPT, CLT-UE, New York City, NY /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-daa17092a07822a5db6febc73144a326 stylebackground-color:#ffe0b2>“…We’re delighted with all your work and excited to see our services listed on Google…” – Dr. Joan Lewis, Designed Health Options, Albuquerque, NM /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-b518a2a4cf518f4198f8c55a783af848 stylebackground-color:#dcedc8>“…This (Google Analytics Audit) is very helpful. Thank you! We will consult with you as we move forward…” –Dan Merlis, LCSW, The Center for Excellence in EMDR Therapy, Washington, DC /p>p classhas-nv-dark-bg-color has-text-color has-background has-link-color has-medium-font-size wp-elements-94c4dd82ac6727a52e55757934214fe8 stylebackground-color:#fff9c4>“…Your insights improved our Google Ads by aligning us with our target audience at a fraction of the ad spend we had gotten used to and thought was needed…” – Dr. Te Wu, CEO of PMO Advisory, Montclair, NJ /p>div classwp-block-image>figure classaligncenter size-full is-resized>img loadinglazy decodingasync width221 height65 srchttps://agileaeo.com/wp-content/uploads/2024/02/text-1658858264310sig.png alt classwp-image-109 stylewidth:219px;height:auto/>figcaption classwp-element-caption>Lance Smith, Google Analyst/figcaption>/figure>/div>center>Questions? Email me at a href mailto: analytictag@gmail.com>analytictag@gmail.com/a> or call me at a hreftel:2122348333> tel/txt 212-234-8333/a>/center>p classhas-text-align-center>316 Ridgewood Manor, Oxford, MS 38655/p>hr classwp-block-separator has-alpha-channel-opacity/>p classhas-text-align-center has-large-font-size>Google Certifications/p>div classwp-block-image>figure classaligncenter size-large is-resized>img loadinglazy decodingasync width1024 height730 srchttps://agileaeo.com/wp-content/uploads/2024/02/Credentials24-1-1024x730.png alt classwp-image-43 stylewidth:844px;height:auto srcsethttps://agileaeo.com/wp-content/uploads/2024/02/Credentials24-1-1024x730.png 1024w, https://agileaeo.com/wp-content/uploads/2024/02/Credentials24-1-300x214.png 300w, https://agileaeo.com/wp-content/uploads/2024/02/Credentials24-1-768x548.png 768w, https://agileaeo.com/wp-content/uploads/2024/02/Credentials24-1.png 1231w sizesauto, (max-width: 1024px) 100vw, 1024px />/figure>/div>hr classwp-block-separator has-alpha-channel-opacity is-style-default/>div classwp-block-image>figure classaligncenter size-full is-resized>img loadinglazy decodingasync width994 height827 srchttps://agileaeo.com/wp-content/uploads/2024/02/award-1-1-1x.png alt classwp-image-272 stylewidth:774px;height:auto srcsethttps://agileaeo.com/wp-content/uploads/2024/02/award-1-1-1x.png 994w, https://agileaeo.com/wp-content/uploads/2024/02/award-1-1-1x-300x250.png 300w, https://agileaeo.com/wp-content/uploads/2024/02/award-1-1-1x-768x639.png 768w sizesauto, (max-width: 994px) 100vw, 994px />/figure>/div>hr classwp-block-separator has-alpha-channel-opacity is-style-default/>div classwp-block-image>figure classaligncenter size-full>img loadinglazy decodingasync width918 height769 srchttps://agileaeo.com/wp-content/uploads/2024/05/Coursera-HVUPLJGSU4QE-1.webp alt classwp-image-565 srcsethttps://agileaeo.com/wp-content/uploads/2024/05/Coursera-HVUPLJGSU4QE-1.webp 918w, https://agileaeo.com/wp-content/uploads/2024/05/Coursera-HVUPLJGSU4QE-1-300x251.webp 300w, https://agileaeo.com/wp-content/uploads/2024/05/Coursera-HVUPLJGSU4QE-1-768x643.webp 768w sizesauto, (max-width: 918px) 100vw, 918px />/figure>/div>hr classwp-block-separator has-alpha-channel-opacity is-style-default/>div classwp-block-image>figure classaligncenter size-full>img loadinglazy decodingasync width800 height618 srchttps://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-01-1.png alt classwp-image-44 srcsethttps://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-01-1.png 800w, https://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-01-1-300x232.png 300w, https://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-01-1-768x593.png 768w sizesauto, (max-width: 800px) 100vw, 800px />/figure>/div>div classwp-block-image>figure classaligncenter size-full>img loadinglazy decodingasync width800 height618 srchttps://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-03-1.png alt classwp-image-45 srcsethttps://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-03-1.png 800w, https://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-03-1-300x232.png 300w, https://agileaeo.com/wp-content/uploads/2024/02/ChatGPT-Certificate-03-1-768x593.png 768w sizesauto, (max-width: 800px) 100vw, 800px />/figure>/div>div classwp-block-image>figure classaligncenter size-full is-resized>img loadinglazy decodingasync width221 height65 srchttps://agileaeo.com/wp-content/uploads/2024/02/text-1658858264310sig.png alt classwp-image-109 stylewidth:219px;height:auto/>figcaption classwp-element-caption>Lance Smith, Google Analyst/figcaption>/figure>/div>center>Questions? Email me at a href mailto: analytictag@gmail.com>analytictag@gmail.com/a> or call me at a hreftel:2122348333> tel/txt 212-234-8333/a>/center>p classhas-text-align-center>316 Ridgewood Manor, Oxford, MS 38655/p>/div> /div> /div>/div>/main>!--/.neve-main-->/div>!--/.wrapper-->!-- Call Now Button 1.4.2 (https://callnowbutton.com) renderer:modern-->a aria-labelCall Now Button hreftel:2122348333 idcallnowbutton classcall-now-button cnb-zoom-100 cnb-zindex-10 cnb-single cnb-right cnb-displaymode cnb-displaymode-always stylebackground-image:url(data:image/svg+xml;base64,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); background-color:#00bb00;>span>Call Now Button/span>/a>style idcore-block-supports-inline-css>.wp-elements-b8feddcc8fc8c1eba40c6dadbf951e18 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-site-bg);}.wp-elements-082df5d46bdc0987c220a6799d909f81 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-site-bg);}.wp-elements-939e4515bb55960371e4b11ac99d55d8 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-text-dark-bg);}.wp-container-core-columns-is-layout-1{flex-wrap:nowrap;}.wp-container-core-columns-is-layout-2{flex-wrap:nowrap;}.wp-container-core-columns-is-layout-3{flex-wrap:nowrap;}.wp-container-core-columns-is-layout-4{flex-wrap:nowrap;}.wp-elements-81a5224ec48723d6f0493e0a198e450b a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-117d9ff44904f50812f5ec2ab1112d2a a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-827f66d740b86f77112d11eb9158847f a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-88905b002118b4555b663cb181ed9fce a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-95621ee0edc89c8b4952da7e498a553a a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-4e8ea3b7a6f990231bd7ad8dcf47887e a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-b52363d401b599de87d9cff006eaf3be a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-755a20c31992b6a76bb86a678dad6f7f a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-c430b984ade9c7aa03cf0f721759550c a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-6090e156bfda14a7160247b91d7b2f03 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-95748ea9f5f50783d824a2f4ef5848ea a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-daa17092a07822a5db6febc73144a326 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-b518a2a4cf518f4198f8c55a783af848 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}.wp-elements-94c4dd82ac6727a52e55757934214fe8 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--nv-dark-bg);}/style>style idcore-block-supports-duotone-inline-css>.wp-duotone-unset-1.wp-block-image img, .wp-duotone-unset-1.wp-block-image .components-placeholder{filter:unset;}/style>script idneve-script-js-extra>var NeveProperties {ajaxurl:https:\/\/agileaeo.com\/wp-admin\/admin-ajax.php,nonce:29bb4aa3cf,isRTL:,isCustomize:};/script>script srchttps://agileaeo.com/wp-content/themes/neve/assets/js/build/modern/frontend.js?ver3.8.1 idneve-script-js async>/script>script idneve-script-js-after> var html document.documentElement; var theme html.getAttribute(data-neve-theme) || light; var variants {logo:{light:{src:false,srcset:false,sizes:false},dark:{src:false,srcset:false,sizes:false},same:true}}; function setCurrentTheme( theme ) { var pictures document.getElementsByClassName( neve-site-logo ); for(var i 0; ipictures.length; i++) { var picture pictures.item(i); if( ! 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